Name: MANISH YADAV IBS Campus: Gurgaon E-Mail id: manishyadav9890@gmail.

com

Enrollment No. : 13BSP0392 Mobile No: 9971391069

INTERNSHIP PROGRAM Initial Information Report (IIR)

Internship Program Details : Title of the internship report: Consumer Buying Behaviour for Outlook magazine

and increasing the CRM with evaluating Marketing Strategies.

Area of the internship report: E-COMMERCE Objective of the internship report: ACQUISITION AND DATA BASE CREATION Description of the internship report in brief: In the internship programme at Outlook Group, for 3 months our main job is to do online sales and business development for the organization. Herein we collect data of all the possible clients and call them and sell subscriptions of magazines for the company. Moreover , we distribute e-vouchers to the existing customers to adjust their balances for the closed magazines . 1. Organization Details : Name of the organization: OUTLOOK PUBLISHING INDIA PVT. LTD. Address of the organization : The Outlook Group, AB-6, Safdarjung Enclave, Near Kamal Cinema, New Delhi-29 Telephone numbers:
011-33505500

Main activity of the organization: Publishing Magazine

Name and Designation of the Head of the organization: Mr. INDRANIL ROY (President) Work timings : 10:00 am 6 pm Amount of stipend expected: Rs. 7500 Facilities available to the student :

2. Company Guide Name: Mr. Sandeep Sona Designation: Deputy Manager Telephone Numbers: 9810933074 E-mail : sandeep.kumar.sona@gmail.com

3. Report Implementation and Schedule: EVALUATION STAGES Stage-1 Stage-2 Stage -3 Stage-4 DATE 10th -14th March 14th -18th April2014 2nd -6th June2014 9 -13
th th

EVALUATION PARAMETERS Internship Project proposal Interim Evaluation Internship Specific Final Evaluation Internship Final Evaluation

June2014

4. Methodology The methodology that we used is a descriptive research methodology are: Collection of the secondary data from different organization. Use of secondary data through telephonic conversation with customers, and convincing them to have the subscription of outlook magazines Applying objective oriented approach to generate sales Generating the references from the data, and through reference generate further sales. Resolving the customers problems. Try to convince customer in such a way so that they become the loyal customer. Generating sales through online marketing (e commerce). Data collection and take feedback from telephonic conversation.

5. I will submit the following report as per the schedule given below : Evaluation component: Internship proposal Interim report Internship specific evaluation: Final report Date planned: 10th March 2014 14th April 2014 2nd June 2014 9th June 2014

Faculty Guide Name: Mr. Ravi Kumar Mangla Date: 9th March 2014 Signature of the Student