The Perfect Client

Andrew is the Aussie bloke living in the U.S.
, Heather is the American gal living in Australia; together they travel the world sharing strategies on how to put your business on Autopilot. Doing business online is no longer about having a website. To get more clients and take care o the ones you have, you!ll need a map. They!ve got it. So, sit back and rela", and welcome aboard. This light is bound to Autopilot #our $usiness. Andrew McCauley: %or today!s podcast, we are talking about the per ect client. MC: Have you picked up our online survival guide yet& 'et prepped or the uture o online marketing by going to www.aybguide.com. Andrew McCauley: Hey everybody( This is Andrew )c*auley. +elcome to ,odcast -./ 0 ./ and we are talking about the per ect client today. +e have had a lot o dealings with clients over our years and we thought, 1Hey, why don!t we peel back the curtains and reveal to everybody the award2winning, the most prestigious client we!ve ever had,3 0 no, not really, no, no. +e!re going to have a chat about what makes a good client. Heather ,orter is on the line with me. Hey, H. Heather Porter: And guess what. That 4 am. Hello, Andrew, and hello, everybody. +elcome back(
Andrew McCauley: +hat& Heather Porter: +e are going to have this episode be a little bit more conversational, 4 think, and the reason why we!ve come up with this topic is because, in the last week, we were chatting about a couple o our clients. *lient A, or e"ample, who has taken three months to get to where *lient $ is in one. And there are some things that we want to share with you guys on how to be the per ect client in a way where you get better results in your business rom the people you work with. Andrew McCauley: #es. #ou know, 4!ve both been involved with seminars or a long time and we get certain people who come to the seminars and they come regularly and they do the same thing and they!ll never change 0 they keep getting the same results 0 and a lot o these seminars will teach you how to get ahead in li e 0 you know, how to be success ul. +ell, 4 think we sort o see the patterns in clients as well. +e can see sort o tell which ones are going to be success ul as a client and we 56676879: unclear; because they run the same sort o patterns as they do or these other sorts o people. So, 4 think it!s going to be a ascinating little conversation that we have about this. +e haven!t scripted anything o this. Heather Porter: <ope. Andrew McCauley: 4t could be interesting to see what pops up. Listen to the podcast here: http://autopilotyourbusiness.com/podcasts/59-the-perfect-client/ Get a copy of our Online Survival Guide here: http://aybguide.com www.autopilotyourbusiness.com
$ut, speaking o pops up, what pops up in your head this week& +hat did you learn& +hat did you come across on your desk& Heather Porter: #ou know what& 4t!s that on2going theme about content creation in marketing and how literally everyone!s =umping on that bandwagon, including the tools that we!re all using to, 4 guess, look at content and how we have more o a reach with our content. And one o those tools that 4 use is called >lout and it!s klout.com. And this tool, actually, up until very, very recently has been a grading tool, so to speak. So, you create an account with them or ree and then you hook up your social media accounts into there and then they give you a score 0 what!s called a >lout score 0 and this is a score that is based on your engagement across all o your social accounts. $ut they!ve =ust launched a content creation 0 surprise, surprise( 0 aspect, you know& So, now, 4!m literally in my account right now, 4!m checking it out, and 4 was in there =ust 0 unny enough 0 a couple o days ago and 4 was thinking, 1+hy do 4 no longer see a dashboard with my in ormation&3 <ow, 4!m seeing a eed o all this other content and the reason why is because now you can schedule and create content directly inside >lout and it looks to me like you can schedule it across your social media accounts but, also, it!s now becoming a place where you can go and read content directly inside this plat orm. So, it!s not =ust about going to %acebook anymore to get this content rom >lout; it!s going into >lout to get good content. Andrew McCauley: +ow( *ontent here, content there, content everywhere. Heather Porter: ?verywhere( Andrew McCauley: So, tell me. #ou may not know too much about it at this stage. 4 haven!t looked at my >lout or a little while but are they aggregating in ormation or are you putting new posts speci ically on >lout to share& How does it work& Heather Porter: 4t looks, rom what 4 can see right here, you have a little edit bo" and you create content. @ight now, it!s says a photo attachment or a te"t. So, you can put your photo in there and do some te"t =ust like you would or %acebook, or e"ample, and then you can hit Schedule or ,ost and you can either post it inside >lout or on to your di erent social accounts. 4t!s all kind o linked in together. >lout!s =ust a really cool tool. 4 you guys haven!t ever created a >lout account, it!s a great way o analyAing how good you are in social media, how widespread you are. They have this sort o algorithm where they look at engagement across your accounts 0 not =ust engagement but engagement with in luencers so people that are spreading your message as well. So, it!s a great place to kind o see and work at how well you!re doing across social. Andrew McCauley: #eah, 4!ve been on >lout or a while. Heather Porter: )e, too.
Listen to the podcast here: http://autopilotyourbusiness.com/podcasts/59-the-perfect-client/ Get a copy of our Online Survival Guide here: http://aybguide.com www.autopilotyourbusiness.com
Andrew McCauley: 4n the early days, there was people saying, 1Bh, no, this >lout this doesn!t work,3 because there was ways to rig the system, you know& #ou could really stack up posts on one particular social media account and the algorithm that calculated the >lout score wasn!t that good, but 4 know they!ve done a lot o tweaks in the past. Heather Porter: They have 0 so much so, actually, that there are now companies using the >lout score as part o a hiring process. Andrew McCauley: @eally& That!s scary. Heather Porter: 4 did read that the other day, actually, on one o the main websites like )ashable or something like that and it was saying that employers, especially i you!re in the space o social or marketing or business, they!re looking or how good you can work the system and this is a really great score or Cuick place to see how good you are. Andrew McCauley: 4nteresting. Heather Porter: 4t is. So, Andrew, what have you learned& Andrew McCauley: +ell, 4!ve come across a new startup company. 4 mean, there!s a startup company every ten seconds these days, but what they!ve done is they!ve sort o changed the way that people are going to be reading. <ow, there!s been some apps out there and have been around or a couple o years where they lash words at you and you can read the words, you know, and you can change the speed, you know, rom 866 words a minute to whatever the limit goes up to. $ut the di erence about this company is that it!s changed the way that it presents the words to you. So, you!re reading it on a computer, on a screen, you might be on an app or something like that. So, you might be reading it through your >indle. So, let!s say you!ve got a novel, what it does is, instead o you reading le t to right and looking at the words, processing them in the order that you!re reading them and then making sure you understand what the words mean, what it does is it lashes a word 0 one word at a time 0 on the screen, but it lets you speed it up as ast as you can handle it, and there!s readers out there that do that now. $ut the words, because they!re di erent lengths, di erent number o characters, it takes a little bit o e"tra time to process it. +hat these guys have done, they!ve discovered how your brain sort o processes these words and puts them in a position where you don!t have to process the geometry o the word, i that makes sense. 4t!s a lot easier to do. And so, 4 was running a test o their website 0 you can have a test o how ast you can read 0 and, you know, 4 think the average person reads at about 886 words per minute 0 in a book. 4 was reading and comprehending and understanding what 4 was reading at D66 words per minute. Heather Porter: +ow(
Andrew McCauley: And there are people that can do it eight, /66, but D66, you know, you only have to read a book a third o the time and you!re done. 4 love this stu . 4 had one o these apps on my computer a ew years ago and loved it all the time and then they stopped servicing and 4 ended up getting rid o it. $ut 4 can!t wait to get my hands on one o these apps because 4!ve got so many things 4 want to read. 4 want to =ust clear out my bookshel by using one o these apps. Heather Porter: #ou do that same with video as well. +hat!s that tool you use& Andrew McCauley: Ah, yeah, 56676E79/ unclear;. 4 use ?nounce. So, 4 watch it at two or three times the speed o the video. #ou can understand it, comprehend it, and you get through it real Cuick. So, 4 think we!re illing our brains up Cuicker than ever now because we!re able to put stu in Cuicker right now. So, a lot o stu that 56676E7:: unclear; shove in our heads Cuicker. Heather Porter: <ice. Bh, my gosh. Andrew McCauley: #es. Heather Porter: All right. Fet!s talk about clients. Andrew McCauley: #es( Talk about clients. Heather Porter: <ow, this is what we!ve noticed over the years 0 and 4 love, Andrew, you brought up how we!ve worked in seminars because working in seminars in one day, you might talk to 966 plus people that come to the back o the room that want to know about, you know, the products and the services. And so, =ust by sheer numbers o the people that we!ve worked with over the last ten plus, 9. years, we really do have some themes and some insights about what makes somebody success ul and, really, what holds somebody back rom getting to what they want, and we speci ically have even more details now based on our business and our dealings with and being a service provider, you know, with clients. So, we want to share this and this is =ust our insights. Bbviously, we don!t know 966 percent o what makes people tick, but we want to share this because we have witnessed the results. Andrew McCauley: And 4 think we should point out that we!re talking about service2based businesses right here or service2based clients. #ou and 4 have both been in retail. #ou know, 4 was in hospitality or, you know, 9G years. So, we!re not talking about service a customer in a venue where you!re selling products or anything like that. This is basically =ust service2orientated. So, i you!re o ering any sorts o service, coaching, consulting, anything like that, anywhere where people are paying or your knowledge and how to get that knowledge then this is what we!re sort o covering today. Heather Porter: ?"actly, e"actly. So, the biggest thing 0 and we!re =ust going to throw out loads o insights, 4 suppose. So, let!s start 0 because 4 think this will be more un 0 let!s start with the themes or what keeps people holding themselves back. So, the clients that take the longest amount o time. Fet!s bring up some key things that we!ve noticed as to, you know, why that is and what!s holding them back rom getting results.
Andrew McCauley: Bkay. So, let!s =ust clari y, in terms o , what do you mean& Heather Porter: This would be the 1bad client.3 Andrew McCauley: Bkay. So, in terms o holding them back or success or holding them back as moving ahead with you as a client& Heather Porter: 4 would say, let!s do both. So, basically, we!re going to talk about what they!ve done to not utiliAe us the best way possible and then what they!ve done in their business as well to hold themselves back. Andrew McCauley: Sure. Heather Porter: 4t!s all kind o , 4 guess, one o the same, really. A lot o the themes come up. Andrew McCauley: 'o or it. All right, let!s go. Heather Porter: Bkay. So, the irst thing is this 0 and 4!ll start with this one 0 when you!re working with a service provider and you!ve made that decision to work with them, you!re hiring them or not only their e"pertise but all sets o e"pertise comes with a set o processes as well. 4n order to deliver that e"pertise and get those results, there!s processes behind the scenes that happen. And what 4!ve noticed, the people that don!t use us to the best o what we can provide are those that want to, 4 guess, change the process o what we already are doing. Andrew McCauley: #eah, 4 think people like to think and, sometimes, this is where that saying, 1A little bit o knowledge is a dangerous thing.3 Heather Porter: #es. Andrew McCauley: They learn something, a little piece, and they think that that!s the most important piece and they!ll come over and they!ll ask or something, but knowing this little piece o in ormation will act as i that!s the most important and that we are no more knowledgeable about the product than they are because o this little piece that they!ve read about or they!ve understood. So, 4 think that sort o comes rom 0 what you!re saying is that 0 people tend to want to keep control and they want to make sure that they think they know everything all the time. +hen you!re looking or a service provider, those people 0 the service providers 0 have generally been doing it or a little while, they know their business, they know their service, they know the best result possible or your situation, and o ten you!ll get people coming up and saying, 1+ell, 4!d like to do it like this,3 14!d like to change the way you!ve been doing business all your li e,3 and that makes it hard. Heather Porter: 4t does. And you know what& There are some top2notch consultants out there that, in their contracts, they actually stipulate that you have to ollow their systems, their procedures, and their processes because you!re hiring them or that. 4 guess the big picture here is that, i you!re working with a service provider, you!re not =ust working with them to get you result and to deliver their
e"pertise, but you!re actually bringing on all their years o history as a part o that and with that comes processes and systems. So, a really good way o , 4 guess, working with that is asking more 1why3 Cuestions rather than saying, 1+e should do this instead.3 So, =ust understanding more about the process rather than trying to work your process in because, a ter all, why are you hiring them in the irst place, you know& Andrew McCauley: That!s a good point 0 asking why. +hy is this happening so you can get better understanding o what!s going on i you are the client. Heather Porter: #es. Andrew McCauley: +hy rather than, 1+ell, we should do it this way.3 %ind out why. 4 mean, there may be reasons 0 there probably is very valid reasons why they!re doing it a speci ic way. $ecause, you know, as you said, they!ve spent a lot o time learning this stu , they!ve probably spent a lot o money educating themselves in that industry. So, i you haven!t spent as eCual amount o time or money or both in that industry then, you know, i you!re employing him to do a =ob then let them do it. Heather Porter: Absolutely. <ow, another thing that 4!ve noticed that comes up Cuite a bit that holds people back is getting obsessed about the small details that are irrelevant. Bkay. $randing is interesting because you want to control the look and eel and the customer e"perience o your business, o course, and that does bring into account your graphics and your onts and your logo and your colors. $ut, i you get so caught up on all those items independently that you orget actually what you!re delivering as a business or how you!re trying to help a client then it can take years 0 and 4 do mean years because we have a couple we!ve worked with 0 years to even get a website o the ground and even put yoursel out there to the world because you!re so caught up in how it looks. Andrew McCauley: #eah, it is really debilitating. 4 think 4!ve got three o our clients now, they!re over into their second year now, the website!s been inished but they!re not sure about the color or they!re not sure i the color!s the right color or the matching or they!re not sure i they like the particular wording o their About page, you know& And it!s like, 1+ell, do something about it. 'ive us the new one and let us get it up there, up and running.3 #ou!ve spent a year now that no one!s seen you 0 nobody!s ound you. #ou!ve lost that time. #ou!ve paid or a website that no one!s even looking at because it!s not even live, you know& $ecause these sort o things are holding people back. 4 like to say Hersion 9 is better than Hersion <one. 'et it out there. 'et it up and then have a look at, 1+ell, how can 4 make it better rom there&3 Heather Porter: And let the market tell you. 4 you don!t even have anything presentable to the world or anything even out there in the irst place, how do you even know what the market wants& 4 you!re in that creation phase, you!re still relying on what you think the market wants and that!s why you get so caught up because you get very emotionally
attached to your baby, so to speak. $ut it!s so much better to =ust get something out there and then realiAe, 1Do people like it or do they not like&3 and then =ust keep going to the ne"t version rom there. Andrew McCauley: #es, de initely. Bkay, good. +hat!s ne"t& Heather Porter: Here!s another thing. 4 guess changing the milestones have been unclear. So, you know, when you are a business owner, when you hire a service provider, you want to know the result that you!re going to get be ore you even go into that agreement 0 being really clear. So, i it!s =ust a website, =ust know that that!s what you!re getting. 4 you are trying to get, say, a website be ore you even have a brand or even something to sell, we!ve e"perienced this a lot o time be ore 0 we!ll design an entire website and then, suddenly, the business owners says, 1Actually, now 4 know what 4 want to sell.3 So, we have to start rom scratch again. Andrew McCauley: #eah, yeah. Heather Porter: So, clarity, and within any area o your business, i you!re not clear, how can your team know what they!re supposed to sell& How can your client know what they!re getting rom you i you!re not clear in the irst place& Andrew McCauley: #eah, 4!d like to go one step even urther than that, and that is a lot o people will be clear 0 they might be clear on what they want. So, okay, 14 want my website to sell this product or this service because that!s what 4!m going to be good at.3 1Bkay, great.3 So, they!ve got this vision o what a website 0 the ront page 0 looks like. They!ve got these beauti ul blue colors with nice photos lipping around here and all this sort o stu . $ut then, that!s it. +hat happens on page two& +hat happens on the About page& Br where!s the content& +hat are you going to add as your irst or second or third blog post& +hat is your call to action going to be& +hat are you going to give away to people or them to sign up to your database& And, o ten, that!s where they don!t think. They think only one step ahead as like, 1Bkay, there!s your home page.3 +here is the ne"t step& And this is not =ust web development. 4 don!t want to make this a web development podcast. $ut even as ar as when you!re hiring a consultant or your business. Have a think about, 1Bkay, what do 4 want them to do second and third and ourth& How do 4 want them to help me&3 Bkay, 4 might have an initial problem but, a ter that, what else can 4 get them to help me with&3 So, thinking two or three steps ahead o what you want to do rather than =ust one step and then, 1Bkay, 4!m going to call in the consultant,3 or, 14!m going to go and get someone to build a website now and then 4!m going to go and ind someone to do the second step later.3 Think about that two or three steps ahead. Heather Porter: 4t!s that whole reverse engineering thing, you know& #ou decide what your goal is or the main outcome that you want to get is and then work backwards and then =ust develop the milestones or the steps and then work out which service providers or sta members can deliver each o those steps along the way. And you!re going to be better o illustrating where you want to go to that provider as well to get better results. 'osh, you know, we!ll talk about some dream clients in a second, but those that come to us that say, 1So, this is what 4 need right now but this
is where 4 want to go in the uture,3 is so power ul because imagine what that does or our brains, you know& )y and your 0 our heads when working with them, we suddenly go to a whole di erent place o strategy because we now know where they want to go and we!re now giving advice based on, 1Bh, well then, you need to think about this and put this in,3 versus i it!s =ust a main outcome o 14 want a website,3 or e"ample. Andrew McCauley: #eah, and 4 guess another thing 4 want to add to that is that, i you!re basing everything on cost then be prepared to get those sort o results, too. Heather Porter: $rilliant. Andrew McCauley: 4!ve seen people, especially in our space and we!ll probably talk a little bit heavily2 ocused on this because this is what we do, but, you know, we!re talking about online marketing. 4 you!re going to go and ind a web designer to do something, nothing wrong with kids out o school doing the right =obs but, i you want them to actively partake in a strategy around business, you want them to design a website because they!re cheap but you want them to design a website and you!re thinking that you!re going to get the e"perience o an agency or somebody!s been doing it or a while but not =ust website development but business marketing as well then you!re going to ind yoursel certainly mistaken and 4!ve known a number o 5667867:G unclear; speaking to a guy a couple o weeks ago at one o my workshops where he said he thought he was doing the right thing. He wanted advice and strategy rom this guy who is the e"pert who is a young kid 0 very talented, very good graphical designer 0 but the kid was waiting or advice rom the client and the client was waiting or advice rom the designer. 4 call him a kid, he was probably 8. or :6, but he hadn!t had that li e e"perience or the business e"perience behind him, and he couldn!t o er that e"perience to the client and the client didn!t know what was possible as ar as building a website goes. They became Ad Fogger heads and then it stopped. ,rogress stopped because one wasn!t telling the other what to do because no one knew what was e"pected, you know& So, it became a real problem and, inally, the client said, 1Bkay, 4!m going to have to step back in, but my business hat on and say to this guy, IThis is e"actly what 4 want, step2by2 step. *an you do that or my website&!3 and they were able to sort it out but it put the pro=ect si" months behind. So, there are de initely places or talented people and talented graphic designers. $ut, i you!re e"pecting an all2in2one solution, especially paying a cheap price, then be care ul. +e had another client recently, we were sitting down with them, they said, 1#ou know, we went and saw some people or our website. Bne wanted to charge us J98.,666, one was going to charge us J98,.66, and then one person was going to charge us J8,.66.3 4 said, 1+ell, have a look at what the credentials are and what are you getting or your money. #ou!ve got to be care ul about that.3 So, they went back and, in act, they didn!t go with any o those people. $ut they were =ust overwhelmed with what could be potentially given or provided by di erent pricings and they sort o liked the J8,.66 option but they knew that they were going to get something pretty dodgy or it.
Heather Porter: 4 love that story. )y goodness. #ou know, price means e"perience. 4 you!re getting a low2end price, you!ve got to Cuestion what that means. Sure, it can mean the country that somebody!s living in. $ut then, are the regulations, are the best practices in that country the same as the caliber o what you need in your business& So, 4 think price tag is one o those Cuestion points where, instead o =ust going, 1Ugh(3 straight away 0 1Bh, 4 love it(3 or 14 like it(3 or 14 don!t3 or 14t!s too e"pensive3 0 really look at that a little bit deeper and Cuestion what is behind that price tag. Andrew McCauley: #eah. *an 4 add one more about the price& Heather Porter: #eah. Andrew McCauley: 4!m involved with the company developing some apps and these guys, they!re not app developers. 4n act, they!re not even computer literate, but they wanted an app developed or their business so they went and got this company to do it and, you know, it all looked good on the outside. The credentials were looking okay, but then they armed a lot o this work out to another country, third2world country, and it turns out that this app that they wanted developed and is now a year late, they still haven!t got it. 4t!s a year late. 4t was put into a school as a school pro=ect and a bunch o school kids 0 local college kids or whatever they were 0 developed this app. They were developing bits and pieces to this app. So, there was all sorts o Cuality di erentials in this app and it never worked in the irst place. $ut this company looking or apps didn!t do their homework as much as they should have and looking at what they were getting or their money and it turned out to be a disaster. Heather Porter: Bh, my goodness. #eah, one more point 4!d like to bring up on this be ore we go in to paint the picture o really how to be that ideal client and get the best o your providers is the whole thing o not actually knowing i there!s a market or you in the irst place. So, really putting in the blood, sweat, and the tears, the design work, creating, you know, the product and then putting it all together and then having no leads coming in, no sales. 4 you get too attached to your pro=ect and you get so obsessed with what you think you know about it then, o tentimes, what can happen is that you have this wonder ul looking thing that no one wants. Andrew McCauley: #eah, totally, and that!s a big thing. 4 see that all the time, actually. 14!ve got this best widget ever(3 but it!s the best widget according to you, but you!re not your market, you!re not buying it. #ou!ve already got it or ree. <o one else wants it so no one!s going to give you any money or it and, you!re right, who is it that talks about 0 what!s the terminology& 0 getting it to market as Cuickly as you can, as cheap as you can, to see i it works. 4 it works, i people are wanting it then go and build it 0 build more o it or build a better one 0 but make sure people want it in the irst place. Heather Porter: And, i you!re =ust hiring somebody 0 again, we!ll =ust use the website guys because this is what we do, but this is anywhere 0 but, i you!re hiring somebody to build you =ust a website and then the website!s built and there!s no tra ic and there!s no conversions o o it then you can!t blame =ust the web designer
because, like Andrew was saying be ore, there was no strategy, there was no testing, there was nothing bigger than =ust a website created. So, =ust be care ul, 4 suppose, o making sure that who you are in your business irst has a market be ore you even start to develop the collateral around what is needed. Andrew McCauley: #es, yes, yes. Heather Porter: So, let!s, like, paint the per ect picture. So, in my mind, 4!m thinking o a collection o clients that we!ve worked with over the last, what, our or ive years and the ones that have gone Cuick, straight to market, and get clients in an incredibly short amount o time. That!s, in my mind, what 4!m thinking and 4!m going to share what they have done to do that. Andrew McCauley: 'o. #ou go or it. Share what you!ve got. Heather Porter: Bkay. So, one o the key things here is, when they come on board with us, complete clarity o roles. So, 4!m going to do this and 4!m going to provide this and you!re going to provide this. And, sometimes, that can take a little bit longer than others. $ut, ultimately, at the end o that conversation or email string or whatever it is, there is a complete clarity o roles o what we do and what they do rom 56678G76. unclear;. So, that!s the irst thing. The second thing is that they already know that there is a market or what they have and they know this because they have tested it in other areas. So, when they come to us, they already have the dos and don!ts o what their product or service is going to be online. And then, they can e"plain that to us very clearly. Again, rom our perspective o online marketing, we need to understand the market 0 you know, what is going to work or their market 0 and those that already know are the ones that are shining stars and get results really ast. Andrew McCauley: #es. Heather Porter: +hat else& 4 know that, you know, you!ve been dealing with some great clients as well. +hat are some other things that come up or you& Andrew McCauley: Bne o the big things is that they know that we!re the e"perts in our ield. So, they know that, i we give them a recommendation, there!s a air chance that it!s going to be recommendation that!s going to bene it them. They don!t try and second2guess us. They don!t try and give us the old 1well, 4 =ust read this about this3 because there!s so much in ormation out there about things. +e keep up with what!s going on in our industry and it changes all the time so we!re pretty up2to2 date with what!s going on and, i we say to them, 1That!s out o date. That was two months ago,3 that!s it 0 that!s all they need to hear. They don! need to hear any more because they trust us because we!re the e"perts in doing that. So, to trust the e"pert that you!re paying is a big thing and trust doesn!t come easily, o course, and it may take a little bit o time to understand who your service
providers are. $ut, once you get to know them, let them do what they!ve got to do and you!ll ind that things go a lot Cuicker much aster. Heather Porter: +ell said. <ow, another one is when giving advice back to the service provider. So, when you!re giving a change or a piece o advice or something that you want to see on your pro=ect, always ollow up with7 1+hat do you think about that&3 or 1Do you have any recommendations o how to make that even better&3 So, instead o saying, 1This is how it!s going to be. This is how 4 want it.3 >eep that open2ended. 'ive that suggestion but then open it to the e"pertise o the person there in ront o you. Andrew McCauley: 'reat. Heather Porter: And be open to hear it as well. Andrew McCauley: #eah, de initely. That!s a good point. $eing open to hearing eedback is very important, too, because, so many times, as a business owner, you!ll be attached emotionally to your business or your service or your product, and nothing else can blur the lines o your little baby, especially rom outside parties who give you sometimes brutally honest eedback. $ut, i you can be open to eedback 0 not criticism but eedback about what!s going on 0 then you!ll ind that you!ll grow a lot Cuicker as well. Heather Porter: #eah. <ow, another one is content. 4t all is about content. +e love the content thing. The people that are doing the best right now 0 we!re talking about people who have their own online TH shows, their own podcasts, their own blogs 0 are the ones that want to be hands2on with their content. They want to develop it but then they!re smart enough to know that, the second they!ve developed it, they want to hand it all over to somebody else to edit, put together, and distribute or them. So, very good use o their time but, also, o course, when you!re building up your brand and your business online 0 initially, at least 0 you want to have control over that message because you!re the e"pert in your space as well. So, trying to get somebody else to talk about your e"pertise is going to be a bit o a challenge. So, i you are doing that then you might ind that you get rustrated because you keep thinking 1but they!re not getting my voice right.3 %irst, you need to get your voice right and the way to do that is through creating your own content, initially. $y getting help with that as well 0 getting the distribution part, you know, rom other people to help you out. Andrew McCauley: #eah. #eah, de initely. +ell said. Heather Porter: So, that!s that one. @espect as well is another key one. 4 will say this7 The people that pay their invoices the astest or whatever reason are the people that have the astest results. +hy do you think that is& 4s that =ust a respect thing, or a money over business, or what& +hat do you think it is& Andrew McCauley: <o idea. +ell, 4 think it!s an unwritten rule that, you know, they appreciate the work you!ve done. #ou!ve put in time and, o ten, you!re putting in time
and e ort up ront with no reward until they pay that invoice or pay that bill. So, to get work done rom people, rom a service provider, and then have to, you know, drag it out or another three or our weeks to say that person can get paid or work they did a month ago looks like, 1+ell, you know what& 4 4!ve got somebody who!s going to pay me regularly, 4 want to deal with them because 4 know, i 4 do the work tomorrow, 4!m going to get paid ne"t week or it.3 Heather Porter: ?"actly. Andrew McCauley: And, you know, we!ve all got to eat, we!ve all got to put ood on the table. So, it!s =ust a little thing that you pay up early and you get rewarded. Heather Porter: 'et rewarded or that. And then, really, the other main thing that comes to me or comes to my mind is the check2in process. So, whether that!s accountability or =ust reporting or however that looks with you and your client, it!s =ust that check2in processes are important because, o tentimes, we hear di erent things at di erent times. So, initially, in that irst meeting, we might both hear two di erent things as client provider. $ut then, as you!re developing something or them, you need to revisit where you are with that and what!s going on so there!s =ust no con usion or lack o communication. 4 ind that, or those that start the pro=ect and then the other time you have communication is upon delivery o the pro=ect, is that suddenly there!s a lot o disappointment because there!s been stu that!s been missed through the cracks. So, it!s being proactive on working with that provider on how you!re going to have your check2ins. Andrew McCauley: 'reat. #ou know what& This time is lying. #ou know we!ve already racked up our time. Heather Porter: 4 know. Andrew McCauley: Hey, be ore we do wrap it up because 4 think we!ve got a ew more that 4!d like to talk about but maybe we have to do it on a second podcast, but there is a video that 4 love 0 =ust love, love, love, love, love 0 it!s called 1The *lient Hendor @elationship.3 4t!s a comedy. 4 think we!ll stick it on the bottom o our podcast here. Heather Porter: ,er ect. Andrew McCauley: So, you can check it out but it!s called 1The *lient Hendor @elationship.3 4 you are a service provider somewhere out there, you!re providing di erent services; you!ve got to have a look at this video. 4t!s Cuite unny. 4n act, 4 watched it and showed some people yesterday and then, literally, hours later, somebody came out and did the e"act same thing that was in the video to me and 4!m like, 1Are you kidding& Are you really serious&3 So, i you get a chance, have a watch. 4t!s a two or three2minute video and, i you do provide services, 4 think you!ll ind you!re chuckling along with what!s going on. Heather Porter: 4 love that. And, one thing guys, you are in control. #ou can always say no i that client in ront o you at that moment seems not to be the right it.
Andrew McCauley: #es. Heather Porter: #ou can always say no. And then, when you say no, you open up the door or another one to come in that is perhaps a better it or what you!re o ering. Andrew McCauley: ?"actly, e"actly. +ell, 4 eel we =ust touched the iceberg on this topic. 4 think we could go or a air while on this one. Heather Porter: 4 know. 4 know there!s a lot to it. Andrew McCauley: $ut, i you can give eedback or comments or you want to give us some ideas about this particular topic, we!d love to hear it, too. +here can they go and give us some eedback on this one, H& Heather Porter: So, Autopilot#our$usiness.comKpodcast and this is ./, yes& Andrew McCauley: <umber ./. Heather Porter: ./. So, =ust look or episode ./ in there and we have a comment bo" and we would love to hear what you think because, like you!re saying, man, this is the tip o the iceberg and 4 would love to have more eedback rom all o you guys that provide services and sort o your horror stories and also really amaAing things clients have done to get the pro=ect moving. So, let us know, please. +e!d love to hear rom you. Andrew McCauley: And go and give us a review on iTunes i you can. +e!d love to see a review on iTunes, even i it!s only =ust ive stars, click on the ive star button or us, that!d be awesome. Heather Porter: That!d be great. Andrew McCauley: All right. Time to wrap it up, H. 'reat chatting with you. 4 think we!ll have to retable this one again down the track and have a part two. Heather Porter: Sounds good. Andrew McCauley: Take care, everybody. 4!ll see you on the ne"t podcast. Heather Porter: $ye, you guys( MC: )ake sure to grab out ree business automation guide now and get access to other special bonuses. Head on over to aybpodcast.com. All passengers and cabin crew should now be seated with their seatbelt securely astened. Fadies and gentlemen, this is the irst o icer speaking. Bn behal o your captains, Andrew )c*auley and Heather ,orter, we would like to thank you or taking the =ourney with us to Autopilot #our $usiness. #ou are now closer to putting your own business on autopilot using the 4nternet.
B course, i you would like to rack up some reCuent lyer points, visit our website www.Autopilot#our$usiness.com or check us out on %acebook at %acebook.comKAutopilot#our$usiness. These reCuent lyer points are totally useless but the in ormation is gold. Until we ly again, happy travels(

The Perfect Client

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The Perfect Client

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Andrew is the Aussie bloke living in the U.S.

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