A

For the

STUDY ON CONSUMERS PREFERENCE TOWARDS FINANCIAL NEWSPAPERS

In partial fulfilment of two years-full time M.B.A. Programme GLS-Institute of Computer Technology (MBA) BATCH-2012-2014

Submitted to:- Prof. Harshit Shah

Submitted by :- Vedant Mistri (GLS 1223) Enrolment No:- 127140592023

Index
Sr. No 1 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 1.10 1.11 1.12 1.13 1.14 1.15 1.16 1.17 1.18 Particulars Research Methodology Research question Research Objective Literature review Benefit of study Limitation Scope of study Research design Sampling Method of data collection Nature of research Data collection and interpretation Qualification of researcher Budget Schedule Facilities and special recourses Project management Bibliography Questionnaire Page no. 3 3 3 3 5 5 5 6 6 7 7 7 7 8 8 8 8 9 9

1. RESEARCH METHODOLOGY
1.1 Research question:
A comprehensive study on financial newspaper readers.

1.2 Research Objective:

1.2 A Primary objective: A comparative study on financial newspaper readers.

1.2 B Secondary objectives: To study the impact of occupation on buying behavior. To find out market share of financial newspaper in Himatnagar city. To study the motivating factors for subscribing/reading financial newspaper To study repetitive buying pattern of financial newspaper. To study existing information gap being provided by reader. To study preference towards different financial newspapers.

1.3Literature Review: 1. (Newspapers on the rise in the Indian market, 2013)

When we talk about survival of the printed newspaper, there are three things that come to mind printing, news, and news on paper. Therefore, we have to be clear as to whose survival possibilities we are asking about. If it is printing, then let me tell you that recorded history of print media can be traced back to the 1st century BC, during the time of Julius Caesar. Thereafter, we see it appearing in China in the 8th century AD, and then on. Unless you are sitting under the open sky in a field, looking up and admiring the blue sky, you are sure to find some printed material. Apart from newspaper, books, calendars, booklets, brochures, packets, and a number of special printing like solar
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printing, print on glass, print on ceramic, print on decorative tiles, you will find laminates, printed circuit board or textile printing. 2. (Kirchhoff, 2010) The newspaper industry is now losing its market as day by day many readers are turning to online news from newspaper. In between 2008-10 almost 8 newspaper companies had shut down because of recession & its effects.Newspaper companies are one side losing their customers because of internet & in other side, because of recession companies are also facing problem of decrease in revenue from advertisement. So companies face problems from both sides.Newspaper companies really need new business model for them. Cost cutting is also not much efficient to sustain in long run.

3. (Fan, 2012) A study done on U.S. Daily newspaper market where researcher had studied almost 422 newspapers/ year for almost 7 years of study. It had majorly focused on ownership consolidation between 2 companies (Star Tribune and the St. Paul Pioneer Press in Minneapolis market).The publisher of these two newspapers had decreased the content quality, the local news ratio and variety of the Star and the Pioneer. Subscription prices of both newspapers increase. It led to a decrease in circulation of both newspapers, with a larger drop in the Pioneer.Merger between 2 newspapers led to decrease in customer base, as the same newspaper was not able to serve to both type of customers as it was earlier used to cater.A couple of limitations had been faced by researchers which can be removed & can be made a good future topic for research.

4. (Newspapers : Why Indias newspaper industry is booming, 2011)

The newspaper has a weekly circulation of more than four thousand copies, but its offices are modest. One small room with bright blue walls houses the production team which comprises no fewer than seven people at any given time. The adjacent room, piled high with old editions, is the reception area hosting a steady stream of local businessmen and women here to take out advertisements. Advertisements are the
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lifeblood of this local newspaper and its pages are filled with classified postings for jobs and services. Revenue from these is growing, and keeps the paper functioning, says its editor Vincent D'Souza. This is in stark contrast to that of many local newspapers in the US and the UK, which have been forced to shut down or scale back because of diminishing advertising income."The story in India is quite different because local businesses are growing because of globalisation and opening up of the markets

1.4 Benefits of study : Companies prospective o Different financial newspaper companies will get to know about their market
share of financial newspapers. o Result of study will be useful to work upon week points of their product, which lead to improve quality and customer satisfaction. Readers prospective o Readers will get new and innovative products and services based on their current requirements.

1.5 Limitations to the study:

Only 300 samples will take, which is not covering all population of financial newspaper reader in Himatnagar city. Here survey includes only Himatnagar city, so results may not be applicable to other cities. Time available for the study is just 6 weeks. Cost of research is very low.

1.6 Scope of Study:

The scope of the study refers the sample frame from where samples will take. Here the scope of the study is limited to the Himatnagar city only.

1.7 Research design:

A research design encompasses the methodology and procedures employed to conduct scientific research. The design of a study defines the study type (descriptive, correlation, semi-experimental, experimental, review, meta-analytic) and sub-type (e.g., descriptive-longitudinal case study), research question, hypotheses, independent and dependent variables, experimental design, and, if applicable, data collection methods and a statistical analysis plan. Research design is going to deal with aspects such as how we will achieve earlier mentioned objectives.

Descriptive Research
Descriptive research is the exploration of the existing certain phenomena. The main goal of this type of research is to describe the data and characteristics about what is being studied. The idea behind this type of research is to study frequencies, averages, and other statistical calculations. As area of our research in not completely new, we chose to use descriptive research design for research project. Descriptive research, also known as statistical research, describes data and characteristics about the population or phenomenon being studied.

1.8 Sampling
Sampling is concerned with the selection of a subset of individuals from within a statistical population to estimate characteristics of the whole population, who are the readers of financial newspaper reader of Himatnagar city with basis of convenience sampling method.

1.8 A Sampling unit

o

Here sampling unit will be the financial newspaper reader of Himatnagar city

1.8 B Sampling size o Sampling size is defines the no. of samples to be taken for research. Sample size would be around 300 respondents 10 experts review.

1.9 Method of data collection:

1.9 A Primary data collection source : o Structured Questionnaire o Interview of relevant experts/professionals.

1.9 B Secondary data collection sources: o Renowned Journals. o Newspaper articles & blogs. o Official websites.

1.10 Nature of research:

Qualitative research will be considered where different parameters & their influence on readers will be measured. On the basis of readers rating for newspaper on different parameters, different newspapers attributes compared.

1.11Data collection and interpretation :

Primary data will be collected through questionnaires as well as interview of experts. And secondary data will be collected through websites, news articles and journals. The next stage will be analyzing the collected data to get important facts and raw data. To analyze data collected we will use statistical method such as different test which will include F-test, chi-square test, T-test etc whichever would be feasible with one and more than one variable.

1.12 Qualification of researcher:

MBA Pursuing, BBA Graduate

1.13 Budget:
Major costs involved in our study and preparation of project report is outlined as under. Transportation cost Stationery cost Other miscellaneous expenses

1.14 Schedule:
Event Time

Selection of topic Preparation of research proposal Questionnaire Preparation Primary data collection Secondary data collection Data analysis & findings Final draft of report

8/6/2013 15/6/2013 17/6/2013 29/6/2013 Continuous process 5/7/2013 10/7/2013

1.15Facilities and special recourses:

Guidance from faculty member Internal: External: Prof. Harshit Shah Mr. KunalPanchal

Institute internet facility Library resources

1.16Project management:
Project management section is used to show how all the phases will be brought together. This include The research organization Management plan and control for executing the research plan Management and technical reports
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The researchs relationship with the sponsor. Financial and legal responsibility Management competency

1.17 Bibliography

Donald R. Cooper, P. S. (2011). Business Research Methods. McGraw-Hill Education.

Kothari, C. R. (2004). Research Methodology (2 ed.). New Delhi, Gujarat, India: New Age International (P) Limited.

Bhattacharya, D. (2009). Research Methodology. new delhi: Excel books. Newspapers on the rise in the Indian market. (2013, may 22). Retrieved june 18, 2013, from www.printweek.in: http://www.printweek.in/Feature/344189,newspaperson-the-rise-in-the-indian-market.aspx

1.18 Questionnaire Q.1 Which Financial do you read daily? [ Please Tick ] [ ] Business standard [ ] MINT [ ] Economic Times [ ] Financial Express [ ] Business Line [ ]Other ( .)

Q.2 Which area of information you prefer most? [ ] Economy [ ] Investment guide [ ] Global/International [ ] Other ( [ ] SME .)

[ ] Market/Business

[ ] Education finance

Q.3 How much time do you spend for reading a news paper?( In min.) [ ]0-10 [ ] 10-30 [ ] 30-60 [ ] Above 60

Q.4 Which type of subscription do you prefer to pay? [ ] Daily [ ] Monthly [ ] Half yearly [ ] Yearly

Q.5 which are the factors of concern to buy the financial daily?
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[ ] Brand

[ ] Information

[ ] Price

[ ] Print Appearance [ ] Other ( .)

[ ] Stock Information

[ ] Language

Q.6 By which mode do you like to get your financial daily? [ ] At home [ ] Library [ ] At office [ ] Other ( [ ] from store .) [ ] e-paper

Q.7 How do you find the language of news paper? [ ] Hard [ ] Moderate [ ] Easy

Q.8 Which promotional tool motivates you to buy your financial daily? [ ] Gifts [ ] Discount coupon [ ] Magazine/ Add on

Q.9 Since what time you are reading your newspaper? [ ] 6 Month [ ] 1 Year [ ] 3 Years [ ] Above 3 years

Q.10 Does any increase in price of your fin. daily, still you prefers your daily? [ ] Yes [ ] Up to certain limit [ ] No

Q.11 Please rate the attributes of your financial newspaper: (1 most to 5least)

Attributes
Language Analysis / Presentation Contents/ news Coverage Information/ Investment tips Supplements Editorial by exports

Business Standard

Economic Times

MINT

Financial Express

Business Line

Other

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Layout Price Local/International News Paper & Inc quality

Q.12 Rate your satisfaction level of your financial daily. [ ] Highly satisfied [ ] Highly dissatisfied Q.13 What can you expect more from your financial daily? ________________________________________________________________ ______________________________________________________________ [ ] Satisfied [ ] Moderate [ ] Dissatisfied

Customer Demographic Profile:

1. Name : 2. Contact No./ E-mail Id.: 3. Age: [] 18-25 [] 26-35 [] 36-45 [] 46-55 [] 56 and above

4. Occupation: [ ]Business [ ] Service [ ] Professional [ ] Student 5. Educational background:

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