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RESTREPO

BRAND AND DESIGN CONSULTANCY

federico restrepo

25

25 years of international experience

DESIGN IS MOST OF ALL ABOUT THINKING AND SEEING THE FUTURE

PORTFOLIO

CHINA : Brand Logos

CHINA : OSM

Korea : Skin Care.Mens line RE:NK . Coway Woonjin group

China : Inoherb : .New line and brand organisation

China: Skin Care . WAYSHERB a new Brand from Guangzhou

China: LOreal .LANCOME . ROSE BEAUTY web site

CORPORATE BRANDING

HELPING KIDS IN POVERTY

FRAGRANCES

BURBERRY

BACCARAT

JACQUES FATH

PARFUMS DORSAY

INTERNATIONAL MUSEUM OF PERFUME

FABERGE

AZZARO

LARTISAN PARFUMEUR

LANVIN

S.T.DUPONT

CHRISTIAN LACROIX

AZZARO

CHAUMET

S.T.DUPONT

CHRISTIAN LACROIX

MAKE-UP BEAUTY

IOPE PACIFIC KOREA VERITE PACIFIC KOREA

E PINAUD

EMPRANI KOREA

CLARINS

SKIN CARE

YVES ROCHER

EMPRANI KOREA YVES ROCHER

LUCIA IRRACI PARIS NUXE KYOTIS BY TERRY

DECLEOR

CLARINS

COSMETICS & HEALTH CARE

MONOPRIX

PROVITABEL MONOPRIX DR.RICAUD YVES ROCHER

SPIRITS

FINLANDIA

MARIE STUART

EX NIHILO

REMY MARTIN

POMMERY

CASTEL

CIVB .VINS DE BORDEAUX

ACCESSORIES DECORATION

FEDERICO RESTREPO

EX NIHILO

FEDERICO RESTREPO

EX NIHILO

PRINTING

POIRAY

POMMERY

FABRI

VERRERIES BROSSE

BACCARAT

Federico Restrepo
Federico is born in Colombia (Bogota) in 1962. His father was a remarkable Columbian architect and his mother was Art Director at Desgrippe in Paris. From his French side his environment was mainly artistic with his grand father Herv Baille painter of the French Navy and his great-grandfather Henri-Paul Nenot awarded by the Academy of Architecture of the Grand Prix de Rome. Federico has shared his life between Columbia, Spain and France and has always been attracted by different cultures and their diversity in expressing various forms of art. At the age of 16 years old, he begins painting, less than 3 years later he will exhibit his rst work in Rodez in 1981. He will study Logic & Philosophy at Paris La Sorbonne University but still continue painting and designing. In 1987, as a student, he will participate to the International Lighting Fair to present his rst lighting creations. He will be awarded with the Lampe dor (Golden Light) by Philippe Starck. This rst recognition from one of the most famous designer in the world will convince Federico that design will be his own road in life. Federico begins his career with collaborating with Joel Desgrippes. With a wealth of this rst experience behind him, he will be one of the founders and CEO of the international company Raison Pure in 1988. In 1994, Federico opens his own company the Atelier Federico Restrepo. Atelier means workrooms because the atmosphere of working together with his team, sharing know-how, creativity, artistic design, philosophy and logic has always been his own eclectic philosophy of working. Design as a process is not a solitary activity; it is the exchange that makes it into such a mutually enriching experience. For more than 20 years now, as Designer and Art Director, Federico has been working for the top league brands. More than being considered as an expert in Beauty domain Federico is also very much demanded as Corporate Brand Consultant by Luxury brands of different sectors of activities (Champagne and Spirits, Fashion and Leather Accessories, Watches and Jewelry brands). Designing packaging, logotypes, brand visual identity are also included in his domain of competence. The international Museum of Perfumery in Grasse (France) exhibits most of his fantastic perfume bottles. In 2008, he will be requested amongst the 10 best worldwide Perfume Designers to create an original bottle of Perfume for this Museum. Beside his professional domain of expertise, Federico never stopped expressing his multicultural sensitivity and creativity through other ways of creation such as designing, painting, writing, photography. These last few years, Federico diversied his creativity with editing different books. One book of philosophy based on his life experience has as a title Le livre des illusions, petits sentiers pour une meditation terrestre . The book of the le Livre dHeures is an Ode about his different sources of inspiration. Poetry has always been one of the passions of Federico and he currently writes poems. Federico as multi-talented designer created different lines of objects such as luxury watches for connoisseurs, men jewelry collection, pens, but also interior decoration items such as crystal vases and carafe, lamps Photography is also one of Federicos hobbies as a way of immortalizing his work, but also the beauty of a woman, of a ower, of a landscape but above all of a moment of life.

1962 (Desgrippe) Herv BailleHenri-Paul Nenot 1631981 1987 Joel Desgrippes 1988Raison Pure 1994Atelier Federico RestrepoAtelier 20 200810

MY COMMITMENT
I propose now a relevant form of collaboration to feel free to adapt the organization and the costs of your project to your expectations and resources. After being CEO of quite important companies based in France with representation abroad in New York or Seoul, I did the choice now to work as project manager like an architect coordinating professional teams from Paris or Shanghai , New York ,or elsewhere... The main strength of this way of working is due to my education in logic and philosophy, I have the ability to analyze rst your needs in term of marketing point of view before being able to present you all the creative and visual aspect of the project. By the way the conceptual and creative aspects of your expectations will be piloted by one unique partner who will not propose you any kind of creative project without considering its marketing impacts. I will pay attention to respect and enhance your Brand Promise in order to provide you a realistic, creative, unique and successful Brand Differentiation.

METHODOLOGY
MARKETING & ANALYSIS: Whether the project is on visual identity , volume development or graphic research , the rst step of our work consist in the analysis of the values of the Brand , the competition environment and consumer tendencies.The nal of the analysis allow us to establish a coherent and relevant strategy according to the set problematic. CREATION STEP: Once the strategic directions are established the studio starts the phase of creation .By combining the artistic techniques of the drawing , the manual researches and the info graphic application the team decides on a creative platform . REFINEMENTS: Following the presentation to the customer and according with his comments we optimize the creative tracks that have been accepted. So it is then possible to improve the clients expectations and clearly dene the different elements of the work. FINALIZING: At this step the choice of the creative track is decided and we nalize the creation boards after the customer comments and eventually the RD department. The aim of this step is to valid the project globally , and to have a plain view on it with prototypes , mock ups or pre series eventually. PRE-PRODUCTION AND INDUSTRIAL EXPERTISE

SKILLS
product design packaging corporate brand audit pos material merchandising web interactive

POS

FIELDS
perfumes cosmetics skin care make up spirits jewelry accessories watch industry

federico restrepo + 86 138 16 14 72 23 fr @restrepodesign.com marina chen + 86 130 4069 9036 marina @restrepodesign.com 1088114 20 0050 1088 Yuyuan road house 114 SHANGHAI 20 0050 www.restrepodesign.com

RESTREPO

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