APPLE

FOUNDATION EVOLUTION PRODUCTS

FOUNDATION
Apple was established on April 1, 1976, by STEVE JOBS. Steven Paul "Steve" Jobs was an A eri!an entreprene"r.# $e is best %nown as the !o&'o"nder, !hair an, and !hie' e(e!"ti)e o''i!er o' Apple *n!. Thro"+h Apple, he was widely re!o+ni,ed as a !haris ati! pioneer o' the personal !o p"ter re)ol"tion. A'ter losin+ a power str"++le with the board o' dire!tors in 19-., Jobs le't Apple and 'o"nded /e0T, a !o p"ter plat'or de)elop ent !o pany spe!iali,in+ in the hi+her& ed"!ation and b"siness ar%ets. By 1996, Apple had 'ailed to deli)er a new operatin+ syste , 1opland. 2il A elio t"rned to /e0T 1o p"ter, and the /e0TSTE3 plat'or be!a e the 'o"ndation 'or the 4a! OS 0. Jobs ret"rned to Apple as an ad)isor, and too% !ontrol o' the !o pany as an interi 1EO. Jobs bro"+ht Apple 'ro near ban%r"pt!y to pro'itability by 199-. As the new 1EO o' the !o pany, Jobs o)ersaw the de)elop ent o' the i4a!, iT"nes, i3od, i3hone, and i3ad, and on the ser)i!es side, the !o pany5s Apple 6etail Stores, iT"nes Store and the App Store# The s"!!ess o' these prod"!ts and ser)i!es, pro)ided se)eral years o' stable 'inan!ial ret"rns, and propelled Apple to be!o e the world5s ost )al"able p"bli!ly traded !o pany in 7811. *n 7889, Jobs was dia+nosed with a pan!reas ne"roendo!rine t" or. On edi!al lea)e 'or ost o' 7811, Jobs resi+ned in A"+"st that year, and was ele!ted 1hair an o' the Board. $e died o' respiratory arrest related to his etastati! t" or on O!tober ., 7811. Jobs has re!ei)ed a n" ber o' honors and p"bli! re!o+nition 'or his in'l"en!e in the te!hnolo+y and "si! ind"stries. $e has widely been re'erred to as "le+endary", a "'"t"rist" or si ply ")isionary", and has been des!ribed as the ":ather o' the ;i+ital 6e)ol"tion", a " aster o' inno)ation", and a "desi+n per'e!tionist".

EVOLUTION
Apple Inc. <'or erly Apple Computer, Inc.= is an A eri!an "ltinational !orporation that desi+ns and sells !ons" er ele!troni!s, !o p"ter so'tware, and personal !o p"ters. The !o pany5s best& %nown hardware prod"!ts are the 4a!intosh line o' !o p"ters, the i3od, the i3hone and thei3ad. *ts so'tware in!l"des the OS 0 and iOS operatin+ syste > the iT"nes edia browser> and the i?i'e and i@or% !reati)ity and prod"!tion s"ites. Apple is the world5s third&lar+est obile phone a%er a'ter Sa s"n+ and /o%ia. Established on April 1, 1976 in 1"pertino, 1ali'ornia, and in!orporated Jan"ary 9, 1977, the !o pany was na ed Apple 1o p"ter, *n!. 'or its 'irst 98 years. The word "1o p"ter" was re o)ed 'ro its na e on Jan"ary 9, 7887, as its traditional 'o!"s on personal !o p"ters shi'ted towards !ons" er ele!troni!s. As o' J"ly 7811, Apple has 96A retail stores in thirteen !o"ntries as well as the online Apple Store and iT"nes Store. *t is the lar+est p"bli!ly&traded !orporation in the world by ar%et !apitali,ation, with an esti ated )al"e o' BSC676 billion as o' Septe ber 7817. The Apple ar%et !ap is lar+er than that o' 2oo+le and 4i!roso't !o bined. As o' Septe ber 7A, 7811, the !o pany had 68,A88 per anent '"ll&ti e e ployees and 7,988 te porary '"ll&ti e e ployees worldwide> its worldwide ann"al re)en"e in 7818 totaled C6. billion, +rowin+ to C18- billion in 7811.

Bntil the nineties, the !o pany prod"!ed so e o' the best personal !o p"ters that !o"ld be 'o"nd on the ar%et, in!l"din+ the Apple brand, 4a!intosh and 3ower 4a! !o p"ters. $owe)er, they saw a down'all in their sales a'ter nineties as the !o petition be+an to in!rease and the !o pany was then tryin+ to 'i+"re o"t what to do di''erently to %eep their !o pany r"nnin+. The year 7881 was a banner year 'or the !o pany sin!e this was the year that they introd"!ed the Apple i3od, whi!h is one o' those de)i!es that ha)e any other !o panies !opyin+, tho"+h none !an be as +ood as the ori+inal. The !o pany !ontin"ed to stay on top o' their +a e and i pro)e "pon their te!hnolo+y, they prod"!ed s"!h thin+s as the i4a!, whi!h really did help to propel the !o pany in the eyes o' any !ons" ers. /ow, Apple is a brand that ost people a"to ati!ally %now all o)er the world. They are %nown 'or their inno)ati)e te!hnolo+y that is "s"ally the 'irst o' its %ind on the ar%et and so ethin+ that all people lo)e to own and a%e their li)es a bit easier with the ad)an!e ents that they +a)e people.

PRODUCTS
APPLE 1: *t was introd"!ed in 1976 and was appleDs 'irst
prod"!t and was sold as an asse bled !ir!"it board and la!%ed basi! 'eat"res s"!h as a %eyboard, onitor, and !ase. *t was sold at a ar%et pri!e o' C666.66.

MACINTOSH:

The 'irst 4a!intosh was introd"!ed by Apple *n!.5s then&!hair an Ste)e Jobs on Jan"ary 7A, 19-A> it was the 'irst !o er!ially s"!!ess'"l personal !o p"ter to 'eat"re a o"se and a +raphi!al "ser inter'a!e rather than a !o and& line inter'a!e. The 4a!intosh initially sold well, b"t 'ollow&"p sales were not stron+ d"e to its hi+h pri!e and li ited ran+e o' so'tware titles.

MACINTOSH PORTABLE: The 4a!intosh 3ortable was

Apple5s 'irst "portable" 4a!intosh !o p"ter, released in 19-9. it was re!ei)ed with e(!ite ent 'ro ost !riti!s b"t !ons" er sales were E"ite low. *t 'eat"red a 'ast, sharp, and e(pensi)e bla!% and white a!ti)e atri( ?1; s!reen in a hin+ed desi+n that !o)ered the %eyboard when the a!hine was not in "se.

MAC BOOK PRO:

The MacBook Pro is a line

o' 4a!intosh portable !o p"ters introd"!ed in Jan"ary 7886 by Apple *n!. *t was was Apple5s 'irst laptop with an *ntel i!ropro!essor. *t was anno"n!ed in Jan"ary 7886 and is ai ed at the pro'essional ar%et.

I POD: On O!tober 79, 7881, Apple introd"!ed the i3od di+ital

"si! player. 1"rrently Apple sella 'o"r )ariants o' * pods na ely, * pod Sh"''le, * 3od /ano, * pod 1lassi! and * pod To"!h. The i3od is the ar%et leader in portable "si! players by a si+ni'i!ant ar+in, with ore than 778 illion "nits shipped as o' Septe ber 7889.

I PAD: On Jan"ary 77, 7818, Apple introd"!ed their

"!h&anti!ipated edia tablet, the i3ad r"nnin+ a odi'ied )ersion o' iOS. *t o''ers "lti&to"!h intera!tion with "lti edia 'or ats in!l"din+ newspapers, a+a,ines, eboo%s, te(tboo%s, photos, o)ies, TV shows )ideos, "si!, word pro!essin+ do!" ents, spreadsheets, )ideo +a es, and ost e(istin+ i3hone apps.

I PHONE !S: The "P#one

!S is a to"!hs!reen s artphone, desi+ned and ar%eted by Apple *n! whi!h was introd"!ed on J"ne -, 7889. *t 'eat"res 9 e+a pi(el !a era. The ?1; display on the de)i!e was desi+ned by Apple and ade by ?2.

I PHONE 4:

*ntrod"!ed on J"ne 7, 7818,

the "P#one $ is a to"!hs!reen 92 s artphone de)eloped by Apple *n!. The ost noti!eable di''eren!e between the i3hone A and its prede!essors is the new desi+n, whi!h in!orporates an "nins"lated stainless steel 'ra e that a!ts as the de)i!e5s antenna. Other a a,in+ 'eat"res in!l"de . e+api(el pri ary !a era, 9.7 e+api(el se!ondary !a era, p"sh b"ttons, slee% str"!t"re et!.

I PHONE 4S: On O!tober A, 7811, in 1"pertino,

1ali'ornia, Apple anno"n!ed the i3hone AS. *t retains the e(terior desi+n o' its prede!essor, the i3hone A, b"t is host to a ran+e o' i pro)ed hardware spe!i'i!ations and so'tware "pdates. The phone added a )oi!e re!o+nition syste %nown as Siri 'ro whi!h the "AS" desi+nator !a e,F7# and a !lo"d stora+e ser)i!e na ed i1lo"d. So e o' the de)i!e5s '"n!tions ay be )oi!e&!ontrolled thro"+h Siri.*t be!a e really pop"lar and a lot o' hand sets were boo%ed be'ore it be!a e a)ailable.

I PHONE 5:

* phone . the latest +eneration o' the i3hone and the s"!!essor o' the i3hone AS. *t was anno"n!ed on Septe ber 17, 7817. *t was )ery "!h awaited by people. *t has a lar+er A&in!h s!reen and a s aller ei+ht&pin do!% !onne!tor than its prede!essor, and is li+hter, thinner, and !ontains the Apple A6 pro!essor. The i3hone . "ses iOS, Apple5s obile operatin+ syste . ?i%e the i3hone AS, the i3hone . has Siri, that allows the "ser to operate the i3hone by spo%en !o ands

COMPARISON BETWEEN APPLE AND SAMSUNG PRODUCTS

SAMS%N! !A&A'( S )*S APP&E I PHONE !S

SAMS%N! !A&A'( S

I PHONE

!S

Operatin+ Syste 13B :or ;i ensions @ei+ht 1olor Si,e 6esol"tion Gwerty To"!h S!reen

Android OS, )7.9 <2in+erbread= i3hone OS 9, "p+radable to iOS A ;"al&!ore 1.72$, A64 1orte(&A9 688 4$, A64 1orte( A- pro!essor, pro!essor, 4ali&A8843 23B, Orion !hipset 3owerV6 S20.9. 23B Bar Bar 17..9 ( 66.1 ( -.. 11... ( 67.1 ( 17.9 116 + 19. 2 Bla!% Bla!%, @hite A.9 in!hes, S"per A4O?E; 3l"s 9.. in!hes T:T !apa!iti)e to"!hs!reen, !apa!iti)e to"!hs!reen, 164 !olors 164 !olors A-8 ( -88 pi(els 978 ( A-8 pi(els Virt"al G@E6TH Virt"al G@E6TH Hes, S"per A4O?E; 3l"s 1apa!iti)e Hes, 1apa!iti)e To"!hs!reen To"!hs!reen - 43 @ith a"to 'o!"s and ?E; 'lash, 976A(7AA- pi(els, :eat"res & 2eo& Ta++in+, To"!h :o!"s, :a!e and S ile ;ete!tion, * a+e Stabili,ation, Virt"al 3ri)ate /etwor%, 4obile ;e)i!e 4ana+e ent.

1a era

9.7 43, 78A- ( 1.96 3i(els, :eat"resITo"!h 'o!"s, +eo&ta++in+

SAMS%N! !A&A'( S )*S I PHONE $

SAMS%N! !A&A'( S
Operatin+ Syste 13B @ei+ht 1olor Android OS )A.8.A <*!e 1rea Sandwi!h=

I PHONE $
iOS A <based on 4a! OS= 1 2$, A64 1orte(&A- 3ro!essor 197 + Bla!%, @hite

G"ad&!ore 1.A 2$, 1orte(&A9 pro!essor 199 + 3ebble bl"e, 4arble white - 43, 976A(7AA- pi(els, a"to'o!"s, ?E; 'lash, i a+e stabili,ation, 'a!e and s ile dete!tion, +eo&ta++in+, to"!h 'o!"s, Si "ltaneo"s $; )ideo and i a+e re!ordin+ Hes, 3"sh E ail

3ri ary 1a era

. 43, 7.97 ( 19AA pi(els, a"to'o!"s, ?E; 'lash

E ail 4essa+in+

Hes, E ail, 3"sh E ail

S4S <Threaded View=, 44S, E ail, 3"sh S4S <Threaded View=, 44S 4ail, *4 $T4? <Sa'ari= Ah Standard battery, ?i&3o 1A78 Ah

@eb Browsin+ $T4?, Adobe :lash Battery Standard battery ?i&*on 7188

SAMS%N! +AB&E+ )*S APP&E I,PA-

-ESI!N
:ro a distan!e, the two loo% si ilar to one another, b"t on!e weDre able to +rasp both in o"r hands, the new i3ad is able to deli)er the i pa!t'"l wow 'a!tor than%s to its pre i" 'eel. @ell, itDs not to say that the Sa s"n+ 2ala(y Tab 18.1 isnDt a bad loo%er, espe!ially when itDs the li+hter and sli+htly thinner tablet, b"t its all&plasti! body doesnDt ha)e the all"re to at!h the i pe!!able ind"strial desi+n o' the i3ad. *ndeed, the new i3adDs appearan!e i+ht not brin+ anythin+ 'resh to the table, espe!ially when its desi+n is a re!y!led one, b"t nonetheless, its i!oni! loo% !o bined with its pre i" !onstr"!tion still hits the hi+h ar%s in o"r boo%s.

CAME.A
ThereDs plenty to li%e sin!e the Sa s"n+ 2ala(y Tab 18.1 is o"t'itted with a 9.7& e+api(el snapper with ?E; 'lash. 1on)ersely, there i+ht not be a 'lash on the new i3ad, b"t rather, itDs i pressi)eness is 'o"nd with its .& e+api(el iSi+ht !a era, whi!h 'eat"res an :7.- apert"re lens and sensor with ba!%side ill" ination. On the other hand, /ront,/ac"n0 cameras are nat"rally a)ailable with both, as the 2ala(y Tab 18.1 pa!%s a hi+her !o"nt 7& e+api(el !a era, )ers"s the paltry V2A snapper on the i3ad.

-ISP&A(
Absol"tely, i' thereDs one reason why the new i3ad is s"!h a 'eared !o petitor, it has to be none other than the !risp and s"per detail 6etina display itDs brin+in+ to the tablet. 1o parin+ the two, the n" bers see in+ly do all the tal% as the i3ad boasts a ind&bendin+ resol"tion o' 78A- ( 1.96, whi!h blows away the 17-8 ( -88 resol"tion o' the 2ala(y Tab 18.1. Altho"+h itDs hardly noti!eable to )is"ally see the s"periority o' the i3adDs 6etina display 'ro a 'ar distan!e, itDs e)ident on!e we ta%e a pee% at o"r web site at a '"ll ,oo ed o"t )iew. At ti es, the i3adDs display is si ply s"rreal with its st"nnin+ )is"als. ;etails aside, both o''er wide&)iewin+ an+les, hi+h !ontrasts, and nat"ral loo%in+ !olors J tho"+h, the i3adDs display tends to !o e o'' war er loo%.

SA?ES 1O43A6*SO/
Apple and Sa s"n+ ha)e been ade to open the boo%s 'or their on+oin+ !o"rt !ase. And their sales data a%e parti!"larly interestin+ readin+. Between 7887 and the se!ond E"arter o' 7817, Apple sold -. illion i3hones in the BS, prod"!in+ C.8 billion in re)en"e. *t also sold A6 illion "nits o' the i3od To"!h, a%in+ the !o pany C18.9 billion. And sin!e the i3ad la"n!hed in 7818, it5s sold 9A illion o' the bli+hters, +eneration C19 billion in re)en"e. Sa s"n+, eanwhile, has also had a +ood !o"ple o' years. Between J"ne 7818 and J"ne 7817 <the period at E"estion in the !o"rt !ase=, Sa s"n+ sold 71.7. illion phones, a%in+ it C7.. billion in re)en"e. *n the sa e period, it sold 1.A illion 2ala(y Tab de)i!es, prod"!in+ C6AA illion.

Sales breakdown
Brea%in+ down Sa s"n+5s n" bers, the 2ala(y S7 is its bi++est seller, with A.1 illion o' the <in!l"din+ all )ariants and a!ross all networ%s= 'indin+ their ways into !"sto ers5 hands in the BS. <2lobally it has sold 18 illion 2ala(y S9 handsets, and esti ates it5ll rea!h 19 illion by the a"t" n.= The 2ala(y 3re)ail sold 7.7. illion, and the Epi! A2 1.-9 illion.

?awyers 'or both !o panies wanted to %eep this in'o o"t o' the p"bli! do ain, b"t it loo%s li%e they lost that one. *' the K"ry 'inds one side was +"ilty o' patent in'rin+e ent, it5ll "se the n" bers to deter ine da a+es. And with sales li%e these, they !o"ld be so e he'ty 'ines.

SALES REVENUE GENERATED BY APPLE IS MUCH MORE THAN THAT OF SAMSUNG TILL NOW.