NORTHERN RIVERS

Autumn 2014 $6.95 inc GST

MAGAZINE

Creating Opportunities & Inspiring Futures

NORTEC Supporting Business and Community

Communications
Plan Change Pitfalls

Green Biz
How Solar Can Benefit Your Business

Win an iPad mini

See p20 for details

Banking & Finance

How Secure is Your Business?

Get there quicker.

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4:03 PM

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NORTHERN RIVERS

MAGAZINE

Publisher
Ashley Burke-Smith

Editor's Note W

Editor
Moyra Burke-Smith

elcome to your Autumn Issue of NRBM. Well its been a dry Summer and wed like to thank all the SES and other volunteers who have helped hundreds of people keep safe during the res we experienced throughout the region. The sunny weather did mean tourists came out in force which is good for the region and our local economy, but I think were all enjoying the cool down into Autumn. In this issue our cover feature is on Nortec who are known throughout the region for providing excellent recruitment and training services. What you may not know is that they have a major support services unit to help grow and develop new businesses in the region from perfumer to eco tours. They also have a youth program which both helps with training and employment opportunities and also at a community level keeping local youngsters in touch with their communities. See pages 18-19 to nd out more. This issue we introduce some new columnists for you, we welcome David Copperthwaite from Nickel Energy who loved his job so much he bought the company. David is an expert on helping businesses make the most of green energy opportunities. We also welcome Adam Bradeld from TNR who joins us as our accounting specialist looking into ways to help businesses avoid the pitfalls of accounts procedures. Id also like to announce the imminent launch of our new Northern Rivers Business News service, NRBN. Were very excited about NRBN, our new regional business newsfeed which will keep you up to date with issues that affect your region direct to your inbox. Subscribe now and go into the draw to win a fantastic iPad Mini. In Business Matters this issue we have a host of information to help your business from Business Efciency and Finance to Employment and Marketing. Until next time have a prosperous Autumn.

Design
www.aguawebs.com info@aguawebs.com 02 6676 2980

Contacts
Editorial Contributions: editor@nrbm.com.au Advertising Enquiries/Media Kit: sales@nrbm.com.au Subscriptions & General Enquiries: admin@nrbm.com.au

NRBM
T: 02 6685 4516 F: 02 6685 4518 W: www.nrbm.com.au

Moyra Burke-Smith Editor NRBM NRBM is and always has been proud to only use local suppliers.

P: PO Box 130, Suffolk Park, NSW, 2481

The Small Print :

Notice: While every effort has been made to ensure the accuracy of the information in this publication
Brad Lane, Crystaltec, has been in the IT industry for over 10 years. The team at Crystaltec provide a range of IT services tailored to suit the needs of business of the Northern Rivers. They are the leading provider in the area Windows Servers as well as Network and Systems Management. Mark Napper, Thexton Armstrong Napper, has 30 years of business experience both managing and owning several successful businesses. He specialises in helping business owners achieve their goals . Clayton Oates, QA Business, our Channel 7 business efficiency guru cuts through the red tape and helps you streamline your business to make things happen. Adam Bradfield, CA is a Partner at Thomas Noble & Russell in the Audit & Assurance division. TNR has 10 Partners and approximately 80 staff who are able to assist you with a large range of accounting, auditing and business advisory services.

Special Contributors
David Copperthwaite, Nickel Energy, having been Nickels General Manager for years, David purchased the business in 2012. His experience spans various industries from running a Spanish scuba-diving company to a London security firm. David says working in the solar industry is the best job hes ever had. His aim? For Nickel Energy to be a regional leader in renewable energy based on honesty, openness and value for clients. Meg Nichols, General Manager EnviTE Inc, providing advice on the Northern Rivers employment market, recruitment, industry trends and best practice. Scott Hales, Barefoot Telecom, has been in the telecommunications industry for 14 years, he is passionate about providing exceptional customer service and building long standing relationships with his clientele. Leo Senese, Morgans, with 17 years of experience in the financial markets with Westpac, Goldman Sachs JB and RBS Morgans he is a specialist in income investments. His primary focus is to generate tax effective enhanced income solutions.

the publisher accepts no responsibility or liability for any errors, omissions or resultant consequences, including any loss or damage arising from the reliance on information in this publication. The views expressed in Northern Rivers Business Magazine are not necessarily endorsed by the editor or publisher. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form, or by any means electronic, mechanical, photocopying, recording, internet or otherwise, without the prior written permission of the publisher.

The paper used to produce this magazine is manufactured by an ISO 14001 environmentally rated mill.

www.nrbm.com.au

Autumn 2014

NORTHERN RIVERS

MAGAZINE

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Contents
8 14

25

29

18-21

Business Matters
Employment & Training
Find out more about traineeships and apprenticeships and how they can help your organisation thrive.

Cover Feature
8-13 Creating Opportunities and Inspiring Futures 18-21
Whether youre an established business or someone with a great business idea local company NORTEC has a fantastic range of business support services for you. Find out the full story of this business and how their team are helping both our community and our regional economy.

Communications
How to avoid expensive changes when you move plans.

14 22-25

Banking & Finance

Is your business caught in the cash trap? Find out about one of the fastest growing sectors of the Australian share market, ETFs and tips to keep your business nance secure.

Regulars
News 6-7
Keeping you up to date with news from the region, including The Round Up news from the regions chambers.

Green Biz
How your business can benet from solar even if you rent your premises.

28-29

Business Matters 20

8-17 & 22-33

Win an iPad Mini

Covering the issues that matter to your business: Biz Tips, Banking & Finance, IT, Green Biz, Communications, Business Efciency, Marketing and Canberra Comments.

Subscribe to our new NRBN service giving you the latest regional business newsfeed direct to your inbox. Subscribe now and go into the draw to win an iPad Mini so you can keep up to date while youre on the move. See page 20 for full details.

Pollies Points

34

Find out the key issues that your local pollie is ghting for you.

www.nrbm.com.au

Autumn 2014

NEWS & EVENTS

Ballina Takes Flight
Jetstar have announced an increase in ights from Ballina Byron Gateway Airport to Melbourne. From 1 June there will be 5 return ights a week. As a special tourism boost there will be daily ights in July to encourage more Victorians to visit Northern Rivers during their

Council Amalgamations Inevitable

The report into local government in NSW, has agged that it supports amalgamations of local councils, even though the state government has ruled out forcing the issue. The Independent Local Government Review Panels nal report identies Byron, Richmond Valley, Clarence Valley and Kyogle shire councils as future amalgamation targets, with critics saying a Kyogle merger could happen as early as next year. Local Government NSW (LGNSW) President Cr Keith Rhoades said he was particularly concerned about the reports calls for wholesale amalgamations of councils across the state. Obviously, local governments main concern is council amalgamations. While the report does not support forcibly amalgamating councils, it does provide a very detailed merger blueprint for a future state government without the current no forced amalgamations policy, he said The other key issue we believe our member councils will want to discuss are the new structures proposed for local government, particularly in rural and regional areas. These new structures, coupled with suggested amalgamations, provide complicated solutions to the problems faced in rural NSW, and will need to be examined in great detail. The report also calls for a review of rate pegging, although local government minister Don Page has said the state government would stick with the system for the time being. The panel concludes that all concerned need to face the reality that there are no pots of gold in Canberra or Macquarie Street; councils must make better use of their own revenue base, and limited grant funding must be distributed according to needs, not simply numbers of people.

Funding Boost for Local Events

winter months Airport Manager Neil Weatherson welcomed the new ights and said this is a great opportunity for locals and visitors alike to take advantage of fantastic Jetstar prices and time-saving direct ights between Ballina Byron and Melbourne. Ballina Byron Gateway Airport has been working closely with Jetstar since late last year to grow Melbourne capacity, including a trial daily service from January to March this year. The trial was so successful that Jetstar have committed to permanently increasing ights to daily from 1 September 2014. Mr Weatherson said: The Airport now is focused on working closely with tourism and business operators in the region to ensure we keep these new ights and ll the seats with locals and inbound visitors alike.

Financial Help for Not for Profits

Not-for-prot organisations across the Clarence can now apply for nancial help through Clarence Valley Councils Community Initiative Program (CIP) for 2014/2015. Mayor Richie Williamson has called on eligible organisations seeking help to get their applications and supporting information together and become a part of the June budget round. The Mayor said applicants are encouraged to read the CIP guidelines and the Donations Policy 1.16 before completing an application. This year the applications have changed to make it easier for community groups/members to apply, based on the category of support they are seeking, Cr Williamson said. It is important you complete all the questions and provide as much factual information about your project/ initiative as you can. This will ensure Councillors are provided with detailed and concise material that will help them decide whether to approve your request or not. Its better to provide too much information, rather than too little. There are four categories of support available: Cash, Educational Institutions, Rates and Fee Waiver . Not-for-profit groups work tirelessly to support the Clarence community and Council looks forward to supporting initiatives undertaken by members each year. Cr Williamson said. For more information go to: www.clarence.nsw.gov.au or call 02 6643 0200.

The Bangalow Music Festival, Sample Food Festival (Bangalow), Mullum Music Festival and Byron Bay Surf Festival will each benet from a $10,000 NSW Government grant under the Regional Flagship Events Program. Don Page, Member for Ballina said Bangalow Music Festival 14 to 17 August 2014. The event boasts the highest acclaimed classical chamber musicians from around the world and presents a weekend of exceptional music making. Sample Food Festival 6 September 2014 in Bangalow and is a celebration of the local distinctiveness of produce and products from Northern NSW. Mullum Music Festival in Mullumbimby from 20 to 23 November 2014 and has a keen focus on good quality independent music from a range of genres. The Festival presents more than 100 performers by more than 60 artists in more than eight venues each year. Byron Bay Surf Festival 23 to 26 October 2014 and will be a three day fusion of a surf culture and will feature surf art, history, literature, photography, live music and lms. Events and festivals are an important catalyst for growing our regional economy, bringing more visitors to the region who are not only attending these events, but who are also enjoying the attractions and often the accommodation the regions have to offer, beneting local businesses and supporting local jobs, Mr Page said.

06

Autumn 2014

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THE ROUND UP
Kim Rosen Named Woman of the Year Lismore Leading in Business Information

Kim Rosen with Member for Ballina Don Page

Member for Ballina, Don Page, recently announced that Kim Rosen from Brunswick Heads is the 2014 Ballina Electorate Woman of the Year. Kim is certainly a worthy recipient of this recognition. She has been a great champion of the Brunswick Heads Community since moving to the area in 1997, Mr Page said. Mrs Rosen has been instrumental in getting the family friendly events off the ground for which Brunswick Heads is now renowned. They include the Kites and Bikes Festival, Old & Gold Festival and the Mullum2Bruns Paddle. As the former Executive Ofcer of the Brunswick Heads Chamber of Commerce, Kim has been the driving force behind the revitalisation of Brunswick Heads over the last decade, Mr Page said. Kim was involved in the development of the Taking Care of Brunswick Tourism Management Plan in 2005 leading to the establishment of the Brunswick Heads Visitor Information Centre in 2006 which is fully self-funded and open 7 days a week. Mr Page said. On behalf of the Ballina Electorate I thank her for her dedication and energy in working for her community. I am pleased that she is receiving this recognition for her efforts, Mr Page said.

Lismore Chamber of Commerces key driving goal is to create a strong, united and thriving business community. As part of this commitment the Chamber has a number of business initiatives running including the 2014 Business Accelerator Tri-Series. The Tri-Series aims to provide fast paced, effective and inspired knowledge that business owners and managers can implement in their business straight away. The chamber has sourced a number of high calibre speakers including Workplace relations expert Alana Paterson, Customer Service Extraordinaire Bob Ansett and Norco's successful CEO Brett Kelly. Making the series a triple not to be missed event. Next instalments are on 2nd April and 7th May. We also have planned for 2014 our Workplace Updates. These are held on a biannual basis to give members and local businesses an update on matters relating to key areas in WHS and industrial relations. The rst half of 2014 will be mainly shaped by the legacy of past legislation. There are new provisions in awards, changes to the FW Act, and more positively, the legacy of the reform of NSW workers' compensation legislation has given rise to many changes at WorkCover particularly affecting small business. Bullying, managing sick leave and the new consultation provisions: all this and more will be presented in this must attend event. For more information go to: www.lismorechamber.com.au

Byron Means Business

L-R: Trish Springsteen, Belinda Jeffrey, Sam Gowing, Candida Baker & Jeniffer St George.

Byron United is showcasing an impressive line-up of themed and education based events this year that offer something for everyone. Starting out with a Forum in February saw a packed room at the Byron Bay Community Centre. Simon Richardson spoke broadly of his vision for our future and Ken Gainger outlined some impressive nancial outcomes for the 18 months of the new council's term. Our rst luncheon on 6th March was a sell-out success in honour of International Women's Day at The Byron at Byron Resort and raised proceeds for NSW Cancer Council. The day united women and men to inspire change and celebrated the achievements of women in the Byron Shire featuring special guest panellists Belinda Jeffrey, Samantha Gowing, Trish Springsteen and

Jennifer St George. Byron Bay had 5 registered sites for Clean up Australia Day this year and championed the clean up in the centre of town from Jonson St to Middleton St, Bay Lane to Marvel St, Surf Alley and the Woolworths Car Park. We hauled away 14 bags of rubbish - great work team BU! The Chamber recently assisted Council with auditing black spots and advocating improved street lighting on behalf of businesses in the CBD precinct and has formally provided Council with a letter of support for a crime prevention grant application that will hopefully provide funding to carry out these infrastructure improvements. For information on news and membership go to: www.byronunited.org.au

Grafton Regional Airport at a Cross Roads.

The Regular Public Transport (RPT) service from Grafton to Sydney via Taree operated by Regional Express (REX) is the largest user of Grafton Airport. After a peak of 22,333 in the rst full year of the REX service, passenger numbers have steadily declined. If the Clarence Valley residents are serious about wanting to have their own Air Service to Sydney then they should show their support by using it. Like most things in the valley that have closed down or been relocated once its gone its too late to complain about it and in most cases they dont come back. Losing our Air Service is not an option. If we think that another airline would take over from REX if they leave then we are strongly mistaken. With the demise of other airlines like Brindabella there is no other option available. We must support the airline we have. Membership of the Grafton Chamber of Commerce and Industry offers the local business person a valuable, professional, not for prot organisation that furthers the Chamber members interests and encourages business and economic growth in the region. We advocate and advise local, state and federal Government and organisations about business activity and concerns. For full information go to: www.graftonchamber.org.au

www.nrbm.com.au

Autumn 2014

07

BUSINESS MATTERS

EMPLOYMENT & TRAINING

Looking for New Talent?

hatever industry you are in, an Australian Apprenticeship can provide your business with real benets and contribute to your bottom line. No two businesses are the same, which is why Australian Apprenticeships have been designed to be exible, while at the same time providing nationally recognised quality training developed by industry for industry. Australian Apprenticeships cover all apprenticeships and traineeships, combining time at work with training and can be fulltime, part-time or school-based. With over 500 occupations there will be an Australian Apprenticeship to suit your business. They are available in a variety of qualication levels in both traditional trades, as well as a diverse range of emerging careers in most sectors of business and industry. Your new apprentice could be a student or school-leaver, a person re-entering the workforce or an adult worker simply wishing to change careers. Each of these people brings with them a diverse set of skills, experience and energy to your workplace. Its up to you to tailor an apprenticeship to suit your business needs and that ts with your team. The relationship of taking on an apprentice is a 2-way thing; the apprentice receives training and experience whilst being paid and the business gains a new loyal employee keen to impress and learn the way you do business. You tailor the training around your business schedule and the areas where you need expertise. There

are also a number of nancial incentives and packages to support businesses with the nancial burden of taking on apprentices. Apprentices may be granted course credits for any skills they already have, as well as their prior experience in the workplace, potentially reducing their formal training time. As their qualications are competency based apprentices can complete their training sooner if they get to the required skills levels more quickly than usual. Group Training Organisations can organise for you to share an apprentice with another business if you dont have enough work for an ongoing or full-time position, or might not have the range of work available to ensure that your apprentice gains all the necessary skills for your industry. An Australian Apprenticeship can take from one to four years to complete, depending on the type of apprenticeship and the qualication undertaken. On completion, many apprentices are keen to stay on and work for the employer. This is an excellent opportunity for you to recruit the best staff for your business on a try before you buy basis. You get to see how they t with the other staff members and you also get to train them in the specic working practices of your business. At the same time the loyalty from the apprentice is extremely valuable and can have an immeasurable positive effect on your business. So if your business is looking for new talent consider an apprentice or trainee, to nd out more go to: www.australianapprenticeships.gov.au

Got Skills? Pass them on

Employers see the future in the next generation.
If you want to secure the future of your business you need to train the next generation of employees.

If you want the best - you need to invest!

Adopt this motto and your business could benet from hiring the younger generation and you could be a part of skilling up the future. Innovative employers are already reaping the benets of hiring School Based Apprentices & Trainees or taking on student Work Placements - now you can too! Go to www.sbatinnsw.info and nd out more about School Based Apprenticeships & Traineeships, or www.workplacement.nsw.edu.au to nd out more about Work Placements.

CONNECT

Phone. (02) 6622 4199 Email. leanne.ogrady@connectnr.com

www.connectnr.com
08

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EMPLOYMENT & TRAINING

BUSINESS MATTERS

Building Productive Relationships

Meg Nichols, EnviTE Employment egardless of the industry, human seeker with the right employer and then resource management is time to provide ongoing support to both the consuming and Job Services new worker and the employer to ensure Australia providers can help local that the placement is sustainable. businesses, small and large, by providing One of the success stories from our free recruitment, selection, preparation relationship with the Workers Club is and support services. Daniel who has now been employed for The process involves getting to know six months as a cook. Prior to moving Daniel Shead, Dominic DAgostino (Lismore to this region Daniel had commenced your business needs, helping potential Workers Club) and Kain McGarry ( EnviTE ) employees prepare and obtain training, a chefs apprenticeship but had not supporting business through subsidies and resolving any issues arising in been able to complete. Daniel demonstrated to us through his volunteer the rst months of the employment relationship. participation in our Green Corps team that he wanted to work. He Just one example of a successfully developing partnership is between indicated he would be keen to get back into the kitchen especially with EnviTE Employment and Lismore Workers Club. Ten of EnviTEs clients the right employer. I needed to nd a supportive employer in Lismore who have commenced working with the Club in the past 12 months in roles was willing to give Daniel the opportunity to re-enter the kitchen. After such as cooks, kitchen hands, baristas and wait staff. an initial unsuccessful interview and some feedback, Dominic agreed Dominic DAgostino, Workers Club Catering Manager, says Over to give Daniel a work trial so he could demonstrate his enthusiasm and the past 8 months we have been able to develop a great relationship resolve any reservations the Workers Club had. He got the job and then with EnviTE, in particular Kain McGarry. Kain has developed an excellent EnviTE was able to assist Daniel with work clothing and transport costs. knowledge of what we need at the Club and has been able to refer Daniel says I would like to thank all of the staff at Lismore EnviTE a range of new employees that meet those needs. It has also been Employment for their constant encouragement and support whilst job rewarding to see the development of these new employees personally searching. The teams commitment to my goals was great. Without their and professionally, as a result of their work here with us. help to build my condence and prepare, I feel it would have been very Kain McGarry, EnviTEs Employment Development Ofcer, explains At difcult to get this job at the Club and I love it. Its fantastic. EnviTE we have a range of clients who need our support to transition For employers who have specic job placement requirements phone from school or unemployment to work. My job is to match the right job 1300 989 369 or visit www.envite.org.au

EnviTE Employment is helping local business

We build a trusting partnership with you by:

Developing an understanding of your business and needs Providing consistently high quality service Appreciating the value of your time Placing jobseekers who are prepared, trained and appropriate for the job Providing you with effective post placement support to reduce staff turnover Phone 1300 989 369

ths we have deve loped a great relationship with EnviTE. Its been very rewarding to see the developm ent of our new em ployees as a result of their wor k at the Club
Dominic DAgo stino, Caterin g Manager, Lismore Wor kers Club

Over the past 8 mon

E-mail: employment@envite.org.au

www.envite.org.au
www.nrbm.com.au 09

BUSINESS MATTERS

EMPLOYMENT & TRAINING

Give Youth A Chance

inding Staff is consistently cited as one of the top problems facing business owners. At the same time Finding Work is consistently cited as one of the top problems facing young jobseekers in our region. The Organisers of the Northern Rivers Careers Expo see these problems as being solutions to each other and they aim to do something about it. Held at the Goonellabah Sports & Aquatic Centre on the 15th & 16th May, the annual Northern Rivers Careers Expo attracts around 2000 school leavers and young jobseekers. The event aims to help them make valid career choices that will lead to secure long-term employment in industries that will enable them to develop a job into a career. Exhibition Organiser, Ashley BurkeSmith comments, Its really tough heading into the real world after leaving school. I remember being asked what I wanted to do when I left school and I struggled to get past Rock Star, Astronaut or Fighter Pilot the pressure on school leavers is huge. Whats great however is that todays school leavers seem so much better informed of real opportunities, they ask great questions and there are some wonderful people in the careers sector working really hard to give them a fair go. This is demonstrated by the impressive list of exhibitors, which includes: major employers, universities, private training providers,

TAFE, apprenticeship groups and government organisations - all keen to assist people towards a genuine career path. Ashley Burke-Smith continues, Im continuously amazed at the positivity and attitude of young people. I had one student visit the Careers Expo and decide on a TAFE course. She completed the course and offered to volunteer at the Careers Expo for work experience and she was brilliant. Sadly she still hadnt found work a year later but shed enjoyed herself so much at the expo that she volunteered again! Naturally I wrote her a glowing reference based on her enthusiasm, honesty, quick thinking and bright personality. I was over the moon when I got a call from a business in Lismore checking her references and conrming they were going to give her a job. It was one of those days that made everything worthwhile! So if youre offering training or have a job vacancy then maybe you should consider the Careers Expo as an opportunity to meet the next generation of employees. Or, if youve ever heard yourself complaining that the youth of today isnt what it once was and that you wish you could nd the right staff then...All they are sayingis give youth a chance. For further information visit www.nrcareersexpo.com.au

PPORT? DONT HAVE THE LUXURY OF A F/T HR SU

Just buy the hours you need
Return to Work Plans Workers compensation Employment Contracts Policies and Procedure Legislation alerts Award alerts Dedicated HR professionals will help you with: Performance Management HR Essentials Seminars Recruitment and selection Induction and on boarding Performance reviews Employee Manuals

Call ON-Q today for your FREE HR Health Check:

Call 1800 761 561 or email info@onqhr.com.au to find out how ON-Q can be the solution to your employment needs. ON-Q can be the flexible solution to your HR needs.

Specialised HR Solutions. Works for me!

10 www.nrbm.com.au

2014

Thurs 15th & Fri 16th May 9.30am - 2.00pm

Goonellabah Sports & Aquatic Centre, 50 Oliver Avenue Goonellabah

Proudly Supported By Our Expo Partners

THE REGIONS BIGGEST CAREERS EVENT

EMPLOYERS - TRAINING ORGANISATIONS - UNIVERSITIES

TESTIMONIALS:

Denitely re-book us - we are still enrolling students from the region from last year Gold Coast Training Academy

Thanks for making this event what it has become. Its a MUST for the BNE campus JMC Acadmey

Meet the regions school leavers Talk to your future employees Sign up trainees and apprentices Market to Jobseekers and Workers Bring young people into your industry Promote tertiary education

Exhibitors include:
APM College of Business and Communication Australasian College of Natural Therapies Australian Catholic University Australian College of Beauty Australian Institute of Music Billy Blue College of Design Bond University CATC Design School Charlton Brown Christian Heritage College Community Training Australia CONNECT Workplace Learning * Crowe Horwath * Defence Force Recruiting Endeavour College of Natural Health Gold Coast Training Academy HVTC Northern Rivers H TRY A TRADE SPONSOR I Choose Technology * H EXPO PARTNER JMC Academy Kings Unitech Martin College/AIAS/ACPE Max Employment Newcastle University New York Film Academy NORTEC North Coast TAFE * Northern Rivers Conservatorium On Focus Inc Richmond Tweed Clarence Councils Rural Fire Service SAE Institute Southern Cross University State Training Services Surf Lifesaving NSW THINK Education University of New England World Education Program

SPACES ARE FILLING FAST

CALL NOW
FOR YOUR EXHIBITOR PROSPECTUS:
www.nrcareersexpo.com.au

02 6685 4516

info@ammarketing.com.au

BUSINESS MATTERS

EMPLOYMENT & TRAINING

Job Opportunities Boosted

mentoring the youth of today oung apprentices and and shaping Australias future trainees will receive workforce, she said. invaluable on-the-job For many young people, experience with one of the regions apprenticeships and traineeships can largest employers, thanks to a new provide a chance to receive valuable agreement between HVTC Northern knowledge, skills and experience Rivers and Lismore City Council. while getting paid. In a move that will continue to HVTC Northern Rivers links increase job prospects for local L-R Apprentice Dakota Christian, Supervisor Daniel Kubelka (LCC), Toni Bellos potential with opportunity and youth, HVTC Northern Rivers HVTC Northern Rivers, Supervisor Paul Boxsell (LCC), Apprentice Sam Bellos our apprenticeship and traineeship (formerly Northern Rivers Group completion rates are well above Training) has been awarded a new the national average. This result is tender for the recruitment and due to our ability to provide high-level and tailored administration of Councils apprentices and trainees. advice, ongoing mentoring and around-the-clock Northern Rivers Group Training was renamed HVTC support for both the apprentice or trainee and the Northern Rivers late last year to align with its parent Host Employer. company, Hunter Valley Training Company - Australias Ms Bellos said when choosing an apprenticeship or oldest and largest Group Training Organisation. Supervisor Daniel Bryant (LCC) with traineeship provider, businesses should always look at In 2014, with the help of HVTC Northern Rivers, Apprentice Leroy Duroux the organisations approach to providing mentoring Lismore Council have already put on three apprentices; Sam Bellos in Signwriting, Dakota Christian in Metal Fabrication and and pastoral care as well as the level of support they offer to the Indigenous apprentice Leroy Duroux is working in Heavy Vehicle Host Employer. HVTC Northern Rivers may be a new name but the same Mechanics. All three apprentices are thriving in their new roles and exceptional service remains. We are committed to making it easy are continuing to impress their supervisors and co-workers. HVTC Northern Rivers Manager Toni Bellos said the relationship to be a Host Employer, saving businesses both time and money. with Council would continue to create wonderful opportunities for We recruit, employ and pay apprentices and trainees, so our host businesses, like Lismore City Council, can focus on their core the local community. "We are very excited to be working with Lismore City Council. business. For more information, call 6622 1363 or visit www.hvtc.com.au This agreement reinforces our shared vision and commitment to

SKILLS CHANGE LIVES

CONNECTING PEOPLE AND BUSINESS WITH OPPORTUNITY
We are committed to providing the best solutions for apprentices, trainees and employers.
We will look after you!
Full-time apprenticeships Full-time and part-time traineeships School-based options Indigenous Ongoing mentoring and support Proven recruitment process Performance management

We value safety
Safety is a major focus in our selection, induction and ongoing training of HVTC apprentices and trainees. We work closely with our Host Employers to ensure our apprentices and trainees are safety focused.

Nationally recognised qualifications HVTC for highest ranking completion rates

Call us today!

02 6622 1363

northernrivers.hvtc.com.au

12

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NR_NRBM_186x134_MAR_2014

northcoast.tafensw.edu.au

BUSINESS MATTERS

COMMUNICATIONS

Plan Change Pitfalls

Scott Hales, Barefoot Telecom

here are currently over 2000 telecommunications service providers (SPs) in Australia and most of them offer many different plans and packages. Finding the right provider and (just as importantly) the right plan to suit your needs is becoming an increasingly complex and confusing process. Lets look at landlines for example. Many SPs will offer multiple plans ranging from pay as you go style to bundled plans that include all your calls and an ADSL connection for one at fee each month. Most SPs wont take your call patterns into account when offering you a plan, they will try and sell you on the plan they want to sell, not the plan that best suits your needs. For example, I met a business owner the other day that had just signed up to a $149.99 per month plan for his main landline. The plan fee included line rental, unlimited local, national and calls to mobiles. He was very happy with that structure as it provided him with peace of mind knowing his costs wouldnt increase if the business was making more calls from one month to another. However, when I ran four of his previous bills through our comparison tool I found that he

wasnt making nearly enough calls to justify the plan fee. Had he put the line on a pay as you go style plan he would have saved around $45 a month. So it pays to be vigilant when looking at changing anything on your account, although a plan may sound great when being pitched to you, it doesnt necessarily mean it will save you money. Unfortunately the business owner is now stuck on a 24 month contract and will end up paying over $1,000.00 too much in that time. Some things to be mindful of when looking at a new plan are; the number of calls you make to different destinations (local, national, calls to mobiles, international etc), the duration of the calls to each destination and how much your call patterns uctuate from month to month. Barefoot Telecom offers obligation-free bill comparisons to ensure we nd the best plan to suit your call patterns and save you as much as we can. Plans are also exible so if your needs change in the future, you can change your plan to accommodate the change in call patterns. Call 1300 017 622 to nd out how you can save money on your telecommunications.

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BUSINESS EFFICIENCY

BUSINESS MATTERS

Accounting Software Entering the Twilight Zone

Clayton Oates, QA Business

ust like the good old manual cashbook (cmon you remember those) desktop accounting software may soon have had its day due to the rise of Cloud Accounting Solutions. The rapid uptake of Cloud / Online Accounting solutions is partially due to the fact that so little of their Desktop Counterparts overall capabilities are actually being used. This makes it easier to transition to internet based systems that are still being built to the levels of functionality of current Desktop solutions and beyond. You could argue that currently Desktop Software is being used whilst Cloud Accounting software is built! Although early adopters have taken the leap, the masses are sitting on the sidelines, waiting for the market to validate who are the suppliers of choice. Like all adoption lifecycles there comes a Tipping Point when the product becomes mainstream (seemingly overnight to the uninitiated) and this is where Cloud Accounting is fast approaching. Although the future destination is clear there exists an uneasy Twilight Zone where both solutions exist and neither dominates. A race to complete the basic functions of Cloud Software to the level of existing Desktop software is well underway. Once complete the discussion will move from comparing features to philosophy and benets which is far more emotive and compelling. Its fascinating to watch how long standing software corporations are grappling with the process of continuing to enjoy the rewards

from their established Desktop software products whilst knowing that their future lies in providing Cloud solutions. Whilst this Twilight Zone exists I wouldnt expect any new ground breaking enhancements to your Desktop software, the developers interests and passion lies rmly in the development of cloud based solutions. So right now you have 2 choices: Continue to nish implementing efcient business systems using your current Desktop Accounting Software as the base (whilst devising your cloud transition strategy). Or, take a leap of faith. Be warned - if you approach the Cloud Solutions in the same incomplete ways as your Desktop days you wont get a different result. Incomplete systems fail to deliver the potential benets whether on your desktop or in the cloud. Worse, you could be taking a backwards step, particularly if you havent articulated what you wish to achieve by transitioning to the Cloud. This will often involve Re-learning a completely new program and paradigm in the way you work whilst hopefully tying down those efciency loose ends which remained in your Desktop software set up. So whilst the destination is set the course and duration of the journey is unknown - one thing for certain is that we all need to Prepare for and Embrace Change!

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CREATING OPPORTUNITIES & INSPIRING FUTURES

Creating Opportunities & Inspiring Futures

not for prot company that came to life over 30 years ago in the region, NORTEC began with just a few people in a lounge room discussing how to increase employment prospects in the region. Since their humble beginnings they have grown to now employ approximately 300 people between Coffs Harbour and the Gold Coast and are working harder than ever to seek real solutions to encourage economic and employment growth in the region, assisting youth, jobseekers and business owners alike with a range of Government and privately-funded programs and initiatives. Although best known for their recruitment services, that really only tells one part of the story What does a cleaning company, a coffee shop, an eco-tour businesses is key operator, a perfumer, an IT Specialist, a surfboard manufacturer, to that. a physiotherapist, a music producer and numerous local designers NORTEC offers have in common? They are just some of the Northern Rivers a wide range of businesses who are spending time ON their business and not just programs and initiatives IN it. including: Kim Kranen, Manager of NORTECs Small Business Support The Australian Government funded New Enterprise Services Unit, comments: Crucial to a business persons success, Incentive Scheme - a training and nancial support program for especially in the start-up phase, usually between 1-5 years, is the eligible jobseekers with a business idea. This program is highly ability to focus on the business and make sound business decisions. competitive and entry is subject to assessment. Its easy to get caught up in the business operations and lose sight The State Government funded Small Biz Connect - which of the direction the business is taking. Balancing cash ow, seizing provides one-on-one mentoring, training workshops and digital opportunities, moving to commercial premises and successful support to existing businesses in our region. NORTEC have marketing initiatives and spends these are just some of the issues three Small Biz Connect business advisors in the region, all that can overwhelm a small business owner. NORTEC Small Business highly experienced and passionate about business. Support Services offer a range of support services for business Business Pathways Program - a privately funded program including access to low-commitment and low rental business which sources semi-retired or retired business mentors in the incubator sites plus a range of advisory and mentoring programs, region and connects them with local small business owners usually at no cost, that can assist business owners with the tough for mentoring support. Mentors are volunteers who choose a decisions. Weve witnessed many small start-up businesses that have business that matches their prior skills and experience. Mentors come through our Business Incubator sites and advisory programs, offer highly valuable sounding boards for business owners, which have since moved to larger commercial sites and are thriving giving approximately an hour or two a week of their time to in the marketplace. Its a great feeling to know you have supported assist the business owners with their experience. that business and our local economy because of it. Business Incubator Program - currently with four small business Small business is the backbone of our region in the Northern incubator sites throughout the Northern Rivers, with commercial Rivers, accountable for over 70% of employment opportunities. We premises available for over 50 small businesses which provide have to look after our small business environment. The rapid changes low rentals, easy in-out leases and access to business mentoring from globalisation and digitalisation have impacted on our business and advice. NORTEC currently have openings for premises in environment, offering many advantages, such as lifestyle choices and the Byron and Goonellabah incubator sites. the freedom to work anywhere, as well the challenges of a highly For more information on NORTEC Small Business Support competitive global market. Creating new industry growth is crucial Services contact 02 6625 2432 or email: and capturing entrepreneurial ideas while supporting edgling smallbusiness@nortecltd.com.au

18

Autumn 2014

www.nrbm.com.au

CREATING OPPORTUNITIES & INSPIRING FUTURES

Back to recruitment and NORTEC provide both the Australian Government funded Job Services Australia program and Disability Employment Services Program. These programs offer a no-cost recruiting service for businesses and jobseekers. Their approach to the delivery of the program is to get to know the employers, visiting them in their workplace to gain an understanding of the business and its culture. To ensure jobseekers are jobready and the right culture-t for the business they offer a range of skills training initiatives for jobseekers (they are also a Registered Training Organisation). Their service approach listens to understand the jobseekers current position, working together with local support services to overcome any barriers the jobseeker may be facing and seeking real solutions that enable the jobseeker to move forward inspiring a better future. Scott Wilson, Employment Services Manager for NORTEC comments: Our staff are adamant about getting to know our local business needs and we have a personal approach to nding the right staff for the business. Our recruitment consultants meet with the business owner or human resources manager to rst gain an understanding of the business and its culture before matching them with a prospective employee. business because of our pervading culture for improvement, as well as the sense of purpose gained from working in an industry that really does make a difference. This seems to be something that sets NORTEC apart, their everlasting passion for making a difference in the community. The same seed that started over 30 years ago to create opportunities and inspire futures, remains today. It is quite a surprise to many to hear of the various programs that they offer in the community. Their Youth Service division which delivers the Australian Government-funded Youth Connections program (a program that offers one-on-one support to young people at risk of disengaging from education or career paths), also works closely with other divisions at NORTEC and initiates or involves themselves in projects that benet groups of disadvantaged youth, often in remote areas in our region. Some of these initiatives include the Homework Club in Yamba, breakfast clubs in schools, Surf School for Indigenous youth, rap classes, mural projects and many more. Whether its nding the right staff member for local businesses, assisting them in their business or nurturing and guiding young people in our region, it seems that NORTEC is a positive force in our community who live up to their own mantra Creating Opportunities and Inspiring Futures.

NORTEC PROVIDE THESE SERVICES IN OUR REGION

We offer a holistic approach to our jobseekers needs, offering a range of in-house programs that include youth programs for our younger jobseekers. These include: a Skills for Education and Employment program for jobseekers with literacy or numeracy barriers, access to volunteer and work experience opportunities and access to our commercial recruiting division that can provide temporary work opportunities. Often the biggest barrier is gaining work experience or transferring skills to another industry after being made redundant. This holistic approach enables jobseekers to transition into work comfortably whether from school, redundancy or difcult personal circumstances. Our employees are constantly being trained to deliver exceptional customer service and we strive to be the best in our eld by ensuring we have a continuous improvement approach. Its a real blessing to be working for a company that is not only delivering a valuable service in the community but that is forward-thinking in its approach to business. We have high staff satisfaction in our own Job Services Australia (no-cost recruiting service) Disability Employment Services (no-cost recruiting service) Stafng Solutions (Commercial fee-for-service Recruitment Services) Small Business Support Services Youth Connections Program Skills for Education and Employment Program Vocational Training Programs (particularly for Aged Care Industry, Community Services, Disability Support, Hospitality and Business) Volunteer Referral Program For more information contact 1800 667 832 or visit www.nortecltd.com.au.

www.nrbm.com.au

Autumn 2014

19

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eeping the news at your ngertips this iPad Mini has a stunning 7.9-inch Retina display with over 3.1 million pixels. It comes with the A7 chip with 64-bit architecture, ultrafast wireless, iSight and FaceTime HD cameras, powerful apps and up to 10 hours of battery life. Yet it still ts easily in one hand. This fantastic prize is provided by our sponsor Lightforce Computers, the regions exclusively Apple product and IT store since 1992. Stocking a huge range of Apple products and accessories they are your one stop shop for all things Apple. A Certied Apple Service Centre for Macs, iPads and iPhones they can also teach you how to use your new Mac or iPad via their Training Academy.

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BUSINESS MATTERS

BANKING & FINANCE

Cash Only? Seriously?

for a few days, tally up your average receipts and extrapolate over a year's worth of business to reasonably estimate your revenues? If that number is signicantly different than the one you're reporting because you're oh-so-smart and only taking cash and hiding receipts, don't you think you'll raise a few eyebrows? Clinging to an all-cash business just to play games with your taxes is not a good model to follow. You will get burned. Yes, there are fees. All the credit card companies charge them, as do mobile payment services such as PayPal and Square. Some of them can be as high as 3% per transaction. Even though you search around for a better deal, the fact is that you're going to pay fees. So, welcome to 2014. Staying cash only may not only cost you new customers, but also the ones you have. I may really like the coffee at the little family coffee shop in Yamba, but I dont always have the cash on me. There are plenty of other places locally that serve a good coffee who accept cards. Cash is going away. We live in a world of credit cards, mobile payments, online banking, wire transfers and Bitcoin. Sure, my mum tells me a smoothie today just doesn't taste like it did when she was a kid. But even if you make that great smoothie, don't expect today's customer to have the cash to pay for it.

ow and then you come across a business that still runs like it's in the 1960s. It's usually a restaurant, small supermarket, petrol station or a little shop. There's a cat or a sleeping dog somewhere. The oorboard creaks. There is little sunlight. Somehow, this business survives, they may in fact be doing OK. The food is good. There remains a loyal customer base and little competition in the neighbourhood. The business is running on autopilot. But theyre making one big mistake: "Sorry, we don't accept credit cards." Or, "We only accept credit cards for purchases over $10." Do you ever hear this at Coffee Club, Just Jeans or Big W? No, and these companies will ruthlessly take business from the 1960s guy if they can. Here's a fact: people aren't carrying cash anymore. You will have to accept credit cards, and soon you will have to accept electronic payments. Don't try to pretend that your customers don't know the real reasons why you don't accept credit cards. You don't want to pay the extra fees, right? You don't want the taxman to know how much you're bringing in, right? Don't you think the ATO is smarter than that? If they choose to audit you, don't you think a 12 year old could stand in your store or restaurant

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BANKING & FINANCE

BUSINESS MATTERS

Leo Senese, Morgans ne of the fastest growing sectors of the Australian share market is the Exchange Traded Funds (ETFs). ETFs are investment vehicles that provide exposure to a basket of shares, listed property, commodities or currencies. ETFs are primarily passive investments that are similar to managed funds in that they are open-ended (i.e. they can create more units as demand requires) but have the advantage of greater transparency and liquidity through trading on the stock exchange. ETFs also have an advantage over Listed Investment Companies (LICs) in that they can be bought and sold for close to the value of the underlying asset (i.e. index) and do not suffer the discount/premium that sometimes occur in LIC share prices. If the ETFs underlying assets (i.e. a basket of shares) produce income regular income distributions are made to investors. Like managed funds, ETFs pass on this income untaxed and franking credits can also be passed through. Management Expense Ratios (MERs) are also very low ranging from as little as 0.09% to 1.1% for some actively managed offerings. Given the strong growth in ETFs, the range of funds on offer has now become very wide and the sector has + $10 billion in total asset value. A snapshot of the types of ETFs on offer includes:

Exchange Traded Fund's: Broadening Your Choice

Investment strategies using ETFs: ETFs allow you to access investment opportunities that may not be easily accessed and/or are not cost efcient such as international shares (particularly region or theme specic), currencies and commodities. This will expand your asset allocation by increasing diversication outside of Australian shares. 1. Gain diversication across sectors in a cost-efcient manner. 2. Invest small amounts in a broadly diversied basket ETF as a low cost way to get exposure to the Australian share market. 3. Transition funds into the market without having to pick individual company exposure. 4. Exposure to foreign currency. With the expectation of a falling AUD/USD, some market commentators forecast the AUD to fall to $0.66, investors can utilise international ETF's to prot from this view. For more information call:02 6686 4144.
The information in this article is general advice and takes no consideration of any specific persons investment objectives, nancial situation or needs. The views expressed herein are solely the views of Morgans Financial Limited ABN 49 010 669 726 AFSL 235410.

Morgans is one of Australias largest national full-service stockbroking and wealth management networks, assisting our clients with over $54 billion in funds under advice. The Northern Rivers ofce of Morgans, located in Ballina, has been servicing the region for over 20 Years. We believe in the value of long term relationships built on trust and it is our committment to deliver expert nancial and investment advice with personalised service. Stockbroking Self Managed Super Funds Fixed Interest and Bonds Financial Planning New Floats Superannuation Advice Portfolio Administration Retirement Planning

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BANKING & FINANCE

BUSINESS MATTERS

How Secure is Your Business?

Adam Bradfield, TNR Chartered Accountants of funds? If, as a business owner you have a multiple access company bank account and shared passwords within the organisation, who then tracks if there are incorrect payments transferred in or out of the account? Have you ever had a contractor or employee misappropriate money? EFT is widely accepted as a method for businesses to transfer and receive funds however, the convenience of this facility does come with an element of risk: Payment errors including over or under payment. Theft from trusted employees, bookkeepers or family members. Duplicated transactions (paying an invoice twice) Deposits received directly into the bank account being diverted to another account or hidden in the general ledger. Being pro-active with implementing the following strategies will reduce your risk of theft or unintentional error. Review access to your account. Look out for: o Ex-employees or bookkeepers still listed as bank account signatories. o The number of people with access are they all necessary? Information Technology. Have you: o Changed your passwords lately? o Shared your password? Shared passwords significantly

ith the increase in Electronic Funds Transfer (EFT) payments how do businesses ensure they are not opening themselves up to potential mismanagement

increases the risk of theft or misappropriation. o Got up-to-date antivirus software to prevent viruses, malware and other hazards? Review and Authorisation of transactions. Do you: o Have a dual-approval authorising physical EFT transfers? o Adequately authorise each invoice prior to it being paid? o Utilise your financial institutions Token Code or random password generator functionality? Pre & Post EFT transfer Do you have procedures to ensure: o Correct payee information is uploaded into EFT software? o Correct invoice amount is entered into the EFT software? o Amount physically transferred agrees to the general ledger? o Accurately update payee or employee bank account details? Bank Reconciliations. Do you regularly: o Reconcile receipts and payments for all bank accounts? o Review general journal entries? o Review the bank reconciliation if it is prepared by an employee, bookkeeper or family member? If you have any particular concern with regards to your existing EFT or bank account reconciliation and review processes, you should get a professional customised review of your business to mitigate identified risks. Call (02) 6626 3000 or 0407 219603 for more information.

Thomas Noble & Russell 31 Keen & 26 Bounty Streets LISMORE NSW 2480
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25

BUSINESS MATTERS

IT

Does Your Business Need a Terminal Server?

Brad lane, Crystaltec

hat is a terminal server and are they still relevant in business today? Well lets rst start with a brief history lesson. Back in the early days of computing hard drives were the size of washing machines and an ofce was considered ahead of the game if they had a computer yes thats A computer (and a specially trained computer operator). In more modern times a common ofce design used to be, and still often is, a mainframe which centralised the computing resources and users had dumb terminals which had a minimal amount of computing power, just enough to connect to the mainframe. Fast forward a few decades and we may not have ying cars and hover boards, but we do have affordable and accessible computers which can do most of the work we require for business and pleasure. So is there still a need for centralisation of resources, programs and les? In my experience the answer is yes and here are a few reasons why it makes sense to not only have a Terminal server but have it located in the Cloud. In a nutshell, a Terminal server gives users a workspace with desktop, start menu, documents etc. There are many benets of a terminal server: Central point of access for all staff documents, programs etc. Ease of maintenance any changes to the IT setup only need to be done in one place not on each computer e.g. new printer, new program.

Consistent working environment. When logging in from home, in a meeting or in the ofce, you have access to the same working environment. Use the resources of the server doesnt rely on having powerful computers. In fact many use Thin Clients, a cut down ruggedized version of a PC that is low maintenance. Additionally, there are benets to having a terminal server as Cloud based: Server resources and user licences are completely scalable up and down on a month-to-month basis. The cost is an operational expense rather than a capital one. No disaster recovery issues or costs involved in hosting IT infrastructure in your own ofce. Multiple layers of redundancy which is not possible to achieve of a smaller scale e.g. cloud hosted servers are in a datacentre with multiple sources of power and internet. For more information about how your business can benet from streamlining your IT call 1300 85 99 80.

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BUSINESS MATTERS

BIZ TIPS

Do You Need a Business Plan?

Mark Napper, Thexton Armstrong Napper common complaint I hear from business owners is my business is erratic and I cant plan for the future or, Im always busy and often stressed. If this sounds like you then you need a business plan. Recently I met with two local business owners both were frustrated at where their business was. One, in a quasi-start-up phase, and the other established for over 10 years. Both owners could, with great excitement and clarity, articulate their business vision. Both were despairing of how time consuming and sucking all life their business was. Surely, this is not how its meant to be? was their common lament. Interestingly but not surprising was the fact that both had not committed their vision or business plan to writing. Now I am not saying a written business plan is the magic wand that will solve all your business problems. However a properly constructed written business plan provides greater clarity on your business, a focus to manage your business and a mechanism to measure your business. As a result you have greater control of your business and therefore remove some stress. So what are the key elements to an effective business plan?:

1. Realistic time frames which suit your business life cycle, i.e., rescue, improve or grow and whether it is start up vs established. Think what your business will look like in 3 years and implement actions for the next 3 months that will take you toward that vision. It is also critical to have a personal vision to ensure congruence between it and the business vision. 2. Flexibility. Businesses today operate in a vibrant, fast, uid, ever changing environment. Disruptive technology is the new Holy Grail. The old set and forget of business plans is long gone. You need to ne tune and adjust the plan according to performance and market changes. The ability to switch business modes and models quickly is essential. 3. Accurate Data is critical in the preparation and monitoring phases of your business plan in order to test your assumptions and results. Many small businesses lack this critical element. Like my mother who traded her trusted Kingswood for a new Toyota and read the tacho instead of the speedo the results were disastrous. Many businesses, like my mother, are using the wrong measurement dial e.g., cash at bank, last 12 months P&L, thinking this is an accurate and sufcient performance tool. Unfortunately the results are equally disastrous and stressful as my mothers driving performance! A written business plan is an essential element for any business irrespective of size. Ive helped many businesses to develop a plan that is simple to read, actionable and delivers superior results. Its like a road map to business growth, enabling business owners to get their life back. For more information call 0413 007 197.

TIME FOR A CHANGE?

Insanity: doing the same thing over and over again and expecting different results.
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How Solar Can Benefit Your Business

David Copperthwaite, Nickel Energy

f you own a business, chances are that you can benet from solar energy in ways that you may not expect. about the process involved, Nickel Commercial solar makes sense for business owners. Energy have experience in this area and Most businesses are open through the day (when can help to facilitate this process solar panels are making energy) and are paying for both parties and can provide higher rates for peak electricity than we do in our the information, equipment and homes or at night. Offsetting those costs with advice to benet both business renewable energy simply makes sense and can and property owners. even be a cash-ow positive option for many Commercial solar is the businesses. Having solar on your roof as a way forward for businesses business is fairly straightforward... unless you struggling with everrent your premises. increasing energy costs and This is a concern that many local business there are a number of options owners share. With high levels of commercial available. Weve covered if rentals, some business owners believe that you rent your premises but you they cant install solar energy and are stuck could also consider a powerwith higher bills. The great news is that landlords purchase agreement, through and property owners are getting wise and, with nancing solar (and often creating a advice from our team, are using solar to generate cash-ow positive outcome) or simply more revenue from their properties, while helping their Richmond Dairies, Casino installing solar on your roof with an eye on tenants reduce their energy costs. the ever-smaller payback period. Solar energy Basically the way it works is that the landlords can install solar can help you to reduce your overheads and take a step on their rooftops and then sell that solar energy to their tenants. The smart part of this agreement is that the landlord charges the towards a more economically and environmentally sustainable tenant less than what they would normally pay for their electricity future. In an area like the Northern Rivers, where most of your customers bill so its a new revenue stream for the property owner AND lower are highly environmentally aware it makes good commercial as well energy costs for the tenant... its all about win-win. as environmental sense to consider solar energy. Though some tenants and property owners may be concerned

Hes an Environmental Warrior.

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At Nickel Energy we love helping local businesses save power and energy but what we really like is saving businesses money. Its good for the environment but even better for your bottom-line. We call it our Win Win Solution. As part of our comprehensive, value-based service, we will develop a true understanding of your energy use and then apply the right system conguration to maximise your savings. Add to that our industry-beating 7 year warranty and youll have complete peace of mind that your energy solution will save money for your business and lower your environmental impact. Its all about Win Win.

Phone: 1300 722 527 www.nickelenergy.com.au

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BUSINESS MATTERS

MARKETING

Whats in a Name?

Moyra Burke-Smith, AM Marketing

o whats in a name? Well quite often your business depends on the name youve built up, it becomes synonymous with your brand and the qualities your business is renowned for. Think Ferrari, the name conjures up images of fast, red, sleek bodied cars, Coke, young, happy people, ice cold drinks on a hot day. What if suddenly you had to change your name? Im not talking a planned rebrand, new artwork, a makeover, I mean completely change everything and not because you wanted to but because you had to. This is what can happen if you forget to renew your trade marks and domain names. Keeping tabs on when these are due can be critical to your business. What many people dont realise is that trade mark and domain name registrations are generally issued on a rst-to-apply basis. Registration provides exclusive use rights within the nominated categories and for a limited time. One would therefore think securing ownership of those assets and then holding on to them would be a high priority for all business owners and brand managers. Failing to secure registration or allowing it to lapse can severely hinder business operations and dilute the value of your brand. It can leave you exposed to a competitor (local or overseas), or held hostage to the demands of a mischievous

squatter or rogue distributor. You might be surprised just how frequently this happens. One such instance happened in the US in late January when New Jersey Transit failed to register seven trade marks including its logo and well-known slogan, NJ Transit the way to go. The error was costly, both from a nancial perspective and a reputational one. As the states public transport corporation, NJ Transit operates 230-plus bus routes and 11 rail lines, connecting New York and Philadelphia and providing 223 million passenger trips each year. According to reports, this is not the rst time NJ Transit has mismanaged its intellectual assets: the NJ Transit website was taken ofine three years ago because the agency allowed its domain name to expire. The important lesson to be learnt from that big operator is to audit your intellectual assets and make sure you know exactly who owns what and when renewals are due. Ongoing and effective management of your trade marks and domain names is vital if you seek to protect and leverage your intellectual property. Plus, the price is modest when compared to nancial and reputational cost you will incur if you take the NJ Transit route.

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BUSINESS MATTERS

ENERGY

Helping You Stay Safe

s part of its commitment to educating the public about safety around electricity, Essential Energy has developed a large resource of information that is available to all. The information, which can be found at www.essentialenergy.com. au/safety, includes numerous fact sheets, videos for free download and safety signs and stickers that can be ordered. Essential Energy Regional Manager North Coast Brendon Neyland, said the information had been developed to help all sections of the community stay safe around the electricity network. The safety of our employees and the public is Essential Energys highest priority, Brendon said We have up-to-date, relevant information for DIY home renovators through to construction and agriculture workers, emergency services personnel and everyone in-between. One of our newer offerings is free maps, which plot our power network against the cadastral or topographic features. They are particularly useful for pilots and property owners involved in agricultural activities, as they highlight potentially hazardous areas. He said the fact sheets included practical information and advice about safety in the home and workplace, during oods and bushres, when using portable generators, and when planting trees and shrubs anywhere near power lines. We also offer advice about electrical safety during storms and in their aftermath, particularly when power lines are damaged or on the ground, Brendon said. This is information everybody should know. Stay at least eight metres away from fallen or sagging power lines and anything they may be touching and immediately call Essential Energy on 13 20 80, so the site can be made safe and the damage repaired.

He said the resources were continually being updated. Upcoming additions include a safety video for people transporting high loads; a cotton harvest safety video; and information about electrical safety when excavating. Essential Energy can also provide electrical hazard awareness sessions to organisations free of charge. These can be arranged by telephoning 13 23 91 and asking to speak to a member of the Public Safety Team. Keep Safe at Work Always check for power lines whenever you use farm machinery like grain augers, harvesters and irrigation pipes. Water is a conductor of electricity so be careful when using water irrigation or water jets near power lines. Check all cords and connections of your machinery and workshop equipment and make sure they're in good condition. If you're crop dusting, identify where the power lines are located in the area. Underground power lines are often buried only 500mm below the surface so be careful when digging or excavating. Electrical equipment can be damaged during storms. Dont operate any equipment if theres any sign of damage. Never use tools or appliances with damaged power cords. Don't use power tools in wet or damp areas. Wear proper footwear at work, an electric shock is more likely to be fatal if you're working with bare feet.

Be prepared this storm season

> > Remove loose debris, which could become airborne in strong winds Trim trees around the house (do not attempt to prune trees in or near powerlines call Essential Energy on 13 23 91 or visit essentialenergy.com.au/trees for information) Unplug your television, computer, modem and other sensitive electrical equipment during a storm and minimise the use of telephones and electrical appliances Keep a torch and battery powered radio in an easily accessible place in the event of a supply interruption Keep an eye on the weather visit essentialenergy.com.au/stormtracker Call Essential Energy on 13 20 80 to report a supply interruption, fallen powerline or other power-related incident. > > >

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CANBERRA COMMENTS

LOCAL GOVERNMENT

Reducing Business Regulation

Kevin Hogan, Federal Member for Page t was great to read the latest Grifth University survey which showed business condence across the Northern Rivers had soared due to the election of the Coalition Government. I share the optimism. Just over six months into the new parliament, we are getting on with the job of turning this new-found sense of condence into something concrete - a stronger local economy and real jobs growth. I am happy to report that this month the government introduced legislation to begin the repeal of about 8000 pieces of green and red tape which are adding to the cost of business every day. This is great news for the 10,000 + businesses and non-government organisations in Page, many of whom spoke to me before and after the election about the need to get rid of unnecessary and stiing regulation. We have also moved to reduce the compliance burden employers face when making superannuation contributions for their workers. As part of the rst step to ease the burden on employers the Australian Tax Ofce will take over the running of the Small Business Superannuation Clearing House. This means businesses can remit compulsory superannuation payments directly to the ATO, with the tax ofce distributing contributions to individual accounts. Last month, I invited Paul Fletcher, the parliamentary secretary

to the Minister for Communications, to the region to meet with a number of companies and residents so he could hear rst-hand how mobile black spots are effecting businesses. Mr Fletcher told me he was impressed with the discussions and said it would assist him in developing the Governments $100 million program to improve mobile coverage. The package has two elements: the $80 million Mobile Network Expansion Program to improve coverage along major transport routes, in small communities and in areas prone to natural disasters, and $20 million to improve coverage in locations with unique problems. As you probably would have heard, the Government has also signed a Free Trade Agreement with Korea, which is a major win for our rural producers and food manufacturers, and we are hoping to soon sign similar deals with Japan and China. Lastly, I would like to plug my new website www.kevinhogan. com.au. Its very different from your traditional politician website. I have designed it to assist businesses and general community. It is still being rolled out but please take a look at the Business Hub which will tell you what Im doing for businesses in Page and also news from our local Chambers of Commerce. I am very interested in your feedback.

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Kevin Hogan MP
Axing the Carbon Tax Korean Free-Trade Deal Slashing red tape Fixing mobile blackspots

Getting on with the Job

Helping business create jobs.

Visit www.kevinhogan.com.au for the latest business news
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Authorised by K Hogan, 61-63 Molesworth St Lismore

33

LOCAL GOVERNMENT

POLLIES POINTS

NSW Maintains AAA Credit Rating

Chris Gulaptis State Member for Clarence

Crime Figures Fall

Geoff Provest State Member for Tweed

New official statistics show a significant positive turnaround for the New South Wales economy since the change of Government three years ago. Under Labor, New South Wales had the worst economic growth, jobs growth and business confidence of any State. We are now ranked second on those fronts, so the Government is on track to meet its commitment of making New South Wales number one again. That is not to say that business is easy, particularly in regional New South Wales. There is still too much red tape and unnecessary burdens like the carbon tax which makes energy more expensive than it needs to be. It is time the Federal Opposition accept last Septembers election result and the mandate which the Abbott Government was given to abolish the carbon tax. Nevertheless your State Government is working hard to cut Government waste and debt while maintaining front line services and investing more in infrastructure. As a result, and unlike Labor States, New South Wales has managed to maintain its AAA credit rating. This matters because it reduces the cost of servicing the enormous debt we inherited. The less we have to spend on debt, the more we can invest in the things that matter.

The recent falls in crime gures are not just good news for local families but also small business. Criminal activity, particularly so-called anti-social behaviour crime like grafti, vandalism and alcohol fuelled violence, is a major burden on business. It is costly; it pushes up insurance premiums and takes time away from running the business. This is one reason why your North Coast Nationals MPs led a successful campaign to secure an extra 90 police ofcers for local area commands in our region. The New South Wales Police Association conrms this is the biggest increase in over a decade. Another great Government law and order initiative from a small business perspective is our You Spray, You Pay laws which require juvenile grafti vandals to appear before the court for a grafti offence and can require offenders to clean up their mess. The Government also recalled Parliament early this year to pass much tougher laws against alcohol-fuelled violence and in particular so-called king-hit single punch attacks. I supported these tough new laws because it doesnt matter whether you are in Tweed Heads or Kings Cross: there is no place for drunken thugs on our streets. You and your customers deserve a safe neighbourhood.

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If balancing work and lifestyle is a priority then investing time in getting to know the Tweed Valley in northern New South Wales could return a handsome dividend, personally and professionally. This picturesque region is a perfect base for manufacturing, agriculture, professional services, and tourism related industries. And when youre not at work, you can make yourself at home in one of Australias most spectacular hinterlands or beside some of the countrys most expansive coastlines. For more information visit tweedbusiness.com.au

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