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Questionnaire

We, Bhalodia Sanket, Chhabra Abhishek, Chhatwani Sonam, Chugh Surbhi, Gupta Shivangi students of M.B.A from Department of business and industrial management, VNSGU, Surat are doing a research work on RETAIL PATRONAGE. Please spend some of your valuable time to answer the following questions. This study is for academic purpose only. No information will be disclosed.

1. Which retail store of Surat do you visit more? ( ) Big Bazar ( ) Star Bazar ( ) Reliance Fresh ( ) Dhiraj Sons ( )V Mart ( ) D Mart

2. How frequently you visit your preferred retail store? ( ) At least once in a week ( ) 1 time in a month ( ) 2 time in a month ( ) 1 3 time in a year ( ) 3 5 time in a year ( ) 5 8 time in a year ( ) Other : Please Specify :______________________________ 3. How much is the distance of your preferred retail store from your home approximately? ( ) 1 km ( ) 2 km ( ) 3 km ( ) other please specify _________ 4. Indicate to what extent you agree with the following statement of purchase habit using 5- point scale given below. Sr. Statements No 1 2 I try to visit this store when I want to buy goods or services This store is the first choice when I want to buy goods or service For me, this store is the best store that I should buy goods or services. I will recommend this store to other people. Strongly Agree Neutral Disagree Strongly Agree Disagree

5. Indicate to what extent you agree with the following statement regarding your satisfaction level from your preferred retail store using 5- point scale given below Sr. Statements No 1 2 3 My preferred retail store fulfils my expectations The store has never disappointed me The store is an ideal store Strongly Agree Neutral Disagree Strongly Agree Disagree

6. Indicate to what extent you agree with the following statement regarding quality level of your preferred retail store using 5- point scale given below Sr. Statements No 1 2 3 In my opinion, the store sells good quality products In my opinion, the store sells hygienic products. In my opinion, this store sells products which have standards (e.g. ISO, TIS) I think goods sold in this store have higher standards than other stores Strongly Agree Neutral Disagree Strongly Agree Disagree

7. Indicate to what extent you agree with the following statement regarding price charged by your preferred retail store using 5- point scale given below Sr. Statements No 1 2 3 I think the price labels in this store are expensive I have received discount from this store When I consider in details, I found that the average price of products in this store is very expensive Strongly Agree Neutral Disagree Strongly Agree Disagree

8. Indicate to what extent you agree with the following statement regarding service provided by your preferred retail store using 5- point scale given below

Sr. No 1

Statements

Strongly Agree Neutral Disagree Strongly Agree Disagree

2 3

I think that the employees of the store provide me all possible service to me. The cashers in the store work very well I think that the employees of this store are very friendly

9. Indicate to what extent you agree with the following statement regarding store assortment by your preferred retail store using 5- point scale given below

Sr. Statements No 1 2 3 I think that the store sells a wide range of products I can compare a lot of products in this store Only one visit, I can get all products which I want in this store This store always sells new products

Strongly Agree Neutral Disagree Strongly Agree Disagree

10. At some point of time if you find that you that the retail store you preferred the most is not able to fulfill your requirements would you shift to some other mall in surat? ( ) Yes ( ) No ( ) May be

Demographic profile;
1. Name:__________________________ 2. Contact no:_____________________ 2. Age group: 20-30 years 4. Monthly House hold Income Dependent 15001-25000Rs 5. Gender: Male below 15000Rs. Above 25001 Female 30-40 years >40 years

6. Occupation ( ) Businessman/Women ( ) Salaried ( ) Housewife ( ) Students