PREMIERE

SOUVENIR EDITION
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MAGI C K I N G D O M

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Independent ^
FRIDAY, JULY 15, 1955

Presented in this special newspaper "section are a few of the

many delights and wonders that are yours to enjoy in Disneyland.
To develop Disneyland from a long-cherished dream to a reality
took the skills and talents of hundreds of artists, craftsmen,
architects, engineers and scientists, to all of whom I am
sincerely indebted.
Disneyland has been designed for the enjoyment of all— a magic
place where every family can find and share happy hours and
experiences together. ,
With your first and future visits to Disneyland, I hope it will
be for you — as it has been for me — a most happy event — a
dream come true.
' WALT DISNEY

© Copyright 1955
Wall Disnoy Production*
2—INDEPENDENT-PRESS-TELEGRAM
long l««h (Collf.), Mdny, July ». TM5

Disney's Magic Kingdom

Opens to Public Monday
That magic kingdom of Disneyland-long a dream and now a reality-will open

and then delves fat into the future.

What is the story behind
Disneyland?
This is the question most
often asked. Paradoxically, it
is the easiest and the hardest
to answer. Easiest because
part of the answer is that it
was Walt Disney's dream of
years which he brought into
pulsing existence. Disneyland
and its construction has cap-
tured the interest and imagi-
nation of people all over the
world.
The question is difficult be-
cause Disneyland is a dream,
and who can say how a dream
develops?
PLANNED FOR YEARS
Dealing with more tangible
facts, sketches of Disneyland
were recently found in the
Burbank studio tiles dating as
far back as 1932. At that time
Walt Disney considered build-
ing
II 1£ a
n park
jJ«J-<^ to
*.w house
i' vw-i- his car
toon characters on the back of
his Burbank Studio lot. How-
ever, as Walt's activities ex-
panded, so did his dream, and
it became apparent that a
larger site was needed.
W h e n this entertainment
genius felt he was ready to go
ahead with his pet project, he
called in Stanford Research
Institute to make the neces-
sary investigation of possible
sites, attendance expectancy,
cost, and numerous other ques-
tions.
' While Stanford Research In-
stitute compiled this informa-
tion, artists were busy ,on
thousands of sketches, blue-
prints came pouring from ar-
chitects' offices and construc-
tion men began to estimate the
number of feet of lumber, ce-
ment and the tons of steel to
be required for this fabulous
expression of the esthetic
mind.
SITE SELECTED
After about a year's study,
Stanford R e s e a rch Institute
recommended the A n a h e i m
site.
When the property was pur-
chased it was a flat 160-acre
parcel of ground where more
than 12,000 orange trees grew.
Giant earth movers and bull-
dozers moved in, the trees were
moved out, and rivers, moun-
tains and lakes began to ap-
pear. The berm surrounding
Disneyland began to rise and
the skeletons of a medieval
castle and an 1890 railroad
station soon faced each other.
By now the impact - of
Disneyland was being felt

the south side of the parking lot, looking due north.

. throughout a large area as
merchants considered and pre-
pared for the 5,000,000 tourists
Disneyland is expected to
draw annually, and as more
and more Orange Countians
found work at the magic king-
dom. Anaheim and surround-
ing territory became world fa-
mous as press, radio and tele-
vision reporters and photogra-
phers described Disneyland to
people of all nations.
FAST WORK
Meanwhile, Disney research
teams were scouting the con-
tinent for materials and equip-
ment to accurately portray the
areas represented, and work
continued at a furious pace at
the Burbank studio where the
Disneyland office organization
was set up temporarily. Each
trip to the Anaheim "site"
made mandatory a detailed
progress report to eager Dis-
neylanders at the studio.
The construction department
was following hard on the
heels of planners, and about
this time a friendly competi-
ROUTES TO DISNEYLAND tion developed between the de-
Thk man shows the various routes which may be used to reach Disneyland. All signers and construction men.
Sffi^from tte south must turn left at Katella Ave., and use the south entrance Production jumped ahead as
to the parking lot for lefthand turns will not be permitted off Harbor Blvd into each worked feverishly to keep
the east side of the parking lot. Long Beach visitors may use East 7th St. or Car- ahead oE the other.
On Dec. 18 an order came
son St. to the best advantage.
DISNEYLAND
FACTS
OPENS—Monday, July 18,
to public. Press preview, July
17.
HOCKS—10 a. m. to 10 p. m.,
7 days a week In summer,
closed Mondays in winter.
ADMISSION—SI for adult,
80 cents for children. Car park-
ing, 25 cents.
SIZE—60 acres Inside park,
100 acres of parking.
COST—Over $17 million.
through to set' up a lumber mill
on the site. By January 3rd,
about $50,000 worth ^f mach-
inery had been installed, but
power was not available until
Jan. 17, and the mill went into
production on that date. An
ornamental plastering shop
was set up a little later, and
was followed with a paint shop
and a completely equipped
sheet metal and ornamental
iron shop.
Roads began to appear and
buildings started to take shape.
In a few short months Main
Street's buildings were recog-
nizable as individual units;
rivers, moats and lakes were
dredged and guide rails laid;
Sleeping Beauty's castle be-
came recognizable as such and
the various lands took on their
identities.
3,500 EMPLOYES
In May came word that the
Disneyland .personnel working
at Burbank would be moved to
the Disneyland site within the
week. This meant that office
workers for architectural and
construction jobs would move
out of the administration of-
fice, but there was no place
to move. In true Disneyland
tradition, construction men
vaulted the problem like a high
jumper at a track meet. They
simply built a new house—3200
feet of office space, complete-
ly equipped—moved in, and
were working steadily when
the "newcomers" arrived a
week later.
As opening day neared and
construction reached its peak
the number of employes at
Disneyland reached 2500 and
two shifts put in 17 working
hours daily.
Walt Disney could be seen on
the site almost any time, di-
recting, inquiring or suggest-
jng,_always examining this
living dream to see that it cor-
responded with his original
idea.
Now, with the public open-
ing only three days away, Dis-
neylanders are pitting on their
party clothes and getting ready
for this once in a lifetime event
when the gates to the fabulous
magic kingdom swing open.
Extra Copies
Are Available
You may send copies of
this special Disneyland edi-
tion to friends and relatives
by sending their names and
addresses together with 15c
for each copy desired to:
Disneyland Premier Souve-
nir Edition, Independent,
Press-Telegram, 6th and
Pine, I^onc Beach 12, Calif.
The 15c per copy includes a
colorful wrapper and mailed
postage paid anywhere in
the United States.
Pigeons Ready
for Their Role
A mass rehearsal took place
at Disneyland one recent Sun-
day when the birds were re-
hearsed for their part in the
opening of Tomorrowland dur-
ing the p.ress-televised preview
to be held Sunday, July 17.
The pigeons, imported from
Seattle, had their "radar sets"
tuned to fly south, and Disney-
land officials- want them to re-
turn to their northern home
upon 'release at Tomorrow-
land's entrance.
Food Planning
Food consumption at Dis-
neyland, figured on an annual
basis, was estimated at 2.7 mil-
lion hamburger sales, requiring
440,000 pounds of hamburger
meat: 900,000 hot dogs, requir-
ing 77,000 pounds; miscellan-
eous meats such as steaks,
p r i m e ribs, etc., 170,000
pounds; chicken and turkey,
240,000 pounds.

\\ At last... the great day has arrived when

Walt Disney has established his happy group of
favorites in their fabulous new home near Anaheim.
Every youngster from three to one hundred and
When you think of it, the fact that any time1
you flick a switch in a home, store, office or factory,
or on a farm, electricity comes to serve you from a
powerhouse in. the mountains or at the seashore,

All aboard three knows it. We have all been waiting for the
first invitation to come visiting. Now that it is here,
seems like something which belongs in a land of
fantasy. Except, of course, that electricity is a very
real kind of magic. It will be a vital ingredient
we are on our way—and pardon us
in the magic of Disneyland, as it is a vital part of your

Disneyland! if our eagerness is showing!

With no desire to steal any of the limelight,
we are glad that Reddy Kilowatt, the symbol of
Edison service, is going to be among-those present at
Disneyland. You won't see him but he'll be there,
representing something as well .known as the
Disney people and almost as magic—electricity.
living, wherever you are.
So ... a salute from Reddy Kilowatt to
Walt Disney and his associates upon the opening of
Disneyland. As the latest and biggest step in his
great record in the field of entertainment, it stands
as a monument to his creative ability.

S O U T H E R N CALIFORNIA EDISON COMPANY

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1OFFICIAL DISNEYLAND ROAD MAP ., ,

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An extremely accurate map, printed in color, that gives the most up-
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Mget unf*. tions to con,.

WALT DISNEY'S MAGIC KINGDOM AT ANAHEIM

4r-INDEPENDENT-PRESS-TELEGRAM
Ucf l.nh (C.llf.), Friday, July II, 1?55

Disneyland Long a Dream of Walt

A creative genius who
has the capacity to make
his dreams come true,
Walt Disney has made his
biggest one a reality. He
envisioned a playground
weeks it jumped to one of the
top ten shows in the nation.
Divided into alternating seg-
ments — "Fantasyland," "Ad-
ventureland," "Frontierland,"
and "Tomorrowland,"—shows
emanate from one of these four
jjtstt^lattdjotel
for people of all ages that realms on succeeding weeks. California's most distinctive Hotel and Motor-Hotel will offer the ultimate in convenience and
would become a source of With the success of the visitors of Disneyland Park. Situated opposite the main.exit of Disneyland, on a beautiful SO^cre orange
joy and inspiration to weekly show, ABC contracted tree-covered site, Disneyland Hotel will contain-650 hotel and motor-hotel rooms, suites and garden apcrt-
with Walt for a new hour- merits. Dormitory accommodations for organized youth groups, clubs and chicken s orgcmzcAor^ be
everyone who came to see long daily television show,
it. Monday through Friday, de- available. Three Gourmet restaurants, a coffee shop and cocktail lounges will have a combined capacity
The result is Disney- signed for the youngsters. The of 1,250 persons. • "
land, a $17,000,000 park fall of 1955 launches "The To open about August 15th are the first 104 units with the completsd structure planned ior late November.
in Anaheim, dedicated to Mickey Mouse Club," along
with a continuation of the Disneyland Hotel was designed by the architectural and engineering firm of Pere:ra and Luckman and
happiness and knowledge weekly show, "Disneyland,"
—a land where fantasy Harold Hodges-Byron Vandergrift, the builders.
which received its title and
and imagination are com- format from the "magic king-
panions with history, and dom" in Anaheim, Calif.
a concrete visualization of Plans for this wonderland
first began to go on paper as
the future is not out of far back as 1932 when Walt's
place. This wide range of magnificent dream began to
imaginative reality is in take form. In cleaning out
keeping with the Disney files at the Burbank studio" re-
scope of activities and is cently, original Disneyland
sketches, bearing the 1932 date,
typical of the man himself. were found.
When he came to Holly- The openinc of this magic
wood in 1923, Walt Dis- kingdom will mark the pin-
ney's assets consisted of nacle of a life-Ions dream for
$40 in cash and a bound- its creator, Walt Disney, who
described it as "a fabulous
less imagination. He and playground — something of a
his brother Roy, a partner fair, a city from the Arabian
in all Walt's ventures, in- Nights, a metropolis of the
cluding Disneyland, man- future, a show place of maffie
aged to borrow enough and living facts, but above all,
a place for people to find hap-
money from an uncle to piness and knowledge.
set up a cartoon studio
back of a real estate of-
fice. Later—much later
He was dealing in millions HIS DREAM COMES TRUE
to set up Disneyland, his
Old South
Walt Disney, founder of Disneyland and creator of
.grandest venture in public
entertainment.
The creator of Mickey Mouse
Mickey Mouse, opens his 517,000,000 magic king-
dom in Anaheim Monday. The opening of Disney- Relives in
snd founder of Disneyland was land marks the culmination of Disney s dream oi 24
born in Chicago, Dec. .", 1901.
His father was Elias Disney,
Irish - C a n a d i a n : and his
vears and the beginning of an exciting adventure
for the millions who will visit Disneyland annually. Big«/ Diner INDOOR OUTDOOR DINING
mother. Flora Call Disney, was cars each, will be in daily oper- When World VVar II broke RECREATION
The Chicken Plantation at
of German-American descent. ation at Disneyland as the out, scores of highly trained Disneyland combines F r e n c h Superb food and beverages
He has three brothers and a Santa Three lovely swimming pools
Disney technicians streamed Provincial decor and old South- served in four exquisite rooms
sister. He went to public road. Fe and Disneyland Rail- into every branch of the armed ern hospitality. (or all ages, tennis co,urt, nine-
school in Chicago and Kansas with op»n-air dining on the
City and attended art school In business, Walter Elias service, and the studio turned
unreservedly to the service of
The restaurant, fea t u r i n g
carry-out chicken dinners, is on
hole golf course, situated among
Pool Terrace or "Del Oesto"
in Chicago. He is married to Disney has been a life-long Uncle Sam. the bend of a river where side- California'* f a m o u s orar.ge
the former Lillian Bounds of partner with his elder brother, The first post-war feature wheeler boats crnise through craves. Terrace.
Idaho. They have two daugh- Roy, president of Walt Disney was a musical, "Make Mine the Frontierland kingdom and
ters—Diane and Sharon. Diane Productions.
4s married to former S. C. foot- When the Disney brothers Music," which highlighted a
new Disney idea —the voices
the Rivers of America.
Customers receive dinners at
ball star, Ron Miller. The Mil- first set up shop, Walt's pro- and talents of screen _ lumi- a serving counter and may eat
lers recently made Walt a ficiency as an artist and a self- naries, used in combination at umbrella-covered tables on MOTOR HOTEL
proud grandfather upon the taught animator was the basis with the cartoon medium. the river bank or at tables on ACCOMMODATIONS
birth of their son, Christopher of the undertaking—the found- Two of his latest live-action a patio. HOTEL GflRDEN APARTMENTS
Disney Miller. Sharon, the ing of an institution which to- features are "Davy Crockett, A c t u a l l y , the .Plantation Budget priced rooms and gar-
youngest daughter, is a stu- day is housed in a multi-million King of the Wild Frontier," re- Building does double duty. California living at Us best.
dent at the University of dollar studio in Burbank. den suites ideal lor the entire
Arizona. Although not his first car- cently released, and "The Lit-
tlest Outlaw," to be released
The side facing the river has
the wide'verandas, grille-work
Colors gracing the furnishings,
family, and you enjoy' the com-
Walt is one of the nation's toon character, it was Mickey this year. a n d graceful construction of reflecting the hues of the gar-
most ardent railroading fans. Mouse, destined to become a early century New Orleans. dens . at the door. An atmps- plete facilities of Disneyland
•His interest in this diversion continuously famous m o v i e TURNS TO TV
In addition to his motion But the opposite side of the Hotel.
ranges from miniature equip- star, who marked Walt Disney picture activities, Disney has building faces a scene from the phere of taste.
ment to scale model operation as a. genius of entertainment. entered the television field on old southwest — a stage coach
on track laid around his Holm- "Silly Symphonies," a series of a grand scale. In October, and a railroad s t a t i o n from For Reservation!
by Hills estate. Railroading brilliant short musi-cornedies, 1954, "Disneyland," a weekly America's c o l o r f u l "Iron WRATHER-ALVAREZ HOTELS, INC. »3*3 Wilshir. Blvd.. I«v*rly Hills. Calif.
elements often are incorporat- came next. In 19S7 "Snow hour-long show was launched Horse" era. This side of the
ed ! in his pictures, and two White" set a. new pattern in over ABC-TV. Within a few restaurant has an adobe motif.
*i scale locomotives, pulling 4 the feature-length field.

DISNEYLAND SPACE BAR

DINNERTIME 1986...
You will enjoy a delicious dinner of the future delivered to you
from an immaculate, fully-automatic food service. Just push a button
of your selection — seconds later you will have a complete, piping
hot meal. Then you eat midst all the splendor of Walt Disney's
"Tomorrowland," at family-sized tables in a shaded resting place
overlooking the freeways of tomorrow.

NATURALLY...
You'll want refreshments during your thrilling tour of Disneyland.
You'll see a history of the confection industry at seven stands located
at principal points throughout Disneyland. You'll see an ice cream
pushcart of the 1890's, an old fashioned popcorn wagon, a colorful
pavilion straight from the days of King Arthur and a fully
automatic restaurant of tomorrow.

EVEN KNIGHTS...
eat hot dogs in Fantasyland! Just after you cross the moat into the
Operated by UPT Concessions, Inc., a Subsidiary of American-Broadcasting Paramount-Theatres, Inc.
towering, medieval castle, you're confronted with a colorful
pavilion—fit housing for the most delicious refreshments of any age.

SUN SETS ON YOUR OlD HOME TOWN
f n r lakes streams and flowers. It
and
m ^horse drawn streetcar will haul passengers through the area.
Electric Work Done
*™*^** .
f os/'/y by Newbery
Having electrified many of
the industrial, commercial,
and recreational miracles of
the west during the past 52
years, Newbery Electric Corp.
took the rapid electrical pon-
struction of Disneyland in
stride.
The Disneyland fantasy, re-
producing the lands of yester-
day as well as visualizing to-
morrow, presented no serious
challenge to Newbery people
who have grown up with the
industry and have also con-
structed an atomic energy
plant and Nike guided missile
batteries.
In "frontierlarid" at
Disneyland, r i g at
'across f r o m the
steamboat landing
and near the Dany
Crockett museum is
the heautijal Aunt
jemima restaurant. Here'! A view
of the dining room where you can
enjoy some of those fatuous Aunt
Jemima Pancakes in an authentic old
south atmosphere.
F?S**-
J&
The electrical installations
were supervised by Roy J.
Gruendler, manager of New-
bery's Orange County district
office located at 1335 Santiago
Ave., Santa Ana.
Gruendler has worked in
the industry for 32 years, and
has a fine continuous supervi-
sory record with Newbery for
the last 13. Pie is now a per-
manent resident of Santa Ana,
and manages Newbery's affairs
in Orange County, headquar-
tering in a new plant complete
with warehouse, shop and con-
struction equipment.
"Come in and enjoy my
pancakes when you visit
Historic Carrousel in Fantasyland
Prancing to gay calliope
tunes, the 72 steeds of King
Arthur's Carrousel act as a
siren call to young knights
approaching Sleeping Beauty's
Castle in Fantasyland. one of
the major e n t e r t a i n m e n t
realms of Disneyland.
When Walt Disney first
planned his multi-million dol-
lar magic kingdom, a carrousel
of tha size and'vintage suitable
for the courtyard of Sleeping
Beauty's castle topped the list
of "musts."
The Fantasyland model is
called a Dentzel — lineal de-
scendant of America's first
m e r r y - g o - r o u n d . It was
acquired in Toronto, Canada,
where it had been uprooted to
make way for an advancing
E*T the wonders of Disneyland. And when you getjmngry from all
Balking around, you can sit-down and enjoy some Aunt Jemima
Pancakes. I'll be serving them to you hot off the gnddle-tender
and golden brown with the flavor folks all over America say
can't be matched. So I'll be seeing you in my own 'flavor-land
at Disneyland."
h. - A-
INDEPENOENT.PRESS.TELESRAM-5."
i.«h (fallf.). Frld^f, July »- "»
»-
Park Brings New Concept
of Family Entertainment
Made of plastic, they move,
Walt Disney has won 22" Alice in Wonderland and Peter roar and slither along the
Pan in their own enchanted
Oscars over the years, but settings. banks o£ the "rivers."
someone will have to think up Davy Crockett will be there OLD WEST REVIVED
a more spectacular award for Next is Frontierland, fronted-
his fabulous, dreams-come-true too. by a massive log stockade and
Disneyland which opens its YOUR OLD HOME inhabited by leatherstocking
gates Monday. Visitors step from a 100-acre frontiersmen and I n d i a n s .
Workmen and artists are parking lot into a 1900 railroad Frontierland boasts ,an IsoO
putting the finishing touches station overlooking "Main W e s t e r n settlement with
on the $17,000,000 project—a Street, U. S. A." where Dis- boardwalk streets, h a r n e s s
combination world's fair and ney's magicians have built a shop and general store. There s
Never-Never Land described by small, turn-of-the-century town a Wells Fargo station, and
Walt as "a new concept in which promises to evoke a tear stage coach trip through the'
family entertainment." and smile from youngsters in Painted Desert.
Composed of five major their 60s and 70s. The kids Fantasyland is next—and it
"lands." Disneyland was fash- will love it. dominates all of Disneyland'
ioned from an orange grove Complete with opera house, with a shimmering castle that:
which once was part of the his- city hall, 'fire station and hun- has towers and parapets 70
toric Rancho San Juan Cajon dreds of old-time stores, the
De Santa Ana. The visitor en- town Is brought to life by feet high. This is where the
ters through "Main Street, horse-drawn streetcars and gas creatures in Disney's cartoons
U S A."—a replica of a small lights, the Golden Horseshoe come to life.
town of the 1900s, Everything Cafe, the Main Street Cinema Last in line is Tomorrow-
is scaled down to % actual and a Floradora show. land, symbolized by a huge
size. Leaving Main Street, visitors space rocket and a city: Circa
Beyond Main St. is a central move into a central plaza with 1986. Here visitors-can drive
plaza that acts as a hub for four roads leading to more boats and cars of the future.
fouc other make-believe king- wonder worlds: . "Adventure- A space terminal has been
doms — Adventureland, Fron- land, Frontierland, Fantasy- built for the adventurous to
tierland, Fantasyland and To- land and Tomorrowland. board a passenger rocket for a
morrowland. The names in- The gates of Adventureland realistic, scientifically correct
adequately describe the won- open on a Tahitian settlement round-trip to the moon.
ders that lie behind the glitter- s u r r o u n d e d with tropical Disney expects 80 per cent
ing portals of each fantastic flowers, birds and fish. An ex- - of the customers will be adults.
"land." plorer's boat churns through "But no matter the age of visi-
More of the marvels, later. tropical rivers of Mexico, Cen- tors, this "experiment in new
The permanent, . privately- tral and South America, Africa, entertainment" is certain to
owned, world's fair will ac- Asia and Australia. bring to life the places most
commodate 60,000 persons at Sharp-eyed youngsters can everyone knew existed all the
one time with 20 restaurants spot wild animals by the dozen. time.
capable of feeding 7,000 visitors
an hour.
Disneyland will be open from
10 to 10 daily, seven days a
week. Admissions: adults $1,
children under 12, 50 cents.
Disneyland. Here Is pictured , section of Car parking, 35 cents.
The flat surface of the old
orange grove has been bull-
dozed into a park of hills,
could hold its own as a man-
made park without any other
attractions.
A narrow-gauge railroad-
exact in
Santa ;
every detail to the old
Fe steam engine, pas-
freeway. In_ its
.. original
_!_: i _*„*„
state, „„
ran tvmincrh
through manv
many centuri
centuries,
senger and freight cars-
the carrousel consisted of lions, the Fantasyland Carrousel's circles the area. Tiny ponies
elephants, tigers and other wild finished design combines the burros and mules — special
animals, as well as horses. austere tones of the 6th cen- stock bred for the park—will
However, since this carrousel tury and the heavy baroque haul old-fashioned horsecars in
was for the entertainment of common to the 12th and 13th. addition to Conestoga wagons,
visitors to Disneyland's medie-
Top of the carrousel is sur- buckboards and other pioneer
val castle, and because King mounted by Arthur's gold vehicles that helped win the
Arthur never rode anything but crown. Ten spears, bearing the • West.
a horse, it was necessary to shields of ten of the founding "The Mark Twain," a stern-
stick with the wonderfully .old Knights of the Round Table, wheel steamer of the 1800s will
and colorful looking Dentzel support the covering canopy. ply one of the seven large
mounts. Others with equally bodies of water, taking passen-
bright and ancient trappings gers on a mile-long tour.
were added from abandoned There are pirate ships and
merry-go-round equipment. To Use Water rocket ships, snow slides and OLD CORNER STORE
If any horses—like one row the Painted Desert; carrousels
on the Toronto machine—were When Irene Dunne launches and magic shows. But best ot Note the detail of perfection given this corner store
building, which exemplifies the authentic detailing.
found standing, their legs were the "Mark Twain" she will all, Disney's beloved screen
broken by W a l t Disney s break a flask filled with water characters will come to life. «iven every structure in Disneyland. Upstairs apart-
artisans and the horses re- from all the rivers of America Visitors will see Snow White ments have fine, old lace curtains.
.ormed into jumpers. instead of the traditional bot- and the Seven Dwarfs, Dumbo,
Since King Arthur legend tle of Champagne
tsne
" You're sure going to have lots of fun seeing
« fc **" ""**
6—INDEPENDENT-PRESS-TELEGRAM
I** iMth (C«llf.). Friday, July 15. '»"
Grocery Store of 1890 Is Duplicated in Detail
* '
An 1890 food store, with all
its quaint fixtures, has been
re-created in the Swift Mar-
ket House on -Disneyland's
Main Street to dramatize by
contrast the service provided
by the modern food store.
, Sponsored by Swift & Co.,
the old-time market will agree
in every detail with the 1890
decor of the Disneyland Main
St. There is a pot-belly stove
near the entrance, marble
counters, large glass jars,
cracker and pickle barrels and
other bulk containers and even
sawdust on the floor.
Myrt Westering, who will
manage the exhibit, said old-
timers will get a treat for
their memories of yesteryear
and youngsters will have a
_ , . . millions
millions of people to produce
of. Sagamore,
« ^ near„ his
t,i« home.
fc»ma foirrsr-ita food
favorite fnrtd dishes
dishes will
will be
be
clear view of the limitations message center and meeting In 1955, 100 years later, Swift mounted on the cake. the other goods necessary to
of food retailing 65 year* ago. place for meat and grocery "We like to tell a story this modern living and progress,"
& Co. is represented by 78,000
"The Swift Market House people from all over the coun- employes in nearly 600 units year which we call the Miracle
is a tribute to the important try who come to Disneyland. throughout the United States of Feeding America," Wester-
role of the food dealer in the "In sunny California we and Canada. ing said.
Fast Work
job of feeding our rapidly won't be able to have get-
togethers over a "hot' stove BIG CAKE "It's a story of our nation a Typical of D i s n e y l a n d ' s
growing population and will like in the old days, but we At the Market House, Swift century ago in which three out magic was the sudden appear-
illustrate the progress that has ought to be able to trade helps observe its centennial of five workers lived on farms ance of 3000 square feet of
been made by the fr~d indus- plenty of ideas anyway," West- year by "celebrating" a cen- office space when Disneyland
try as a whole," Westering ering said. tury of progress in the food and produced just enough to administration personnel an-
said. The 1890 Market House por- industry. Plans call for a spe- feed themselves, a few head of nounced their plans to move to
trays the retail meat and gro- cial room in which a huge livestock, and the few folks Anaheim from Burbank. Office
MESSAGE CENTER birthday cake will fly the who lived in town.
Westering, a native of Edgar, cery business as it was 35 'Today's food industry is a space for construction person-
Swift Centennial emblem with nel was completely built and
Neb., was manager of the years after Gustavus F..Swift the inscription "100 Years of story of 164,000,000 Americans
Swift & Co. soap department began his business on Cape leading longer and happier finished in five days, according
Swift to serve your family to the construction superin-
until assigned to the Disney- Cod, Mass. better." In the cake, which lives and with more and better
land project by O. E. Jones, Swift, then only 16 years old, food than ever before. And tendent. Prefabrication and co-
borrowed $20 from his father, will rotate continuously, Swift ordination is the secret of Dis-
executive vice president. products, colorfully caricatured, only about one worker out of neyland's speed construction,
A genial guy by nature, bought a heifer from a neigh- will be on parade. Full color 10 is needed to produce the
"Myrt" expects the 1890 Swift boring farmer, dressed it, and transparencies of America's food we eat, freeing many he says.
Market House to serve as a sold the meat to the people-1

ALL A B O A R D . . . AT DISNEYLAND

OLD MARKET HOUSE

Swift's Market House on Main St. is complete in
every detail, with an old fashioned 'coffee grinder,
pot-bellied stove and the old-time bins for staples.

Mechanical Wizard
Emcees Continual
Show of Fashions
The Wonderful Wizard of
Bras, famed symbol of the Hol-
lywood-Maxwell B r a s s i e r e
Company and major-domo of
the novel, eye-popping exhibit
prepared by Disneyland by this
manufacturer of intimate ap-
parel is one of the major ma-
gicians in the nation's greatest
magicland.
The Wonderful Wizard high-
lights the Hollywood-Maxwell
display which is one of fifty
"famous names in American
business" selected by Disney-
land officials to populate Mam
Street, U.S.A., an exact replica
of an American town of the
1890-1910 period.
The Hollywood-Maxwell ex-
hibit features the Wonderful
Wizard of Bras on a revolving
stage, on one side of which is a
complete re-creation of the
fashions and intimate wear of
the 1890's and on the other side
a showing of the fashions of
today—inner and outer wear.
On stage, acting as master
of ceremonies, via a tape re-
corder, is the Wonderful Wiz-
ard who, with presto-change
charm, explains the basic
theme of the show—"This is
how it was . . . Now . . . This
is how it is."
The exhibit, like the others
on Main Street, is period in
both its interior and exterior
design, with the only "out-of-
this-world" touch being the
fabulous Wonderful Wizard
who greets visitors with a
wave of his magic wand.
The exhibit will portray a
typical 19th Century shoppe.
The Wonderful Wizard and
modern day clothing will occu-
py one-half. The remaining
part will be devoted to a Vic-
torian "front-room" complete
with period fireplace, drapes,
large mirror, sofa ?yd old-fash-
ioned showcase. A most un-
stitched "V-Ette Whirlpool"
soon became a much-sought-
after fashion item and the
original operators found they
were part of a thriving, grow-
ing business.
Several years after the
founding of the firm, Holly-
wood-Maxwell achieved n a -
tional distribution and was
well on its way to becoming
the large, successful firm it is
today—the largest bra manu-
facturer west of the Misissippi
and one of the important foun-
dation wear style leaders in
America.
In order to keep in touch
with the latest fashion styles
in the world of fashion, Holly-
wood-Maxwell's chic designer,
Theo De Voe, regularly attends
the Paris openings, determin-
ing basic silhouette changes so
that Hollywood-Maxwell bras
can be styled according to the
latest couturier trends.
Much of the meteoric rise of
the company has happened
since 1946 when Herndon J.
Norris, who previously -had
been attorney for the concern,
Santa Fe
bought the company and took The "E P Ripley." replica of one of Santa Fe s early trams.
over as president.
Norris has introduced mod-
ern methods of manufacture
IE' puSs into he Santa Fe station at the entrance to D.sneyland
The % scale version of the original-train will carry visitors
and marketing, making the on a complete circuit of the 60-acre Disneyland par
company a model of efficient
and workmanlike procedures. Weighing 15 tons, the old-fashioned steam locomotive w,ll
Today, Hollywood-Maxwell pull six coaches accommodating 300 passengers.
maintains 10 plants through-
out the United States and one
in Canada. In addition, the
firm has licensed manufactur-
ing and distributing represent-
atives in Europe, England,
South America, Australia, New
Zealand and the Orient.
Car Is 'Trapped1
by Fast Work

usual and unique part of the
display will be an authentic
Singer Sewing Machine, circa
1860. In addition, 3-D illusion
boxes will be featured depict-
•ing both outer and intimate
apparel of the by-gone era.
The company was founded
In Los Angeles 21 years ago—
with two rented sewing ma-
»as^u^^
and commerce.
Disneyland's photographer
had a sharp reminder of the
speed of construction at Dis-
neyland recently when he
drove into Tomorrowland to gers and freight.
take pictures. When he re-
turned to his car a few min- Built to accurate scale, you'll find an inspection and ride on these trains one of the
utes later a ditch had been
dug and pipe was being laid thrilling adventures awaiting you at Disneyland.
across the "road." The pho-

chines and an idea, a patented
design for a revolutionary bras-
siere.
The unique bra—the circular
£ti±tr±ri^^
tographer had to wait until
the pipe was laid and tne
ditch covered to move his car.
famous Super Chief.

The "C. K. Holliday" is the newest old freight train in America.

Its run of I'/s miles is made at 20 miles per hour pulling 3 cattle
cars, 2 gondola cars and a little red caboose.

SHOWN WITH 'WIZARD'

C. V. Wood (left), vice president and general man-
ager of Disneyland, and Herndon J. Norris, presi-
' dent of the Hollywood-Maxwell Brassiere Co., plan
final details of display which will occupy a Victorian
"shoppe" on Disneyland's Main S t r e e t , U. S. A.
Theme of the exhibit will be the "Wonderful Wizard
of Bras" whose tape-recorded "voice" will emcee the
continual showing of intimate apparel and outer
wear styles from the 19th Century to 1955.
 In* bach ie.I».l, rrMty July IS, Its! INDIMNDINT.«l$$.TIlIOM»-7;

Good Eating Land^isnetjlattd!

Like Adventureland and Fantasyland, the new "Kingdom of Good Eating" at
Disneyland is another great attraction. Fine restaurants, unique refreshment stands
and interesting luncheon spots abound in Disneyland. Dining Disneyland style
is an unforgettable experience. The food's as fabulous as the fun, too!

' . ,/ A. • ;^^

The Red Wagon Inn is one of several charming eating.places in

In all Disneyland only Swift's Premium Meats,
Swift's Poultry and other Swift's fine foods will be-served-exclusively
Disneyland. It is resplendent in the elegance of a by-gone era reminiscent of the most;
famed eating houses of yesterday. All appointments are authentic mementos of
the gay and glamorous 90's-including the stained glass ceiling, entrance hall and
foyer taken from the St. James home in Los Angeles, one of the West's most
noted old mansions. Atmosphere, however, is not confined to the building alone. The
menu itself brings back visions of historic good eating-featuring steaks and chops.

The Swift Wagon-horse-drawn replica

of the 1890's that services all eating establishments
in Disneyland with Swift fine foods.

Grandmother shopped in a store like Swift's Market House on

Disneyland's Main Street. Here we find the old-fashioned butcher in straw hat
Swift
and cuffs, the pot-bellied stove and shelves lined with authentic old-time
meat and grocery products. Swift & Company, whose quality meats
are served exclusively in Disneyland, is the sponsor of this exhibit.

The Chicken Plantation at Disneyland is a gay antebellum river

plantation house, reproduced in every nostalgic detail. French provincial decor
and old Southern Hospitality make the Chicken Plantation a memorable
spot. You'll want to visit The Plantation soon.
8-INDEPENDENT-PRESS-TELEGRAM
Un« Inch (Calif.), rrifey, July 11. 1»M Famed Old Mansion
Is Park Restaurant
The Red Wagon Inn, on the
"Plaza" at Disneyland offers
elegance and glamour reminis-
cent of famed eating houses of
yesterday.
Turn-of-the-century furnish-
ings are authentic mementos of
the 1890s — i n c l u d i n g the
stained glass ceiling, entrance
hall and foyer taken from the
St. James home in "Los An-
geles — one of the west's most
noted old mansions.
The menu, too, is a remind-
er of h i s t o r i c good eating.
Steaks and chops are featured.
Children's menus are provided.
Meals are served in five dm-
To Be.'on TV
Total number of television
cameras to be used on the
July 17th invitational press
preview of Disneyland now
numbers 24. The show will be
televised from 4:30 to 6 p. m.
over ABC.
ing sections, two of them on
porches. Restaurant capacity
is 400 persons.
In addition to seven-days-a-
week luxury restaurant — at
p o p u l a r prices — the Red
W a g o n Inn handles catering
for organized picnic groups.
A cafeteria for Disneyland
employes is also under the res-
taurant roof.
Workers Trapped
Construction workers in
Fantasyland found themselves
in the predicament of the
painter who's blocked the ACROSS PAINTED DESERT
exit with fresh paint. When Disneyland's Painted Desert was a playground for the James Unger family re-
they started out to lunch a centiy when they took one of the first pack mule trains a c r o s s this miniature
few days ago the entire fore-
ground of the castle courtyard "desert waste." Cactus and sagebrush was moved in and the area given its; reahs-
was covered with newly poured tic appearance by Disney craftsmen and artisans. Led by a Disneyland trainer,
cement and workmen had to
the riders are Ws. James Unger and sons, Melvin, 9; Albert, 12, and Richard, 2,
detour about half a mile to the riding with his father, James W. Unger.
lunch wagon.

TOMORROW LAND
Featured in "The World Beneath Us," Richfield's show in Tornorrowland, is this
840-square-foot "Diorama" of the Los Angeles basin. The show, which takes
the audience on a simulated trip through the hidden wonders inside the earth,
includes a special Walt Disney Studios film in Technicolor and CinemaScope.

Red Skelton
Visitors to See Stops Traffic
Red Skelton stopped traffic
Far Into Earth i',
one day at Disneyland when he
was recognized leaving the
gate. An Ontario, Canada,
You'll have plenty of chances to be "up in the air" family had driven out to Dis-
at Disneyland, what with space stations, rocket rides neyland and asked Red for his
to the moon, Peter Pan fly-throughs and so on. picture. He offered to trade
with them and as the groups
But there's only one place where you can take a got out of their cars to pose
simulated trip in the other direction ... into the weird for each other's cameras Har-
world thousands of feet underground. That's at a bor Blvd. traffic came to a
Tomorrowland show called "The World Beneath Us. standstill.
To achieve the illusion of a
"drop" into another world,
producers of the show have
come up with a gadget to end
all gadgets. It is a model oil
reservoir, complete with flow-
Ing oil and gas wells.
The dome, or model reser-
voir, rises out of a Diorama
model of the Los Angeles basin
and actually works to bring
oil out of rock-bound traps
and show the powerful forces
that exist beneath us.
The unique dome is actually
& movie screen shaped like a
quarter of a watermelon. Film
is projected on the face and
curved roof of the model from
two synchronized projectors,
and film animation is in turn
synchronized with mechanical
•movement. It was "one of the
most unusual problems ever to
develop in the motion picture
business," according to pro-
ducers of the film portion.
The show takes place in a
specially-designed theater in WALT ABOARD STEAMBOAT
the North Exhibit building in
Tomorrowland. In the dark- Walt Disney, founder of Disneyland, and Joe Fowler,
ened theater, the spotlighted operations director of this multimillion dollar show-
reservoir produces a "You Are place, enjoy a ride on the Mark Twain while the
There" feeling that has im- Santa Fe and Disneyland freight train, background,
pressed all who have seen its chugs its way around the magic kingdom's perimeter.
trial runs.

Famed Aunt Jemima Will Cook

With a slight paraphrase of lowed birch with white pillared ter and his era plus Aunt
Jemima singing songs in her
her famous words, "I'm in gallery and lacy ironwork trim. style that has entertained mil-
town, honey," a nationally- Broad lawns slope gently down lions on TV, radio, and in per-
known, vital, living personal- to the river and a steamboat sonal appearances before audi-
ity known to millions joins landing gives an. authentic ences throughout the country.
An Old South mural depicts
Mickey Mouse, Donald Duck, Southern atmosphere to the highlights of the earliest days
Snow White, Peter Pan and natural setting. of Aunt Jemima.
the hundreds of other beloved Inside, wood-panelled walls
Aunt Jemima's menu will in-
story book characters who glow with the patina of years. clude pancakes, waffles, .bacon,
dwell in Disneyland when A massive brass kettle hangs
"Aunt J e m i m a ' s Kitchen" in the huge fireplace. The country sausage, coffee, and
milk—all characteristic of tra-
Opt.ns in Disneyland, July 18th. charm of true Southern hospi- ditional Southern cooking at
Aunt Jemima will have her tality will be the key-note as its finest, A trip to Aunt
kitchen located near "Frontier Aunt Jemima herself prepares Jemima's Kitchen will be a
Land". It will be a faithful and serves her world-famous memorable visit' to the Old
reproduction of a Southern pancakes. Entertainment will South.
nlantation mansion of mel- be mood music of Stephen Fos-

AUNT JEMIMA THERE

This artist's drawing shows how Aunt Jemima will be on hand in one of the
m^yWsneyland^ting place*. She will serve her famed pancakes and also will
sing to entertain visitors.
 INDEPENDENT-PRESS-TELEGRAM—?
tenfl iMdi (€•!!!.), lrM«y, July 13, 1»M

Real Castle Is Entrance

to Fantasyland Paradise
A real, honest-to-good-
ness castle, straight from
the land of dreams and
the pages of h i s t o r y ,
stands in the center of a
160-acre plot in Southern
California.
It is the entrance to
Fantasyland, one of the
major e n t e r t a i n m e n t
realms of Walt Disney's
magic kingdom, Disney-
land. Pink and blue para-
pets and towers give the
castle a dream-like qual-
ity, while the bright ban-
ners waving from the
steeples assure all comers
that this is a land of
gaiety.
The medieval drawbridge,
once a precautionary measure,
is now a welcome mat to all
who would enter this land of
fantasy. Graceful^ black and
white swans swimming in the
moat, add dignity to the cheer-
ful sounds emanating from the
castle courtyard where the
King Arthur Carrousel whirls
melodiously.
Horses of the King Arthur
day—replete in Celtic harness
—carry 72 young knights on a
ride through dreamland where
every rider becomes the hero
he imagines himself.
Beyond the carrousel is the
Mad Hatter's Tea Party where
guests go for a merry and un-
usual spin in a cup and saucer,
and the Mad Hatter and the
March Hare- debate furiously
atop a sugar bowl.
To one side Dumbo, guided
by his friend and manager,
Timothy Mouse, soars aloft,
carrying his friends for an ex-
citing aerial ride, as only the
Walt Disney's flying elephants
could.
The Casey Jr. Train—as
nearly human as a train can
get—almost laughs out loud as
it pulls its six circus cars of
merry riders up hill and down
dale and over the Canals of
the World. Casey Jr. carries
its own music in the Calliope
Car and boasts, two animal
cars, two chariots and caboose.
Canals of the World are
navigated by American, Eng-
lish, French and Dutch boats
and offer even the youngest
sailors a safe and amusing
ride.
In the Peter Pan ride seven
Pirate Galleons carry passen-
gers in a flight over London,
past the Second Star to the
Right to Neverland and Skull
Rock. Riders become Peter Pan
and share his adventure as he
outwits Captain Hook and the
pirates. The Mr. Toad car
takes guests for a wild ride
through Toad Hall, city streets
and the countryside of Eng-
land to a dramatic finish.
In the Snow White wing of
the castle an adventurous ride
is taken through the Diamond
Mine with the Seven Dwarfs.
The castle of the Wicked
Queen and the Enchanted For-
est are among the wonders
found here.
Re-entering the castle and
crossing the drawbridge on the
way back to Disneyland's
Plaza, the mountains, moats
and lakes take on the magic
of Fantasyland as memory
points out that this was a flat
acreage where orange trees
grew only a year Ego.
Much Training
for Animals
The patience of Job and the
dubious tact of a mule skinner
went hand in hand in Disney-
land recently as more than 200
horses, donkies and ponies
were being trained.
Some of the more stubborn
animals slid around the train-
ing area on their haunches
two or three times before ac-
cepting the idea the older,
lead horse was trying to get
across. Trainers say all horse SLEEPING BEAUTY'S CASTLE
drawn equipment, from Fron- Entrance to Fantasyland, a major entertainment realm in Walt Disney's magic kingdom, is through Sleeping Beauty Castle, shown here.
tierland stages to Fantasy-
land's Sardinian carts, will This section is certain to be a big favorite for the children yet adults as well will enjoy the lands of make-believe that have been pro-
show the Disney perfection on duced. A drawbridge across a moat permits entrance. The castle was patterned in three-fifths size after an ancient European castle.
opening day, July 18.

Gas-Powered Racers Built for Autopia

One of the many thrills
awaiting young and old at Dis-
neyland is the Autopia, a gaso-
line powered miniature racer
traveling the Autopia Free-
way, an expressway of the fu-
ture.
Even the youngest might en-
joy driving a police car as four
of the 40 cars traveling over
Tomorrowland's Autopia Free-
way are black and white po-
lice cars, complete with sher-
iff's insignia, flashing red lights
and dual controls.
Walt Disney plans to en-
joy the freeway, too, and has
his own Disneyland Autopia
Special. It is painted a metal-
REAR VIEW OF CASTLE lic maroon with upholstery of
red nylon boucle and off-white
Showing that the buildings' are complete in detail leatherette.
and not just movie lot sets, this is the view of Sleep- These little cars, designed
ing Beauty's Castle as seen from the rear. for everyone from 7 years old.
up, are so completely safe that hubs and the steering wheel is
any child might push' or pull of special aluminum casting.
any control without endanger- Steering gear "is of the rack
ing himself or the automobile. and pinion type.
Just as the word "autopia"
Brake and throttle controls stresses
safety and good driv-
are all spring loaded and the ing, Disney's craftsmen de-
brake is operated from the signed the Disneyland Autopia
outside. A governor on the and the Autopia Freeway
carburetor allows the speed- the ultimate in automobile as
sters a fast clip of 11 miles safety.
per hour.
Based on a square tubular
frame with seven and one-half
horsepower Gladden engines, Over 200 Ponies
the cars are equipped with
centrifugal clutch and sur- D i s n e y l a n d stables were
rounded by aluminum bumpers turned into a nursery tem-
designed with control springs porarily, with nine mares ex-
on the inside of the frame. pecting the stork before Dis- YOUNGSTERS TO DRIVE THESE
The rear portion of the body, neyland's opening day, and
which is made of fibreglass, five colts having arrived after Gasoline-powered, these special sports cars will be operated by youngsters on the
swings upward to facilitate the move to Anaheim from the "freeway" in Tomorrowland at Walt Disney's famed park. The freeway is con-
servicing of all mechanical Burbank stables. More than structed to acquaint youngsters with traffic conditions on highways.of tomorrow.
parts. Demountable w h e e l s 200 ponies are working in the They must pass a driver's test before operating the cars.
are finished with aluminum park.

"look forme to tie Pirate Ship Restaurant

the Chicken of the Sea Pirate #

Ship Restaurant... one of the most
colorful creations to come from the

genius of Walt Disney! ,

to salads and sandwiches 5

featuring Chicken of the Sea Tender
Tuna Cuts... served to you 10 deli-
,.~ . .
cious, different, tempting ways!

,.. in Walt Disney's Wonderful, Hagic K White Star Brand Tuna; Chicken of the Sea Brand Tuna,
CHICKEN OF THE SEA b a regltlor«d !red«-morl of Von Cnmp SeJFood Company, lnc,T«mlnd bland, CalilomT. Frozen Tuna Fie, Frozen Tuna Dinner, Oysters, Oyster
Stew; Willapoint Oysters, Oyster Stew.

884S-0 (Chicken of tiufiMTtma)

v
I o—INDEPENDENT-PRESS-TELESRAM
Unt loch (Mil.), M*» July », 1«M
WAIT/AT AT THE STATION
When Disneyland opens to the public Monday this crack Santa Fe and Disneyland
Railroad passenger train will be found waiting at the station for the first cus-
tomers. This is one of the three railroads in the park. The station, in period
architecture, forms the entrance to Disneyland. The train, station as well as other
structures in the park,, are all scaled to three-fifths standard.
FREIGHT HAULS 300 PEOPLE
This Santa Fe And Disneyland freight train is ready to pull out from its Fron-
tierland station for a trip around the Disneyland perimeter. As many as 300 pas-
sengers can ride the little train each trip.
Trains to Carry
Visitors in Park
"Do you hear that whistle
down the line—." It's the
Santa Fe and Disneyland Rail-
road, the nation's newest,
steaming up for service July
18. Two trains will be operated
overthe SF&D line, which will
feature Walt Disney's land of
magic.
An enthusiastic railroad fan,
Walt Disney has personally
watched the construction of
the SF&D and kept In con-
stant touch with the creation
of the motive power and the
rolling stock.
Built to % scale, ride-size
for the youngster and adult
alike, the trains will be drawn
by two steam locomotives
which were built especially for
that purpose. Of the 4-4-0
type, which added so impor-
tantly in pushing American
civilization westward, the lo-
comotives have been named
the C. K. HoUiday in honor of
9,000 Feet
of Railroad
Enlarging a hobby from a
back-yard plaything to two 15-
ton operations Is not a thing
most men would attempt. With
Walt Disney, however, it was
the natural thing to do, and
today his $17,000,000 magic
kingdom in Anaheim has two
% scale locomotives chuffing
over the Santa Fe and Dis-
neyland tracks surrounding
Disneyland.
The two trains, one passen-
ger and one freight, are au-
thentic in every respect. The
Santa Fe and Disneyland line
comprises a mile and a quar-
ter of 36-inch gauge railroad
and approximately 9,000 feet
of trackage, including sidings.
Trains are operated according
to a standard book of rules.
The passenger train pulled
by a capstack locomotive, con-
sists of four coaches, one ob-
servation car and a combina-
tion baggage-mail car. It Is
boarded at the ornate two-
story Santa Fe and Disneyland
Railroad Station which forms
the entrance to Disneyland.
The freight train, pulled by
a Diamond-stack locomotive,
consists of three cattle cars,
two gondolas and a caboose
and is boarded at a western-
style station in Frontierland.
The steam locomotives are
of the "4-4-0" type. The pas-
senger cars are of the wooden
type used in early-day rail-
roading except for steel under-
frames, used in the interest of
safety.
Train Ride Publicity on
Broad Scale
Is Opener Disneyland is one of the^
most widely advertised ven-•--
Gov. Goodwin J. Knight and tures in history. Since the in-'-"
Fred W. Gurley, Chicago, ception it has been given wide" t
president of the Santa Fe publicity in newspapers, mag-
Railway, will be among the azines and on the air. Then •_->"
distinguished guests helping Richfield Oil Corp. incorpp--*-
Disney open the park at a rated the Disneyland motif in .
its 1955 sales campaign.
press showing Sunday. They Within a week's time, deal- -.'
will ride the scale model ers gave away 500,000 Disney- ~:•
train from the entrance of the land comic books, and a sec-
park around the perimeter on ond edition of 750,000 is being;--
the first run. distributed. The comic book^,
The railroads in Disneyland story tells the adventures of
are operated by the Santa Fe an imaginary family from out-.;,
and are small models of regu- er space visiting Disneyland. --•
lar Santa Fe trains. Visitors to Southern Cali-;";
Members of the press and fornia will be able to find their- •
radio in unprecedented num- way to Disneyland with an of-'.-'
bers are expected for the ficial Disneyland road map,--
grand opening preview, and an given free at Richfield sta.-^
hour and one-half program tions throughout the west. !£*••
will be televised nationally. includes a large-scale map of"-;'
Also present for the occasion ALL EMPLOYES SCHOOLED much of Southern California,^
will be other invited guests- Pictured are a few of the 1100 employes who attended orientation classes before a detail map of the approaches f',
public officials and civic and assuming their duties at Walt Disney's magic kingdom. The importance of good to Disneyland in the Anaheim ••---
business leaders—and the huge area, and specific directions on^
manners and good grooming, along with the correct handling of jobs under dis- main routes, alternates and -
160-acre will be opened to cussion, is stressed. Freda Allender, personnel assistant, handles the picture other important information-:%'
the general public the follow- on reaching Disneyland.
ing day. projector from the back of the classroom.
gage-mail car and an observa-
tion car, will be boarded at the
1890's type station which is
the entrance to Disneyland.
The freight train, of 4 stock
cars and a caboose, will be
boarded at a western-style
station in Frontierland, The
total capacity of the two
trains is approximately 500.
the founder and first president The trains will be operated
of the prototype Santa Fe over tracks which have been
Railway and the E. P. Ripley laid along the perimeter of
for the Santa Fe president Disneyland and will operate
from 1895 to 1920. within the limits of the area
The cars as well as the loco- except at the station entrance
motives are authentic in every where they will emerge brief-
detail in portraying that fgrm ly.
of transportation during the The passenger cars are
period 1890-1910. An excep- painted yellow and decorated
tion is the steel underframing in the somewhat ornate fash-
for the coaches and air brakes ion of the Gay Nineties with
in the interest of safety. the name of the railroad and
The trains, one passenger of the passenger cars in gold
and one freight, will operate lettering.
over approximately one mile The route of the SF&D will
Meet you on Main Street!
and one-quarter of 36-inch be past structures and scenes
gauge track and the entire of historic and cultural inter-
SF&D system will comprise est which will be familiar to
about 9,000 feet of tracks. those who have traveled the
The passenger train of 4 transcontinental Santa Fe be- be there. Just as you enter the magic realm of Disneyland-right on
'coaches, a combination bag- tween California and Chicago.
Main Street-you'll see Bank of America in an authentic, turn- of-the- century
setting. Bank of America is proud to be a part of this unusual new California
community- just as it's proud to be part of 330 other communities throughout
the state. While you're at Disneyland please plan to stop in and say hello. We'll
be happy to see you.
Special souvenir money orders
As a memento of your Disneyland visit, Bank of
America has provided special, souvenir money orders
which may be purchased at the Disneyland Branch in
$1, $5, and $10 denominations. Convertible into cash at
banks and stores everywhere, they make a picturesque,
yet practical gift to send to the family at home.
Bank of America
NATIONAL J^S,TNAG s ASSOCIATION
MICKEY RIDES TRAIN
MEMBER FEDERAL DEPOSIT INSURANCE CORPORATION
Walt Disney gives Mickey Mouse a special treat as
the pair take an early ride on one of the Santa Fe
and Disneyland railroad trains that will circle Dis-
newland daily. The train has stopped at the freight
station in Frontier-land.

Ing pack train trips and the Painted Desert.
Old Frontier Town
Is Full of Activity
: All the activity of a frontier town on Saturday is
seen in Walt Disney's Frontierland. Wagons, surreys,
mule packs and Indians mingle with frontiersmen and
shoppers in this land of yesterday.
• The Mark Twain steams up to the dock after a trip
on Disneyland's Rivers of America, and in the back-
ground the Santa Fe and Disneyland freight tram
whistles a warning as it approaches a cross-road When
the train stops at the freight station in Frontierland
guests climb aboard for a real freight-train ride around
the magic kingdom.
A log stockade forms the
entrance to Frontierland and
the Indian trading post on the
right offers authentic Indian
merchandise from many tribes.
The Davy Crockett museum-
theater, on the left, houses
equipment of the Alamo pe-
riod. A replica of Davy's old
gun, Betsy, is on display, as is
the Bowie knife, clothing and
other items in use at that
time. Next door, the ever-
famous General Store offers
merchandise of all kinds for
sale.
POP BAB
Slue Foot Sue's Golden
Horseshoe is a replica of the
more elaborate saloons of
frontier towns where Flora
Dora girls arid Can-Can danc-
ers will be seen in regularly
presented floor shows. The
Golden Horseshoe, like every-
thing else in Disneyland, is
built on % scale and its stair-
case and bar, where the "tall-
est glass of pop" is served
(only soft drinks may be pur-
chased in Disneyland) are ma-
jor attractions.
Just around the bend in the
Frontierland street the New
Orleans motif becomes appar-
ent and a souvenir shop ad-
joins a New Orleans style
patio. A malt shop and a res-
taurant styled after the Deep
South are the last buildings
in the New Orleans section of
Frontierland before crossing
rules of the road in motoring. ,
Tomorrowland Is Trip Into Future
So you always thought the
moon was made of green
cheese?
At Tomorrowland, Walt Dis-
ney's world of the future in
his multimillion dollar magic
kingdom in Anaheim, you'll see
the moon made of silver alum-
inum — even the Man,in the
Moon proves to be an alum-
inum illusion at Disneyland.
These startling "proofs" will
be seen atop the Clock of the
World at Tomorrowland's en-
trance where a rotating motif
represents the sun and the
moon.
The sun's warm rays will
come from a gold aluminum
half-sphere, which is lit from
the Inside. At night the moon
reflects the sun's light, com-
plying with the pattern of the
universe.
The clock itself is of stylized
hour glass shape. Its back-
the bridge leading to the San-
ta Fe and Disneyland freight
station.
STEAMER DOCKS
Across the street elaborate
grill work supports lamps of
the old New Orleans days and
visitors gather at the dock to
greet the "Mark Twain" as it
steams in from river ports
throughout America:
Going back toward the
stockade, an old-time black-
smith is at work shoeing some
of the 200 head of horses that
pull Disneyland carriages. The
blacksmith is an artist at the
forge and uses only tools of
the 1800s, with no modern
equipment.
Near the blacksmith shop
mule pack trains gather for
their daily trips into the
Painted Desert and passen-
gers wait in the shade of
gnarled old trees for stages
or wagons, depending on their
destinations.
Disneyland guests will be
drawn from the 6.9 million
residents of the Southern Cali-
fori.ia area, the 4.2 million
out-of-state tourists a year and
an estimated 2 million business
tourists who visit Southern
California annually. About 5
million guests are expected
annually at Disneyland.
ground is of silver aluminum
and applied on that are coun-
tries of the world in gold alum-
inum. Roof and base of the
clock are of imported Italian
glass mosaics and the entire
structure sits on a brilliant
floral pattern indicating the
cardinal points of the compass.
Beyond the clock is the
Court of Honor. The Court is
an eight-pointed star, 80 feet
in diameter, with six flags ra-
diating, out from the center
toward each point. The flags,
atop 30-foot poles, represent
each state of the Union, while
the American flag, waving
from a 45-foot pole, stands in
the center.
INSIDE NAUTILUS
Huge exhibit buildings are
on either side of the entrance
and house fascinating displays.
One of these is the Jules Verne
Exhibit where gets from the
It's
Springtime
in Big Park
Nature's fragile q u e e n ,
Springtime, will always reign
at Disneyland where most of
the trees are evergreen and
flora from all over the world
will be in continual bloom.
More than 6,000 trees, rang-
ing from 6 to 60 feet, now grow
in the park and represent all
parts of the world. Some of,
the more familiar trees in
Disneyland are Brazilian Pep-
pers, Magnolia, Rubber, Palm,
Pine, Elm, Sandalwood, Oak
and Pittosporum.
In planning this $17,000,000
magic kingdom, landscaping
was designed to capture the
theme of each realm. One of
the more exotic of these is
Adventureland where the fra-
grance of the tropics prevails.
Epiphytic a n d terrestrial
type orchids bloom in Adven-
tureland's Amazon section and
Bouganvillea plants present a
blaze of beauty. The Gunnera
Plant, or Bog Plant, with its
six-foot leaves grow at the
edge of the tropical "river"
in this section.
The Congo is represented by
lilies of the Nile and by NUe
and Papyrus grasses. The
Bushman "Poison P l a n t,"
whose juices are used to make
poison darts, Is a native of the
African Congo and Is g r o w n
Jn the Congo area of Adven-
tureland.
Banana trees from Ethiopia
grow in Adventureland, as
does the Cycador Sago Palm,
one of the oldest forms of plant
life in the world. This latter is
a transitional plant—from the
paleozoic age when ferns began
to acquire arborescent char-
acter. Here, too, is iound the
Dragon Tree, which actually
"bleeds" a red fluid if wounded.
The Taro Plant from Ha-
waii, which is used to make
the stable food called poi, is
also grown in Adventureland.
5 Z%
m o t i o n picture, "20,000
Leagues Under the Sea," may
be seen. Here visitors first
view will -be of a painted
backing which will have view-
ing parts showing superstruc-
ture of the Nautilus as she
rests on her side at the bot-
tom of the ocean. The public
will enter the salon of the sub-
marine, walk past the wheel
house, the chart room, Arrc-
nax's cabin, past the pump
room, the diving chamber and
the power supply room. At the
circular viewing window the
illusion will be that visitors
are looking out at the giant
squid that attacked the sub-'
marine in the picture.
Current work of movie and
television art directors .will' be
presented by the Sodety of
Motion Picture Art Directors
as a special Tomorrowland at-
traction. It win occupy 2,100
square feet and include illus-
INDEPENDENT-PRESS-TELEGRAM—1H
y li. 1»i»
All Types
of Roofs
Construction of Disneyland
called for many types of roofs
on the various structures.
Some were of old wood shin-
gles, others of modem asphalt
shingles. Others were of tile.
There were flat roofs, slant
roofs and steep roofs. So the
call went out to one of the
Southland's leading firms, the
Pioneer Roof & Shingle Co.,
7522 Westminister Ave., West-.
minster, which is affiliated
with the Pioneer Roof Co., of
Los Angeles, which has been
in business since 1916.
With skilled crewmen at
work, the Pioneer Co. took
the vast project Jn stride.
Authorized dealers for many
famed roof materials such as
Johns-Manville, Celotex, Pabco
and Flintkote, the Pioneer
firm finished each building
well ahead of time.
Among big. projects they
previously completed are: New
Broadway, Anaheim; General
Motors Delco Remy, Anaheim;
Market Basket, Santa Ana;
Pershing Square garage; May
Co., Crenshaw and Valley;
Prudential Bldg., Wilshire;
Biltmore Hotel, Los Angeles;
Douglas Aircraft and many
others.
Kenneth E. Carlon is presi-
dent and general manager of
Pioneer Roof and Shingle Co.;
Richard T. Avard is vice presi-
dent; Robert Sandhoff, secre-
tary; Robert L. Baier, assist-
ant secretary and treasurer;
Hoschel Moses, superintendent
of tract projects, and Donald
Racowski, . superintendent of
new commercial and industrial
construction. THE 90's REVISITED-Living memories for a few, a new adventure for most. Here
Officers of the Pioneer Roof
Co. include Avard as presi- '• along the gaslit stretches of Main Street will be found the ice cream parlor
dent; Vincent R. Haselfeld, vice
president and Baier as secre- of grandmother's day, re-created in authentic detail from the almost forgotten past
tary, treasurer and general
manager. The last three men
have been engaged in the roof-
Bridging the years for both young and old who visit this Disneyland creation
ing business for a combined
total of 67 years. is the name Carnation. Founded before the turn of the century, the Carnation
Company continues to this day to provide ice cream comparable to
the legendary quality of those wonderful confections of the home freezer.
Here in the unhurried atmosphere of this 19th century setting, visitors to
Disneyland can enjoy giant sundaes and satin-smooth milk shakes made with
famous Carnation Ice Cream and Fresh Milk...just as did "Victorians" of another
trations of current movies, era enjoy ice cream in similar parlors. Those of this generation will find the
methods of accomplishment in
screen and television achieve-
past recaptured and blended with a modern day tradition-the enjoyment of
ments, and a display of 1the
newest in plastics, as used in
the movies. fresh dairy products of a quality, that has identified Carnation for more than half
MOON ROCKET a century. Such wonderful flavors as Rainbow, Fresh Peach, and Pineapple
Commercial displays are set
up as a preview of future sci-
entific and industrial tech- are but a few of countless tempting treats that will be served up in the gracious
nique. TWA's Rocket to the
Moon offers trav«l through manner of the 90's to all who pause for refreshment during a day at Disneyland
outer space in a simulated, but
scientifically accurate repre-
sentation of what is expected
.in future space travel.
''Other rides include the Au-
topia, midget racing car that
.travels the freeway of the fu-
ture, and a speedboat ride
over an island dotted freeway.
A preview of future food
service technique and atmo-
sphere Is offered in the Space
Bar and the Yacht dub, To-
morrowland's restaurants.
 12—INDEPENDENT-PRESS-TELEGRAM
Long (each (Calif.), Mdoy, July 13, 1»M
Paddle-Wheeler, Mark Twain
Travels 'Rivers of America'
The Mark Twain, first pad-
dle wheeler built in America
in 50 years—travels the "riv-
ers of America" at Disneyland.
Walt Disney's Mark Twain
is a 105-foot replica of the ro-
mantic old vessels that opened 1
American river traffic into a
western wilderness.
Built to preserve the dra-
matic sense of life as it was
on the Mississippi when leads-
men shouted their safety call.
"By the mark, twain," Walt
Disney's riverboat is accurate
in every detail.
The 100-ton riverboat is di-
vided into five watertight com-
partments and built to %
scale. It travels at four knots
per hour over its own Disney-
land waterway and carries 300
passengers.
In outfitting the Mark
Twain an extensive search was
made for gimble lights, smoke
bells and running lights of the
1
period and size required.
Firefighting b u c k e t s and
their racks had to be made up
specially because of the round
bottom pails used in earlier
days. Reason for the round
bottoms was a simple one—
since these buckets wouldn't
stand upright, it prevented the
deck hands' taking them for ;
purposes other than fire fight- •
ing—and leaving .empty racks. -
The hull and 9-ton paddle -
wheel were made by Todd
Shipyards. The superstructure
was built at Disney Studio in
Burbank, then brought to Ana-
heim and assembled.
The "Mark Twain" docks at
the New Orleans section of
Frontierland for its trip into
the nostalgic splendor of the
Old South and Early America
and carries a cargo of boxes,
barrels, wooden buckets, sacks
and cotton bales.

Recall OH Ice Cream Parlor?

You'll Find It ,in Disneyland
Nostalgia is in store for
those who remember happy
hours spent in the 'corner
sweet shop or ice cream parlor
of the Gay Nineties when they
visit the Carnation Ice Cream
Parlor in Disneyland. A faith-
ful reproduction of that mecca
for the devotee of good taste
and clean fun that was found
in Everytown. U. S. A. during
STERNWHEELER READY TO GO the turn of the century houses
pare the old and the new. In- fashions, the waitresses' uni- -
stead of the proprietor packing forms have been designed with
ice with an ax handle or a an eye to comfort and serving
ballbat and then sprinkling it ease.
with rock salt, the unit takes Carnation has e x c l u s i v e
care of that with a refrigera- rights on milk, ice cream and
tion compartment with three other dairy products in Dis-
separate temperature controls. neyland and will serve all of
Lovers' Delights, B a n a n a the eating facilities in tns
Splits, Parfaits, Phosphates, park. An early model truck
Sodas and other concoctions will service these customers.
will not depend on the whim Scaled to five-eighths—a spe-
of the proprietor to be meas- cial panel body, brass head-

World."
" "
18 The riverboat is an authentic replica of the stern-
Much Steel Needed
for Disneyland Job
With Disneyland de=igns call-
ing for buildings of yesteryear,
the present and future designs,
it meant a big job was faced
in fabricating the steel for the
structure's.
The job of fabricating the
girders, the pipe and other
such needed materials went to
the Triangle Steel & Supply
Co., 3691 Bandini Blvd., Los
Angeles.
And the firm came through
well in advance of deadlines.
Triangle is designed for just
such service, points out J. F.
McLaughlin, the general man-
ager. Huge stocks and a big
fleet of trucks make it possible
for Triangle to be on the road
with nominal needs of struc-
tural materials soon after an
order is received.
A large staff of trained men
who know the material and
tool business make ordering a
simple matter with Triangle.
A builder can describe his
Carnation's c o n t r i b u t i o n to
Disney's new wonderland.
. Disneyland, Inc., furnished
an artist's conception of such
an ice cream parlor which has
ured with the correct amount lights and radiator, high pres-
of ice cream and other ingredi- sure tires, tufted leather uphol-
ents because modern syrup stery, Carnation's d e l i v e r y
pumps can be accurately set to truck
deliver the right proportion.
will fit into the Mam
Street bustle of horse-drawn
been duplicated in every phase. A l t h o u g h authentic 1890 drays and trolleys.
Metal castings of hand turned
wooden valves^and faucets are,
to all appearances, completely
authentic. Mirrors are hand-
cut and framed in the popular
hardwood of the 1890's, Hon-
duras mahogany. _
with 125,000 square feet of Wire-backed c h a i r s and
covered warehouse. It is served wire-framed t a b l e s , leather
tufted seats and island benches
by two spur railroad tracks around the columns have been
and carries a complete stock faithfully reproduced. _ Even a
of steel, wire, fasteners, pipe, marble counter top is installed
valves, fittings and tools. Air at the soda fountain.
tubes carry orders from the Beneath this 1890 counter
office throughout the plant to will beat the heart of the lat-
prevent delay. est 20th century fountain.
. In the steel department Tri- This stainless steel unit will
angle can deliver hot rolled give all an opportunity to com-
strip, flats, rounds, squares,
reinforcing angles, structurals,
wide flange beams, junior Armored Knights
beams, sheared plate, U. M.
plate floor plate, sheets, hot There will be 17 knights at
rolled galvanized, cold finished, the invitational press preview
cold finished bars and expand- Sunday. Sixteen of them will
ed metal. Angle stocks of all be in shining armor and on
sizes are kept. horseback, and one will be the
From this vast supply it was governor of California.
easy to keep a continual flow
of steel into Disneyland to
keep pace with construction. Big Swim Pool
Messenger boys at Disney-
From Afar land took full advantage of
their surroundings on a Sat- vajtf&y-' ~ v
•"• —

COMING ROUND THE BEND wants, via a telephone call,
and the experts take over, says
McLaughlin.
Triangle is a 10-acre plant
Steams through the "Rivers of America" carryingpassengers.
Applications for employment
came to Disneyland from such
far away places as South
America, England, France and
Saudi Arabia.
FROM PAGE OF THE PAST
day of many calls—all on the Disneyland's famed ice cream parlor operated by the
double—they "peeled off" and Carnation Co. is designed after such places of years
went swimming in Frontier- ago Even the delivery truck is of ancient design.
land's "Rivers of America.

Antique Shops Searched STEEL FOR DISNEYLAND by T R M N G L E

for Authentic Objects ™

The cross-country search in- ing the story of Walt Disney's

augurated by Disneyland an-
tique specialists for the Main
Street and Frontierland areas
of Walt Disney's fabulous won-
derland in Anaheim would
have delighted the heart of any
antique collector.
This search covered t h e
United States and parts of
Canada, taking in everything
from metropolitan collections
to inconspicuous little junk
shops in out-of-the-way vil-
lages. Even individuals were
called upon to part with treas-
ured objects to contribute to
plan to reconstruct an entire
Main St. of America's early
days. i
Even the pirate, Jean La-
Fitte's part in American his-
tory is touched upon lightly in
Frontierland's park. On ex-
hibit here is an anchor believed
to be about 200 years old and
possibly a part of a pirate ship
Jean LaFitte sailed in the
Gulf of Mexico. This was
found in an antique shop just
below New Orleans as Disney-
land researchers looked for
everything from powder horns
to antique china. '

Disneyland's perfection.
One such case involved the
magnetic electric fire alarm
gong which is a part of the
*"fc
And powder h o r n s they
found! These and other Davy
Crockett trappings — clothes,
flintlocks (similar to Davys

NEWBERY Main St. fire house. The gong
works on the same principle as
the old telegraph key and was
first used in Boston in 1851.
The hunt for this was begun
at the obvious place—the fire
old gun, Betsy), bowie knives,
and other items generally in
use during the Davy Crockett the most,
period are seen in the Davy '°Perato,
Crockett Museum in Frontier- "Wafcj,<r tfis <
land,

ELECTRIC department. However, none Working toward a glimpse

was available at local fire de- into yesterday, Walt Disney
partments and Disneylanders and his artisans have brought
were referred to an individual America's historical past to

C O R P O R A T I O N
collector, who agreed to part
with the gong only after hear-
life again in an inspiring and
unforgettable manner. hi/ c$ll AN
w'll $tf tltfi
Certified Sen/ice
cs
n be, so "your

h.

...Quick litoTWit!
ELECTRIFIED
^^ _ T_ .X^^^— f ^ A

DISNEYLAND *!«i the

•ikinlillflHiml
For Nlsli* favtefttorSP.UJfrll AM 9-5748

TRIANGLE
3691 Bandini Blvd (Triangle Rd. & Bandini Blvd'l.Hos-'Angeles - A N 9-9111
STEEL and
SUPPLY CO.

WALT REMEMBERS DAD In Las Vegas, N e v a d a - 716 Mesquile A v e n u e - Phone: la? Vegas 7205
Elias Disney, Walt Disney's father, is imrnortatoed p BOLTS, NUTS. S C R E W PRODUCTS ... VALVES ... FITTIH<
on Disneyland's Main St. with a contracting-office STEEL
EL I P E

over one of the stores, as shown here. Walts dad WIRE PRODUCTS . . . A I S Y N I T E . . . H A R D W A R E & INDUSTRIAL SUF ~
was a contractor.
 Edison's Planning for Future
Gives Ample Power for Park
After a year's study-surv;y,
Walt Disney selected a section
of the old Rancho San Juan
Cajon de Santa Ana near the
city of Anaheim in Orange
County and changed it into a
land of fact and fantasy. ''Dis-
neyland," as millions will know
the 160 sunny California acres,
is divided into four major
kingdoms of Walt Disney s
dretms — Tomorrowland, Fan-
tasyland, Frontiersland and
Adventureland.
In 1952, after years of im-
agination, Disney's enterprises
bigan to grow constructively
—sketches, blueprints and to-
day, realities. After less than
a year of bustling activity on
the old ranch site, engineers,
steam-fitters, architects, land-
scapers, carpenters, scenic ar-
tists and an almost endless list
of other crafts and professions
have changed an orange grove
into a $17,000,000 show-place
of magic and living facts.
Disneyland is a fresh new
concept in family entertain-
ment, designed for the enjoy-
ment of every individual and
family member from grandpar-
ents to grandchildren.
One of the seemingly major
elements in making Disneyland
possible and one which prob-
ably shall remain the greatest
"magic" of all times, yet taken
for granted, is the presence of
electricity. The ingenious uses
made of Thomas A. Edison s
invention has helped Disney s
dream come true and every
child's f a v o r i t e characters
come alive.
The part light and power
has played in the appearance
of Disneyland also is the re-
sult of planning and looking
into the future, and at the
same time keeping pace with
record demands for electricity
in the unprecedented growth
of the Southland since the end
of World War n.
To the utilities of this area
whose expansion is dictated by
the demands for service of the
communities they serve and
who must build ahead to make
such growth possible, this con-
dition' has brought with it
many attendent problems.
Typical of the companies af-
fected is the Southern Califor-
nia Edison Co., whose service
territory includes all or part
of 10 Southern and Central
California counties. At the
end of 1945 there were 670,4bd
electric meters connected to
Edison lines. Today this fig-
ure has increased to over
1,300,000 meters.
Keeping pace with ever-in-
creasing demands for electric-
ity as well as planning for the
future increases, occasioned
the Edison Co. to undertake
the largest expansion in us
history. During this postwar
period Edison's gross plant ex-
penditures have amounted to
more than $500,000,000 to im-
prove and enlarge its electrical
generation, transmission and
distribution facilities.
20 Different Restaurants
Visitors to Disneyland are
sure to be a well fed group
with 20 restaurants and snack
bars available to serve 8,000
people per hour.'
A wide and varied choice of
restaurant facilities is pro-
vided on the Park's 60 acres,
including different d i n i n g
places in every area, each in
keeping with the theme of the
particular part ol Disneyland
in which it is situated.
Near the Plaza at the end
of Main St., the visitor will
find two distinctive types of
restaurants. One is the Plaza
Pavilion, a completely new
conception of high quality, low
cost food service, while t h e
other is a recreation of early
century elegance of the Del-
monico-style restaurant, named
the Red Wagon Inn. Complete
meals at moderate cost may
be obtained here.
Tomorrowland includes a
modernistic Space Bar offering
a preview of food service tech
niquas and atmosphere as It
will be in 1986. It carries out
the theme of Tomorrowland to
the letter. .
Chicken of the Sea's Pirate
Ship restaurant, a feature ot
Fantasyland, is designed as
dining facilities to serve light
family meals. Refreshments
and light food are offered from
stands planned with the flar
and color of a drcus in this
For those who wish some-
thing different in the way or
food and refreshments, Fron-
tierland provides a complete,
varied appeal. "Included in the
old West section of the Parts
are a Chicken Plantation res-,
taurant, an Aunt Jemima pan-_
cake and waffle house, an au-
thentic Mexican Taco cafe and
a Frito house. .
In Adventureland, the visi-
tor is given a chance to quench
his thirst with a variety of
exotic fruit and berry bever-
ages native to Polynesia. A
buffeteria serves light luncne»,
to the adventurous explorers^

SILVER DOLLARS FOR BANK . (

shotgun. She and Leo Wagman head man at me DJ ^ go Qf ^

America's central .cash vault at^Los Angelesito n e P^j,, - t o an old.time

^s^^^^^^^^/^ 189°period> down to

ver dollars for shipments. Bagman pours^he carmnee ^ ^

the Wg brfss Yale padlock on the old stagecoach box.

banks. Customers of Bank of
America branches in other cit-
Bank in Disneyland ies of California can use the
interbranch services, making
d e p o s i t s , withdrawals, loan
payments, and other transac-
Is Real Institution tions at Disneyland for their
own branches.
The bank will be open for
When visitors enter the Disneyland Mark Twain river- business every day, including
magic kingdom of Disneyland, boat, the Santa Fe-Disneyland Sundays, from 11 a.m. to 5 p.m.
one of the first things they railroad, and the bank itself. And just so little folk who
will see is a bank that looks They are as cashable in the have banking to do won't have
like it came straight out of the "outside world" as other money to reach so high, there's a
1890's. A peek inside the pony- orders. special "small fry" window
sized office will reveal that Anyone can open an account built much clouer to the
real banking is going on there or cash checks as in other ground than the others.
at a great rate.
This is Disneyland branch or
Bank of America, and it will
offer most of the services
found in. any modern bank,
even though a brass hatrack,
shiny cuspidors, and an old
fashioned settee with matching
chair grace the lobby.
Sitting just behind the rail
in an old-fashioned arm chair
will be a man who will smile
and nod at visitors and cus-
tomers alike, and who will look
just a bit proud. Perhaps he
looks that way because he will
be the only Bank of America
branch manager in existence
with a roll-top desk.
Tellers, dressed in their vests
and string ties, will push sil-
ver dollars and other money
through old-time wickets. Vis-
itors, looking over the shoul-
ders of these tellers, will see
COOKING
an ancient wooden filing cabi-
net, high bookkeeping desk and
stool, and an 18SO typewriter
still in working order. But
there's nothing ancient about
the solid concrete vault that
will protect the money and doc-
uments, although the vault
door is in the style of the
early period.
Both sightseers and people
•who want to do banking busi-
ness will be welcome. Spe-
cial souvenir guide maps of
bisneyland will be given to all
who want them.
Except tor escrow service
and safe deposit boxes all the
•services of the statewide bank-
ing firm are to be offered. STUBBORN BURRO
;Most popular should be the This burro decided to exert his natural prerogative
'brightly colored s o u v e n i r
;money orders, which visitors and be stubborn as a Missouri mule until he caught
can send home to family and a glirr-pse of the Disneyland stables where some 200
•friends. Issued without a serv- of his near relatives live in high style. All the equines
ice charge in denominations of at Disneyland receive the greatest of care and have
51, $5, and 510, they are im-
Iprinted with pictures of the been well rehearsed in their daily chores.

Builders of Disneyland T he chefs at Disneyland-like chefs the

Take Big Job in Stride
. Long-recognized as one
of the West's outstanding
-builders, McNeil Construc-
Ition Co., was called upon
:for the construction of
IDisneyland. And, in less
:than a year the Los An-
•geles firm converted the
'. orange and nut groves into
Ithe fabulous Disneyland.
> Much of the construc-
tion was unique for the
firm for it meant going
well back into yesterday
'in building the Main St.,
: iron work and staff work was ture when Bruce W. McNeil,
U. S. A. area. Castles of
-old and such structures
,were new to the workers
;but they took them in
stride.
. But building of Tomorrow-
land was nothing unique for
the McNeil firm. Throughout
their long career in the South-
land they have been building
for tomorrow.
The firm did much in con-
verting Los Angeles from a
mere country town into one of
the great cities many years
ago. And through three gen-
erations this progressive con-
struction has been a McNeil
feature.
McNeil Construction Co.
now is well recognized as a
concern which will undertake
ivork on a contract of any size,
•anywhere.
I Moving equipment onto the
•Disneyland site in mid-July,
1954, McNeil crewmen first
had to remove 12,500 orange
trees, 700 eucalyptus trees
«nd 500 walnut trees.
HUGE PROJECT
* Immediately after the trees
Jwere removed, work was start-
ed on site development and in-
world over—know that nothing equals the
live Gas flame when it comes to fine cooking.
(And millions of homemakers agree.)
Gas is fast—utterly dependable and com-
stallation of underground util- office buildings, department pletely controllable. What's more, Gas cooking
ities. stores, resorts, warehouses,
Nearly 2 million board feet large housing projects, U. S.
of lumber went into the build- military and naval establish- is clean and economical. Add to all this the fact
ings constructed; 5,000 cubic ments, and recreational facili- that today's ultra-modern Gas ranges bring you
yards of concrete went into ties such as the Las Vegas
construction; 350,000 cubic horse racing plant. dozens of up-to-the-minute features and you can
yards of earth were moved; LARRY TAKES OVER
4,000 lineal feet of sewer line When J. V. "McNeil suffered see why—at Disneyland—the overwhelming
installed; 2,000 lineal feet of a physical breakdown while on
storm drain piping, 4,000 feet a job in Tucson, his son Larry, choice is Gas.
of gas line and 7,000 feet of who had learned the construc-
water line installed. tion know-how by working on
Over 1,000,000 sqi'are feet of jobs since the age of 16, took
asphalt paving was done in over. Larry became known SOUTHERN COUNTIES GAS COMPANY
the parking area and streets as the "boy contractor."
inside the park. In 1951 the third generation
All of the millwork, wrought came into the construction pic-
done right on the jobsite by at the age of 16, became a car-
McNeil forces. penter's helper and began
Over 60 subcontractors were learning the business.
employed on the project and In most any city in the
materials were purchased from Southland you will see perma-
several hundred sources in nent monuments to the McNeil (JiSttCmdUU is one of the wondrous
Southern California, or else- firm. Among major jobs have
where as the need arose. 1
been the vast Firestone plant places of this world. In its planning, nothing has
"From the standpoint of con- in Los Angeles, the Willys-
struction this project certain- Overland plant, Los Angeles; been spared to make your visit a magical one—
ly has been unique." says F. M. Union Oil Co. plant, Wilming-
Franz, manager of operations ton; Lockheed Aircraft plant, long to be remembered.
Burbank; Times-Mirror build-
for McNeil.
"We feel sure there has ing, Los Angeles; Ninth and
never been anything built like Broadway Building, los Ange-
this in Southern California, or les; First Trust Building, Pas*
elsewhere in the U n i t e d adena, and many, many others.
States. Many of the items In Long Beach their con-
were constructed from artists' struction included the Farmers
sketches." and Merchants Bank Building,
The McNeil Construction Co. the Security - First National
history dates back to 1SS6 Bank Building, and 400 2-bed-
when John V. McNeil saw the room homes for the Navy.
future of the Los Angeles area Offices of the company are
and went into the building at 5S58 Wilshire Blvd., Los
business. It is now a co-part- Angeles.
nership of Lawrence G. Mc-
Neil.
Today the extensive experi-
Neil and his son, Bruce Mc- ence of McNeil through 67
years has made it possible for
Its record of achievements the firm to undertake a con-
gives you such modern automatic appliances
includes practically every type struction contract of any kino,
of structure; industrial plants, anywhere. It was this record
commercial buildings, hospitals, that led Walt Disney to call
hotels, churches, apartments, upon them for Disneyland. •
14-1NDEPENDENT-PRESS-TELEGRAM
Ung lH<h (Cillf.), IrMiy, July 15, 1MJ Tropical Settings in Adventureland
ornamented barge of a royal bullrushes, such as those de- then ready to be placed on
Adventureland in Walt Cambodian prince might have scribed in the Bible. tracks laid at strategic Adven-
Disney's magic kingdom docked here. Waters of the upper Nile tureland points.
is a land of natural won- are infested with hippopotami, Adventureland, like the rest
Tall giraffes nibble at the of Disneyland, was built on
ders and primitive sav- tree tops and cast a medita- and two baby hippos bob to
the surface. A large one rises minute and detailed research.
agery — a land of exotic tive eye on the adventurers,
and charges but a quick spin It is a land to delight the na-
beauty where the romance who suddenly feel the prickly ture lover and thrill the ad-
tingle of excitement as a fam- of the wheel takes the boat
of the tropics prevails. safely onward. venturer as its tropic aura
ily of crocdlJUes seems ready lures guests back again, and
Entrance to this tropical to attack the boat and another Above the shrill of native
birds and the chatter of mon- again.
paradise is made through old one dozes among the water
lilies. keys comes the sound of jun-
a Tahitian Village where gle drums and a native village
bazaars offer merchandise Steaming round the bend,
the boat enters the Albert looms ahead. Natives peer Bloom Favors
of the South Seas, India Nile, one of the great rivers of from behind trees and fancy
and A f r i c a . Victorian Africa. Two baby rhinos de- shields, their spears poised for
action, as the boat glides past Mickey Mouse
architecture b l e n d s into velop a sudden case of shyness and surprised passengers find
the thatched roofs of Poly- and run into the tall grass and themselves under the shelf of The Ochna Plant, an Aus-
the mammoth mama rhino tralian native, will feel right
nesia and the village itself suddenly makes her appear- a waterfall, with rapids imme- at home in Disneyland. When
appears to have had its ance. A giant bull elephant diately ahead. Huge rocks are in bloom the Ochna "face" is
missed by inches and the-boat, a 'perfect profile of Mickey
share of tropical storms. trumpets in the background, emerges to a placid bend in
Weatherbeaten window and an' answering 'trumpet Mouse. The Ochna Plant is in
sounds nearby. the river. Adventureland.
frames stand next to the bat- Another native hut is seen
tered old door leading into the BIG WATERFALL and one more 'gator charges
bazaar, where a circular stair-
way spirals upward to lose it-
Dead ahead is a beautiful
waterfall, and it looks impos-
the boat just before it steams
smoothly and safely into its Phones Busy
sible to miss it, but expert berth at Adventureland's dock.
self in a mysterious second navigation keeps the boat safe. As pointed out before, Dis- The switchboard at' Disney-
story. Handiwork of a beach- A pair of lions stare curiously ney artisans and craftsmen are land, according to telephone
as the boat passes and their responsible for the life-like ap- company, had an average of
comber is seen in a village 900 incoming calls per hour
next meal—possibly a freshly pearance of all the "animals."
shop, built of driftwood and They were modeled in clay during peak construction pe-
killed zebra—lies in the tiger •riods. This amounted to 42,000
corrugated tin,'and the Tropic grass at their feet. The lush from living counterparts, and-
Trader vends his wares from grasses that seem to grow from the clay models came the incoming calls a week, figured
a dockside booth. right down to the water are plastic "animals." They were on an 8 hour day, 6 day week.
The boathouse is of Victo-
rian vintage. Here the more
adventurous might purchase
passage on one of the canvas-
topped river boats, bearing
such romantic names as Me-
kong Maiden, Congo Queen,
Sewanee Lady or the Nile
Princess.
The river, winding through
o"iV"Lc ..side D i s a n d >££*« the heart of Adventureland,
SS U- »u represents Tropical Rivers of
the World where plants of
every sub-equatorial area are
moulded by nature. to be found and the life-like
"animals" are a tribute to the
Disney craftsmen and artisans.
TREES FROM AFAR
At the beginning of the voy-
age the river banks are dotted
with tall. Kentia palms which
were brought all the way from
Lord Howes' Island in the
South Pacific. Then the boat
enters the dark and shady
tropical rain forest where a
continual drizzle creates the
ideal condition to encourage
the growth of such exotic
plants as the Staghorn ferns—
so named because they look
like antlers—and orchids of
every kind and color. These
plants, known as Bromeliads,
need no soil, but live high in
the trees intertwining abpve
the boat. They draw their sus-
tenance from the air. A giant
t a 11 e r e d-lea£ Philodendron
primly insists on growing room
in this lush vegetation typical
of the upper reaches of the
Amazon.
With an abrupt turn of the
boat, explorers find themselves
in a tropic river far removed
from the Amazon. It is now OLD PAGODA
the Mekong River, bordered
-5 with flowering ginger and ba- A decaying pagoda in Adventureland is taken over by a family of monkeys and
nana trees. On the left are the tngle Svtti creeps closer while the little stone structure keeps a silent vxgil
ruins of an ancient pagoda, in the Indo-Chinese section. The pagoda is seen from the explorer s ooat as «
now overrun by a family of
g
700 automobiles are other features planned for the H otel.
monkeys. Centuries ago, a gold steams down the tropical "Rivers of the World."

Disneyland Hotel
Will Open Shortly builders of...
Situated adjacent to Walt tractions of Southern Califor-
Disney's fabulous Disneyland nia, secure in the knowledge
Park is to be the Disneyland that their children will receive
Hotel, California's most dis- expert care with trained nurses
in attendance. The three love-
tinctive informal hotel and ly swimming pools for all age
motor hotel. groups, tennis courts and a
Designed for families for the nine-hole golf course afford the

DISNEY utmost in living convenience, •ultimate in recreation facili-

Disneyland Hotel, a 10 million ties for the guest and his
dollar enterprise of Wrather- family.
Alvarez Hotels, Inc., will af- Visitors to Disneyland and
ford the public and visitors guests of the hotel may enjoy
to the "land of fantasy" every a leisurely meal or beverage in
-type of accommodation from any one of the three beautiful

BUILDINGS the most comfortable motor- indoor or garden restaurants,

hotel units to the hotel garden with coffee shop accommoda-
apartment suites. tions also available.' The su-
Disneyland Hotel is located perb restaurant and cocktail
or, a beautiful 30-acre orange- facilities are under the super-
tree covered site opposite the vision of the famous Gourmet

ROOFED
main exit of Disneyland Park Restaurants.
and, although adjoining the The first unit of the out-
park, continuous free bus serv- standing hotel, the largest to
ice to the park entrance is be built in Southern California
planned for guests and visitors. in a number of years, will
Upon completion, the lavish comprise 104 units with private
hotel will contain 650 hotel patios and balconies which are

BY..... and motor hotel rooms, suites scheduled for opening about
and garden apartments with Aug. 15.
color television planned for
each unit.
THREE SWIM POOLS
Construction is being rushed
on the project, with the official
opening of the completed
Outstanding i n n o v a t i o n s structure planned for late No-

PIONEER incorporated into the hotel and vember. Disneyland Hotel was
of interest to the guest with a designed by the architectural
family will be the beautiful .and engineering firm of Perei-
" I n d o o r -Outdoor" nurseries. ra and Luckman and Harold
Guests may enjoy short, wor- Hodges-Byron Vandergrift, the
ry-free visits to the many at- builders.

ROOF
AND
SHINGLE CO.
60S MATED STREET—LOS ANGELES 21, CALIFORNIA
PHONE V A n d y k t 4 5 2 3 —Michigan 7538

MCNEIL CONSTRUCTION co.

Illllllllllllll

PIONEER ROOF AND SHINGLE CO.

7522 WESTMINSTER AVENUE
900 CALLS PER HOUR
PH. WESTMINSTER 5411. WESTMINSTER, CAL. Pat Zimmerman, left, and Clara Maxwell were two
of the busiest switchboard operators in the nation 5858 WILSHIRE BLVD. LOS ANGELES, CALIFORNIA
just prior to opening of Disneyland. According to
a telephone company estimate, 900 incoming calls
per hour were handled at the Disneyland switch-
board.

TROPICS TRANSPLANTED
Big Trees, Look as if They Had Grown There
It was a big flat grove, as
far as you could see, the land
\vas covered with orange trees.
No mountains or rivers or hills
or space ships or jungles. Just
flat land.
That was a year ago. Walt
Disney, the man who is the
creator of Mickey Mouse and
all his older brothers and sis-
ters in Fantasyland—had the
idea of bringing Main Street
Fantasyland, Adventure and
Tomorrowland—all of them—
together to this very orange
grove.
To do it he hired a lot of
people. Needed was a land-
scape architect to choose all
kinds of plants for special
places and put them together
to look well and grow healthy.
Disney called the firm of
Evans and Reeves and said:
"Here are some things I want
vou to do. We are building a
Evans and Reeves Landscaping Inc.
mountain. Right there—on
the blueprint. Make it look
as if it had always been there.
Cover it with forests and such
but make sure it looks
just like it would if it had
been there forever.
"In this corner of Disneyland
there will be a jungle. Grow
a jungle. It has to look like
the Tropics and like deepest
Africa, and like Australia and
Asia and the Amazon. There
will be wild animals coming
down to the water edge, and
we want to have jungle vines
and trees thai .look as if they
had grown and died and the
stumps were left to bo covered
with vines.
"Here is Tomorrowland,
said Disney to the landscape
architects. "Plant a planet
from outer space—and Make
Sure It Looks Real."
"On Main Street and all
If you do not notice
how we made-a jungle out of an orange grove ...
be hills and rivers that never before existed and are now covered with .forests,
If it a// looks as if it had always been here...
THEN we have achieved THE PERFECT LANDSCAPING FOR DISNEYLAND!
Because that is the way it was planned to be.
Evans and Reeves Landscaping Inc.
Offices at Disneyland and at 255 South Barrington Avenue • West Los Angeles, California / Telephone: GRanite 2-1294 • BRadshaw 2-1849
INDEPENDENT-PRESS-TELEGRAM—15
Unique Restaurant
Long leach |C«IH.), Mdoy. July »> IMS
Inside Pirate Ship
Located in the heart of men, Frank Van Camp,- found-
Fantasyland, just beyond the er of the sea-food firm, and his
towering castle, you'll find a son, Gilbert C. Van Camp,
real, full-sized Pirate Ship present president and chairman
gently riding at anchor in a of the board of directors.
small lagoon.- . The younger Van Camp came
This exciting ship is over 75 to California in 1913. On a
feet long, and you can enter its sports fishing trip to the har-
hold over a gangway, under * bor area, he discovered the old
the cover of cannon looming
out of the portholes. Up on the California Tunny Canning Co.
forecastle another big cannon in San Pedro arid paused to
is likely to boom out your wel- study its obsolete methods of
operation. He was intrigued
come as you come aboard. by possibility of combining his
The skull and crossbones of knowledge of canning with his
the Jolly Roger are flying high love of fishing, and he. wired
on the 65 foot mast, above
the colorful fuli-rieged can- hisFrank father that night
vas sails. It's too dangerous to Southern Van Camp arrived in
California in Janu-
climb the rigging, but you can ' ary, 1941, and, after a lengthy
explore the rest of the ship
from stem to stern. Examine conference with his son, ar-
the beautiful details of the ranged Gilbert
to purchase the plant.
immediately undertook PIRATE SHIP
blonde mermaid figurehead on an extensive modernization
the bow. Aft, on the poop deck, program. Van Camp's Chicken- of the Sea Pirate Ship restau-
.you can spin the helmsman's
wheel as you command a deck first On June 6, 1914, the season's rant, a feature of Fantasyland, rides gently at an-
just like the ones where many core, catch of long-fin, or alba-
was landed and processed, chor in Pirate's Cove. This restaurant is designed to
bloody battles were fought in and Van Camp Sea Food Co. serve light family meals to 300 persons per hour.
days of old! .
The intricately designed was actually in business.
Thereafter followed many
blonde mermaid figurehead Van Camp innovations, numer- frigerated fleet of "tuna clip- retail price of tuna to the point
was modeled in clay at Walt ous of them still standard in pers," an extensive investiga- it was no longer a "rich man's
Disney Studios. It was then the industry today. Of these tion of the habits of tuna, use delicacy" and the development
cast in plastic and painted in the most remarkable were the of the airplane and helicopter of the purse-seine method of
full color before it was mount- construction of a modern, re- as tuna scouts, reduction of the tuna fishing.
ed on the ship.
BIG SURPRISE
All the pirates you've ever
heard of would feel right at
home topside this galleon, but
Widespread Use of Natural Gas
they'll get a big surprise below
deck. Here is one of the most
unique restaurants you'll ever
find, serving tuna, oyster,
Clearly Demonstrated in Park
shrimp and other seafood the
likes of which no pirate cap- When Walt Disney lights the of foods throughout the giant commercial and industrial en-
tain ever found in all his first gas lamp along Main amusement park. terprises, has contributed ad-
travels on the seven seas. The two unique restaurants vice and operational knowledge
This fascinating feature in Street, U. S. A., in the heart fronting on the Plaza, hub of to the realization of the 160-
the heart of Fantasyland is of Disneyland, he will be pay- the four intriguing Lands acre wonderland.
called the Chicken of the Sea ing tribute not only to the which make up Disney's world Gas will be on hand in To-
Pirate Ship, after the mer- fulfillment of his dream of a in miniature, will be gas- morrowland, too, as a fuel for
maid mascot on the bow. It's fabulous amusement park, but equipped. One of these res- cooking and heating. For gas
one of Disney's finest crea- also to the modern miracle of taurants is the Pavilion, a new will be a part of the actual
concept in food service com- world of tomorrow, growing
tions, with all the color and natural gas.
imagination for which hes Back in the turn-of-the cen-
w o r 1 d-renowned. Remember tury days of Main Street, gas
. bining the better features of with the future as it has grown
buffet, cafeteria, and restau- in the past short span of years.
around this part," he pointed tect hired a crew of 30 men to the Pirate Ship—in Disney- manufactured from coal com- rant. The other is the elegant- Today's silent, dependable blue
work days. Another crew of land. , bustion was used for lighting ly appointed Red Wagon Inn, flame will make possible new
to the blueprint of the hub of 10 men worked nights to take Chicken of the Sea and and for some cooking, but it a recreation of the Gay Nine- homemaking miracles in days
Disneyland where all the en- care of wiring "the plants and White Star—"the brands- that played second fiddle to other ties restaurant typified by to come. Even in the world of
trances are to the different watering what had been plant- made tuna f a ra o u s"—also fuels in popular use. Delmonico's in Old New "York. fantasy envisioned in Disney-
make the packer, Van Camp Now natural gas, the cleaner, Another, and more unusual, land, that much is solid reality.
sections, "everything is going ed just to keep it growing.
to be scaled down in size so a There was no way of water- Sea Food Company, Inc., Ter- more efficient successor to role for natural gas in the
child can see it without strain- ing the plants and trees once minal Island, the world's great- manufactured gas, has in a park is its use in conjunction
ing. Find trees and plants that they had been planted. An est earner of that deep-sea short half-century grown from
delicacy. Of the 125,000,000
with the "freight" train, the
scaled-down version of an old-
Mickey Mouse
are the right size, so that they old-fashioned water wagon a small business to a highly
will be sure to look as if they was used in the early part of cases of tuna packed over the complex industry which . is
the job to bring water to the past 50 years, Van Camp Sea sixth largest in the country.
time cap-stack "iron horse"
which takes off from Frontier-
Operates Train
had always been here."
thirsty plants. Later on there Food has accounted for at least Its growth is nowhere better
"And, finally," said Disney, was land for a passenger-laden ride Walt Disney brought Mickey
a giant sprinkler system. 70 per cent. demonstrated than in Disney- around the perimeter of the Mouse to Disneyland for a
"you see all these castles and It has 1065 sprinklers, and HEAVY SALES entire grounds. The train will trial run of the Santa Fe and
buildings in Disneyland?" The they carried land.
5950 gallons of Gas has several roles to play be drawn by a Diesel-fired Disneyland % scale locomo-
castle itself is 70 feet tall— water a minute every time the Today tuna is a staple of the steam engine, and natural gas tive and the pair backed it-
the Landscape Architect could
water was turned on. Now American diet, as indicated by in Disneyland and they are all will be used every morning to from the "roundhouse" to the
hardly help seeing it. Let the water comes from wells on the consumption of 12,000,000 symbolic of its part in every-
castle be glimpsed through cases last year,, and sales are day life. fire the engines for the day's Frontierland s t a t i o n . The
Disney's property. Dozens of restaurants, sand- first run. Mouse also enjoyed a trip with
the trees! . Remember, it all started rapidly growing. It is interest- Southern Counties Gas Co., Walt aboard the " M a r k
The landscape architect had ing to speculate as to how long wich counters, and specialty
to go to 40 different nurseries with an orange grove a year tuna might have gone all but houses will offer food to the along with hundreds of busi- Twain," a 105-foot river boat,
ness firms, ranging from small as she got up steam and the
to get enough trees, plants, ago. But when you see it you ignored as a profitable catch throngs of Disneyland visitors.
seedlings and flowers to do the will agree. Those trees a n d had it not been for the fore- Natural gas will be used pre- shops to some of Southern nine-tone paddles turned for
plantings look as if they al- California's most far-flung the first time.
job. sight and astuteness -of two dominantly in the preparation
The chief landscape archi- ways had been there.
or the way we planted an unknown planet...
:
Official Landscape Architects for
*and of course, the Evans and Reeves Nurseries are famous
for Southern California's finest specimens of tropical plants.
16-.|NDCHNDENT-P»E5S-mti;»AlVI teng ».atli ».
Your first vlslf to
INFORMATION—designed to help
make your visit more enjoyable
MAIN ROUTES TO
HOW TO REACH DISNEYLAND
FROM LONG BEACH AND VICINITY — East on Coast Highway to
Lakewood Blvd.; turn left and go I '/a miles to Spring Street; turn right
and go along Spring to Los Alamitos Blvd.; turn right and go to Katella
Avenue; then turn left and go 8'/2 miles to Disneyland entrances.*
ALTERNATE — East on Garden Grove Avenue, past the town of Garden
Grove to Harbor Blvd.; turn left and go 2 miles to Katella Avenue; turn
left on Katella, and then right into Disneyland.*
FROM SANTA ANA — North on Santa Ana Freeway. When you reach
divided highway, north of turn-off to''town of Orange, keep right onto
frontage road that parallels freeway, and go about 3/10 mile to Edison
Co. substation ot Katella Avenue. Turn right and then immediately left
onto Katella overpass on-ramp. Follow Katella past Harbor Blvd. and
turn right into Disneyland.*
FROM ANAHEIM — South on Palm Street [which becomes Harbor Blvd.)
to entrance of Disneyland.
FROM FULLERTON — South on Spadra Road (which becomes Palm Street
and later becomes Harbor Blvd.] to the entrance to Disneyland.
FROM NEWPORT BEACH AND VICINITY — North on Harbor Blvd. to
Katella Ave.; turn left on Katella and right into Disneyland.*
FROM SAN DIEGO AREA — North on Highway 101, turning inland at
San Juan Capistrono; continue on 101 past town of Santa Ana. When
you reach divided highway, north of turn-off to town, of Orange, keep
right onto frontage road that parallels freeway, and go about 3/10
mil* to Edison Co. substation at Katella Avenue. Turn right and +hen
Immediately left onto Katella overpass on-ramp. Follow Katella past
[Harbor Blvd. arid turn right into Disneyland.*
FROM LOS ANGELES AND VICINITY — Southeast on Santa Ana Freeway
to Anaheim. Turn right at Harbor Blvd. to Disneyland entrance. If traffic
is too heavy at Harbor Blvd. turn-off, drive straight on the freeway, about
% mile, to Katella Avenue turn-off. Turn right onto frontage road, then
right at Haster Street; right again onto Katella; go past Harbor Blvd.
and turn right at Disneyland entrances.*
ALTERNATE APPROACHES FROM SANTA ANA FREEWAY:
1. At Buena Park, turn right on Highway 39; go 4'/4 miles to Katella
Avenue; turn left and go 4 miles, turning left into Disneyland.
2. Four miles past .-Buena Park on freeway, turn right at Euclid Avenue
(just past Robertshaw-Fulton Plant), and go 2'/4 miles to Katella; turn
left on Katella to Disneyland entrances.*
FROM POMONA AND VICINITY — South on Brea Road (which becomes
Spadra Road in Fullerton). At junction of Los Angeles and Palm Streets
in Anaheim," continue straight ahead on Palm (which becomes Harbor
Blvd.) to Disneyland.
FROM CORONA AND ARLINGTON — West on Highway. 18 through
town'of Olive to Placentia Avenue, at eastern edge of Anaheim; turn lett
and go 2'/z miles to Katella Avenue; turn right and go I ft miles Ipast
Harbor.Blvd.) to Disneyland entrances.
*Do not drive north on Harbor -Blvd. above Katella, since no left turn is
permitted from Harbor into Disneyland. However, should you make this
mistake, go on north to Midway Drive (just south of Freeway ; turn right
to frontage road, right again to Haster Street, right to Katella, and right
into Disneyland. Do not enter Freeway in making this circuit.
For detailed information about routes to Disneyland, we suggest you stop
at your neighborhood Richfield Service Station and ask for a free
Disneyland road map.
OPENING
Disneyland, Walt Disney's Magic Kingdom, will officially open at 10:00 A. M. on
Monday, July 18th, and remain open every day during the summer from 10:00
A.M. to 10:00 P.M. Beginning in the Fall, Disneyland will be closed on Mondays.
ADMISSION TICKETS
Admission price for adults is $1.00, tax included. For children, under 12, ad-
mission is 50c, tax free. Tickets may be purchased only at Disneyland. Your ad-
mission ticket entitles you to roam all the lands of Disneyland and view the many
exhibits and free shows without any further charge. Disneyland's rides and other
unique amusements are all popularly priced.
FOOD AND REFRESHMENTS
A wide variety of food and refreshment facilities are offered for your enjoyment in
Disneyland. They range in cost from modest to moderate, depending on the type
of food and service you desire. Alcoholic beverages are not served or permitted
in Disneyland.
WEEK-DAY VISITS
Week-ends and Holidays throughout the summer will be the days Disneyland will
have the greatest number of visitors. Whenever possible we suggest that you plan
your Disneyland visits for week-days, Monday through Friday, to avoid crowds and
congested traffic conditions.
To assure you a pleasant visit, Disneyland's gates will be temporarily closed when-
ever the park is filled to a comfortable capacity. The gates will be re-opened as
visitors leave, to admit new visitors. If your plans call for a visit on a Holiday or
week-end, we suggest you come as early in the day as possible.
PARKING
Disneyland's parking area will accommodate 12,175 cars, for the convenience of
visitors driving private vehicles. A nominal charge of 25c covers all-day parking.
DISNEYLAND HOTEL
California's newest and most distinctive resort Hotel and Motor Hotel is situated
opposite the main exit of Disneyland. When completed, the Disneyland_Hotel will
contain 650 rooms, suites and garden apartments offering accommodations to fit
every budget. One hundred and four units will be Available soon. For open-
ing date and reservation information please contact Disneyland Hotel, 9363 Wil-
shire Blvd., Beverly Hills, or telephone — CRestview 5-4586.
WHERE IS DISNEYLAND
Disneyland is located in the City of Anaheim. It is bordered by Harbor Blvd. on
the East, Katella Avenue on the South, West Street on the West and the Santa Ana
Freeway and Ball Road on the North.
DISNEYLAND RIDES AND AMUSEMENTS
The various rides and amusements at Disneyland will delight the very young, the
teen-ager, young married couples, the middle-aged, and. grandparents alike.
MAIN STREET, U. S. A.
When you enter Main Street the Santa Fe and Disneyland passenger rain^ will_ be
ready to take you on a trip around the perimeter of Walt Disney's " Magic King-
dom." A capstack locomotive, the E. P. Ripley, will pull six passenger
passen cars, carry-
ing 300 passengers on each trip.
The pride and joy of the Disneyland Fire Department will be a Ahorse-drawn hose
and chemical wagon. Men of all ages will enjoy jumping on and "riding to a fire.'
The Disneyland Street Railway System, consisting of four horse-drawn cars, is ready
for the entire family. You can enjoy an old-fashioned ride around Town Square, then
down Main Street to the Plaza. Four horse-drawn station wagons are afso at your
disposal in Disneyland's -Main Street, U. S. A.
A visit to the Disneyland Penny Arcade v/ill be enjoyed by the entire family, as will
the Mcin Street Cinema. Here six performances of silent movies wilil run continu-
ously and simultaneously. These will be complete with old-time piano accompani-
ment.
TOMORROWLAND
On the Autopia, the Freeway of Tomorrow, young and old will thrill to a ride in
one of the Autopia cars, and no trip to Disneyland will be complete without a ride
on one of the 14 speed-boats in Tomorrowland Lake.
The TWA Rocket Ride to the Moon will also be a thrilling experience. The Luna
and Diana each accommodate 104 passengers and are at. your service.
In Tomorrowland you can also see the "20,000 Leagues Under the Sea" exhibit.
Here you will find the Nautilus and the giant squid that were immortalized in Walt
Disney's recent motion picture.
From Space Station X- 1 you will be able to see the planet Earth as though you
were 500 miles up in the sky.
FANTASYLAND
When you pass through the Sleeping Beauty Castle you will see the King Arthur
Carrousel with its 72 majestic horses ready to take you on a trip to nowhere.
The Peter Pan Ride with its 7 Pirate Galleons will take you on a ride over London,
to Never-Never Land, past Skull Rock, and safely back to Earth.
On the Snow-White Ride you will visit the home of the seven dwarfs, see them
'working in their diamond mines-and even pass the old witch.
Mr. Toad's Wild .Ride will be an experience you will never forget. You will go
through a hay stack, knock down a barn door and enter the pearly gates to the
sound of heavenly music.
Dumbo, the flying elephant, also awaits your pleasure and will take you on an
aerial ride.
The Mad Tea-Party, with the Mad Hatter and the March Hare in command, is
waiting for you to climb into a Tea Cup for a mad whirl.
The Casey Jr. train is also waiting for you to climb aboard for a thrilling trip
over hill and dale.
The Canal Boats of the World will glide you on an eventful trip.
The Mickey Mouse Theater, with its 400 comfortable seats, will be thoroughly en-
joyed by all.
FRONTIERLAND
The Mark Twain, a 300 passenger stern wheeler, will take you on a romantic story.
book cruise on the rivers of America.
The Santa Fe and Disneyland railroad freight train will be boarded at the
Frontierland depot. You will ride in cattle cars, gondolas, or the little red caboose.
The Disneyland Stage Lines, fully equipped with Concord Coaches, will travel on
an exciting ride through the Painted Desert and Indian country of the Old West.
Conestoga wagons, Yellowstone coaches, surreys, buggies, buckboards, and pack
mules are also ready to take you for a ride around. Frontierland.
The Golden Horseshoe will feature the "tallest glass of pop" as well as a com-
plete floor show.
ADVENTURELAND
Take an explorer's boat ride and visit the rivers of the world. See the crocodiles,
the hippopotami, and the waterfall as you wind through tropical vegetation. A
native guide will accompany you on the Congo Queen, Swannee Lady, Amazon
Belle, Ganges Gal, Nile Princess, Mekong Maiden or the Irrawaddi Woman.
Regardless of which ride or amusement you patronize at Disneyland it will.- be a
thrilling experience you will never foraet.