SIXTH SEMESTER MEDIA ORGANISATION AND MANAGEMENT Course Code : BJ(MC) 302 L:4 T/P : 0 CREDITS : 4

Objectives of the Course: On completion of the course students should be able to: 1. Describe the principles and functions of management 2. Enumerate leadership styles and behavioural patterns 3. Describe the structure and functions of media organizations 4. Explain the importance of revenue generation viz-viz various media Marks for Internal Assessment : 25 Unit-I [Management : Functions & Principles] L-12 1. Management Definition, Nature, Principles and Need for Management 2. Management Functions Planning, : Organizing, Directing, Staffing, Controlling,
Coordination etc.

3.

Responsibility, Authority and Accountability of Management 1. 4. Leadership Importance and major types Planning Definition, process and importance, organizing, directing and controlling 5. Human Resource Planning Management

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Unit-II [Behaviour and Leadership] 2. Foundations of behaviour Attitudes, Personality and Learning 3. Leadership Importance and major types 4. Motivation and Conflict management

L-12

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Unit-III [Media Organizations : Structure and functions] L-12 1. Media Organisations : Meaning, Nature, process and importance 2. Ownership patterns of media organizations 3. Organisational structure of media organizations : Print/Electronic and their functions 3. Cross media ownership, conglomerates 4. FDI in Indian Media Unit-IIIV [Managing a Newspaper & Electronic Media HouseEconomics of Media Organisations] L-12 1. Economics of newspapers 2. Electronic and Print media organization cost and revenue relationship 3. FDI in media 1. Establishing a media organization steps involved 2. Departments of a Print & Electronic Media Organization and their functions 3. Organizational structure of Print Media & Electronic media organizations and their functions 4. Electronic and Print media organization cost and revenue relationship 5. Functioning of private and government media houses 5. Importance of entrepreneurship and fund-raising
Unit IV: [Marketing, Finance & Distribution of a Media Product] 1. Marketing a Media Product: Newspaper, Radio, TV. News websites 2. Budgeting and finance 3. Distribution and Promotion of Newspaper & Channel 4. Recent Trends in Media Industry L-12

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COURSE CODE: BJ (MC) 302 Instructions for Paper Setter/Moderator Maximum Marks Time Total Questions 75

3 hours 5 questions of 15 marks each, out of which Question No. 1 will be compulsory. Short answer questions should be asked e.g. 6 short answer type questions of 2 marks each or 5 short answer type questions of 3 marks each. For framing this question, any topic from any unit can be selected. Q.No.2 is to be set from Unit I, Q.No.3 from Unit II, Q.No.4 from Unit III and Q.No.5 from Unit IV. A question should be either a full-length question of 15 marks or 2 questions of 7 marks each or 3 short notes of 5 marks each.

Compulsory question

Setting of other questions Distribution of marks in these questions Availability of choice to students

Within a unit, the paper setter must ensure internal choice for each question ( except in Question No. 1 ). The distribution of marks should be as suggested above.

Suggested Readings: 1. Hargie O, Dickson D, TourishDenis Communication Skills for Effective Management, Palgrave Macmillan, India 2. Dr. Sakthivel Murughan M Management Principles & Practices, New Age International Publishers, New Delhi 3. Redmond, J, Trager R Media Organisation Management, Biztantra, New Delhi 4. Albarran, Alan B Media Economics, Surjeet Publication, New Delhi

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W.E.F. Academic Session 2009-10 onwards

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W.E.F. Academic Session 2009-10 onwards