Food To Go - Food & Drink Trends 2010 and Beyond - RTS Presentation For FDIN

Food & Drink Trends 2010 and Beyond
Food-to-go
is Here to Stay
22 October 2009
jamie.rice@rts-resource.com
Programme
The importance of trends
The food-to-go market
Key players
Market drivers
Trends within trends
Conclusions
www.rts-resource.com
The importance
of trends
Markets versus Trends
Confectionery 4.0% Ethical 16.2%
Dairy 4.4% Wellness 13.6%
Baked goods 4.6% Food-to-go 7.1%
Fruit & veg 5.0% Convenience 6.1%
The market for
food to go
1970’s
used to mean a bag of crisps!
2010?
plenty of choice!!
The food we want...
...when we want it!
Definition
“Food purchased to be eaten out of home”
• Filled breads including those purchased in sandwich bars

• Bagged snacks
• Bakery breads, cereal bars, snack cakes and biscuit packs
• Countlines
• Meat & pastry snack meats, individual pies and pasties
• Dairy cheese snacks, yogurt and pot snacks
• Fruits & salads ready-to-eat fruit packs, salads
• Snack pots & soups
Food-to-go
£11.5 billion
Larger than the UK dairy market
7.1% growth rate
Highly profitable
Food-to-go
Filled Breads
£4.4 billion
Bagged Snacks
Bakery
£2.6 billion £1.7 billion
Meat & pastry

Countlines
£1.0 billion
£1.0 billion
Snack pots Fruits &

Dairy
& soups salads
£0.2bn
£0.3bn £0.2bn
Source: RTS Resource database & analysis. Provisional data for 2009
Food-to-go worth £11.5bn
UK: The market for food-to-go, 2009
Volume Value
000 tonnes £m
Filled breads 720 £4,404

Bagged snacks 372 £2,581
Bakery 282 £1,736
Meat & pastry 148 £985
Countlines 140 £1,008
Fruits & salads 56 £237
Dairy 30 £238
Snack pots & soups 28 £311
Food to go 1,776 £11,500
Source: RTS Resource database & analysis. Provisional data for 2009
Growth
Fruits & salad 13.9%
Bakery 10.9%
Meat & pastry 8.6%
Dairy 7.8%
Filled breads 6.6%
Bagged snacks 5.8%
Countlines 4.7%
Pots & soups 4.6%
FoodFood
to togo
go
7.1%
Key players
Fruit & Salad
Key Manufacturers
• Own-label dominates
• Key Brands:
Del Monte
Whitworths
Fruit Bowl
Preda
Sun Maid
Fruit & Salad
New Products
• Whitworths nibl
• Florette Fresh Fruit Medley
• Ella’s kitchen Pack ‘O’ Snacks
• Graze Box
• Natural Balance Foods Infused Raisins
Filled breads
• Dominated by own label
• Brands include:
Ginsters
Foo go (Greencore)
Cranks
Sutherland
Deli (Greencore)
• Retail chains include

Starbucks Coffee
Republic Costa
Nero
Eat
Subway
Soho Coffee Co
Pret a Manger
Filled & snack breads
New products
• Jam Sandwich
• Prawn Cocktail with watercress salad
• Fish Duo - Tuna & cucumber / Free range egg and salmon
• Chicken Duo - Chicken & roasted red pepper / Curried chicken
• Veg Duo - Free range egg & tomato / Cheese & pickle
• Breakfast club on toasted oatmeal
• Limited edition
• Spicy king prawn with mango on kolonji seed bread
• Roast chicken with lemon & tarragon mayo
Countlines
New products
• Cadbury Wispa Gold
• Montesumas
Orange & Geranium
Chilli & Lime
• Marks & Spencer
Dark Chocolate with Chilli
Milk Chocolate with Cardamom
Bagged Snacks
Key Manufacturers
• Pepsico Walkers, Quavers, French Fries, Doritos
• United Biscuits Hula Hoops, KP, Phileas Fogg
• Procter & Gamble Pringles

• Kettle
Bagged Snacks
New Products
• Kettle Chips Red Onion Chutney
• Walkers Max Cheeseburger

• Tyrrells
Welsh Rarebit
Beef Wellington
Pork & Apple
Cereal Bars & Breakfast Snacks
Key brands
• Kellogg’s Nutri-Grain, Squares, Special K
• Pepsico Harvest, Chewee, Quaker Oats
• Cadbury Brunch Bar
• Dorset Cereals
Cereal Bars & Breakfast Snacks
New products
• Eat Natural 3 new varieties:
Dark 70% Chocolate with Brazils and Apricots

Brazils, Sultanas, Almonds and Hazelnuts
Cherries, Almonds and a Yoghurt Coating
• Jordans Limited Edition
Morello Cherry & Cocoa Frusli Bars
• Cadbury Brunch Munch
Oats & Apricot

Oats & Honey
Biscuits, cake bars & similar
Key Manufacturers
• United Biscuits McVitie’s, Penguin, Go ahead
• Nestlé Kit Kat, Blue Riband, Breakaway
• Burtons Cadbury, Maryland, Jammie Dodgers
• Premier Foods Cadbury, Mr Kipling
Biscuits, cake bars & similar
New products
• Mr Kipling Cake Bites
• Mr Kipling Fiendish Fancies
• Jaffa Cakes Lemon & Slime
• Cadbury Trick or Treat Mini Rolls
Meat Snacks & Pastries
• Major brands include:
Ginsters
Pork Farms/Northern Foods
Dickinson & Morris
Kerry Foods
Duchy Originals
• Retail Chains include

Greggs
West Cornwall Pasty company
Meat Snacks & Pastries
New products
• Special edition pasties

New Flavours:
Steak and Ale
Chicken and Bacon
• New Cornish Pasty inspired by

popular british dishes:
Bangers & Mash
Bacon & Brie
Roast Chicken Dinner
Chicken Tikka
Yogurts, Desserts
& Cheese Snacks
• Galaxy Probiotic
• Muller Fruit Corner

Limited Edition - Raspberry & White Chocolate
• Dr Oetker
Limited Edition - Coconut Yogurt
Pot Snacks & Cup Soups
• Heinz Taste of Home

Limited Edition - Steak & Guinness Casserole
• Princes Hot Pots
• Ainsley Harriott World Kitchen Soups

Moroccan Fusion with Couscous
Southern Cajun Gumbo
East Indian Mulligatawny
Market drivers
Food-to-go drivers
Product type cereal bars, meat sticks, nuts
Attractiveness & suitability taste, satiety, speed
Occasion breakfast, desk lunch, in the car, lunchbox
Consumer type on business, children, family, busy parent
Trend within the trend
The next generation of
products
• In addition to all the product types covered here,

there is no reason why other products, either
completely new or variants of
existing products, cannot be developed to meet
the needs of this market.
Attractiveness & suitability
Suitable products are usually hand-held but based largely on traditional products
and flavours. Attractiveness and suitability factors can include:
• Availability/delivery • Taste & flavour
• Speed of consumption • Lack of crumbs or mess
• Portability • Trendy especially for school lunchboxes
• Light or satisfying • Healthy/organic
• Indulgent/treat • Shelf-life long for storage

or fresh if purchased for immediate consumption
Occasions
• Breakfast • Informal business

meetings
• Lunchboxes
• Mid-morning snacks
• al fresco
• Travel (business and leisure) and

• Afternoon snack
driving (dashboard dining)
• Busy “grab and go”
• Lunch taken in the
park or at the desk • Meal substitute
• Picnic • Evening snack/supper
Consumer types
Nearly all consumers are targets at sometime:
• Late risers • Business travellers
• Busy mothers • Holiday-makers
• School children
especially with reducing take-up of school lunches
• Working lunchers
• Office workers • Hectic social life

where there is no staff catering
• Attack of “the nibbles”
• Outdoor workers
• Boredom
• Busy home workers
• Anyone having a busy day
Food to go is a large and
dynamic market
• The subject of today’s seminar is TRENDS
• We have established that FOOD-TO-GO is a large

and exciting growth TREND with much potential.
• So, there are also trends for the future that we think
food-to-go also need to adopt in order to be even
more successful and keep pace with future demand
and expectations .......
• The following relevant trends can be combined
successfully with FOOD-TO-GO products:
• nostalgia
• artisan/small company image
• health & wellness
• use of spices
• new flavour materials & sources

Source: RTS Trend Watch
Trend Watch
• Free copy available to

delegates.
Conclusions
The market has changed
dramatically
• Confectionery bars and bagged snacks were the

original FOODS-TO-GO
• Today, there is a number of other segments

developing as consumers increasingly look to
satisfy nutritional needs out-of-home.
• Consumers are increasingly looking for foods which

require the minimum effort to eat and/or prepare
Food-to-go is a dynamic,
growth market
• The FOOD-TO-GO market is large and dynamic -
although there are some poorer performing sectors
within it.
• The future looks promising too, against a

background of constraint/restricted growth.
• In order to maintain high levels of growth some

products need to be weeded out and replaced with
those that combine latest trends.
Download full presentation
& free copy of Trend Watch
• Updated version download from our
website
• Visit www.rts-resource.com
and click on news
• Claim your free copy of Trend Watch
• Fill out form on your table or

email Kate kate@rts-resource.com
RTS Resource
The Creative Industries Centre
Wolverhampton Science Park
Glaisher Drive
Wolverhampton
WV10 9TG
United Kingdom
Tel : +44 (0)1902 422282

E-mail : mail@rts-resource.com
Web : www.rts-resource.com

Food To Go - Food & Drink Trends 2010 and Beyond - RTS Presentation For FDIN

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Food & Drink Trends 2010 and Beyond

Confectionery 4.0% Ethical 16.2%

Dairy 4.4% Wellness 13.6%

Baked goods 4.6% Food-to-go 7.1%

Fruit & veg 5.0% Convenience 6.1%

• Filled breads including those purchased in sandwich bars

Meat & pastry

Snack pots Fruits &

Filled breads 720 £4,404

• Retail chains include

• Cadbury Wispa Gold

• Pepsico Walkers, Quavers, French Fries, Doritos

• United Biscuits Hula Hoops, KP, Phileas Fogg

• Procter & Gamble Pringles

• Kettle Chips Red Onion Chutney

• Walkers Max Cheeseburger

• Kellogg’s Nutri-Grain, Squares, Special K

• Pepsico Harvest, Chewee, Quaker Oats

• Cadbury Brunch Bar

Dark 70% Chocolate with Brazils and Apricots

• Jordans Limited Edition

Morello Cherry & Cocoa Frusli Bars

• Cadbury Brunch Munch

Oats & Apricot

• United Biscuits McVitie’s, Penguin, Go ahead

• Nestlé Kit Kat, Blue Riband, Breakaway

• Burtons Cadbury, Maryland, Jammie Dodgers

• Premier Foods Cadbury, Mr Kipling

• Mr Kipling Fiendish Fancies

• Jaﬀa Cakes Lemon & Slime

• Cadbury Trick or Treat Mini Rolls

• Retail Chains include

• Special edition pasties

• New Cornish Pasty inspired by

• Muller Fruit Corner

• Heinz Taste of Home

• Princes Hot Pots

• Ainsley Harriott World Kitchen Soups

Attractiveness & suitability taste, satiety, speed

Occasion breakfast, desk lunch, in the car, lunchbox

Consumer type on business, children, family, busy parent

Trend within the trend

• In addition to all the product types covered here,

• Availability/delivery • Taste & flavour

• Speed of consumption • Lack of crumbs or mess

• Portability • Trendy especially for school lunchboxes

• Light or satisfying • Healthy/organic

• Indulgent/treat • Shelf-life long for storage

• Breakfast • Informal business

• Travel (business and leisure) and

• Picnic • Evening snack/supper

• Late risers • Business travellers

• Busy mothers • Holiday-makers

• Oﬃce workers • Hectic social life

• We have established that FOOD-TO-GO is a large

• artisan/small company image

• health & wellness

• new flavour materials & sources

• Free copy available to

• Confectionery bars and bagged snacks were the

• Today, there is a number of other segments

• Consumers are increasingly looking for foods which

• The future looks promising too, against a