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PARTNERSHIP PROPOSAL

NEW YORKS PREMIER MUSIC EXPERIENCE

1 ISLAND, 2 EVENTS, 10 Artists, ONE FULL MOON Four years in the making, Full Moon is considered New Yorks premiere summer event Inspired by the legendary full moon parties of Thailand & Southeast Asia, Full Moon NYC is an infusion of the citys distinct culture and edge a transcendental beach party in the middle of New York Harbor with sounds by a carefully crafted lineup of musicians & DJs. An urban paradise with music from the best new artists & DJs, where fans come together to experience the magic of midnight under one full moon.

FULL MOON NYC - a tropical paradise in the middle of the worlds busiest harbor.

FULL MOON 2013 VIDEO RECAP

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GOVERNORS ISLAND

A quick escape from the hustle & bustle of Manhattan, Governors Island is the perfect urban paradise for a concert with scenic views overlooking the Statue of Liberty and the Manhattan Skyline.
THE ISLAND IS EASILY ACCESSIBLE FROM MANHATTAN OR BROOKLYN VIA THE MTA SUBWAY SERVICE OR EAST RIVER FERRY

GREEN ROOM AREA

OUR CROWD: COVETED MILLENNIALS

DEMOGRAPHIC
21 - 35 YEAR OLD // 54% FEMALE, 46% MALE

AUDIENCE
Our audience encompasses the future vanguard of culture: Young & Beautiful, Talented & Original. The Full Moon crowd spends more for a good time. GA attendees spent over $100 on average Sold Out all 6 Bungalows ($1200/each) Sold Out 4 Super VIP Tables ($2500/each)

MATTE NOTABLE ATTENDEES

Actress Lindsay Lohan Model Karlie Kloss Model Chloe Norgaard Pop Star Charli XCX Musician Nick Zinner (of the Yeah Yeah Yeahs) Singer Alan Palomo (of Neon Indian) Singer/Producer Max Hershenow (of MS.MR) Model Sarah Stephens Model Drake Burnette Photographer Pablo Ravazzani Bloggers Gavin Doyle & Cole Miller Director Alistair Banks Grifn Author and Stylist Brittany Adams Professional Athlete Lars Anderson Artist Heath Newman Actor Kevin Korrigan

PRESS
NYLON GUYS
This past weekend I had the pleasure of attending Matte Projects latest effort, Full Moon NYC...Between the exotic street food, the beach, the music, and the Super Moon, it was easy to forget that city was only ferry ride away. The experience itself was amazing as someone who was born and raised in the city, I have never enjoyed anything quite like this so close to home.

MILK MADE
It seemed like electricity owed through every fan when the bands were playing. Not a single person on the grounds was standing still...Experiencing something that inspiring leaves you a bit stunned.

SOCIT PERRIER
There was no better way to spend a Saturday afternoon than listening to music while laying on the beach enjoying a creative and laid-back atmosphere. I can only hope the rest of this summer supplies us with more reasons to go party on the beach

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BLOOMBERG // NEW YORK MAGAZINE // INTERVIEW MAGAZINE // ROLLING STONES // THE WALL STREET JOURNAL // NYLON GUYS // REFINERY29 // BULLETT MAGAZINE // THUMP // MILK MADE

DIGITAL CONTENT

Strategic brand placement & social media inclusion with Social Inuencers promoting specic event and brand sponsored hashtags before, during, and after the event.

#FULLMOONNYC
2013 Reach: 3M 2013 Potential Impressions: 15M 2 shows in 2014 will increase this reach 10x the current numbers

FULL MOON CONTENT GROWTH

FullMoon-NYC.com was a powerful, organic content portal In 2013 With two events bookending the summer, MATTE will fully develop FullMoon-NYC.com as a portal for original content. Note: FullMoon-NYC.com also functions as the events ticketing page. From exclusive mixes, to lms, to photography, and editorial - FullMoon-NYC.com will be a destination for culture throughout Summer 2014.

GROWTH
ATTENDANCE HAS GROWN ANNUALLY

2011 2012 2013

PAST ARTISTS

1,000 Attendees, 800 paid

2,500 Attendees, 1,200 paid

4,500 Attendees, 3,900 paid

YACHT // Miami Horror // Tanlines // Wild Belle // Gigamesh // Cyril Hahn // Float Fall // Yuksek // The Knocks // Wild Belle // HAERTS // The Dolls (Mia Moretti & Caitlin Moe) // The Deep DJs // Antoine Karl & The Woofgang // Little Daylight // Darius & Le Crayon // JDH & Dave P // Tesla Boy // Sneaky Soundsystem

A POWERFUL PATHWAY FOR BRAND / CONSUMER CONNECTION

From pre-event promotions to onsite activation and post-event content, the opportunities are limitless. MATTE will work with M MISSONI to create a unique partnership experience at Full Moon 2014 that includes: AUTHENTIC PROMOTIONAL MARKETING ONE-OF-A-KIND ACTIVATION AND INNOVATIVE EXECUTION COMPELLING, HIGH-QUALITY CONTENT Dedicated MATTE account support will monitor online activity, press coverage, social media impressions, images, videos, and attendance data in the weeks leading up to and after the event.

PROMOTIONAL MARKETING
FULL MOON 2013 POSTERS SEEN ON GIRLS // SEASON 3 // EPISODE 8

LOGO / BRAND INCLUSION M MISSONI inclusion in event promotional materials & out-of-home advertising M MISSONI inclusion on event website Social Media promotional campaign TICKETS Pre-sale Promotion ticket giveaways - for ticket holders online & in stores VIP & GA Ticket allocation for brand partners SOCIAL MEDIA INCLUSION Specic attention to M MISSONIs involvement in Full Moon Inclusion in MATTE social media promotions

ONSITE ACTIVATIONS

M MISSONI BRANDED DIGITAL KIOSKS

INTERACTIVE RETAIL EXPERIENCE Digital touchscreens will allow for M MISSONI Interactive Retail Experience onsite at Full Moon - ie: virtual try-on Brand Ambassadors staffed at this area will wear M MISSONI merchandise or custom branded attire Ambassadors will be pre-trained to guide attendees through the digital experience and able to help with any product purchases M MISSONI products displayed but the POS will be primarily digital using the dedicated touchscreens

FESTIVAL INFORMATION / SOCIAL MEDIA AGGREGATION Branded digital display screens will provide festival information and real-time updates The social feed will aggregate activity around the hashtag and all mentions of M MISSONI Social Media Correspondents with large online following will cover their experience in real-time and share to social Tastemakers will mention M MISSONI in social posts about Full Moon

ADDITIONAL ONSITE ACTIVATIONS

ARTIST & TASTEMAKER ACCESS Inuencer / VIP attendees will wear M MISSONI onsite at Full Moon Artist to wear M MISSONI products on stage during live performance Opportunities to discuss M MISSONI in artist / tastemaker interviews HOSPITALITY The M MISSONI Exclusive VIP Beach Area Present the VIP beach area where attendees will lounge on daybeds VIP area will feature visible M MISSONI branding & signage throughout Area will be decorated in M MISSONIs signature style - ie: fabric draping on daybeds Custom branded M MISSONI items - ie: Bar, Beach Towels, Daybeds, Lanterns, etc. Bottle waitresses styled in M MISSONI merchandise or custom branded attire Premier VIP table available for M MISSONI and guests

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IN THE SPIRIT OF NON CONFORMIST FREEDOM

FILM Promotional Film - Directed & Produced by MATTE Full Moon / M MISSONI promotional short lm will feature cool, chic young women in fashion and music Featured actors / models will wear M MISSONI merchandise (CHECK OUT OUR RECENT PROMO FILM FOR BLACK NYC) Recap Film - Directed & Produced by MATTE MATTE will follow selected tastemakers in M MISSONI merchandise, capturing their experience at Full Moon Additional footage may include: M MISSONI visible branding / signage onsite, Full Moon attendees interacting with M MISSONI at the event Access to MATTE owned, fully licensed video will be available for M MISSONI post-event commercial use PHOTO Dedicated photographers onsite will capture M MISSONIs overall presence at Full Moon 2014 Access to MATTE owned, fully licensed photography will be available for M MISSONI post-event commercial use

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MATTE is a New York based creative agency that strives to deliver the best content for our clients. We take immense pride in what we do, and believe in achieving top-notch quality in our work. MATTE PROJECTS is our premier ticketed music property that pulls together the talents of best-in-class musicians, artists and designers. With years of experience in experiential and strategic marketing, we understand the importance of natural inclusion, strong narrative, and aesthetic direction for your activations. Through branded content production, inuential tastemakers and promotional execution, we deliver one-of-a-kind marketing strategies.

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FOUNDERS:
MAX POLLACK // 646.331.4864 // max@matteprojects.com BRETT KINCAID // 917.414.6429 // brett@matteprojects.com