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Observational learning is the learning that occurs through observing the behavior of other people. Albert Bandura, who is best known for the classic Bobo doll experiment, discovered this basic form of learning in 1986. Bandura stressed the importance of observational learning because it allowed children especially, to acquire new responses through observing others' behavior. This form of learning does not need reinforcement to occur; instead, a model is required. A social model can be a parent, sibling, friend, or teacher, but particularly in childhood a model is someone of authority or higher status. A social model is significantly important in observational learning because it allows one to cognitively process behavior, encode what is observed, and store it in memory for later imitation. While the model may not be intentionally trying to instill any particular behavior, many behaviors that one observes, remembers and imitates are actions that models display. A child may learn to swear, smack, smoke, and deem other inappropriate behavior acceptable through poor modeling. Bandura claims that children continually learn desirable and undesirable behavior through observational learning. Observational learning suggests that an individuals environment, cognition, and behavior all integrate and ultimately determine how one functions. Culture and environment also play a role in whether observational learning will be the dominant learning style in a person or community. In some cultures, children are expected to actively participate in their communities and are therefore exposed to different trades and roles on a daily basis [. This exposure allows children to observe and learn the different skills and practices that are valued in their communities. In communities where childrens primary mode of learning is through observation, the children are rarely separated from adult activities. This incorporation into the adult world at an early age allows children to use observational learning skills in multiple spheres of life. Culturally, they learn that their participation and contributions are valued in their communities. This teaches children that it is their duty as members of the community to observe work being done in order to gradually become involved and participate further in the community.
Some have even added a step of encoding a behavior between attention and retention.
Observational learning leads to a change in an individual's behaviour along three dimensions: 1. An individuals thinks about a situation in a different way and may have incentive to react on it. 2. The change is a result of a person's direct experiences as opposed to being in-born. 3. For the most part, the change an individual has made is permanent.
Effect on behaviour
Observational learning can affect behavior in many ways, with both positive and negative consequences. It can teach completely new behaviors, for one. It can also increase or decrease the frequency of behaviors that have previously been learned. Observational learning can even encourage behaviors that were previously forbidden (for example, the violent behavior towards the Bobo doll that children imitated in Albert Bandura's study). Observational learning can also have an impact on behaviors that are similar to, but not identical to, the ones being modeled. For example, seeing a model excel at playing the piano may motivate an observer to play the saxophone.
These results should be available and advertised to parents and caregivers of infants in order for them to be informed of the best ways to teach children new motor tasks at different ages. Understanding the results of studies such as this and being able to apply that knowledge can help caregivers in providing an environment conducive to optimal development for infants.