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Executive Brief for

Integrated Brand
Development
Schematic
Prepared by| alexander k. rai, ceo of Zivylin International

For the Privileged Review of| Tarik Peat, Assignee and Trust Broker
to 3rd. party client, who will be called ‘Cliodna Physiokrafts’.

Feb.24.2008
archiveCase#.6736CLEODNA
Privileged Property of The Zivylin Estates. Anno
Zivylin Two. For Discretionary and exclusive Review
of Stated Promissories.

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61
Dedicated Brand Development
Projekt 2008-Februar 24.
Authorized review only
Introduction.
Zivylin LLC is a multinational agency situated as a legal entity within United
States,organized under Statute Segment [Vt. Stat. Ann. Tit. 11, ch. 21] in the State
of Vermont, United States of America.

It is further organized, in scale and institutional cross-impressions of its [variable


segmentation] brand identity, agents, legislatives, and peripherals, to date, in 36
physical nation-states, commanding ‘heights’ within the virtual points of contact,
with increasing integration in the corpus of the European Union. The legal
frameworks of Zivylin’s Organizational efficacy are amenable to Integral practices of
Global Free Enterprise, and given its rapid immersion within the multilateral streams
of commerce, its process-craftsmanship, strategic intelligences, and championing
element of Integral thinking, favors a harmonious, non-sectarian, and ‘win-win’
vitalization of its broad talent sets that has made it amenable to the interest of the
most commercially articulate members of the loosely drafted contemporary World
Order, as it were.

Its CEO, Alexander K. Rai is a cardholding member of numerous Policy Institutes at


Washington D.C.that operate in the intersections of International Commerce, Digital
Technology, Geopolitik Policy frameworks, Presiding Philosophy, Grassroots
Enterprise, Manufacutring, Broadcast and Print Media, and International Law. He is

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the sole Architect of the Zivylin Enterprise assuring the direction of Zivylin’s
Integrity as unequivocal and total to his own, making him, the embodiment of
‘Zivylin’-the promissory and Executive Agency, wherever he may be found to deliver
or transact its commerce.

Prominently, Alexander is an honorary chairperson of Washington D.C. Business


Advisory Council, a designated member of the Order of F&AM,cardholding member
of ‘Mensa’ and ‘Prometheus Society’,an International Scholar Laureate Alumnus,
and maintains board residency in the board of directorate of over 60 companies,
NGO’s, and enterprises globally.

Zivylin LLC-Alexander’s brainchild began as a comprehensive Executive Consultancy


vehicle consulting on holistic systems-strategem and infrastructure development of
Fortune 500 companies, as well as agencies and states within the European Union,
and the Near East Corridor.

Alexander’s personal Executive rolodex is outfitted with prominent names of Global


Media and Broadcasting Elite, Tycoons in Manufacturing, Exports/Imports, Law,
Financing, Fashion, Venture Capital, Outsourcing, Production, Real Estates, and
Design- his discrete reputation and persuasion, is recognized amongst the world’s
up and coming leadership from the North American Ivy Leagues (Harvard, University
of Pennsylvania, Cornell, Princeton,as well as Stanford and MIT), Global
Intellegentsia, and aggregate Technocracy.

Zivylin itself conducts trade relations and exchanges in commerce in eighteen


distinct industries, ranging from Software-Centered Manufacturing, Digital Media,
Exports/Imports of Antiques and Art, International Wine Estates, International Real
Estates, Green Technology, Biometrics, Agriculture, Fashion, Global Traditions in
Music and Design Excellence, Print Publishing, Law, Arbitration,International Policy,
Aeronautics,Diplomatic Servcies,and Computer Engineering-amongst others.

Its agents and dignitaries can be found in Global, Industry Specific trade shows, for
exclusive and personable point of contact, as well as in houses of reciprocal ‘clubs’
across the world.

Alexander, as a man,considers himself above all a lover of Excellence, Intelligence,


and ‘Transcendental Beauty’- and his commitment to fostering the production of
Excellence both within the Individual and the immediate State and the world at
large is absolute.

He is wholly committed to developing immensely progressive finalizations along the


broad and supple intersections of Commerce, Free Enterprise, Personal Growth-

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converging on Creative Momentum, Emancipated Impetus, Streams of Social
Enterprise, Design, and an Enduring and Governing Justice,

He is a collector of Classical, Greco-Roman and Persian Antiques, Furniture, Books,


and Wine-and has an unsparing appettite for celebrating Life, Design, and Creation.

Zivylin and its CEO Alexander is the ideal match for a company that strives to
interpret individuals. The services of ‘Plastic Surgery’ lies at a critical and subtle
intersection of both high Science and High Art. Alexander recognizes the efficacy of
the physical form and aesthetic aspirations as a basis for self-actualization for
individuals to whom ‘it’ poses to be a barrier—either perceived or actual. Plastic
surgery however, is unordinary from the other arts and Sciences—for it chooses the
human face itself as its highest canvas. The creativity involved here can be as
exacting and precision driven, as ultimately rewarding to the aesthete as well as the
client whose very existence promulgates the ‘design’ conceived in this craft—as a
post-natural element of existence, that will ultimately create catharsis in fom and
philosophy for all parties involved. Plastic surgery, then, truly—is about Choice. It is
an existence. It should also therefore, be a Philosophy—and this Philosophy itself, a
Brand.

The impact will be measurable. The client feels set apart as is the business itself—
from the ‘glitz’ mainstream that has a very distinct appeal and general approach to
the generally stigmatic yet widely popular realm of plastic surgery. It is, in large
measure, seen as ‘superficial’, ‘excessive’, ‘narcissistic’, and ‘frivolous’—equated to
deception and insecurity by some. Yet, design should not withhold its juridiction
purely in the realms of convention—and the face can be reconstrued and
reconceptualized as a legitimate canvas, --worn with pride, meaning, intent—
celebrated in an organic culture of honesty that communicates a Philosophy apart
from form. Alexander believes, that not only will this ‘approach’ be prefered and
amenable to the true beauty and raison d’etre of the cosmetic clintele, but it will
also create a philosophical premise for a very popular brand of consumption that
raises ultimately more meaningful discourses about the ‘Visual Culture’—as well as
the ‘bottom line’ for the provider in a hotly contested industry of demand.

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The Concept-Phenomenologie of the
‘Cleodna Brand’|To Review, Visit|www.zivylin.com/client

Alexander suggests to make this philosophically and brand-wise appropriate, the


cosmetics agency be re-titled from whatever its legal appellation may be, to
‘Cliodna Physiokraft’. Alexander draws this name carefully, as amenably suited to
the purposes of Philosophical Brand Development. Cliodna, the ‘Celtic Goddess of
Fertility and Beauty’---a respectable, yet esoteric name, that can be both feminine
yet androgynous. Attractive, yet graceful. The appeal for this is obvious to the
agency’s clientele.

Physiokraft—is a word of Alexander’s inspiration, and it is a more tasteful and


privileged brand accessory than mere ‘Cosmetic Surgery’. After all, while brain
surgery and liver extractions, are doubtlessly vital---their aesthetic heritage are not
abundant, as the matter tends to be utilitarian and urgency driven. No one is really
interested in how the brain looks in its crisp, complected, ‘Before’ and ‘After’ shots.
Cosmetic surgery on the other hand is a dramatic ‘Shift’ away from surgical
traditions and reinterprets the existentialism inherent in Surgery. Its creation is
obvious in the eye of the beholder---and it has far more aesthetic import. This is
specifically more so the reason, why Cliodna Physiokraft triumphs as a ‘brand’.
Cliodna Physiokraft, --Physiokraft—the integration of Physio [Graeco-Roman Prefix
for ‘Body’], and ‘Kraft’---an anglo-saxon word meaning ‘Trade’ or in a more literate
and philosophical sense—a task that demands meticulous attention, reverence, and
precision, is viewed as quite appropriate.

Further, the consistent scenic precision, design standards, tastes, and accuracy
creates a profound identity that anyone can grasp philosophically—
commensurately, and usefully. The tagline is ‘Premiere Industry Body Consultants’---
that identifies what the company does in a sentence, to those that may not
immediately understand what a ‘Cliodna Physiokraft’ could be in the business of
doing.

Further, Alexander has appointed a designated slogan that can be proprietary


Intellectual Property to the agency, for the purposes of commerce. Alexander
outlines the Philosophy of this all in a simple slogan---‘Treating Identity as Intention’.

For Brand Identity Integrity, a musical genre has been appointed to divest in the
audience a clear impression of the Cliodna Physiokraft product and process
Philosophie, as well as designated ‘Brand Identity’.

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Last, but certainly not least, in this ‘Brand Vignette’, Alexander offers a complete
conceptualization and communique of the Cliodna brand, describing it, this way|

“Nothing is more powerful in the world than an Intention. Every time we intend,
whether it is to Do something, to Reach a Goal, to Be in the Business of Bettering
our Selves. To Love. To Learn. To Cherish. Everytime we intend, we find ourselves
Creating. Our bodies bring us there. Conveyors of our Creative Impulses. Interactive
emissaries of our intentions of betterment. Our counsels in solicitude. Our
Providence in companionships cherished. At Cliodna Physiokrafts we honor these
intentions. To Grow. To Create. To Cherish. And we treasure your bodies as the ideal
metaphors of who you truly are. The beautiful ambassadors of your intentions.’

Value Distribution Grid.


Further, the ‘finished product’ will be accessorized wholly, including, but not limited
to |

1. Complete furbishing of web resource based on consistent brand language. No


babysitting your designer is needed, as the designer is also the architect. In
exchange for the creative license provided to the designer, a zero-
mircromanagement, bottom-line innovative, product is at your finger tips---
provided, hassle free.

2. The Cleodna brand fully acquired, and proprietary domains licensed for
exclusive use to agency. In the domain estates realm, with the valuation and
notoriety of this company, the domain itself, will come to be worth premium
prices---just as microsoft.com, the domain---is now identical to the brand and
is in and of itself—without any company accessories, other than simply the
proprietary domain rights---has an invaluable price tag, justifying the asset
valuation of Cleodna to future investors from the standpoint of Value-
Extended ‘Brand’ alone.

3. Redundant domains with alterations to the Cleodna brand, provided for


developing the Cleodna brand further into extended estates.

4. Hosted by Zivylin’s dedicated servers, managed with 99.9% security


guarantee, partner platform security certifications, double gold certified by
microsoft, and automatically re-registered annually to assure brand identity is
retained---at a nominal annual renewal fee. The first year is included in the
brand-package.

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5. Dedicated, designed, stationary specific to the Cliodna Brand. As well as
commercial presentations of talented top-notch, hollywood film industry
specific, soothing voice that narrates and intones the unique Cleodna
philosophie everytime the website loads—an automatic ‘Digital Media’
distribution content.

6. Registration of brand licenses, copyrights, trademarks, and proprietary rights


of the agency.

7. Integrated Live Chat platforms for client interactivity to answer client


questions on an interactive basis through the designated web resource.

8. Integrated e.Publishing platform for secured distribution of written content,


media releases, organic SEO optimization to ensure top google standings.

9. Dedicated , professional, Cliodna emails for staff.

Flat Comprehensive Client Rate for Designer Value, with 35% referral
discount |

US $39,575.00

Due diligence Particulars and Suggested


Deadline.
Standard Disclaimer Notice §. Zivylin values its Clients and ensures Excellence
across all brackets. However, due to unforeseeen circumstances and circumstantial
events that are unavoidable, sometimes delays—perceived or actual---may occur.
Zivylin, in such instances, will dutifully submit a memo of confirmation and redress
presuming two maximum extensions of turnaround---first of 15 business days, and
the second of 10 business days, accompanied by an additional memo, if
circumstances, so compel. However, this rarely happens—and Zivylin adheres
strictly and outperforms its deadlines assuring maximum Client gratification and
Value. In the event this promise is not transacted, Zivylin will refund the initial
deposit of expected completion, of 35% payable in cheque to Zivylin LLC, for ‘Brand
Consultancy’. If client foregoes the charter, despite the promised goods and
services are on schedule, the deposit is non-refundable. Otherwise, the remaining
65% is payable within 10 standard business days of project completion.

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Due Diligence Particulars §.

1. 35% deposit payable by March 3. 2008—US $ 13,851.25 to Zivylin LLC

2. Except for promissory items [6], & [7]---the comprehensive web resource is
scheduled for completion seven business days after the receipt of the 35%
deposit, where it will undergo preliminary approval.

3. Item #. 6, while integrated into this dedicated performance rate, will be


separately filed by Zivylin Law with the United States Trademark Patent and
Copyright Office and appropriate jurisdiction—and post-filing, requires
approximately 1-2 years to be documented by the national office and
integrated as an Intellectual Property. Certification of receipt and evidence of
filing will be sent to appropriate assignees of the client within 3 months post-
filing.

4. Item #.7 requires customized engineering of a dedicated live-chat platform,


that will provide commensurate services to Cliodna’s interactive—and
thereby, --more valuable and utilitarian web resource. The time line for the
completion of this, is estimated to be 6-8 weeks from the receipt of the
deposit, and 2-6 weeks from the finalization of the total payment. A
‘Promissory Note’ will be issued by Zivylin LLC for this aspect of the brand---
that assigns a financial bond value to this timeline, and if not completed—for
any unforesable happenstance---that value will be refunded in full after
scheduled deadline termination.

Zivylin International. Boldly


Redefining the Zeitgeist.
Aligning the Same-Old with the
Sustainable. Seamlessly. A
Global Agency’s Platinum Perfect

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Executive Appellations |
I, Alexander K. Rai, CEO of Zivylin LLC authorize this document, ensuing
correspondence, and its contents, to the best of my abilities to be an accurate, just,
and honorable, expression of my views, reflections, and faculties, solely designed by
my Self and so transacted, with a sincere Philosophical commitment, whose
Practical Execution will be entertained once involvees and signatories transact this
Provisional Deed and Proposal, and empower it to serve as ‘acting Policy and
Design’, as may be requested, serve further and wider relevance, or be of benefit to
the client, so called, C/o Negociant- Tarik Peat, for the Scheduled Development of
‘Cliodna Physiokrafts’, whose relations with I, Alexander K. Rai, is to be facilitated,
transacted, and at times objectified by the individual Tarik Peat, whose person is to
serve as the instrument of enacting this deed into full purview of the said client.
May no conclusive actions be entertained by either parties until official deeds and
letters are signed and affixed terms substantially discussed, and rendered into full
review of Reason, Accord, and Strategem, as they in so doing, may benefit best the
retaining client, as well as the general cause of International Free Enterprise and
Individual Excellence and its necessary Liberties. This is a Provisional Deed only,
and serves merely as an Executive Overview of a Proposal, whose actual Deed will
be far more exacting, detailed, mulilateral, engaging, and comprehensive.

Signed and Respectfully Submitted to Annotated Authorities| Alexander K. Rai

Alexander K. Rai
_____________________________________________________

Archive Notation Case Number|

archiveCase#.6736CLEODNA

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REFERENCE GRID
General Outreach|

Email contact

Inquiry@zivylin.com

Executive Assistant at Zivylin|

Direct Contact to the ceo- Christy R. Favinger

Email christy@zivylin.com

Telephonic| 1.484.695.9199

www.christyfavinger.org

For the Use of the Negociant strictly|

Alexander k. Rai-ceo of Zivylin

Privileged contact| alex@zivylin.com or alexander.rai@zivylin.org

Skype| alexanderkrai

www.alexanderkrai.org

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