INTRODUCTION

Mumbai the capital of Maharashtra, worldwide known as the commercial capital of India , is a cluster of seven islands spread over a vast area of 430 sq.kms. It's western borders reaching upto Dahisar and Eastern borders upto Mulund Significantly contributing to the industrial development of India , this city has it's 'Arteries' in the form of Central and Western Railways. Not less importantly than that, BEST's Bus Service running across the vast area of Brihan Mumbai limits, can be very well called the blood vessels of this metropolis. The common citizen of Mumbai is obviously not aware of many surprising features of the BEST's Bus Service. Just to state a few examples : Bus Route No. 166 - plies on roads interconnecting maximum Hospitals. Bus Route No. 161 - This route covers on the way maximum Oil Reservoirs and unpopulated areas in Eastern wings of the city. Bus Route No. 9 - A network of large number of school and colleges is interwoven by this route. Bus Route No. 320, 22ltd., 25ltd. - These routes have an outstanding feature of connecting two largest water reservoirs of the city. Bus Route No. 66Ltd Special Night Trips are available on this bus route. This is the first step in our endeavour of revealing this information regarding our Bus Service through the Internet.

PRODUCT

The vehicle population in the City of Mumbai has increased considerably in the recent past. More and more people are using personalized vehicles and this has resulted in ascendancy of traffic problems. With a view to motivate private owners to switchover to Mass Transport, BEST has introduced upgraded Air-conditioned services under Bus Rapid Transit System (BRTS), along the Eastern and Western Express highways. On these sector newly acquired King Long make buses are being operated during peak hours. Also the Undertaking is operating Air conditioned services on prominent sectors.

LOW FLOOR BUSES We have received demands from various section of the society, who are working for the welfare of physically handicapped, regarding need for introducing Low Floor buses in the city of Mumbai. In response to these demands and suggestion, BEST has launched the trial run of Low Floor buses provided by TELCO

PRICE SCHEDULE OF CHARGES FOR RESERVED BUSES

A) General Reservation (Km basis) Type of bus Monday to Saturday Sunday & Holiday

Rate/Km Subject to Rate/Km Subject to Minimum charges Minimum charges of (Rs.) of (Rs.) (Rs) (Rs) Single Deck bus (includes Midi & low floor bus) Double Deck bus Open deck bus Air conditioned bus (conventional) Air conditioned bus (King Long & Volvo) Detention Charges Detention of 15 minutes is allowed free for vehicle reserved for a single journey and 30 minutes when reserved for a return journey. Type of bus Detention charges 75/3,000/70/2,800/60/75/50 /2,400 /3,000/2,000 /58/75/45/2,320/3,000/1,800/38/1,520/35/1,400/-

Single Deck bus (includes Midi & low floor Rs.125/- per hour or part thereof. bus)

Double deck bus Open deck bus Air-conditioned Bus (conventional) Air conditioned bus (King Long & Volvo)

Rs.175/- per hour or part thereof. Rs.200/- per hour or part thereof. Rs.150/- per hour or part thereof. Rs.200/- per hour or part thereof.

B) Reservation on Flat Rate

Hire charges for buses to be given on Hire basis to Police Authority/Home Guard or any outside Party for a period of more than one day at a time. If desired by the party, the bus can be booked on flat rate even for a period of one day or less, as per the following rates:Type of bus Monday to Saturday Full Day (Rs.) Single Deck bus (includes Midi & low floor bus) Double Deck bus Open deck bus Air conditioned bus (King Long & Volvo) Note:1. Day starts from 00.00 hrs and ends at 24.00 hrs. 2. Full day is calculated for 24 hrs. and Half Day is calculated for 12 hrs. However, if the booking is done covering morning peak hours (i.e. 8.00 hrs. to 12.00 hrs.) and evening peak hours (i.e. 16.00 hrs. to 20.00 hrs.) the party will be charged for Full day. 3. If the buses are booked for a period of more than 12.00 hrs. and upto 24.00 hrs., the charges will be recovered for a Full day. 4. Half Days charges will be recovered if the buses are reserved upto 12.00 hrs or less. 5. The charges will be computed at a flat rate as mentioned above irrespective of the Kms. operated. 13,000/15,000/15,000/6,500/7,500/5,375/7,500/12,500/15,000/9,700/14,000/6,250/7,500/4,850/7,000/8,000/Half Day (Rs.) 4,000/Sunday & Holiday Full Day (Rs.) 7,500/Half Day (Rs.) 3,775/-

Air conditioned bus (conventional) 10,750/-

C) Hire charges for Educational Institutions, etc. within Municipal limits (for all days )
In appropriate cases, at the discretion of the General Manager, buses may be hired to the Educational, Cultural, Social, Charitable and Sports Organisations, Institutions and Schools to convey children to and from school and residence. However, as a special case, Municipal schools will be charged concessional rate as given below. The special rates will also be applicable for funeral purposes. Details of the reservation charges are as under:Detention Charges:- As applicable for General Reservation on km basis D) Hire charges for shooting films/TV serials/Advertisements/promotional

campaign, etc
Type of bus General Category Marathi Films/Serials

Per Hour Subject to Per Hour Subject to Minimum Minimum charges of (Rs.) (Rs.) charges of (Rs.) (Rs.) Single Deck bus (includes Midi & low floor bus) Double Deck bus Open deck bus Air conditioned bus Air conditioned bus (King Long & Volvo) For non-commercial, educational documentary films, concessional rates at the discretion of the General Manager may be charged. E. Hire charges for Transport equipment:Equipment Ticket Box Conductors Leather Cash Bag Bus seat Charges per day (Rs) 160/200/350/7,300/10,000/7,000/10,000/21,900/30,000/21,000/30,000/4,900/7,000/4,700/7,000/14,700/21,000/14,100/21,000/4,500/13,500/3,000/9,000/-

Uniform- Khaki (including cap, badge, ticket punch, misc. 350/items)

F) Cancellation and Postponement of Booking:i) Cancellation: - The charges for cancellation of booking pertaining to single/ double deck buses including Midi bus, low floor bus, open deck bus & A.C. Bus will be recovered as given below:If order is cancelled with a notice in writing Within 48 hrs or more Within 24 hrs to 48 hrs Less than 24 hrs Rs. 200/Rs. 250/Rs. 300/-

ii) Postponement:- Postponement of booking will be permitted with 3 days notice in writing. The charges for postponement will be Rs.200/- per bus and less than 3 days notice will be treated as cancellation and will be charged accordingly. G) Meal allowance:An additional charge equivalent to the Meal allowance payable to the staff posted in the bus is levied when buses are utilised for more than 8 hours in a stretch. However this will not be applicable when the buses are booked on a flat rate or for shooting purpose. H) Booking of the order:i) Estimated charges plus 50 % extra is to be paid in advance for booking the order. On flat rate basis, if bus is booked for half day, security deposit of equal amount is to be paid. Buses are to be booked on receipt of 72 hours advance notice. ii) For buses booked beyond the municipal limits of the Greater Mumbai in the operational area of the Undertaking the Toll Tax in existence levied by the Government is also to be paid alongwith the Reservation charges. iii) For single journey, the kilometers will be calculated on the basis of the distance from the depot from which the bus is turned out to the nearest Bus depot/Bus Station/Terminus upto which the bus is booked. This is not applicable for open deck bus. iv) If the bus is booked for the return journey, the kilometers will be calculated on the basis of the distance from the depot which the bus is turned out and till the bus comes back to the same depot. v) For the all other type of the reservations the period/kilometers is calculated from the time of departure of the bus from the depot to the time of arrival back in depot.

PROCESS
Our entire operation is divided into 25 depots. The Depot Managers are heading each Depot. The Traffic Officers, Assistant Traffic Officers and Sr. Asst./Office Asst. assist the Depot Managers. This team of officers directly control the operational and administrative activities of the respective Depot. Apart from this team, the supervisory category viz. Bus Inspectors, for plugging the leakage in revenue, Starters for controlling the bus operation etc., are appointed at depots. Each depot is provided with a wireless vehicle, which is used to monitor the operation of buses in the jurisdiction of the depot. TRAFFIC CONTROL ROOM: The Bus Running Control (BRC) Officer mans the Traffic Control Room, round the clock. The section is provided with VHF set and with hot lines connecting all the depots as also the Police Control, Traffic Police Control, Railways etc. This officer regulates the entire operation smoothly with the help of the Divisional Officers, by being in touch with them through wireless sets. BUS CONTROL ROOM: The Bus Control Section functions round the clock, to attend to the vehicle breakdowns on field. The total operational area is divided into zones and emergency breakdown vans are provided for each zone. These vehicles are provided with necessary spares/units so as to carry out emergency repairs on the field itself. For speedy communication these vehicles are equipped with VHF sets.

TRAFFIC TRAINING CENTER: The BEST has established a Training Center , to provide training and refresher courses to the operating crew members. On line training to new bus drivers is also provided with the help of training vehicles. At the depots our Accident Prevention Training Vehicle, is making rounds and counseling the operating staff about safe driving habits. TICKET & CASH DEPARTMNET: The Ticket and Cash Department collects the daily revenue earned at the depots. The same is counted, consolidated, and remitted in the banks. Inventory of ticket blocks to be issued to the conductors, is also maintained by the Ticket & Cash Department. TRAFFIC PLANNING SECTION: The Planning Section is established to prepare the schedules for different routes. An exercise in revision of schedules is periodically carried out after taking into consideration the guidelines given by the Management, suggestions received from the Divisional Officers and also from our valued commuters. The schedules are revised after every four months. Uneconomic routes are discontinued and the financial viability of the routes is appraised both at depot level as also at the Head Quarter level.

PLACE
The routes operated by the BEST can be broadly classified in the following categories. .1) Feeder Routes: These routes which feed the railway stations either from the residential complexes or Business Districts. 2) East-West Connectors: These are the routes, which run East/West, where railways have no role to play and connect the Western Suburb with the Eastern suburb. 3) Trunk Routes: : These routes run South-North through the city and are almost parallel to the railways. 4) BRTS Routes: : These route runs on Western, and Easter Express Highways, to provide faster services to the commuters The primary role of the BEST is to supplement Suburban Rails, which is the mass carrier. It is for this reason that BEST always gives priority for feeder routes and thereafter for East-West connectors where the railways have absolutely no direct role to play. The third priority is the long distance trunk route, which is an alternative to Suburban Railways, apart from being inter-corridor link between Suburbs and City. The BEST always gets suggestions for introducing new routes. These suggestions are categorised into the above mentioned groups. While introducing the bus operation on any new road the following requirements are ensured for maintaining the quality of service. 1) The road is Municipalised. 2) The road is Bus worthy and wide enough to allow the passage of two vehicles at a time. 3) There are no overhead obstructions in the form of cables/tree branches. 4) There are enough streetlights. 5) Manoeuvering is comfortable and there are no blind corners. 6) There is a good turning circle at the terminating point for reversing the buses. At this stage it is necessary to state that when every commuter desires a direct connection, he should realise that it is not always possible to inter connect every point with a direct route. One change is absolutely inevitable in any city transport network. Inspite of this the BEST tries to provide a direct connection wherever absolutely required but specific access to some areas is available with one changeover. For convenient changeovers, the Undertaking has introduced Bus Pass Scheme, and Daily Travel As you like passes. With these passes the commuter can easily changeover on parallel routes, and can enjoy multiple journeys. SALIENT FEATURES OF THE TRAFFIC OPERATIONS Zero Waiting Time Plan: The BEST operates buses with Zero Waiting Time concept on different routes during the Morning and Evening peak hours to have faster clearance of heavy passenger traffic outside Railway

Stations and major residential/commercial/CBD Areas. The BEST ensures that a bus is always waiting for a passenger rather than having it the other way round. The plan is designed keeping in mind the volume/period of traffic with a view to encourage use of Public Transport and discourage use of private and Intermediate Personal Transport modes like Taxis and Autorickshaws. The important points of operation are Bhatia Baug, NCPA, World Trade Center, etc. Excursion Action Plans: : The city of Mumbai has various Excursion points where heavy passenger traffic is generated from the City and Suburbs during Weekends and Holidays. To cater with the heavy demand of the passengers, the BEST operates Excursion Action Plans on various routes on Sundays/Holidays. Some of the Action Plans are Juhu Chowpatty Action Plan, National Park Action Plan etc.lan etc. Festival Action Plans: Mumbai being a cosmopolitan city its citizens celebrate their festivals with gaiety and pomp. The BEST operates special buses during the festivals like Ganapati Festival, Diwali Festival, Bandra Mount Merry Festival, Erangal Festival Christmas and New Year Eve. Also on special occasions like various pre-planned rallys organized by the social bodies where huge crowd is expected, the Undertaking is operating special buses in consultation with the organizers. Ladies Special & Ladies First Services: In Order to reduce the hardships faced by the Lady commuters, while boarding the bus during the peak hours, the BEST has introduced Ladies Special Trips on heavily patronized routes. Similarly Ladies First At Starting Points trips are also provided to facilitate lady commuters.

OPERATION OF MIDI BUSES:

The areas in which it was not possible for the BEST to operate the conventional buses due to narrow roads, the BEST has introduced Midi Buses at such places. It thus goes on with its ultimate aim of providing a BEST bus service to every nook and corner of the city. EXCURSION SERVICE BEST in collaboration with the Maharashtra Tourism Development Corporation, has introduced a special heritage tour with effect from 26th January 1997 , in an Open Deck Bus in South Mumbai . GROUND BOOKING: For the convenience of the passenger the Undertaking has implemented ground booking scheme at the prominent

locations during peak hours. OPERATION BEYOND MUNICIPAL LIMITS: The BEST operates inter-city services to three different areas beyond the Municipal limits of Mumbai city, i.e. into the limits of the bordering corporations. The three areas are as follows: 1) Navi Mumbai: Due to the closure of the Bombay Metropolitan Transport Corporation, the BEST management was requested to extend some of its services from Mumbai to Navi Mumbai, in order to relieve the hardships faced by the commuters of Navi Mumbai. 2) Mira-Bhayander: Citing the reference of the BEST operation in Navi Mumbai area, the Chairman, Mira-Bhayander Nagar Palika and the residents of that area requested the BEST to extend the service in their jurisdiction. 3) Thane: The Mayor, Thane Municipal Corporation had requested the BEST, on behalf of the residents of the Thane area, to extend a few services of BEST into the jurisdiction of Thane Municipal Corporation. Transport is the lifeline of any city, and BEST being the monopoly stage carriage Operator of this great Metro, it becomes the prime duty of BEST to ensure the development of the satellite townships by providing a proper transport network. No city or township can develop, if the Transportation, and Communication network is not proper and it is here that the onus of developing a transport network falls on the BEST. The particulars of charges to be recovered as per Administrative Order Number 304 dated 06/02/2003 from claimant are as under: Registration Charges For Outside Parties For Employees For Cash Articles and Sundry Semi Rs.10/Rs.50/Rs.5/Rs.25/-

For Valuable and Valuable Articles

Storage charges are only applicable for cash deposited and collected only after 3 days from the date of lost. Storage Charges For Outside Parties For Employees

For Cash Deposited Upto Rs.3/- Per Day, Maximum 50% concession Rs.100/Rs.10/For Cash Deposited From 12/% of the Cash Rs.101/- to Rs.500/Maximum of Rs.60/For Cash Deposited From 12/% of the Cash Rs.501/- to Rs.2000/Maximum of Rs.200/For Cash Deposited From 12/% of the Cash Rs.2001/- to Rs.5000/Maximum of Rs.300/For Cash Deposited above 12/% of the Cash Rs.5001/Maximum of Rs.750/and and and and 50% concession 50% concession 50% concession 50% concession

Whenever any claimant approaches Lost Property Section at Wadala Depot, the articles are issued only after confirming the Identity and genuineness of claimant on verification of residential proof such as ration card, passport, election voting identity card or driving license of the claimant. In case of higher amount or valuable ornaments, the claimant has to obtain No Objection Certificate from concerned police authorities. After verification and receiving necessary charges, articles are handed over to the claimant. Traffic outdoor staff has been strictly prohibited from handing over any Lost Property articles directly to the claimant. However, the concerned Traffic Officers can issue such articles at the Depots after satisfying themselves as to the authenticity of the claimant and charging necessary charges as applicable. The cash or valuable articles (Gold or Silver Ornaments) received in the Lost Property Section is kept in the section for one month, and there after deposited at the Undertaking Cash department for safe custody. In case of foreign currency deposited in the Lost Property section the same is deposited with our Cash Department at Dadar for further disposal. Perishable articles such as vegetables, ready food etc is disposed off on the same day at the depots by auction in the presence of Traffic Officers. The other perishable articles such as sugar, tea powder, oil, and talcum powder etc are kept for 10 days in the Lost Property section and then disposed off, by auction in the presence of officers, and auditor. Medicines are kept for one month and then disposed off. Unclaimed lost property articles (Semi valuable, and sundry) are sent to Oshiwara Scrap yard after one month for further disposal by way of auction. A letter of appreciation is issued to the member of staff who deposits lost property articles. If the value of the article deposited is Rs.2000/- or more then the concerned member of staff is recommended for cash reward / appreciation letter to be given on BEST Din.

PHYSICAL EVIDANCE
Year 1873 1874 1905 1907 1909 1912 1920 1926 Landmarks Bombay Tramway Co. Ltd. Started. Horse-Drawn Trams Introduced. Bombay Electric Supply & Tramway Co. Ltd. Started. First Tram ran on Electricity. Beaver Single Decker Cars Started. S.T.T. Cars Started. Double-Decker Tram Introduced. Single Deck Bus Services Started.

1934 1937 1940 1947 1949 1955 1962 1964 1966 1967 1968 1970 1971

Bus Services extended to the northern part of the City. Double Decker Bus Services Introduced. First Limited bus between Colaba and Mahim introduced. B.E.S. & T. Co. Limited Municipalised. Bus services extended to Western suburbs. American Cars were introduced. Bus services extended to Eastern Suburbs. Luxury Coach services introduced. Trolley Bus Services introduced. Free Travel facility extended to Police Personnel. Tram services abolished. Tata Mercedes Benz Buses introduced. Articulated (Trailer) buses came into operation. Facility of Concessional fare to totally blind person introduced. Beaver Double-Decker buses introduced. Cometiesed Titan Buses Introduced. Cheetah Single Decker buses introduced. Trolley Bus services abolished. Seats reserved for Ladies in buses. Bangla Desh Relief fund Started. Silver Jubilee of Municipalisation. Tata Single Decker buses introduced. Bombay Suburban Transport Project Commissioned. Ferry Services started from Marve To Manori. Bus Coupons Introduced. Operation extended to Navi Mumbai with Route 501Ltd. Articulated Buses withdrawn from operation. Bus Coupons Discontinued Printing of "MARATHI" tickets started. Free Travel facility to freedom fighters residing in Mumbai, introduced. Automatic Bus Washing machines installed at Depots. Concessional ticket facility extended to student studying in Junior Colleges. Operation extended to Thane by extending Route 30Ltd. Single Decker Articulated Vestibule Buses Introduced. Environment Friendly Buses fitted with Compressed Natural Gas Engine

1972 1976 1981 1984 1985 1986 1990 1992 1994 1996 1997

introduced. Open Deck Bus introduced for site seeing of illuminated heritage buildings in collaboration with Maharashtra Tourism Development Corporation. Introduction of Monthly Bus Pass scheme of selected routes. Luxury Bus services introduced. 1998 Air Conditioned Bus service introduced. New "Shivaji Nagar" Bus Depot commissioned. Automatic Fare Collection with help of contactless cards (SMART CARD) introduced. New Mulund Bus Depot Commissioned. Monthly Bus Pass Scheme Discontinued All Luxury Buses Discontinued w.e. from 1/12/2000 Low Floor Bus Introduced, as a Pilot Project Exclusive Bus Lane for BEST Buses from Mumbai-C.S.T to Mantralaya (approx 3.5 Kms) Bus Pass Scheme with SMART CARDS introduced.

1999 2000 2003 2004 2007

PEOPLE
In best service an important peoples are driver and conductor. Without of him the bus service Can not be provided to the people.

Key Persons DEPOT 01 02 03 04 COLABA BACKBAY CENTRAL WORLI DEPOT MANAGER T.M. Patil S.V. Mahajan S.S. Pasalkar A.J. Jawkar M.H. Kazi G.B. Khavare K.M. Kulkarni K.B.Pallav P.R.Gawari D.M.Surve A.T.Patil R.R. Deshpande V.S.Indulkar V.B.Zambre CONTACT NUMBER (91-022) 22842090, 22856262 Ex.867 (91-022) 22185541, 22185794 (91-022) 23079951, 23087393 (91-022) 24227686, 24224420 (91-022) 24145237, 24128845, 24146887 (91-022) 26421981, 26423602 (91-022) 24091232, 24074648 (91-022) 24074445, 24074336 (91-022) 24081606, 24081605 (91-022) 25564136, 25563386 (91-022) 25588248, 25588466 (91-022) 25153432, 25154858 (91-022) 24076955, 24078213 (91-022) 25170166, 25171157

05 WADALA 06 07 08 09 10 11 12 13 14 BANDRA DHARAVI ANIK PRATIKSHA NAGAR DEONAR SHIVAJI NAGAR GHATKOPAR KURLA VIKHROLI

15 16 17 18 19 20 21 22 23 24 25

MAROL SANTACRUZ GOREGAON OSHIWARA MAGATHANE DINDOSHI MAJAS POISAR GORAI MALWANI MULUND

D.D.Waghulde R.J. Bari S.G. Raut M.Y. Chavan P.A. Kulkarni P.G. Sakhalkar S.S. Sakhalkar S.T. Kale A.S.Lad A.R. Panchal S.G. Jakhi

(91-022) 28221790, 28328501 (91-022) 26615341, 26616705 (91-022) 26761953, 26761955 (91-022) 26761848, 26761985 (91-022) 28860400, 28860864 (91-022) 28400613, 28400109 (91-022) 28320180, 28327084 (91-022) 28051618, 28052354 (91-022) 28671965, 28678129 (91-022) 28828872, 28828874 (91-022) 25694659, 25694938

New Projects
COMPRESSED NATURAL GAS (CNG) BUS The demand for petroleum products in India has been increasing at a rate higher than the increase in domestic availability. At the same time there is continuous pressure on emission control through periodically tightened regulations particularly for metropolitan cities. In the wake of this situation there is an urgent need to promote use of alternative fuel as substitute for HSD. Among the options Compressed Natural Gas has received a great deal of attention and has been already applied successfully to some of the BEST buses (first time in India). The BEST is planning to increase the strength of CNG buses in its fleet. CNG can be used in the existing SI/CI engines with minor modifications. Availability in abundance. CNG is a clear burning fuel, with no black smoke and very low particulate emissions. Thus CNG engine is environmental friendly. CNG being lighter than air, diffuses upwards. CNG is very safe fuel due to its very narrow flammability limits. Excellent knock resistant, lower compression ratio. Lower rates of pressure rise and low peak cylinder pressures. Low noise level of the engine. This will add to passenger comfort.

A/C LUXURY BUS

In an honest effort to attract the private vehicle owners to BEST buses and thereby reduce the congestion to some extent on Mumbai city roads, which affects the mobility of vehicles, BEST has introduced 71 Air-conditioned buses, including 20 newly introduced King Long make buses. The salient features of these buses are Luxury seats with soft transo fabric.

Completely Air-conditioned passenger saloon (for A/C Buses) Carpeted flooring Jack-knife doors at entrance and exit Wide corridor for easy movement. Stanchion bars for safe movement in the corridor (for Luxury Buses) Thermocole stuffing between inner and outer panelling to reduce saloon temperature and dampen the vibrations.

LOW FLOOR BUSES

We have received demands from various section of the society, who are working for the welfare of physically handicapped, regarding need for introducing Low Floor buses in the city of Mumbai. In response to these demands and suggestion, BEST has launched the trial run of Low Floor buses provided by TELCO

MONTHLY BUS PASS SCHEME SMARTCARD (GO Mumbai)

THROUGH-

In a move to aid commuter convenience, and to mitigate its cash handling pains, BEST, 'Mumbai's Lifeline' has adopted a new alternative method of paying for bus fares. From 2nd January 2007,. The multi-application card system is called "GO Mumbai" is made available to the desired commuters. This card is issued as a bus pass.

Bus Pass Scheme:The scheme of Bus Passes was introduced in BEST Undertaking w.e.f. 2nd January 2007. The Bus Passes are in form of Smart Card, which, is a plastic card resembling to Debit/Credit Cards of Banks with a built in electronic chip that stores information of validity period of the bus pass, the destinations of travel permitted on the pass, value of the bus pass, and passengers Identity Card number. Conductors working inside the buses / Inspectors posted for checking the passenger tickets validate these bus passes with the help of a Hand Held Terminal (HHT). These Smart Cards are contact less cards and can be validated by Bus Conductors / Inspectors by simply holding these Smart Cards close to the HHT. The screen on HHT displays the validity period of the pass, the permitted destinations for travel on bus pass & the I-Card Number of the Pass Holder. Passenger can charge (purchase / renew) these Smart Cards for different types of passes at any of the convenient Service Delivery Points (SDP) located at various important Bus

Chowkies & Bus Depots in the City. At a time passenger can load more than one type of bus pass on the same Smart Card as per his requirements. The entire activity of issuing / renewing bus passes (Smart Cards) is outsourced.

Installation of P.C.O.s in BEST Buses :

The purpose of fitting P.C.O.s inside BEST buses was one of the measures enlisted in the actions to be taken under Disaster so to provide them means of communication. This will also yield Non Operating Revenue to the Undertaking

Installation of Vodafone Drop Boxes in BEST Buses :

M/s. Vodafone Ltd. have installed their Drop Boxes in BEST buses. One drop box is installed per bus behind the drivers cabin area. Vodafone customers drop their payment cheques in these boxes and BEST gets Non Operating Revenue towards fixed rental charges and cheques collection charges per bus every month. .

Grab Handles on BEST Buses :

M/s. Admire Sign & Display Pvt. Ltd., a firm engaged in business of advertising has replaced the old grab handles with those of international design and standard. These Grab Handles are patented product and would be maintained by them. The space on grab handles will be sold by them as an advertisement space at their cost and the revenue will be shared with BEST on a fixed income per bus per month basis

PROMOTION
The BEST has realised that in the changing economic scenario it is essential for it to look at commercial sources of revenue. One of the major sources of commercial revenue is through advertisement, reservation of buses, and donation schemes. The BEST has appointed sole agents for advertising on bus queue shelters, Street Light Poles, and buses. They are as follows: Advertisement on Bus Queue Shelters: The BEST bus queue shelters are made available for display of advertisements on Bus Queue shelters. Sole Agencies have been appointed for the said purpose fro three zones as given hereunder:Lot Zone Name of Agency and address M/s PRITHVI ASSOCIATES, 14,PRABHADEVI INDUSTRIAL ESTATE, 1ST FLOOR, OPP. SIDDHI VINAYAK TEMPLE, PRABHADEVI,MUMBAI 400 025 Tel No. 56603114,56603115 FAX NO 56608599. M/s Bennett Coleman & Co. Ltd. The Times of India Building, Dr. D.N.Road,Mumbai-400 001 Tel No. 22731041, 56354136 Fax No. 22731223 M/s Bennett Coleman & Co. Ltd. The Times of India Building, Dr. D.N.Road,Mumbai-400 001 Tel No. 22731041, 56354136 Fax No. 22731223

Eastern Suburbs

II

Western Suburbs

III

City

First Finder Scheme for Hoardings B .E.S & T Undertaking has introduced a First Finder Scheme which whould be applicable in the premises of the undertaking. The advertiser who intends to erect hoarding structure for display of advertisement thereon shall identify the location and apply to the undertaking in the prescribed form in duplicate for award of said site. The contract period would be three years. The applications received would be considered on "First Come First Basis". The prescribed form of offers in duplicate. Terms and Conditions and other details of the scheme can be obtained after payment of Rs.100/- plus taxes from the office of Asst. General Manager (Civil). Electric House, 1st Floor, BEST Marg, Colaba, Mumbai - 400 001. The duly filled form of offer in duplicate should be submitted in a sealed envelope after payment of processing fees of Rs.750/- per site to the Asst. General Manager (Civil) at above mentioned address.

Advertisement on Kiosks affixed to Street Lighting Poles:

The Street Lighting poles erected by the BEST, are the prime spots for the advertisers, to promote their products. M/s PRITHVI ASSOCIATES, 14,PRABHADEVI INDUSTRIAL ESTATE, 1ST FLOOR, OPP. SIDDHI VINAYAK TEMPLE, PRABHADEVI, MUMBAI - 400 025 Tel No. 56603114,56603115 FAX NO 56608599

Advertisement on Buses : 2 The BEST buses, are also available for displaying the advertisements, both outside and inside the buses. For Advertising On Inside Panel of Buses M/s Prithvi Associates. 14, Prabhadevi Industrial Estate, Opp-Siddhivinayak Temple, Prabhadevi, Mumbai. Tel No 24603312. For Advertising On Outside Panel and Solus Buses M/s Pioneer Publicity Corporation 113/114, Anjani Complex, Peirera Hill Road, Off- Andheri Kurla Road, Andheri East, Mumbai. Tel No 28325701/28213776. Advertisement on Hoarding: All the prime locations in the BEST premises as Bus Depot, Bus Station are available to the advertisers for displaying information about their products.The undertaking has appointed M/S In & Out Publicity as Sole Agency for advertisement on 39 such sites, detailes of which can be obtained from M/s In & Out Publicity and their address and phone nos. are as under: M/s In & Out Publicity 5,Ajay Shopping Center, T.H.Kataria Marg, Mumbai. Tel No 24301634, 24211634, 24373195, 24228529 Advertisement on facia board at Mahim Bus Station: The Undertaking has appointed M/s Symbiosis Adevertising Pvt. Ltd. as Sole Agency for this purose and their address and phone nos.are as under: M/s Symbiosis Adertising Pvt Ltd. 4 New Neelam Machlimar , Opp Boristo Versova Road, Mumbai.

Tel No 26396235/7. Glow sign advertisement at Andheri(West) Bus Station: The Undertaking has appointed M/s Accord Advertising Pvt. Ltd. as Sole Agency for this purpose and their address and phone nos. are as under: M/s Accord Advetising Pvt Ltd. 101/102,Makani Center 35 Linking Road, Mumbai. Tel No. 26485050,26485040 For Advertising on Buses: M/s Bright Outdoor Media Pvt. Ltd. 8th Floor, Crescent Tower, Near Morya House, Opp VIP Plaza, Off. New Link Road, Andheri (West), Mumbai 400053 Tel. No. 6714 00 00 To 99 For Advertisement on Bus Seats: M/s Tinta Media Creations, A-302, Rizvi House, Hill Road, Bandra (West), Mumbai 400050 Tel No. 26430627, 26430628 For Advertisement on Air Conditioned Buses: M/s Topway Multitrade, 201, Big Splash, Sector 17, Vashi, Navi Mumbai 4000 703, Tel No. 27668425, 39121313 For Advertisement on CC TV: M/s EMNET Samsara Media Pvt. Ltd, 29, Chainis, KalaNagar, Bandra (East), Mumbai 400051 Tel No. 26591402, 26591410

CONCLUSION

Brihanmumbai electric supply and transport is municipal corporation controlled transport service to provide transport to the general public at the cheapest rate. The transport services are the backbone service for the development and progress of any local authorities which is the general public movement to reach one place to another place of their needs. It is large scale public transport which is spared all over the area of Mumbai municipal corporation, new Mumbai & thane munciple corporation. This services are run from point to point which saves time & money of the general public.

INDEX

SR NO.
1) INTRODUCTION

TITLE

2)

ELEMENTS OF MARKETING MIX

A) PRODUCT

B) PROCESS

C) PLACE

D) PHYSICAL EVIDENCE

E) PEOPLE

F) PROMOTON

3)

NEW PROJECT

4)

CONCLUSION