Piggyback Product Launches

Crazy Bob Going to Reveal How You Can Cash In
Piggyback Product Launches

3 Surefire Ways To Get A Steady Stream Of Free Traffic For Any New Product
Introduction
There has been a lot of talk about product launches in internet marketing circles for some time. In fact, its become somewhat of a niche within IM (much like email marketing, viral marketing, article marketing, etc.) with many articles, re orts an! ro!ucts !evote! to the to ic. "or the recor!, #ust so were all on the same age, here is a working !efinition of a product launch$ A product launch is the sum total of your marketing activities to produce as many initial sales as possible of your newly created product. % very generali&e! view of a ro!uct launch looks something like this$ Build a list of prospective buyers in your target audience. Develop a hot product that is in demand by your list. Tweak your sales process until it is rock-solid. Create pre-launch buzz by teasing! your subs with details. "ind influential partners to promote you on launch day!. Create more buzz by revealing case studies of results. Announce your product to list on launch day with some kind of limit or deadline to further get them to act now.
'ow, to be sure, there are a lot of arts within each of these ste s, but thats the basic overview of what a ro!uct launch looks like. (oun!s easy, right) If its so easy, then is it that gurus are the ones who re!ominately ull it off) *ow often !o you really hear of an average +oe who makes a s lash with a ro!uct launch) The truth is, the average erson wont see significant results from a ro!uct launch. There are a variety of reasons for this, but erha s the most critical is the fact that$
The Best Online Marketing Library Crazy Bob's Ebooks 2
The average person cant get influential partners to promote their offer for them as a part of the launch. -ull that out of the formula for a ro!uct launch an! you basically have yourself sen!ing out some mailings to your own list. The truth is, without the leverage from artners e.isting influence an! assets/ your ro!uct launch isnt going to make much of a s lash in the overwhelming ma#ority of cases. (o, while I coul! write a s ecial re ort to fill in the blanks of the aforementione! overview in or!er to give you all the arts nee!e!, it robably woul!nt be of much benefit to you. Instea!, were going to !o something that 0I11 work for the average erson to successfully launch your ne.t ro!uct$
Special Report
PIGGYBACK PRODUCT LAUNCHES

3 Sure ire !a"# To Get A Stea$" Strea% O &ree Tra ic &or A'" Ne( Pro$uct
0hat I want to teach you in this re ort are 2 metho!s for creating piggyback ro!uct launches. The !efinition of piggyback from 3ictionary.com !oes a very accurate #ob of ortraying the i!ea Im about to share with you$ To use# appropriate# or e$ploit the availability# services# or facilities of another % piggyback ro!uct launch, therefore, is to use the e.isting leverage of someone or something else to launch your ro!uct. That is, if you !ont have a list, an affiliate rogram, a network of artners, etc., you can piggyback off someone who !oes in or!er to successfully launch your ro!uct. Thats what were going to talk about for the remain!er of our time as we e. lore three metho!s of creating your own -iggyback -ro!uct 1aunch. 1ets begin...
Method 1: CHOOSE a real partner.

Im going to give you the absolute best i!ea "I4(T sim ly because I want you to (T45'617 consi!er this o tion as it will be ama&ingly rofitable for those who !o it. Im talking ama&ingly rofitable. 1et me ask you this 8 If you could get a powerful guru to launch your product for you, would you do it? Its not a trick 9uestion. Think about this for #ust a moment. "ree your min!. This is monumental. 0hat if you coul! get Ima Guru to 1%:';* your ro!uct for you$ %end out mailing after mailing to her list about it. &et her affiliate team to promote it. Contact her 'oint venture partners ().*. mailings for it as well. +ther gurus,!- to do
Create her own marketing materials to promote it. .lug promotion into her e$isting assets such as/ autoresponder se0uences# special reports# site pages# etc. In short, !o all of those overview things we talke! about earlier 8 lus continue to romote it for months to come. 0oul! you like to have that ha Its very sim le $ Ma e a person of influence your !"#T$%#. I hear eo le all the time whining about the fact that they cant get super affiliates or gurus to romote their offers, to hel them with their ro!uct launches. %n! when you see that all they are offering these worl!<class artners is a stan!ar! =>? commission, its not a big sur rise that they !ont get any takers. en)
1et me tell you what woul! work on M@. )f someone contacted me and said# 1ere2s my product# )2d like you to promote it and )2ll give you 345 commission!- )2d probably politely decline the offer simply because there are many better options. )f someone contacted me and said# 1ere2s my product# )2d like you to promote it and )2ll give you 6445 commission! - )2d at least take a look and see if the offer was something ) would be able to endorse. But... )f someone contacted me and said# 1ere2s my product# )2d like you to become my .A7T8*7 in this pro'ect and )2ll give you 345 of everything this site makes for the ne$t 69 months!. )f that offer is something ) feel comfortable endorsing# you2ve probably got yourself a partner. 'ow, lets look at things from 75:4 oint of view. 7ouve got your ro!uct an! little or no real leverage to !o a ro!uct launch. 0oul!nt it be to your benefit to go to some su er artner who alrea!y has their own establishe! business, who alrea!y has their own huge list, who alrea!y has their own %""I1I%T@ team an! +A network an! say to them, Ill give you half my &usiness if youll &e committed to helping me &uild it? B) "irst of all, your ro!uct launch sales woul! soar because of your artners establishe! network of influence. *e! romote your offer to his lists. *e! get his e.isting affiliates to romote your offer. *e! get his network in on marketing the ro!uct. 1isten, you coul!nt buy that kin! of romotion. (o, instea! of getting B>>? of your own efforts, you get =>? of a worl!<class artners efforts from his establishe! business. C) (econ!ly, think about the aftereffect here. 0hen your arrangement with the artner has conclu!e!, the sales youve generate! are #ust the icing on the cake. Think of the list youll now have built. Think of the affiliate team youll now have in lace. Think of the cre!ibility youll have gaine!. Think of the osition youll have create!. %ll of these things are the real benefit because youll be able to rofit from them many times over for years to come.
"in! a erson of great influence in your market an! get them on boar! as your artner. I mean 4@%1 artner. (omeone whos name is associate! with the ro!uct an! site. (omeone who has a stake in the business. (omeone who is in on the !ecision<making. (omeone who can treat your ro!uct as they woul! their own. If you have a ro!uct an! a sales rocess that will sell within your market, but !ont have the kin! of list, customer base, traffic, influence an! leverage to ull off a huge ro!uct launch, this iggyback o tion is a no<brainer in my book. 7ou can either$ Launch the product on your own and get some initial sales through your own efforts, or Get a powerful partner (and all of his subscribers, affiliates and partners) to launch as he would his own product and get a windfall of initial sales. +ust look at a hy othetical of some numbers$ *$ample A/ :et2s suppose you have a ;644 product and you are able to sell 644 copies as a result of your own efforts and any e$isting affiliates<partners you might have. That2s ;64#444 minus commissions and fees. *$ample B/ :et2s suppose you have a ;644 product and you bring in a partner and his assets and are able to sell 9#444 copies as a result. That2s ;944#444 minus commissions and fees# half of which (345- is =+>7%, DB>,>>> vs. DB>>,>>>. %n! that !oesnt even factor in the list youve built, the affiliate team youve built, the influence youve built an! other factors as a result of your alliance. If you try nothing else, !o this one. Its as goo! as it gets in terms of creating a tremen!ous ro!uct launch on the back of someone else. That brings us to the secon! -iggyback -ro!uct 1aunch i!ea$
Method 2: CREATE a viral lead product.

*eres an interesting i!ea that Ive use! lenty of times in the ast to romote @EI(TI'6 ro!ucts, but only recently use! to 1%:';* a ro!uct. The i!ea in a nutshell is this 8 Create a master resale rights! report<product on a topic related to your main product to distribute simultaneously. (o, what ha ens is this, you begin selling this low<cost re ort an! allow everyone who buys a co y (regar!less of who they buy it from) to resell it an! kee B>>? of the rofit. The re ort itself rovi!es useful content relate! to the to ic of your main ro!uct, but also romotes the main ro!uctF 8ote/ =our master resale rights! report<product should come complete with a ready-made salesletter that the distributor can use to sell the report at their site. The M44 re ort s rea!s from one !istributor to others an! carries your marketing message right along with it $ another iggyback ri!eF +immy 3. Grown was the first (to my knowle!ge) to teach it as a ractice in internet marketing. 8ote/ That2s not to say that it hasn2t always been around ? but he was the only one really teaching it back in late 9444 and certainly the only one e$pressing it his style. If youll in!ulge me, Ill take a 9uick ( romiseF ) stroll !own memory lane an! give you a te.tbook e.am le for using what hes !ubbe! as useful, but incomplete information. The first time he ever use! this strategy was on a whim. *e ha! create! a software rogram calle! eBook Creator that, as the name suggests, allows users to create their own ebooks. (hortly after its !evelo ment an! launch, he !eci!e! to create a master re rint rights ro!uct to sell teaching eo le how to create viral ebooks an! then offer them the eBook Creator software on the backen!. *e !eci!e! to write the M44 ro!uct (Profit Pulling Ebooks) in two segments. -art one was the re ort that taught eo le how to create viral ebooks. Thats The Best Online Marketing Library Crazy Bob's Ebooks 8
what the salesletter sol!. 'o one rior to or!ering the ro!uct ha! any i!ea a secon! art e.iste!. That will be im ortant as Ill mention in a moment. -art two was a tutorial e. laining how to use the eBook Creator software (com lete with screenshots of the software interface) to create the viral ebooks that were e. laine! in the first art. Think about this, *is customers bought Profit Pulling Ebooks to learn how to create viral ebooks. Gut, what !i! they nee! in or!er to actually M%H@ or ;4@%T@ the ebook after they wrote it an! before they !istribute! it) They nee!e! a software rogram. %n! if art two 8 the una!vertise! art of the ro!uct 8 gave a com lete tutorial for a rogram that !i! what they nee!e! to have !one as a basis of acting on art one $ what !o you think most eo le will !o) They &ought the software li e cra'y( It was then that he ha! the eye<o ening e. erience that he began teaching about an! that is the techni9ue sim ly known as useful, but incom lete content. In a nutshell, the i!ea is this$ %hare information that is >%*">: to the reader on its own merit. That is# the reader can read the content and find value in it without making any additional purchase. They can use the information as it is written to product a desired result upon putting it into practice. That is the >%*">: side of it. But... The information should also be )8C+@.:*T* in that it can be enhanced by obtaining an additional resource such as a detailed report# a software program# a service or a coaching program. Ahile the information can be used in its current form# there are opportunities to better the information by making a purchase. I always use a cou le of sim le e. lanations to illustrate this $ )f you created a product called 1ow To @ake ;3B .er @onth Aith An Autoresponder! and walked readers through the process step-by-step# that would be useful! information. But# what2s missingC An autoresponder service, That2s when you2d recommend a service as the incomplete! part. )f you created a report entitled# 3 Aays To %ave =our @arriage! that would be useful! information. =ou could The Best Online Marketing Library Crazy Bob's Ebooks
backend a report entitled# 646 Aays To %ave =our @arriage! which would be the incomplete! part. There are @+7* ideas available for someone wishing to enhance what they already have. I have on my bookshelf a book entitle!, 0or!s That (ell by 4ichar! Gayan. 4ight ne.t to it is another book by 4ichar! Gayan entitle!, More 0or!s That (ell. If you own more than one title in the ;hicken (ou I series then youve been a arty to this strategy. %ny one volume is useful in that it has merit on its own. Gut each volume is also incom lete in that it can be enhance! by urchasing an a!!itional title. @very arent knows these three wor!s, This isnt new. Gut, what is new is that +immy 3. Grown recently create! one of these useful, but incom lete master resale rights re orts not to romote an e.isting offer of his, but to actually 1%:';* a new ro!uct. 1et me give you a 9uick case stu!y, Case %tudy/ Ahen he prepared to launch Ea#" Coac) Pro# a proprietary coaching script to help you run your own coaching program at your site# he created a 6D-page report entitled# 3 Ways To Start Your Own Highly Profitable Coaching Program!. This special report was sold for ;64 and came with master resale rights!# meaning anyone who obtained a copy had the right to sell it and keep 6445 of the profit. %o# he immediately sold 9E4 copies which is a nice bit of money# but that2s 'ust icing on the cake. )n addition to the money made from the selling the report itself# he2s also sold 0uite a few copies of the Ea#" Coac) Pro script# which was his main purpose for releasing the report. %ales of the script are far greater than the report. But# it gets even better than that/ @A8= of those who have purchased the report from him are now selling it to others# many of which will in turn sell it to others and so forth. ccessories sold separately.
The Best Online Marketing Library Crazy Bob's Ebooks !"
Ahich means my promotion for the Ea#" Coac) Pro script continues to get piggybacked! without any interaction from him. There are three reasons why you shoul! use this strategy that are very telling$ 6- @any people will spend ;64 without thinking twice. )t2s a small investment and conversions are e$tremely high. @eaning# you should see a lot of sales and then you can convince! them to purchase your main product by delivering useful# but incomplete! content in the small report. 9- @any people will buy specifically to resell it. There will be those who aren2t interested in the content of the report ? they 'ust want to sell it and make some 0uick cash. =ou :+F* these kinds of people because they will immediately begin promoting your small report to their list# which is e$actly what you want to aid in your launch!. D- =ou can even piggyback your promotion. Ahen you send an email to your list about the report you can also mention the main product and its web page. =our download page for the report can also promote the main offer. =ou get to piggyback on your piggyback, 'ow, real 9uickly I want to answer that 9uestion thats swirling aroun! in your min! before you even ask it$ )hat if I dont have a list of any ind to contact a&out the special report? Thats okay. 7ou !ont nee! one to use this. There are a variety of ways to get eo le selling your s ecial re ort at their sites an! kee ing B>>? of the rofit. 4emember, your main goal is to get the re ort !istribute! to ro!uct backen! sales of your main ro!uct. (o, here are three great ways to get your s ecial re ort into the han!s of other eo le who will sell it an! continue s rea!ing it across the web$ 1) Contact resale rights sites. There are a large number of web sites that are !evote! to resale rights ro!ucts. 3o a search at 6oogle.com for resale rights, resell rights an! re rint rights. 7oull fin! numerous sites that offer membershi s, ackages, in!ivi!ual titles, etc. ;ontact the owners of these sites in!ivi!ually an! let them know they can have a "4@@ co y of your master resale rights re ortJ ro!uct to sell or to give to their members The Best Online Marketing Library Crazy Bob's Ebooks !!
to sell. (Imagine if hun!re!s of members from a site starting !istributing itF) 2) Post a special offer. Two of my favorite internet marketing forums (0arrior"orum.com an! ablakeforum.com) have a s ecial offers age where you can make offers for other visitors to the forum. This is a great lace to mention your master resale rights re ort for marketers to consi!er. ('ote, -lease make sure you rea! an! abi!e by the osting rules from each of these sites before making your s ecial offer.) %lso this forum offers s ecial offers, as well. 3) Find keyword partners. 6o to 6oogle.com an! search for keywor!s an! key hrases relate! to the to ic of your master resale rights re ortJ ro!uct. ;ontact those liste! in the a!s section an! in the main in!e. of sites to let them know they can have a "4@@ co y of your master resale rights re ortJ ro!uct to sell. If your master resale rights re ortJ ro!uct is goo!, this shoul! generate a lot of interest for you in terms of sellers !istributing your re ort 8 which, in turn, romotes your main ro!uct for you. -iggyback -ro!uct 1aunch. Its as sim le as that. 5ne more to go...
The Best Online Marketing Library Crazy Bob's Ebooks !2
Method 3: COOPERATE
ith a !ro"er.
This metho! is similar to KB, but instea! of forming a artnershi with a erson of influence, you get an affiliate manager J #oint venture broker to take care of your entire launch an! future sales for you. 1et me give it to you in its abbreviate! form first, an! then ILll e. lain everything you nee! to know to 9uickly get it im lemente!. 7ou rea!y for this) *ere goes... *+ind a motivated ,affiliate manager, and pay them -./ of all your profits from your 0"1$23 and 4$G4I$G orders for an agreed upon period of time.* 'ow, I know what youLre thinking < why in the world would ! pay someone " L# of all of my profit$ ILm about to e. lain it to you. %n! believe me, this is worth the rea!, so ay careful attention to what ILm about to e. lain to you. This is goo!. It works like this... 1. Setup a separate website to process orders. To begin with, youLll nee! to setu a se arate website to rocess all of the or!ers that your Maffiliate managerM brings in (along with all sales generate! by the affiliates he recruits for you). In other wor!s, you register a new !omain that is similar to the title of your e.isting !omain, an! you host that site. *$ample 6/ 1owTo&et"reeTraffic.com 1owTo&et"reeTraffic+nline.com 1owTo&et"ree%iteTraffic.com
*$ample 9/ @ini%iteCreator.com 8iche@ini%iteCreator.com @ini%iteCreation.com This is all han!le! at a !ifferent site than your e.isting one. %n! that is for goo! reason. This way, your affiliate manager 4$05 gets paid for sales that he is directly responsi&le for &ringing in. 0hether it is ...
Traffic and sales from his own personal promotion of the product# or Traffic and sales from affiliates he has recruited to promote the product at this new site.
@ither way, youLre getting ai! =>? of all rofits generate! to the new site an! you !onLt have to !o a single thing to get itF %our affiliate manager does all of the work on your behalf. %n! heLs motivate! to !o it, because he is an @N:%1 -%4T'@4 with you on the ro#ect, making =>? of all of the rofit ma!eF 7ou get, in essence, them to !o a ro!uct launch on your behalf. 7ou get to iggyback everything they !o.
atch !his Closely... 3o you see how this is a tremen!ous o ortunity for both si!es)
"or you, you get a highly<motivate! affiliate !oing three im ortant things for you... 1. Pro"oting your product. 7ou get =>? of all rofits from this site that you woul!nLt have receive! otherwise. #. $ecruiting affiliates to pro"ote your product. 7ou get a growing !atabase of affiliates actively romoting your site that you woul!nLt have gotten otherwise. ('ot to mention the fact that you can get these affiliates involve! in romoting other relate! offersF) %. Building an opt&in list. %n! youLre getting an o t<in list buil! for you that you woul!nLt have gotten otherwise...that you can romote numerous offers to in the futureF (%ssuming youLve got a list offere! at the site) %ll of this is com letely free to you < your affiliate manager !oes all of the work. %n! for him, well itLs a tremen!ous o ortunity for him as well.
*e gets so much more than a stan!ar! affiliate commission or even a bunch of C<tier affiliate commissions on recruiting affiliates. *e gets a =>? cut on all rofits generate!, regar!less of how many MlevelsM !own the affiliate recruiting goes. I II III IIII IIIII IIIIII Talk about motivation to work har! to buil! traffic an! recruit affiliates an! really get things rolling at the siteF *e stan!s to make as much as you !oF
'ote, Gut, !onLt forget the oint here < this is all free traffic, free resources (affiliate !atabase an! o t<in list) an! free rofit for you, because you !onLt have to !o a thing but collect 75:4 =>? an! buil! your business. %'3, youLve still got your M%I' site that your buil!ing by yourself < this is all @ET4%F #. (pen a separate Clickbank account for processing orders and "anaging affiliate progra". %fter youLve got your !omain name chosen an! hosting establishe! for it, !ro by ;lickbank an! o en a new account for rocessing all of the or!ers an! managing your new affiliate rogram that your MmanagerM will be overseeing. This is a com letely se arate account from your e.isting one. %ll or!ers generate! through this account will be com letely brought in by your affiliate manager an! affiliates J artners he recruits. 'ow, obviously, your affiliate manager will want to monitor sales stats to see how much rofit is being generate! to this ;lickbank account. 7ouLve got two o tions for how you allow your affiliate manager access...
&et full access to the control panel. =our first option is to allow your affiliate manager complete access to the control panel at Clickbank in order to monitor stats. ) highly recommend that you +8:= do this if your affiliate manager is someone you know well and find completely trustworthy. +nce someone has access to your Clickbank account# they can# in effect# take control of the account. >se this option with e$treme caution. &ive email access and screenshots. The other option is to setup a forwarding email address that sends the sales notifications from Clickbank to both of your email accounts. This will allow your affiliate manager to get notified when any sale is generated so they can verify sales and profits. Additionally# at the end of each pay period# you could take screenshots of the Clickbank control panel or scan the check you receive from Clickbank when sending your affiliate managerGs half of the profits received.
%. Find an affiliate "anager ) *+ broker to handle the site. %fter you have the site establishe! an! your se arate ;lickbank account in lace to rocess an! track or!ers, itLs time to fin! the right affiliate manager for your ro#ect. There are three things that I look for in filling this osition in my own business that I highly recommen! you consi!er as well... The Best Online Marketing Library Crazy Bob's Ebooks !6
*$isting internet marketing e$perience. +bviously# it will work best if the person you bring into this pro'ect already knows what theyGre doing. =ou want to avoid having to train someone if possible. =our best option is someone who is already earning money online from internet marketing# specifically as an affiliate. .ersonal relationship or strong recommendation from a trusted source. )tGs absolutely critical that you have a personal relationship with this person and know they are completely trustworthy# dependable and through - or receive a strong recommendation from someone you trust. =ou want to surround yourself only with people you can fully rely on to avoid potential problems. %erious commitment to the pro'ect. This is potentially a very lucrative arrangement. )f your affiliate manager is committed to building the business as they would their own# then you both stand to make a lot of money from it. ) only look for folks who are serious about their commitment to my pro'ect. )f itGs going to be a HsidelineH for them# then )Gd rather not bring them in. ) look for someone who agrees that my pro'ect comes ")7%T# and anything else they are doing is fine# but it must take a back seat to my pro'ect. roach for the artnershi , e. lain
0hen you !eci!e who you want to a everything thoroughly.
6. &et your agreement in writing. )s the 345 profit for 69 months or a lifetimeC (1int/ ) recommend putting a time frame on it9. *$plain that they will get 8+ ownership of your product or any resources built from their efforts ().*. affiliate database# opt-in list# customer list# etc.-. )t is strictly 345 of all profits. D. *$plain how they will be able to verify profit and when youGll pay them. I. *$plain what you e$pect from them. This is such an incre!ible o ortunity an! you want to make sure that you both un!erstan! what the arrangement is going in. ,. Pay the affiliate "anager -./ of all profits.
Traffic, or!ers an! rofit shoul! begin streaming in soon < an!, shoul! continue to grow for months an! months to come. Monitor the activity of your affiliate manager an! ay them rom tly. %s you create new marketing materials, incentives, contests an! s ecial offers for your own affiliate rogram, ass them on to your affiliate manager to use with the affiliates he has recruite! for the se arate rogram. 0int, @ncourage him to create his own uni9ue materials, incentives, an! contests for his own affiliates as wellF 0hat an incre!ible traffic<generation i!eaF %ou get...

345 of all profits from this separate site, A growing database of affiliates, A growing opt-in list,
%nother great -iggyback -ro!uct 1aunch i!ea. 012034 $eco""ended5 The best course that Ive ever rea! about creating a successful affiliate rogram is by +immy 3. Grown 8 www.Sales6r"ySecrets.co" 8 he even interviews his affiliate manager, 'icole 3ean, as art of the course to ick her brain. If you ever think of having an affiliate rogram, sign u for the free ecourse on that age.
Clo#in$ Thou$ht#
-ro!uct launches are a great way to get a win!fall of new sales imme!iately u on the release of your offer. :nfortunately, most eo le !ont see success with them the tra!itional (I shu!!er using the wor! tra!itional in referencing a ractice that isnt very ol!). *owever, with the three metho!s Ive #ust share! with you %'75'@, regar!less of their e.isting assets, influence or artnershi s (or lack thereofF) can successfully launch a new ro!uct.
;hoose one of the metho!s weve i!entifie! an! ut it into ractice. *eres to a successful iggyback launch of your new ro!uct.
-(. Hee rea!ing to see where you can get your han!s on more re orts like this one.
Reco%%ended Re#ource#
0ant to get your han!s on more meaty affor!able re orts, #ust like this one) ;ra&y GobLs @books < 'ew 4eleases for more !etails. The best 07(I076 website buil!er, you can be buil!ing your own fully functiona9l websites by tomorrow. 3o yourself a favor, go check this out. E(ite-ro Geat 6oogle a!wor!s at its own game 3ro 3ea! (im le (oftware Mani ulates 6oogle Into 6iving 7ou :nlimite! 1ow ;ost Traffic To 7our (ites %ll 5n B>>? %uto -ilot -lacement 1ocator (ooner or later you will be using an auto res on!er. The best service, rice an! 9uality is %weber. 6o sign u now. %weber If you have any 9uestions lease ;ontact ;ra&y Gob
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Piggyback Product Launches

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Crazy Bob Going to Reveal How You Can Cash In