Académique Documents
Professionnel Documents
Culture Documents
NYU SUMMER PUBLISHING INSTITUTE (SPI) BOOK, MAGAZINE, AND DIGITAL PUBLISHING
SIX WEEKs
CHANGE YOUR LIFE?
CAN
uring the Summer Publishing Institute (SPI), students are immersed in book, magazine, and digital publishing in the media capital of the worldNew York City. Now in its 36th year, this intensive program, offered by the NYU School of Continuing and Professional Studies (NYU-SCPS) Center for Publishing, is developed, designed, and taught by faculty members who are top professionals in the industry. They include CEOs, publishers, editors, online editors, literary agents, designers, marketers, and publicists who bring their expertise from their working environments directly into our classrooms. In addition, through visits to major magazine media companies, publishing houses, and bookstores, SPI students experience publishing rsthand. NYU-SCPS offers four pathways to professional publishing education: the Summer Publishing Institute, the Master of Science in Publishing: Digital and Print Media, executive education programming on campus and abroad, and noncreditcourses and certicates. (If you are interested in pursuing the M.S. in Publishing: Digital and Print Media after completing the Summer Publishing Institute, please see page14 and 15for more details.)
THE PROGRAm
The Summer Publishing Institute provides you with the opportunity to study both publishing fundamentals and the latest digital applications and strategies. The six-week intensive program offers a thorough introduction to magazine and book publishing. Students attend lectures and presentations delivered by leading executives that explore key industry issues. They also participate in workshops and hands-on strategy sessions. Our computer workshops cover the latest publishing technologies, including Photoshop, InCopy, HTML, CSS, and InDesign. Seminars devoted to copyediting, understanding publishing contracts, search engine optimization, and writing magazine cover lines and book jacket copy provide students with practical skills. Students may apply these their rst day on the job. In addition, students receive extensive professional guidance in the form of rsum reviews, mock interviews, job-search assistance, and other crucial career resources. Networking is an integral part of the programmany SPI graduates who now work in publishing return to share their experiences with current students during panels, brown bag lunches, and other gatherings. The Summer Publishing Institute culminates in a career fair, which includes many of the top publishing companies in New York City. When students successfully complete SPI, they earn six graduate credits which may be counted toward the M.S. in Publishing: Digital and Print Media, or an advanced degree elsewhere, if deemed appropriate by the degree-granting institution. For a closer look at last years program, please visit the summer postings on our blog, nyupubposts.wordpress.com.
MAGAZINE
PUBLISHING
The rst three weeks of the SPI experience focus on magazines and their digital formats, including the latest web, tablet, and mobile platforms. Students examine the wide variety of magazines and gain an insiders view of how publishers are increasingly treating magazines as brands. They create a launch plan for a new media brand, including tablet and other digital versions, and explore online-only content and distribution models. In-depth exploration of the industry includes a thorough introduction to the many functions required to produce a magazine brand successfullyincluding editorial and design, business planning, social media marketing, advertising and circulation, and managing the integration of print and digital strategies. During this time, students also visit the offices of some of the leading media companies in New York City to learn about how they compete in this dynamic and creative environment.
TIME and People covers courtesy of Time Inc. Used with permission.
SAmpLE MAGAZinE sEssiOns And WORKsHOps New Faces, New Formats: Magazines as Global Multi-Platform Brands High Impact Covers: The Visual/Verbal Mix Manuscript Evaluation and Editing Workshop How to Work a Room and Secrets of the Smartest Networkers Writing and Editing for the Web What Makes a Good Coverline? Photo Shoots and After Getting it Right: Research and Fact Checking Web Traffic, Blogging, and Social Media Publicity and Promotion: Getting Attention for Your Brand The Magazine Industry Through the Lens of Esquire Making the Most of Your Content: Reusing, Repackaging, and Reinventing Your Brand Apps and Tablets 101 The Role of the Editor Web Design Basics SEO and Web Analytics
NYUs Summer Publishing Institute provides students with a window into what it is really like to work for a publishing company like Hearst Magazines. After only six weeks, Ive noticed that students are more condent and have an important understanding of all aspects of the industry. Hearing directly from top executives, receiving personalized job search advice from HR professionals (including me!) and beneting from ongoing encouragement from program staffthese are all priceless advantages if you want to build a career in publishing. Amy HELmus AsCaLOn
Associate Manager, Human Resources, Hearst Magazines SPI Human Resources panelist and student rsum reviewer
BOOK
PUBLISHING
The second three weeks of SPI focus on the book industry. Students examine the tasks required to publish a successful list of titles. As e-book sales continue to grow, the program explores all aspects of both the print and the e-book publication processesfrom manuscript submission and editing, to marketing, sales, and distribution. Students learn about a variety of book categories, including adult trade, childrens books, and special-interest publications. Leaders from the industry address the class, and we visit the headquarters of leading book publishing companies.
It is such a rewarding feeling to meet a student early on in the course, watch them grow throughout it, and then help them to get hired into your company. The NYU Summer Publishing Institute is a great way for students to learn about current industry trends, understand exactly how a book or magazine comes to life, network with a range of publishing professionals, explore the variety of career paths available, and gain knowledge about the tips and tricks for landing their dream job. ALLisOn PaRKER
Associate Manager, Human Resources, Penguin Random House (U.S.) SPI Human Resources panelist and student rsum reviewer
Courtesy HarperCollins Publishers Jacket Design by Adam Johnson Jacket Photo by Lane Code/Gallery Stock
Gary Foodim,
Ariel FoXman,
Anne Fulenwider,
David Brindley, Managing Editor, National Geographic, National Geographic Society Sean Bumgarner, Design Director, Platforms and Devices, Cond Nast
David Granger,
Maile Carpenter, Editor-in-Chief, Food Network Magazine, Hearst Magazines AleXa Cassanos, Senior Director of Public Relations, The New Yorker, Cond Nast Jana Cavnar, Content Strategy, Social Media Editor, Federated Media Kelly Conniff, Social Media Editor, TIME, Time Inc. John Cook, Editor-in-Chief, Gawker, Gawker Media
Pilar GuZman,
Larry Hackett,
Jeff Csatari, Executive Editor, Special Projects, Mens Health & Womens Health Books, Rodale JacQueline Deval, Vice President &Publisher, Hearst Books Craig Ettinger, General Manager, Time.com, Time Inc. Eric Goeres, General Manager, Digital Product, Mens Network, HearstMagazines Michael Hainey, Deputy Editor, GQ, Cond Nast
Sally Lee,
Declan Moore,
Kathleen Harris, Managing Editor, RealSimple.com, Time Inc. Brandon Holley, Former Editor-inChief, Lucky, Cond Nast
For the last three years, I have had the privilege of judging the Summer Publishing Institute magazine launch projects. The creativity, collaboration, and diligence that each of the launch groups exhibited made the day very rewarding. The knowledge that they garnered from the sessions leading up to the judging prepared them to discuss all aspects of publishing including editorial, advertising, circulation, marketing, web design, and analytics. In addition, I have also taught a session on the role of a magazine publisher. The students were highly engaged, prepared with excellent questions, and showcased high levels of enthusiasm and understanding. It was very impressive how well prepared and focused the students were throughout the session. It is a highlight for me to get to meet such fantastic kids! Their energy fuels me in my own work.
CHRistiNE GUiLfOYLE
Group Publisher, Every Day with Rachael Ray & Eating Well, Meredith Corporation
10 11
Liisa McCloy-Kelley,
Kurt Hassler, Publishing Director, Yen Press, Hachette Book Group USA Judith Haut, Senior Vice President and Associate Publisher, Random House Childrens Books, Penguin Random House (U.S.) Theresa Horner, Vice President of Digital Content, Barnes & Noble, Inc. Jonathan Kirsch, Founder, Law Offices of Jonathan Kirsch Dan LaZar, Agent, Writers House James Levine, Principal, Levine Greenberg Literary Agency, Inc. Jennifer Loja, Vice President and Associate Publisher, Penguin Books for Young Readers, Penguin Random House (U.S.) Lucia Macro, Vice President and Executive Editor, Avon Romance, HarperCollins Publishers Dan Mallory, Editorial Director, Witness, HarperCollins Publishers Madeline McIntosh, President and Chief Operating Officer, Penguin Random House (U.S.) Kate McKean, Agent, Howard Morhaim LiteraryAgency Kate Miciak, Vice President, Editorial Director, Ballantine Bantam Dell, Penguin Random House (U.S.) Mark Nichols, Development Officer andBookstore Relations, American Booksellers Association Kerry Nordling, Director of Subsidiary Rights, Minotaur Books, St. Martins Press, Macmillan Lauren Panepinto, Creative Director, Orbit Books, Hachette Book Group USA
EliZabeth Parisi, Creative Director, Middle Grade, Scholastic, Inc. Jason Pinter, Founder, President, and Publisher, Polis Books Tina Pohlman, Publisher, Open Road Integrated Media Sarah Reidy, Marketing & Publicity Director, Other Press Andrea Rosen, Senior Vice President, Special Markets, HarperCollins Publishers Gretchen Rubin, Author, The Happiness Project Elisabeth Scharlatt, Publisher, Algonquin, Workman Publishing Kathleen Schmidt, Publicity Director, Weinstein Books, Perseus Books Group Sara Shandler, Senior Vice President and Editorial Director, Alloy Entertainment, Time Warner Inc. Emily Sharpe, Childrens Marketing & Publicity Manager, Open Road Integrated Media Adam Silverman, Director, Digital Business, HarperCollins Publishers Steve Smith, Editorial Director, CasematePublishers David Stevenson, Senior Art Director, Penguin Random House (U.S.) Allison Underwood, Senior Marketing Manager, Open Road Integrated Media David VoZar, Senior Vice President of Marketing and Creative Services, Scholastic, Inc. Ellen Wright, Publicist, Yen Press & Orbit Books, Hachette Book Group USA Jonathan Yaged, President, Macmillan Childrens Publishing Group, Macmillan
Vice President and Director, eBook Production Strategy & Operations, Penguin Random House (U.S.)
Reagan Arthur,
Publisher of Little, Brown, andCompany; and Senior Vice President, Hachette Book GroupUSA
Miriam Parker,
Frank Autunnale,
Vice President, Finance, Penguin Random House (U.S.)
Carolyn Reidy,
President and Chief Executive Officer, Simon & Schuster
Matthew Baldacci,
Vice President, Marketing and Sales Operations, St. Martins Press, Macmillan
Megan Tingley,
Senior Vice President and Publisher, Little, Brown Books forYoung Readers, Hachette Book Group USA
Justin Chanda,
Vice President and Publisher, Simon & Schuster Books for Young Readers/Atheneum Books for Young Readers/ Margaret K. McElderry Books, Simon & Schuster Tina Andreadis, Vice President andDirector of Publicity, HarperCollins Publishers Richard AQuan, Senior Art Director, Morrow/Avon, HarperCollins Publishers Charles Ardai, Founder, Hard Case Crime, Winterfall LLC Andy BarZvi, Agent, ICM Partners Iris Blasi, Senior Marketing Manager, Open Road Integrated Media Sarah Branham, Senior Editor, Atria Books, Simon & Schuster Jennifer Brehl, Senior Vice President, Executive Editor, and Director of Editorial Development, William Morrow, Avon, and Harper Voyager, HarperCollins Publishers Jeffrey Capshew, Vice President, Sales, Macmillan Janet Cooke, Vice President and Group SalesDirector, Knopf/Doubleday, Penguin Random House (U.S.)
12
Susan Weinberg,
Group Publisher, Basic Books, Nation Books, and PublicAffairs, Perseus Books Group
Brenda Copeland, Executive Editor, St. Martins Press, Macmillan Rachel Deahl, Senior News Editor and Deputy Editor of PW Daily and PWxyz Blogger, Publishers Weekly Kristin Fassler, Director of Marketing, Ballantine Bantam Dell, Penguin Random House (U.S.) Seth Fishman, Agent, The Gernert Company Deborah Forte, President of Scholastic Media and Executive Vice President, Scholastic, Inc. Diana Gill, Executive Editor, Harper Voyager, HarperCollins Publishers Jennifer Hart, Senior Vice President, Associate Publisher and Group Marketing Director, William Morrow, HarperCollins Publishers; and Blogger at Book Club Girl Rob Hart, Associate Publisher, TheMysterious Press, Grove Atlantic
As president and publisher of Grand Central Publishing, a division of the Hachette Book Group, I have been involved with NYUs Summer Publishing Institute for many years through presentations and panel discussions about our industry. Ive also judged the nal projects that are the culmination of the program. I stay involved because I believe SPI does a wonderful job of preparing young people, interested in careers in publishing, to become the new generation of industry leaders. More than that, Ive consistently found that the students who attend the program are smart, inquisitive, and knowledgeable about the ongoing changes inour industry and well positioned to enter the world of publishing.
JamiE Raab
President and Publisher, Grand Central Publishing, Hachette Book Group USA
earned six credits toward the M.S. in Publishing degree. Please note that graduate degrees at the NYU School of Continuing and Professional Studies must be completed within a ve-year period. In the case of the M.S. in Publishing: Digital and Print Media, this commences with the start of participation in SPI. It is highly recommended that students apply to the M.S. in Publishing: Digital and Print Media program for the fall semester following completion of SPI. All applicable deadlines for the M.S. in Publishing: Digital and Print Media application apply to SPI students.
Sarah McCabe
SPI 2013 M.S. in Publishing: Digital and Print MediaStudent
HOw tO AppLy
To apply for admission to the Summer Publishing Institute, submit the online application form accompanied by your rsum, a personal statement, and a nonrefundable application fee of $30. Official transcripts from all colleges attended and two letters of recommendation from professors, internship advisors, or an employer should also be submitted when you apply. International students also are required to submit TOEFL scores. Complete instructions can be found on the application form, which is available at www.scps.nyu.edu/spi. The priority deadline for application is February 1, 2014. Early application is encouraged and early acceptance is possible for exceptional students meeting the priority deadline. Applications from U.S. citizens and permanent residents must be submitted online (transcripts must be received by the Office of Admissions) by no later than March 24, 2014. The deadline for international applicants is March 3, 2014. Applications received after March 24th will be reviewed on a case-by-case basis. The Summer Publishing Institute is selective, and applicants may be put on a wait list. We begin notifying applicants of acceptance by April 11, 2014, if not earlier. If you are accepted, you must submit a $500 nonrefundable deposit no later than April 25, 2014 to secure your place in the program. Students admitted from the waitlist will have two weeks from the date they receive their admissions letter by e-mail to send in their deposit. A seat in the program will not be guaranteed until receipt of the tuition deposit and is on a space-available basis. Once you enroll, the nonrefundable deposit is applied to your tuition. For more information about the program, e-mail pub.center@nyu.edu or visit www.scps.nyu.edu/spi. For application-related questions, please contact the Office of Admissions at (212) 998-7100, or at scps.gradadmissions@nyu.edu.
16
17
I was shocked by how much information I learned in only six weeks at SPI. The speakers for both sessions were amazing; I got to meet Ray Bradburys editor, an incredible experience. One of the best aspects of the program was the panel of human resources personnel that came in and answered all of our questions about employment in the industry. I felt much more at ease during job interviews after talking with them. Getting to hear from the leaders in publishing was an amazing opportunity, and living in New York City for sixweeks is something I will neverforget.
Claire Johnson
SPI 13 Editorial Assistant, John Wiley & Sons
The magazine section of the NYU Summer Publishing Institute blew me away. Every day I felt like I was actually working in the high-intensity atmosphere ofthe magazine industry. The guest speakers we listened to were an added inspirational bonus. The amazing students in both of my group projects worked seamlessly together to create magazine and book launches that I am so proud of and that I will always remember.
Tazi Phillips
SPI 13 Office Assistant, Time Out New York
SPI was the ideal introduction to publishingin New York. I cant imagine a better program to prepare me to apply for jobs and to work in book publishing. I am condent that the skills I gained at NYU were a major factor in helping me to secure my new position as a subsidiary rights assistant at Penguin Young Readers. I cant recommend this program highly enough.
Amalia Frick
SPI 13 Subsidiary Rights Assistant, Penguin Young Readers Group, Penguin Random House (U.S.)
SPI absolutely changed my life. It taught me so much about the publishing industry and showed me which avenue I wanted to pursue. Hearing all of the encouragement and the advice from the speakers helped me to prepare for my interviews and ultimately to land my job at HarperCollins. Learning the ins-and-outs of book publicity during the program made me appreciate all of the hard work done behind the scenes to produce amazing books.
Amanda Ainsworth
SPI 13 Publicity Assistant, HarperCollins Publishers
Summer Publishing Institute 7 East 12th Street, 10th Floor New York, NY 10003
Six weeks that can change your life NYU-SCPS SUMMER PUBLISHING INSTITUTE