Alexsandria Ravella

Portfolio

Alexsandria Ravella-Olson P.O. Box 492468 Keaau, HI. 96749 alexsandriarose@gmail.com 208.515.1337

Table Of Contents
Imaging Brochure Montage Event Ad Logos Leterhead Business Card Flier

Imaging
Description: Demonstrate good photography and image editing
skills. Incorporating color into a poster layout with original photos. Program: Adobe Photoshop Date Completed: February 7th, 2014 Course: Digital Media, Cory Kerr Objectives: Learn how to use Photoshop, developing quality designs and images. Process: I rst decided on a color scheme. I chose analogous. I then borrowed a Cannon camera from the campus library. I wanted to have clear picture with great lighting and high quality so I went up by the Rexburg temple at sunrise for optimal lighting. I then wanted to nd something with great color potential and that showed life in winter. I found a plant with a tint of red in it with great potential that I decided to photograph. I then opened the picture in photoshop I then edited the levels, vibrancy, selective colors, and sharpness. The selective colors is what allowed me to make my picture truly become what I intended. I was able to change the blues, reds, magentas, and cyans of the image to come up with the intended result above. adding int eh quote by John Steinbeck and my color pallet came next. I used the ellipse tool to create my circles and for the gradient on the bottom I lled the background with violet and then took the eraser tool to, hardness at zero and then erased the bottom of my image and along the indigo rectangle to the side of my image.

Brochure
Description: Tri-Fold brochure, double sided Program: Adobe Illustraitor (logo) and InDesign Date Completed: March 29th, 2014 Course: Visual Media, Cory Kerr Objectives: Set up and design a double-sided document. Print with
proper alignment, proper folds/cuts, and quality images. Process: I rst put an outline of my design on paper and folded it accordingly so that I could look back on it and not get confused while working in InDesign. I opened a new InDesign document and set my margins to .25 I then used the Rectangle Tool to create my layout and its different sections.. I measured the edges of my fold and removed the parts needed to create my slanted edges. I used an elaborate color scheme to create unity throughout my design, I wanted the colors to be uniform but to not use the same two colors throughout the design, so I have 4 and to unite all of my images. Next I clipped out the background of the ampersand image in Photoshop using the quick selection tool. Then cropped and placed it into my brochure. I then used text wrap with a .25 margin and alpha channel around the image.

Montage
Description: Full bleed, color poster Program: Adobe Photoshop Date Completed: February 15th, 2014 Course: Visual Media, Cory Kerr Objectives: Learn how to blend images together smoothly using
masks and lters. Process: I opened Photoshop and placed my images. Lowered the opacity of the rst image to 53%. I then masked the image to pull through more details from the second. I masked the second image and pulled through the white of the background around my shoulder and head. I then masked the image of my self and pulled through the background at a low opacity slowly pulling back a little at a time until i was pleased with it. I re-darkened certain parts of my face and shadows next to bring in more detail and make sure it isnt all washed out. Next I placed a lter (clouds) over the background and lightened the opacity to about 20%. Next came to placing my typography, I typed my inspiring words I had chosen before hand and put it in the type face Afta Sans.

Event Ad
Description: A local Chamber of Commerce charity ad. This ad in
particular is for an even to raise money to fund public school music programs. Program: Microsoft Word Date Completed: February 1st, 2014 Course: Visual Media, Cory Kerr Objectives: Scan and import a high-quality image and incorporate into a fullbleed design using Microsoft Word Process: Used the Microsoft Word to design, guitar image scanned by Advertising Annually. PLaced image in Word, then clipped grey background away from gutar. I next added my text.

Business Card
Description: business card designed using a personally created logo. Program: Adobe Illustraitor and InDesign Date Completed: March 13th, 2014 Course: Digital Media, Cory Kerr Objectives: Create a logo with Illustraitor tools. Design corrosponding layouts for a business card and letter head. Process: With my business card I placed two boxes accordingly and
lled in red where I desired to create uniform with my letterhead. I then placed my logo on the back of the business card in the upper third of the card. I placed my info on the back of my business card in the lower third of the card my name aligned to the right above. I then placed my water mark on the back of the business card in 3% opacity as well.

Alexsandria Rose Ravella-Olson Alexsandria Rose Ravella-Olson

P.O. Box 492468 Keaau Hawaii 96749 rav11001@byui.edu 208.515.1337

Letterhead
Description: Sationery Program: Adobe Illustraitor and InDesign Date Completed: March 13th, 2014 Course: Digital Media, Cory Kerr Objectives: Create a logo with Illustraitor tools. Design corrosponding layouts for a business card and letter head. Process: Original logo created by myself. I created the logo using

mostly the pen and pencil tools, the ellipse tool, and type. The rose was created from copying and pasting the same shape resized over again so I could create uniform. For my letter head I placed my logo in the right hand corner on the inner sides of my margin. I then Put my contact info and name in two separate text boxes to the right. I aligned my text to the right. I then used the pen tool to create lines around the top margin of my letter head and lled in the red color. I placed the rose from my logo as a water mark on the page in 3% opacity.

Alexsandria Rose Ravella-Olson P.O. Box 492468 Keaau, Hawaii 96749 rav11001@byui.edu 208.515.1337

Logos
Description: Creative logo concepts
Program: Adobe Illustraightor Date Completed: February 20, 2014 Course: Visual Media, Cory Kerr Objectives: Three logo variations of the same company, using Illustraitor, and the pen and pencil tool. Process: First Logo, completely designed with the pen and pencil tools. Second Logo, the rose is a trace of an image of a rose done with the pen tool the the original image deleted, with typeface Cerce found on pinterest. The Last Logo I used the elypse tool to make two circles and then used the type on a shape tool to create the words in a circle. The two black strokes are done with the pen tool, and then the text in the middle is justied with the opacity is 70% with the ampersand being 40% opacity.

Flier
Description: A professional ier for the Graduate Leadership
Group Conference by Vouant Communications. A seminar for graduate students going into the business eld. Program: InDesign Date Completed: January 25th, 2014 Course: Digital Media, Cory Kerr Objectives: Apply the design principles and use appropriate typography Process: I started with sketches, keeping what we learned in class in mind I created four sketches/outlines. After choosing an outline I believed would speak to my audience the best I began creating my yer in InDesign. Some of the tools I used were: Rectangle Tool, Text Boxes, Fill, and the Type Tool. Once I felt my project was done I printed it on high quality paper, noticing that some things were off from the image on the computer I made some changes and then printed it again nding things were a lot more uniform and matched my computer image.

Graduate

Leadership

Conference

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October 8am - 5pm

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Webpage
Description: A web page designed to showcase my personally
created logo.

Program: Text Wrangler, Photoshop, HTML and CSS Date Completed: March 15th, 2014 Course: Digital Media, Cory Kerr Objectives: Optimizing photos and logos for the web, designing a

webpage using HTML and CSS, undesrtanding hex colors, compressed les, and web lanuage. Process: After I marked up all my content and inserted my image, I attached a pre-made CSS document to my HTML. I then used the colors from my logo as the colors for my web page. I found these colors by opening Photoshop and using the eyedropper tool. I also changed my fonts to Quicksand and Garogier. I declared some backup fonts just in case the viewers browser didnt have these fonts.