1.0 Introduction 1.

1 Nature of business HP Company is the largest technology company that operates in more than 170 countries around the worlds, and it provides hardware and software which is one of the technology world's most comprehensive portfolios. Besides, it also provides other products such as servers, storage devices, printers, and networking equipment. HP Company headquartered was in Palo Alto, California, United States and it is an American multinational information technology corporation. The HP Company was found by William (Bill) Redington Hewlett and Dave Packard in one car garage in Palo Alto. HP Company has been since the year of 2007 by fending off a challenge by the Chinese manufacturer of Lenovo and is the world's leading PC manufacturer. Personal computing devices, enterprise and industry standard servers is the product line of HP. ("HP", n.d., p. xx-xx) There are also many other imaging products which are the major product lines of HP Company. ("Reacting to the resignation of Hewlett Packards CEO", n.d., p. xx-xx) The markets of HP company are the households, small to medium size of businesses and enterprises, consumer-electronics and office supply retailers, and major technology vendors. HP also has strong services and consulting business around its products and partner products. ("Hewlett-Packard - Wikipedia, the free encyclopedia", n.d., p. xx-xx) 1.2 History In 1939, classmates of Bill Hewlett and Dave Packard of Stanford University were found the HP Company. Audio oscillator was the companys first product that builds in the Palo Alto garage. The first customer of HP Company was Walt Disney Studios which they purchased eight oscillators from the company to develop and test an innovative sound system for the movie of Fantasia. The formed of the HP Corporation was by signing an agreement between professor and Hewlett and Dave Packard at Stanford College. Bill and Dave, they cannot agree that the name of the company should name as Hewlett-Packard or Packard-Hewlett. As the result, they finally decided to choose the worlds largest technology company name by flipping a coin and the name of the company was Hewlett Packard (HP).
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1.3 Mission The mission of HP Company is they want to earn the respects and royalty from their customer by providing their customer with the highest and best quality of products and services and deliver more value to HP Companys customer. 1.4 Vision At HP Company, they believe that diversity is a key of driver of their success. By putting all employer and employee skill and knowledge together to work across the world is a continuous journey that fueled by personal leadership and knowledge from the people in the HP Company. Besides, HP Company wants to change the market as an opportunity to grow and earn profit. From the profit and ability, they wish to develop and produce more high quality of products, services, and solutions to fulfill the needs and satisfy of the HPs customer. 1.5 Reason of choosing HP Company In nowadays, the information technology is useful to human in doing their daily job. Besides, information technology is a digital based electronic technology that using the digital processors, communicating and data recording devices for instant recall. The reason that we choose HP Company is because HP Company has the software that can help the businesses or organization. In todays, many company having the problem such as lack software in product standardization and some of their employee accomplish the similar task by using the different product. For example, HP Company helped organization maximize their software investment for more than 30 years by using the software of HP Software Licensing and Management Solutions (SLMS). Besides, HP Company also involved in corporate of social responsibility. In the year of 2007, HP Company met their target in recycled one billion pounds of ink cartridge, electronics and others that set in year 2004. HP Company after that set another target to recycle another 2 billion pounds of hardware in the end of year 2010. In the Corporate Responsibility Magazine's 100 Best Corporate Citizens List, HP Company has taken the top spot in the list in the year of 2009. ("Awards and Recognition | PepsiCo.com", n.d., p. xx-xx)

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2.0 Types of e-commerce used by HP The HP Business to Business solution targets to lock in big clients and shift their transaction to the most economical methods with a balance of automated transactions and tailored content. Hewlett-Packard has put these important and difficult steps while contending with a wide range of competitors and carrying out one of the highest-profit gains of the last decade. There are several types of e-commerce used by HP. The first one is Search Engine Marketing. It is the most important role in all the customers browsing habits. There are around a thousand of HP products can be purchased nowadays. HPs Advanced Search Marketing solution predicts customer interest, then brings back the most relevant content to facilitate product discovery ("Search Engine Marketing - Online Advertisting Optimization | HP Autonomy", n.d., p. xx-xx). It imitates the real-life experience of interacting with a salesperson to personalize the shopping experience. Next, HP is using Web Experience Management. Every customer communicates with the company in different ways. Some customers go straight to HP official website while some customers visit HP on their mobile devices. No matter how the customers choose to reach HP, each expects an individualized online experience. HPs Web Content Management solution reads and understands all information from emails, blogs, images and other resources.("Web Experience Management - WEM - Customer Experience | HP Autonomy", n.d., p. xx-xx) So it can provide customers with exact satisfaction. HPs Web Content Management increases online conversions. It helps to build and run multivariable tests within your content authoring interface to improve customers online experiences and provide targeted recommendations and directed navigation. Meanwhile, HP is using Rich Media Management to provide a visually stunning customer experience. Todays customers not only expect to receive interesting and entertaining content but expect to receive it in visually stunning medium, such as video and audio. HPs Rich Media Management solution manages, distributes and publishes thousands of customer-facing digital assets (Hewlett-Packard Development Company Rich Media Management,2014, p. xx-xx).
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3.0 Types of Information System Used by HP Firstly, Information System (IS) is defined the people or an organizations filter, collect, process, distribute and create data by using the complementary networks of software and hardware. ("Information systems - Wikipedia, the free encyclopedia", n.d., p. xx-xx) The purpose of information system is to support the operations, management and decision making. 3.1 E-commerce In this world where everything is fast becomes computerized, e-commerce has become a vital aspect of most businesses. To simplify, e-commerce is where the buying and selling of products or services is happened by using electronic systems, for example the Internet and other computer networks. ("E-commerce - Wikipedia, the free encyclopedia", n.d., p. xx-xx) Thus of late you can see the booming technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, inventory management system and others. The desire to create a better inventory system and the growing trend of online purchasing, an online sales channel known as hpshopping.com was created. HP online store was launched in early 1998 and the revenue of HP was growth 500% every year. This step is a milestone in making for a betterment of the chain from order management to order fulfilment. Besides that, online sales would enable HP to achieve greater of sales, strengthen the relationships with customers, and supplemented its existing retail distribution network. 3.2 Supply Chain Management The second information system used by HP is Supply Chain Management (SCM). Supply Chain Management (SCM) is the management of movement of goods. It includes the shipping and storage of raw materials, inventory of work-in-progress materials, and also finished goods. Supply chain management is the design, planning, execution, control, and monitoring of the supply activities to create a net value and fully use the worldwide logistics and testing the global performance. ("Supply chain management - Wikipedia, the free encyclopedia", n.d., p. xx-xx) HP supply chain management involves a very important partner, FedEx and these few points primarily sums up HP supply chain management. These points are assessment and supply chain analysis, in-depth solution design and development, order management, warehouse management, inventory management, order fulfilment and reverse logistics management.
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3.3 Innovation The last information system used by HP is innovation. Innovation is always the best solution to meet the existing and new market needs and requirement. Innovation also refers to update, change and creates more efficient products and processes. ("What is innovation? | Innovation", n.d., p. xx-xx) Innovation use of new ideas, create a special product and improved services. Innovation is very important for technology company such as HP, HP has had made many times of innovation. In year 2001, HP used the utility computing technology to make better use of their resources to help HP meet the customer demand fluctuations. Besides that, the scientists in HP use the Smart Cooling solution in year 2003, that is using hydrodynamics model heat distribution in the data center, its reduce the energy used in HP and saving millions of dollar annually. HP used Streaming media for innovation in year 2006, researchers working closely HP's open call for business units to increase streaming and network superimposed technology that enables reliable transmission of high-quality multimedia in 3G mobile networks. ("HP Labs - 40 Innovations that counted - HP Labs 40th anniversary", n.d., p. xx-xx)

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4.0 Information System in Gain Competitive Advantage and SWOT Analysis. There are five competitive forces that facing by HP. Those forces are rivalry of competitors within the industry, threat of new entrants into the markets, threat of substitute products, bargaining power of customers and also bargaining power of suppliers. To deal with those competitive forces, HP use information system to gain competitive advantage. There are many types of information system help HP in gain competitive advantage. 4.1 E-Commerce To deal with those competitive forces, HP gains a competitive advantage by using information system to create an e-commerce. HP use and improve their e-commerce to connect with their customers, suppliers and also partners. The company use this information system connect to customers, such as, marketing products, sales of products, receive order, delivery and also customer services. In the other hand, they use e-commerce to purchase raw materials and other materials that use in daily operation from suppliers and partners. For example, when a customer drop order, the order will send to warehouse and the preparation process will start. Besides, the order also will send to billing department to confirm the transaction and then the shipping department will ship out the good to customer when it is ready. This help to increase the company potential to gain more revenue than other company that just focus on traditional model of commerce. E-commerce that using by HP is a type of transaction processing system. The strength of this system is can make transaction efficiency, simplicity and very fast by just take up a few second. The time taken from customer placing an order until the customer receives the order is just within two to three days. The inner transaction process which is placing order, confirm transaction and prepare products and also the outbound transaction which is logistic transfer process can be done easily through this system. However, the weakness of this system is there will be some maintenance require. Offline maintenance is a must to make sure the e-commerce system run normally. Customers will be face breakdown of website or unable to view the page if an offline maintenance is taken by HP to repair their system. This will affect the cost needed and also revenue.

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However, the will be an opportunity for HP to improve their e-commerce transaction system by develop their own mobile application. Nowadays, mobile device is famous for every user; therefore, development of e-commerce in mobile platform such as a HP e-commerce application in Android, IOS or Window system is a great opportunity for HP. Customers can easily reach the e-commerce website of HP in any place and any time they want. The threat of ecommerce transaction processing system is the large amount of file or huge data appear. The transaction speed will be slow down when there was many file and data is queue up to be process. For example, when there was a large number of orders receive by HP in same moment, the transaction system will be slow down to process the customers orders. Time will be delay because of all processes all waiting to be settling and the receiving time for customer will be late. 4.2 Supply Chain Management HP was the world leading company which has the largest information technology supply chain in the world. The supply chain that delivery by HP is including customers who buying from retailer, customers who buy from e-commerce, enterprise who looking for a partnership and also the public sector that require for specific needs. The wide range of supply chain helps HP to gain competitive advantage in the market. HP enhance their supply chain management system by standardize their procurement plan and product design in all HP product lines. Besides, HP has a physical network and logistics around the world that use a rational and simplify logistic route to send the products to customers. HP also provides services and warranty for customers after purchase. For example the Pan-HP Services. Other than that, to enhance the supply chain system, HP also improves their process and applications of IT. The strength of supply chain management system is make HP enjoy the largest economic of scale in the industry. HP enjoys this cost advantages because of the largest size of supply chain of IT in the world. The cost to be paid out by HP is smaller comparing to others that just has a moderate supply chain of IT. HP can save more cost because of their integrate supply chain system. The weakness of this system is the high staff turnover. This is because as the largest IT supply chain in the world, many employees are needed to run over this system with help of information systems. Therefore, if there was an experienced employee that expert in this system wish to leave the job, there will be a high replacement cost will be conduct to HP.

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The opportunity of this supply chain system is the increase in research and new product lines. Due to the title of largest IT supply chain in the world, HP is able to gain more attention from all parties. This can generate the opportunity of HP to cooperate with others branded global companies to introduce a new product lines. Besides, more customers and supplier will be reaching to HP because of their good management of supply chain system. However, there will be a threat which is the derivative of political issues by the worldwide supply chain system. There will become a risk if certain country change their rule and regulatory, for example, sales taxes and taxes on import and export system. There will be some hinder that blocking HP to launch their supply chain system successfully. 4.3 E-Business To overcome those competitive forces, HP gains a competitive advantage by using information system to create an e-business. HP improves their e-business in order to saving the cost, improve the operation effectiveness and efficiency compare to those using traditional business management. The better improvement of e-business help the data and information transfer even efficiency and speedy to insider and outsider. HP includes e-business in their finance management, human resources, risk management, R&D management and so on. This information system help HP to save cost, time and also human power to run their business, an effective and efficient management also help HP to gain more revenue and minimize loss and gain a competitive advantage in the market. The strength of e-business is presence in the worldwide of view. The way of HP manage their daily business operation using information system able the company to have a worldwide and nationwide presence. Whole the company management include, marketing, sales, financial, logistics, warehouse and also customer services will become easier to reach the subsidiaries company easily. Customers and supplier from other country also can reach them and know more about HP through e-business. However, e-business has weakness for HP. E-business is a costly solution for HP. There are some resources and materials are required for creating and setting up an e-business system. The cost of upgrading computer systems, websites requires, training for staff is costly for HP. Due to the more advance technology in future, to enhance their e-business system, HP need to pay more cost on upgrading and improving their system.

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The opportunity of e-business for HP is developing as a service company but no longer a technology company that provide IT products. HP can growing toward service-oriented models by improves their e-business to provide services to their customers and suppliers. For example, services after purchase, professional consulting services and others. The threat of e-business for HP is free entry and exit of new entrants. In the era of technology nowadays, seldom company will still maintain their traditional business model. Most of the business already transform to ebusiness and this make a large competitive in the whole industry. This becomes a threat that will influence the HP market place in the IT industry because of there was no such big barriers that will block any business to transform and use e-business system to their daily operation. 4.4 Innovation HP uses the information systems to identifying and creating new products and services. Nowadays, everyone is using wireless network or cable internet to connect via personal computers and other mobile devices. Because of the new trend, HP makes new innovation create a new product such as wireless, Bluetooth, touch screen, big RAM storage, small device and others. HP also use information system to develop niche markets and also, to radically change business processes via automation. HP use digital modeling and imitation of product design to reduce the cost and time. HP makes an innovation which are providing by the internet and telecommunications networks. Through the innovation by information system, HP provides various types of services such as security and infrastructure and also enterprise solutions such as servers, storage and networking. The strength of having innovation through information system is the good quality of products. Because of keep having an innovation on all the product lines of HP, the quality of the products of HP is very good compare to other IT company. This make HP become easier to leverage off a better brand. The weakness of having innovation through information system is the idea and changes of culture. Some of the manager and employees are less openness to new ideas. They will reject to accept and select not to taking risk to make an innovation through information system that they was unfamiliar to. Some of the employees that didnt have such knowledge about information system will not accept to have an innovation because they scare to be phase out from HP.

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The opportunity for having an innovation through information system is HP can have open ideas with their employees, partners and also suppliers. HP can take this opportunity to persuade their employees and supplier to listen to their ideas with an open mind on their innovation through information system. A better and success innovation can be made if every party is agreed and accept for it. However, the threat for having an innovation through information system is lack of resources. Innovation through information system needs huge resources such as capital and human resources. To run up a testing or research and development, HP must spent more cost on gain the capital and human resources to make sure the innovation is run normally. However, not all the innovation will successful at the last, so that HP need to take risk to face the losses that use in innovation process. 4.5 Value Chain Analysis HP Company is using value chain by information system to minimize the cost. Based on the value chain analysis, in the inbound logistics is maximizing the manufacturing efficiencies by producing high volume of basic product configurations at lower cost. HP will purchase supplies from multiple vendors. While, in the outbound logistic, HP uses external partners for its outbound logistical needs. Apart from that, in the operations department, HP is utilizing its own manufacturing capacity as well as the original design manufacturers and contract manufacturers for cost efficiencies. Besides, in the marketing and sales department, HP has various types of partners including retailers, distribution partners, independent software vendors and others. Furthermore, in the services department HP is using the services to compete in IT support, consulting and outsourcing service. The strength of using information system in value chain analysis for HP is has a flexible strategy tool to manage their business. HP can get an overall looking at their company business, their customers condition, and their suppliers and partners situation and also their place in the whole industry through the value chain analysis by using information system. The weakness of information system value chain analysis is the scope and the scale will be an intimidation for HP. An information system value chain analysis need very lot of job and work to complete it from inner to outside of HP business. The expert and complex value chain analysis sometimes will make employee, customer or supplier become confuse on how actually the system is ongoing. A communication problem in understanding will be exist between each other.
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The opportunity of having an information system values chain analysis is able HP have an opportunity for learning and innovation. HP can continue expand and improve their value chain analysis in order to evaluate the system to a stage that zero mistake. A better improvement and innovation can be making and a continuous learning process can be taken by HP to improve their business to the top level in industry in information system aspect. The threat of information system values chain analysis is to difficulty to apply the system when HP wishes to expand as a service provider. Although the analysis is set up by information system, the traditional model of value chain that currently use by HP is hard to use when the business wish to expand in a service sector for IT. The system currently use in more suitable for manufacturing business like what HP is doing now. It is hard to be transforming to a service system that needs a knowledge based.

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5.0 Recommendations 5.1 E-Commerce Using HP SUM for system maintenance HP SUM is a very powerful and flexible tool that can use in several different modes of operation for system maintenance. HP SUM is a full-fledged update deployment application, running in either a Linux or Windows environments. In this mode, HP SUM remotely manages and maintains software updates for multiple servers and devices. Cleaning up unnecessary browser to speed up transaction processing system OptimoPro Browser Cleaner software is a very powerful program that containing all technical experts and required tools designed to securely delete all traces of online and offline activities. ("Optimo Pro: Clean up Browser for Internet Explorer |Speed up Computer|Remove Junk Files", n.d., p. xx-xx) It can help in freeing up space on the hard drive by removing thousands of unnecessary files so that it could be a help to speed up the transaction processing system. ("Speed up Your PC by Clean & Optimize Windows Registry", n.d., p. xx-xx) 5.2 Supply Chain Management Reward employees for team results through compensation system HP company design business so that the team works together to fulfill the companys goals. Moreover, encourage healthy competition, but ensure individual goals align with corporate goals. That alignment makes an employee part of the team, creating a harmonious atmosphere. ("Tips on Avoiding the High Cost of Employee Turnover | Companies & Executives content from IndustryWeek", n.d., p. xx-xx) Company should reward employees with expert skills IT so that can reduce the problem of staff turnover. Positive political connections between governments and manufacturers To achieve product protection and supervision of safety throughout the supply chain, government and manufacturers must have positive political connections. This is because negative political connections will lead to losses of both governmental credibility and social profits. ("The
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Game Analysis of Manufacturers Political Connections on Product Safety in Supply Chain: Evidence from China | Biblioteka Otwartego Uniwersytetu", n.d., p. xx-xx) A good political connection exists in the supply chain will help to enrich the theory of supply chain. 5.3 E-Business Training via the web A unique way to save money with e-business is to provide Web-based training to employees. Nowadays, most of people know how to use the websites. If want to train the employees for manage the e-business, just browse the website about the training and can get the information immediately. So that companies can save the cost of hire the professional to train employees. Second wave of e-commerce Even though many companies are moving their business online, but companies must treat the internet as one of many communication channels to survive the second wave of e-commerce. Lacking integration and poor processes can turn business away. Companies need to integrate their websites and their back-end system, the heart of their operation such as financial, order processing, e-mail order confirmation and so on. Therefore, companies HP must emphasize on customers satisfaction all the way through the transaction. 5.4 Innovation External consultants The primary role of a consultant should be that of a facilitator, perhaps as a resource for giving information and knowledge or expertise about the ideas and cultures of innovation. This can develop better strategic plans and implement them more successfully. So that employees can accept the new innovation from HP. The threat for having an innovation through the information system is lack of resources. To overcome this threat, HP should have a good planning on how to manage their capital and human resources to have innovation research and development. HP can use insource and

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outsource to find the company or supplier that can help run the innovation. This can save the spending on capital and better human resources will be used in innovation. 5.5 Value Chain Analysis Economics of scale It exists when proportionate increases in the amount of inputs result in lower unit costs. The more company produce, the lower the cost of each unit produced because the fixed costs are spread. Moreover, if company employees can perform in their full potential, more can be produced with less. Thus, before company consider on hiring more employees to increase revenue should think first whether each employee performs at its maximum potential. If not should persuade and motivate them to increase their efforts, in a result, the business gets more revenue without increasing costs. Besides that, where the advanced technologies buy from also an important aspect. For example, buying from China will be way cheaper than buying from Italy so that the company can save the cost. ("Cost Leadership Strategy: Four Valuable Techniques For Lower Costs | The Small-Business Course", n.d., p. xx-xx) The threat of information system values chain analysis is to difficulty to apply the system when HP wishes to expand as a service provider. To deal with this threat, HP should make an improvement on their information system values chain analysis but not just following the traditional model. A development of the value chain analysis into a system that not only can use for traditional e-commerce but also for services provider can help HP to gain more competitive advantage in the market.

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6.0 Conclusion From our finding, we know one of the largest technology companies is HP and it provided different kind of product such as hardware, software and others. Besides, the HP company help many businesses in solving their daily operation by introduced them a software that will maximize their software investment. The HP Business to Business solution targets is to lock in huge clients and shift their transaction to the most economical methods. HP Company has used several types of e-commerce which is Search Engine Marketing, Web Experience Management and Rich Media Management. As we know that, information system is the people and organizations use the complementary networks of hardware and software to collect, filter and process, create, and distribute data. E-commerce is the type of activity where buying and selling of products or services that conducted all over electronic systems such as the Internet and other computer networks. The meaning for supply chain management is the "design, planning, execution, control, and monitoring the supply activities to create a net value, make full use the worldwide logistics and testing the global performance. Besides, the meaning of innovation is to renewing or update, change or creates more efficient processes, products or ways of doing things. There are few information system that help HP company when they facing competitive forces. The information system that involved is E-Commerce, supply chain management, EBusiness, innovation and value chain analysis. Those forces that faced by HP company are rivalry of competitors within the industry, threat of new entrants into the markets, threat of substitute products, bargaining power of customers and also bargaining power of suppliers. We have recommended on the SWOT analysis. One of it is cleaning up the unnecessary browser to speed up transaction processing system. It is because Optimo Pro Browser Cleaner software can help in freeing up space on hard drive by removing thousands of unnecessary files. Besides that, we also recommended about governments and manufacturers must use positive political connections. Government must have positive political connection so that they can achieve product protection and supervision of safety throughout the supply chain.

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As conclusion, we know that HP company can be success in the technology because they put employer and employee skill and knowledge together to work across the world which is a continuous journey that fueled by personal leadership and knowledge from the people in the HP Company. Besides, HP Company changed the market as an opportunity to grow and earn profit.

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