Propelling Growth with Passion and Drive Passionate about driving positive change by matching market needs and

operational competencies, resulting in top line sales growth and profitability. Innovative and progressive thinking to drive product, processes and customer satisfaction, while building partnerships with key business decision makers. Consistently increased sales, streamlined efficiencies, improved quality and consistency, and nurtured a positive environment for success! Building Sustainable Growth * Revenue growth of !!" in under yrs. * Reduced operational overhead by #$" * Product launches resulting in #%" & gain at retail * 'tart(up with )#* in delivered sales the first year Skills Maximizing Organizational Performan e + ,rend -nalysis and .evelopment + R/I *anagement0Pricing + Product .evelopment and *anagement + *arket Research 1 -nalysis + 2udgeting03orecasting0P14+ 2usiness .evelopment05ew Channels + 'trategic 6ision 1 Planning + Product Positioning + 'ales *anagement 1 ,eam 2uilding + 7ey -ccount *anagement + 4ean /perational *gt + 8lobal 'ourcing0'upply Chain *gt. Blending Strateg! and "xe ution to #reate Positive Growth ddb, 'an Clemente, C*arketing02usiness .evelopment Consultant Currently working with companies to develop business plans, marketing strategies, product positioning, outreach programs, and investment programs. 9ork includes analy:ing trends to position companies0product to optimi:e competitiveness, market share, revenue growth, and profitability. 'ome additional work includes the development storyboards for social media campaigns, collateral, merchandising programs, and training manuals. ;stablish value chains, launch plans, goal metrics, acquisition and retention strategies, and sourcing strategies. .evelop re(branding 0re(positioning initiatives to re<uvenate stagnate sales. 2P Industries, /ntario, C- =>?@A Consumer 8oods0Bome .Ccor0-ccessories $P%Dire tor Marketing & Business Development 4ed the company initiative to build customer base and improve eDisting accounts with trend(right, consumer( centric product. 9orked with sales to successfully take flat sales and create a positive momentum for sales growth, resulting in performance eDceeding original forecast goals. Increased account to maDimum '7E allowance for one ma<or retailer, and another with >%" growth in less than @ months in a >#(>$ month product cycle. .eveloped new product and retail merchandising strategy with a ma<or retailer to meet the need of otherwise unaddressed key consumers. ,he program went category wide and has eDpanded into new departments. ;stablished business metrics to manage revenue growth, profitability, market share and product portfolio. 4ed in the development of a global strategic marketing plan including eDecutable ob<ectives and strategies for targeted markets. 'trategies included those for new consumer engagement both offline and online. Created and eDecuted product development methodologies to ensure match to customer eDpectations, consumer needs, and corporate profitabilityF including branding 1 merchandising strategies to increase top line sales with strategic P/8 layouts, packaging, signage, and technology. 'trategies that added product value and build customer loyalty. ,urned around a declining business with ma<or retailer to regain category leadership and greatly improved relationship and communications with that customer. ,rend research and development, market research and analysis, and focus groups utili:ed to ensure sensitivity to market to establish a road map of market potential and opportunities. .eveloped and introduced successful new products for domestic and global markets, cradle(to(grave with oversight of costing, pricing, positioning, profitability, sales performance, retail allowances, and sales. Created patent opportunities and innovative product strategies. Revenue and sales forecasting, logistics planning, department budgeting and R/I analysis. 2uilt business plans for retail consumer products Gbeyond current categoryH that included opportunity

assessment, positioning strategy, financial analysis, life cycle pro<ections, and all required tactical plans to support successful sell(through. 'et metrics to achieve measurable goals. 4iberty 'ynergistics, 'an Clemente, C- =#@?# Consumer ;lectronics05utritional Products Sr' Produ t Marketing 4ed the diversification initiative for a new division set up. 9orked with senior management, ownership and investors to create a strategic vision, profitable business model, and market relevant product plan. /versight of all product development, marketing strategies, marketing communications, and branding for both divisions. Created actionable corporate strategic ob<ectives stop revenue decline and set the stage for the companyIs financial sustainability. GEltimately at the cost of my own position in the company.H Created a mantra0company branding message people could identify with and take action on to support and achieve connection with the target audience. .rove efforts with product and business development to define a product portfolio for both divisions and an action strategy to drive long(term growth and sustainability. .eveloped value propositions and category management strategies to increase corporate brand recognition. 'uccessfully created a business and product plan to bring in key investors, including business and marketing plan. ;stablished strategic product positioning to address gaps0needs in the market and product launch plan. ;ngaged in market research 1 consumer feedback initiatives to successfully solicit retail support for the new product. International sourcing, negotiating and supply chain management. Competitive assessment across all divisions in an effort to capture market share and strategic diversification. Prioriti:ed features and functionality across multiple constituencies with disparate desires and needs. ;ffectively used a wide range of traditional and social media communication vehicles to develop communities and new channels of communication that connected to target audiences. 2uilt a strong sales0marketing0customer service leadership team to establish effective cross(functional collaboration and build neDt(generation capabilities. -rmageddon Protection 'ervices, 4aguna 5iguel, C- =#@?? 'ecurity 'ervices #MO%$P Marketing 8round(level launch of a new company ownership and business ob<ectives, working side(by(side with ownership to establish a business plan, strategic ob<ectives, market positioning and service diversification. ,ogether we grew the company to )# million in contracts within the first #A months of business. /versight of all marketing functions, sales, training, and community outreach programs. .etermined market potential, trends and opportunities, creating a marketing strategy that incorporated customer requirements. Created marketable programs0services for gaps in the market. Initiated a lead generation and follow(up process and establishment of a sales division. .eveloped an organi:ational structure to support continuous improvement including education, mentoring, and quality accountability. 5egotiated and developed term sheets, letters of intent, and long(term contracts. Created and managed all public relations and online presence and advertising. /versight of training division launch and development to eDceed industry standards. *eDmil, 'anta -na, C- =#?!A -erospace Insulation Products Dire tor Marketing%#ontra ts Management%Pro(e t Management Partnered with the .irector of 'ales to establish and grow a new aftermarket division of contract parts, marketing to ma<or airlines and automotive racing teams. /versight of all marketing functions including management of a IR4 race sponsorship, PR, community outreach, customer service, program0pro<ect management, contracts, web development and content management, and sales support and presentations. 'uccessfully negotiated and managed multi(million, multi(year contracts to government(regulated guidelines.

 3acilitated migration from research and development through product development and full commerciali:ation of @ product lines representing )%! million in contracts. Planning, collection, and analysis of data relevant to marketing and product lifecycle. 2uilt an international loyal client base through personal attention, quality service and consistent follow through. .eveloped and implemented a communication and marketing plan that achieved measureable results J managing all communications in a crises(management situation. 2uilt departments to support new and eDisting contracts with measureable ob<ectives and key milestones to ensure product and service performance. 2uilt a strong pro<ect management and customer service team utili:ing cross(functional company collaboration to provide proactive, efficient, and accurate response to customer. Created and managed all catalog, online, and direct marketing and product campaigns. R88. Inc., 6ernon, C- =!!%$ Consumer 8oods0Bome .ecor President) Masterpie e Division 8round floor establishment on new Kbetter goodsL division of the company, which included the development and acquisition of the entire organi:ational structure. .eveloped, eDecuted and managed business and product plans to operational budgets, achieving cash positive status by the >>th month of operation. .eveloped global sourcing strategy, implementing plans and metrics to procure cost effective, innovation and quality materials. Created merchandising programs to increase turns, one becoming an industry standard for over >! years. ;stablished ground(breaking online custom framing business and synergies with eDisting ma<or brands as well as unknown emerging business models. ,rained and mentored staff to partner with clients to marry clientIs needs with the companyIs products0services. Implemented computer(based *RP0;RP systems that substantially improved efficiencies, cost control, and production turn(around time. 2uilt a sales organi:ation for maDimum penetration and service into target markets while maintaining a conservative sales spending budget. 2uilt an organi:ational structure based on efficiency and mutual respect. Implemented cross training, mentoring, and shift sharing programs to ensure both productivity and positive engagement of employees. $P Produ t Development & Marketing) #r!stal *rt Division >==A(>==$ Etili:ed companyIs vast established resources to create product aligned with the needs of big boD retail account resulting in growth from ) % million in sales to over )>!! million at the time of my departure. ,rend and product development to meet retail eDpectations and grow top line sales. Constantly monitored the competitive landscape and consumer eDpectations, matching core competencies and creating leadership in the space0category. 'pearheaded design and implementation of new product programs from cradle to grave. 'uccessfully eDecuted multiple product launches from beta testing through packaging, merchandising, pricing, to sales performance metrics. Impulse .esigns0,andy Crafts, 6an 5uys .ecor Design Dire tor 4isa 'cott Planning 1 .esign .esign Pro(e t Management & Design Manager "du ation 2achelor of 'cience G2'H Industrial0;nvironmental .esign Consumer 8oods0Bome

-rchitecture0Interior

-rt Center College of .esign, Pasadena, CStudent Department Representative to the Board 1988-1990 Industrial .esign0'tructural ;ngineering, Cal 'tate Eniversity, 4ong 2each P*P, C2-P, *aster Berbalist /ut of practice Italian and 'panish Currently taking *andarin Chinese lessons 2CM8 2oard of .irectors #!> , #!>A