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SAUCES, DRESSINGS AND CONDIMENTS IN MEXICO

Euromonitor International December 2013

SAUCES, DRESSINGS AND CONDIMENTS IN MEXICO

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LIST OF CONTENTS AND TABLES


Headlines ..................................................................................................................................... 1 Trends .......................................................................................................................................... 1 Competitive Landscape ................................................................................................................ 2 Prospects ..................................................................................................................................... 3 Category Data .............................................................................................................................. 3 Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Sales of Sauces, Dressings and Condiments by Category: Volume 2008-2013 .................................................................................................... 3 Sales of Sauces, Dressings and Condiments by Category: Value 2008-2013 .................................................................................................... 4 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2008-2013 ....................................................................................... 5 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2008-2013 ....................................................................................... 6 Sales of Wet/Cooking Sauces by Type: % Value Breakdown 20082013 ............................................................................................................. 6 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2009-2013 .......................................................................................... 7 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2010-2013 .................................................................................................... 8 Distribution of Sauces, Dressings and Condiments by Format: % Value 2008-2013 .......................................................................................... 9 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018 ....................................................................................... 9 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018 ........................................................................................ 10 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018 .................................................................... 11 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018 ....................................................................... 11

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SAUCES, DRESSINGS AND CONDIMENTS IN MEXICO


HEADLINES
Sauces, dressings and condiments is set to record retail volume growth of 1% to reach 886,000 tonnes and current value sales growth of 6% to reach Mx$50.2 billion in 2013 Maruchan enters bouillon/stock cubes in summer 2013 Barbecue sauces is expected to register the strongest growth, with 10% in volume and 7% in value terms Unit price of sauces, dressings and condiments set to grow by 4% to reach an average Mx$57 in 2013 Competitive environment is highly fragmented but with high concentration on leading companies Grupo Herdez SA de CV and Conservas La Costea SA de CV accounting for combined 33% value share Sauces, dressings and condiments is expected to record a 3% constant value CAGR to reach Mx$58 billion and a retail volume CAGR of 2% to reach 994,000 tonnes in 2018

TRENDS
The health and wellness trend continued to grow and this was observed in the recent increase in salads as a side or main dish among Mexican consumers. Salad dressings is set to record 6% retail volume growth, comprised of low fat and regular salad dressings to reach 31,000 tonnes during 2013. Sauces, dressings and condiments is a mature category that shows reasonable growth mainly because the vast majority of those products are already purchased and used regularly in Mexican cooking. 2013s predicted growth will be marginally lower than the ave rage volume growth of the review period. Barbecue sauces is predicted to record the fastest retail volume growth of 10% in 2013, as this is a nascent product that is gaining in popularity in Mexico, particularly in the northern region of the country, where people commonly barbecue their meat. Sauces, dressings and condiments comprises a varied amount of products; however the average unit price in 2013 is set to stand at Mx$45 with 3% growth from the previous year. This category has products that range from having very reasonable prices like tomato pastes from less than Mx$30 to products more sophisticated and expensive such as herbs and spices that can go up to an average of Mx$390. Wet/ cooking sauces is a strong and very familiar product among Mexican cuisine, especially by a very traditional wet/cooking sauce: mole (a traditional and fairly thick cooking sauce) and its large amount of varieties inside it offers; another type of mole has entered called pipin. Mole represents 65% of the wet/cooking sauces category in Mexico and this is driven by the years and years of being part of traditional Mexican cuisine and mole is expected to continue to lead wet/cooking sauces over the forecast period. Salsa casera, which is commonly used to prepare chilaquiles, is also included in this category. The most popular types of table sauces in Mexican sauces, dressings and condiments are spicy, hot and with chile or pepper. Mexican cuisine is famous for its love of spiciness and this

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is why table sauces are widely used and why the category is very fragmented but set to account for total sales of Mx$24 billion for 2013. Regarding other sauces, dressings and condiments, only mayonnaise and ketchup are in more demand than spicy chili/pepper sauces, this, driven mainly by the foodservice. However, spicy and hot table sauces have more years of tradition inside Mexican cuisine and even though part of this tradition is making them at home, as the pace of life has become more accelerated and stressed consumers search for convenience, it drives the growth of packaged industrialised sauces. Two major products among sauces, dressings and condiments face major competition against unpackaged products and these are, wet/cooking sauces and herbs and spices. As being a strong part of traditional Mexican cuisine, these products are very commonly found sold in bulk (in the case of wet/cooking sauces) and sold loose in the case of herbs and spices, in traditional markets. Elderly consumers appear to be more frequent shoppers of these products in traditional markets, while younger consumers who search for more convenience are those that can purchase them in grocery retailers where they can find them packaged. However, it is not an exclusive or completely age segmented way of shopping and young or older consumers can be found at any of those channels buying these products. Sauces, dressings and condiments forms a strong part of Mexican cuisine and new trends in products are sold throughout all distributing channels, modern and traditional grocery retailers alike; however, independent small grocers is set to hold 41% value share in 2013.

COMPETITIVE LANDSCAPE
Grupo Herdez SA de CV is set to lead sauces, dressings and condiments in 2013 with value share of 19%. The company benefits from having a str ong positioning among consumers minds, strong distribution operations and decades of presence. Grupo Herdez is present in many sauces, dressings and condiments and offers its own as well as licensed brands like McCormick. Set to rank second is Conservas La Costea SA de CV which holds 14% value share. Successful strategies during 2012 and 2913 in sauces, dressings and condiments were connected to convenience which is a strong trend among consumers in many industries. Mi Pollo al Horno by Unilever Groups Knorr brand and Jugoso al Horno by Nestls Maggi brand were well received by consumers and those products appeared to help them reduce time in cooking as well as making preparation easier. New launches in 2012/ 2013 included Jugoso al Horno by Nestls Mag gi brand and its competitor Mi Pollo al Horno by Unilevers brand Knorr. The latter was accompanied by strong media and point-of-sale activities and with internet web pages with videos of clear instructions on how to use the product. These launches involved a pouch which contained a plastic bag to put chicken in (in the case of Knorr but also meat in the case of Maggi), and a little envelope with seasoning powder to pour in the bag right before putting the chicken (or meat) in the oven. Advertising campaigns during the review period were mainly to support the new launches mentioned before. No new packaging innovations were detected during the review period. According to interviews during the review period, there is low loyalty among sauces, dressings and condiments which means there is a considerable number of consumers who are willing to trade brands for more affordable products. Private label is set to account for 4% value share of sauces, dressings and condiments during 2013. Economy products are majorly found in

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traditional grocery retailers, markets and discounters, while premium and standard products can be found in modern grocers and even some department stores.

PROSPECTS
Sauces, dressings and condiments is expected to continue to grow with a 3% constant value CAGR over the forecast period; however it is much linked to natures wellbeing or disasters. Previous years droughts caused rising prices in the category during 2011 and at the beginning of 2012 which is an example of the threat that the climate can cause to the category as having many of its products based on herbs, spices and grains among other natural ingredients. However, packaged sauces are generally expected to perform well in the future as the increasing pace of life in Mexico causes many local consumers to switch from making these traditional products from scratch at home to purchasing them pre-made to reduce time spent cooking. This is part of a larger trend towards convenience products in the country. Being a mature category with decades of performance in most of its products, the predicted performance is expected to be reasonable, with steady growth and an expected retail volume CAGR of 2%. Growth rates are expected to perform with steady, marginal growth over the forecast period led by salad dressings and table sauces which are so important to Mexican consumers. Potential threats to growth are mainly linked to natures adverse events. Salad dressings is expected to record the biggest increase in retail volume terms over the forecast period with a 5% CAGR; a situation driven by the trend of having healthier meals and salads for a main dish or as a side dish. Salad dressings however is still small in size accounting for just 3% share of retail volume sales, while table sauces and pickled products are part of the traditional Mexican cuisine and account for the vast majority of the category accounting for 76% share of retail volume sales. Prices, under normal circumstances are expected to rise marginally over the forecast period with no big increases for the category. However, as in other packaged food categories, price food increases might affect sauces, dressings and condiments, especially by the raw ingredients used in them like grains. Distribution is expected to remain similar with no significant changes for the forecast period. As with other packaged food categories, sauces, dressings and condiments is expected to benefit from the increasing outlets of convenience stores and discounters but the biggest channel is expected to continue being independent small grocers. According to recent law modifications that affected sweet and savoury snacks, leading companies in sauces, dressings and condiments are expected to launch innovations with less sodium and or less fat in them. There is a trend that is helping to drive volume growth in salad dressings and this trend is expected to continue demanding healthier products across the category. 2012/2013 product launches as mentioned, were well received by consumers who continued to search for convenient products that help them invest less time and effort while cooking. These launches are expected to perform well in the short-term and might even make other competitors look to similar products to maintain share.

CATEGORY DATA
Table 1 Sales of Sauces, Dressings and Condiments by Category: Volume 2008-2013

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'000 tonnes 2008 Cooking Sauces - Bouillon/Stock Cubes - Dry Sauces/Powder Mixes - Herbs and Spices - Monosodium Glutamate (MSG) - Pasta Sauces - Wet/Cooking Sauces Dips Pickled Products Table Sauces - Barbecue Sauces - Brown Sauces - Cocktail Sauces - Curry Sauces - Fish Sauces - Horseradish Sauces - Ketchup - Mayonnaise - Mustard - Oyster Sauces - Salad Dressings - Soy Based Sauces - Spicy Chili/Pepper Sauces - Tartare Sauces - Vinaigrettes - Worcester/Steak Sauces - Other Table Sauces Tomato Pastes and Pures Other Sauces, Dressings and Condiments Sauces, Dressings and Condiments
Source:

2009 67.4 35.0 1.2 8.1 23.0 1.2 290.6 309.6 0.1 62.3 149.3 6.4 25.6 0.7 51.3 0.0 13.9 131.9 800.7

2010 68.6 35.4 1.3 8.5 23.5 1.3 301.0 324.1 0.1 69.0 155.0 6.5 25.7 0.7 53.0 0.0 14.1 134.0 828.9

2011 70.6 36.4 1.3 8.6 24.3 1.3 307.1 340.9 0.1 73.9 160.7 6.9 28.0 0.7 56.2 0.0 14.4 136.0 855.9

2012 72.7 37.3 1.4 8.8 25.2 1.3 304.6 352.8 0.1 74.7 167.5 7.0 29.6 0.8 58.5 0.0 14.7 136.8 868.1

2013 74.7 38.2 1.4 9.0 26.1 1.4 307.8 365.0 0.1 76.2 174.0 7.1 31.4 0.8 60.3 0.0 15.0 137.6 886.4

66.3 34.1 1.4 8.2 22.6 1.2 316.0 285.3 0.1 60.9 124.8 6.3 25.7 0.7 51.9 0.0 15.0 96.9 765.7

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Table 2 Mx$ million

Sales of Sauces, Dressings and Condiments by Category: Value 2008-2013

2008 Cooking Sauces - Bouillon/Stock Cubes - Dry Sauces/Powder Mixes - Herbs and Spices - Monosodium Glutamate (MSG) - Pasta Sauces - Wet/Cooking Sauces Dips Pickled Products Table Sauces - Barbecue Sauces - Brown Sauces 4,896.0 2,633.7 496.7 483.2 1,282.4 138.0 11,948.3 16,290.9 6.1 -

2009 5,810.4 3,462.2 444.6 595.6 1,308.1 140.8 11,667.9 18,187.6 6.4 -

2010 6,157.5 3,634.1 471.3 652.5 1,399.6 150.7 12,601.3 19,566.8 7.7 -

2011 6,508.3 3,788.8 504.2 698.1 1,517.1 159.7 12,805.6 21,391.0 7.9 -

2012 7,046.0 4,261.2 523.5 737.0 1,524.3 168.0 13,275.2 22,840.8 8.4 -

2013 7,468.3 4,522.2 553.9 779.8 1,612.5 176.9 13,886.5 24,438.0 9.0 -

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- Cocktail Sauces - Curry Sauces - Fish Sauces - Horseradish Sauces - Ketchup - Mayonnaise - Mustard - Oyster Sauces - Salad Dressings - Soy Based Sauces - Spicy Chili/Pepper Sauces - Tartare Sauces - Vinaigrettes - Worcester/Steak Sauces - Other Table Sauces Tomato Pastes and Pures Other Sauces, Dressings and Condiments Sauces, Dressings and Condiments
Source:

2,572.3 6,311.8 372.0 2,217.5 54.3 3,729.7 1.6 1,025.7 2,444.0 35,717.2

2,699.0 7,681.8 451.3 2,184.6 57.0 4,134.6 1.9 971.0 3,317.7 39,124.3

3,074.1 8,296.4 494.0 2,286.1 62.3 4,298.9 2.0 1,045.3 3,700.2 42,176.5

3,427.0 8,951.1 522.8 2,519.3 65.6 4,782.3 2.1 1,112.8 3,885.3 44,749.9

3,600.9 9,628.4 527.3 2,684.1 69.2 5,144.2 2.2 1,176.1 4,047.6 47,377.6

3,766.7 10,368.7 548.9 2,928.9 73.4 5,496.8 2.4 1,243.4 4,225.0 50,194.8

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Table 3

Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2008-2013

% volume growth 2012/13 Cooking Sauces - Bouillon/Stock Cubes - Dry Sauces/Powder Mixes - Herbs and Spices - Monosodium Glutamate (MSG) - Pasta Sauces - Wet/Cooking Sauces Dips Pickled Products Table Sauces - Barbecue Sauces - Brown Sauces - Cocktail Sauces - Curry Sauces - Fish Sauces - Horseradish Sauces - Ketchup - Mayonnaise - Mustard - Oyster Sauces - Salad Dressings - Soy Based Sauces - Spicy Chili/Pepper Sauces - Tartare Sauces - Vinaigrettes - Worcester/Steak Sauces - Other Table Sauces Tomato Pastes and Pures Other Sauces, Dressings and Condiments 2.7 2.2 3.4 2.3 3.7 3.0 1.1 3.5 10.5 2.1 3.9 1.7 6.0 2.6 3.2 4.4 2.3 0.6 2008-13 CAGR 2.4 2.2 0.7 1.9 2.9 3.1 -0.5 5.1 9.0 4.6 6.9 2.6 4.1 3.2 3.1 1.7 0.0 7.3 2008/13 Total 12.6 11.7 3.4 9.7 15.5 16.2 -2.6 27.9 53.7 25.1 39.4 13.6 22.2 17.3 16.3 9.0 0.2 42.0 -

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Sauces, Dressings and Condiments


Source:

2.1

3.0

15.8

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Table 4

Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2008-2013

% current value growth 2012/13 Cooking Sauces - Bouillon/Stock Cubes - Dry Sauces/Powder Mixes - Herbs and Spices - Monosodium Glutamate (MSG) - Pasta Sauces - Wet/Cooking Sauces Dips Pickled Products Table Sauces - Barbecue Sauces - Brown Sauces - Cocktail Sauces - Curry Sauces - Fish Sauces - Horseradish Sauces - Ketchup - Mayonnaise - Mustard - Oyster Sauces - Salad Dressings - Soy Based Sauces - Spicy Chili/Pepper Sauces - Tartare Sauces - Vinaigrettes - Worcester/Steak Sauces - Other Table Sauces Tomato Pastes and Pures Other Sauces, Dressings and Condiments Sauces, Dressings and Condiments
Source:

2008-13 CAGR 8.8 11.4 2.2 10.0 4.7 5.1 3.1 8.4 8.1 7.9 10.4 8.1 5.7 6.2 8.1 7.9 3.9 11.6 7.0

2008/13 Total 52.5 71.7 11.5 61.4 25.7 28.2 16.2 50.0 47.3 46.4 64.3 47.6 32.1 35.2 47.4 46.3 21.2 72.9 40.5

6.0 6.1 5.8 5.8 5.8 5.3 4.6 7.0 7.0 4.6 7.7 4.1 9.1 6.0 6.9 9.9 5.7 4.4 5.9

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Table 5 % retail value rsp

Sales of Wet/Cooking Sauces by Type: % Value Breakdown 2008-2013

2008 Caldillo de Tomate Mole Other Mexican Others Total


Source:

2009 15.8 65.5 14.6 4.2 100.0

2010 15.9 65.2 15.2 3.7 100.0

2011 16.0 65.2 15.2 3.7 100.0

2012 16.1 65.1 15.5 3.3 100.0

2013 17.0 65.1 15.1 2.8 100.0

15.6 66.7 14.0 3.6 100.0

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Table 6

NBO Company Shares of Sauces, Dressings and Condiments: % Value 20092013

% retail value rsp Company Herdez SA de CV, Grupo Conservas La Costea SA de CV Herdez Del Fuerte SA de CV Cocina Productos de Maiz SA de CV Sabormex SA de CV Productos del Monte SA de CV Empacadora San Marcos SA de CV Salsa Tamazula SA de CV Kraft Foods de Mxico S de RL de CV Nestl Mxico SA de CV ConAgra Foods de Mxico SA de CV Productos Alimenticios La Morena SA Heinz Mxico SA de CV Campbell de Mxico SA de CV Panamericana Abarrotera SA de CV Marzetti T Co Empresas Tajn SA de CV Sabritas SRL de CV Conserve Mediterraneo di Caivano Reckitt Benckiser Mxico SA de CV Anderson Clayton & Co SA de CV Cocina Mestiza SA de CV McIlhenny Co Barilla Mxico SA de CV Condimentos Cocula SA de CV Alimentos Gavelle SA de CV Salsas Doa Chary SA de CV Hunt-Wesson de Mxico SA de CV La Anita Condimentos y Salsas SA de CV Productos Lol Tun SA de CV Private Label Others Total

2009 17.9 14.7 11.6 8.3 3.5 4.4 3.4 3.0 2.5 1.9 0.9 1.6 0.4 0.5 0.5 0.5 0.3 0.3 0.3 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.1 0.1 0.1 4.3 17.0 100.0

2010 18.2 14.9 11.8 8.5 3.6 4.6 3.4 2.9 2.6 2.0 0.9 1.6 0.5 0.5 0.5 0.5 0.3 0.3 0.3 0.3 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.1 0.1 0.1 4.1 16.0 100.0

2011 18.2 14.5 11.6 8.5 3.6 4.4 3.3 2.9 2.6 2.0 0.9 1.6 0.6 0.5 0.4 0.4 0.3 0.3 0.3 0.3 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.1 0.1 0.1 4.3 16.5 100.0

2012 18.4 14.4 11.6 8.9 3.6 3.4 3.2 3.0 2.6 2.1 2.1 1.6 0.7 0.5 0.4 0.4 0.3 0.3 0.3 0.3 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.1 0.1 0.1 4.3 15.7 100.0

2013 18.9 14.3 11.5 9.1 3.7 3.5 3.2 3.0 2.6 2.1 2.0 1.6 0.9 0.5 0.4 0.4 0.3 0.3 0.3 0.3 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.1 0.1 0.1 4.3 15.1 100.0

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Source:

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Table 7

LBN Brand Shares of Sauces, Dressings and Condiments: % Value 20102013

% retail value rsp Brand La Costea McCormick Del Fuerte Knorr Clemente Jacques Hellmann's Del Monte Herdez San Marcos Kraft Valentina Del Monte Herdez Salsa Casera La Morena Doa Mara Maggi Heinz Bfalo Doa Chonita Rosa Blanca Consomate Prego T Marzetti Provence Solo Costa Brava Del Fuerte Tajn San Marcos Salsa Embasa Private label Others Total
Source:

Company Conservas La Costea SA de CV Herdez SA de CV, Grupo Herdez Del Fuerte SA de CV Cocina Productos de Maiz SA de CV Sabormex SA de CV Cocina Productos de Maiz SA de CV Productos del Monte SA de CV Herdez SA de CV, Grupo Empacadora San Marcos SA de CV Kraft Foods de Mxico S de RL de CV Salsa Tamazula SA de CV ConAgra Foods de Mxico SA de CV Herdez SA de CV, Grupo Productos Alimenticios La Morena SA Herdez SA de CV, Grupo Nestl Mxico SA de CV Heinz Mxico SA de CV Herdez SA de CV, Grupo Conservas La Costea SA de CV Nestl Mxico SA de CV Nestl Mxico SA de CV Campbell de Mxico SA de CV Marzetti T Co Panamericana Abarrotera SA de CV Herdez SA de CV, Grupo Salsa Tamazula SA de CV Herdez SA de CV, Grupo Empresas Tajn SA de CV Empacadora San Marcos SA de CV Herdez Del Fuerte SA de CV Private Label

2010 14.3 10.8 11.3 5.2 3.6 3.4 4.6 3.0 3.0 2.6 2.2 0.9 1.6 1.6 1.3 1.0 0.5 0.6 0.6 0.5 0.5 0.5 0.5 0.5 0.3 0.4 0.4 0.3 0.3 0.4 4.1 19.1 100.0

2011 13.9 10.9 11.3 5.2 3.6 3.4 4.4 3.0 3.0 2.6 2.2 0.9 1.5 1.6 1.3 1.0 0.6 0.6 0.6 0.5 0.5 0.5 0.4 0.4 0.4 0.4 0.4 0.3 0.3 0.3 4.3 19.5 100.0

2012 13.8 11.2 11.2 5.5 3.6 3.4 3.4 3.0 2.9 2.6 2.3 1.9 1.5 1.6 1.2 1.0 0.7 0.6 0.6 0.6 0.5 0.5 0.4 0.4 0.4 0.4 0.4 0.3 0.3 0.3 4.3 19.0 100.0

2013 13.7 11.6 11.1 5.5 3.7 3.5 3.5 3.0 2.9 2.6 2.4 1.8 1.6 1.6 1.2 1.0 0.9 0.6 0.6 0.6 0.5 0.5 0.4 0.4 0.4 0.4 0.4 0.3 0.3 0.3 4.3 18.4 100.0

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Table 8

Distribution of Sauces, Dressings and Condiments by Format: % Value 20082013

% retail value rsp 2008 Store-Based Retailing - Grocery Retailers -- Modern Grocery Retailers --- Convenience Stores --- Discounters --- Forecourt Retailers --- Hypermarkets --- Supermarkets -- Traditional Grocery Retailers --- Food/drink/tobacco specialists --- Independent Small Grocers --- Other Grocery Retailers - Non-Grocery Retailers -- Health and Beauty Retailers -- Mixed Retailers -- Other Non-Grocery Retailers Non-Store Retailing - Vending - Homeshopping - Internet Retailing - Direct Selling Total
Source:

2009 100.0 96.1 48.4 2.2 9.5 3.0 15.4 18.4 47.6 40.6 7.1 3.9 3.9 0.0 0.0 100.0

2010 100.0 96.0 47.9 2.2 9.8 2.5 15.1 18.3 48.1 41.3 6.8 4.0 4.0 0.0 0.0 100.0

2011 100.0 95.5 47.9 2.3 10.1 2.5 14.8 18.2 47.6 41.3 6.3 4.5 4.5 0.0 0.0 0.0 100.0

2012 100.0 95.6 48.0 2.3 10.1 2.5 15.0 18.1 47.6 41.3 6.3 4.4 4.4 0.0 0.0 0.0 100.0

2013 100.0 95.8 48.2 2.3 10.2 2.5 15.1 18.1 47.5 41.3 6.3 4.2 4.2 0.0 0.0 0.0 100.0

100.0 96.1 48.7 2.2 9.0 3.0 15.5 19.0 47.5 39.1 8.4 3.9 3.9 0.0 0.0 100.0

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Table 9

Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018

'000 tonnes 2013 Cooking Sauces - Bouillon/Stock Cubes - Dry Sauces/Powder Mixes - Herbs and Spices - Monosodium Glutamate (MSG) - Pasta Sauces - Wet/Cooking Sauces Dips Pickled Products Table Sauces - Barbecue Sauces - Brown Sauces - Cocktail Sauces - Curry Sauces 74.7 38.2 1.4 9.0 26.1 1.4 307.8 365.0 0.1 2014 76.7 39.0 1.5 9.2 27.1 1.4 311.5 377.9 0.1 2015 78.9 39.8 1.5 9.4 28.2 1.4 315.8 391.2 0.1 2016 81.1 40.5 1.6 9.7 29.3 1.5 319.8 405.2 0.1 2017 83.3 41.2 1.6 9.9 30.5 1.5 324.1 419.9 0.2 2018 85.6 41.9 1.7 10.2 31.8 1.6 328.2 435.2 0.2 -

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10

- Fish Sauces - Horseradish Sauces - Ketchup - Mayonnaise - Mustard - Oyster Sauces - Salad Dressings - Soy Based Sauces - Spicy Chili/Pepper Sauces - Tartare Sauces - Vinaigrettes - Worcester/Steak Sauces - Other Table Sauces Tomato Pastes and Pures Other Sauces, Dressings and Condiments Sauces, Dressings and Condiments
Source:

76.2 174.0 7.1 31.4 0.8 60.3 0.0 15.0 137.6 886.4

77.9 180.9 7.2 33.2 0.8 62.3 0.0 15.4 138.7 906.2

79.7 188.2 7.4 34.8 0.8 64.4 0.0 15.7 139.8 927.1

81.4 195.9 7.5 36.5 0.8 66.7 0.0 16.1 140.9 948.4

83.3 204.0 7.7 38.1 0.9 69.2 0.0 16.5 142.0 970.8

85.3 212.5 7.9 39.7 0.9 71.8 0.0 17.0 143.3 993.9

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Table 10

Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018

Mx$ million 2013 Cooking Sauces - Bouillon/Stock Cubes - Dry Sauces/Powder Mixes - Herbs and Spices - Monosodium Glutamate (MSG) - Pasta Sauces - Wet/Cooking Sauces Dips Pickled Products Table Sauces - Barbecue Sauces - Brown Sauces - Cocktail Sauces - Curry Sauces - Fish Sauces - Horseradish Sauces - Ketchup - Mayonnaise - Mustard - Oyster Sauces - Salad Dressings - Soy Based Sauces - Spicy Chili/Pepper Sauces - Tartare Sauces - Vinaigrettes - Worcester/Steak Sauces - Other Table Sauces Tomato Pastes and Pures Other Sauces, Dressings 7,468.3 4,522.2 553.9 779.8 1,612.5 176.9 13,886.5 24,438.0 9.0 3,766.7 10,368.7 548.9 2,928.9 73.4 5,496.8 2.4 1,243.4 4,225.0 2014 7,689.0 4,632.2 569.4 801.0 1,686.4 181.0 14,034.9 25,369.4 9.7 3,827.5 10,810.3 555.5 3,105.3 75.6 5,707.7 2.5 1,275.2 4,288.1 2015 7,930.9 4,753.7 586.0 824.6 1,766.8 185.5 14,319.8 26,371.5 10.5 3,902.6 11,268.4 564.3 3,284.1 78.1 5,949.5 2.7 1,311.2 4,358.8 2016 8,169.0 4,865.4 602.1 847.7 1,853.7 190.0 14,634.8 27,422.9 11.3 3,966.4 11,776.4 573.7 3,468.2 80.7 6,196.8 2.8 1,346.4 4,422.8 2017 8,405.4 4,972.3 616.3 869.2 1,947.7 194.0 14,927.2 28,468.5 12.2 4,019.9 12,312.0 581.6 3,637.9 83.4 6,441.1 3.0 1,377.5 4,472.9 2018 8,645.1 5,075.8 629.6 890.7 2,049.0 198.0 15,195.6 29,553.6 13.1 4,085.1 12,863.2 588.3 3,811.9 86.3 6,691.7 3.2 1,410.8 4,518.9 -

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SAUCES, DRESSINGS AND CONDIMENTS IN MEXICO

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and Condiments Sauces, Dressings and Condiments


Source:

50,194.8

51,562.4

53,166.6

54,839.5

56,468.2

58,111.2

Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources

Table 11

Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018

% volume growth 2017/18 Cooking Sauces - Bouillon/Stock Cubes - Dry Sauces/Powder Mixes - Herbs and Spices - Monosodium Glutamate (MSG) - Pasta Sauces - Wet/Cooking Sauces Dips Pickled Products Table Sauces - Barbecue Sauces - Brown Sauces - Cocktail Sauces - Curry Sauces - Fish Sauces - Horseradish Sauces - Ketchup - Mayonnaise - Mustard - Oyster Sauces - Salad Dressings - Soy Based Sauces - Spicy Chili/Pepper Sauces - Tartare Sauces - Vinaigrettes - Worcester/Steak Sauces - Other Table Sauces Tomato Pastes and Pures Other Sauces, Dressings and Condiments Sauces, Dressings and Condiments
Source:

2013-18 CAGR 2.8 1.9 3.4 2.5 4.1 3.0 1.3 3.6 10.2 2.3 4.1 2.0 4.8 3.0 3.6 4.8 2.5 0.8 2.3

2013/18 Total 14.7 9.9 18.2 13.1 22.0 16.2 6.6 19.2 62.2 11.9 22.1 10.4 26.5 16.1 19.1 26.6 13.1 4.1 12.1

2.8 1.7 3.4 2.7 4.2 3.2 1.3 3.7 10.0 2.4 4.1 2.0 4.2 3.2 3.8 5.0 2.7 0.9 2.4

Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources

Table 12

Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018

% constant value growth 2013-18 CAGR Cooking Sauces - Bouillon/Stock Cubes - Dry Sauces/Powder Mixes - Herbs and Spices - Monosodium Glutamate (MSG) - Pasta Sauces 3.0 2.3 2.6 2.7 2013/18 TOTAL 15.8 12.2 13.7 14.2

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- Wet/Cooking Sauces Dips Pickled Products Table Sauces - Barbecue Sauces - Brown Sauces - Cocktail Sauces - Curry Sauces - Fish Sauces - Horseradish Sauces - Ketchup - Mayonnaise - Mustard - Oyster Sauces - Salad Dressings - Soy Based Sauces - Spicy Chili/Pepper Sauces - Tartare Sauces - Vinaigrettes - Worcester/Steak Sauces - Other Table Sauces Tomato Pastes and Pures Other Sauces, Dressings and Condiments Sauces, Dressings and Condiments
Source:

4.9 2.3 1.8 3.9 7.8 1.6 4.4 1.4 5.4 3.3 4.0 6.1 2.6 1.4 3.0

27.1 11.9 9.4 20.9 45.5 8.5 24.1 7.2 30.1 17.6 21.7 34.7 13.5 7.0 15.8

Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources

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