Faculty of Higher Education, City College Plymouth

Foundation Degree Tourism

TOFD204 Countryside and Heritage

Management

Figure 1: Morwellham
Quay, Devon; Dartmoor; HMS Victory, Portsmouth

Module Guide 2009-10

Lectures are on Wednesday 12.30pm - 2.00pm in K306
Module Leader: Win Scutt, K207, Tel. 305332
E-mail wscutt@cityplym.ac.uk
This Handbook is available on Moodle at http://moodle.cityplym.ac.uk
Please use it in conjunction with the FdSc Tourism Student Handbook, also available on Moodle.
Contents
1. Description of the module 1

2. Teaching and learning strategies 1

3. Learning outcomes 1

4. Managing your study time in TOFD204 2

5. Study skills 2

6. Lecture programme 4

7. Moodle 6

8. Assessment Schedule and Deadlines 6

9. Report 7

10. Assessment criteria for the report 8

11. Test 9

12. Recommended texts 9

13. Links to useful websites for TOFD204 10

13. Links to useful websites for TOFD204

1. Description of the module
This module is designed to promote an awareness of the principles and practices that
have developed in Countryside and Heritage, a rapidly expanding area of the tourism
industry. It is a broad-based unit, defining countryside and heritage in a natural, built and
cultural context.

2. Teaching and learning strategies

Student learning is based on a combination of staff-led lectures, seminar activities and
field trips. This 10 credit module emphasises oral, visual and written communication
skills, which are taught explicitly and assessed.

3. Learning outcomes
On successful completion of this module, students will be able to:

1. explore dilemmas and make valuable judgements in maintaining a balance

between conservation and access;
2. evaluate a variety of areas including interpretation and exploitation; rural tourism;
commercial pressures and the demand for funding
3. demonstrate an awareness of the links between tourism development and
environment; tourism growth and its impact on the community;
4. analyse the increase of supply and demand in urban tourism, industrial and
maritime heritage and the integration of developments in the planning system.

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4. Managing your study time in TOFD204
A 10 credit module at City College Plymouth entails roughly 100 hours of study over a
15 week period. These 100 hours indicate the quantity of work that is expected to
successfully complete the module. A typical hourly breakdown for this module might look
like this:

TOFD100 Study Hours

Class time (lectures and seminars) and fieldwork 25
Reviewing class notes 15
Report preparation 30
Seminar presentation preparation 15
Assigned and background reading 15
TOTAL 100

Class time equates to approximately 1.5 hours per week. This leaves 5 hours per week
of private study that you should devote to this module. You should expect the majority of
your learning related to this subject to take place outside of the classroom. Therefore,
you are encouraged to establish constructive study habits in order to facilitate your
learning. Experience shows that students who keep pace with required and
recommended readings and allow ample time for preparation tend to earn good marks.
By reading relevant materials before attending a lecture on a set topic you are better
prepared to absorb the content presented.

5. Study skills
Many helpful study skills books for university students have also been published. The
following sources relate to one or more of the study skills that are emphasised in this
module. Others not appearing on this list may prove helpful to you as well. We strongly
recommend that you obtain at least one such skills book to guide your study of Tourism
Management. Consider it a sound investment in the personal library you should aim at
building during the course of your studies. If your finances are limited, the library has
many helpful study skills books available for loan or in-library use.

Learn to dip into books briefly to extract only the sections you need. Developing this
skill will assist you later in the course as you undertake further assignments, especially
the Research Skills module in Year Two.

Please note that these sources appear in the Harvard style. This is the format you will
need to use for all bibliographic entries made in your Tourism Management
assignments.

Burns, T. and Sinfield, S. (2009) Essential study skills: The complete guide to success
@ university, 2nd ed. London: Sage Publications.

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Clark, G. and Wareham, T. (2003) Geography @ university: making the most of your
geography degree and courses. London: Sage Publications.

Cottrell, S. (2009) The study skills handbook, 3rd ed. Houndmills, Basingstoke: Palgrave
Macmillan.

Cottrell, S. (2005) Critical thinking skills: developing effective analysis and argument.
Houndmills, Basingstoke: Palgrave Macmillan.

Drew, S. and Bingham, R. (2004) The student skills guide, 2nd ed. Aldershot, Hampshire:
Gower.

Germov, J. (2000) Get great marks for your essays, 2nd ed. St Leonards, NSW: Allan
and Unwin.

Hart, C. (2001) Doing a literature search: a comprehensive guide for the social sciences.
London: Sage Publications.

Inkpen, G. (1998) Information technology for travel and tourism, 2nd ed. Harlow, Essex:
Longman.

Jaques, D. (1995) Learning in groups, 2nd ed. London: Kogan Page.

* Kneale, P.E. (2003) Study skills for Geography students: a practical guide, 2nd ed.
London: Hodder Arnold.

Korte, G.B. (1997) The GIS book, 4th ed. Santa Fe, NM: OnWord Press.

Langan, J. (1982) Reading and study skills, 2nd ed. New York: McGraw-Hill Book
Company.

Lashley, C. and Best, W. (2001) 12 steps to study success. London: Continuum.

Lennon, J.J. ed. (2003) Tourism statistics: international perspectives and current issues.
London: Continuum.

* Levin, P. (2004) Write great essays! Maidenhead: Open University Press.

McIlroy, D. (2003) Studying @ university: how to be a successful student. London: Sage

Publications.

Race, P. (1993) 500 tips for students. Oxford: Blackwell Publishers.

Rogers, A. and Viles, H.A. eds. (2003) The student’s companion to Geography, 2nd ed.
Oxford: Blackwell Publishing Ltd.

Saunders, D. ed. (1994) The complete student handbook. Oxford: Blackwell Publishers.

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Smith, M. and Smith, G. (1996) A study skills handbook. Oxford: Oxford University
Press.

Van Emden, J. (2004) Presentation skills for students. Houndmills, Basingstoke:

Palgrave Macmillan.

*Highly recommended

The University of Plymouth has also produced a range of useful study guides on
studying, writing, presenting and learning. These are available under Study Guides on
the main FdSc Tourism Moodle page. You should also refer to the FdSc Tourism Style
Manual, especially for Harvard Referencing.

6. Lecture programme
Room: K306 Day: Wednesday Time: 12.30-14.00
Week Date Topic Lecturer

Introduction to the Module

30 September
1 Assessment Briefing Win Scutt
2009
Harvard Referencing

Definition of Heritage and Countryside

Tourism. Demand and Supply/Resource base
2 7 October 2009 for Heritage and Countryside Tourism Win Scutt
(cultural, architectural, natural, rural,
archaeological)

Describe the role of private, public and

14 October voluntary sector tourism provision. Economic,
3 Win Scutt
2009 social and environmental impact on rural
landscapes and communities

21 October
4 Field Trip to Dartmoor Win Scutt
2009

Study Review Week

The balance of conflicts between

conservation, recreation and rural land use
changes. The issues of sustainable tourism in
4 November
5 the rural and urban arena; Investigate and Win Scutt
2009
analyse different concepts of Heritage (rural,
industrial and maritime) and Countryside
Tourism

11 November
6 No lecture Win Scutt
2009

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 Examine the economic and political
relationships between the heritage
18 November
7 organisation and the local communities. Ann Gandon
2009
Heritage and Countryside Tourism
organisations;

Relationship between tourism providers and

26 November tourist expectations. Role of public agencies
8 Win Scutt
2009 (e.g. Local Authority Planning Departments,
Natural England, English Heritage)

Tourism and leisure environmental

3 December
9 relationships and its impacts in the rural and Win Scutt
2009
built environment;

Land Management Principles (design, zoning,

management plan preparation, protection of
vegetation, footpath maintenance). Explain
10 December
10 the concepts of 'multiple use', capacity' and Win Scutt
2009
compatibility' in relation to leisure use of the
rural environment. Visitor management and
interpretation

Micro tourism planning design policies and

models for the planning of Heritage and
17 December
11 Countryside Tourism destination areas. n/a
2009
Environmental consequences at a local level.
Principles of visitor management;

Christmas Vacation

Assess the success of tourism management

programmes in range of different
environments. Historic Monuments, Stately
Homes, Heritage Theme Parks, Heritage
towns (e.g.. York, Stratford, Chester),
12 7 January 2010 Win Scutt
Industrial Heritage (e.g. Bradford, Halifax),
Urban-rural fringe, farm diversification,
forestry, recreation on and around reservoirs,
Country Parks, Heritage Coasts, National
Parks.

14 January
13 Module Test Win Scutt
2010

21 January
14 Feedback from Test Win Scutt
2010

28 January
15 Feedback from Marked Assignments Win Scutt
2010

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7. Moodle
This module is fully supported
by Moodle. Check the site for
notices and learning material
frequently and daily if possible.
Make sure you have entered
your usual email address on
Moodle and check your emails
on a regular basis as any
messages from tutors or other
students will go there via
Moodle. You will find a range of
information including learning
materials, staff details, and the
FdSc Tourism Student
Handbook. Figure 4: Tourism Studies on Moodle

8. Assessment Schedule and Deadlines

Proportion of
Assessment component module marks Due Date
(%)
1. Module Test 20% 20 January 2010
4pm, 26 February
2. Report (2000 words) 80%
2010
TOTAL 100%
Assessment items are each marked out of 100 percent. Item marks are then weighted to
their percent of the module total, and the weightings summed to yield the module total.
All assignments should be submitted on or before the due date. Please check your
Student Handbook for regulations and the assessment framework.

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9. Report
Title: Discuss the dilemmas involved in the conservation and interpretation of the
landscapes surrounding Plymouth Sound.

This assignment relates to the following learning outcomes:

• explore dilemmas and make valuable judgements in maintaining a balance
between conservation and access;
• evaluate a variety of areas including interpretation and exploitation; rural tourism;
commercial pressures and the demand for funding
• demonstrate an awareness of the links between tourism development and
environment; tourism growth and its impact on the community;
• analyse the increase of supply and demand in urban tourism, industrial and
maritime heritage and the integration of developments in the planning system.
• assess the role of the tourist and describe the needs of different groups;

Write a 2000 word report on the topic outlined above (approximately six word processed
pages). Be sure to work within the word limit. Only the first 2000 words of the report will
be considered in the marking process. N. B. The reference list does not count towards
the word limit.

You are expected to read relevant academic literature and cite it properly in your
report and reference list. Aim at citing a minimum of five books, official tourism
reports and at least two academic journal articles to support your report.

A good answer will include the use of relevant tourism texts to inform your discussion of
a range of tourism related environmental impacts and explain the relationship between
tourists, the tourist industry and the destination. Provide examples of how management
strategies are used to limit negative environmental impacts and encourage positive
impacts. As you have a word limit of 2000 words your discussion needs to be both
accurate and concise.

The report is an individual assignment so you should not co-operate with anyone in
preparing it. Do not show anyone a draft or final copy of your work. Always attribute
sources properly using the Harvard System as instructed in this module. Unfair practice
will be dealt with severely. Further guidance appears in the FdSc Tourism Student
Handbook. If in doubt, ask your tutor.

An academic report is written in the third person so you should not refer to yourself or
the reader in a direct manner e.g. do not use the terms I, me, we, us or you.

A comprehensive list of references using the Harvard style of referencing is essential. A

report frequently contains subheadings, lists or bullet points, and may be written in a
numbered format (1.1.1, 1.1.2, 1.1.3, 1.2.1 etc.)

The following space allocations are provided as a guideline for this assignment:

Introduction 1 page
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Identify the dilemmas involved in the conservation and interpretation 4 pages
Conclusion 1 page

10. Assessment criteria for the report

The report you submit will be marked against the following criteria:
(a) Report layout and standard of presentation: The report must be typed or
word-processed in 12 point Arial font, contain no more than 2000 words*, be 1.5
spaced; have numbered pages; use a logical format; and be well presented and
carefully edited. Name the file as instructed above.
(* Note that the reference list does not count toward the word limit and should
appear single spaced with double spacing between references. Place all
references in one list in alphabetical order by author surname and do not use
bullet points.)
(b) Standard of English: Proper grammar, spelling and punctuation should be
employed. Work should be clearly written using continuous prose (do not make
lists or bullet points or use subheadings). Write from the third person or detached
perspective (avoid first and second person i.e. I, me, we, our, us, you) and
employ a varied and appropriate vocabulary (avoid slang and informal
expressions, repetition and contractions).
(c) Structure: Is it clear and logical? Does the report contain an introduction, body
and conclusion? Does the introduction set out the purpose of the report in a
concise manner? Does the conclusion contain a summary of the main arguments
together with key concluding statements? Does the report flow well? Is the line
of argument coherent and well balanced?
(d) Content/Discussion: The report should demonstrate an appropriate depth of
knowledge and understanding of relevant concepts, issues and trends; employ
relevant data; possess clarity and quality of expression and explanation; develop
a coherent line of argument, an ability to address the set topic; be accurate;
reflect critical awareness; contain citations of appropriate literature; compare and
contrast material effectively; employ a balanced use of evidence and relevant
supporting statements. The work should avoid rambling, vague and unsupported
statements.
(e) Sources: Is the report well researched? Is a wide range of relevant reference
materials used to support the report e.g. books, journals, reports? A minimum of
ten sources is suggested. Is material cited accurately and used to best effect?
Are page numbers provided for quotes, data and specific ideas? Is a complete
reference list provided on a separate page at the end of the report using the
Harvard style of referencing with accuracy?
11. Test
The test is designed to check the underpinning knowledge you have learned during the
first term.

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12. Recommended texts

The following books are recommended and will help support your learning during the
module.

Brown F (2000) Tourism reassessed: blight or blessing . Oxford: Butterworth

Heinemann

Butler, R., Hall, C.M. and Jenkins, J. eds. (1997) Tourism and recreation in rural areas.
Chichester: John Wiley and Sons Ltd.

Butler R & S Boyd (2000) Tourism & national parks: issues & implications. Chichester:
Wiley

Frechtling D C (2001) Forecasting tourism demand: methods & strategies. Oxford:

Butterworth Heinemann

Leask A & Yeoman I (2002) Heritage visitor attractions: An operations management

perspective. London: Cassell

Page, S.J. and Getz, D. eds. (1997) The business of rural tourism: international
perspectives. London: International Thomson Business Press.

Pearce, D. (1989) Tourist development, 2nd ed. Harlow: Addison Wesley Longman
Limited.

Roberts, L. and Hall, D. (2001) Rural tourism and recreation: principles to practice.
Wallingford: CABI Publishing.

Robinson M (Ed) (2000) Developments in urban & rural tourism. Tyne & Wear: Business
Education

Tribe, J., Font, X., Griffiths, N., Vickery, R. and Yale, K. (2000) Environmental
management for rural tourism and recreation. London: Cassell.

Yale P (2004) From tourist attractions to heritage tourism. 3rd edition. Huntingdon: Elm

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Journals:
Annals of Tourism Research
Journal of Sustainable Tourism
Journal of Travel and Tourism Marketing
Tourism Management

13. Links to useful websites for TOFD204

Cadw http://www.cadw.wales.gov.uk/

Dartmoor National Park Authority http://www.dartmoor-npa.gov.uk/

English Heritage www.english-heritage.org.uk

Historic Scotland http://www.historic-scotland.gov.uk/

Natural England http://www.naturalengland.org.uk/

Southwest Tourism http://www.swtourism.co.uk/

UK Government, Department for Culture, Media and Sport http://www.culture.gov.uk

Visit Britain http://www.visitbritain.com