MEDIA STRATEGY FOR WELA

WWW.WELAONLINE.ORG

CLIENT PROFILE

The organization was formed to contribute to the empowerment of women in Nigeria and the promotion of womens human right through lobbying, advocacy, provision of legal aid, training, among other strategies.

WWW.WELAONLINE.ORG

WELA serves mostly marginalized and disadvantaged women and girls including:
Widows, orphans, women and girls affected by HIV/AIDS

Violation of their rights through domestic violence, divorced women, poor or less privileged women or girls
To end the cycle of violence against women in respect to domestic crimes being perpetrated against women in Nigeria

Create a media campaign that demonstrates the importance of regular donations

Convince people that its their regular donations to WELA that will allow them to continue and increase their work
WWW.WELAONLINE.ORG

 To create awareness of: Government laws against illegal practices against women Activities of WELA

To solicit the support of government, companies and high net worth individuals to raise a sum of N200,000,000 over a period of one year towards achieving its set goals in Nigeria
WWW.WELAONLINE.ORG

THE IDEA
Amplify the yearning of The Nigerian Woman

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TARGET AUDIENCE
GOVERNMENT Members of the house of representative First Lady of various Nigerian States Members of the judiciary Elected representatives of the various arms of government CORPORATE BODIES THE WELL-OFF THE VICTIMS CEOs of multinational companies. Managing directors Brand managers Board of directors Senior executive Professionals Business tycoons Celebrities Religious leaders Traditional leaders Women affected by HIV/AIDS Girls who have suffered violation of their rights Widows

WWW.WELAONLINE.ORG

Create ways to amplify the yearning of the Nigerian Woman

WWW.WELAONLINE.ORG

MEDIA MIX
To enhance visual images which would give an emotional appeal to the cause in achieving our set objectives.

Serves as reminder medium to policy makers & high net worth TG

Create an interactive platform that would engage our set target.

To be used as a medium to reach our target

WWW.WELAONLINE.ORG

CAMPAIGN EXECUTION

Symposium Leverage on Barter from motivational speakers in exchange for support recognition Put up WELA t-shirt for premium auction Recruit ambassadors Visit recreational clubs where our target audience (well offs) are more receptive to our cause

Buy spots into News Hour Put up 5minute documentary (e.g. positive response of well-offs to WELAs course; testimonials from past victims about positive impact of WELA in their lives etc) WELA logo flash and web scroll on screen Upload videos of positive response form people who have been recruited as ambassadors on WWW.WELAONLINE.ORG Put up videos of positive response from activations done Put up testimonial videos of past victims GOOGLE Intrusive pop-up Google ADS. Discuss with Google to support the cause under CSR for free exposure. Potential exposure on Google+ and YouTube
WWW.WELAONLINE.ORG

 Sponsorship on sharing life issues on Inspiration FM Lagos, and Rhythm FM Network

CELEBRITY AMBASSADORS Leverage on the use of Celebrities with Huge followership to jump on board and use their social media platforms to push the mission and traffic to the WELA website WELAONLINE.COM

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BUDGET SPLIT UP
MEDIUM
TELEVISION ONLINE RADIO ACTIVATION TOTAL

AMOUNT ()
6250

10,000 6,250 2,500 6,250 25,000

TELEVISION
6250

10000

2500

ONLINE

RADIO

ACTIVATION

THANK YOU
WWW.WELAONLINE.ORG