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Carter
Chicago, Illinois 60608 tacbag75@yahoo.com (708) 724-5226
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CareerFocus
To contribute strong business-to-business sales background with a growth oriented company where advancement and earnings are based on performance and achievement
Professional Profile
Results-oriented, goal-driven, enthusiastic sales professional with several years of successful business-to-business sales experience in radio, television, online, out-door media and digital advertising sales Focused, discipline, proven sales performer with solution-based and consultative selling skills. Energetic, self-starter, hard working and extroverted individual with ability to persuade, close and thrive independently and collaborative within a work environment. Communicator with proven ability to understand and convey complex research data, ability to build and maintain strong relationships through excellent interpersonal communication skills. Strong work ethics, persistent, self-motivated, detailed-oriented and flexible individual who proactively seeks information to increase effectiveness and value for clients.
Professional Experience
Account Executive, Clear Channel Radio, WDAS AM/FM, Power99-FM: Philadelphia, PA. 1/2012-6/2013
Responsible for generating revenue for (3) General Market and (3) Urban radio stations Created and customized successful integrated marketing solutions for local businesses and advertising agencies in accordance with Clear Channels sales practice, strategies and policies Developed new and increased existing business by deploying clients products and services across radio, online, digital, social and mobile outlets Increased clients exposure, visibility and revenue goals by building strategic, creative, measurable and cost effective marketing campaigns Conducted client needs analysis in a consultative style with prospects and existing clients, while utilizing market research, knowledge of clients industry, competition and economics trends Created client focused presentations that were both creative and strategic Aggressive prospecting, cold calling and networking Fostered and maintained strong working relationships with clients to ensure an effective creation and implementation of campaigns Provided management with weekly and quarterly reports for projection and tracking actual performance against forecast plans Cluster sold for five radio stations with various formats Responsible for increasing the companys gross revenue by developing new business and growing existing accounts with local and regional clients Sold on-air and online marketing plans, sponsorships, created client-focused events and event sponsorships Cultivated strong business relationships with media buyers and advertising agencies, while providing legendary customer service Created informative, effective presentations and proposals based on clients objectives while utilizing in-depth consumer behavior demographics, industry research, and market trends to close business Provided on-going internal reporting and analysis for accurate revenue forecasting for management Identified new prospects via cold calling, monitoring radio and television stations, referrals, trade publications, internet, websites and networking Accomplishments 2012-Achieved Q3 by 104% Rank Top (5) out of (30) AE 2013-Achieved Q1 by 110%
Regional-Local Account Executive, Urban Broadcast Radio: Meridian, MS. 7/ 2009 9/2011
Accomplishments 2011-Achieved Q1 budget by 102% & Q2 budget by 108% 2011-Assigned new responsibilities for regional sales based on performance 2010-Developed over (30) new accounts, increased revenue by 100% 2010-Ranked #1 based on new business development and annual sales Successfully completed RAB (6) weeks sales training program
Terry A. Carter
Chicago, Illinois 60608 tacbag75@yahoo.com (708) 724-5226
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Account Executive, CLEAR CHANNEL RADIO-WGCI AM/FM Radio: Chicago, IL. 9/1996-5/2000
Responsible for radio and online advertising sales, new business development, account growth, event sponsorships, client-focused promotions, live remotes and non-traditional revenue opportunities Identified new prospect, presented marketing concepts and ideas to prospective clients Conducted needs analysis, educated clients on the value and benefits of radio advertising Responsible for event sponsorships, including logistics, promotions and development of event timeline Created customized advertising plans for current and prospective clients Developed and maintained key relationships, while maintaining high client retention Accomplishments 2000- Q1 Winner of FM/AM 100% Club for achieving combined sales and NTR budget by 330% 1999-Generated over $500K in new business development from local businesses 1999-Developed and executed NTR program for WGCIs first We Play the Hits CD Sampler. CD Sampler sold exclusively at (32) Target Music Stores 1998-Q4 Pinnacle FM/AM 100% Club winner for achieving the highest sales percentage of 203% out of approximately (60) account executives within the FM/AM Chancellor Cluster Group 1998-Winner of FM/AM 100% Club for exceeded annual sales budget 110% 1997-Rookie of The Year for Beating The Streets