Académique Documents
Professionnel Documents
Culture Documents
!"#$%&'()*& &
&&
DIGITASLBi PERSPECTIVE
Cannes the last two years. And every one of them has (or has had) non-white execs on their agency leadership team -- as does Grey, the consensus Agency of the Year in 2013. These agencies prove the point that the goal posts have moved. At one time, the diversity barometer was based on companies proudly pointing to junior-level, non-white employees as evidence of success. That shortcut just doesn't cut it anymore. Let's get even more uncomfortable. What if, in every new business RFI, the first question asked was: "How does your leadership team reflect the diversity of modern society?" What if every person asked to serve on an agency "diversity council" asked this of his or her management? What if every potential employee coming in for an interview asked the same? Simply knowing that this question (among others) will be asked -- again and again by people whose opinions matter deeply to the agency -- may spark a new image in the mirror. And, hopefully over time, some real change in our business.
!"#$%&'()*& &
&&