ANNEXURE 1

Directors copy Study centres copy

FORMAT FOR PROJECT PROPOSAL (Two copies must be submitted to the Study Centre with the project proposal)
1. Name of the programme 2. Name of the Student 3. Roll Number 4. Examination Registration Number 5. Mobile Number of Student 6. Name of Study centre 7. Name of Proposed Guide 8. Mobile Number of Guide : MBA; : : : : : : :

Specialization: Marketing

Email:

Email:

9. Institution / Organisation where the guide works:

10. Title of the Project

Date :

SIGNATURE OF STUDENT

IMPORTANT POINTS: THIS FORMAT MUST BE SUBMITTED ALONGWITH THE PROPOSAL SHOWN IN ANNEXURE II, TO THE STUDY CENTER IT IS ALSO MANDATORY TO REGISTER YOUR PROJECT DETAILS ONLINE

ACCEPTANCE OF THE GUIDANCE I, Dr./Mr./Ms. ..(Name in Capital Letters).(Designation) hereby convey my willingness to guide Mr./Ms. ..(Name of the student) in the topic ..(Titl e of the project) during the period March 2012 to September 2012. I also agree to adhere to the deadline specified by the CDE for the completion of the project. I further agree to submit/produce details of assessment/mark etc to the study centre in time.

Date:

Name in Capital Letters: Address: Signature:

Office Seal:

CONSUMER AWARENESS AND CONCEPTION PATTERN IN DAIRY PRODUCTSS AT CHENNAI: NEED FOR THE STUDY: The significance for the industry lies in studying these trends that emerge from the study. It is a rapidly changing and evolving sector. People are only beginning to wake up to its vast possibilities. A study like this can attempt to guide the future of the industry based on current trends. REVIEW OF LITERATURE: The trend in last ten years in share market has been changed like the way selling and buying initially, bidding form was there to sell or buy. Share price in that time could change suddenly according to bidding. Investors had more risk in investing because everything was hidden even share price also was hidden. So that investors have to do believe on brokers. The availability of brokers was also less. Today everything we can watch on screen investors can know their share price anytime and investors can buy easily share online through internet by which investors belief have been increased. SEBI playing an important role in motivating the investors to invest in share market. SEBI makes a regulation to protect the interests of investors in securities, to promote the development of Securities Market, to regulate the dairy productss market through which interest of investors is increased . To determine reasons for so many ups and down:There are so many reason which affect the share market for example elections, FIIs sale and purchase, the world economy, future projects of different companies, scams are also affect the share market for e.g. the Harshad Mehta scam affect so much on the market as well as investors behaviour. And the last downfalls reason was recession and FII that downfall broke the belief of investors because the investors bear huge losses in a that single day. The day was black Monday. Black Monday saw bloodbath on Dalal Street as the Indian stock markets crashed by over 1430 points in afternoon trade (the market has since then recovered somewhat), reminding investors.

Why Did the Markets Crash?? I am listing below some of the reason that I understand 1. Relent less selling by the FII's. 2. Lot of Investors turning into traders and taking long positions in the futures Market. 3. Overall Change in the Global Investment Climate 4. Fear of the US Economy headed towards a recession. 5. Commodities Market Being Very Volatile. 6. Increasing Presence of Hedge funds across all asset classes increases chances of volatility. OBJECTIVES: Primary objective: The most important objective of the project is that overcoming administrative, financial, marketing and other problems, dairy products front-end objective was to see that there was enough milk for everyone in town and Marketing is simply the dairy products tool to achieve their ultimate objective and delivering the pure Dairy products to every home. Secondary objective:

To find out the various strategies to be adapted by dairy products to counter milk sales of Chennai To find various ways to increase dairy products in Chennai. To discover the various factors this hurdles people to take dairy products. To identify various factors this motivates people to use dairy products. To discover the main reason beyond shifting of customers from dairy products to Amul milk. To appraise the level of penetration of the brands of dairy products.

METHODOLOGY: Data Collection Method: Interviewing the distributors, retailers, and customers to ascertain brand sales, market share, brand awareness and performance of competing brands. Tried to fill up questionnaire before the customer of all levels.

This study mainly focuses on:1. The satisfaction level of consumer and retailer. The study based on the feedback collected from the filled questionnaire. 2. Whether the retailer and consumer satisfied with the supplied product or not. 3. If customer is satisfied up to what extent & if is not satisfied why, what is the reason behind this. Sampling: I used Random Sampling because from a finite population refer to that method of sample selection which gives each of possible sample of combination an equal probability of being picked up and each item in the entire population to have an equal chance of being included in the sample. Sample:The data has been collected by selecting a sample size of 100 sellers and 250 consumers, and various sampling techniques has been used to collect data. sampling techniques which has been used in data . Collection of data: Primary data: The primary data have been collected with the help of a questionnaire, prepared specially for the retailers and consumers to be administered for their responses

Questionnaire Direct Interview.

Secondary data: Secondary data is what the researcher collects from different sources. It also helps me to get elaborate information to do my research. Books Magazines Internet Company annual reports Research papers Govt. Publications Past Records And Files Journals and periodicals pertaining to different brands and segments of milk. The main advantage of sampling technique over the complete enumeration survey may be outlined as follows: Less time Reduced the cost of survey Grate accuracy of the result Greater scope Both primary as well as secondary data has been used in the study. Research design: Since the basic solution of the problem lies in understanding the human behavior and processing Numeric figures. Therefore the following research design and techniques has been used to carry research: Qualitative research Quantitative research Depth interview Indirect research (used in need)

LIMITATIONS: Nothing in this universe is free from Limitations and present project is not an Acceptation to it. Due to certain restrictions on the part of potential customers as well as actual customers and Suppressed and based responses from them, appropriate Figure for relevant data and their interpretation precisely this has been my personal experience while carrying out the present study. Some of the limitations I found and difficulties encountered can be enumerated as under: Annual reports and journals in the company was not readily available. Due to time and budgetary constraint, the sample size was restricted. The salesmen at the outlets showed their discontent with the tight schedule. Most of the retail respondents showed their discontent with the company for its unsystematic distribution, replacement, short supply, incentives, and margin and so they were reluctant to talk about the company. People of the region were not conscious about the survey, so they were not much supportive. Near about 30% population of the city takes the service of servants to bring their milk from market and reason for their brand selection was not known. Many people do not know themselves why they use any particular brand as their answer was we use brand because we like it so the actual reason behind their liking was not confirmed. Many retailers do not like to interact because of their business. People are not interested to fill questionnaire as they think it wastage of time, this is again because of less scope of research in India

EXPECTED DELIVERABLES: One must have a contemporary understand of this dynamic world to survive or proper therein. Never in the past has the role of manager in India as crucial and exciting as now. The on going economic reforms programme has created infinite opportunities. There has been an increase in milk income gradually development have broadened the knowledge of consumers. There are now become choosy resulting in winners & looser at the same time winners those who monitors needs, identifies opportunities and create value. It is the market place not the factory that ultimately determines which company will succeed.

Marketing is practiced not only by manufacturing concern & their channel members but all kinds of individuals and organization. No politician can get the required votes to win and no resort the needed tourist to flourish without developing and carrying out the sound marketing plans. Authentic market practice is not the art of selling what you make so much as knowing what to make. It is the art of identifying and understanding customers needs and coming up with solution that satisfies them and produces riches for firms profitability. As we all know, future is always uncertain. More precisely when there is volley of brilliant competitors and each wants to be the market leader. So in the light of intense competition satisfaction through product innovation maintaining the standard quality their in, failing which no amount or deal of promotional measure or scheme can compensate at length. Competitive forces have compelled the companies to focus on specific segment of the market with frequent product innovation and rather new products and launching thereof with greater confidence. The present study gives special emphasis on the various strategies to be adopted by dairy products to counter Amul sales in Chennai . The entire study has been divided into chapters and further subdivided into segments from each dealing with a separate aspect in a simple and lucid style and clarification has been given top priority throughout the project. REFERENCES: Bibliography/references: Book referred: 1 : Collis J & Hussey R, Business Research (Palgrave,2003) 2: Beri G C -Marketing Research ( Tata McGraw-Hill ), 1993,2nd Edition 3 : Philip Kotler Marketing Management ( Pearson Edition ), 12th Edition 4 : Kothari C R Research Methodology (New Chennai, Vikas Publication House) 11th Edi. News paper:

1) 2) 3) 4)

The Hindu Times of India Dainik Jagaran Business Standard

Website: www.indiandairy.com www.amulindia.com www.indiainfoline.com www.webindia123.com