Portfolio

Baylee Colton

Contact
Baylee Colton
236 South 1st West Rexburg, Idaho 83440 col13042@byui.edu 307.749.2383

Table of Contents
Brochure Photodesign Web Page Business Cards Stationery Montage Logos Event Ad Flier

Brochure
Description
A Half-fold brochure for Petals Touch

Date:
March 29, 2014

Course/Instructor
Comm 130 Section 03 Cory Kerr

Program(s)/Tools
Adobe Illustrator Adobe Photoshop Adobe Indesign

Objectives
To successfully gain the interest of potential customers and give a brief overview of Petals Touch.

Process
I came up with Petals Touch for the company because my sister is currently attending massage therapy school and wants to open her own business someday. I began with desining the the logo using a unique curl concept for the flower. To create unity, I designed the rest of the brochure from the logos flowing qualities. I clipped two of my four photos and wrapped text around one. This created proximity as well as nice visual flow to lead the viewer throughout the layout. Overall, I wanted to leave the viewer feeling relaxed and intrigued. My simple layout and bold yet girlish colors accomplished this.

Photodesign
Description
A motivational poster using original image

Date
February 8, 2014

Course/Instructor
Comm 130 Section 03 Cory Kerr

Program(s)/Tools
T3i Canon Rebel camera Adobe Photoshop

Objectives
To create an appealing layout using photography skills

Process
I took a variety of photos in several different categories and edited them in Adobe Photoshop. The photo I selected for the poster used a complimentary color scheme of orange and blue. I created a sense of unity by repeating that scheme in the rest of the layout. The diaganol lines call the viewer to take the action suggested by the quote and the fluidity across the bottom soldifies the layout. It also creates a sense of unity with the repeated pattern of circles at the top.

Web Page
Description
A Web Page to showcase an original logo

Date
March 14, 2014

Course/Instructor
Comm 130 Section 03 Cory Kerr

Progam(s)/Tools
Adobe Illustrator Pen Tool Shape Tool TextWrangler

Objectives
To further develop html and CSS coding skills while creating an original, unique layout

Process
I created the logo for a different project in Adobe Illustrator using text manipulation and the shape tool. I wrote the Web Page in html code in TextWrangler then linked to the CSS file that was provided. I manipulated the coding in the CSS file to further customize my Web Page. I changed the background, both the body and title fonts, the border color, and the body background color. I added comments within the CSS file to record the hex number for my colors. I also adjusted the alignment of the tex.t

Insert Project

Business Cards
Description
Business cards to advertise for Fruities.

Date
February 28, 2014

Course/Instructor
Comm 130 Sectioni 03 Cory Kerr

Program(s)/Tools
Adobe Illustrator Adobe Indesign Pen Tool Shape Tool

Objectives
To create an eye-catching layout to be placed on a business card to promote and advertise.

Process
I began the same way I do with all of my projets, I sketched many ideas. I began with the logo and picked the one I thought would represent the company best. I then translated it into Adobe Illustrator and used text manipulation and the shape tool to complete it. I then moved to Adobe Indesign and completed the overall layout. By using a fun complimentary color scheme of orange and blue, I kept the design both professional and friendly. I incorporated white space into the layout to create separation and visual flow for the viewer.

Smoothies for the whole Family

Baylee Colton
236 S. Rexburg, Idaho 83440 col13042@byui.edu 208.270.5384

Stationery
Description
A professional stationery layout to be used as a letterhead.

Date
February 28, 2014

Course/Instructor
Comm 130 Section 03 Cory Kerr

Program(s)/Tools
Adobe Illustrator Adobe indesign Pen Tool Shape Tool

Objectives
To create an interesting letterhead layout to be used as professional stationery

Process
I designed this logo using Adobe Illustrator. I used the pen tool to manipulate the text and the shape tool to create the larger dots over the is. I converted the u to a smoothie in a cup to promote the branding of the company. I left-aligned the contact information at the top to create a hierarchy and signify its importance. I underlined the top part with circles to create overall unity and used repitition again with the line at the bottom. It also serves to separate the letterhead from what will fill the rest of the page.

Baylee Colton
236 S. Rexburg, Idaho 83440 col13042@byui.edu 208.270.5384

Montage
Description
A montage photo poster

Date
February 14, 2014

Course/Instructor
Comm 130 Section 03 Cory Kerr

Program(s)/Tools
Adobe Photoshop

Objectives
To create a photo montage in Adobe Photoshop

Process
I found the image of the hunter, who is actually my father, on my computer and decided I wanted to incorporate it into the montage. I sketched some layouts then found the elk layout online. I selected the first image of the hunter and drug it to the elk photo. Then I created a mask and used the brush tool to fade the hunter the background photo. I also turned the opacity down to give it a better fade-in feel. I used different fonts and sizes for the text to give it a different hierarchy and to give it a better visual apeal.

Logos
Description
Various logos for Vortex Fly Fishing.

Date
February 22, 2014

Course/Instructor
Comm 130 Section 03 Cory Kerr

Program(s)/Tools
Adobe Illustrator

Objectives
To create recognizable and attractive logos

Process
I began by sketching a variety of logos for the company. Then, I selected my three favorites and moved into Adobe Illustrator. To create the first logo, I used the pain tool to draw the outline of the fish and hook. I typed Vortex and manipulated the V. On the second logo, I typed used the pen tool to draw fly line through it and ended in a hook. Then, I used the paint tool to create the embellishments on the hook. For the final logo, I used a simple square. I used the eraser tool to trim the outside away and cut the middle out to create a V with a river running through it.

Company Name: Vortex Fly Fishing

Vortex
Fly Fishing

Event Ad
Description
An advertisement giving information concerning an event

Date
February 2, 2014

Course/Instructor
Comm 130 Section 03 Cory Kerr

Program(s)/Tools
Microsoft Word

Objectives
To create an effect Event Ad in Miscrosoft Word

Process
I had already taken this image with my camera, so I started by sketching the layout. I used the shape tool in the mac version of Microsoft Word to create the triangles and give the layout overall visual flow. I also changed the transparency to make it more appealing and to create interest for the viewer. I used white space between the blocks of information to create visual flow and I changed the size of individual text boxes to create a hierarchy.

Flier
Description
A flier distributing information about the Graduate Leadership Conference.

Date
January 25, 2014

Course/Instructor
Comm 130 Section 03 Cory Kerr

Program(s)/Tools
Adobe Indesign

Objectives
To design an appealing flier to attract attendees and distribute information.

Process
I began this project by sketching four different ideas for my layout. The elements were all provided so, after choosing a layout, I began to piece it together in Adobe Indesign. I used a large box at the top with large text to draw attention and create a focal point. I then created hierarchy by using larger and smaller text and placing the most important information at the top. I used white space to promote visual flow and to separate the elements.

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