Vous êtes sur la page 1sur 37

An Internship Report on General Banking Of Prime Bank Court Road Branch

Submitted to:
S. M. Saief Uddin Ahmed Senior Lecturer Department of Business Administration Sylhet International University

Submitted by:
Nasrin Aktar Roll: BA 16019, BBA (Finance) Department of Business Administration Sylhet International University

Submission date: 28.07.2013

Table of Content
Submission Letter Certificate of the Supervisor Certificate of the Bank Manager INTRODUCTION Acknowledgement Executive Summary (INTRODUCTORY PART) Origin of the study Objective of the study Scope Methodology Limitation of the study (PROFILE OF PRIME BANK COURT ROAD BRANCH) Background of the Prime Bank Court Road Branch Court Road Branch at a glance Vision, Mission & Objective Financial Highlight of Court Road Branch (GENERAL BANKING OF COURT ROAD BRANGH) Front Desk activities Accounts Opening department Pay Slip Issue Despatch Section Account Closing Section ( SWOT ANALYSIS & FINDINGS)
SWOT Analysis Findings ( RECOMMENDATION & CONCLUSION)

*** *** ***

Recommendation Conclusion Reference

Letter of Submittal
28th July 2013 S.M. Saief Uddin Ahmed Senior Lecturer Department of Business Administration Sylhet International University

Subject: Submission of BBA Internship Report

Dear Sir, It is my pleasure to submit my internship report on General Banking of Prime Bank, Court Road Branch, Moulvibazar. To submit this report I have tried my best to gather information from on the job training and from secondary sources. The preparation of this report enabled me to a great extent to complete my theoretical knowledge with practical analysis.

Besides this, Time to time discussion with you helped me a lot to find out the right way to proceeded.

Thanks a lot for your heartiest co-operation.

Sincerely

-------------------(Nasrin Aktar)

Letter of certificate
Date: 28.07.2013

I am immensely pleased to declare that Nasrin aktar, a student of the department of Business Administration of this university, bearing ID 16019, has completed the assigned task of writing an internship report on General banking of Prime Bank, Court Road Branch Moulvibazar fruitfully. During the stipulated period of time of internship period, she has done many works practically in the bank and also reviewed different literature related to banking as well as browsed much information. And eventually, she prepared this report, giving insight into many aspects of the topic ins and out.

Last but not least, it is worthy to mention that the works done during the preparation of this report will help her to take part other types of reporting activities. Now I allow her to defend the report before the panel of experts.

I wish every success in her future endeavor.

(S.M Saief Uddin Ahmed)


Senior Lecturer and Internship supervisor Department of Business Administration Sylhet International University

Introduction

Acknowledgement
In the process of preparing this report I received genuine cooperation from number of individuals. I would remember them with my heartfelt appreciation and gratitude.

First of all my special gratitude goes to my faculty instructor, S.M. Saief Uddin Ahmed for his cooperation and the time to guide my efforts with helpful hints and useful advice all along the preparation of this report. I would like to thank Md. Abdul Latif, Head of the department of Business Administration, Sylhet International University, Who helped me a lot in writing this report. I am very much grateful to Md. Nazrul Islam who is the asst. vice president & the head of Court Road Moulvibazar Branch for provide me a chance to work such a reputed bank.

I would specially like to thanks executives of PBL who extended their wholehearted cooperation during my internship period. I did not learn only professional insight but also I learned how to work in pressure, how to have patience in hurdles, how to behave with the seniors & how to help the juniors.

At the end I would like to convey my thanks to all the teachers of my department, from whom I learned throughout the years, which help me to build my career.

I have so far tried my best to present the paper according to the instructing of my honorable teacher. The limitation was availability of reference book on the related topic and time. However with all limitation I have tried to quote the information in the approved manner by my best effort. But still there might be mistake. I urge to my admirable course teacher to see the faults in exonerate-eye.

Executive Summary
Economic history shows that development has started everywhere with the banking system and its contribution towards financial development of a country is highest in the initial stage Modem banks play an important part in promoting economic development of a country. Bank provides necessary funds for executing various programmers underway in the process Of economic development. They collect savings of large massages of people scattered throughout the country, which in the absence of the banks would have remained ideal and unproductive. These scattered amounts are collected, pooled together and made available to commerce an. industry for meeting the requirements.

As a fully licensed commercial bank, Prime Bank is being managed by a highly professional and dedicated team with long experience in banking. They constantly focus on understanding and anticipating customer needs. As the banking scenario undergoes changes so is the bank and it repositions itself in the changed market condition. Prime Bank has already made significant progress within a very short period of its existence. The bank has been graded as a top class bank in the country through internationally accepted CAMELS rating. The bank has already occupied an enviable position among its competitors after achieving success in all areas of business operation.PBL offer all kinds of commercial corporate & personal banking service covering all segments of society within the framework of banking company act rules &regulations laid down by our central bank. Modern banking system plays a vital role for a nations economic development. Over the last few years the banking world has been undergoing a lot of changes due to deregulation, technological innovations, globalization etc. These changes in the banking system also brought revolutionary changes in a countrys economy. In the backdrop of economic liberalization and financial sector reforms, a group of highly successful local entrepreneurs conceived an idea of floating a commercial bank with different outlook. For them, it was competence, excellence and consistent delivery of reliable service with superior value products. Accordingly, Prime Bank Ltd. was created and commencement of business started on 17th April 1995.

The purpose of Banking is to ensure transfer of money from surplus unit to deficit units. Banks in all countries work as the repository of money. The owners look for safety and amount of interest for their deposits with Banks. Entrepreneurs try to obtain money from the banks as working capital and for long term investment. Banking sector thus owe a great deal to the deposit holders on the one hand and the entrepreneurs on the other.

Prime Bank Ltd. is able to remain competitive and enjoyed continued growth, which in some extent depends on financial sector reforms of the government. Prime Bank Ltd. is in complete agreement with Bangladesh Banks plans to review and thoroughly assess the financial sector and set the future framework for the industry. This Bank always stays tuned to the realities of rapidly changing markets. Management of PBL strongly believes that this bank will grow and prosper in the days to come.

Banking sector is expanding its hand in different financial events every day. At the same time the banking process faster, easier and the banking arena is becoming wider. As the demand for better service increases day by day, they are coming with different innovative ideas and products. In order to survive in the competitive field of the banking sector, all banking organizations are looking for better service opportunities to provide their fellow clients. As a result it has become essential for every person to have some idea on the bank and banking procedure.

The bank has consistently turned over good returns on Asset and capital. Its capital base is as strong as its profit is high, not only this capital adequacy ratio 12.64% (Taka in million). Its last year net profit after taxation was Tk 2699 (Taka in million).And retained Profit was Tk 240 (Taka in million). Literally this bank is growing day by day.

Prime bank is listed with promoter shareholders collectively holding a 46% stake in the bank. One of the main reasons for the bank good financial condition is that the bank promoters, who have other business interest as well, have refrained from using the bank for insider landing. This is a huge issue for Bangladeshi private banks and together with somewhat tax supervision, is the single biggest factor for the poor financial condition of most private banks. Prime Bank Limited its steady progress and continuous success has earned and the reputation of being one of the leading private of the country.

Introductory Part

Origin of the Study


An internship program helps the student of BBA to come out from such debate, because BBA degree entails internship program in which students work in an institution practically before they enter into the job market. This report is originated having three months long internship program originated after completing the BBA program .It also related learning experience for individuals who wish to develop hands on work experience in a certain occupational field. I am lucky that I have got chance to work on General Banking Operation in PBL at Court Road Branch. During my internship period, I was working in different desk .I really enjoyed working in one of the most powerful and renowned Bank. My Internship experience gave me a good exposure about the real life banking system in Bangladesh. This opportunity taught me the corporate culture at work place.

Objective of the report


In this report, I tried to furnish all sorts of practical dealings that are conducted in case of handling various types of activities in general banking. Objective of this report can be summarized as follows:

To know deeply about general banking procedure and examine banks performance in general banking activities. To specify some findings on given topic and to reveal some recommendation for better performance in general banking.

Scope of the Report


A bank has different products, different services and different customers. Different departments of a bank perform different activities. I have completed my research by collecting all the information from my branch where I am worked to complete my internship. However, the scope of present study was limited in a specific area of an organization Prime Bank Limited, Court Road Moulvibazar Branch. So this study says only about the activities of this branch.

Methodology of the study


Exploratory research method is used in writing this report. This type of research is meaningful in any situation in which the researcher does not have enough understanding to proceed with the research project. Both primary and secondary data is used to prepare this report. The details of these sources are highlighted in the following.

The primary source consists mainly of personal observation during the attachment period, practical work experience in different desk of the bank, face-to-face conversation with the respective clients.

Secondary information came mainly from websites, annual report of the Prime Bank Limited, Annual report of Court Road Branch, various book articles regarding general banking.

Limitations:
The major limitations of this report are as follows: Large-scale research was not possible due to time constraints. Relevant date and document collection were difficult due to the organization confidentiality. Non availability of data in a systematic way. Availability of the reference book is another limitation. Court Road Branch is very busy branch. In this branch employees get very little time to teach theoretical knowledge to the trainee.

Profile of Prime Bank,Court Road Branch

Background of the Court Road Branch


Prime Bank Court Road Branch (CRB) starts its work in 18th December 1995. As a fully licensed commercial bank, CRB is being managed by a highly professional and dedicated team with long experience in banking. They constantly focus on understanding and anticipating customer needs. As the banking scenario undergoes changes so is the bank and it repositions itself in the changed market condition. Court Road Branch has already made significant progress within a very short period of its existence. The bank has already occupied an enviable position among its competitors after achieving success in all areas of business operation. PBL, CRB offer all kinds of commercial corporate and personal banking service covering all segments of society within the framework of banking company act rules and regulations laid down by our central bank. High quality customer service through competent workforce remained uppermost in Prime Bank Court Road Branch thinking action plan. Integration of technology in business functions is an important strategy for PBL (Prime Bank Ltd.) to seize opportunities and provide value-added service to the customers.

Management of CRB has put in place necessary business initiatives, which are to ensure success as Prime Bank Ltd. moves towards the new millennium. Its guiding principles are rendering of service to customers more efficiently and effectively than other competitors and concentrating on core business and building on our strengths. Customer services of PBL, CRB are acknowledged to be one of the best in the industry and for this high quality Prime Bank Ltd. is rated as a top-performing bank.

Core values:
For customers To become most caring bank by providing the most courteous and efficient service in every area of our business. For employees For shareholders For community Promoting being of the members of the staffs. To ensure fair return on their investment through generating stable profit. Assume its roles as socially responsible corporate entity in a tangible manner through close adherence to national policies and objectives.

Retail Banking:
As a part of risk diversification strategy PBL, CRB expended the lending activities in this sector. The growth rate of CRBs consumer financing was increase day by day. The loan schemes offered by the bank include Home Loan, Loan against Salary, Marriage Loan, Car Loan, Hospitalization Loan, Education Loan, Doctors Loan, Travel Loan etc.

General Loan scheme (CCS):


The limited group of people can rise their standard of living by accruing domestic durable product, Example- TV, Freeze, Computer, Motor vehicle etc. The monthly installment does not exceed 50% of the disposable income of the customer. General the time period of CCS loans are two years.

Small & Medium Enterprise:


PBL, CRB provide credit facilities to small and medium size entrepreneurs located in the urban and sub urban areas to encourage new and educated young entrepreneurs to undertake productive venture. The loan ceiling is taka 2.5 lac for small enterprise and taka 75 lac for medium enterprise.

Deposit Product:
Bank is the largest mobilize of surplus domestic savings. For poverty alleviation we need self employment, for self employment we need investment and for investment we need saving. The more the growth of saving the more will be the prosperity of the nation. CRB offer some attractive deposit product. Those are: Saving Account Current Account Short Term Account Fixed Deposit

Deposit under Scheme:


Double Benefit Deposit Scheme Monthly Benefit deposit Scheme House Bulding Deposit Scheme Education Saving Scheme Lakhpoti Deposit Scheme Prime Millionaire Scheme Contributory Saving Scheme Laksma Puron Saving Scheme

Vision Statement
To be the best Private Commercial Bank in Bangladesh in terms of efficiency, capital adequacy, asset quality, sound management and profitability having strong liquidity.

Mission Statement

To build Prime Bank Limited in to an efficient, market driven, customer focused institution with good corporate governance structure. Continuous improvement in our business policies, procedure and efficiency through integration of technology at all levels.

Objectives
To carry on, transact, undertake and conduct the business of banking in all branches. To receive, borrow or to raise money on deposit, loan or otherwise upon such terms as the company may approve. To provide for safe-deposit vaults and the safe custody of valuables of all kinds. To carry on business as financiers, promoters, capitalists, financial and monitory agents, concessionaires and brokers. To act as agents for sale and purchase of any stock, shares or securities or for any other momentary or mercantile transaction. To establish and open offices and branches to carry on all or any of the business abroad and within the country provided prior permission is obtained from Bangladesh bank.

Brief Profile of Court Road Moulvibazar Branch

Name: Date of incorporation: Registered Office:

Prime Bank 18th December 1995 Court Road Moulvibazar-3200, Sylhet, Bangladesh

Logo: Branch Manager: Activities: Banking Operation System: Technology: Total Customer: Total Staff: Phone: SWIFT: Fax Number: Email: Md. Nazrul Islam General Banking, Foreign Exchange, Retail banking Conventional Banking Member of SWIFT, Online banking, TemenosT24 Software 15196 16 (0861) 53877, 54940 PRB LBDDHO14 88-0861-53878 pblcourtroad@primebank.com.bd

Yearly (2012) Closing Position of Court Road Branch:


Particular
Deposit SME Loan Advance Profit/ Loss position Cash in hand Sonali Bank Balance Total Inland L/C Opened 218.17 18 49.16 7.47 .99 .39 8

Amount(Taka in core)

Last 3 years Loan position of PBL Court Road Branch


Year
2010 2011 2012 44.24 56.07 49.16

Amount (Taka in Core)

Graphical Presentation:
(Taka in Core)
0.99 7.47 49.16 18 218.17 0.39 8 Deposit SME Loan Advance Profit Cash in hand Sb Bank balance L/C Opened 56.07 49.16 44.24

(Taka in Core)

2010 2011 2012

Figure: (2012) Closing Position

Figure: Loan Position of CRB

General Banking of Court Road Branch

Front Desk activities:


Front Desk plays a vital role for handling its customer. Front desk activities include following particular: Customer Service: Customer service is always a very vital issue for Prime Bank Court Road Branch. There is a common dialogue in Prime bank which say Customers are our King. So it likes to treat its customers with a very outstanding manner. Front Desk is very important in a banks customer service. This happens gradually that a prospective client approach to a bank at first to know something, to know the facilities which the bank could provide customer. There are verities of client, some may be a teacher, someone is a doctor, and someone is businessman and may be some are students. In Court Road Branch all the prospective customers are equally valuable.

Account Opening Department


The main task of this section is to open different accounts, issuing cheque books, maintenance of A/C opening register. This department invites people to open A/C to be a client to taking service provided by the bank. Relation between customer and banker start with opening an account. The Prime Bank Limited offers the following types of accounts to its customers:
Current account (CD A/C) Savings account (SB A/C) Short term deposit (STD A/C) Fixed deposit account (FDR A/C)

Current Account:
This is a business account. Usually this A/C is operated by the name of a business entity. These types of accounts are for those depositors who want to withdraw their deposit any time in the working days. There is no restriction in maintaining deposit. The purpose of the A/C is to meet the monetary dealings of a business. In current account no interest is given.

Features of Current Account:

A Current Account can be opened with a minimum initial deposit of Tk. 1,000. CD holder can draw cheques on their accounts for any amount and any number of times in a day. Client will not get any interest on his deposited amount.
(Source: Information from A/C register of PBL,CRB)

Saving Account:
Saving accounts are intended especially for the group who has the propensity to save. They have been compensated a fixed interest on their reserves. The main objective of this account is to promote lower income people to save their portion of their income for their future use. Hence there is restriction on withdrawals in a month. Heavy withdrawals are permitted only against prior notice. Features of Savings Account: A client need to an initial cash deposit of Tk 500. A depositor can withdraw from his Savings Bank Account twice in a week. The interest rate on SB account is 5.25%
(Source: Information from A/C register of PBL,CRB)

Short Term Deposit Account (STD):


Short-term deposit or STD account opening procedure is similar to that of the current account. Withdraws from this type of account require a prior notice of seven days. . A STD account may be opened by an individual person. It is an interest bearing deposit. Interest is calculated on daily basis as per Banks Prescribed Rate and is credited to account on half yearly basis.
INTEREST RATE for STD ACCOUNT:

Particulars Below Tk. 1 core Tk. 1 core and above

Interest Rate 5.00% 6.00%


(Source: Collected from PBL, CRB Rate sheet)

Fixed Deposit Account (FDR):


Fixed deposit scheme should be kept for a fixed term or period. It is popularly known as Time Deposit. Because these deposits are not repayable on demand but they are withdraw able subject to a period of notice. The prospective fixed deposit holder is expected to fill up an application form prescribed for the purpose stating the amount and the period of deposit. The application itself contains the rules and regulations of the deposits including the space for specimen signature. Features of FDR: FDR allowed for one, three, six and twelve month period. Loan may be sanctioned against FDR.
(Source: Information from A/C register of PBL,CRB)

INTEREST RATE OF FIXED DEPOSIT RECEIPT:

Period
1 Month 3 Months 6 Months 1 Year & Above

Amount
Below Tk. 50 Lac Below Tk. 1 crore- Above 1 Crore Below Tk. 1 crore- Above 1 Crore Below Tk. 1 crore- Above 1 Crore

Rate of Int.
7% 11.25% 11.25% 11.25%

(Source: Collected from PBL, CRB Rate sheet, circular no.03/2013)

SPECIAL SAVING SCHEME


IN COURT ROAD BRANCH (CRB) the types of Special Purpose Deposits/Savings Schemes are:

Double Benefit Deposit Scheme (DBDS) Monthly Benefit Deposit Scheme (MBDS) Lakhopati Deposit Scheme (LDS)

Prime Millionaire Scheme PMS) Contributory Savings Scheme (CSS) Laksma Puron Savings Scheme (LPS)

Double Benefit Deposit Scheme (DBDS):


Deposit of Tk. 10,000/- (Taka twenty five thousand) and multiplies thereof but maximum limit of Tk. 25,00,000/- (Taka twenty-five Lac) at a time will be acceptable under the scheme. A specially designed Receipt shall be issued for the deposit under the Scheme in the same manner as issued in case of FDR. The instrument shall be issued for 06 (six) years term. At maturity after 06 (six) years double the amount of deposit will be paid to the depositor.

Features of DBDS:

Investors deposit of Tk. 10,000/- or its multiple will be double in 6 years. No benefit including interest / Profit shall be allowed for pre-mature encashment within 1 year. Encashment after 1 year of its opening, benefit shall be allowed on the deposit at normal Saving Deposit rate.
(Source: Information from A/C register of PBL,CRB)

Monthly Benefit Deposit Scheme (MBDS):


PBL Court Road branch offers monthly income scheme to its depositor with an attractive benefits. The scheme is design for the benefit of the persons who intend to meet the monthly budget of their family from the income out of their deposit. Maturity Value Table: Tenure 1/2 Year 3 Year 5/7 Year 10 Year Monthly Benefit Per Lac Before Tax( in Tk) 1113 1121 1125 1167
(Source: Collected from MBDS form)

Feature of MBDS: A fixed amount will be added with the deposited amount after the end of each month. Loan may be sanctioned against MBDS.
(Source: Information from A/C register of PBL,CRB)

Lakhopati Deposit Scheme (LDS):


In a Lakhopati Deposit Scheme depositor will have to pay monthly installment into a bank and after completing maturity he or she will get certain amount of money. The depositor will have the option to choose any installment size and period at the time of opening of the account and will not be allowed to change the size of installment afterwards. A person can open more than one account for any size of installment in any branch of the Bank. Maturity Value Table: Monthly Installment ( In Taka) 250/500/1285/2400/Tenure 15 Year 10 Year 5 Year 3 Year Amount to be paid after maturity 1,00,000/1,00,000/1,00,000/1,00,000/(Source: Collected from LDS form)

Feature of LDS: Loan may be sanctioned against MBDS. The installment shall be payable by the 8th day of every month. Advance payment of any number of installments is acceptable.
(Source: Information from A/C register of PBL,CRB)

Prime Millionaire Scheme (PMS):


The scheme is suitable for the person who intends to deposit money for next use. Normally, by this account people can deposit their money for different period, after the maturity he/she will get Tk.10, 00,000/- back. The depositor will have the option to choose any installment size at the time of opening of the A/C.

Maturity Value Table:


Size of the monthly Deposit ( In Tk) 12050/7500/4215/3015/Investment Period 5 Year 7 Year 10 Year 12 Year Terminal Value ( In Taka) 1,000,000/1,000,000/1,000,000/1,000,000/-

(Source: Collected from PBL, CRB Rate sheet)

Feature of PMS: The installment shall be payable by the 8th day of every month. Advance payment of any number of installments is acceptable. PBL CRB offer 90% Loan facility against the deposit.
(Source: Information from A/C register of PBL,CRB)

Contributory Saving Scheme (CSS):


This is a Savings Scheme in which a person gets the opportunity to build up savings by contributing monthly installments and receives an attractive fixed amount at the end of a specified term. The Scheme is designed to help the fixed income group to save money and build up a sizable fund with which they can go for some income generating venture to improve the quality of their life and/or meet any future financial obligations.

Feature of CSS: Minimum size of the monthly installment shall be Tk. 500/- and maximum size shall be Tk.25000/The deposit shall be for a period of 5 year. Loans may be allowed up to 90% of the deposit amount against lien on the after at least 2 (two) year of regular payment of installment.
(Source: Information from A/C register of PBL,CRB)

Laksma Puron Savings Scheme (LPS):


By this account people can deposit their money for different period, after the maturity he/she will get a Fixed Amount. Minimum desired amount is Tk 50,000 & maximum amount is Tk 1,000,000.

Maturity Value Table:

SL

Desired Amount at Maturity 50,000 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 1,000,000

Installment Size 1 Year 3925 7850 15699 23549 31398 39248 47097 54947 62796 70646 78495 2 Year 1835 3671 7341 11012 14683 18353 22024 25694 29365 33036 36706 3 Year 1140 2280 4560 6840 9120 11400 13680 15960 18240 20520 22799 4 Year 800 1600 3200 4800 6400 8000 9600 11200 12800 14400 16000 5 Year 598 1196 2391 3587 4783 5978 7174 8370 9565 10761 11957

1 2 3 4 5 6 7 8 9 10 11

(Source: Collected from PBL, CRB Rate sheet)

Feature of LPDS: Depositor(s) can avail loan facility against pledge of Deposit Receipt up to 90% of the deposited amount upon after completion of at least 1 year. No interest shall be paid if premature encashment take place before expiry of 1 year. In case of premature interest will be paid on normal savings account interest rate.
(Source: Information from A/C register of PBL,CRB)

Issue of Pay Slip:


A pay slip is written authorization for making payment-specified person or firm payable by issuing branch, for a discharge liability of the bank. Mainly Pay slip is used for banks internal payment purpose. As pay slip is originated made payable by the bank in a receipt form there is no need for any application for its issue. A pay slip is issued to effect payments on account of bills payable for goods and services purchased or availed by it. For example, bank is required to make payment of bills for the purchase of furniture and fixture, for printing and stationary and for any other works done on its behalf by the other party on agreement with the bank.

Last 3 years Deposit position of PBL Court Road Branch:


Year
2010 2011 2012

Amount (Taka in Core)


164 194.48 218.17

Last 3 years Profit position of PBL Court Road Branch:


Year
2010 2011 2012

Amount (Taka in Core)


3.28 6.45 7.47

Graphical Presentation:

(Taka in Core)

(Taka in C0re)
3.28 2010 2011 2012 6.45 7.47 2010 2011 2012

164 218.17

194.48

Figure: 3 Years Deposit Position of CRB

Figure: 3 years Profit Position of CRB

Cheque Book Issue:


In Court Road Branch (CRB) when a person open an account a cheque book is provide to him/her after 4 or 5 days later. For getting this cheque book the customer should fulfill some requirement. Below discuss the process. The process of Cheque Book Issue: Customer will fill up the cheque requisition slip by writing down the account number, name of the account holder, address and signature of the account holder and present to the passing officer. If the owner of the account has wanted to draw a cheque book by a bearer then the bearers signature has appeared on the requisition slip. And the bearer signature has been authentic by the account holder signature. The signature will be verified on the software. If the signature is similar then the cheque book serial number is posted by the officer at the computer. After that the officer prepares the cheque book with the account number and branch seal. The issued cheque book posted in the proper cheque book issue register & will receive the sign of the customer after handling the cheque book to him/ her.

Despatch Section:
This section is responsible for receiving the entire letter from outside of the bank and to send the entire letter from the bank. For this the section keeps a register book. Its also received the entire document and anything addressing the book. However two types of letters are continuously received in the branch. When the officer receives paper from outside then the officer seals on that paper received and when the officer sends paper to the outside of the bank then the bank seal on the paper Despatch and put his signature on this document.

ACCOUNT CLOSING SECTION:


It is a general right for every account holder to close his or her account at any time she/he find inconvenient to continue. But also has some formalities. The person needs to apply to the manager of the specific branch mentioning the reason for the account closing also the date when he would like to close his/her account with 100/- account closing charge.

SWOT Analysis and Finding

SWOT Analysis:
SWOT analysis enables an organization to have a comprehensive insight about its current position in the industry compared to the competitors. It is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. The technique is credited to Albert Humphrey.

The SWOT analysis comprises of the organizations internal strength and weaknesses and external opportunities and threats. SWOT analysis gives an organization an insight of what they can do in future and how they can compete with their existing competitors. This tool is very important to identify the recent position of the organization relative to others, who are playing in the same field and also used in the strategic analysis of the organization. Below show the Prime Bank Court Road Branch strength, weakness, opportunity, and threat.

Strength

It is a high profit generating branch of PBL in Sylhet region. The branch and its employees have banking experience of over 17 years. It is in a very appropriate place to attract large investors and businessmen. It has an excellent reputation. All modern banking facilities are available at Court Road Branch of PBL. Employees behaviors towards clients are very appealing. All the employees are contented with the current level of remuneration.

Customer retention level is exceptionally high for this branch. Working method of this branch is improving day by day. Employees have a good personal relationship with customers. Good corporate image in the banking sector. It has a huge level of deposit. Most of the employees are with a good educational background. It has good relations with other commercial banks as well as the Bangladesh Bank. Energetic as well as smart team work. Strong Financial Position. Membership with SWIFT (Society for Worldwide Inter-bank Financial Telecommunication)

Weakness
Number of employees is not adequate. Computer literacy of the employees is very much low. To get some services, the clients need to deal with more than one employee. There is only one own ATM booth, which is not sufficient for all the customer of CRB.

Internet Services is very slow in Court Road branch. Lack of proper motivation, training and job rotation. PBL Court Road Branch dont have any strong marketing activities through mass media e.g. Television

Opportunity

The population of Bangladesh is continuously increasing at a rate of 7.3% per annum. The countrys growing population is gradually and increasingly learning to adaptation of consumer finance. As the bulk of our population is middle class, different types of products have very large and easily pregnable market.
Increase in the number of private commercial bank itself suggests a potential huge market for banks in Moulvibazar. As the number of foreign goers is increasing in Moulvibazar, PBL, CRB Branch can collect home bound remittance by its quick service.

To be the most efficient Bank PBL has chosen T24 of Temenos Holdings, NV Netherlands Antilles as the core banking Software (CBS) for the first time in Bangladesh.
There is a huge opportunity of industrial advance.

PBl Court Road Branch Have growth of sales volume. Change in Political environment.

Threat
Numbers of private bank are increasing. Some Banks offering more attractive interest rate on deposits. Many foreign banks are penetrating markets by various aggressive advertising and promotional activities. Increase in TAX, VAT on banking services and Increase in corporate tax rate. Changes in general economic condition resulting from calamities and political disturbance. Increase the technology advancement.

Findings:
Prime Bank Ltd has emerged itself as one of the most disciplined and promising banks in the commercial banking sector in Bangladesh. In this competitive market Prime Bank Ltd. competes not only with the others commercial banks but also with the public sector banks and has been able to throw in more positive contributing towards economic development of Bangladesh as compared to other banks. On the basis of previous analysis and practical experience of 3 months internship program in Court Road Branch (CRB), the following findings are observed during the research period:

Today is the age of technology where computer leads every sphere of lives including banking activities from this sense PBL Court Road Branch does not have experts in computer. As this a busy branch and the load of work is high here, thats why this branch needs huge human labor. But compared to this, PBL Court Road Branch does not have enough employees.

PBL Court Road Branch has enough customer in Moulvibazar, but there is only one ATM booth which creates harassment for customer To write Voucher for every transaction consumes time as well as it also kills customers time.

How well customer is served by GB Officer is not properly monitored. As a result it is found that indifferent in work in GB section is not properly watched by authority.

Junior Officers are not properly trained. As a result they have lacking in banking activities and they do not provide standard service PBL, Court Road Branch does not have PBL, Court Road Branch does not have speedy in internet facility. Because of slow internet speed, customer has to wait for their transaction. As a result customer dissatisfaction rate is increasing.

Recommendation and Conclusion

Recommendation:
I had the practical exposure in Prime Bank Ltd. for just twelve weeks, with my little experience in the bank in comparison with vast and complex banking system; it is not so easy to recommend some suggestion to enhance the performance level of the organization. I have observed some shortcomings regarding operational and other aspects of their banking. On the basis of my observation I would like to present the following recommendations------

Banking is a service-oriented business. Its business quality depends on its service quality. Thats why the authority always should be aware about their service quality. The management has to think about quicker services to the customers. Like Online banking systems, though it has been introduced. But many of the employees are not expert on computer literacy. The management should train them effectively. Proper and sufficient training is required for each and every staff to upgrade the efficiency of the officers in measuring risk and in selecting the profitable projects. Increase the PBLs own ATM booth that the people easily get money without waste their time. They have to focus on their promotional activities. Because today promotion is one of the main weapon of attracting new customer. Many people dont have any idea about their new product and services. Research and development department need to be established to find out the present flaws and upcoming threats and opportunities as well as inventing new an easy way to provide better service Many Branches can be opened to reach the banks services in remote area. They easily collect their foreign money from bank.

PBL, CRB branch is a busy branch so they need to recruit more employees which help to provide good services to their customer. More co-ordination with local merchants is necessary to increase the distribution & usage of ATM cards. Their internet services should be fast that the people easily get all information which they want to know. In general banking department it is necessary to implement modern banking process instead of traditional system. It should be more computerized.

These are the some recommendation from me, but over all service of PBL CRB are tremendously good, and which gives them a unique brand, most profitable, most loyal, strongest financial institutions in Bangladesh. Every people have some limitations. The bank is run by the people. So, the bank may have some limitations also for their employees. But he is the winner who can overcome these problems quickly and update the systems time to time.

Conclusion:
To the gateway to practical professional life, an experience at PBL Court Road Branch as an intern was a privilege for me. CRB does offer a real practical orientation to the new comers with typical corporate culture. This three months internship orientation with Prime Bank Ltd. undoubtedly will help me a lot to understand and cope with any future typical corporate culture.

Prime Bank Limited provides high quality financial service/ product to contribute growth of GDP of the country. The bank will focus on its large customer base to generate more business from existing customers. They intend to maintain their market share and keep pace with their competitors. They carefully take their all decision and always aware about their rivals.

In conclusion I say that because of effective overall management system gives this high achievement of Prime Bank Limited. General banking is that where every steps of any kind of operations maintain systematically. Every staffs they are doing tremendous job. Therefore in my internship I did not get any negative impression from the employee, from the customer, and the management team. All these things give the PBL the world most profitable financial institution in Bangladesh. So Prime Bank is the Bank, which will survive in the banking sector on the slogan A bank with Difference.

Reference:
Website:

https://www.primebank.com.bd/index.php/home/deposit_schemes (20.06.2013) https://www.primebank.com.bd/index.php/home/about (20.06.2013) http://en.wikipedia.org/wiki/Prime_Bank_Limited (22.06.2013) http://bankinfobd.com/banks/35/Prime_Bank (23.06.2013)

Secondary Sources:
Last two year Business Position Report of PBL, Court road Branch. Last three year Annual Report of Court Road Branch. Different Rate Sheet, A/C & DPS Form of CRB.

Vous aimerez peut-être aussi