DECLARATION

I hereby declare that this Project Report titled EMPLOYEE MOTIVATION Submitted by me to the Department of Business Management, O.U., Hyderabad, is a bonafide work undertaken by me and it is not submitted to any other University or Institution for the award of any degree diploma/certificate or published any time before.

Name and Address of Student

Signature of the Student

R.BALA SAIDULU, NEWMARUTHINAGAR, AMBERPET, HYDERABAD.

CERTIFICATION

This is to certify that the Project Report title EMPLOYEE MOTIVATION Submitted in partial fulfillment for the award of MBA programme of Department of Business Management, O.U. Hyderabad, was carried out by R.BALA SAIDULU under my guidance. This has not been submitted to any other University or Institution for the award of any degree/diploma/certificate.

Name and address of the Guide Mrs.K.Vijaya Rani, Assistant Professor, TKRIMS.

Signature of the Guide

ABSTRACT

The study is about Employee Motivation, which refers to motivate the employees at work place. The study is to find out whether the employees are satisfied with the motivational methods of SYNDICATE BANK and what are the strategies adopted by the organization to retain employees.

The research methodology used in this study is both descriptive and exploratory. Exploratory research was conducted by colleting secondary data such as previous records, websites, books, magazines, journals, articles. The descriptive research was conducted through direct interviews questionnaire with respondents. Research design was undertaken to access the employees of SYNDICATE BANK. The respondents are employees of SYNDICATE BANK in chikadapally branch. The sample size was 50. The data was analyzed by cross tabulation, pie charts, and bar charts, Chi-square test.

Ultimately most of the employees are satisfied with the Employee Motivation system. And the strategies and practices adopted by the organization are good.

ACKNOWLEDGEMENTS

I avail the opportunity to thank the people with whom I have been associated in successful completion of the Project. I had a great experience, pleasure and immense satisfaction while performing this Project. I express my sincere thanks to Shri. Mr. M. Narasimha Rao , Sr. Branch manager, for giving me an opportunity to pursue my MBA final semester project work in SYNDICATE BANK. I would also like to extend my note of thanks to my project external guide Shri. Mr.Srikanth Asst manager, He provided the necessary guidance, facilities and helpful suggestions in completing my project in all aspects. I would like to acknowledge the importance of the staff and other members of SYNDICATE BANK. My special thanks to Mr.Vara Prasad Reddy Director&Professior TKR Institute of management & science and Mr.J.Senthil Program Coordinator of MBA Department,and all the staff for their support and valuable suggestions. I would also like to express my gratitude to my internal guide Mrs.K.Vijaya Rani Assistant Professor of TKR Institute of management & science under whose guidance and encouragement this project has been pursued successfully

R.BALASAIDULU

Table of Contents
CONTENTS PAGE NUMBERS

List of Tables List of Figures

i ii 1

1. INTRODUCTION 7 2. REVIEW OF LITERATURE 21 3. THE COMPANY\ 4. DATA ANALYSIS &PRESENTATION 4.1 Presentation and Analysis 4.2 Interpretations 5. SUMMARY & CONCLUSIONS 6. BIBLIOGRAPHY 7. APPENDICES Appendix Questionnaire 50 53 54 33

LIST OF TABLES S.NO 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 T. No. 3.1 3.2 4.1.1 4.1.2 4.1.3 4.1.4 4.1.5 4.1.6 4.1.7 4.1.8 4.1.9 4.1.10 4.1.11 4.1.12 4.1.13 4.1.14 4.1.15 4.1.16 TABLE Board of directors Key Executives The type of incentives motivate the employee more Chi-square test-I The factors which De-motivates the employee at work place Satisfaction of employees with the incentives provided by org. Effect of employee job on employee skills and abilites Incentives and other benefits influence performance Interest of management on motivation of employee Management decisions in Employee department Enthusiasium of employees at work Encouragement of employees for doing work in better way Promotion of employees at work in the last six months Recognization of employees work Rank the factors which motivates employee most Employees nomination for training and development program Management feedback to employees to solving work related problems Satisfaction of employees with their job Page No. 31 31 33 34 36 37 38 39 40 41 42 43 44 45 46 47 48 49

LIST OF FIGERS S.NO 1 2 Fig.No 4.1.a 4.1.b FIGERS The type of incentives motivate the employee more The factors which De-motivates the employee at work place 3 4.1.c Satisfaction of employees with the incentives provided by org. 4 5 6 7 8 9 4.1.d 4.1.e 4.1.f 4.1.g 4.1.h 4.1.i Effect of employee job on employee skills and abilites Incentives and other benefits influence performance Interest of management on motivation of employee Management decisions in Employee department Enthusiasium of employees at work Encouragement of employees for doing work in better way 10 11 12 13 4.1.j 4.1.k 4.1.l 4.1.m Promotion of employees at work in the last six months Recognization of employees work Rank the factors which motivates employee most Employees nomination for training and development program 14 4.1.n Management feedback to employees to solving work related problems 15 4.1.o Satisfaction of employees with their job 49 48 44 45 46 47 38 39 40 41 42 43 37 Page No. 33 36

ii

RESEARCH PROBLEM The research problem in this study is associated with the motivation of employees of SYNDICATE BANK. There are a variety of factors that influence a persons level of motivation. Some of these factors include 1. The pay and benefits 2. The perceived fairness of promotion system within a company 3. Quality of the working conditions 4. Leadership and social relationships 5. Employee recognition 6. Job security 7. Career development opportunities etc. motivated employees are a great asset to any organization. It is because the motivation and Job Satisfaction is clearly linked. Hence this study is focusing on the employee motivation in the organization. SIGNIFICANCE OF THE STUDY: The study is intended to evaluate motivation of employees in the organization. A good motivational program is essential to achieve goal of the organization. If efficient motivational programmes of employees are made not only in this particular organization but also any other organization. The organizations can achieve the efficiency also to develop a good organizational culture. Motivation has variety of effects. These effects may be seen in the context of an individuals physical and mental health, productivity, absenteeism and turnover. Employee delight has to be managed in more than one way. This helps in retaining and nurturing the true believers. This study helps the researcher to realize the importance of effective employee motivation. This research study examines types and levels of employee motivational programs and also discusses management ideas that can be utilized to innovate employee motivation. It helps to provide insights to support future research regarding strategic guidance for organizations that are both providing and using reward/recognition programs. OBJECTIVES OF THE STUDY: 1. To analyze and examine the effectiveness of Motivation Programmes in SYNDICATE BANK 2. To study the effect of monetary and non-monetary benefits provided by the organization on the employees performance. 3. To study the effect of job promotions on employees. 4. To study the employees opinion on the Motivation in SYNDICATE BANK

LIMITATIONS OF THE STUDY: The project is done for the period of 45 days the information gathered may not be cent percent accurate and thus have the following limitations. 1. This study covers those employees who are working at SYNDICATE BANK. 2. The understand and knowledge may vary from person to person. The replied gives by the respondents are taken for granted, though they are not uniform. 3. Since names are mentioned in most of questionnaires, most of the employees answered favorable to the company. This might have led to wring finding in the study. 4. The interpretation being based on percentage method is not definite. 5. The report is subjects to changes with fast changing scenario.

METHODOLOGY: SCOPE: 1. The study is aimed at finding out the employees opinions of SYNDICATE BANK. 2. The research as taken up 50 samples for study. 3. The information obtained from the primary and secondary data was limited to SYNDICATE BANK. 4. The study is restricted to a particular area (Hyderabad, Chikkadapally). Sample Design A sample design is a finite plan for obtaining a sample from a given population. Simple Random sampling is used for this study. Sample Size Number of the sampling units selected from the population is called the size of the sample. Sample of 50 respondents were obtained from the population. Sources of Information: The data were collected through Primary and secondary sources. Primary Source: The primary sources are discussion with employees, datas collected through questionnaire. Secondary Source: The secondary data mainly consists of data and information collected from records, companywebsites and also discussion with the management of the organization. Secondary data was also collected from journals, magazines and books. Questionnaire: A well defined questionnaire that is used effectively can gather information on both overall performance of the test system as well as information on specific components of the system. A defeated questionnaire was carefully prepared and specially numbered. The questions were arranged in proper order, in accordance with the relevance. Tools and Techniques: Chi-square test is used to test the hypothesis and draw inferences

Preface

This report focus on KFC marketing strategies, its marketing environment , demographic factor ,marketing factors. We designed a report to provide a brief description about its marketing mix & its major competitors in Pakistan. We also discuss four Ps of marketing & their marketing tools. In addition to it, this report includes a research base survey on KFC. We all have tried our level best to fulfill all the requirements mentioned to us. Now its depend upon the reader to read it carefully and understand what we want to communicate. This report provides a brief knowledge about KFC in Pakistan.

Acknowledgement In the name of Allah, the most beneficent & the Merciful. Firstly, we all likely to thank mighty Allah who provides us knowledge, energy & skills to get opportunities & to increase our knowledge & experience by completing this project. Secondly, we especially thank to our instructor Ms. RAHEELA ZULFIQAR who guides us at every step & every aspect of this report, so thats competed successfully. Finally, thanking management of KFC, for providing us with helpful knowledge needed. After that we are able to complete this report with hard working & cooperation.

EXECUTIVE SUMMARY

In September 2007, Ms. RAHEELA ZULFIQAR assigned us a project. We are asked to explain how our chosen product is being marketed, and how environmental factors, buying behavior, market segmentation, demographic trends, target market, positioning strategies, marketing mix, market planning & brands are relevant to their particular product. Following a massive report, recommendations were completed & submitted on 5th of November, 2007. The information used in the analysis of KFC came from variety of resources, including the internet & different KFCc outlets. The combination of these resources provides the basic for a valid current analysis of KFC. The major findings of KFC are as under KFC competing the competitors & maintaining strong relationship with customers by taking under consideration its Macro & Micro environment very efficiently.

KFC has segmented its market on the basis of segmentation variables like demographic, psychographic, geographic & behavioral. KFC is showing certain buying behavior. KFC is following of market penetration, market development & product development for increase its customers. IT is following production, marketing & social marketing strategies for increasing its market share and growth.

1) HISTORY KFC (formerly known as Kentucky Fried Chicken) is the project of Gray Mackenzie Restaurants International Ltd. Founded first by Col Harland Sanders; KFC is known for its fried chicken. More than 10,000 outlets in the world. It was launched in 1997, Gulshan-E-Iqbal, Karachi. Presently in Pakistan, it is been operated by Cupola, a Dubai based multinational company involved in several business. In Pakistan, currently it has 43 branches.

2) KFC VISION STATEMENT Food, Fun & Festival, this is what KFC is all about. Leading the market since its inception, KFC provides the ultimate chicken meals for a Chicken Loving Nation. Be it Colonel Sanders secret original Recipe Chicken or the Hot & Spicy Version, every bite brings a YUM on our face. At KFC we can proudly say, We Do Chicken right . 3) KFC MISSION STATEMENT We are committed to customer satisfaction through offering high quality with excellent services and good value. We take great pride in serving each other, our customer and our communities. We seek continuous improvement in all that we do.