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Ramco APO Case Study

MCL Dispatcher Solution Multi Objective Model: Time & Cost Optimization

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Overall Business Objective & Need for Optimal Solution


Ensure higher customer satisfaction by improved time delivery, faster service Sustain dealer relationships by easy to use WEB & mobile order placement Faster credit clearance with dealer through automated processes Better control on logistics costs, thus better pricing and market position Enhance the sales & distribution process by automated business functions like Order allocation Automatic Inventory replenishment Truck allocation Real Time Monitoring & Tracking of Trucks Monitoring the order execution Dispatch advises Packer sequencing and truck loading

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Major Tasks, Objectives & Strategy


Goal Improve Market Share & Better Realization (currently good , still more) Objective Faster Customer Service, Optimized Logistics Cost, Optimized Truck Loading, Optimal Stock & Real time Truck Execution (Level 1 @ supply Point, Level 2 GPS) Strategy Within India wherever / whenever Dealer Orders are booked across India , it has to be delivered within 24 hours. As soon Order is booked & authorized then within 5 minutes an optimal order dispatch plan has to be suggested by our system Major Tasks Selection of Optimal supply within the capacity & operational constraints Within 12 hours of order booked, physical truck allocation should have done at Supply point (Multi Agent) LOGISTICS cost Calculation (freight, any secondary activity cost) other than product cost Automated Replenishment of Stocks @ Sales Depot / Hubs based on Reorder level / Projections Sequencing of trucks at loading stations Dynamic Rescheduling due to truck non availability @ supply point
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Problem Complexity - Defined


Cost optimized distribution logistics with minimization of logistics costs including Primary logistics cost Secondary logistics cost Material handling costs Production costs Additional costs for special boundaries 300+ distribution locations across India 10 Production Plants 184 Sales depots 52 Transshipment Points 59 Rake stations 900+ delivery areas 200,000+ Delivery Routes across India 50,000+ movements & deliveries / months Average fleet of 1,400+ trucks executed per day Global view on inventory management in each node
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Logistics Optimization Ramco APO Model


MCL - ERP

RAMCO

SALES PROFITABILITY
Optimal Freight Selection Truck Scheduling Rake Despatch

Item Quantity Delivery Address Due Date

Shortest Route On time Delivery Visibility of delivery time

Time

Freight Cost

Sale Order Creation Pack Slip Generation Factory/Sales Depot Invoice Generation Logistics Cost

Optimal warehouse selection Maximizing Material Realization Optimal material handling cost Finite Capacity Placement

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Ramco APO Model Resource Objects Plant/Packing Plant Sales Depot


/Grinding Unit

Material Type
Monthly Production Volume Lower and Upper bounds of Stock Available Stock Work Calendar Shutdown events Plant Constraints Cost to delivery Area

Monthly Demand Lower and Upper bounds of Stock Opening Stock at Month start Work Calendar Shutdown events Depot Constraints Cost to delivery Area Cost from plant

Transshipment/Work Calendar
Work Calendar Depot Constraints Cost to delivery Area Cost from plant

Freight

Freight Type Capacity Supply Point, Delivery Area Cost per tone
|

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Logistics Optimization Ramco APO Model

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Logistics Optimization Ramco APO Model


Customer Material request grade, quantity Due Date Rake

Cost Stock Level Truck type


Sales Depot

Order Delivery Plan Order quantity Order Price Shipment Start Date Delivery Date Shipment Location Delivery Location Truck type

Warehouse Status Rake Plan Calendar


Plant warehouse

Time
Distance

Sales Depot 3
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APO Solution - Architecture

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MCL-APO PROCESS FLOW

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APO Model Time & Cost basis


Selected constraints handled through policy configuration & parameterization
Allocation based on minimum costs Allocation based on minimum delivery time Maximum dispatch target for all sales depot Minimum dispatch target set for all grinding units, packing plants & factories Minimum order size for plant allocation (5 tons) Maximum order size for sales depot allocation (15 tons) Production & distribution capacity limits, varying per day Handle plant shutdown events & dispatch holidays (adhoc & planned) Priority rules for supply point - delivery area combination District/market restrictions for supply points Preferences rules for supply sources of customers Carrier selection & truck availability check for order execution allocation Preferential allocation rule for Govt. & Inter State Customers Material Type based allocation rules Handle dealer based preferences for own truck movements at secondary Hubs.
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Logistics Cost Calculation

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Logistics Cost Calculation

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New Order Allocation

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Thank you
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