COMPANY PRESENTATION

Hisense International Co., Ltd May 10, 2010

Hisense Group Profile

HISENSE HEADQUARTERS

Founded in 1969 as a small radio factory in China China, Hisense has grown into a multibillion dollar global conglomerate.

Hisense is recognized as a world leading provider of flat panel TVs, household appliances, and communications and is recognized as a global top 10 player by large business intelligence and industry research institutions.

Hisense is now a household brand in China for its technology and quality.

H I S E N S E

T O W E R

Hisense headquarters is located in the beautiful coastal city of Qingdao, China.

Corporate Milestone
2010, Chairman Zhou, CES keynote speech 1997, Listed in Shanghai stock market

1969,Qingdao #2 Radio Factory

2004, No. 1 flat TV sales in China

2008, , Joint venture with Whirlpool for the development of innovative appliances 2001, National 2001 National Quality award
1979, Qingdao TV Factory established

2006, Acquisition of Kelon and Ronshen 2002, Joint venture with Hitachi for Air Conditioning

Company Structure
48.4% HISENSE Electronic
Shanghai Exchange: 600060

24 8% 24.8%

HISENSE KELON
Hong Kong Exchange: 000921 Shenzhen Exchange: 000921

HISENSE International

Group

Overseas Branch Companies

HISENSE Intelligent Commercial Equipment

HISENSE Communications

HISENSE Broadband Multimedia

16 more subsidiaries

Organization Structure
Chairman

Mr. Houjian Zhou

President

Ms Shumin Yu

Strategy & Development Committee

EVP
Mr. Hongxin Liu GM of TV company

EVP
Dr. Lan Lin GM of Hisense Intl

DGM
Mr. Jiren Zhang TV factory

DGM
Mr. Okamoto Teiji R&D

DGM
Mr. John Huang White goods business

DGM
Mr. Henry Liu TV business

Mr. Qunmao Liang Product Director

Mrs. Julia Zhu Dept. Director

Mrs. Laura Jiao Regional Manager

Mr. Jacky Huang Regional Manager

Mr. Robin Fan Regional Manager

Business Domains
Communications Consumer Electronics

#1 in flat panel TVs in China for 7 consecutive years

Leading technology in TDSCDMA

Household Appliances

Information Technology gy

#1 inverter split AC market share for 13 consecutive years and #2 refrigerator market share in China

#1 in POS systems with 40% of the Chinese retail market

ProductRange
Ou p Our products oductshave a ewon o several se e a awardsathomeandabroadinthe nameoftechnology,design,and quality q ymanagement. g

Production Bases and Capacity

Xinjiang Yingkou

BrownGoods White Goods

Beijing TV: 16.1 million Liaoning Zibo Qingdao Linyi Yangzhou Nanjing Huzhou Chengdu Mobile: 4.9 million Air Conditioner: 9.2 million Refrigerator: 10.7 million

Shunde Guiyang 19 factories worldwide, including China, South Africa, Algeria and Egypt

Overseas Subsidiaries
Overseas Production Bases Overseas R&D Centers Overseas Companies Overseas Branches

Algeria
Industrial Town Egypt Helwan Egypt

Silicon Valley USA

USA Australia Hong Kong South Africa Belgium Italy Spain Hungary UK Malaysia

Russia Algeria Egypt India Kirghizia Saudi Arabia Canada

Chicago USA Belgium

South Africa

Sales Performance
8,200

USD1Million n

6,369 4,882

6,866

7 154 7,154

Group

Total sales revenue for 2009 was $8.2 billion.

1 1,000 000

USD1M Million

Overseas Market

735

751

Overseassalesrevenuefor2009 was$1Billion,and2010 estimatedwillbe$1 $1.43 Billion, 43Billion amongwhichtheHisensebrand businesswillshare35%.

Overseas Sales By Products

2000 2000 1800 1600 1400 1200 1000 800 600 400 200 0 Unit:,000pcs TV Fridge Freezer AC 6% 300 41% 1500 1100 TV

BYVOLUME
Fridge Freezer AC

22%

31%

BY REVENUE
TV Fridge 11% 18% 5% 25% 43% Freezer AC Other

450 400 350 300 250 200 150 100 50 0

430

250 180 105 35

TV
Unit: USD Million

Fridge

Freezer

AC

Other

Hisense Innovation
In 1997, Hisense released inverter air conditioning products. Since then, the company has maintained leadership in inverter technologies in China. In 2005, Hisense launched "Hiview", the first self-owned intellectual property digital audio/video processing chip in China and put it into industrial application. From then on, the TV industry in China finally has its own chips. In 2005, Hisense released the first commercial Fiber To The Home (FTTH) module. Then in 2008 it de 2008, developed eloped the 10G PON fiber optical transcei transceiver er mod module le which hich demonstrated its leading position in this field. In 2007, Hisense took the lead in researching and manufacturing LCD modules production line. and built China's first LCD module p In 2008, Hisense launched its own LED backlight LCD TV, which made it the only enterprise in China and one of the only three enterprises in the world to place this type of TV on the market. In 2008, Hisense developed HICON, its intelligent transportation system. The HICON system, composed of self-adapting signaling and public transportation management g was utilized in the 2008 Beijing j g Olympic y p Games. Hisense is and has been the leader of Chinese mobile terminal design technology and is the first Chinese company to launch mobile phones with 3G standards.

IndustrialChainIntegration

Hisense produces its own LCD Modules LED backlight Modules 3D TV

1

Cutting-edge Technology

Hisense is among the five founders of the Intelligent Grouping and Resource Sharing (IGRS) Standard Committee.

Hisense is one of the founding members of DIIVA standard.

In 2009, the IEC/TC110 annual meeting chose Hisense to lead documenting standard for sectional specification of LED backlight unit and to be co-leaders for generic specification.

Hisense is Chinas major Fiber to the Home (FTTH) solution provider

Hisense Intelligent Transportation System

Hisense DNet-home Digital Home System

GlobalJointVentures
Hisense and Hitachi have formed a joint-venture for the production and marketing of commercial and residential air-conditioning systems a deal that has raised the industry standard.

A joint-venture between Whirlpool and Hisense has and will continue to produce world-class, innovative refrigerators and washing machines for the Chinese and overseas markets.

Two leading companies in the information systems industry, Hisense and IBM, have joined for the production of state-of-the-art information technology.

Microprocessor and graphic solutions provider, AMD, established a Joint Lab Design Center with Hisense. Through this center, the companies will jointly optimize digital home electronics hardware and software platforms.

Company Core Values

Hisense R&D Headquarters in Qingdao, China Hisense Information and Industrial Park

The 4th Hisense Global Partners Conference

Opening Ceremony of Hisense Chenjiaba Primary School in Sichuan Province

Thank you!