1) Executive Summary:

Project title: Web Based Student Support A website is a page or collection of pages on the World Wide Web that contains specific information which was all provided by one person or entity and traces back to a common Uniform Resource Locator (URL). his pro!ect aims to provide a website for the students who come in Ahmedabad for studies and face difficulties in getting their basic needs like accommodation" food" books etc. When we entered Ahmadabad we faced those difficulties and then every time we thought that someone could come and help us out and that also for free.

2) Web site considerations: !eatures" Purpose)

a) Aim/ Goal: his website made especially for the students who come to Ahmadabad for their future studies like #asters" $raduations and finding difficulty for their accomodation" food and other basic needs. b) Market to Reach: %ere" the main #arket for our website is youngsters and graduate students. heir age criteria may around &'()*. c) Concept of Website development: his provides easier way information to the students regarding living hostels" rooms" pgs" and more over convenient and cheap rate places to live near to their colleges. his will be free for the students for first use. d) Keyword earch: +t will help the students to search via keywords. Like short cut. his website made for students only so it included the criteria search like if student has limited budget then which type of place he will be suited to" how much it monthly e,penditure etc. We also included the area wise place search so that they can save timings in finding the places.

e) !romotion: We are going to publish this site for free purpose so we will try to make promotion of websites at colleges" schools and institutional area. Also we will submit it on other websites and search engines.

#) Situational $nalysis:
4C Framework of Marketing:

-. stands for .U/ 0#1R" .0#21 + 0R/" .0#2A34 5 .03 16 to analy7e the situation.

1) CUSTOMER:

his is student(based website. #oreover" the target market of our website is &' ( )* age groups. +t has tied up with well(known colleges and schools" which are established in Ahmadabad and near other cities. hey will be useful in promoting the website as well as its benefits during the year for new comers in the city. +t is also e,ploring the promotional activity relation with other distributors like stationary shops" educational classes etc.

2) COMPETITORS:

We know that there are no of websites for the students who provide various information regarding colleges" hotel campuses and all but after analy7ed the competitive market + found that + have a competitive advantage of providing special information in detail to the students at very cheap cost" accurately fast and also with location and addresses with phone numbers.

3) COMPA !: +t will be in !oint venture with an educational institution i.e. $ U ($U8ARA 1.%30L0$+.AL U3+91R/+ 4) which provides us the latest information of students information day to day. here will be no initial charges for : months in starting" as we will newly starting website. +t will be operate for )- hours.

4) CO TE"T: 1stimation of the students approach is high as may of students come Ahmadabad for their future studies. As the students preferences are changes time by time" this website will be more useful to them in finding a proper place nearer to their respective colleges.

%) &ar'et Positionin(:
Meaning: #arket positioning is the customer;s e,pectation of the brand" product or service in specific market segmentation. #ere$ t%e main o&'e(t to (reate a )o*itioning image of t%e we&*ite in min+ of o,r (,*tomer i-e- *t,+ent* w%i(% i* o,r IC#E marketo do the market )o*itioning of we&*ite it i* re.,ire+ to +efine fo//owing .,e*tion*:

Target Market: %ere m0 target market i* )arti(,/ar/0 *t,+ent* &etween 11 2 23 age gro,) w%o (oming in A%ma+a&a+ for t%eir f,t,re *t,+ie*-

Offer*: Pro4i+ing information to *t,+ent* wit% free )am)%/et wit% fir*t regi*tration %a4ing f,// +etai/*- It wi// &e free of (%arge-

5enefit*: Website provides the in depth information with /o(ation$ a++re**$ )%one n,m&er to 4erif0 et(-

Pro&/em t%at wi// &e *o/4e+:

/tudents will get easy to use information without wasting time in searching the places in new area.

Com)etiti4e A+4antage: his website will offer the best and true information at cheapest cost that will be almost free of cost. +t will provide information like a brochure an+ a %e/) of e6)ert wi// make it-

+t also has a search engine which help to find content on the page <uickly.

)) &ar'etin( strate(y !or *ebsite promotion:

OFF7I E MAR8ETI 9 STRATE9!:
FU :RAISERS +t is mainly prepare for the student;s convenience only. herefore" fundraiser will be colleges" financial institutions who provide fund. FREE STUFFS: $ive or offer free recycling bag in stationary books shop with website details printed on it. E;S PAPER A:S: +t;s too easy way of promoting the website" that is through newspaper and advertisement papers. E<E TS = SEMI ARS:

When any event or seminars are arranged for the students" sponsorship or advertisement can be given so that website publicity will be done. :IRECT MAI7I 9 A:<ERTISI 9: =o free mail to yahoo" $oogle users to promote the website. And also take help of friends to post on >ace book.

1-

On/ine marketing *trateg0:

Pa0 Per C/i(k A+4erti*ement
$ive advertisement on well known websites" blogs with making tie up with them and also do advertisement of their sites on us.

2-

Sear(% &,i/+ing o)timi>ation

#ake easy way to search upon our site that students don;t get confused in finding any information.

3-

Fa(e&ook marketing:
#ake contacts with friend;s group who are using any social website to promotion my website and do post.

4-

Emai/ marketing:
his strategy helps to develop the good relationship between students and the owner of the website that in touch with the students in contact.

3-

On/ine )re** re/ea*e:

ry to give online advertisement in terms of pop up ads on educational sites.

?-

8e0wor+ Re*ear(%:
his is the cornerstone of a great website. %ere students can find the e,act detail or data they are in search of" which leads to the optimi7ation to their <ueries.

+) SW,- $.$/0S1S:
A)STRE 9T#S:
/tudent oriented website. /tudents can easily gather the information as per their conveniences;. /atisfactory data will be provided to the students. Useful to students who are totally new in the city. /ave the most valuable time and cost too. +t involves the large community on website.

?)

OPPORTU IT!:
/tudents wants to get easy access and to surf information on we&*ite* >acilitates the students with appropriate place for living near to their respective colleges and institutions as its !oint with $ U board. 4oungsters have more population so there is a chance to earn and grow. Usefulness is more than other websites.

.)

;EA8 ESS:
#embership re<uired if they want to get more than @ places at a time and nearer to one location.

Start ,) (o*t wo,/+ &e %ig% Coor+ination from in*tit,te*-

=)

T#REATS:
0ther student corner websites are already there to (om)ete a* we are new *er4i(e )ro4i+er of *t,+ent re/ate+ information-

;e&*ite fa(e* t%e regiona/ an+ /o(a/ (om)etition off/ine a/*o

Una((e)tan(e of we&*ite or ,neffe(ti4e )romotiona/ a(ti4itie*-

S,mmar0
+n the present time internet 5 websites are mainly use for promotions and for awareness" students are more connected with internet" so with using this website we can provide all types of information to students of Ahmedabad. /o a website for this would be the best platform. And here we have tried to convert that idea into the pro!ect.