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RESEARCH STUDY

CONSUMER BEHAVIOUR - RURAL

Product Specification :

FMCG
Soap(s) / Detergent(s)
Toothpaste / Toothpowder

Questions based on FMCG Products :

Q 1) Which soap you prefer to use in bathroom ?


____________________________________________________

Q 2) Which soap / detergent you prefer to use for washing of clothes ?


____________________________________________________

Q 3) Which toothpaste / toothpowder you normally use ?


____________________________________________________

Q 4) Where do you purchase these soap(s) or toothpaste / toothpowder ?


Local Retailer(s) Retailer(s) outside town

Q 5) What do you see in a product before purchasing ?


Price Quality
Packaging Others ________________

Q 6) How do you feel about a product if it is priced low ?


Comment. ________________________________________________
Q 7) What do you prefer at the time of purchase ?
Requirement(s) Social Prestige
Both

If Both, narrate the ratio.


_____________________________________________________________

Q 8) Your buying behaviour is influenced by ?


Family Members Relatives
Neighbours Friends Retailer

Q 9) Does your family income play any role in your purchasing power ?
YES NO

If YES, Comment.
_____________________________________________________________
_____________________________________________________________

Q 10) What is your family annual income approximately ?


Rs. ___________________

Q 11) Do you find your preferred products at the retail counter ?


YES NO

If Not, then mention the other purchase centre.


_________________________________________________________

Q 12) How many times you visit a specific retail counter ?


In a day ________________times
In a week ________________times
In a month ________________times

Q 13) Do you advised by the retailer about any product for the use of a
specific brand ?
YES NO
Q 14) How frequently you purchase the preferred product ?
Based on Need(s) and Requirement(s)
Weekly
Fortnightly
Monthly
Stock for future

Q 15) From where you get the information about your preferred product ?
Relatives Neighbours Friends
Retailer(s) Media

If Media, mention the source.


_________________________________________________________

Q 16) Are you satisfied with the information provided by different concerns
mentioned above ?
YES NO

Q 17) Are you satisfied with the information provided by retailers ?


YES NO

Q 18) Do you think that you need information and awareness about any
product of your use ?
YES NO

Q 19) Are you updated with the information of the product you are using ?
YES NO

Q 20) Would you like to switch over to a new product, if it will provide extra
benefits ?
YES NO
RESEARCH STUDY
CONSUMER BEHAVIOUR – RURAL (Retailers)

Product Specification :

FMCG
Soap(s) / Detergent(s)
Toothpaste / Toothpowder

Questions based on FMCG Products :

Q 1) Do you sell soap(s) / detergent(s) and toothpaste /toothpowder ?


YES NO

Q 2) Which brand(s) you offer in the above category ?


__________________________ ___________________________
__________________________ ___________________________

Q 3) Which other brand(s) consumer generally demand ?


__________________________ ___________________________
__________________________ ___________________________

Q 4) Consumers (Rural) are very sticked to their product or you can easily
convince them for any other product ?
___________________________________________________________

If convinced, How you do it and why ?


_____________________________________________________________
_____________________________________________________________
Q 5) The information regarding the product given by you is satisfactory for
the consumer or not ?
YES NO

Q 6) Which type of consumer visits you often ?


Lower Class Middle class Upper Class

Q 7) Which age group of consumer visits you often and who (male/female)?
__________________________ ___________________________
__________________________ ___________________________
__________________________________________________________

Q 8) Are they (rural people) bargain for the product ?


YES NO

Q 9) Are the rural people enquire a lot before purchasing any product ?
YES NO

Q 10) Are they using the same product / brand again and again.?
YES NO

Q 11)How do you promote the new product in market ?


_____________________________________________________________
_____________________________________________________________

Q 12)What do you think as the decision maker in a rural household regarding


purchase of any product ?
_____________________________________________________________