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)nthro!ologist * is rarely stationary$ +ather# this is the !erson who ventures into the
field to o%serve how !eo!le interact with !roducts# services# and e !eriences in order to come u! with new innovations$ The )nthro!ologist is e tremely good at reframing a !ro%lem in a new way# humanizing the scientific method to a!!ly it to daily life$ )nthro!ologists share such distinguishing characteristics as the wisdom to o%serve with a truly o!en mind, em!athy, intuition, the a%ility to -see- things that have gone unnoticed, a tendency to "ee! running lists of innovative conce!ts worth emulating and !ro%lems that need solving, and a way of see"ing ins!iration in unusual !laces$
The . !erimenter* cele%rates the !rocess# not the tool# testing and retesting !otential
scenarios to ma"e ideas tangi%le$ ) calculated ris"*ta"er# this !erson models everything from !roducts to services to !ro!osals in order to efficiently reach a solution$ To share the fun of discovery# the . !erimenter invites others to colla%orate# while ma"ing sure that the entire !rocess is saving time and money$
identified %y their o!en mindedness# diligent note*ta"ing# tendency to thin" in meta!hors# and a%ility to rea! ins!iration from constraints$
The ne t three !ersonas are organizing roles# !layed %y individuals who are savvy a%out the often counter*intuitive !rocess of how organizations move ideas forward$ )t I0.O# we used to %elieve that the ideas should s!ea" for themselves$ 1ow we understand what the 2urdler# the /olla%orator# and the 0irector have "nown all along3 that even the %est ideas must continuously com!ete for time# attention# and resources$ Those who ado!t these organizing roles don't dismiss the !rocess of %udget and resource allocation as &!olitics' or &red ta!e$' They recognize it as a com!le game of chess# and they !lay to win$
The /olla%orator *is the rare !erson who truly values the team over the individual$ In
the interest of getting things done# the /olla%orator coa es !eo!le out of their wor" silos to form multidisci!linary teams$ In doing so# the !erson in this role dissolves traditional %oundaries within organizations and creates o!!ortunities for team mem%ers to assume new roles$ 6ore of a coach than a %oss# the /olla%orator instills their team with the confidence and s"ills needed to com!lete the shared 7ourney$
The 0irector *has an acute understanding of the %igger !icture# with a firm gras! on
the !ulse of their organization$ 8u%se(uently# the 0irector is talented at setting the stage# targeting o!!ortunities# %ringing out the %est in their !layers# and getting things done$ Through em!owerment and ins!iration# the !erson in this role motivates those around them to ta"e centre stage and em%race the une !ected$
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The four remaining !ersonas are %uilding roles that a!!ly insights from the learning roles and channel the em!owerment from the organizing roles to ma"e innovation ha!!en$ 4hen !eo!le ado!t the %uilding !ersonas# they stam! their mar" on your organization$ Peo!le in these roles are highly visi%le# so you:ll often find them right at the heart of the action$
The 8et 0esigner* loo"s at every day as a chance to liven u! their wor"s!ace$ They
!romote energetic# ins!ired cultures %y creating wor" environments that cele%rate the individual and stimulate creativity$ To "ee! u! with shifting needs and foster continuous innovation# the 8et 0esigner ma"es ad7ustments to a !hysical s!ace to %alance !rivate and colla%orative wor" o!!ortunities$ In doing so# this !erson ma"es s!ace itself one of an organization's most versatile and !owerful tools$
The 8toryteller* ca!tures our imagination with com!elling narratives of initiative# hard
wor"# and innovation$ This !erson goes %eyond oral tradition to wor" in whatever medium %est fits their s"ills and message3 video# narrative# animation# even comic stri!s$ 9y rooting their stories in authenticity# the 8toryteller can s!ar" emotion and action# transmit values and o%7ectives# foster colla%oration# create heroes# and lead !eo!le and organizations into the future$
http://www.tenfacesofinnovation.com/tenfaces/index.htm
http://www.tenfacesofinnovation.com/tenfaces/index.htm