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RICHARD F.

RICE
(301) 943-3180 Urbana, Maryland 21704 SALES / MARKETING EXECUTIVE Results Driven . . . Collaborative Leadership . . . Account Management Award winning Sales and Marketing Executive with a track record of success with major international as well as early growth stage life sciences companies. Broad background in Sales Management, Marketing, Business Development and Alliance Management. Strategically approach marketing and selling products in the following industries: early drug development, womens health, medical devices/lab equipment, long term care, and clinical research. Specialty therapeutic areas include: oncology, neuroscience, cardiology, and gastroenterology, Team builder, known for integrating big-company business rigor into fast-paced entrepreneurial cultures. Excellent communication skills with proven successes interacting with all levels in an organization. Areas of expertise include: Strategic Planning & Tactical Execution Competitive Market Positioning Vendor & Project Management Staff Development Product Launches Relationship Management richardrice26@gmail.com

PROFESSIONAL EXPERIENCE OMNICARE PHARMACY SERVICES, INC. Cincinnati, OH 2013 to Present Senior Sales Director, Southeast Division Responsible for a $32 million Long Term Care (LTC) Pharmacy budget to grow new business in the LTC market place focused on skilled nursing, assisted living, MRDD, ICF, and mental health facilities with a span of control of nine Sales Directors and Associates. Exceeded sales budget by 105% along with exceeding bed budget of 121%. Successfully collaborated with operational pharmacies, account management, pricing, contracting, and compliance to move through major contracts increasing sales by 20% over the previous year. Actively contributed to the reorganization of the sales force, changing the culture to focus on organic growth metrics and holding everyone accountability to these standards. Worked with internal stakeholders, to implement a lead generation program with a target of 5 qualified leads to the Sales Directors per week.

BRIDGEPATH SCIENTIFIC, LLC, Frederick, MD 2010 to 2012 Vice President, Business Development Developed strategic plans to expand business in the Custom Lab Research, Lab Equipment, and Preventative Maintenance Divisions for this entrepreneurial start up organization. Developed consignment agreements with commercial and government clients to secure inventory for lab and medical equipment building inventory resulting in over $3 million in product availability. Crafted strategic marketing and sales plan to leverage R&D lab business through leads, website generation and partnering collaborations with small to midsize biotech organizations national referral network. Successfully generated winning bid proposals for commercial organizations and government clients including State of Maryland, USAMRIID, NCI, SAIC, University of Maryland and Johns Hopkins University. Revenue for these contracts ranged from $100,000 up to $250,000. Developed successful winning proposals for organizational and laboratory build outs working with universities, commercial organizations and contractors that ranged from $50,000 to $250,000.

RICHARD F. RICE

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SNBL CLINICAL PHARMACOLOGY CENTER, Baltimore, MD 2010 Director, Business Development and Client Services Developed and fostered new client relationships. Directed contracting services/studies including budget management, marketing, website development, quality control, and time management and client satisfaction with large to midsize pharmaceutical companies. Directed cross functional teams from Project Management, Client Relations, and Clinical departments after successful bid proposals to transition clients to the clinical phase Launched European sales team to leverage international and domestic clients. Created, developed and implemented expansion plan for business development team to meet or exceed expectations. Generated strategic and tactical plan focusing on therapeutic recruitment and client audience to enhance selling focus in meeting sales objective of $10 million in annual revenue. OTSUKA AMERICA PHARMACEUTICAL, INC., Rockville, MD 1998 2009 Director, Oncology Marketing, North America, 2009 Directed both U.S. and Canadian oncology marketing teams to develop five (5) year strategic and brand plan. Led sales and global team collaboration ensuring consistency of messaging and impactful promotional programs to drive sales. Effectively met $5M marketing budget to meet sales forecast objectives for Busulfex. Developed Speaker Program Bureau, U.S. website, and revised Marketing SOP for reprint guidance resulting in enhance market penetration. Collaborated with PAAB regulatory in Canada and Brand Agencies to gain marketing material approval. Successfully managed congresses and conventions pivotal for oncology, including ASH, ASCO, and Tandem. Marketing Strategies Director, 2008 Propelled long term corporate strategy across oncology, neuroscience, and cardiovascular brands. Facilitated business development project to build neuroscience capacity with alliance partner. Led cross functional team providing recommendations on transitioning CNS compound back to company resulting in Senior Management renegotiating contract with co-promotion partner. Coordinated business development activities and integration throughout organization to help acquire an oncology compound. Designed review panel for monitoring SOP strategy for newly created medical device business to successfully transition acquisition of in-licensed oncology product into organization. Director, Neuroscience Franchise Management, 2007 Led cross-functional Neuroscience Project team (10 Department Heads) for business development and transitioned new products from acquired companies. Achieved 10%+ annual sales growth. Enforced matrix management across department lines to accomplish project team objectives such as, marketing benchmarks and exceeding sales objectives. Consistently met P&L metrics for neuroscience brands. Led negotiations with co-promotion partner to expand sales organization from 40 to 110 specialists. National Sales Director, Neuroscience, 2002-2006 Commercialized Neuroscience / Long Term Care (45) person specialty sales to launch blockbuster drug. Formulated agreement with co-promotion partner, Global and US marketing liaison facilitating strategy, implementation, forecasting, and sales training. Japan Club winner 2005 for top director in the U.S. division. Member of the Circle of Excellence for leadership. Presidents Club Award Winner (2004) for top director in the country. Developed all job descriptions, managed talent acquisition activities, established a CRM, and instituted offsite training for LTC team. Consistently met or exceeded sales goals for entire sales force.

RICHARD F. RICE

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Director of Sales, 1998-2002 Built seventy-two (72) person cardiovascular organization in West Region. Facilitated strategy, implementation, forecast, marketing, and sales training of new product launches with co-promotion partner. Japan Club winner 1990 for top director in U.S. Division. Presidents Club (1998 & 2000) for top director in the country. Member of the Circle of Excellence (1999 & 2001). Met and exceed sales goals each year. Selected and provided leadership to a contract sales organization for additional sales representatives (50). Created Product Managers Resource Guide for new and tenured personnel. Promoted in excess of 15 employees to home office or senior level sales positions. ABBOTT PHARMACEUTICALS (FORMERLY SOLVAY PHARMACEUTICALS), Marietta, GA 1991 1998 Regional Business Director, 1995-1998 Supervised forty (40) person team focused on womens health, central nervous system, and gastrointestinal sales groups, large account executives, marketing managers, medical science liaisons and support staff. $40 million annual P&L management for sales region focusing on managed care firms pull-through. Presidents Club Winner - led nation in launch of new antidepressant drug. Ranked #2 out of 12 national regional sales teams. Exceeded sales performance goals with sales team consisting of 60% new hires. District Manager, 1993-1995 Drove all sales, human resource and marketing functions in a two (2) state / (10) person district with heavy concentration of managed care customers. Achieved $10 million annual sales within a managed care focused district. Designed nationwide innovative Business Acumen training for key external stakeholders. Pharmaceutical Representative, 1991-1993 Won Presidents Club Award for top sales representative finishing 3rd in the country. Consistently in the top 5% nationally out of 200 representatives. EDUCATION/ PROFESSIONAL DEVELOPMENT/ COMMUNITY SERVICE Bachelor of Science, Business Management, University of Delaware, Newark, DE University of Pennsylvania, Wharton School of Business, Leadership Training for Executives Targeted Selection Certification, DDI Licensing Executives Society, Member Niemann-Pick Foundation, Volunteer Maryland Tech Council Member Southern Frederick Rotary Club Member Frederick Chamber of Commerce Ft Detrick Business Development Office Member National Bone Marrow Donor

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