by Dr.

Edward de Bono

Smarter ways to work

At DuPont, we have experienced the power of deliberate, systematic application of the de Bono tools to practical problems with remarkable results. The Lateral Thinking Techniques led to a major breakthrough in process continuity at a fiber plant with a radical alteration of basic equipment design, reducing the number of moving parts by 80%.

David Tanner, Founding Director, DuPont Center for Creativity & Innovation

Every organisation needs to think more effectively. Great companies foster creativity and innovation because they realise the catalyst for growth and cost savings is through the effective management of their thinking process.
Effective Thinking affects the bottom line of any organisation. Companies can save money by increasing productivity, designing innovative new processes and developing new cost reduction strategies. The de Bono Effective Thinking course will improve critical thinking abilities within your organisation, develop complex problem solving skills and provide the participants with the thinking tools and creativity techniques that lead to better judgment and decision making.

Doctor de Bonos creativity techniques have been used by Fortune 500 companies to generate new revenue streams by helping them recognise new markets and develop innovative solutions, which otherwise would have been missed opportunities. The thinking tools were designed by Dr. Edward de Bono. The tools work in conjunction with the brains natural ability to think. By adapting a systematic framework, de Bono effective thinkers focus their attention on discrete areas, thereby giving them a better overview of almost any situation.

I believe Dr. de Bonos work in teaching people to think may be the most important thing happening in the world today. George Gallup

de Bonos thinking tools are designed to lead us from the vicarious why didnt I think of that before? to the triumphant eureka. I saw the system work in action at an impasse during a seminar of Nobel laureates. When a de Bono thinking tool was injected into the discussion, the problem was quickly solved.

Sheldon Lee Glashow, Nobel prize for Physics, Harvard

The Effective Thinking course consists of three modules, each of eight lessons.

Module 1
You are introduced to the thinking tools and techniques which have proven to increase abilities in areas such as creativity, problem solving and critical thinking. As you move through the course you will encounter material and assessments that are designed to cement these concepts into your mind.

Thinking without confusion and thinking that provides results... that saves time and money for everyone. Donald Trump

Module 2
You explore the different types of thinking situations that exist and how you should proactively react to them. By understanding the type of problems you face you can learn the thinking skills to develop better solutions.

Module 3
You will focus on creativity and lateral thinking. Learning to think outside the box is important when you need to problem solve. You should be able to recognise situations that need some extra creativity and brainstorm in an effective focused manner that delivers results.

Dr Edward de Bono is one of the very few people in history who can be said to have had a major impact on the way we think.
The creator of lateral thinking and bestselling author of over 80 books translated into 34 languages, Edward de Bonos training and thinking methods have been used worldwide for many years by schools and colleges, corporations, large and small organisations as well as individuals. Widely regarded as the worlds leading authority on the teaching of thinking as a skill, de Bono has lectured in 61 countries and consulted governments and Fortune 100 companies. He was a Rhodes Scholar at Christ Church, Oxford, where he gained an MA in psychology and physiology. He also has a PhD degree and a DPhil in medicine from Trinity College, Cambridge and was nominated for the Nobel Prize for Economics in 2005.

An inspiring man with brilliant ideas. de Bono never ceases to amaze with his clarity of thought. Richard Branson

Who is the course for?

The Effective Thinking course aims to teach people: > > > > Critical Thinking Complex Problem Solving Judgment and Decision-Making Active Listening

Quotes
This thinking course so far has increased my awareness of various things to consider in planning, problem solving, design, the organization of ideas, negotiation, communication, and the gathering of ideas. It has helped me focus my attention on one area at a time and therefore, I believe, to be a more effective thinker. Laurel Boucher, de Bono Certified Effective Thinker. USA I would like to thank the Effective Thinking Team for all of their support and guidance that has made this online training possible. Ive had recently advised a global player of the energy sector, and used several methods learned during this training. The result was just amazing and we are now working to establish a baseline of market opportunities of about $100m. Yannick Mriguet, Consultant, entrepreneur and de Bono Certified Effective Thinker. France

Forbes magazine states that these are the top four in demand skills needed in the modern workplace. These are some of the techniques that can be mastered with the de Bono Effective Thinking Course. By becoming a certified Effective Thinker you can easily demonstrate these abilities to future employers. Companies that wish to educate their current employees in these skills can also make the Effective Thinking Course a part of their Leadership Development programme.

Successful companies grow with Effective Thinking

Siemens: Products to market 50% faster A division of Siemens reduced product development time by 50% after incorporating de Bonos thinking tools into the process Kevlar: The reengineering of a manufacturing process for Kevlar eliminated 9 steps in the manufacturing process as a result of de Bonos Lateral Thinking Techniques saving the company over $30 million annually. IBM: Quality Thinking Essentials Our key professionals have embraced de Bonos creative thinking techniques. They have a profound impact on the quality of our thinking at IBM. Jack Smulowitz, Executive, IBM Nestle: Quick IdeasWe need ideas and we need them quickly thats when de Bonos tools really work. Helmut Moucher, CEO Nestle 8

de Bono effective thinkers will emerge from the course with a more cohesive understanding on how to tackle problems that are commonplace to the modern working environment, which can only enhance their future career prospects.

The thinking course in the cloud

The Effective Thinking course is designed as a self- learning tool delivered through the Cloud. The course will take approximately 20- 36 hours to complete and has over 200 thinking exercises to challenge you along the way to becoming an Effective Thinker. The tools are easy to learn, quick to understand and simple to implement. To help you at any stage in the course, our Master Tutors were personally trained and certified in Effective Thinking by Dr. Edward de Bono himself. You will be in good hands.

The benefits of the course:

Online Content > The Course can be completed anywhere and anytime that suits you. reward yourself with the flexibility of training in the cloud. Reduced Costs > Online training offers greater savings to companies over the traditional tutor and classroom scenario. Tutor Support > A personal Tutor will guide you through all aspects of the course. Helping you to fully understand the tools and techniques. Certification > Become a value to your present and future employer with a de Bono Certified Effective Thinker award. Thinking Exercises > Thinking Exercises will challenge you to expand your thinking and increase your productivity and creativity. Progress Tracking > Track your thinking skills with a personalised progress chart. Organisations will receive participant updates for group users.

By using this course...

de Bono effective thinkers will emerge from the course with a more cohesive understanding on how to tackle problems that are commonplace to the modern working environment, which can only enhance their future career prospects. Participants will also gain considerable amount of self confidence- and no small amount of kudos- that comes with becoming a certified Effective Thinker.

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Module 1: Thinking Tools

The first module will introduce the student to Dr. Edward de Bonos seven key thinking tools. Each tool has its own functionality and place within the thinking process. 1: Are you a thinker? This lesson helps you look at your self-image as a thinker and at thinking skills. Setting the stage for your journey towards Effective Thinking. 2: Plus, minus and interesting Analysis of Plus, Minus and Interesting points. This is a powerful tool for considering new ideas. 3: Aims, goals and objectives The examination of Aims, Goals and Objectives. A.G.O. is used to clarify thinking, for example, when considering new initiatives. 4: Consider all factors This involves a structured process to the Consideration of All Factors. It is often used when considering situations prior to

developing ideas. CAF helps ensure that no possibilities have been overlooked. 5: Other peoples views Other Peoples Views. Almost any thinking activity involves other people, at least indirectly: choices, decisions, plans, and so forth. OPV tries to get the thinker inside the heads of those involved. 6: First important priorities Stands for First Important Priorities. This is a basic tool like the others. It provides a deliberate instruction to you (or to others) to focus directly on priorities (in general or at a particular moment). 7: Alternatives. Possibilities and choices Another of the convenience tools that we can use with ourselves or with others in order to direct our minds to carry out some task. A.P.C. involves looking for the Alternatives, Possibilities or Choices (whichever is appropriate) in that situation.

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8: Consequence and sequel This is a scan of time for your brain. Helping you focus upon the consequences that might arise from a decision, course of action or change of any sort over time periods.

2: Decision and evaluation Judging the value of an option. Is this worth doing? Making decisions and making choices. Decision making can be easy with the right tools. 3: Problem-solving and design Finding solutions to problems, and designing solutions to problems. In a sense any design task is also a problem-solving task because there is something to be achieved and no obvious way of achieving it. 4: Coping and organising: Coping with confusion and mess. Creating order out of chaos. Organising different elements so that the whole works - a common enough reallife situation. 5: Negotiation and conflict Two party situations often have each side trying to get what they want. This lesson will help you turn arguments and conflict into win-win outcomes.

Module 2: Thinking Situations

Module 2 uses the thinking tools the student has acquired from the first module. The course examines decision and problemsolving techniques which you can use to effectively manage those situations. 1: Plan and action Getting things done, making something happen, implementation, carrying something out. Thinking is involved not only in arriving at a decision but also in carrying it out. Planning is usually an essential part of getting something done.

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I have become a convert. In lateral thinking our normally haphazard way of thinking is replaced by a deliberate method that, in a prescribed and systematic way, solves the problems. Ivar Giaver, Nobel Prize for Physics, Renssalear Institute

6: Communication and persuasion The transfer of information. The transfer of perceptions. Getting other people to see what you want them to see. Clarity of communication. Opening up perceptions in persuasion. 7: Exploration and discussion Making a map of the situation. Getting as much information as possible. Investigation, hypothesis and hypothesis testing. Explanation: what is going on? Discussion with the purpose of exploring a situation: different information and different views. 8: Opportunity and initiative Greenfield thinking much of our thinking is reactive: we are forced to think about something. In this Section we look at initiatives: we set out to think about something because we want to. Looking for opportunities.

Module 3: Creativity

1: The need for lateral thinking: Realising the need to improve the quality of our thinking. Application of thinking to different areas. 2: Basic level creativity: The cure for arrogance and the deliberate search for alternatives: concepts and explorations. The mechanics of new routes. 3: Judgement and movement: The difference between perception and processing. Patterning systems, and the concept of idiom. humour, logic and lateral thinking. 4: Escape: Escape from your train of thought.. learn to take a different road.

5: Stepping stone: Learn to look for the way forward a step at a time. Every creative journey starts with a step. 6: Random juxtaposition: Unleash the power of your mind with this technique when you need it. Constraints, shaping, using and harvesting ideas. 7: The treatment of ideas: Constraints, shaping, using and harvesting ideas. 8 : Focus How to define the creative thrust. The creation of idea sensitive areas for the generation of creative thinking.

Final thoughts on Effective Thinking

Whatever organisation you work for, whatever the nature of the business, you and your fellow employees can benefit greatly from Effective Thinking from Dr. Edward de Bono. It is a proven system that brings people together to improve efficiency and productivity in the workplace. A range of courses with tutor support and certification is available to all participants, so get in touch with us today to find out more about Effective Thinking.

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by Dr. Edward de Bono

Contact Details Address T > 123 456 E > info@effectivethinking.me W > www.effectivethinking.me