A Project Report On Case Study of Air Conditioner Market With The help of Sampling Subject: Quantitative Technique

INRODUTION OF THE CASE

The Case study is about Indian Air conditioner Industry. Some brief of the Indian consumer duarable industry. The total market size is of around Rs.250,000 million. The Home Applinace Indsutry size is around Rs 87,500 million. Among them Refrigerator contribute the largest share of Rs 38000 million.followed by room air conditioners at around Rs 27,500 million. And washing machine at Rs 14,000 million. Among them Air conditioner Industry enjoys the highest growth of 20% per year. Due to reduction in excise duty and a decline in import duties narrowed down the gap between organised and unorganised sector. The Share of Unorganised market was 70% in 1980 has dropped down and is now 25%. Increasing in the disposable income and change in the life style are the major factors that supports the demand of the air conditioner industry.

The graph Shows the market Share of the air conditioners in the different segments.

SHARES
DOMESTIC 15% 5% 20% GOVERMENT CORPORATES/IN DUSTRIES SMALL PRIVATE SECTOR 20% HOSPITALS

15% 25%

The another graph Shows the market share in the different region in india

SHARE IN DIFFERENT REGION

22%

37% 8%

NORTH
EAST WEST SOUTH

33%

Here the air conditioner in Organised and Unorganised Sector in windows and Split Air conditioner market share is given below.

100 75 50 0 Window ac Split ac 25 85 15

Major Players in the Market An Increase in the market has allowed various major players to participate in the race for maximizing their own market share . Blue Star,LG, Voltas ,Carrier, Amtrex Hitachi,Samsung,National etc are some of the major players in the market. The Indian Air conditoner Industry is growing rapidly. Now to Analyze the market ,We have to go for Sampling .

INTRODUCTION OF THE SAMPLING

"Sampling" basically means selecting people/objects from a population. The researcher generally take sample portion of the whole population for the study. The process of selecting the sample from the population is called the sampling. Reasons For Sampling Sampling can save money. Sampling can save time. For given resources, sampling can broaden the scope of the data set. Because the research process is sometimes destructive, the sample can save product. If accessing the population is impossible; sampling is the only option.

Sampling Procedure
In the design of the sampling process there are 5 steps. 1. 2. 3. 4. 5. Target population must be defined. Sampling Frame must be determined. Appropriate sampling technique must be selected. Sample size must be determined. Sampling process must be executed

In the refrence to the case of Air conditioner industry in India.

SAMPLING FRAME Sampling Frame is a list that possesses the information about the subjects that a researcher wants to research. Our Sampling frame is taken to be Metropolitan Cities as use of AC was found to be comparatively more in metros than non metro cities. It was found to be 60% of total AC users.

SAMPLING TECHNIQUES Sampling techniques are broadly classified into two Random Sampling Techniques Non-Random Sampling Techniques

Random Sampling Techniques In this type of sampling each member of population has equal chance of being included in the sample. We cannot consider this type of sampling as we cannot ask each and every person in the city that if he uses ACs or not. So we took Non Random Sampling Techniques Non Random Sampling Techniques In this type of sampling techniques, the selection of sampling units is not based on random selection. In this type of sampling, Quota Sampling is been considered for our study. Quota Sampling In this type of sampling, certain classes such as age, gender, income group, and education level are used as strata. A researcher uses non random sampling methods to gather data from one stratum until the required quota fixed by the researcher is fulfilled. As all type of customers cant afford an AC, we have decided to categorize them into strata based on their Income Group.

Probability Technique or Non Probability Technique

Probability technique in each of the population has the same probability of being selected as a part of the sample. In random sampling, the chance factor comes into play in the process of sample selection. For statistical analysis a random sample is ideal. However in same probability technique is not applicable. In that case non-probability technique every unit of the population does not have the same chance of being selected. In Non Probability Technique member of the sample are not selected by chance as per convenient. In these cases we use Non Probability Technique because in that we will not consider whole city as it is heterogeneous in nature so we select an area of a city.

SAMPLING AND NON-SAMPLING ERRORS

The error caused by the selection of a sample instead of conducting a census of the population.

Sampling error has the origin in sampling itself. 1. 2. It can occur due to faulty selection of the sample. CONTROL -Select the sample which is true representative of the population. Sometime researcher demarcate sampling units wrongly and hence provide scope for committing sampling errors. CONTROL -Selecting a sample randomly, sampling errors can be computed and analysed very easily. Researcher objective must be clear. NON-SAMPLING ERROR Error occur due to forces generally present in every research. These error arises at the stages of observation, ascertainment and processing of data. 1. Faulty designing and planning of survey The questionnaries is the primary sources of the data collection.Some time this data collection do not match with the objectives No trained and qualified staff for survey. CONTROL: By hiring the trained staff and using proper questionnnearies. This error can be redusced. 2. Response errorSome times respondents do not provide pertinent information during the survey. CONTROL: Try to reduce the bias of the interviewer. 3. Error in coverage: when the objectives of the research are not clearly defined , the possibilities are always high that few sampling units that should not have been included are included in the sample list. CONTROL: Objective must be clear 4. Compiling error A researchers can commit error during compilation of the data.Various operations of the data processing,such as editing and coding of the response,tabulation, and summerization of the data.Error can occur during presentation and printing of the results. CONTROL: Employing trained and experienced personnel.