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FORuM REPORT
STRATEGIC PLANNING LEADERSHIP FORUM
Wingspread Conference Center | Racine, Wisconsin | May 1517, 2011
2020 INITIATIVE FOR GLOBAL CITIZEN DIPLOMACY Convened by The Johnson Foundation and U.S. Center for Citizen Diplomacy PLAN FOR ACTION LEAdERsHIP FORuM sPONsOREd BY THE JOHNsON FOuNdATION & U.S. CENTER FOR cITIZEN dIPLOMAcY
WHEN YOU... LISTEN to others with compassion and an open mind LEARN about history, culture, and ways of life and thinking different from you own RESPECT peoples rights to views and approaches other than your own EXPLORE other cultures and places with curiosity and openness ACT to understand, engage, and work with people from around the world EMBRACE a role as someone who can connect and make a positive difference
in the global community
2020 INITIATIVE FOR GLOBAL CITIZEN DIPLOMAcY A Plan for Action to double the number of citizen diplomats by 2020
STRATEgIc PLANNINg LEAdERsHIP FORuM WINgsPREAd CONFERENcE CENTER | RAcINE, WIscONsIN MAY 1517, 2011
SPONsOREd BY
The U.S. Center for Citizen Diplomacy The Johnson Foundation at Wingspread
STATEMENT OF PuRPOsE
On May 1517, 2011 The U.S. Center for Citizen Diplomacy (USCCD) convened 39 U.S. leaders and experts in international affairs and citizen diplomacy representing education, government, business and the non-prot sector. The meeting was held in conjunction with the Johnson Foundation at their Wingspread Conference Center in Racine, Wisconsin. The purpose was to analyze the nal report from the 2010 U.S. Summit for Global Citizen Diplomacy and develop specic action steps over a period of years to reach a ten-year goal to double the number of citizen diplomats by 2020.
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TABLE OF CONTENTs
4 5 7 9 15
Acknowledgements Preface Introduction Doubling the Number of Citizen Diplomats The Role of the U.S. Center for Citizen Diplomacy Task Force Recommendations 17 19 21 Business Community-Based Organizations Development Assistance
28 Higher Education International Cultural Engagement 31 International Voluntary Service 34 36 K-12 Education
Youth Service 38 41 Roundtable Recommendations 43 Developing Partnerships with Predominantly Muslim Nations
45 Evaluating and Measuring Impact 48 New Media/Technology 50 Policy Issues 52 The Role of the States 55 Participant Bios
AcKNOwLEdgEMENTs
The U.S. Center for Citizen Diplomacy expresses its gratitude to The Coca-Cola Foundation for its generous gift of $100,000 in support of the 2011 launch of the U.S. Initiative for Global Citizen Diplomacy. A portion of this grant was utilized to produce, print and distribute this Forum Report outlining the goals of this important ten-year initiative to signicantly increase the number of U.S. citizen diplomats by 2020.
The 2010 U.S. Summit for Global Citizen Diplomacy was made possible by the following generous sponsors, enabling the contributing summit and initiative leaders to develop the material for this report. We celebrate these gifts and express our gratitude for their impact, now and long into the future.
In support of the International Cultural Engagement Task Force
DIPLOMAT SPONsORs
PREsIdENTIAL SPONsORs
In support of the International Cultural Engagement Task Force in partnership with the National Endowment for the Arts
In support of the USCCD Web site and the 2010 National Awards for Citizen Diplomacy honorees
IN KINd CONTRIBuTORs
PREFAcE
THE U.S. CENTER FOR CITIZEN DIPLOMAcY Is PLEAsEd TO ANNOuNcE A Plan for Action: The 2020 Initiative for Global Citizen Diplomacy. This report includes the ndings and recommendations of the third Johnson Foundation at Wingspread meeting devoted to the importance of citizen engagement in international activity and outlines specic recommendations to reach the goal of a ten year initiative to double the number of citizen diplomats by 2020.
In the United States, citizen diplomacy is dened as the concept that all Americans have the right, indeed the responsibility to help shape foreign relations one handshake at a time. Participants of an initial leadership meeting at Wingspread in 2004 conceived the original idea of the U.S. Center for Citizen Diplomacy (USCCD), which was ultimately established in Des Moines, Iowa in February 2007. Today the USCCD serves as a national resource for Americans of all ages to be engaged in international activity whether at home or abroad and works to increase citizen involvement, inspire global partnerships, honor citizen accomplishments and expand global education. Since March 2004, numerous leaders in international affairs and many other knowledgeable volunteers have worked to raise the consciousness of the American public to the importance of citizen engagement in international activity at home and abroad. To date, over 100 community-based summits and two national meetings on citizen diplomacy involving thousands of Americans have been held throughout the country. A second Wingspread leadership meeting in October 2008 dened a planning process for a major U.S. Summit for Global Citizen Diplomacy, which launched the ten-year U.S. Initiative for Global Citizen Diplomacy. The Summit was held in November 2010 in Washington, D.C. and hosted by the USCCD in cooperation with the U.S. Department of State. Over 650 participants from 39 states and 41 countries attended. The Summit also spawned an international steering group to plan a World Forum on Global Citizenship in 2012. These important accomplishments have signicantly advanced the cause of citizen diplomacy in our country. However, multiple wars, a troubled economy, high unemployment, the ongoing threat of terrorism, a deteriorating K-12 educational system, and political tensions at all levels of government are serious domestic concerns that dominate the attention of our elected leaders. It is crucial that in this interconnected world, our country embraces the vital role American citizens play in contributing to a more peaceful world. There is a critical need to increase the number of Americans of all ages involved in international activities at home or abroad and for all of us to be more globally competent. Our national security and economic competitiveness depend on it. This report directs the USCCD, in cooperation with some 1,300 U.S. based international non-prot organizations, to implement specic actions and recommendations that will not only double the number of citizen diplomats by 2020 but assure our country does not ignore its long standing, historical commitment to citizen engagement in the world around us. It has been an honor to collaborate with so many outstanding leaders in international affairs on this report. Together, with their experience and knowledge, we will implement the recommendations and accomplish the goal. Please join us. In Partnership,
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INTRODUCTION
What are the action steps that need to occur in each sector in order to increase the number of participants? How can the USCCD assist them in achieving their goals and objectives?
The following report summarizes their suggestions on each of these questions.
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THE ROLE OF THE U.S. CENTER FOR CITIZEN DIPLOMACY: ASSISTING CITIZEN DIPLOMACY ORGANIZATIONS IN DOUBLING THE NUMBER OF CITIZEN DIPLOMATS BY 2020
The following is a summary of the recommendations made by the Wingspread participants as to how the U.S. Center for Citizen Diplomacy can best serve citizen diplomacy organizations, and in partnership with them achieve the overall goal of doubling the number of citizen diplomats by 2020.
A National Media Campaign The Initiative to Double the Number or Citizen Diplomats by 2020
A successful campaign must make the utmost use of all aspects of social media and web based technologies that make it possible for individuals at the grass roots level to be involved and motivated. There is signicant power in stories. The USCCD should routinely collect and disseminate stories of citizen engagement throughout the world and incorporate them with social media, mapping, twitter, facebook, podcasts, and blogging and develop a partnership with public radio throughout various states in the country. Use these stories and interviews as testimonials to the power of citizen diplomacy and the development of long lasting relationships. The USCCD should take advantage of more polling and evaluation data to provide more accurate assessment of the publics interest in international affairs i.e. specically being involved in various kinds of volunteer activity that is international in focus. Use this data as baseline information for the ten year campaign to track progress. While the State Department, IBM and many non-prot organizations are now using the term, citizen diplomacy, the general public is still not aware of what it is and what it means. The campaign should be a major consciousness raising effort. This needs to be kept in mind with any communications that are developed. The campaign needs to appeal to the individual as much as possible. The campaign has to develop a good tag line Every Citizen a Diplomat, My Earth, My Job, Put me on the Map, I am a Citizen Diplomat, You Matter all suggested by Wingspread participants. There needs to be a consistent message and brand. The USCCD should develop a state-by-state networking system for advocacy to state and federal government. Similar to the Washington based, Global Leadership Campaign. The campaign should make a strong effort to reach out to youth, K12 teachers, colleges and universities. Find a celebrity face to be the champion of the campaign.
programs and services, especially those programs under the charge of the Bureau of Education and Cultural Affairs at the U.S. Department of State. In a short four years the USCCD has established credibility to serve some of the needs of the family of citizen diplomacy organizations. The USCCD is excellent at convening, disseminating information, honoring citizen diplomats and marketing the value of citizen engagement. Now, it needs to hire a full time development director to connect with all the varied and sometimes hidden opportunities for funding apart from government support via corporations foundations and individual philanthropists. It is extremely difcult for the lead management team to add this to their responsibilities.
Major Assets of the U.S. Center for Citizen Diplomacy that Should Continue
The USCCDs primary assets are the ability to provide access to Resources, Recognition of outstanding contributions and provide timely and up to date Information about citizen diplomacy throughout the U.S. and the world. The USCCD is not a competitor, but a catalyst. The USCCD has already proved to be an important Convener for all those in the eld and should continue this role. Task Force Forums should be held throughout the country. It can also Monitor programs and provide Inspiration that motivates more participants. It is the only organization with the overall umbrella mission that can do this most effectively as it does not represent any one sector but is supportive of all the organizations in all the sectors. The USCCDs Website is powerful, one of a kind in the country, and most likely in the world. Every effort should be made to strengthen, expand and update it on an ongoing basis. Mapping should be added to the site as a next important visual asset and connect the maps with stories and programs occurring throughout the world. World maps might be developed for each sector, i.e. the arts, exchanges, global health, youth, business, etc. Another map could show where major organizations are located, i.e. World Affairs Councils, Sister Cities, BBC, Partners of the Americas, IV Councils. Let member organizations populate their own information on the maps with pictures, videos, etc.
Through the USCCD web site and social media, the Center can play a major role in providing information on a wide variety of topics related to citizen diplomacy, for example: updates on conferences and institutes, proposed legislation, new alliances and trends in the eld, research information that validates good practices, and new grant and funding opportunities. This should be done routinely and updated on a regular basis.
The USCCD is not a university but should continue on the path of partnering with colleges and think tanks to research the impact and evaluation of international programs provide the raw data and contract with the universities to do the actual research.
The USCCD should provide a .pdf tool kit on citizen diplomacy including stories of effectiveness for organizations, training programs, conferences, or curriculum modules in schools to access online and use at will.
More effort is needed to promote the task force and roundtable reports and encourage readership. These are extremely valuable reports and the recommendations are relevant for at least two to three more years. They are all available on the website.
It will be useful to convene the 100 best programs honored at the Summit, Summit leaders, and key leaders in each state together to share Best Practices.
Global Networks and Cooperation with Similar Organizations Throughout the World
The USCCD has taken the lead in dening the 21st century role of citizen diplomacy in the United States by convening a major national summit with international representatives from 41 countries and developed a partnership with the British Council. Consequently, in March of 2011, the USCCD and Seton Hall University in cooperation with the British Council hosted an initial planning meeting with 14 other countries attending to set the stage for a world forum on global citizenship in 2013. The USCCD should continue its involvement in this international movement but not take the lead role. There is a need to develop a web site of organizations throughout the world that are engaged in various kinds of international activities that involve their citizens and also reach out to the world. No such directory exists. The USCCD is well positioned to develop this resource as part of their existing web site and should consider this project as the U.S. contribution to the world forum. This will place the U.S. Center for Citizen Diplomacy in a key role on the world stage of international NGOs long after the world forum, and one that the USCCD can develop with ever more extensive use of new interactive technologies. While it is not the intent of the USCCD to lead the world forum, it is important for the USCCD to be part of the world family of similar organizations and attend regional meetings led by these organizations that have already established consortiums and are held annually in Europe, Asia, Africa, Latin America and the Middle East. Up to this time, the U.S. has not been present and is missing opportunities for bilateral and multilateral cooperation.
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NExT STEPs
These three objectives are all valid and important, and would certainly contribute to the increasing the number of U.S. citizens and corporations engaged in the world in a variety of models. The initial next steps can be at least partially achieved at Wingspread: 1. Develop value propositions for each focus area. We need a much deeper understanding of the possible motivations for corporations to engage in any of these focus areas. There are many corporations that are willing to support small-scale engagements out of foundation or other corporate social responsibility funds; however, if we are looking for corporations to invest enough that the scale-up will impact the numbers of U.S. citizens engaged internationally, then we must spend time and energy on the front end to develop value propositions. 2. Create a list of 30-50 target U.S. businesses to involve in U.S. State Department E-Mentor Corps [http://www. imagine-network.org/]. These should be businesses that might be willing to make information about the E-Mentor Corps available to employees, or offer involvement as a volunteer activity (i.e. little investment of time or funds is involved at the corporate level, but there must be some degree of interest.) 3. Create a list of 15-20 U.S. NGOs that have entrepreneurship/SME development programs abroad. These should be NGOs that might be willing to connect their beneciaries to the E-Mentor network. 4. Create a list of 25-35 target U.S. corporations to educate on international corporate service programs (virtual or eld-based). These should be corporations that have global operations and a corporate CSR or HR strategy that indicates interest in engaging their employees in international volunteerism. 5. Create a list of 5-10 U.S. business schools that have a strong international focus, or have indicated that
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becoming more internationally-focused is a priority. These should be schools that might be willing to consider adding a service learning element to their MBA or BBA programs. 6. Create a list of 40-50 U.S. corporations that have a strong interest/track record in hiring MBAs (or BBAs) who have had international experience/exposure. These should be corporations that might be willing to sponsor a MBA/BBA student or graduate for a long or short-term assignment abroad. 7. Having created these lists, identify immediate points of contact in each target corporation/NGO/school. For those where we a point of contact does not come to mind, identify other important connections. 8. Looking at lists and contacts identied, take a critical view of the investment required vs. potential impact in reaching the right contacts and selling the concepts. Prioritize activities and develop a strategic action plan, including timelines and persons responsible. 9. Design a communications strategy to ensure effective media coverage of new programs/alliances underway as more corporations become engaged. 10. Conduct quarterly progress meetings and adjust action plan accordingly. 11. Approximately 18 months after launch of action plan, develop a white paper on U.S. businesses promoting global engagement, with the goal of additional coverage in various media to garner interest of more corporations.
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II. Conduct survey that will produce an accurate count of the number of volunteers afliated with each of the major citizen diplomacy networks.
There is a need for accurate data to measure the scope and outreach of the citizen diplomacy movement. How many are volunteers? How do you measure depth of engagement? What are some benchmark metrics we can use to measure progress over time? Our Task Force focused on two dimensions of citizen diplomacy and the need to collect more accurate data about each category. 1) Deliberate citizen diplomacy that occurs when a person voluntarily becomes a participant (guest or host) in an international exchange program, an international volunteer service program, or other organized activity designed to build constructive person-to-person relationships that transcend national boundaries.
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2) Spontaneous citizen diplomacy that occurs as people go about their daily lives (conducting business, studying at a university, giving foreign tourists directions on a street corner) Identify funding Identify some interested university professors perhaps at GWU or USC who have conducted relevant research could be involved in a broad project that attempts to dene the actual scope of volunteer effort annually marshaled to conduct international exchange and other programs that engage U.S. citizens Research existing studies and organizations that have assembled some components of the larger universe, e.g. InterAgency Working Group [http://www.iawg.gov/] Work with the Alliance to survey organizations listed in the International Exchange Locator
III. Compile bibliography and list of relevant resources on citizen diplomacy Inventory preexisting bibliographies and post on USCCD website Commission the research and writing of a book on the history of U.S. citizen diplomacy
The problems faced are perennial. Because citizen diplomacy is essentially good news it does not get much media coverage compared to other topics. Because it is a long-term investment in building the web of human connections needed to tackle global problems, funding sources often neglect it to nance needs perceived as more urgent. The USCCD can continue to raise awareness of citizen diplomacy through its awards program and by convincing mayors or governors (or both) across the country to declare June 14 Citizen Diplomacy Day and to encourage organizations to host a citizen diplomacy recruitment event. Flag Day was selected because it underscores the fact that being a responsible citizen diplomat is a service to your country and your community as well as to the fragile planet we all share.
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Promote programs that collaborate with organizations in the developing world and amplify existing country efforts Provide experience stories as told by individual citizen diplomats Identify increases in successes as reported in annual reports by global development assistance
organizations Approach: Create a working group to manage and implement these processes while also serving as a space for dialogue on these issues. Engage with other Task Forces to get input from related sectors. Engage with the Brookings Institutions International Volunteering and Service Initiative Call upon relevant actors and partners to produce experience stories told by individual citizen diplomats. Develop a publicly available place to host these stories. Get relevant actors and partners to link to these stories. Monitor relevant annual reports to identify increases in successes. Use working groups, outreach, and public messaging to promote programs that collaborate with those in the developing world. Develop best practices for integrating citizen diplomacy within development.
Outcome 2: Increase youth and adult engagement and private donor assistance in development assistance.
Format for age specic groups Engage with social media Engage with Diplomats in Residence on U.S. university and college campuses Partner with celebrity ambassadors to elevate awareness and attract engagement
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Approach: Develop guides to engagement for a range of age groups. Develop guidelines on how to be an overseas volunteer/the most effective way to help. Develop a social media strategycirculate among relevant partners. Identify diplomats in residence and possible celebrity ambassadors. Develop communications strategy for above ambassadors to disseminate. Engage with the Alternative Break movement in the U.S. Develop an online training for overseas volunteers.
Outcome 3: Introduce citizen diplomacy as part of the development assistance communitys approach and elevate the status of international development assistance.
Introduce citizen diplomacy as a part of development assistance to the U.S. government and international
community
Showcase the professionalized nature of the international development community Outreach and showcase hybrid organizations, such as World Learning
Approach: Work with high-level actors in the U.S. development assistance community to introduce citizen diplomacy as a part of such work. Use media outreach and public engagements as opportunities to showcase the professionalized nature of the development community. Identify and engage hybrid organizations to show as examples. Develop ability for organizations to mentor one another on these issues. Have volunteer NGO ambassadors discuss the importance of citizen diplomacy during eld visits with staff.
Resources Needed:
Financial resourcesfor meetings, online space, staff help and online training Online space to house our work Staff help to run the working group and online space Working group home Communications support
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1. Careful selection of a Faith-Based Citizen Diplomacy Working Commission (the Commission) of approximately
10 leaders from several sectors including non-prot, academia, government and industry that have a focus on faith and/or citizen diplomacy among their mission and goals. The composition of the Commission should include representatives from: a) The worlds predominant religions and traditions- Christianity, Islam, Judaism, Buddhism, Hinduism, others, b) American international organizations with faith-based incentives, c) U.S. and international diplomats, d) Representative of U.S. Department of State, e) Academia and international relations, f) Diversity management in business, g) Faith-focused media and publishing sector
2. Among the Commissions rst tasks is to prioritize approximately three action items towards the Initiatives goal. The Commission is also charged with:
a) Researching and developing a working denition of Faith-Based Citizen Diplomacy. Further, it will identify issues to clarify the purpose of citizen diplomacy as outside of traditional international faithbased effort such as missionary work and proselytism. This is part of an education effort to help change the paradigm that while the concept of citizen diplomacy and FBCD is not necessarily currently present, it is implicit in the goals and outcomes of many organizations. b) The mission of recruiting and involving other organizations and individuals to create an Alliance of Faith-Based Citizen Diplomacy Organizations (FBOs) who will be charged as well with the mission of recruiting and involving other organizations and individuals to become involved in FBCD. The Alliance, once formed, will further develop its requirements. c) With the help of the USCCD, identify and engage an international spokesperson to herald the concept of Faith-Based Citizen Diplomacy. Currently FBCD does not have a public face and the concepts of FBCD are novel and developing; many faith-based organizations do not employ the term or, explicitly, the concept. The spokesperson for the FBCD Campaign should have a national and international public presence and may be a celebrity, world leader, or religious gure. The spokesperson will carry a media campaign to promote FBCD through the USCCD, the Commission and the Alliance.
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3) With the help of the USCCD, the Commission will develop and expand a public National Registry of organizations involved in faith-based/faith-focused citizen diplomacy. Although faith-based citizen diplomacy may
not be the outward purpose of many organizations focus, it is often a by-product of their efforts. Thus, to develop the registry, research is required and an extensive national survey will be undertaken. The registry should provide for self-population as organizations identify themselves as involved and active in the FBCD eld. One of the rst steps will be to survey organizations in a small database that has been developed. The Commission will work with USCCD to develop dedicated pages on USCCDs website focused on addressing the items in recommendation #4. These pages will highlight relevant news, highlighting authors writing on FBCD; have pertinent links to materials, and other resources supporting recommendation #4.
5) The Commission will participate and report on its efforts in a pre-conference workshop during the upcoming World Forum in 2013.
Resource Requirements The Faith-Based Task Force denes the following requirements: a) Dedicated, paid staff at USCCD to support the Faith-Based Citizen Diplomacy Working Commission b) Funding available to support Commission members for travel as they conduct action items c) Funding for the national registry and expanded USCCD website for FBCD. A detailed budget can be developed.
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3. A greater percentage of foreign aid should be directed towards assisting well organized, impactful, health related, U.S. citizen, non-governmental organizations (NGOs) which would better leverage private resources. The U.S. Center could facilitate a national commission consisting of the Department of State, academic institutions, and selected NGOs to establish the framework for a new, modestly funded and well dened Ofce of Citizen Diplomacy within the Department of State that would establish citizen diplomacy as core principle of our national foreign policy.
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commitment, conrmed through action, to infuse international and comparative perspectives throughout the teaching, research, and service missions of higher education institutions, their stakeholders and community, and their values and ethos. This does not mean a cookie-cutter approach quite the opposite. The diversity of paths toward comprehensive internationalization reects the diversity of U.S. higher education itself. The dialogue must reach beyond the typical players in higher education and government agencies to include other voices, sometimes critical ones, from the business sector, which can help name the skills needed to succeed in a globalized world.
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we are discussing today. To name just a few specic ideas: USCCD should seek to play a role in helping citizen diplomacy programs on college campuses identify funding sources in the business and foundation communities one thing we heard repeatedly from the programs who submitted proposals to our task force is that a modest amount of seed money can go a long way toward fullling the promise of so many innovative and impactful programs. USCCD could also help identify partners to devise and fund research or surveys that can articulate the value of citizen diplomacy one valuable step would be to build on the work of the American Association of Colleges and Universitiesand Peter Hart & Associates on drawing out the perspectives of employers regarding a global workforce. And nally, USCCD should leverage as much as possible its reach and voice, to continue to make the case for global citizen diplomacy.
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a) Increase recognition and support for international cultural engagements that strengthen understanding between people in different parts of the world (measured through media coverage and nancial support data).
Task Force Co-Chairman Frank Hodsoll has: Helped establish the Americans for the Arts (AFTA) / New York University John Brademas Center for the Study of Congress (Brademas Center) Working Group which has to date: Stimulated the completion of a Congressional Research Service (CRS) Study for Chairman of the Senate Foreign Relations Committee John Kerry of U.S. Government and FederallyFunded Activities related to Cultural Diplomacy and Engagement Involving the Arts and Humanities (January 7, 2011) Engaged an NYU intern to undertake an actionable summary of the CRS study for use in public and private fundraising Begun discussions regarding potential Congressional hearings on cultural diplomacy
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Stimulated an AFTA study of the engagement of local public and private institutions in international cultural engagement Backstopped the Americans for the Arts Congressional advocacy effort with regard to FY 2012 appropriations for cultural diplomacy (April 2011) Developed a list of arts and humanities and potential funders meetings in 2011 and 2012 for discussion of additional resources for international cultural engagement Stimulated Ohio State University Professor Margaret Wyszomirski to research investments in selected other countries in international cultural engagement Organized an NYU Abu Dhabi Conference on cultural diplomacy (either December 2011 or Winter/Spring 2012) Organized a Ditchley Conference (UK) on cultural diplomacy (March 8-10, 2012).
Facilitated the potential selection and appearance of Yo Yo Ma as the Nancy Hanks lecturer at the Kennedy Center in 2012, placing cultural diplomacy front and center on the AFTA advocacy agenda in that year.
Assisted Nicolas Kent, Artistic Director Tricycle Theater in London, with return of Great Game (a play on Afghanistan) to Washington for a Pentagon only audience and U.S. fundraising for a new play he is producing on nuclear proliferation.
Engaged in a variety of conversations with, and distributed the illustrated booklet and video to, potential funders of international cultural engagement and various media individuals. No concrete results as of this point.
Task Force Co-Chairman Cynthia Schneider has: Worked with the British Council to leverage the impact of their sponsored performances of THE GREAT GAME and BLACK WATCH Supported the visit of the Belarus Free Theater to the US, and helped facilitate the meeting of the directors of the theater with Senate Committee on Foreign Relations staff members Traveled to Pakistan with US-Pakistan Leaders Forum as the cultural representative within the group. Made connections with cultural leaders in Pakistan in preparation for return meeting in the US. Speaking engagements in multiple national and international venues about cultural diplomacy: St. Louis, Missouri, Cultural Diplomacy seminar sponsored by Marc Thayer of St. Louis Symphony orchestra New York University, March 1314, The Heart and Mind of Diplomacy: 21st Century Cultural Diplomacy Abu Dhabi Music and Arts Festival panel discussion on cultural diplomacy, March 20, 2011 USC, Center on Public Diplomacy, Arts, Culture, and Media in Afghanistan and Pakistan: Listening to the Possibilities, April 7, 2011 Abu Dhabi, NYU, participant in 3 day workshop organized by Anna Deveare Smith, Imagining the Future: New Worlds, New Arts, New Models, April 19-23, 2011 University of Massachusetts, Why Does the Past Matter? May 5, 2011, Why the Past Matters: Cultural Heritage, Identity, and Security Institute for Cultural Diplomacy (ICD), Berlin, May 11, 2011, The New Cultural Diplomacy: Best Practices, Past, Present, and Future The Hague, The Netherlands, Ministry of Foreign Affairs, May 17, 2011, New Strategies for Cultural Diplomacy in the New World Order Publications:
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CNN.com, with Nadia Oweidat, Feb.11, 2011, Why Washington was Blindsided by Egypts Cry for Freedom; CNN.com, with Nadia Oweidat, A New Arab World is coming, with or without the US,
International and/or national annual awards for best practices under the auspices of the President, Secretary of State, or a council of notables (measures to be developed for judging best practices).
Co-Chairman Frank Hodsoll has not yet pursued this objective. However, it should be noted that he helped design the Presidents Committee on the Arts and the Humanities AFI: 20/20 lm exchange initiative, now continued as Film Forward (run by the Sundance Institute) which showcased in Washington, DC, May 12. Co-Chairman Cynthia Schneider has not yet found an opportunity to pursue this objective. However, in the rst of three trips to Afghanistan since the fall has suggested to the Public Diplomacy section at the U.S. Embassy in Kabul that they institute a Living National Treasures program, similar to the longstanding one in Japan.
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process, to participate in an international volunteer program. Named in recognition of a true service leader in our country, selected Fellows receive a full or partial fellowship which covers 50%-100% of the program fee. Eligible Fellows are identied through partner organizations and volunteer organizations based on criteria such as nancial need, commitment to service, and a demonstrated passion and commitment to international issues. Universities and colleges across the country may nominate students who meet nancial criteria based on their level of nancial need, and who demonstrate their commitment through an application process. Corporations and other partner organizations could nominate and support members within their organizations or within their wider community. The Harris Wofford Global Service Fellowship will extend to individuals across the country and from all sectors and age groups, including university and college students, working professionals, and retirees. A strategic objective is to also promote the diversity of international volunteers. Harris Wofford Global Service Fellows will be charged with the responsibility of spreading the word about international voluntary service through participating in a minimum of three information sessions, events, conferences, or other forms of outreach to speak about their international experience. In addition, Fellows will be expected to continue to contribute to the mission of the volunteer organization as a representative in their local area, which may include social media campaigns, additional presentations, or speaking with prospective volunteers. Finally, Fellows may contribute to the long-term growth of international voluntary service through hosting a signature campaign for the Service World petition, with a goal of 1,000 signatures each. These activities will meet the goals of our eld in keeping returned volunteers actively involved in voluntary service, while spreading the word about international volunteering to others. In addition to these responsibilities, Fellows will continue their journey to becoming engaged citizen diplomats through participating in a series of in-person meetings and conference calls with distinguished leaders in the eld of service both before and after their international experience. All Fellows will also become members of the Building Bridges Coalition, and therefore, will be invited to actively participate in discussions, events, and receptions to celebrate and move the eld of international voluntary service forward.
engage in physical (both outbound and inbound) and Exchange 2.0 virtual interactions Expand federal exchange programs for both physical and virtual exchanges Conduct high-level videoconferences between student and representatives of various branches of government and business about value of international experiences.
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Awareness: Helping their peers and their communities understand and appreciate important issues and
events.
Service: Human intervention that directly addresses a human, community, or environmental problem or
need.
Advocacy: Using ones voice and power as a community member through expert testimony, campaigns,
petitions, rallies, and media outreach to promote the solution to a problem
THREE OUTCOMES I. Position and empower the children and youth of the world as assets, resources, and partners in community development, tapping into their amazing energy, commitment, idealism, and creativity.
1. Create a specic public education campaign that focuses on the powerful potential of youth to be citizen diplomats. Youth are not the problem; Youth are the Solution. 2. Include the words children and youth in any and all of the Centers campaigns around citizen public diplomacy (Young people are citizens, too). 3. Include examples of youth citizen diplomacy on the website, in annual reports, in letters to donors, in funding proposals. 4. Create a National Youth Council for the Center and include a smaller subset of them on the Centers Board of Directors. 5. Create a tip sheet for youth who want to be citizen diplomats and who may need to convince adults of their value. 6. Publish a set of Beliefs that outline the Centers commitment to young peoples participation in citizen diplomacy.
II.
Improve communities by increasing the scale and diversity of children and youth making substantive contributions to the worlds health, education, human services, human rights, and the environment.
1. Compile and promote ten replicable program models from organizations that successfully engage children and youth in citizen diplomacy. 2. Compile and promote a Center Honor Roll of youth who are making contributions to citizen diplomacy. 3. Recognize and feature multi-national organizations and corporations who support and engage young people as an important method for delivering their services. 4. Feature specic problems or issues with solutions where young people can bring particular skills and be making a unique impact on the worlds problems.
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5. Create portals for youth in different countries to collaborate on common issues. 6. Create portals for youth, organizations, and schools to nd citizen diplomacy opportunities. 7. Create Blogs and Flicker, YouTube, and Google Map sites for sharing success stories.
III.
Imbed service into the educational process of every student, making service the common expectation and the common experience of the worlds children and youth.
1. Compile, publish and upload a document that outlines current research on the benets of youth service to their academic success. 2. Partner with education organizations and exchange programs with international agendas, especially those who target high school and college students, with international to promote greater links between education and youth citizenship diplomacy. 3. Create guidelines, tips, and certication levels for K-12 schools that wish to become Citizen Diplomat Schools. 4. Create tips for schools wishing to partner with international or country-specic NGOs. 5. Facilitate exchanges between schools in USA and overseas. 6. Encourage school based programs to focus on impact, not counting hours. 7. Create a School Blog or Forum where USA and International Schools may contribute. 8. Provide lesson plans/curriculum for international engagement and diplomacy for elementary, middle, and high school students.
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ROUNDTABLE RECOMMENDATIONS
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7. The virtual exchanges that these new technologies enable are most promising and effective as a complement to direct physical exchanges. They can open peoples eyes to new cultures and entice them to pack their suitcases and experience for real what they have gotten a taste for on-line. They can also provide the continued connectivity that makes the once-in-a-lifetime experience of a physical exchange more enduring allowing acquaintances made across great distances to develop into enduring networks for cooperation. 8. The U.S. government runs a number of valuable citizen diplomacy programs, like the Peace Corps, the International Visitors Program, and the Fulbright Program, that should be expanded and updated for the 21st century as important vehicles for engagement with predominantly Muslim societies. Particular attention should be paid to what comes after these exchanges on how robust alumni networks get created and for what purposes they are deployed. At the same time, given the importance of the challenges we face, there is also a need for greater experimentation and the development of a second-generation of citizen diplomacy programs that reect changed geopolitical realities, employ new technological tools, and are specically tailored to the requirements of predominantly Muslim societies. 9. To be successful, though, the United States efforts to engage with predominantly Muslim societies must extend far beyond the work of a few well-intentioned U.S. government ofcials to become a truly national effort. Like our earlier outreach to Europe and Japan, it must engage the imagination, creativity, and nancial and human resources of U.S. philanthropic organizations, corporations, and ordinary Americans. The President should issue a call to service for Americans to engage in the kind of partnership building that he spoke of so eloquently in his Cairo address, with the objective being nothing less than having a million Americans travel on exchanges or participate in volunteer projects in predominantly Muslim societies over the next decade. The U.S. government should commit $1 billion to this effort, which should be matched by an equal $1 billion from the private sector. 10. The Congress should consider establishing, with initial U.S. government funding, a private not-forprot organization designed to encourage, seed and coordinate private efforts in this area. This entity could become a community foundation of sorts for advancing Americas relationship with predominantly Muslim societies.
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In addition to the lack of standardized methods, most evaluations continue to rely on self-reports and program participants perceptions of program impact. While this type of qualitative data is important, it relies on the accuracy of participants memory and does not allow for an unbiased assessment of program impact. Although a few evaluations reviewed in this report have attempted more rigorous approaches such as the use of comparison groups and a random assignment design, much of the eld continues to rely on self-reported information.
1. Because the impact of international exchanges can be underestimated due to the difculty in measuring the far
reaching effects of interpersonal interaction, it is all the more critical to continue to develop and conduct impact studies and for program sponsors to provide funding for long-term evaluations and alumni follow-up once the program has concluded. A potential model for such longitudinal impact studies is being launched by the Ford Foundation International Fellowships Program, a 10-year alumni tracking initiative that IIE will conduct on behalf of the program sponsor, assessing the impact of graduate study abroad on over 4,300 emerging leaders from disadvantaged/ marginalized communities within the developing world.
2. Many in the eldboth from the program side and among evaluation expertsrecommend some sort of
standardization in the evaluation methodology of such programs, such as the Intercultural Development Inventory (IDI) and the Beliefs, Events, and Values Inventory (BEVI). Common measurement approaches would also facilitate the comparison of different programs, their strategies, and their effectiveness.
3. Although rigorous impact evaluations using random assignment and control groups are difcult to conduct, they
represent the gold standard in establishing cause-and-effect when looking at the impact of programs on participants and alumni. Program administrators, evaluators and funding agencies should be strongly encouraged to design these types of evaluation studies even if it means focusing on samples rather than entire populations of alumni.
4. In addition to well-established data collection approaches such as surveys, interviews, and focus groups, evaluators
of citizen diplomacy programs should also explore the use of newer approaches as the use of social media as a tool for data collection, and the use of more in-depth qualitative approaches such as participatory and action research.
5. Documenting the impact of citizen diplomacy programs should not be the sole responsibility of a single group (the
implementing agency, for example). Various stakeholders including program organizers, funders, third party evaluators, and the academic and research community should collaborate to develop best practices for measuring the impact of citizen diplomacy programs.
6. To foster and reinforce a culture of evaluation and accountability, evaluation should be an integral part of project
development and execution. Funders of programs should require that evaluation be a core component of the program from inception to conclusion and beyond, and that a portion of the project budget be devoted to evaluation activities. In the absence of such requirements and without sufcient funding allocated for evaluation, many programs conduct cursory evaluations as the program is winding down, almost as an afterthought, thereby missing critical opportunities during the course of the program to collect valuable evaluation data.
7. There needs to be an increased emphasis on and funding for alumni programs to guarantee sustainability of citizen
diplomacy programs and assure lasting impact. Alumni programs help to build networks that increase the multiplier effect of citizen diplomacy and promote continued cross-national cultural and educational collaboration, and work exchanges and partnerships. Such programs also allow easier access to program participants, making longitudinal
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quantitative and qualitative evaluation data easier to collect. The Fulbright Legacy Funds Alumni Impact Awards and the Goldman Sachs Global Leaders Social Entrepreneurship Fund offer two cost-effective and successful models for such alumni engagement programs, as does the U.S. Department of States rapidly growing alumni website and related resources.1
8. There needs to be more professionalization of the sub-eld of evaluating citizen diplomacy programs. The U.S.
Citizen Diplomacy Summit held in November, 2010, provided a rare opportunity for researchers and program staff to come together to share experiences and knowledge in evaluating their respective programs. There is a clear need for more such opportunities that foster sharing of best practices in how to evaluate citizen diplomacy programs. One concrete step towards this goal might be to ensure that such programs and their evaluation needs are full represented in professional forums such as the American Evaluation Association, American Educational Research Association (AERA), Association of International Education Administrators (AIEA), The Forum on Study Abroad, NAFSA: Association of International Educators and the Comparative and International Education Society (CIES).
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Action Steps
Fund more organizations that are developing platforms as opposed to running programs. More programs need new tech platforms to be effective but few for-prot ventures are interested in developing platforms if those instruments value is mostly in social entrepreneurship. However, most private and public funders of social causes remain focused on program solutions and do not see the long-term benet in funding technology platforms that will enable and drive many more programs. This action step includes but is certainly not limited to working on developing on-line simultaneous or near-simultaneous translation, which was one of the specic recommendations from the November report. Build a global coalition of businesses interested in supporting an open internet. Many businesses see the value in an open internet and some do not. The world needs principles surrounding internet freedoms that businesses can sign on to and it needs a coalition of businesses that support it. This coalition can be used as a lever with states, to launch global conferences, and to produce reports in their name on the relationship between a free-internet and global economic well-being and development. Develop a global training program for elementary and high school teachers on the internet its use and its potential use. Most teachers in the developing world and many in the developed world struggle to provide the basics. There is a need for a collection of existing materials, and where necessary the development of new ones, to teach teachers how to use the internet and how to envision what might be possible with it. These materials could be written documents, video learning, in-person trainings or some mix of all of these. Deploy video-conferencing technologies in the classroom. The classroom environment is uniquely suited to collaboration. Citizen diplomacy projects like iEARN are already doing a great job using technology to take advantage of this inclination but direct use of video as a way to connect students in real-time is largely untapped. Skype Classroom is currently doing one of the best programs in this area but could be much more widely utilized by educators. Create a network of grantors, public and private, to collaborate on the most current thinking surrounding new media. New media needs to be included in almost all projects involving citizen diplomacy moving forward. However, it is often easy to confuse its newness with its effectiveness and a good way to address this obstacle is to have funders communicate with each other about what is working and what is not working. Establish a working group to determine best practices. Because this eld is so new and most of the groups doing it effectively are less than ve years old, it is suggested that a working group be established made up of the new organizations and some of the older organizations that have more experience in citizen diplomacy but much less in new media. The working group should identify an academic to work with them to report on, analyze and evaluate the effectiveness of their programs to determine best practices. This working group could also include representatives from technology providers so that they can also learn how their tools are being used and how they might be improved.
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We need not a Washington strategy but a grassroots strategy, and we need to be more methodical, focused, and even relentless about this. NCIV has demonstrated that modest funding can stimulate successful events, and Id encourage us all to consider ways we can expand that initiative. We could provide resources on the U.S. Centers website, and our own sites, to help local leaders with meeting formats and the various tasks and organizational details they will encounter. Im sure there are many in this room who would be willing to participate as guest speakers, or to help identify and recruit others for that role. Our engagement with communities neednt be limited to supporting local summits. It might be useful to develop a simple survey for selected participants in last falls Washington summit to get their input on what kind of support would be most valuable to advance their work and to help them boost the numbers of local citizen diplomats. Based on those surveys, we might consider a few pilot initiatives. We could focus on small states or a few contiguous communities and test drive some good ideas. This project has always been huge, and Id argue that, particularly given our limited resources and our ambitious goal, its important to start small, develop a few successful models, and build on them. At the recent U.S. Summit, we all heard inspiring stories of citizen diplomacy. I recall the deep, educationcentered connections of a Wisconsin community with Russia, and a Colorado city deeply involved in supporting public health initiatives in West Africa. By following up with a few of these communities, we would further empower them, help them tell their stories to a broader audience, and one hopes, assist them in building participation in their activities. This empowerment, in turn, will support the policy agenda in Washington by creating a broader network of people who can express their views, and tell stories of impressive citizen engagement using rst person pronouns.
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Mapping implementation
The benets of increased citizen diplomacy to individual states and to the nation as a whole have been well articulated, in our report as well as in many diverse publications and speeches. The challenge is to plant the vision for implementation of a supportive network in the hands of leaders in each states university system as well as in the National Guard Bureau with a commitment to act. Suggested rst steps for #1, for discussion: Complete mapping prototype and disseminate to USCCD member leaders for review and to create constituent demand. Develop blueprint for installation in a pilot state, including press plan. Launch pilot program. Introduce to potential home in each state: could be through a national organization (academic groups like ACE or AASCU, state trade reps, NLGA) or individually presented by advocates, or a pilot system could take national lead. Connect to business community in each state through economic development organizations, Chambers etc. and invite participation Collect and stream narratives that ow from model
Discussion points for #2: General acknowledgement in NGB ofce, Joint Chiefs, European Command and Department of State that SPF is the mechanism to broaden and deepen states involvement in international engagement and for constructive causative change in countries. Consistent with Dodd shift in this direction (see President Obamas National Security Strategy 3/10 and recent paper from strategists in Adm. Mullens ofce, as well as comments by Secretary Gates about demilitarizing Americas foreign policy and investing more in tools of civilian engagements)
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Some think DoD legislation for next year will include provision to expand SPP funding authorities to the civ-mil areas WA TAG Lowenberg briefed Dept. of State last month on expanding SPP in these areas
but
Virtually everyone we worked with reporting to General McKinley is gone or will be shortly, delaying design and implementation of strategic programs. NGB policy focus right now reacts to near term. Reported that the Reserves looking at getting into this area can access different type of funding. Real focus on war/destabilized countries; acknowledge broader denition of what contributes to security but accustomed response is with arms. Requires fundamental changes in policy and law/funding authorities.
Progress since the Summit Introduced project at NLGA Executive Committee/New Electeds meeting in December Briey introduced project to Presidents Trust at AAC&U Annual Meeting in January Invited to speak to NG SPP leaders conference, held out by blizzard Briey introduced project in panel at Sister Cities annual conference in March Conference call with Kansas NG and university/medical partners in March Met with NGB directors for Agribusiness Development Teams in April to explore how moving those teams into nonconict nations could work through SPF Resources needed Someone/some organization to move dedicated leadership at the top in academia, supported by state economic development organizations, TAGs Comprehensive public education campaign that can be run in states on variety of media
How U.S. Center for Citizen Diplomacy can help Networking Development of public education materials and focus of campaign
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PARTICIPANT BIOS
KIRsTEN ABEL | Junior | Georgetown University
Kirsten Abel is a rising junior at Georgetown University in Washington, DC. She is majoring in Government and is working towards minors in Arabic and Psychology. She has been involved in DC Reads, a program that involves tutoring underprivileged third grade students in DC schools in reading and writing skills. In addition, she has been on the staff of model UN conferences organized by Georgetown students for both college students and high school students. She will spend the summer in Des Moines, IA interning with the U.S. Center for Citizen Diplomacy. During this past semester, she interned in Senator Harkins ofce in Washington, DC after she had interned in his Des Moines ofce during last summer. This upcoming fall she will be studying abroad in Amman, Jordan.
AAKIF K. AHMAd Vice President and Co-founder | Convergence, Washington DC Leadership Team | U.S.-Muslim Engagement Initiative
Aakif Ahmad is Vice President and co-founder of Convergence, a U.S-based rm providing consensus-based solutions to issues of national and international policy. He is also Co-Leader of the U.S. Muslim Engagement Initiative.From 1996 to 2008, Mr. Ahmad worked at the Corporate Executive Board where, as Managing Director, he led sales organizations across Europe and North America that generated more than $100 million in sales revenue across his tenure. He served as a member of the Management Committee for Global Sales and Marketing and was elected to the rms Policy Committee in 2002 as one of the top 50 leaders in the corporation.Mr. Ahmad earned a B.A. from Yale University inEthics, Politics and Economics, and M.B.A from the Kellogg School of Management at Northwestern University.
MATT ARMsTRONg | Executive Director | US Advisory Commission on Public Diplomacy | State Department
Mr. Matt Armstrong is the Executive Director of the United States Advisory Commission on Public Diplomacy. The Advisory Commission is charged with appraising U.S. Government activities intended to understand, inform, and inuence foreign publics and submits reports on these activities and policies to the President, the Secretary of State, and the Congress. Prior to this position, Mr. Armstrong was a consultant and lecturer advising the Government on the strategic and operational structures, doctrine, and concepts that shape, empower and limit U.S. public diplomacy and strategic communication. He often convened symposiums and seminars to increase the understanding of the requirements and challenges faced by U.S. public diplomacy and strategic communication. Mr. Armstrong obtained a Master in Public Diplomacy and a B.A. in International Relations from the University of Southern California. He also studied European security and the Middle East at the University of Wales, Aberystwyth. Mr. Armstrong is a member of The Public Diplomacy Council, the International Institute of Strategic Studies, and the National Press Club. He previously taught graduate courses on public diplomacy at USC Annenberg School of Communication and Journalism. Prior to appointment as the Executive Director, he authored and published a widely read blog on public diplomacy, www.MountainRunner.us.
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ANNE V. BARBARO | Team Leader, American Centers Network | U.S. Department of State
Born in Sudbury, MA, Anne spent her school years in Cleveland Heights, OH. After graduating from U.C. Berkeley and living in Mexico, she joined the Foreign Service as a Public Diplomacy Ofcer. Anne served in Malaysia, Uruguay, Washington, Paris Colombo, Madrid, Brussels and Washington. After 24 years she retired as a Senior Foreign Service ofcer in 2007. In September 2010 Anne was invited back to State as a contractor to stand up the American Centers Network, a small policy shop devoted to supporting States 800+ public engagement spaces in the eld. Anne holds an MBA in Organizational Behavior and Development from the George Washington University.
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CAROL STAx BROwN, Ed. D. | President | Community Colleges for International Development, Inc.
Dr. Carol Stax Brown assumed the Presidency of Community Colleges for International Development, Inc. (CCID), in April 2011. Her former role at CCID was as National Director of the Community College Initiative, a U.S. Department of State sponsored program that brings underrepresented youth from developing countries for one year of professional training, leadership development, and cultural exchange at community colleges across the U.S. Prior to joining CCID, Dr. Stax Brown was the Director of a new campus for Lanier Technical College, part of the Technical College System of Georgia. She also led the colleges initial COC/SACS accreditation process for all technical and industrial programs across ve campuses. Prior to being Director, she was faculty in the areas of English as a Second Language, English, and Humanities. Dr. Stax Brown earned a B.A. from James Madison University, an M.A.T. from Quinnipiac University, and an Ed.D. in Workforce Education from the University of Georgia through the Community and Technical College Leadership Initiative. Her research explores Global Virtual Communities of Practice, as she is interested in the profound impact of technology on global participation in higher education. Growing up in an immigrant family made Dr. Stax Brown particularly aware of the role of higher education in social mobility. She supports and encourages efforts to democratize education in developing nations through the community college model. Dr. Stax Brown has eight years of corporate experience in marketing and public relations and also taught at the high school and middle school levels.
MATT CLAusEN | Vice President, Partnership and Programs | Partners of the Americas
As VP for Partnerships and Programs, Matt Clausen oversees Partners of the Americas exchange and fellowship programs, including youth leadership, professional government, business , educational and cultural, and climate change fellowship programs. He works to strengthen and increasingly interconnect Partners network of volunteer partnerships in order to build and deepen people-to-people collaboration between and within countries of the Western Hemisphere. He was interviewed by the President of the United States as a featured NGO panelist during the Conversation on the Americas at the White House Conference on the Americas in 2007. Matt has trained volunteers in over 20 countries and leads efforts to convene volunteers and organizations to promote service, including the 2009 Conference on Higher
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Education and International Volunteer Service in Washington, DC, and the 2011 2nd IAVE World Summit for Youth Volunteering to take place in November in Colombia. Matt is Secretary of the Board and founding board member of the Building Bridges Coalition, the organization that emerged from the Brookings Initiative on International Voluntary Service. He received a Masters in Public Policy from the Harvard Kennedy School and a BA from Swarthmore College. Prior to receiving his postgraduate degree, Matt served as a volunteer teacher for a year on the Galapagos Islands in Ecuador with WorldTeach. He currently lives and works in Washington, DC.
the Mind Trust Fellowship for education entrepreneurs who are developing system-changing strategies to tackle educations greatest challenges, and the Harvard Business School Fellowship for social entrepreneurs. Abigail holds a B.A. and M.Ed. from Stanford University, and an M.B.A. from Harvard Business School.
Jean Feraca | Distinguished Senior Broadcaster and Host | Here on Earth: Radio without Boarders Wisconsin Public Radio
Jean Feraca is a 30-year veteran of public radio, the originator, host, and executive producer ofHere on Earth: Radio Without Borders,a mission-driven global cultural affairs talk show broadcast on Wisconsin Public Radio and podcast throughout the world. The recipient of a major grant from the Social Science Research Council in New York,Here on Earthhas just been named a 2011 Gabriel Award winner for Inside Islam, Muslims, Mosques, and American Identity. Jean is also a prize-winning poet, essayist, and memoirist, the author of three books of poetry, and the memoir I Hear Voices: A Memoir of Love, Death, and the Radio,whichwon the 2007 Kingery/Derleth Nonction Award from the Council for Wisconsin Writers, and was named an Outstanding Book by the American Association of School Librarians, and one of the years Best Books for General Audiences by the Public Library Association. In 2003, Jean helped found the University of Wisconsins Odyssey Project, a college-level humanities course designed to lift adults out of poverty. She has two grown sons and lives in Madison, Wisconsin, with her husband, Alan Attie, a research geneticist at the UW-Madison.
THOMAs W. GITTINs | Washington, D.C. Liaison | U.S. Center for Citizen Diplomacy
Thomas W. Gittins is President of Gittins & Associates, Inc., a consulting services rm specializing in international programs and projects, special project activities, meetings planning and management, non-prot organizations, international organizations, overseas institutions and corporations. As a graduate of Cornell University, Tom joined the administration there as assistant director of alumni relations. He then moved on to a career as an insurance broker in Delaware, from which he took a leave of absence to become the associate director and director of the Peace Corps in the Dominican Republic. Following that, he left the insurance business and returned to Washington, D.C., where he served as chief of operations for the Latin America bureau of the Peace Corps. Tom left Peace Corps to become Executive Vice President and CEO of Sister Cities International, a private, non-prot national association of U.S. cities and citizen volunteer committees that have sister-city afliations with cities overseas for the purpose of international professional, educational, cultural, technical, municipal and business exchange. Under his leadership, the program grew to include over 2,000 city linkages throughout the world between U.S. cities and cities in 100 other countries. During his administration, he led the growth and development of the U.S. sister Cities program to the point where it is one of the most highly respected and effective private, community-based, citizen exchange mechanisms anywhere, with a proven track record for innovation and achievement. He was a founding board member of the International Exchange Association, a consortium of citizen exchange organizations in the U.S.; of the International Leadership Institute for international volunteer leader development; of Fondo Quisqueya, a foundation providing education and training opportunities to needy candidates in the Dominican Republic; and, of Institute 21, a training and education organization focusing on assistance to emerging democracies. He has been a member of advisory committees to President Regan and to President Carter and has served as a public member of the Foreign Service Selection Board. He is a member of the Advisory Board of the U.S. Ukraine Foundation, a former member of the Board of trustees of World Learning and a founding member of the Coalition for Citizen Diplomacy.
1988, iEARN has become the worlds largest educational telecommunications network involving project-based Learning. It currently links students and teachers in over 130 countries, speaking 33 languages, to enable them to collaborate on projects that both enhance learning through a global curriculum and improve the quality of life on the planet. Approximately 2,000,000 students are working daily on collaborative projects through the iEARN network. From 1979-90, he was the Executive Director of ICYE-US, an international youth exchange program with both high school and community service volunteer exchanges among 30 countries. At ICYE-US, he worked closely with ECA at the US Department of State to initiative service-learning exchanges at the high school level. He worked for the International Relations Committee of the U.S. House of Representatives in 1978, Ed received his BA in Japanese political science from the University of Washington (Seattle), MA in Korean concentrating on US-Korean relations. History and certicate from the School of International Affairs at Columbia University. He has had extensive language experience in Korean, Japanese and Classical Chinese. His PhD at Columbia University was in Japanese history, focusing on landownership changes brought about by Japanese colonial administration in the early 20th century. His book, Landownership Under Colonial Rule: Koreas Japanese Experience, was published by Columbia University and the University of Hawaii in 1994.
Task Force of the U.S. Summit for Citizen Diplomacy. He chaired the Culture Committee and the World Heritage Sub-committee of the U.S. National Commission for UNESCO (20052009); and was a senior adviser to the Presidents Committee on the Arts and the Humanities on international projects involving lm, television, and digital media (20062008). Mr. Hodsoll also recently chaired several National Academy of Public Administration reviews of the National Park Service (20062010). Mr. Hodsoll chaired the National Endowment for the Arts (1981-89). His work on lm and video preservation was recognized by the movie and television industries with an Oscar and an Emmy. Mr. Hodsoll retired from federal service in 1993 as the rst Deputy Director for Management of the Ofce of Management & Budget in the Executive Ofce of the President. He was a Foreign Service Ofcer (19661980); his last assignment was as Deputy U.S. Special Representative for Non-Proliferation. Following his federal service, Mr. Hodsoll founded a nationally recognized mapping and data service in Western Colorado, was an elected county commissioner, and served as Vice Chair of the National Association of Counties telecommunications committee. Mr. Hodsoll has co-chaired three American Assemblies: The Arts and the Public Purpose (1997), Deals and Ideals: For-Prot and Not-for-Prot Arts Connections (1999), and Art, Technology, and Intellectual Property (2002). Mr. Hodsoll is a Fellow of the National Academy of Public Administration. He has a B.A. from Yale, an M.A. and LL.B from Cambridge, and a J.D. from Stanford. Early in his career, he ran a trading company in the Philippines and practiced law in New York (Sullivan & Cromwell). He is listed in Whos Who (in the World and in America).
MIcHAEL McCARRY | Executive Director | Alliance for International Educational and Cultural Exchange
Michael McCarry joined the Alliance for International Educational and Cultural Exchange as its executive director in 1994. The Alliance, an association of 75 U.S.-based organizations that conduct exchange programs of all types, is the leading collective policy voice of the exchange community. As part of the Alliances mission to promote policies that support exchange, McCarry has led delegations of Alliance members to over 40 U.S. embassies around the world to discuss the role of exchanges in public diplomacy and visa policy and practice. Previously, he spent 18 years with the U.S. Information Agency as a Foreign Service Ofcer. He served as Cultural Attach in Beijing in the years immediately following the Tiananmen Square events of 1989, and led negotiations to restore the Fulbright program and Peace Corps after their suspension by the Chinese government. He also served in Thailand, in both Bangkok and Chiang Mai. He speaks Mandarin Chinese and Thai. McCarry also has worked as a Congressional aide and as a journalist. He received an M.A. from the University of Texas (Austin), a B.A. from Notre Dame, and studied at Melbourne University in Australia as a Rotary Graduate Fellow. He recently qualied as an apprentice mahout at the Royal Thai Governments Elephant Conservation Center.
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CHARLEs R. MONTgOMERY | Treasurer, Board of Directors | U. S. Center for Citizen Diplomacy Senior Managing Attorney, | MidAmerican Energy Company, Urbandale, Iowa
Chuck Montgomery has been a senior attorney for Iowa Power Inc./MidAmerican Energy Company since 1986. For six years prior to that, he served as an assistant Polk County Attorney. Montgomery has served on the Magistrate Nominating Commission, 5th Judicial District. He has chaired both the Governors Task Force on Volunteerism and Big Brothers, Big Sisters of Greater Des Moines, and has served as a former vice president of V.O.I.C.E.S., a group working on resettlement of Hmong refugees. Currently, he is a member of the Executive Committee and Board of Directors of the Iowa Council for International Understanding.
DAVId H. ROE, PH.D. | Chair, Board of Directors | U.S. Center for Citizen Diplomacy
Dr. Roe became Central Colleges 20th president in 1998. Since then, he has led the college in Pella, Iowa. Dr. Roe graduated from the U.S. Air Force Academy, where he won a Rhodes scholarship to study at Oxford University in England. He was named a White House Fellow in 1975, during which he served as special assistant to the Secretary of Health, Education and Welfare. Dr. Roes military career includes stops as director of NATO policy at the Pentagon in Washington, D.C.; special assistant to the director of the joint staff at the Pentagon, and defense planner for the U.S. mission to NATO in Brussels, Belgium. After retiring from the Air Force, he served as executive vice president and CFO of USAA, a San Antonio-based nancial services corporation. In 1991, he became president of United Services Life Co. of Arlington, VA, and retired as chief executive ofcer and president of the United Services Life division of ReliaStar.
STEVEN C. ROsENTHAL | Executive Director, Cross-Cultural Solutions | Chairman, Building Bridges Coalition
Steven Rosenthal is the founder and executive director of Cross-Cultural Solutions, a widely recognized leader in the eld of international volunteering. The organization mobilizes thousands of volunteers each year working in Africa, Asia, Latin America and Eastern Europe. Mr. Rosenthal is also the Chairman of the Building Bridges Coalition, a project of the Brookings Institution focused on expanding international volunteer service, improving service quality, and ensuring positive impacts in communities throughout the world. An expert in his eld, Mr. Rosenthal has been a consultant for numerous international volunteering organizations and has been invited to speak at the United Nations, the White House, the U.S. Peace Corps. He is on the executive committee of the International Volunteer Programs Association and serves on the advisory boards of More Peace Corps, Atlas Corps, and Global Citizen Year. He co-chairs the National Summit for Global Citizen Diplomacy Task Force
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on Voluntary International Service, and serves on the Roundtable Consortium for the National Clearinghouse on Disability and Exchange. Mr. Rosenthal is the Development Chief for the traditional area of Ziavi, Ghana, West Africa. In May 2002, Mr. Rosenthal received theNew York Senate Liberty Award for seless contributions during the terrorist attacks of September 11th.
RIcK A. RuTH | Senior Advisor | Ofce of the Assistant Secretary | Bureau of Educational and Cultural Affairs
Rick Ruth is a former Foreign Service Ofcer and a career member of the Senior Executive Service. Prior to joining the Foreign Service, he taught Russian language and literature at the University of Arizona. He joined the United States Information Agency in the mid-70s as a Russian-speaking staff member on a traveling U.S. Government exhibit in the Soviet Union. Rick subsequently joined the Foreign Service, serving abroad in Jordan, Saudi Arabia and the Soviet Union. He did stints as Chief of the USIA Operations Center and as USSR Country Affairs Ofcer. He was Deputy Chief of Staff to four directors of USIA, from 19881999. With the integration of USIA and State, Rick became the rst person to hold the position of Executive Assistant to the Under Secretary of State for Public Diplomacy and Public Affairs (19992002). In the immediate aftermath of 9/11, he was the public diplomacy representative on the senior level steering committee responsible for coordinating the State Departments response to the attack. From 20022010, Rick was Director of the ECA Ofce of Policy and Evaluation. A such, he was responsible for ensuring that educational and cultural programs were consistent with U.S. foreign policy, the Bureaus annual strategic planning, alumni engagement, performance measurement, and cultural heritage activities. He established the Departments rst ofce of alumni affairs in 2004. He became Senior Advisor to the Assistant Secretary in January 2011. Rick has received numerous awards, including the Presidential Rank Award for Meritorious Service as a
Ann Olsen Schodde | President and CEO | U.S. Center for Citizen Diplomacy
Ann Schodde, President and CEO of the U.S. Center for Citizen Diplomacy (USCCD), a national organization founded in 2006 to promote and expand opportunity for all Americans to be citizen diplomats and afrm the indispensible value of citizen involvement in foreign relations.She holds a double major degree in Political Science and Speech from the University of Wisconsin and a M.Ed. from Cornell University.
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Throughout her 30-year career, Schodde has held various leadership and consulting positions with higher
education and international non-prot organizations, as well as more than 21 private foundations, professional associations and government agencies.She has worked with embassy staff from over 60 countries. Much of Schoddes work throughout the world has involved developing two-way and one-way exchanges, and facilitating incountry technical assistance and training. In 2007, Schodde worked with Business for Diplomatic Action (BDA) to design the Arab & American Business Fellowship program, a pilot exchange program conducted in partnership with Young Arab Leaders (YAL) based in Dubai. In 2009, she was selected to be part of a nine-member private sector delegation to Iraq sponsored by the World Affairs Councils of America. Currently, Schodde is leading the USCCDs ten-year Initiative for Global Citizen Diplomacy, launched at the 2010 U.S. Summit for Global Citizen Diplomacy in Washington, DC and attended by representatives of 41 countries throughout the world.
MARY FRANcEs ScHuRTZ-LEON | Candidate Manager, Global Village for Future Leaders of Business & Industry Lehigh Universitys Iacocca Institute
Mary Frances Schurtz-Leon has served as Candidate Manager of the Global Village for Future Leaders of Business and Industry at Lehigh Universitys Iacocca Institute for the past fourteen years. As a licensed attorney, veteran teacher, and international connoisseur, Mary Frances is a source of leadership and passion at the Iacocca Institute. Mary Frances has been actively involved in womens groups and immigration rights. She has conducted seminars and workshops, across the nation and internationally, in Conict Management and Negotiation, Assertiveness Training, Legal Counseling Techniques, Public Speaking, Effective Listening, Citizenship Preparation, Occupational Spanish, and English as a Second Language. She has lived, studied, and worked in New York, California, and Saudi Arabia and conducted leadership seminars in more than 20 countries throughout Africa, the Middle East, North and South America, and Europe. Mary Francess career spans a wide variety of positions and places, but the common thread is a focus on the value of connecting with people. She has found her calling at the Global Village as a mentor to the young people that will change the world.
YOgEsH SHAH, M.D | Associate Dean of Global Health | Des Moines University
Dr. Yogesh Shah brings to Des Moines University expertise in medical care and geriatrics and a passion for improving the health of people around the world. Triple-board-certied in family medicine, geriatrics and hospice and palliative care, Dr. Shah was named in 2006 DMUs associate dean for global health, a new position created to establish and increase international rotation opportunities, medical service sites and other global health experiences that DMU
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students increasingly seek. Hes done just that: Since 2007, more than 230 DMU students in all academic programs have participated in global health service trips, providing care for under-served people in 26 countries. Every summer, DMU students experience research internships at the World Health Organization headquarters in Geneva, Switzerland, and global health opportunities continue to increase. Starting next year students will also go to PAHO in DC for summer research internship. Dr. Shah is appointed temporary advisor to WHO for maternal health and a member of WHO lead group PREBIC (Preterm Birth International Collaborative) Dr. Shah also led the creation of the Heartland Global Health Consortium, a collaborative of eight Iowa educational institutions that seeks to foster international learning opportunities for students. Last year, Dr. Shah, who was born in Mumbai, India, received the Passport to Prosperity Award, which honors individuals who immigrated to Iowa and have contributed signicantly to the community.
Vetter served as the President of Eureka Communities from January, 1996 until December, 2005. Eureka
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Communities was created in 1991 to provide support for nonprot leaders and build the power of communitybased organizations to improve the life conditions of children and families living in poverty. Eureka worked to empower the leaders of grassroots organizations by providing them with fellowships that enable opportunities for peer-to-peer learning and expose them to effective methods of practice around the country through the Eureka National Learning Network. Over the fourteen years of operation, Eureka awarded more than 500 fellowships with a special emphasis on supporting community leaders working to improve the educational opportunities for children living in poverty. In 2007, Vetter completed writing Regenerative Leadership: An Enriched Approach to Peer to Peer Learning for Non-Prot Leaders, a book that documents the Eureka Communities approach to leadership development through a peer to peer learning model. The Ford Foundation provided the nancial support, under the auspices of the International Youth Foundation. Prior to joining to Eureka Communities, Vetter held a number of executive level positions at the Inter-American Foundation (IAF), a public corporation dedicated to supporting the self-help efforts of communities in Latin America and the Caribbean. This included President (Interim), Director of Outreach, Program Vice President, and Foundation Representative to the Dominican Republic, Jamaica, Mexico, and Brazil. As Director of Outreach for the Foundation, Vetter assisted the regions non-governmental organizations in developing sources of local and international nancial support. He also worked to promote philanthropy and community service in the region. Vetter has been active in the eld of leadership and community development, having supported over 500 nonprot leaders through the Eureka Fellowship. In addition, he serves as a Woodrow Wilson National Fellow allowing him to work with university level students in the areas of student leadership and community service. During his time in Latin America with the IAF and the Peace Corps, he was involved in a number of leadership programs that ranged from capacity building in Colombia and Mexico to the consciousness raising programs of Paulo Freire in Brazil. Vetter has served on a number of philanthropic, nonprot and corporate boards and committees. He served as a member of the steering committee of the Council on Foundations Philanthropy Along the Border initiative, on the White Houses Summit of the Americas Civil Society Task Force, and as an advisory council member on the Board of Yankelovitch Partners Inc., a market research rm serving the Fortune 500 companies. Vetter has also served on the boards of Aid to Artisans, The National Committee for Responsive Philanthropy and on the Ford Foundations Committee on Social Justice Philanthropy. Prior to his work at the Inter-American Foundation, Vetter held the ofces of Director of the Peace Corps Ofce of Staging and Orientation in the Training and Recruitment Division, and Program Director of the Partners of the Americas. He served as a Peace Corps Volunteer in Colombia from 1966 until 1969. Vetter has an MA in Economics from Ohio University, where he also took his undergraduate BA degree in Economics. He is uent in Spanish and Portuguese. Vetter is married with three children, and is active in local community and school affairs.
Weinberg joined World Learning in 2005, serving as executive vice president of World Learning and
provost of SIT, formerly the School for International Training. During this time, he focused on expanding The Experiment in International Living, SIT Study Abroad and SIT Graduate Institute, emphasizing academic quality and programmatic innovation. He also greatly expanded World Learnings work in the Middle East. Prior to World Learning, Weinberg was vice president and dean of the college at Colgate University, where he served on the faculty for more than a decade. He gained national prominence for his work increasing civic education in higher education, including development of organizations such as Democracy Matters and The COVE. An advisory board member for the US Center for Citizen Diplomacy and Global Citizen Year, Weinberg also chairs a working group of the Brookings Institutions Building Bridges Coalition and serves as an active member of the Alliance for International Educational and Cultural Exchange. His published works include two books, Urban Recycling and the Search for Sustainable Development and Local Environmental Struggles, and numerous articles in The Washington Quarterly, The Chronicle of Higher Education, and Inside Higher Education. Weinberg graduated magna cum laude from Bowdoin College and did work at Cambridge University before receiving his masters degree and doctorate from Northwestern University. He lives with his wife and three children in Brattleboro, Vermont.
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All images inside the cover are from the U.S. Center for Citizen Diplomacy Share Your Story campaign, online at: http://uscenterforcitizendiplomacy.org/share-stories or they represent the 2010 U.S. Center for Citizen Diplomacy National Award for Citizen Diplomacy recipients at work around the world. Special thanks to Ursula Oaks, Sr. Director Media Relations and Strategic Communications, NAFSA: Association of International Education, for her work on Are you a citizen diplomat?