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Question Booklet No.

lOP12S6/2
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Roll
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( Signature of Invigilator )
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Question Booklet bring it to the notice of the immediately to obtall1 a
fresh Question Booklet.
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3. A separate AIl.\'Iver Sheet is give/I. It ,\'1lOuld not he folded or mutilated. A secol1d AnslVer Sheet
shallllot he provided. 011(1' the AIl.\'Iver Sheet will he evaluated.
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Oil OMR ,\'heel {(lUI Rol/ No. alUl OJl:JR !)/teet 110. Oil the Questo" Bookiet.
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as ullfair11leall.\'.
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are to record the correct optioll 011 the Answer Sheet by darkenil1g the appropriate circle ill the
corresponding row of the Answer Sheet, hy pell (1.\' mentioned ill the gllidelines gh'el1 Oil the
first page of the Answer Sheet.
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or dalken a circle partially. the answer will be treated as ir,correct.
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queslion. leare al/ (Il(! cire/e.l ill fhe correspollding rOIl' hlank (such question )1'i11 he Ull'wded
zero marks).
11. For rough work, use the inner back page oflhe title cover and Ihe blank page althe end of this
Booklet.
12. Deposit both the QuestiOil Booklet and the Am-wer Sheet at the end of the Test.
13. You are not permitted to leave the Examination Hall untillhe end of the Test.
14. If a candidate attempts to Llse any form of unfair means. heishe shall be liable to sLleh punishment as
the University may determine and impose on him/her.
Total No. of Printed Pages :32
AglaSem Admission
lOP1256/2
No. of Questions: 100
100
1
Time: 1 2 Hours Full Marks: 300
'i0l!;;; : 300
Note: (1) Attempt as many questions as you can. Each question carries 3
(Three) marks. One mark will be deducted/or each incorrect
answer. Zero mark will be awarded for each unattempted
question.
31f'1'li1f'l'li <it W'f 'I>f.t 'liT Wl{'[ 'lit I w.! 3 ( <fR ) afq; 'liT % I
yril", 71Mrr 'iIffi: fffi!: ate;; FnTGr ;Jt14'11 I 61j'lRd w.! 'liT
Q I <(j i 'Ii IT''' irrr I
(2) If more than one alternative answers seem to be approximate to
the correct answer, choose the closest one.
<!fu: '<'hlf'l'li f.!<t>c:. m, <it
01. When two dots of different sizes put at a distance in a given space:
(1) It creates tension
(3) Shows direction
(2) Makes good design
(4) Creates depth in space
Of'! r"" - r"" w.rn fonm 1]ir if fonm '[\l 'R n: "!lir %
<iti!-
(1) <RR om %'
(3) f<::m m %'
(2) fs"".'1 t
(4) %'
AglaSem Admission
10P/256/2
02. The poster as we see it to day was evolved in 1870 ley a french de-
signer whose name was:
03.
04.
05.
(1) Keret (2) Saret (3) C'wret (4) Michal Steel
q;] "'IQ f;Iil "" 31fi! 'lr3llC! iT 1870 iT 1l'l>
&m qij ,j\ ;mq;] 'IT'! 'IT -
(1) (2) me: (3) (4)
Universe type designed by -
(1 ) F. Benton (2) K. Sommer
(3) frutiger (4) Paul Renner
'Ifw:f "WI q;] W
( 1) 1l:'F
0
(2) itoBt>1<: (3) stQ:1j{ (4) 'If"o!tR
Standard Size paper is having
(1 ) 5 columns (2) 6 columns
(3) 7 columns (4) 8 columns
1iR'1i 3WliT\ it l1 1'1 1 \ 'l'! iT -
(1 ) (2) (3) (4)
Serifs are present in univers type?
(1 ) Yes (2) No
(3) In some of them (4) None of the above
4
AglaSem Admission
lOP/256/2
ijf'lilB 1\. :itftq;- m
(1) m
(3) 'f0
(2)
(4) it '!(if
06. The natural spot on which the eye rest when area is completely blank,
delineated only by the four lines which bound it :
(1) Attraction Point
(3) Optical Center
(2) Weight in Layout
(4) Invisible Spot
"ITi\ 3i\1: it fuil 19R'i\ it iill",,[< m ,,(1i( 3l'l"IR '11:
00 ;omj\ l '1Q '!iF'lI(j1 -
(1) 311'!itl'!i (2) iI' 'lR
(3) (4)
07. Registered Angle for cyan colour is :
BIR trI 0Iil f.lf ffif -
(I) 45 (2) 75 (3) 90 (4) 105'"
08. Printer with an extremely small nozzle to deliver exact amount of
pigment to precise location on paper -
(1) Inkjet printer
(3) Mouth spray
(1) (2) B!'R
5
(2) Spray gun
(4) Air spray
(4) ll:'R B!
P.T.O.
AglaSem Admission
lOP/256/2
09. Thickness of the plate used in block making -
(1) 14 Gauge (2) 17 Gauge (3) 16 Gauge (4) 18 Gauge
(1) 14 iG>J (2) 17 iG>J (4) 18 iG>J
10. Metal frame in which composed page and blocks are locked up for
printing purpose -
(1) Case (2) Cross (3) Cast (4) Chase
'l1ll <it 'ffi Wl 'Ii'"4I," f!l;<:rr 1131T 'ror (f>lT <it it
"IRll i -
(1) (2) ;rnr
(3) "'Ii""" (4)
11. Daily news paper (The Statesman) have total printing area 448 col.
em the length of the column will be-
(1) 52 em (2) 54 em (3) 55 em (4) 56 em
!;1ql''1R "" (<:: <it fmiTT 448"'1i'fwl il

(3) (4) 56
12. A design which gives an idea of trade approved and registered by
government is known as -
(1) Symbol
(3) Trade mark
6
(2) Sign
(4) Logo
AglaSem Admission
lOP/256/2
f'l'illq'l Cl.Uqlfi:", <it" mm t 6i\ "%if -
(1) fW4TM (2) (3) ?$41<1> (4) "ffirlT
13. Maximum Size Advertisement of an standard size news paper:
"4f'l<li fl41'!R 'I'f il iR it; f'l'illq'l <it :
(1) 432 col. cm. (2) 430 col. cm.
(3) 423 col. cm. (4) 436 col. cm.
14. The first printed advertisement which was in the form of hand bili or
poster was done by :
(1) William Wordsworth (2) William Langer
(3) William Fedric (4) William Caxton
f'l'illq'l ;;It fil; <iT <irm it; il >ft, &m
1fliI:
(1) <1:{fI<1,j
(3) Ilif,.",
15. Who invented the first camera:
(2)
(4) fc(."('I'l[11 iffI c 'l
(1) Adison (2) Turner
(3) Mondrian (4) Leonardo - da - Vinci
>I'll'[ q;[ 3lIf'l'4iI(", -
(1) li::slfl'l, (2) c.h
(3) (4) <;-f<f;jj
7 P.T.C,
AglaSem Admission
lOP/256/2
16. Public advertising carriers such as TV/Radio / news paper or maga-
zine are considered as -
(1) Mass Production
(3) Mass Circulation
,
( 1 ) lffi1 ,1$ 'I'i I'l
(3) lffi1
(2) Mass Media
(4) Mass Information
(4) lffi1
17. What is the corresponding ASA to 27 DIN:
(1) 100 ASA
(3) 320 ASA
27 DIN if; ASA 'f'lT t -
(1) 100l:(01l:lJ0l:(0
(3) 320 l:(01l:lJ0l:(o
(2) 200 ASA
(4) 400 ASA
(2) 200 l:(01l:lJ
0
l:(0
(4) 400
18. Which one of the following in the aspect of personality through which
one's behaviour react.
(I) Show off (2) Acting
(3) Compulsiveness (4) Finishing
f.ll'l i\ il % "IiR BT t c:ir CI:I r ih "" if; CI:I 'HW 'Ii! "Sl'1!fc!o 0fiT(jj t -
( 1 ) -,m - 3Jrl; (2) llfiWT
8
AglaSem Admission
10P/256/2
19. Latent image tUrns into visible image:
(1 ) Sodium Sulfide (2) Metal
(3) Hypo (4) Borex
;;:m = ,,'Wit -
(1 ) fkCfil$s (2)
(3)
(4)
20. Campaign Planning in the field of advertising was introduced in the
year:
'it $I ij 'lit f'lm Cf1"! ii -
(1) 1992 Ad. (2) 1907Ad (3) (4) 1918Ad
21. Types faces without serif formarly called "San - Serif' the another
name IS -
(1) Lineale (2) Bowl (3) Loop (4) Counter
W'IT 'it 3l'\lfl' qi'r ""fR - 'it 'If'[ t 1lT'I: "lRT "ITffi I "mq;)
'If'[ -
(2) (3) 'l:l (4) 'hId""
22. Founder of modern advertising system -
(1) N. W. Ayer
(3) William Coxton
9
(2) Jhon Guttenberg
(4) Rowell
P.T.O.
AglaSem Admission
101'/256/2
>1R"'! it; -
(1) '<10 aw:r:
(3) a,'R1C'l
(2) "l'R 'l,p[
(4)
230 Match the demi size folio and quarts subcivisions in inch -
iN< it; ll!'i "<'Fl1i! qir i'i -a-q foI'f11iT "<'!it -;;flit
-
(1) 23" x 36" q 18" x 23"
(3) 9" x 11.5" q 23" x 36"
(2) 11".5" x 18" q 18" x 23"
(4) 1,.5" x 18" q 9" x11.5"
First fullflaged Indian advertisement Agency was started in the year
>I'l'1 "'" it fj\1f""1i1 'lmfl<:! 'lil 31W'l I!T1 tq -
(I) 1931 (2) 1932 (3) 1933 (4) 1934
JE::. A design showing the size and special arrangement of the elements
of a print advertisement -
(1) Composition
(3) Design
(2) Lay - Out
(4) Thumbnail
fIR: i'i mrciI 'lil anqm ll!'i filf.ml: iX1<1f>1l '!'it ffl t
t -
(1)
(3) f6"11,1
10
(2) <'t 31m:
(4) l!!k1'l0
AglaSem Admission
26 Shape of dots of Glass cross line sereen is -
(I) Square
(3) Trangular
(2) Rectangular
(4) Round
TffiB jj;ffi B!il'l it 'liT 31T'IiR % -
(I) (2)
21. Acid used in etching boath -
(I) Acetic Acid
(3) Nitric Acid
1lfcM ''IT'l ir C11 q ,<I( m CI1<'!J -
(4) oiR
(2) Sulphuric Acid
(4) Formic Acid
(I) (2) lk'+qp:'li
(3) 'Mf?'li (4)
Sign for electronic flash is :
@I if<; I PI 'li 'Rffi 'liT '" i M(j 'li % :
10Pj256j2
(I) N (2) X (3) A (4) S
:'9. Wooden block printing was starled in China:
'liT z;m "lfRT ir 3lW'l 113lT
(I) 712 Ad (2) 713 Ad (3) 714 Ad (4) 715 Ad
11
AglaSem Admission
10P/256/2
30. Oldest evidence of Siagn were found in "Bebilonea" in :
( 1 ) 200 BC (2) 300 BC (3) 3000 BC 4) 400 BC
31. LO\\'cr part of
., g" is called
(- \
I, Loop (2) Foot (3) Kern ,1-1-1 ,-\nn

"p" cnr or:" TIffBT Cfi'6dldl -
0
(1) q'l (2) F (3) q;i
32. For Vi'indo - display purpose the manufacturer usually supplies:
(1) Original Pack (2) Gift Pack
(3) Re - used Pac (4) DJmmy PacK
f'f-il fs\11 it if f'll:!fuT q;] J1T'l: fCioRe "
(I) 3imfilm % (2) f.r:R %
13) -n"S % (4) Slft %
33. "Wants Ad" are often refered
(I) National Ad. (2) Wants Ad.
(3) Classified Ad. (4) C18ssificd display Ad.
-
( 1) 'HHfl lJ;5 (2)
(3) (4)
12
AglaSem Admission
10P(256(2
34. Popular size vertical poster space is :
(1 ) Demy (2) Double Demy
(3 ) Double CrO'IXl1 (4) Crown
31T'f>R t
11) (2)
13 ) (4 )
35. Catalogues arc one \\'ay to place information about product and price
etc. is known as :
(1) Sales promotion Media
(3) P. O. P. Media
(2) D;rect Mail Media
(4) Indoor Media
ito c ('iT' I. f;mi]' =. 'F'l if; 'lrt it itl if; Wf!i m % I 'lG
!:jp:.-;qr:j il MI 41 % -
(1) irRl qlFs'11
(3) <ito dlo <ito QT.s111
(2) sl$('f<' irt1 41Fs'11
(4)
36. An spcce of 360 pica if width is 6" the depth will be -
(1) 60 (2) 36 (3) W (4) 6
37. in communicatIOn process a word has the evaluative meanmg \\'h1,-.'11
is different for each individuals -
(1) Indivldual Process
Communicative Process
13
(2) D'2notative Process
(4) Indirect Process
P.T.O.
AglaSem Admission
lOP/256/2
B<l1Q
O
I fcW1 i\; 3trli! crrr f,"BOhI 31RT'l B\TT :wRi if; 31:jBT( crT!,.1
'if
[ 1) Ci1 fi"h 'I iI [2) fuilM<'I M'1
(3) ,mP,fUl M'1 [4) 3f>R'!8:l M'1
Selection of lype [ace in flounce
[ 1) Size of Arl work (2) Ink Quality
(3) Budget [4) Nature of art \,ork
- itB i\; 'fIT'! 'if -
[ 1 ) :mi qct; i'ii1 3lT'h11: [2 )
[3) (4)
:-t,O individual advertisement sent to prospect through the ma:l arc tcrnwd
as -
[1) Direct mail
[3) Solo direct mail
(1)
(3) 1fuoi't slit'R im
(2) Direct Advertisement
[4) None of the abo\T
(2) QC5&cl,B8c
(4) 3
t1
{1i"h i! it
40 When one colour in laid on top of another colour is known as
(1) Imposition
C3) Colour Separation
14
(2) Super Inposition
(4) Double colour
AglaSem Admission
10P/256/2
(1)
(3) 'lim Mhl'l
41. The hight of printing type is -
(1) .918" (2) .918 cm
(2) 1!'R
(4) ;s\1 'lim
(3) .75" (4) .IT
42. The projected horizontal strokes such letter as toT" and "E" arc c8.1](:>.-:
(1) Loop (2) Kern (3) Base line (4) Arm
"T" , "E" 3T&m i! 'WT 'h(!('Ild i -
(1) <r! (2) oR (3) im (4) awl
43. In case of electronic flash what is the tissue gap between clinkine, cf-
camera and lightening of flash.
44.
(1) 1/90 Seconds
(3) 1/20 Seconds
(1) 1/90 fI'hu,,",
(3) 1/20 fI'h
U
,,",
Intaglio printing is done from:
(1 ) Raised Surface
(3) Flat Surface
15
(2) 1/10 Seconds
(4) 1,'15 Seconds
(2) 1/10 fI'h
U
,,",
(4) 1/15 fI'h
U
,,",
(2) Depressed Surface
(4) Round Surface
P.T.Gn
AglaSem Admission
10P/256/2
'!it olliP:!1 &ro m t-
( 1) -o'll'l Wf(\" &ro (2) >1'Jt Wf(\" &ro
(3) '8 AMI Wf(\" &ro (4) <iii'! Wf(\" &ro
45. Logo type means
(1) An unit of symbol
(2) Symbol of product
(3) Letter head of a producer
(4) Standard name plate of a particular product
"Z'iril CW! '-!i1 31m'! t -
(I)
(2)
( 3 ) f.fqfuj '-!i1 '1"'.1 mq
( 4 ) f,ej I q '1 '-!i1 'Wl '-!i1 fcIfull '" q i 'Ii '1
46. Unit of space, one column wide and one em deep called -
(1) Column
(3) Column em
(1) 'Iiiwl
(3) q;]('[I1 fh,14kJ
(2) Column lneh
(4) Column depth
(2)
(4)
47. Under \vhich media does gift item comes?
(1) Print Media (2) Transit Media
(3) Sales promotion Media (4) Out - door media
16
AglaSem Admission
10P/256/2
d'iffi 'ffi1 fi.ru 11T"'fIl if; 3Rl'fo t )
(1) fiR: (2)
48. The channels through \\'hich a product's advertising is cClrried to pro-
. ?
spectlVe consumers.
11) Advertising Media
13) Ad. Formula
(2) Commullic:.-lf on
(4) Market
% ffio = (['Ii f'fiBi Cf,T ire,
t -
(1 )


(3) 1T5 'h1'L01
49. Water is used during printing in :
(1 ) Gravure Printing
(3) Letter press Printing

(1 )
Q[Cjq'l(
, ,
(3)
50. Tri - colour process inks arc -
(1) Cyan, Megenta. Yellow
(3) Megenta. Blue, Yellow
,it'P"] if; mim t -
( 1 ) B1R. iJ;iR:. fi<.1T
(3) -.fr0T. fi<.1T
17
(2)
.
4;Pil-iCf"l!"{I-:=J
(4)
(2) Of1' - Set pr;r.'jng
(4) pri11ting
.
(2) 311,", - ""
.

(4) CfiI<112:lsQ
(2) Mt'gcntas, Cyan, Yellow
(4) Red. Cyan. Yellow
" .
(2) 'l'iRl. B1R. 'lifIT
(4)
P.T.D.
AglaSem Admission
10P{256{2
51. Standard Gap between two column in neY.'spaper :
( 1 ) .4 flllft 0 (2) .5 flllfto (3) .osflllfto (4) .005 flllfto
52. "The Bengal Gazette" the first Indian newspaper was started at Calcutta
in the year:
wrn'11l B q lilR 1f5[ "0; -iIiwr TGiR" 'Ii ('liM I i'! 1'!>B 'R il 3m<"I 8;311
'IT?
(1) 1780 (2) 1750
53. Above the line media is :
(1) Direct Mail Media
(3) Out - door Media
BqTqR tnUfll % :
(1) i1<3
(3) = m 4lfs'11
34. Silk screen process is also called -
(1 ) Sericulture
(3) Sunprocess
Bh'R --it "fl(fj % -
(1 )
ilR'lirl(
(3)
18
(3) 1850
(2) P.O.P. Media
(4) Print Media
(4) 1704
(2) rITo 3i\o rITo
(4) flR:
(2) Serigraphy
(4) Silkote
(2)

(4)
AglaSem Admission
55. Gouache is a -
56.
(1) Process of Mural
(3) Opaque water colour
1IJ3ffi'l % -
(1)
(3) 3i\i\cn = 'liC'fl:
Heaclline \nth multiple meaning;
(I) Purposeful (2) Pun
3f.lq;j,fq; % 3 ell ('l :
(1 ) '{oj (2) 'R
10P/256n
(2) a tint of colour
(4) A kind of spatula
(2) 'f.i?R c8
(4) 'liT f41ell
(3) Partial (4)
( :1)
31ifuq;
(4)
PUllch
'Til
57. The transfer or goods from manufacturer to consumers:
(I) Railwa\'
(3) Marketing
(1)
(3)
58. One inch is equal to -
(1 ) 6 Pica (2)
it ",,:ri'ld :
(1 ) (2)
6cm
6 Bl T(l1
(3)
(3)
19
(2) Road transport
(4) Water transport
(2) ik <iflcll<
(4) = <i'.1Y'I<
6 Quacla (4) 6 Picn / em

(4) 6 1:f1SCflfi u.rj
V.T.O.
AglaSem Admission
10P/256/2
59. Combination of tele and wide angle lens used in :
(1) Normallens (2) Twine lens
(3) Zoom lens (4) 35 mm lens
Zen l:('i "ffi:! 'lint':l'" <"'! il m mm t -
( I ) 'Wfzq"ffi:! (2)
(3) (4) 35 ll:'l 0 ll:'l 0 "ffi:!
60. Consumer can be offered an incentive in the form of a gift if they
purchase the product.
(1) Premiums
(3) Specialities
(2) Sample
(4) Refund offer
W'I it "ill'! it ' 6'itoilmT 'lit Q{1IRiI 'liB!
(1) (2) (3) (4) ft -
61. Who was the first to realise that ageoney should only sale space but
also service the client.
(1) Reynell (2) N. W. Ayer (3) Gutenberg (4) A. Desuza
"" >l'lA 01!fu; 'IT 31:!'1cI f'l; '{OJ '\ll l'fT?! <"lR it itiMt
'lit it'!! .fj m -
(1) m
62. Proportion of Golden Section is -
li)"-,; 'l +1 i'f'IH 'liT iif:!'ITi! t -
(1) 3:5 (2) 3:8
20
(3) 3:7 (4) 5:8
AglaSem Admission
10P/256n
63. A. B. C. (Audit Bureau of Circulation) was founded in.
ll: 0 <fr 0 <it 0 (3TIfuc: 3lT'Fi fI:!> fI H) oFi l',{ 2jj -
(1) 1913 AD (2) 1914 AD (3) 1915 AD (4) 191(' ,\'J
64. In which printing "The doctor blade" is used -
(1) Letter Press Printing
(3) Off -Set printing
(2) Gravure Printing
(4) Silk Screen printing
RiB il '!iT >l'i\rr m t-
( 1) Bz<irn f\IWT (2) ri<: f\IWT
(3) 3lT'Fi - m f\IWT (4) ft:Roq; B!i'h f\IWT
65. Texture is the quality of -
(1) Colour (2) Brush (3) Surface (4) Pen
(1) tIJ (2) <!'IT (3) (4) '1"
66. There are another group of Out-door medJa those are connected ',yi
l
transport system
(1) Bill- boards
(3) Car - cards
(2) Transit
(4) Out side poster
= "iR '!iT <;:mT >l'liT1: t ;;it fa11'i\ il m<lT -g -
(1) foR'r oilt (2)
(3) q;p: - q;nf (4) =
21 F.T.O
AglaSem Admission
lOP/256j2
67. "SclJ1siti/er" is used as in
(I I Acid Bath (21 Washing
Enlargement (4) Coating Solution
"i1F ,
: Cflcl$"I( "hl 0101 (r -
[ I ) T(fus '!l'l [ 2 ) CllT'!f1T
1.1) Tf'<'lIGlq;;o [4) >:1,,"!H
6&, \-\1110 concluded that there are six social classes in the soud\".
(1) Warner and Lunt ('2) Benjamin Franklin
(3) T. N. Peterson (4) Leonardo - do -- \-mcci
[II (21 \hit,!'.1'!
[3) ito 1l:'!0 cllc(m (4 I !c1 I "'I -- <; i!f'cl
69. Organized and proper advertising in appropriate time Mter snalising
the market and product is called -
(I) Market research
[3) Campaign planning
[ I ) 'l]if;c
(3)
22
(2) Consumer lJehdyiof
(4) Schaeduling
(2)
(4) flO1s'ifei
1
1
AglaSem Admission
lOP/256/2
70. The number of copies of an newspaper or magazine distributed in an
average usses -
(1) Production
(3) Circulation
(2) D:stribution
(4) Promotion
(1 I <11{ 1:R 'IT "Ill '!iT >rfu<i[ ;oil 1('Ii 3ih:ro f.pjIj it reW fhi '!iT t -
(1) (2)
(3) (4)
71. Which process camera need minimum space for installation?
(1 ) Horizontal Camera (2) Dark room Camera
(3) Vertical Camera (4) Film Camera
q;R BT mffil *'m Ofil'l BlR t ?
(1 ) (2) "Gl<t ""1 *'m
(3)
C1 "" q C1 *'m
(4) fT.!;\'li *'m
72. Which one is associated with the advertising agency?
(1) Sales man
(3) Direct Mail
(2) Point of sale
(4) Copy Writer
."m B q;R B '.l1i:3lT t )
(1) B<"l iR (2) 3lT% BB
(3) BC1 (4) q;ffi
73. A shutter setting at which the shutter remains open as long as the
exposure release the held dO\vn
= iWT fimit ciI "I '1 fu;i\;il w'\ 'R R<Rl ""Il% WiT T(f(iT
t:
(1) F60x (2) F 100 (3) F .30x (4) B
23 P.T.O.
AglaSem Admission
lOP/256/2
74. SIngle. double, Triple or four dOlS on "em" body -
(1) Le8dcrs
(3) Fraction
(2) Daggers
(4) Semicolon
1]CO!;, <if, ifR 'f1 "lR cit "em" qfit '1( q.rr m % -
(1) c1TS\ (2) vm (3) i't>'Rl'l (41 Bci1<'hli"H
75. There are two or three letters casted on one bodv such as fi, ffi, m.,
for evenness in letter spacing called -
(1) Figure (2) Furniture (3) Legatures 1--':') Fractions
frv: cq Pci' 1 ii B I" d I 'if; 1]CO!; tfT qfit ii <if 'l1 ifR frv: iT'! % "ri\
.. ,
em, 3li;, 'MMI\I li
(1) fil;<n: (2) (3) fi1
J
liI(
76. Standard size for in side car card is :
(1) 11'11' (3) 11"x28" ("':1 lO"x30"
77. The conSllmer is the , ................. of a product
(11 Market (2) Brand image (3) Agent (--+1 Salesman
tfT = "fiT ------------- % -
(1) "iTiIT( (2) Ws (3)
78. Movable type is invented by
(1) Dr. Raman
(3) N, W, Jyar
(2) Write Brothers
(4) John Gutenberg
24
AglaSem Admission
"<[(1 GWl" <it <it 2ii
(I) SIo <'R
(3) T('!o
(2)
(4) on" :jc'iip[
79. Plate use for block making are made of:
(I) Alluminium (2) Steel (3) Bronze
- i\foi;"rT ii OI.F'nw 1iR C[](#t w i%B q;] t )
(I) (2) RI<.1 (3)
80. In flexography the printing plate is madvp of :
(I) Iron (2) Steel (3) Copper
lOP/256/2
(4) Zine
(4) ;;jfq;
(4) Rubber
(4) '."r:
81. In England the first daily newspaper "Daily Currtnt" was published
lD-
(1) 1920 (2) 1703 (3) (4) 1702
82. Each commercial product in the market i'3 having a "selling proposi-
tion" whith is strong and unique. The short form is known as -
ii aq('lo'l if{ q;] "fc!w:l1ffiljq" m t -,n :wR .3lfCf ii
3HH<R '0'i m t - f"lll'hi "i\cr ""l t -
(I) P S U (2) PO P (3) SUP ('+) US P
25 P.T.O.
AglaSem Admission
lOP/256/2
::13. The advertisements which are dispayed inside the transport bus
known as-
(1) Transit
(3) Car cards
(2) Transport
(4) Stickers
il:B 'iii ?1"(1Qlt m:il if; Wt % <wmt %

(I) , (2)
(3) 'lOR (4) -p1<f;<f
::14. Printing the reverse side of an already printed sheet is called -
(1) Backing up
(3) Reverse up
(2) Gang up
(4) Side up
't'f 'l1! if; c;:m am qi] % -
( \ ) i\fitT! 3:r:f (2) iJrr 3:r:f
(3) ftoffi 3:r:f (4 ) 3:r:f
3:,. One Ream paper is :
(I) 100 Sheets
(3) 1000 Sheets
(I) 100'iiR (2) 400 'iiR
(2) 400 Sheets
(4) Sheets
(3) 1000 'iiR (4) 250'iiR
H-:5. An over sized page which the reader can fold out to full size called
(l) Bleed page
(3) Four fold
26
(2) G,te fold
(4) Large page
AglaSem Admission
lOP/256/2
'<'I' il"I qi\ 1m! 'lTOo1i" 'ii; "3i! 'Ff i! 4i ,ji{ m -
(1) il"I (2) iR: (3) (4) il"I
87 ....................... printing is called surface printing:
(1) Off - Set printing (2) Letter press printing
(3) Block printing (4) "Intaglio printing
------------- qi\ 'h.,Mldl /i1(q,/i1 :
(1) aw:n - m flIRrT (2) <'r,:dm flIRrT
(3) (4)
88. 1" =
(1) 14 point (2) 13 point (3) 72 point (4) 73 point
1" =
(1) (2) (3) (4)
89. The surface whlch reflects all the colours of spectrum in equal qual-
ity:
(1) Grey (2) Black (3) White (4) Brown
qo ;;i\ 'ii; Bm "{liT qi\ lJBIT i! '!mIT t, :
(1) (it) (2) "IiT<'IT (3) (4)
90. The "lover case'" type hight without asender and de sender :
(1) Capital hight (2) Small hight
(3) X - hight (4) Point hight
foRT 1l:"i fum 'ii; "<'ilm 'ii; :
(1) i\;McM (2) <"fI('j
(3) (4)
27 P.T.O.
AglaSem Admission
lOP/256/2
91. A sheet of paper for correspondence either for personal of institu-
tional use or business purpose.
9"
93.
(1) Visiting card (2) Folder
(3) Letter head (4) Post card
'IiJl1'i! "PI qc; 'IiR: f"l \1 'h 1 wiM q > 1 '11 ( if; fc;rQ: M "fT([l t, "ll% qc; 6q f"li' 1 (I
i1 'IT i1 'IT 6qliWR'h if; fc;rQ: M "fT([l % -
(1) "l>lt (2)
(3) - ts (4)
One pica is equal to -
(\) 12 point (2) 24 point (3) 6 point (4) 10 point

(1 ) (2) (3) (4)
Wood cut is a process of-
(1) Carving (2) C:l.iseling
(3) Relief Printing (4) Engraving
Jllivn ' -'fS'R 1l:'h f," -
i 1) (2) fi1\1f<'i'I (3)
R f <1 q; ftrftrJ (4) silfM
94. Printing a variety of different jobs on thl' same sheet of the paper,
after printing the sheet is cut into the individual jobs.
(1) Imposition (2) Griper Edge
(3) Ganging up (4) Ganging down
- 31WT 'R'if ;iT 1l:'h 'IiR: 'R m'f 'M "'hT'f ;iT 'PIG 'M 31WT
'M "ff.n :
(2 ) 1frrn: 101 ( 3 ) iJfitrl 31'! (4) 1rfR SIT'!
28
AglaSem Admission
lOP/256/2
95. Five media (Press, Raido, TV, Out door & Cinema) which paid com.-
mission to advertising agencies are known as -
(1) Above the line medIa
(3) Transet Media
(2) Belov! the line media
(4) Publicity
it -.:ikr 'IT= (im, 1:fs<i\, <'loofto, 3113dl( om futqr) 0it fClilm o)irwJI
i', it "';;flIA t -
(1) <; ylf,MI (2) flffii <;
96, RAM stands for:
(1) RUn Access Memory
(3) Real Access Memory
(2) Random Access Memory
(4) Rnre Access Memory
3l[{ 0 '< 0 "liT 'ITl '1>Tl1 t -
( 1 ) B Il'fi'I '8 iriTil
(3) ft<l'fI '-",FA '8 iriTil
(2) 'tus<l Il'fi'I '8 iriTil
(4) rn Il'fi'I '8 iriTil
97. Thick binding side of book is called:
(1) Stiching (2) Spiral (3) Spinach (4) Spine
it 1jji) 'I1{fd
1
1 %ft t -
(1) fRf;ill fQI,(fI (2) f'il4'1
(3) (4) <"WI
98. The print area extended beyond the trim area of a page -
(1) Bleed
(3) Matrix
29
(2) Cut out
(4) Font
P.T.c.
AglaSem Admission
lOP/256/2
f;mfr 'il'! "i.fft cit fliG "i.fft % -
(1) (2)
(3) "'0Mi (4) Y'R1YI,ziI'!R
99. A rin.y square which becomes a component of digltal image:
(1) Plate
(3) Pixal
(1) '<1G
(,1 ) W-RlB
100. Terra - vert is a:
( I) Terracotta
Circe colour
Zn - qi h:'h
(2) Point
(4) Pin mark
(2) "'iTk
( 4 ) ftr 1 'lfit
(2) Target
(4) Medium
(1) Zn'lWT (2) GTiR:
(3) em T'l (4) liTPlli
30 200
AglaSem Admission
("f(l gM"" if; ""'" = 'l'" rrr "m "",. "" if; <fR)' '{'iiI' rrr
it<m 'I'tffl. """" om rqrfc it tt w)
I. ll'R 'lFf"Ii1i1 fiR;f.\ in 10 flRz in = ;if <'I fin lfR'ft ir "'"" % i!W:
ll'R '%2l '!;ir 'lFf"Ii1i1 e("Th '!Til ci!f.t 1J1: 'f'Rl if
lfR'ft qJ i 'lFf"Ii1i1 = "D <'II
2. WW 1N'l ir fiqq;}q;, rtir1r . "" if; ",fiI{i"", fffisrT '!T BJi';' ;, i ',fr 'Iif'T'i! m'l
ir 'l "ff]ij I
3 . "'" . "" = it R<ll''''' t, fit Hit 'Il"l3JiFl tt "'{, if'lIT Rr "" :;tf (;;on ""itrm
it<m "",."" "" tt iHl;"'. fiE'll wiPrr,
4. .3J1R[ 311fu4ii1i \'I'lT 3i'!1:-'l'! 'hl fu'li<!; 'l1'!1l =:-')'d 1J1: iR -= -0'.<' 1>lH 1J1: fWill
;;. "'" - "" if; ""'" 'l'" rrr it 3I<RT "'J,M;'" f.mti d = rrr w' """ #it Rit vii' <iil
'"'" orr ".r.".r 3/10,.", ;jt qeT """gm, 4i7 ffi>lf<I; ,,"" iT< 4i7 'f1<rr:ffiHr """"
rrrw',
(). 3ft" 3T1To rm tIT 3(jh4iCh q itc <1ft{ it) ([fIT
rrr 3/jdll/jq; 3i1T 3lTo 3Tr(o r:r;r r.i1!lT t1it JJfqreajj" if q:ff 3q1Ifrr
:;tf t,
7. :arrifm lJfiJti!.r if qft{ oft o{i.d'. "'Ii' f.rflJilO' am lJO,fiJlrl iJl'IT WlI'i;ii ="" 'If'
WtR "" """" 'lRT wiPrr,
8. "'" - 3M"" if rrrito; "'" if; """ a",fiiq", "'" Rit 'Tit tJ rrrito; "'" if; "",!iii", "'" if; fffi(
3ITWi't "'" -"" <iil rifiRr if; m>f.I Rit 'Tit VI <iil "",. "" if; ""'" 'l'" rrr Rit 'Tit
f.rmf if; 31Jlm" it '"'" ""'"
9. ll'R in 3i'!1: in m 18i ;if '1'f if 18i il 3-i'A -,0 'IT?;] m
1J1: 311filT 18i '1'f if 3l'j"f .'If.! 1J1: 'l\< 3i'!1: 'Ti'fi! 'lRT
I O. !ZlR fin '"' FTTtf/ am 3ffimr "'" 'l'ff/T :;tf. "" """" #' <IR 3fT'! fiFqj "'" 4i7 "'"
:;tf t; rll.w"" rifiRr if; m>f.I Rit 'Tit .. oft vii' <iil 'JlTf'fI m. <-, <R wi( rrr :p1
3i4i Rit :nrifrt,
II. "" m in ll'R-'liB1'f,1 in in 3io:<: 'IT''ll ')'d ,I'll :,. l."3
'hl m ;i(1
12, w,n in ""'-3M"" 1N'l ir 0[l1j '1il:
B. WW WITGl il '1W 1jq.l il 'l@: "18 qJ 3l'J:lfu '!;ir I
14. '1ft; iii 3l'''l,fi ir m'l'ii 'hl m ill'l\< mr RmItl
'hl /if, 1Wir iirn/irii I
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