On-Line Course Personal Workbook

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Table of Contents
Exercise: Fill Out the Copywriting Questionnaire............................................................................................................................................................... 1 350 of the Best Headlines Ever Written........................................................................................................................................................................................................ Fill-In-The Blank Headlines.............................................................................................................................................................................................. Exercise: Headlines............................................................................................................................................................................................................ Exercise: Subheads............................................................................................................................................................................................................ Exercises: Credibility......................................................................................................................................................................................................... Exercise: Guarantee........................................................................................................................................................................................................... Exercise: Offer.................................................................................................................................................................................................................. Exercise: Deadline............................................................................................................................................................................................................. Exercise: Your Story.......................................................................................................................................................................................................... Exercise: Bullets................................................................................................................................................................................................................ Exercise: PS....................................................................................................................................................................................................................... Exercise: Premiums........................................................................................................................................................................................................... Exercise: Lift Notes........................................................................................................................................................................................................... 4 15 16 17 18 19 20 21 22 23 24 25 26

Instructions Table of Contents: To navigate through the workbook, press Ctl button and hold the cusor over the page number and click. It will take ou directl to that page. Exercise! In the e"ercise sections click on the gra area and start t ping.

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Exercise:

Fill Out the Copywriting Questionnaire

Copywriting Questionnaire

(If you need more than the allotted space to answer the questions below, please feel free to use additional paper) 1. Is there anything about your product, company or yourself that will lend credibility to your sales pitch? This could include awards youve won, articles, how long youve been in business, etc.

2. Describe the product or service you are selling:

3. What are the features of your product or service? Dont leave anything out put everything down on paper.

4. What relevant facts or figures have been gathered about your product or service? Are there any statistics that will provide facts and figures that will substantiate your claims? Is there an industry trade counsel that can provide meaningful facts, graphs, charts, and statistics?

5. What are the 5 major benefits your customers get from using your product or service?

6. What major benefit do your customers get from doing business with you rather than doing business with your competition?

7. What are your customers main concerns? (What keeps them up at night?)

8. What are your customers or prospects 5 biggest objections when buying your product or service?

9. Create an accurate profile of the type of customer youd most likely attract:

10. What type of guarantee do you offer?

11. In your own words, sell me your product or service as if I were a prospect and sitting across the table from you:

12. Can you please provide me with all testimonials you have from your customers including their name and any additional information you know about them:

13. What is the goal of your copy?

350 of the Best Headlines Ever Written

This list was put together #or one reason -- to provide ou with a single source o# ideas #or writing headlines. The easiest wa to come up with a good headline is to sit down and read a large number o# success#ul headlines. The idea is $OT to steal someone else%s words, but to develop a sense o# what elements make a good headline. We hope ou #ind the words on the #ollowing pages a creative inspiration. &The headlines are presented in alphabetical order.' ()*,*** In Pri+es, -elp .s /ind The $ame /or These $ew 0itchens 121 $ew Wa s To 3 4an%s -eart - in This /ascinating 5ook /or Cooks, 16 7tocks 8ou 7hould 9ump :ight 3wa ;2 9a s That -ave Changed Thousands O# Lives <) /un 3nd =as Wa s To =arn (>** $e"t Weekend 26 :easons Wh It Would -ave Paid 8ou to 3nswer Our 3d 3 /ew 4onths 3go 6 7teps To /reedom 6 Wa s Long 9istance Can 0eep 8our -ead 3bove Water 6 Wa s To Collect 8our .npaid 5ills 3 (>** 3 9a Writer%s .topia 3 7urprisingl 7imple Wa To ?et @Out O# The :at :ace &3nd Into the Chips,' 3 Wonder#ul Two 8ear%s Trip 3t /ull Pa - 5ut Onl 4en With Imagination Can 4ake It 3dvice To Wives Whose -usbands 9on%t 7ave 4one - b 3 Wi#e 3gain 7he Orders...%3 Chicken 7alad Please% O# Course 8ou Can 3##ord It. Think O# 3ll The 4one 8ou%ve 7aved 9rinking Ordinar 7cotch. O#ten 3 5ridesmaid, $ever 3 5ride Ohio 4an 9iscovers The 7ecret O# -ow To =scape The 3merican :at :ace, One Transaction Can 4ake 8ou Independent /or The :est O# 8our Li#e Onl 1 Career Woman in 1,*** /inds The Aob 7he 9eserves Open 8our 4ind, :ead This 5ook 3nd 8our Li#e Will Change - It Will 3ll 5e 8ours Operate 8our Own -ome 7hopping Television 7how Others ?ot 5ack Thousands 5ecause The 5elieve In 4e and 4 7 stem. $ot One Lost. 4

Our 7ales 3pproach -elps 8ou 3void .npleasant 7urprises 9own The :oad Own 3 5usiness O# 8our Choice Without Investing 1 Cent Personal 7urvival In 3 Collapsing 7ociet - The B?uerilla% Cideo That Can 7ave 8our Li#e Pick The 5rains O# 3 4illionaire /or (1* Pierced 5 <* $ails ... :etains /ull 3ir Pressure Poems Wanted - /or 7ongs and :ecords PregnantD The 7ooner 8ou 0now The 5etter Pro#it /rom The Wisdom O# These Investment ="perts Pro#its That Lie -idden In 8our /arm Phone Wi+ard :ead It Tonight 3nd 7tart Tomorrow :educe While 8ou 7leep :eleased 3t Last - 1<6 Per#ectl Legal Wa s To ?et 3 Check /rom .ncle 7am -ow To 7tart /rom 7cratch 3nd 5ecome 3 Post O##ice 5o" 4illionaire -ow To Take Out 7tains... .se &product E' 3nd /ollow These =as 9irections -ow To Turn 3 7low Weekend Into 3 /ast Pro#it -ow To Turn 7tumbling 5locks Into 7tepping 7tones -ow To Wake .p The /inancial ?enius Inside 8ou -ow To Write 3 5usiness Letter, -ow To Write 3 ?ood 3dvertisement -ow To Write 3 -it 7ong 3nd 7ell It -ow To Write Cop That Will 4ake 8ou :ich -ow 8ou Can 5eat -igh Ta"es 3nd 7k rocketing In#lation -ow 8ou Can =at 4ore 3nd Weigh Less -ow 8ou Can Legall Pro#it /rom BInsider% In#ormation On The 7tock 4arket -ow 8ou Can 4ake 4one With The 3rabs I Was -eld -ostage /or F 9a s 5 The 7harpest 4inds In 9irect 4ail I Will Pa 8ou .p To (1**,*** /or Old Watches Like This One I%d Like To ?ive This To 4 /ellow 4en - While I 3m 7till 3ble To -elp @I# 8ou 0now -ow To 7ell, 8ou Owe 8oursel# 3 Promotion@ @It%s 3 /ood, $ot 3 9rug@ 7a s 7o G 7o It%s $ot Aust What 8ou 0now 3bout 3 4arket - It%s Who 8ou 0now, Too I# 8ou Can Lick 3 7tamp 8ou Can Lick our Weight Problem I# 8ou Can :ead G Write 7imple =nglish, I%ll 7how 8ou -ow To 4ake :eal 4one 7elling Words I# 8ou :ead 4usic 8ou%ll Love our 4aga+ine 5

/atten 8our 5ank 3ccount /inancial Columnist 4akes .niHue 9iscover /or The Woman Who Is Older Than 7he Looks /or Want O# 3 Pin ...The -at Was Lost /ountain O# 8outh 9iscovered 5 Little 0nown Civili+ation Over ;<** 8ears 3go /ree 5ook Tells 8ou 1; 7ecrets O# 5etter Lawn Care /ree 0it Tells -ow To ?et 5etter Photographs /ull Time 4inister /inds Part Time ?oldmine ?enerous Creative 5usinessman Wants To /ind 3 -ot 7e" Woman With 3 ?ood 7ense O# -umor, ?et Out O# 9ebt In I* 4inutes Without 5orrowing ?et Paid #or :eading 5ooks, (1** per book, ?reatest ?oldmine O# =as BThings To 4ake% =ver Crammed Into One 5ig 5ook ?reed 3nd ?ouging In The 7tock 4arket ?uaranteed To ?o Thru Ice, 4ud, or 7now - Or We Pa The Tow, -ands That Look Lovelier In ;F -ours - Or 8our 4one 5ack -ave 8ou 3 @Worr @ 7tockD -ave 8ou =ver 5owled 3 7trike 3nd 7aid BI%ve ?ot It,D% -ave 8ou =ver 7aid BI Aust Can%t 7eem To ConcentrateD% -ave 8ou =ver 7een 3 ?rown 4an Cr D -ave 8ou =ver Taken 3 Practice ?ol# 7wing 3t 3 9andelionD -ave 8ou ?ot These 7 mptoms O# $erve ="haustionD -e 5ecame Twice The 4an 3t -al# The Weight, -e Was ;F* Pounds O# 7weet Tooth -ere Is 3 Wa To 4ake 4one That -as $ever 8et /ailed -ere%s -ow To /ind Out i# 8our 5ank Is 3bout To ?o 5ankrupt, What =ver bod Ought To 0now 3bout This 7tock 3nd 5ond 5usiness What The Travel 3gents Won%t Talk 3bout Can 7ave 8ou >*J-6*J On 8our Cruise Cacation,,, What Would 8ou :ather 9o This =vening! Watch TC Or 4ake 7ome :eal 4one D What%s Wrong With This PictureD What%s 8our 5est Chance O# =arning (>*,*** 3 8ear 5 The Time 8ou 3re <*D What%s 8our 5est Chance To 4ake 4one In :eal =state Toda D The 3nswer 5elow 4a 7urprise 8ou, When 9octors B/eel :otten% This Is What The 9o When The government /ree+es 8our 5ank 3ccount - What ThenD Where The 4one Is 3nd -ow To ?et It Where 8ou Can ?o In 3 ?ood .sed Car 6

Which O# These > 7kin Troubles Would 8ou Like To =ndD Who =lse Wants 3 7creen 7tar /igureD Who =lse Wants Lighter Cake - In -al# The 4i"ing TimeD Who =lse Wants To 4ake 5ig 4one In =lectronicsD Whose /ault When Children 9isobe D Wh 3 -ard-$osed 4illionaire Will Pa 8ou (F.>* Aust To :ead 3 4aga+ine Wh 3re We ?iving 3wa This &product here' /or Onl (;.**... &this is not a misprint,' Wh &brand E' 5ulbs ?ive 4ore Light This 8earD Wh ?ar -albert Is Telling -is Closest /riends The $eed To 3ttend The ?uerilla Cideo 5ootcamp 3nd Wh The Can%t ?et In,,, Wh $ot Increase 8our Income 9ramaticall D -ow To /ind 7omeone To Love -ow To /latten 8our Tush -ow To /orm 8our Own Corporation Without 3 Law er /or .nder (>* -ow To ?et 1; -ours Out O# 3n ) -our 9a -ow To ?et /ree 3dvertising 3nd /ree Publicit , -ow To ?et 3 /ree 7uppl O# 3n 3ma+ing $ew 9iet Pill That Works Like Cra+ -ow To ?et 3 ?rip On 3udience 3ttention -ow To ?et /ree 3dvertising 3nd /ree Publicit -ow To ?et :ich :eading Classi#ied 3ds -ow To ?ive 8our Children ="tra Iron. These < 9elicious Wa s -ow To -andle 3ngr Callers In 6 $ot-7o-=as 7teps -ow To Improve 8our 4emor -ow To 4ake 3 /ortune Toda 7tarting /rom 7cratch, -ow To 4ake 3 0illing In Close-outs -ow To 4ake 4one With 9ispla 3ds -ow To 4ake 4one Writing 7hort Paragraphs -ow To 4ake People Line .p and 5eg 8ou to Take their 4one , -ow To 4ake The 7 stem Work /or 8ou -ow To Pa Kero Ta"es -ow To Plan 8our -ouse To 7uit 8oursel# -ow To Push 8our :esume To The Top o# The 7tack -ow To :aise Centure Capital Without Losing =Huit -ow To :ob :ace Tracks Legall 7

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8ou Can Laugh 3t 4one Worries I# 8ou /ollow This 7imple Plan 8ou Can Onl ?o 7o /ar On 5.7. 8ou Can%t 5ecome :ich in 8our Pocket .ntil 8ou 5ecome :ich in 8our 4ind, 8ou 9on%t -ave To 9ie To Collect On 8our Insurance Polic , 8ou 9on%t 0now 4e I :eali+e... 5ut I Want 8ou To -ave This 5e#ore It%s To Late 8ou ?row - We ?row - 3 Partnership That Works @8ou 0ill That 7tor Or I%ll :un 8ou Out O# The 7tate,@ 8ou $ever 7aw 7uch Letters 3s -arr 3nd I ?ot 3bout Our Pears, 8our 7urvival ?uide To Crop rate Politics 8ouOll Must Love The Wa This 9iet Pill Works, 8our O##ice On The ?o, The Complete 7olution To 8our 5usiness $eeds.. This Is 3bsolutel The =asiest Wa /or 8ou To -ave 3 /uture /ree O# 3ll 4one Worries This Pen B5urps% 5e#ore It 9rinks 5ut $ever 3#terwards Thousands -ave This Priceless ?i#t - 5ut $ever 9iscover It, Tired o# 4aking 8our 5oss :ichD To 4en Who Want To Nuit Work 7omeda To People Who Want To Write - 5ut Can%t ?et 7tarted To The Traveling 7alesman Who%s 7mart =nough To 0now When To Call It Nuits, Toda ...3dd (1*,*** To 8our =state /or The Price O# 3 $ew -at Tom 4aCall 7a s BThe 3ppliance :epair /ield Is 7o .ncrowded It%s 3lmost Lonel % Too 5us =arning 3 Living To 4ake 3n 4one D .sing 3 Law er 4a 5e 9angerous To 8our Wealth Want To 5e 3n 3irline /light 3ttendantD Want To 5e 3 Legal InvestigatorD Want To 7ave 3 5undleD 3n Open Letter To =ver one Who 9rives 3 Truck On 4ore Than 1*,*** 3 8ear Wanted, Ideas and Inventions, Watch 8our Weight 3nd Inches 9isappear Wave This 4agic Wand 3nd 4ake 4one /or 8oursel# We -ave 3n Interest In 8our 7uccess We Think ?rowing Companies 9eserve 3s 4uch Cash /low 3nd 3sset Protection 3s ?iant 4ultinationals We%re Looking /or People To Write Children%s 5ooks We%re Looking /or People To 3ct in TC Commercials We%re Looking #or People Who Want to 4ake 4one with Their Own 5usiness, 9

The Last Two -ours 3re The Longest...3nd Those 3re The -ours 8ou 7ave The La+ 4ans Wa To :iches The Lowdown On 7el# Publishing The 4achine That Peels O## Pounds While 8ou 7it 5ack G =nMo It The 4an with The ?rasshopper 4ind The 4ost ="pensive 4aga+ine In The World, 8et Over F*,*** 5usinessmen 5u It =ver 4onth, Wh D The Other 7ide O# The 7tor on :ock -udson The People Who :ead This 5ook Will =nd .p With 8our 4one The Nuickest Wa I 0now To 4ake 3 4illion 9ollars The 7ecret o# -aving ?ood Luck The 7ecret o# Per#ect Putting The 7ecret o# Teaching 8oursel# 4usic The 7ecret To 5eing Wealth The .gl Truth 3bout 8our $ew Car There%s 3nother Woman Waiting /or =ver 4an - 3nd 7he%s To 7mart To -ave @4orning 4outh@ There%s 5ig 5usiness in Losing,,, The Laughed When I 7at 9own 3t The Piano - 5ut When I 7tarted To Pla ... The Laughed When I Walked Into The :oom 5ut When I Took O## 4 Clothes... The Laughed When I 7aid I Was ?oing T 7tart 4 Own 5usiness The 7hocked .s. The Outraged .s. The 9idn%t 9o 3n thing Wrong - The Aust 9id It /irst. Think 3nd ?row :ich This Christmas, Let 8our Present 5e 8our /uture, Take 3n < O# These 0itchen 3ppliances /or Onl ().I) &Calues .p To (1>.F>' Test ?old Like 3 Aeweler Test 8our 3bilit To =ver ?row .p The 1* Nuickest Wa s To ?et 4ore Customers The 3ma+ing (1* /ake 9iamond That Will /ool I Out O# 1* Aewelers The 3ma+ing 5lackMack 7ecret O# 3 Las Cegas 4 ster 4an, The 3ma+ing 9iet 7ecret O# 3 9esperate -ousewi#e The 3ma+ing 9iet 7ecrets O# 3 /rustrated Clebourne -ousewi#e The 3ma+ing Lost 4one 4aking Power O# Pac-4an 3nd -is /riends, The 3ma+ing $ew 5everl -ills BWrinkle =raser% 9iscovered 5 3 Top Oriental Chemist, The 3ma+ing 7ecret O# 3 4arketing ?enius Who Is 3#raid To /l The 3ma+ing 7ecrets O# The -ottest Investment O# The Last > 8ears

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The 3ma+ing 7tor O# 3 5usiness That :eHuires 7o Little O# 3n thing, 8ou Could :un It Out O# 3 Phone 5ooth @...The 3ma+ing Thing, O# Curse, Is The speed 3t Which This Program Works. It Is :ather :emarkable To Throw O## 3s 4uch 3s 2 Pounds O# /luid 3nd /at In The Cer /irst Weekend...@ The 3ma+ing B4agic 4ud% .sed 5 3 Top TC 9octor Who 9oesn%t 5elieve In Plastic 7urger , The 3rt O# 7elling 5 Telephone The 5ook On Who Owns Whom, The Child Who Won The -earts O# 3ll The Chinese 7ecrets O# Weight Control The Crimes We Commit 3gainst Our 7tomachs The -appiest 4illionaire 3round Teaches Others -is 7ecrets :emember When 8ou Could -ave Picked .p 3 ?ood Piece O# :eal =state /or 3 7ong - 3nd 9idn%t :ewards O# ?i#ts 3nd Trusts /or 4iddle-Income /amilies :ight 3nd Wrong /arming 4ethods...3nd Little Pointers That Will Increase 8our Pro#its :ags To :iches, =lectronic Invention Turns -ouse Wiring Into ?iant Pest =liminator 7atellite 7crambling ?ot 8ou 9ownD We -ave the 7olution, 7ave =nough On 8our /irst Cruise To Take 8our Wi#e /or /ree @7end 4e To 3n Cit In The .nited 7tate, Take 3wa 4 Wallet, ?ive 4e (1** - /or Living ="penses 3nd In 6; -ours I%ll 5u 8ou 3n ="cellent Piece O# :eal =state .sing $one O# 4 Own 4one @ 7cience -as /inall Counter#eited The Per#ect 9iamond, 7cientists 9iscovered 4 ster Chemical That 7eems To 9rive Women Wild 7ell 8our Ideas, 7i" Propositions /or 3 /uller /uture 7ome 7traight Talk 3bout Citamins 3nd 8our 7e" Li#e 7ometime In The $e"t ;F 4onths, a ?overnment 9eclared =conomic =mergenc Could Wipe 8ou Out 7omething To Look /orward To =ach 9a , 7peak 7panish Like 3 9iplomat 7top 9reaming 3nd 7tart 4aking 4one @7top Pla ing Catch-.p 3nd 7tart ?etting 3head@ 7uddenl 4ultipl 8our Income With .northodo" 7trategies Like These, 7uppose This -appened On 8our Wedding 9a , Take =ver thing, 0eep =ver thing, Aust /or Looking, $o 7trings, Take This 1 4inute Test - O# 3n 3ma+ing $ew 0ind o# 7having Cream Can 8our Child :ead These WordsD Cash in on 8our Cacation, Check The 0ind O# 5od 8ou Want 11

Chicago 4an :eveals 3 7hort-Cut To 3uthorship Con#essions O# 3 9isbarred Law er Costa 4esa 4an 7wears .nder Oath That -is $ew B=nerg Pill% 9oes $ot Contain Cocaine Or 3n Other Illegal 7timulant Cra+ed 3dvertising 4an 9iscovers Worlds% 7e"iest 4odel, 9are To 5e :ich 9esperate Woman Loses ;66 Lbs. With 3ma+ing 9iet 7ecret, 9id 8ou =ver 7ee 3 BTelegram% /rom 8our -eartD 9o 8ou 4ake These 4istakes In =nglishD 9o 8ou 7incerel Want To 5e :ichD 9o 8our =mplo ees Work 3s 7lowl 3s The :eadD 9octor 9iscovers The Cellulite 9issolver 9octors Prove ; out o# < Women Can -ave 4ore 5eauti#ul 7kin In 1F 9a s 9oes .ncle 7am Owe 8ou 4one 8ou 9on%t =ven 0now 3boutD 9onOt =nv The Plumber - 5e One 9on%t Let 3thletes /oot BLa 8ou .p% 9on%t Tr This With 3n Other Copier =arn (F,*** per 4onth /rom 8our -ome With a Computer, =arn (>*,*** 8earl With 8our Own 4ail-Order 5ook 5usiness =arn (I*,*** 3 8ear :epairing Cracked Windshields =lect 3 5etter /uture ="-Truck 9river ?ets (;1,1*) a 4onth 9oing What 8ou 3ren%t, /amed Ph sicist Proves That 7itting In 3 P ramid Causes .ne"plainable ?ood Things To -appen 3live with Pleasure 3ma+ing $ew Titanic Commemorative Is 4int Per#ect 3nd =ven 5igger Than 3 7ilver 9ollar 3merican Woman, 7a -ello To 8our $e"t 5oss. 8ou. 3n 3ma+ing 5usiness 8ou Can Carr In 8our Pocket 3n =ducated /ailure 3n Open Letter To =ver one Who 9rives 3 Truck On 4ore Than (1*,*** Per 8ear 3nother 7how in Our 7eries 3bout Improving Our Li#est les. 3nnouncing...The $ew =dition O# The =nc clopedia That 4akes It /un To Learn Things 3re We 3 $ation O# Low-5rows 3re 8ou 3n Over =ducated .nder 3chieverD 3re 8ou =ver Tongue-Tied 3t 3 Part D 3re 8ou Looking /or 7mall Companies With 5ig /uturesD 12

3re 8ou :ead To .se 7el#-- pnotism To 4ake Li#e ?ive 8ou What 8ou WantD 3t 2 /or .IIP, 8ou Can Indulge 8our /antasies This 4onth, 3t Last 7omeone -as .nlocked The 7ecret O# ?etting People To /all In Love With 8ou, 5anking 7ecrets That 5anks 9on%t Want Published 5ecause 7omeone $oticed 7omething, That $obod =lse =ver 9id, The 4ost Important 9iscover /or 7uccess -as 5een 4ade, 5ut What I# 8ou Could 7ee -er $akedD 5 This Time $e"t 4onth 8ou Could -ave 3 ?lobal 9ata Communications $etwork Cali#ornia Law er 9iscovers -ow To 4ake 4one 3t -ome With The -elp O# The ..7. ?overnment Can 8ou Pass This 4one TestD 4an Who Limped With /oot Pain- $ow :uns ; 4iles =ver 9a 4obile 4one 4aker 4one 4aking 7ledgehammer 4one to Loan, 4ovie 3ctor :eveals 3ma+ing $ew Weight Loss 5reak Through 4 /eet Were 0illing 4e... .ntil I 9iscovered The 4iracle O# -amburg 4 $ame Is Paul /ranklin... 3nd I%d Like To 4ake 3 Con#ession, $eed /or Consultants ?rowing :apidl $eed 4ore 4one D $ew %=nerg Pill% Tested 5 ..7. 4arines With 3ma+ing :esults $ew Cake Improver ?ets 8ou Compliments ?alore, $ew 9iet 5urns O## 4ore /at Than I# 8ou :an I) 4iles 3 Week $ew -elp /or $ot 7o Per#ect -air $ew Pill /or 9iet /ailures Lets 8ou 5urn O## 5od /at ;F -ours 3 9a , $ew 7hampoo Leaves 8our -air 7moother, =asier To 4anage $ew 8ork Law er :eveals The Insider Wa To ?et =ven $o 4ore 5ack 5reaking ?arden Chores /or 4e-8et Ours Is $ow The 7how Place O# The $eighborhood $o O##ice- $o Phones- $o -assles- Aust Cold -ard Cash In The 4ail @$o Time /or 8ale- Took College 3t -ome@ 7a s Well 0nown 3uthor $ow Let This 7trange 3nd Power#ul ?i#t /rom Outer 7pace 5ring 8ou Incredible ?ood Luck 3bsolutel ?uaranteed, $ow, 8our Child Is The 7tar O# This 5rand $ew 7esame 7treet 7tor 5ook, I# 8ou :ead $othing =lse - :ead This, I# 8ou Were given (;**,*** To 7pend - Isn%t This The 0ind O# &t pe o# product but not brand name' 8ou Would 5u D I# 8ou%d :ather Put 4one In 8our Pocket Than Watch T.C... 13

Imagine Working .ntil F!** 34 -3nd Loving =ver 4inute O# it, Imagine 4e... -olding an 3udience 7pellbound /or <* 4inutes, Important $ews /or /olks Who 7wore The Would $ever Tr 3nother :educing Product Improve Compan Image Is 4aking 3 Living 0eeping 8ou /rom =arning :eal 4one D Is The Li#e O# 3 Child Worth (1 To 8ouD Is 8our -ome Picture PoorD It%s Cra+ That 3 -igh 7chool 9ropout Can 4ake This 4uch 4one It%s =as To Cash In On 8our 3ma+ing 3strological 3bilities Ladies, ?et Into /itness In > =as 4inutes 3 9a Last /rida ...Was I 7cared, 4 5oss 3lmost /ired 4e, Law ers :eveal Legal Loopholes That 4ake 4one Let this 4achine 4ake 8ou 3t least (<*.** an -our Let 4e Tell 8ou -ow I :educed /or 0eeps Little Leaks That 0eep 4en Poor Loans #or 7mall 5usinesses 3vailable $ow, Looking /or 3 ?rowing 5usiness With 3 ?reat Track :ecordD Lost /or WordsD Push The 5uttons 3nd Coila, 4ake 3n one 9o 3n thing 8ou 4entall Command - With 8our 4ind 3lone, 4ake 5ig 4one - 3ll Pro#it - 3t -ome 4ake ="tra Cash Writing 3dvertising 5ook 4atch Covers We $eed People To Write ?reeting Cards

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Fill-In-The Blank Headlines

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Exercise: Headlines
.sing the list o# S<>* 5est -eadline =ver WrittenT create ;> #ill-in-the-blank headlines.

.sing our #ill-in-the-blank headlines create 1* headlines #or our product or service.

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Exercise: Subheads
/rom the list o# ;> headlines ou created, which one o# them can ou turn into or rework as subheadsD

17

Exercises: Credibility
Create a list o# testimonials that ou need #or our product or service that rela on outcome or overcome obMections.

4ake up a testimonial #rom each o# the items on the above list.

List all the accomplishments ou have earned that ou can include in our cop .

What are the weaknesses o# our product or service and how will ou overcome themD

What are the ideal pictures and captions that would help sell our product or serviceD

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Exercise: Guarantee
Create 5I? U 5OL9 U 7OLI9 guarantee&s' #or our product or service.

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Exercise: Offer
Create an VirresistibleO o##er #or our product or service and convince me that I should take advantage o# it.

What bonuses can ou throw in to make me reall want to bu

our productD

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Exercise: Deadline
Create the deadline &or deadlines' to our o##er.

21

Exercise: Your Story

What is our stor in regard to our product or service that will result in increased readership and credibilit D

22

Exercise: Bullets
Create a bullet #or ever bene#it o# our product or service.

23

Exercise: PS
9evelop our P7 #or our sales letter.

24

Exercise: Premiums
List some premiums that will help ou sell our o##er.

25

Exercise: Lift Notes

Write a li#t note #or our sales letter.

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