UNIVERSITY OF MUMBAI

A COMPARATIVE STUDY ON HERO-HONDA AND BAJAJ AUTOMOBILE IN MUMBAI

Masters of Commerce (Accountancy) Semester IV Submitted In partial Fulfillment of the requirements For the Award of Degree of Masters of Commerce (Accountancy) By CHETTIAR CYRIL Roll no.07

VIVEK COLLEGE OF COMMERCE VIVEK COLLEGE ROAD, SIDDHARTH NAGAR GOREGAON (W), MUMBAI-400 062.

CERTIFICATE
This is to certify that CHETTIAR CYRIL Of M.com. Accountancy Semester IV (2013-2014) has Successfully completed the project on A COMPARATIVE STUDY ON HERO-HONDA AND BAJAJ AUTOMOBILE IN MUMBAI Under the Guidance of Prof:

_______________

_______________

(Dr.Bharat Pithadia) Internal Guide External Guide

_____________ (Prof. Pradeep Hathi) Co-ordinator

____________
(Dr. Nandita Roy)

Principal

DECLARATION
I CHETTIAR CYRIL student of M. Com. Accountancy Semester-IV (2013-2014) hereby Declare that I have completed the projects on
A COMPARATIVE STUDY ON HERO-HONDA AND

BAJAJ AUTOMOBILE IN MUMBAI

The information submitted is true and original to the best of my Knowledge

________________ (CHETTIAR CYRIL)

Date:-

II

Acknowledgement

To list who all have helped me in difficult because they are so numerous and the department is so enormous. I would like to acknowledge the following as being idealistic channels and fresh dimension in completion of this project. I take this opportunity to thank the UNIVERSITY OF MUMBAI for giving me a chance to do this project. I would like to thank my principal Dr. Nandita Roy for providing the necessary facilities for the completion of this project. I take this opportunity to thank our coordinator Prof. Pradeep. Hathi & Dr.Bharat Pithadia for their moral support and guidance. I would like to thank my college library for having provided various reference books and magazines related to my project. Lastly I would like to thank each and every person who directly or indirectly helped me with the completion of the project especially my parents and peers who supported me throughout the project.

CHETTIAR CYRIL

III

EXECUTIVE SUMMARY
It gives me an immense pleasure to present this project on A

COMPARATIVE STUDY ON HERO-HONDA AND BAJAJ AUTOMOBILE IN MUMBAI for the fulfillment of project work in
M.Com (Accountancy Semester IV). This project is prepared exactly as per the guidelines prescribed by the University. It presents the subject matter in a simple and convincing language. In this project, I have made a humble attempt to explain the topic of A COMPARATIVE STUDY ON HERO-HONDA AND

BAJAJ AUTOMOBILE IN MUMBAI in a simple expressive

manner. I earnestly hope that the project will provide added utility to the reader and will serve his purpose.

INDEX
SR. NO. TITLE PAGE NO.

Certificate Declaration Acknowledgement CH.1 CH.2 CH.3 CH.4 Introduction Analysis I Analysis II Summary , Recommendation and Conclusion Bibliography APPENDIX

I II III 1 11 24 34 36 37

LIST OF GRAPHS
SR. NO. 1 CHART 2.1
THE VEHICLE THAT YOU PREVIOUSLY USED

NO.

TITLE

PAGE NO. 11

CHART 2.2.1

PREFERENCE TOWARDS HERO-HONDA

12

3 4 5 6 7 8 9 10 11 12 13 14

CHART 2.2.2 CHART 2.2.3 CHART 2.2.4 CHART 2.2.5 CHART 2.2.6 CHART 2.3 CHART 2.4 CHART 2.5 CHART 2.6 CHART 2.7 CHART 2.8 CHART 2.9

EFFECTIVE ADVERTISING OF HERO-HONDA FACTOR AFFECTING BAJAJ PREFERENCE PRICING SALES IN TWO WHEELER SEGMENT BAJAJ BRAND PREFERENCE FACTOR OF BUYING TWO WHEELERS DELIVERY PROCEDURE AT THE TIME OF PURCHASE QUALITY OF RECEPTION FLEXIBILITY IN TAKING AN APPOINTMENT TIME TAKEN TO WORK ORDER ATTITUDE OF SERVICE PERSONNEL FACILITIES PROVIDED AT SERVICE STATION

13 13 14 14 15 16 17 18 19 20 21 22

15 16 17 18 19 20 21 22 23 24 25

CHART 2.10 CHART 2.11 CHART 2.12 CHART 2.13 CHART 2.14 CHART 2.15 CHART 2.16 CHART 2.17 CHART 2.18 CHART 2.19 CHART 2.20

EXTRA JOB REQUREMENT INFORMATION PROVIDED BY SERVICE PERSONNAL ACCURACY IN SERVICING SOLUTIONS REPORTED BY SERVICING QUALITY OF WASHING THE VEHICLE DELIVERY FROM SERVICE STATION EXPLANATION OF JOB DONE BY SERVICE PROVIDER GENERAL APPEARANCE OF THE WORKSHOP LABOUR AND SPARE PARTS CHARGES SERVICE REMINDERS SERVICE SCHEDULE PERFORMANCE OF WORKSHOP

23 24 25 26 27 28 29 30 31 32 33