CE_Topic I: Organizing and Presenting Data (Chapter 1) Book Chapter 1: Sections: Introduction and Data Collection 1.1, 1.

3 and 1.4

1. Claudia Taylor, Director of Global Industrial Sales in Melbourne, is concerned by a deteriorating sales trend. Specifically, the number of customers is stable at 1500 but they are purchasing less each year. She orders her staff to search for causes of the downward trend by surveying all 1500 industrial customers. One question on the survey asked the customers to rate Merchandise is delivered on time on a scale of 1 to 5, with 1 meaning never and 5 meaning always. The average response of the 1500 customers to this question is a ________________. A. parameter B. population C. sample D. statistic

2. Penny Bauer, Chief Financial Officer of Harrison Haulage, suspects irregularities in the payroll system and orders an inspection of every tenth payroll voucher issued since 1 January 2005. Penny is ordering a __________________. A. C. census of the payroll records sample of the payroll records B. parameter from the payroll records D. sorting of the payroll records

3. Which of the following operations is meaningful for processing nominal data? A. addition B. multiplication C. ranking D. counting

4. A consumer has been asked to rank five cars based upon their desirability. This level of measurement is ___________________. A. nominal B. ratio C. ordinal D. interval

5. A market research analyst has asked consumers to rate the appearance of a new package on a scale of 1 to 5. A 1 means that the appearance is awful while a 5 means that it is excellent. The level of this data is usually considered ___________. A. nominal B. ordinal C. interval D. ratio

6. IQ Test scores are an example of what type of measurement scale? A. nominal B. ordinal C. interval D. ratio

7. Using data from a group to generalize to a larger group involves the use of __________. A. C. descriptive statistics B. inferential statistics population derivation D. sample persuasion

8. Penny Bauer, Chief Financial Officer of Harrison Haulage, suspects irregularities in the payroll system, and orders an inspection of each and every payroll voucher issued since 1 January 2005. Five per cent of the payroll vouchers contained material errors. This is an example of ________________. A. C. nonparametric statistics descriptive statistics B. nominal data D. inferential statistics

9. A market researcher is interested in determining the average income for families in Hamilton, New Zealand. To accomplish this, she takes a random sample of 400 families and uses the data gathered to estimate the average income for families in the city. This process is an example of _____________. A. C. descriptive statistics intermediate statistics B. inferential statistics D. a census

10. A student achieves an 82 on the first test in a statistics course. From this, she assumes that her average at the end of the semester (after other tests) will be about 82. This is an example of ___________________. A. C. descriptive statistics nonparametric statistics B. inferential statistics D. wishful thinking

Questions from the book:

1.4 (page 10) For each of the following variables, determine whether the variable is categorical or numerical. If the variable is numerical, determine whether the variable is discrete or continuous. In addition, determine the level of measurement. a) Number of mobile phones per household b) Length (in minutes) of the longest mobile call made per month c) Whether all mobile phones in the household use the same telecommunication provider. d) Whether there is a land line telephone in the household

1.6 (page 10) For each of the following variables, determine whether the variable is categorical or numerical. If the variable is numerical, determine whether the variable is discrete or continuous. In addition, determine the level of measurement. a) Name of Internet provider b) Amount of time spent surfing the Internet per week c) Number of emails received in a week d) Number of online purchases made in a month

1.7 (page 10) Suppose the following information is collected from Andrew and Fiona Chen on their application for a home mortgage loan at Metro Home Loans: a) Monthly expenses: $2,056 b) Number of dependents being supported by applicants: 2 c) Annual family salary income: $105,000 d) Marital status: Married Classify each of the responses by type of data an level of measurements.