Académique Documents
Professionnel Documents
Culture Documents
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COMPANY PROFILE
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OPERATING PERFORMANCE
Ufone’s operational performance has been very encouraging. Despite the stiff
competition in Pakistan telecom market which has led to reduction of prices to bare
minimum level, due to its aggressive policies and exercising strict control over expenses
the Company managed to improve its revenue and after-tax profit by 87% and 54%
respectively, as compared to last year.
FUTURE PLANS
Keeping in view the growth potential of the cellular industry there is no option but to be
aggressive in order to remain a potent force in the cellular industry. In order to extend
cellular network to new cities, towns and highways and enhance its current installed
capacities in existing cities, Ufone has finalized a huge network expansion contract
amounting to about USD 550 million, which will enhance the subscribers’ capacity by 10
million. This is the largest ever expansion project of Ufone.
MILESTONES
Ufone is the only GSM Operator with 2.5G GPRS service, which is the ‘next generation’
technology and offers:
High Speed Data Services through Your Ufone.
WAP Data Services.
Multi-Media Messaging Service (MMS).
First Class Customized Data & Voice Solutions for our clients including Mobile
Office.
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Offer Real VPN System for corporate clientele.
OUR FIRSTS
Ufone takes pride in setting standards through market initiatives and is the first cellular
company in Pakistan to:
Offer real value for money packages
Introduce 6 months free incoming
Offer 32k Power SIM
Start GPRS / MMS / WAP Data services
Offer Real VPN System for corporate clientele
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ORGANIZATIONAL STRUCTURE
Ufone Management:
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HIERARCHY OF SALES & DISTRIBUTION DEPARTMENT
Younis Iqbal Sheikh
(Vice President)
Aamir Mumtaz
(Sr. Manager)
Khwaja Zulqarnain
(National Manager
Franchise Operation
Omemma Butt
(Promo Manager)
Noman Zafar
(Assistant Manager)
Franchise
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PRODUCTS AND SERVICES
PREPAY.
POSTPAY.
PREPAY:
Ufone welcomes everyone to its prepay community where everyone can be their self, live
life to the fullest and talk up a storm with the most amazing calling and SMS rates.
At Ufone, they know people have a constant need to stay in touch with friends and
family which is why Prepay scratch cards are available in three denominations to suit the
budget; so a person can charge phone without making it hard on the pocket.
To say nothing of the entire mind boggling value added services it offers; they say
a picture is worth a thousand words wouldn’t a person rather send an MMS when you
have so much to say? There’s Voice mail for when you are unable to attend your calls, of
course one needs to keep in touch with friends all the time and calling isn’t always
convenient, that’s where SMS’s come in; so you can put your thumbs to good use.
What’s more you can download all sorts of cool picture messages, wallpapers, ring tones,
logos and what not from the Ufone website onto your cell phone.
Ufone Prepay is everyone’s brand, hip and always with us, vibrant, innovative and
unique, with an identity that’s entirely its own.
A) Recharge Options:
Recharge your Prepay anywhere, any time you want with ease & convenience. Ufone
Prepay offers you just that. Now recharge your account with our Scratch Cards,
Electronic Vouchers, ATM or SMS.
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Scratch Cards
Now recharging your Prepay account is easier and simpler then before with the most
pocket friendly & affordable scratch card denominations.
U-TOP UP:
Ufone has launched a recent offer for its pre-paid customers. It is just like easy-
load like its others competitors. You can load from as low as Rs. 10 to own wards,
whatever amount you want.
B) SMS Bundle Offer:
Prepay offers unbeatable SMS Offer.
Ufone introduces an unbeatable SMS bundle offer which provides lowest SMS rates to
any network in Pakistan.
C) U-Circle:
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Prepay provides an easy way to call Friends & Family
Ufone makes it easy for all prepay users to call friends & family with U Circle. Now one
can talk more for less with the most economical rates to call Ufone Circle.
U-Circle (FNF)
D) International Calling:
Now make international calls with your Prepay at lowest ever call rates
Ufone prepay offers the most affordable international call rates, letting users stay
connected with their loved ones even when they are out of the country.
With a wide range of products and features, Ufone Prepay connection is a complete
communication solution that offers:
SMS.
GPRS.
MMS.
Call Features.
International Roaming
Variety of amazing Mobile Products.
POSTPAY:
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Endless possibilities of Ufone Postpay, a connection that connects with determination to
conquer all odds.
Ufone Postpay is a brand that keeps up with customers, understanding their drive
for victory in the business arena and sense of belonging in the personal life. On the road
to success, Ufone Postpay is a brand for those who expect more from life, from
themselves and from their phones.
A) Tariff
Ufone Postpay calling tariff
Ufone Postpay provides users with matchless call plans to suit their lifestyle and
connectivity drive. Ufone Postpay for business or leisure & stay connected all the time.
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Now distances have no meaning. Ufone Postpay believes distances matter little where
emotions and relationships are concerned.
When one needs to get in touch with a loved one or a business contact no matter where
they are, users can count on Ufone Postpay to get them through, and at competitive rates.
C) Payment Choices
Postpay open up a world of Value Added Services, Users also have so many
payment options to choose. Easy and convenient bill payment choices with various
modes for timely payments; Select the mode of payment and payment location as per
your convenience.
Payment Modes
Cash or Credit Card
Pay Via SMS
Direct Debit
Using MCB ATM
Mobile Products
It’s all about U!
Experience complete convenience with,
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North
South
Central-1
Central-2
Corporate Services
Ufone provide users with high-end corporate solutions for their convenience. Whether
one’s on a business trip or in a meeting, in the country or abroad, business needs are
satisfied by Ufone corporate solutions. It offers the following features and more.
VPN – Personal Network
GPRS
MMS
International Roaming
Mobile Office
Call Management
Private Numbering Plan
Customized Solutions
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MARKET ANALYSIS
Taking a glimpse of the market, we will come to know that currently there are five
major big players in the telecom sector namely as:
• Ufone.
• Mobilink.
• Telenor.
• Warid.
• Zong
Two other companies like Paktel, Instaphone, once used to be in the competition but
today they are almost vanished. There has been a fierce competition among the above
mentioned 5 companies for the better half of the cake. The competition among these
operators has resulted in:
• Decrease in the tariffs/prices, both for the equipment and service.
• Offer of many value added services to customers according to their requirement.
• Increase in the coverage provided by these operators to target new customers and
provide more value to existing customer.
• More refined customer segmentation and service offers to attract greater number
of customers.
MARKET SEGMENTATION
GEOGRAPHIC SEGMENTATION
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Geographically it is very important for Ufone to provide a good level of coverage
right from the start. The reason for this is that other mobile operators, who have a head
start of many years over Ufone, are fast expanding their networks where they are able to
provide a country wide coverage to their customers since coverage is very important
element for the success in the business, Ufone is also providing a substantial coverage
right from the start.
32% of the population in Pakistan lives in the urban areas while rest lives in rural
areas. Ufone is not only providing service to its urban customers but also to its rural
customers as well. Solid evidence is covering over 750 key destinations. Like other
competitors, Ufone is expanding its network rapidly.
As discussed in the coverage section, Ufone has divided its coverage in the four heads
namely as:
• North.
• South.
• Central 1.
• Central 2.
SALES STRATEGY:
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Ufone is utilizing following distribution channels for its services. The key-
differentiating factor is developing better distribution channels to Ufone market like
Customer Service Centers, which have a logo “U first”. Distribution channels are:
• Branch Office.
• Sales force.
• Countrywide Franchises.
• Through Open Market.
• Subscription through Website.
ADVERTISING:
• To create awareness and interest about Ufone services offer in the market place.
• Build up corporate and brand image as a top quality, solution provider at
competitive prices.
• To build brand preferences.
MEDIA VEHICLES:
Outdoor Advertising:
• Billboards.
• Point of sales Displays.
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effective utilization of these tools depends upon finding ways to differentiating from
others.
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COMPETITOR ANALYSIS
DIRECT COMPETITION:
Direct competition to Ufone service is with thee licensed mobile world in today’s
market. These are:
Mobilink.
Warid telecom.
Telenor.
Zong
INDIRECT COMPETITION:
COMPETITIVE STRATEGY:
To cope up with the growing competition, Ufone has always been a head of its
competitors. In today’s world, the only way to success is to gain a competitive edge.
Ufone has always taken keen interest in serving better to its users. UN matchless call and
SMS rates have given an edge to Ufone against its competitors. We can consider Warid
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telecom as the major competitor today, because of its rates. But Ufone outclass Warid
with better quality and coverage.
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SWOT ANALYSIS
Strengths of Ufone:
1st Pakistani Cellular service provider.
State of the art equipment.
User friendly tariffs.
Online billing option
Launching new affordable post paid packages.
Weaknesses of Ufone:
Owned by Govt. sector.
Less coverage in the rural areas.
Highly formalized structure.
Bureaucracy may cause hurdles in development.
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JOB AS INTERNEE
At Ufone, I have worked at Ufone office, located in Blue Area Razia Shareed Plaza
Islamabad. I have worked in Sales and Distribution department over there. Basically
sales and distribution department at Ufone, it deals with the following functions as:
• Franchise Operations
Ufone has its 364 franchises. It covers all the activities related with the franchise
operations. For this purpose the FMS (Franchise Management System) software is
used, it covers activities like stock lifting, payments.
• Retail Operations
It covers all the retail activities. For this purpose the CARES (Customer Activity
Recording System) software is used, it covers activities like PPC and UTOP UP
etc.
• Merchandizing
S & D perform there function of merchandizing. Merchandizing is how to display
your product
• Analysis
In analysis it covers the all of the comparison of the targets, sales etc.
Sales and Distribution Department performing the following some tasks as:
• Targeting
S & D gives the target to the franchise and sales team for the sales of the stock. It
is usually on the monthly basis.
• Feed Back
After targeting they determine the feed back of those targets.
• Promos
Also involves introducing the different promotions activity.
• Retention
Also involves in, try to retain ufone customers.
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MY FIRST DAY AT UFONE
On the first day of my internship, I was first of all introduced to the department.
My Supervisor, Mr. Raja Haroon Akhtar (S & D Incharge) and Mr. Mian Bilal
Mehmood (S & D Executive) gave me an orientation of the whole Sales and
Distribution department.
ROUTINE
I used to go there at 9’o clock with my elder brother Mr. Mumtaz Bashir
(Assistant Manager) admin.
In the early days of my internship my work was to observe the environment of the
department, get the photo copies and provides the help to my supervisors in there
work. First job which is assigned by the my supervisor to make the filing of the
franchise agreements and providing help in clearance of the cross territory violation
Sims.
The maximum time I spent on marinating the data of the Audit Report of Market
Visit .This data is first time ever maintained in that department and fortunately it was
me who was given the responsibility to maintain it.
I also maintain the other kind of data like allocation of demo line no to the
franchise and adjustment of furniture requirements sheet(furniture which provided by
the S & D to the franchises).and adjusted retailers ID sheets which is comes under the
franchise boundaries..
To be appointed as an internee in organization like Ufone was a great honor for
me. To work with Sr Managers and Executives like Mr. Aamir Mumtaz (Sr.
Manager), Mr. Hammid Moeen Niazi(Policy and Planning)Mr. Khwaja
Zulqarnain(National Manager Franchise Operation) and my supervisors.
This experience will help me a great deal in my future to overcome Marketing and
Management challenges which is the task of marketing manager.
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HOW THE INTERNSHIP WAS RELATED TO THE MBA STUDIES?
I observed the different aspects of my MBA’S courses at Ufone During the whole period
of internship, I observed many concepts in the Ufone, but main difference I noted is that
the concepts and theories are not hundred percent applicable in some situations you draw,
extract and then use the results to solve or deal with that problems.
I conclude from my internship that internship is the best way of getting an early exposure
of the market environment.
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RECOMMENDATIONS
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CONCLUSION
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