QUIZ

EMERGING ECONIMOIES ALL THE BEST!!

1. __________ is the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit. A. B. C. D. E. Global Strategy Marketing Marketing concept Regional marketing concept International marketing

2. Which of the following is the most critical difference between domestic marketing and international marketing? A. The environment in which marketing plans must be implemented. B. The different concepts of marketing C. The change in marketing goals D. The difference in technological standards E. The change in corporate objectives 3. Dylan is planning to take his successful fast food venture global. Which of the following is the reason why his task could be more complicated than that of the domestic marketer? A. The international marketer must change his marketing goals in the various countries of operation. B. The international marketer must deal with at least two levels of uncontrollable uncertainty instead of one. C. Technological standardization could challenge effective customization in different markets. D. International trade regulations still do not allow free trade in most markets across the globe. E. Lack of competent skills makes effective service a major challenge.

4. Which of the following would be considered to be an uncontrollable element in the foreign environment? A. B. C. D. E. Channels of distribution Research Economic forces Promotion Product elements

5. Such elements as geography and infrastructure, structure of distribution, and cultural forces are part of which of the following international marketing task environments? A. B. C. D. E. Foreign environment (uncontrollable) Foreign environment (controllable) Domestic environment (uncontrollable) Domestic environment (controllable) Global environment (controllable)

6. When Rita Thomas' clothing company began to market its line of inexpensive cotton shirts in Africa, it assumed that it would be able to use its television and print advertising that had worked so well in the United States and other countries. However, the company was soon to learn that literacy rates and ability to access television was not the same as in the other areas of the world. Which of the following factors includes this decision-making factor in Rita's international marketing task? A. B. C. D. E. Domestic environment (controllable) Domestic environment (controllable Global environment (uncontrollable) Foreign environment (uncontrollable) Foreign environment (controllable)

7. The _____ and issues abroad are often amplified by the "alien status" of the company, which increases the difficulty of properly assessing and forecasting the dynamic international business climate. a. b. c. d. e. Structure of distribution Competitive forces Economic forces Level of technology Political/legal forces

8. The task of _____ is the most challenging and important one confronting international marketers.

A. B. C. D. E.

Cultural adjustment Dealing with politics International standardization Caring for the environment International branding

9. At the _____ stage of international marketing involvement, a firm has permanent productive capacity devoted to the production of goods and services to be marketed in foreign markets. In addition to this, the primary focus of operations and production is to service domestic market needs. A. Internal marketing B. Global marketing C. Domestic marketing D. No direct foreign marketing E. Regular foreign marketing 10. Which of the following modes of foreign market entry is the riskiest? A. B. C. D. E. Exporting Joint venture Contractual agreement Strategic alliance Direct foreign investment

11. _____ requires no equity investment and thus has a low risk, low rate of return, and little control. A. B. C. D. E. Licensing Indirect exporting Strategic alliance Contractual agreement Franchising