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MAY 2014 $4.95

THE BEST THING ON FOUR WHEELS

(STORY ON PAGE 32)

THE MYTHS OF CARWASH PROMOTIONS (SEE PAGE 22)

AUTOMOTIVE INDUSTRY AWARDS EVENING (SEE PAGE 42)

THINGS ON FOUR WHEELS

FIXING CARS THE MEXICAN WAY (SEE PAGE 60)

GREENEST

A ROUND UP OF THE

WIN
PRIZES!!!
A BRAND NEW GARMIN NVI 40LM GPS NAVIGATOR OR A NAPA 126 PIECE TOOL SET!

CROSSWORD

GUESS & WIN

DETAILS ON PAGES 69 AND 70!

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Road Safety

THERES AN APP FOR THAT

By Ron Zima

EET SHELLEY AND THE KIDS. THEY LOVE PLAYING THE GAME. SHELLEYS A BUSY 36- YEAR- OLD PROFESSIONAL MOTHER WITH TWO KIDS; ONE IN ELEMENTARY SCHOOL, ONE IN DAY CARE.

This morning, shes in the drive-thru getting her coffee and a treat for Leah, 8, and three-year-old Ben for the 25-minute drive to school. Shelley loves IDLE-FREE for our kids; shes been a fan since 2008. Its transformed her familys behaviour. Because of the emotional tug of Canadas leading IDLE-FREE campaign, Shelley looks for opportunities to shut the engine off. Thanks to facts on IDLE-myths from car guys she knows she can turn her engine on and off 100 times a day with minimal wear and little or no temperature discomfort inside the vehicle for her or the kids. She and husband Dave,41, have gone IDLE-FREE for ve years (when theyre

parked and it makes sense). Between two busy vehicles, they calculate their family has saved at least $2000 in fuel and four tons of CO2 compared to their previous IDLING-habits. But that was only a good guess. Until now. Shelleys 2007 SUV may not have the latest in telematics / on-board smarts (the majority of vehicles in North America dont either), but this morning in the drive-thru, shes enchanted with her IDLE-FREE for our kids app on her smart phone. As a frequent drive-thru customer, shes developed a sixth-sense for opportunities to go IDLE-FREE in the lineup. She knows that when people have bigger orders in front of her there are times when she can shut the engine off for over two minutes. This morning, thats happened twice. In faster moving lineups, she doesnt bother. But shes okay with that; because shes discovered so many other places where shes been able to cut 20-to-30 minutes of daily IDLE-time. Her kids school, soccer eld and library, are prime examples. All week, since downloading the app and answering a few simple questions

FROM LEFT: RON ZIMA, AKA IDLE-FREE GUY, FOUNDER, THE CHILDRENS CLEAN AIR NETWORK; AL MACPHEE, HONOURARY CHAIR, IDLE-FREE FOR OUR KIDS; RACHEL HOOD, CAMPAIGN POSTER GIRL SINCE 2007; HEATHER HOOD, RACHELS MOM (EDUCATOR AT HALIFAX WEST HIGH SCHOOL); DAVE KOWLESSAR, BSC, PMP, C-LEVEL EXECUTIVE SOLUTIONS (IDLE-FREE WEB APP DEVELOPMENT PARTNER); AND TOM NICOLLE, GOGREEN COMMUNICATIONS. 56
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while registering on-line with IDLE-FREE for our kids, Shelley cant wait to play the IDLE-FREE for our kids game and see how her savings in fuel and emissions add up. In the drive-thru line-up, when her vehicle is stopped and the ignition is off her IDLE-FREE for our kids app is: STARTING FROM Calculating her fuel and emissions 99 saved based on her vehicle spec and realtime local price at the pump. TAPER PUNCHES Tracking her cumulative IDLE-FREE Shank for use on superduty air hammer. Ideal for driving savings and posting those to her favourite out pins and rivets. UPT 65546 S. point, 0.401" shank ............ 13.99 social channels like Facebook UPTFor 65551 6", 1/8", 0.401" shank ............ 13.99 each FB friend who requests their UPT 65554 6", 3/8", 0.401" shank ........... 13.99 own copy of the app from the auto dealer, UPT 65559 3/8", 18", 0.401" shank .......... 27.99 Shelley gets 5 0.498" per cent off on her next oil UPT 65626 shank ........................ 19.99 change. With one click at any time on her smart phone, Shelley can see her cumulative savings. In fact, since she and Dave have linked their IDLE-FREE for our kids accounts together, she can get a running 99 total for family savings. And since electing to share the savSLOT PANEL CUT ings online on their Facebook page, ShelUPT 65516 0.401" shank ley and Dave are in a friendly competition with friends and family to see who can save the most. For our kids. STARTING Thanks to the partnership with the FROM na99 tional drive-thru restaurant chain, Shelley gets a top up on her loyalty card for every RIVET AND BOLT CUTTERS 60 minutes of IDLE-FREE time. Easily shears rivets and bolts in bumpers, grills, Her childrens hospital is deframes andlocal brackets. lighted too. They get a ve cent donaUPT 65530 0.401" shank ................................. 17.99 UPT 65616 0.498"60 shank ................................ 21.99 tion on every minutes of IDLE-TIME saved. The real icing on the cake as far as Shelley is concerned, is when she gets a thank you video clip on her smart phone STARTING FROM from an IDLE-FREE girl at a local school. 99 it THAT makes Shelleys day. She shows to the kids in the back seat. Leah giggles. SEPARATORS The manufacturer and the dealership 0.401" shank are thrilled new prospect 27.99 trafUPT 65590 Tiebecause rod ....................................... c has increased by 6 percent in the last UPT 65592 Ball joint ..................................... 28.79 quarter. Existing customers and new ones are thanking them for taking the lead on saving so much fuel and emissions for our kids, while educating them on how to protect their vehicle investment by avoiding excessive IDLE-time. Less IDLE-time (which is like hard city-miles on the engine and exhaust) can also translate into better re-sale value for their vehicle. Its a plus for the customer and a plus for the dealership, wholl likely be involved in the resale of the car. Many dealer customers had run their

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vehicles thinking of the old IDLE-myths: re-starts are bad, IDLING is good, long warm-ups are needed. They just werent aware. It was an easy sell. They know this is what their kids are learning in school. Theyre grateful! Meanwhile, theres a growing buzz on social networks about going IDLE-FREE for our kids with the fun app and authentic campaign, how it all adds up, watching the collective savings grow. People are entranced with real numbers in near real time, actually reducing emissions in the race to do something about climate change. In the past quarter, the manufacturer and its partners have inspired Canadians to collectively save $3.1 million in fuel and 6000 tons of emissions. The green PR, social and community engagement for all IDLE-FREE for our kids partners is invaluable in a day and age

of accelerated climate change and the markets desire/demand for authentic sustainability. $3.1 million in savings is the tip of the ice burg. How far is IDLE FREE Guys vision from reality? Not far at all. V.1 of the IDLE FREE App powered by Blue Spurs will be available for free download May 1, 2014 at www. IDLEFREE.org. V.2 will soon follow, after Zima crosses the country in CLEAR ACROSS CANADA beginning May 1 in Vancouver. Hell be driving his IDLE FREE Pace Car to Halifax, June 4, to clear the air on IDLE-myths inspiring Canadians to save $3 Billion a year when theyre parked. Zima is a passionate hockey dad, The IDLE-FREE Guy, creator of Canadas Leading IDLE-FREE campaign. In 2006, he made a promise to his two kids to do something big for their future environment.

EMPLOYER OF CHOICE: TODAYS FOCUS ON THE FUTURE

HE TRUCKING INDUSTRY HAS MADE GREAT STRIDES IN GREEN TECHNOLOGY OVER THE LAST NUMBER OF YEARS, ALL OF WHICH HAVE ONE THING IN COMMON THEY INVOLVE PEOPLE.

Council Atlantic is proud to congratulate Eassons Transport Ltd., Clarke Road Transport Inc., Atlantic Pacic Transport Ltd., Newterm Logistics Inc., Atlantica Diversied Transportation Systems, Warren Transport Ltd., Keltic Transportation Inc., Tom MacDon-

The Trucking Human Resource Sector Council Atlantic continues to recognize the outstanding efforts of the people who worked to attain the Employer of Choice designation. Although it is not geared to those who accomplish green milestones, each recipient contributes to the successful future of industry. Employer of Choice was developed through industry consultation. The designation is based on ve key factors, the most important of which is employee endorsement weighted at 70 percent. This year employee endorsements ranged from a driver feeling his safety was paramount to the success of the eet, to believing that each member of the companys team was part of one big family. M. HOSFORD, C. CAIL, D. CASSELL - ADTS; R. LEDUE, R. MACDONALD - TOM MACDONALD TRUCKING; G. WHITE - ADTS; E. SODE - KELTIC TRANSPORTATION; T. SEWARD, V. HATCHER - CLARKE ROAD TRANSPORT; Todays marketplace dictates that successful busiT. BENT - EASSONS; J. COTTERILL - CLARKE ROAD TRANSPORT; M. CLEMENTS - KELTIC; M. FILLMORE, nesses need to have employee satisfaction at the top of C. LITTLE - ATLANTIC PACIFIC. their list. Whether this means more time at home, better routes, good relationships with dispatchers or putting a new ald Trucking and Eastern Shore Cartage. driver in a state-of-the-art low sulfur diesel truck, whatever can Applications for the Employer of Choice program are accepted be done to retain the best must be done. This years recipients of throughout the year. The THRSC Atlantic will work with you durthe Employer of Choice designation have made a concerted effort ing the process to achieve your designation. For more informato recruit and retain talent. The Trucking Human Resource Sector tion, visit www.thrsc.com or call us at 1-877-858-1908.
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