The State of Apps:

Readers
Oktober 2009, London

Welcome to The State of Apps: Wired Readers. This report highlights important emerging trends in the desktop software
Zuma’s Revenge
and web applications industry, specifically of readers of Wired Magazine.
241 hours

The statistics in this report were generated during two weeks of 2009 (9 till 23 September) by over 350 members of the
Wired Reader Panel. They’ve installed a small desktop tracking program that keeps track of what applications they’re using
on Windows, Mac, Linux and in their browser. This was then shared on the Wakoopa.com community, which is currently
over 100.000 members strong and serves up to 3 million software recommendations every month.

The data from this report was provided by QD, a tracking service by Wakoopa. QD provides a tracking technology for your
Google Fast Flip organization, research firm or consumer group and delivers real-time, statistical analysis and trend spotting capabilities. For
24 hours
additional information regarding this service, please get in touch via bizdev@wakoopa.com or visit www.qdtracking.com for
more information.

Imperion
We welcome any further enquiries regarding our results, and hope you enjoy this insight into one of the most wired research
panels ever conducted.
45%

Cordially,

Robert Gaal
37.5%
CEO & Co-Founder Wakoopa

This research was conducted on Wakoopa.com with QD tracking technology:

deploy trackers to your own commmunity or panel and analyze their habits instantly.
For more information, visit www.qdtracking.com
Overall Statistics
8% 60% 21% 6% 5%

11 - 10 years 21 - 30 years 31 40 years 41 - 50 years 50+ years

68% 33% 5%

11%
89%

Windows Mac Linux Female Male

(some participants use multiple operating systems)

This research was conducted on Wakoopa.com with QD tracking technology:

deploy trackers to your own commmunity or panel and analyze their habits instantly.
For more information, visit www.qdtracking.com
 Most Used Applications
The top 10 most used applications by Wired readers, sorted by platform

Windows Mac Linux Web

1. Firefox (24.06%) 1. Firefox (24.56%) 1. Firefox (27.17%) 1. Facebook (18.90%)

2. Office Outlook (12.30%) 2. Safari (15.78%) 2. Pidgin (15.20%) 2. Gmail (14.82%)

3. Google Chrome (6.69%) 3. Mail (6.58%) 3. Chromium (7.10%) 3. Google Search (6.40%)

4. Internet Explorer (6.07%) 4. iTunes (5.45%) 4. GEdit (6.23%) 4. YouTube (5.29%)

5. Office Word (5.80%) 5. Office Word (3.92%) 5. Thunderbird (4.34%) 5. Twitter (4.85%)

6. Windows Explorer (4.27%) 6. Finder (3.22%) 6. XChat (3.10%) 6. Google Reader (3.52%)

7. Office Excel (3.45%) 7. Office Entourage (2.65%) 7. Nautilus (2.17%) 7. Wikipedia (3.24%)

8. Windows Live Messenger (3.24%) 8. TweetDeck (1.75%) 8. Arora (1.78%) 8. eBay (1.89%)

9. Office PowerPoint (1.96%) 9. Tweetie for Mac (1.65%) 9. Midori (1.54%) 9. Windows Live Hotmail (1.65%)

10. iTunes (1.42%) 10. VLC Media Player (1.33%) 10. OpenOffice.org (1.52%) 10. Google Maps (1.35%)

This research was conducted on Wakoopa.com with QD tracking technology:

deploy trackers to your own commmunity or panel and analyze their habits instantly.
For more information, visit www.qdtracking.com
Adoption of New Applications
How new applications used by Wakoopa members (a group of over 100.000) are adopted by readers of Wired (a group of over 350)

By early adopters By Wired readers

Yahoo! Meme
183 hours 1. Batman: Arkham Asylum (23 hours)
Monopoly City Streets
388 hours

Google Fast Flip Superuser

Web apps 2. Monopoly City Streets (12 hours)
24 hours 26 hours
Appulous 3. Zuma’s Revenge (3½ hours)
32 hours
Imperion Microsoft Expression Web
32 hours 49 hours
Zuma’s Revenge 4. Superuser (6 hours)
Tales of Monkey Island 241 hours
56 hours

5. Tales of Monkey Island (1 hour)

Section 8
6. Google Fast Flip (1 hour)
60 hours

7. Microsoft Expression Web (1 hour)

Batman: Arkham Asylum

Software
724 hours
8. Wolfenstein (½ hour)
Wolfenstein
292 hours
9. Yahoo! Meme (½ hour)

10. Imperion (½ hour)

This research was conducted on Wakoopa.com with QD tracking technology:

deploy trackers to your own commmunity or panel and analyze their habits instantly.
For more information, visit www.qdtracking.com
Use of Social Media
Wakoopa members Bebo

Wired readers

Week 1 Week 2
60%

52.5%

45%
Percentage of members using it

37.5%

30%

22.5%

15%

7.5%

0%

This research was conducted on Wakoopa.com with QD tracking technology:

deploy trackers to your own commmunity or panel and analyze their habits instantly.
For more information, visit www.qdtracking.com
A day in the life of a Wired reader
What kind of desktop and web applications do Wired UK readers use on an average day?

Leisure Time Security

So
So
oftw
fttw
wa
are
e
Utilities
Waking up Internet

Design
Development
Audio & Video
Games

Games

Bedtime Audio & Video

We
eb ap
pps
pps
s
Development
Design

Social Networks
Email
Search Engines

This research was conducted on Wakoopa.com with QD tracking technology:

deploy trackers to your own commmunity or panel and analyze their habits instantly.
For more information, visit www.qdtracking.com
More Information
For additional information regarding the contents of this report, or about Wakoopa and QD,
please get in touch via bizdev@wakoopa.com.
Copryright © 2009 Wakoopa, BV. All rights reserved. All trademarks are the property of their respective companies. Any reproduction or distribution of this report
in whole or in part is not allowed without prior written consent from Wakoopa.

Zuma’s Revenge
Yahoo! Me
241 hours
183 hou
oly City Streets
88 hours

7.5%
Google Fast Flip
24 hours
Wolfenstein
292 hours
0%
Imperion

45%

37.5%

This research was conducted on Wakoopa.com with QD tracking technology:

deploy trackers to your own commmunity or panel and analyze their habits instantly.
For more information, visit www.qdtracking.com