AppleMagazine April 4 2014

NONSENSE
EMPIRE:
APPLE AFTER STEVE
JOBS IS DOING FINE
RUMOR MILL POINTS TO
LARGER iPHONE SCREENS
AT LAST
SPECULATION ABOUT POSSIBLE
CHANGES IN DIMENSIONS
FOR NEW DEVICE
VISIONARY OR LOONEY? ZUCKERBERG ON SPENDING SPREE 10
OFFICE FOR iPAD IS PRETTY AND FUNCTIONAL 34
SYRUP-MAKERS GO HIGH-TECH WITH WIRELESS MONITORING 42
SUPREME COURT COULD LIMIT SOFTWARE PATENTS 80
3-D PRINTING MARKET PROJECTED TO GROW TO $16.2 BILLION IN 2018 108
APPLE, FACEBOOK, GOOGLE INTERNET DATA CENTERS GETTING GREENER, REPORT... 126
AMAZON UNVEILS $99 FIRE TV SET-TOP BOX TO RIVAL APPLE 132
ANOTHER APPLE-SAMSUNG SKIRMISH HEADS TO COURT 136
TOP 10 APPS 48
iTUNES REVIEW 64
TOP 10 SONGS 120
TOP 10 ALBUMS 124
TOP 10 MUSIC VIDEOS 125
88
114
20
CINEMA APPS THAT MAKE THINGS
PICTURE-PERFECT
FROM THE SCRIPT TO POST-PRODUCTION...
IMPROVE YOUR MOVIE-MAKING WITH
THE RIGHT APPS
52
APP HAPPY: WEDDING HELP IN
THE PALM OF YOUR HAND
10
lacebook's laLesL mulubllllon dollar acqulsluon of
vlrLual reallLy headseL maker Cculus ls prompung
some people Lo wonder lf CLC Mark Zuckerberg
ls already llvlng ln an alLernaLe reallLy.
Longume Lechnology analysL 8oger kay wonders
wheLher Zuckerberg ls nuLs" for agreelng Lo pay
$2 bllllon for Cculus less Lhan ve weeks afer
lnklng a deal Lo buy WhaLsApp for $19 bllllon.
Cculus, whlch goL lLs sLarL on Lhe crowdfundlng
slLe klcksLarLer, doesn'L have a consumer producL
on Lhe markeL, [usL Lhe promlse of bulky vlrLual
reallLy goggles LhaL have generaLed huge buzz ln
Lhe vldeo gamlng communlLy.
Zuckerberg, for hls parL, sees long-
Lerm lmpllcauons ln Lhe Lechnology, for
communlcauon, enLerLalnmenL and beyond.
Pe was rlghL abouL moblle, and he's creaLed Lhe
world's blggesL onllne soclal neLwork.
So, ls he looney, or vlslonary?
Moblle ls Lhe plauorm of Loday and now we're
sLarung Lo also geL ready for Lhe plauorms of
Lomorrow. 1o me, by far Lhe mosL exclung fuLure
plauorm ls around vlslon or modlfylng whaL
you see Lo creaLe augmenLed and lmmerslve
experlences," Zuckerberg sald on a conference
call 1uesday dlscusslng Lhe deal. 1oday's
acqulsluon ls a long-Lerm beL on Lhe fuLure of
compuung. l belleve Cculus can be one of Lhe
plauorms of Lhls fuLure."
VISIONARY OR LOONEY?
ZUCKERBERG ON
SPENDING SPREE
11
Photo: Stephen Lam
12
lacebook's lnvesLors seem Lo Lhlnk Cculus's
promlse ls Loo far o. 1he Menlo ark, Callf.-based
soclal neLworklng company's sLock fell 7 percenL
on Wednesday Lo close aL $60.38.
8eyond sucker shock, Lhe WhaLsApp and Cculus
deals - along wlLh Lhe lacebook's spurned oer
Lo buy SnapChaL for $3 bllllon- have ralsed
quesuons abouL lacebook's ablllLy Lo lnnovaLe
on lLs own. Some of Lhe company's mosL hlgh-
prole producLs, such as Lhe SnapChaL-llke oke,
Lhe messaglng servlce lacebook Messenger and
Pome, have opped. 1he [ury's sull ouL on aper,
a sLand-alone app LhaL leLs users read news,
lacebook feeds and more.
lacebook l don'L Lhlnk has Lhe besL lnnovauon
sLraLegy," says CarLner analysL 8rlan 8lau. So far
lL's been `move fasL and break Lhlngs.' Move fasL
ls good, buL break Lhlnks, may noL be."
8lau calls Lhe Cculus acqulsluon klnd of ouL of
lef eld."
We have always LhoughL abouL experlence as a
focus of vlrLual reallLy," he says. CerLalnly lL can
be soclal, buL we have noL LhoughL abouL lL as a
core soclal experlence."
1haL's noL Lo say lL can'L work. 1here were
quesuons abouL lacebook's acqulsluon of
lnsLagram back when lL oered $1 bllllon for
13
Lhe phoLo-sharlng app (Lhe nal purchase prlce
was $71S mllllon) ln Aprll 2012 -and lnsLagram
Lurned ouL ne," 8lau polnLs ouL. lacebook
sald 1uesday LhaL lnsLagram has 200 mllllon
users, up from 30 mllllon aL Lhe ume lL agreed
Lo buy Lhe company.
As Lhe former CLC and co-founder of MySpace,
Chrls ueWolfe has learned Lhe hard way LhaL
Zuckerberg knows whaL he ls dolng. MySpace
once relgned as Lhe lnLerneL's largesL soclal
neLwork only Lo be ecllpsed by lacebook as
Zuckerberg consLanLly Lweaked Lhe servlce and
added more compelllng feaLures.
now, ueWolfe runs a moblle game company
called SCn and has been lmpressed by
lacebook's ablllLy Lo LargeL smarLphone ads aL
Lhe people mosL llkely Lo be auracLed Lo SCn's
pasumes, whlch lnclude Cookle !am" and
8lngo 8llngo."
AlLhough he has no ldea whaL Zuckerberg wlll do
wlLh Cculus, ueWolfe gures lacebook's $1S4
bllllon markeL value gave hlm Lhe exlblllLy Lo
wager on a Lechnology LhaL could break new
ground. Clven lacebook's slze, Lhls deal doesn'L
seem LhaL welrd Lo me," ueWolfe sald.
Cculus ls a horlzonLal acqulsluon for lacebook,
whlch means lL leLs Lhe company expand lnLo a
new space, raLher Lhan grow lLs core buslness.
lL's a sLraLegy employed by Amazon.com lnc.,
whose buslnesses range from onllne reLall Lo
vldeo sLreamlng Lo LableLs, and Coogle lnc., whlch
recenLly boughL hlgh-Lech LhermosLaL and smoke-
deLecLor maker nesL Labs for $3.2 bllllon.
14
Photo: Mashable
Photo: Jef Chiu
Llke lacebook, Coogle ls led by a CLC, Larry

age, who has vowed Lo make huge lnvesLmenLs
bulldlng or buylng Lechnology LhaL mlghL noL
pay o for years. age can do preuy much as
he pleases, Loo, as long as he galns Lhe supporL
of fellow co-founder Sergey 8rln and Coogle
Lxecuuve Chalrman Lrlc SchmldL. 1he Lrlo
collecuvely conLrols enough voLes Lo overrule Lhe
resL of Coogle's shareholders.
Coogle has made more Lhan 230 acqulsluons
slnce golng publlc nearly a decade ago, buL mosL
of Lhose deals have been relauvely small for a
company LhaL now generaLes more Lhan $S0
bllllon ln annual revenue.
A few of Lhe deals have been large enough for
some lnvesLors Lo wonder wheLher Coogle's braln
LrusL had losL lLs senses.
17
When Coogle boughL ?ou1ube ln 2006 for
$1.76 bllllon ln sLock, some analysLs quesuoned
wheLher Lhe company had pald far Loo much
for a vldeo slLe wlLh vlrLually no revenue and a
huge sLack of poLenually expenslve legal clalms
for copyrlghL lnfrlngemenL. 8uL LhaL deal ls now
wldely vlewed as a brllllanL move. ?ou1ube has
producuve relauonshlps wlLh mosL movle and
Lelevlslon sLudlos and sells bllllons of dollars ln
vldeo adveruslng whlle amasslng a worldwlde
audlence of more Lhan 1 bllllon people.
Coogle's blggesL acqulsluon, a $12.4 bllllon
purchase of Lroubled cellphone maker MoLorola
MoblllLy, Lurned ouL Lo be a dud, [usL as many
analysLs predlcLed lL would be when Lhe deal was
announced ln 2011. Coogle wound up selllng
all of MoLorola's devlce dlvlslons for a comblned
$S.2S bllllon, leavlng Lhe company wlLh a poruollo
of moblle paLenLs LhaL help ward o lawsulLs
agalnsL Coogle's Androld sofware.
Androld, meanwhlle, now Lhe world's mosL
popular moblle operaung sysLem, ls among
several smaller deals LhaL have ylelded huge
dlvldends for Coogle. Coogle boughL Androld
lnc. ln 200S. lLs prlce was Loo small Lo requlre
dlsclosure.
18
20
21
22
REPORTS IN TECHCRUNCH,
BLOOMBERG AND WALL STREET
JOURNAL
Cbvlously, Lhe lhone 6 has been Lhe sub[ecL
of feverlsh speculauon on Lhe onllne rumor
pages. 1haL's noLhlng new for a new Apple
smarLphone - buL ln recenL days, much
auenuon has focused on one aspecL ln
parucular of Lhe as-yeL unannounced
devlce. WhaL we're referrlng Lo, of course,
are suggesuons LhaL Lhe lhone could be
sprouung a larger screen - or raLher, Lwo -
for lLs laLesL lLerauon.
?ou'd be forglven aL Lhls polnL for feellng a
Louch overwhelmed by de[ vu. Crlucs have
long argued LhaL Lhe Cuperuno rm should
grant its mobile owners a bit more real
estate ln Lhe age of Lhe 'phableL', and Lhere
has long been Lalk of Lwo dlerenL lhones
belng launched aL once. LasL year, of course,
LhaL came Lo pass, wlLh Lhe release of Lhe
"unapologeucally plasuc" lhone Sc and lLs
more premlum-looklng (alLhough noL much
more premlum-prlced) broLher, Lhe Ss.
Powever, Lhose devlces dldn'L dler ln Lhelr
screen slzes, wlLh boLh sporung 4-lnch
dlsplays. 8ewlnd Lo !anuary, and Lhe word
from Lhe Wall SLreeL !ournal was LhaL a
4.S-lnch screen would be oered on one of
Lhe nexL lhone models, wlLh Lhe dlsplay
of Lhe oLher exceedlng ve lnches. 1he
obvlous reason for Lhese Lwo slzes would
be to match the Galaxy S III and Galaxy S4
respecnve|y. Look back even furLher, Lo lasL
november, and 8loomberg was reporung
on Lhe posslblllLy of 4.7-lnch and S.S-lnch
screens for Lhe lconlc handseL.
Photo: ADR Studio
23
Photo: ADR Studio
SCREEN SIZE RUMORS RETURN TO

THE SPOTLIGHT
So, whaL has caused Lalk abouL Lhe screen
slze of whaL wlll presumably be known as
Lhe lhone 6 Lo be vaulLed back lnLo Lhe
medla spoLllghL? Slmple: Lhe clalm of 4.7-
lnch and S.S-lnch screens has been glven
anoLher alrlng ln a repuLable publlcauon,
namely Lhe !apanese buslness news
speclallsL nlkkel. 8efore you ask, "Who are
nlkkel? Pow would Lhey know anyLhlng?",
you may be lnLeresLed Lo learn LhaL Lhey
correcLly predlcLed Lhe SepLember 20
!apanese launch of lasL year's lhones, prlor
Lo Lhe omclal announcemenL of boLh.
2S
As for whaL nlkkel reckons Lhls ume around,
Lhe producuon cycle ls apparenLly ln lLs
formauve sLages already, Lhe llkes of LCu
drlver chlps and ngerprlnL sensors already
belng manufacLured. 1he reporL says LhaL as
soon as Lhls monLh, Lhe producnon of the
LCD pane|s cou|d start at a ser|es of p|ants,
lncludlng Lhe kameyama planL of Sharp and
Lhe Mobara planL of !apan ulsplay, among
oLher slLes. anels wlll also reporLedly be
forLhcomlng from LC LlecLronlcs.
Much focus, however, ls on nlkkel's backlng
of Lhe prevlously quoLed screen slzes for
Lhe new devlces. 1he reporL also sLaLes LhaL
Lhere ls expecLed Lo be a "slgnlcanLly hlgher"
dlsplay resoluuon on Lhe updaLed handseL,
whlch would presumably be Lo keep pace
wlLh Lhe need for a hlgh plxel denslLy on Lhe
enlarged screens. 1hls brlngs up Lhe prospecL
of an lhone wlLh lull Pu resoluuon emerglng
sooner raLher Lhan laLer.
Photo: ADR Studio
26
WHY A DISPLAY SUPPLIER MAY HAVE
EXPOSED A LITTLE APPLE SECRET
Powever, Lhere's anoLher developmenL ln
recenL days LhaL has led many eagle-eyed
waLchers Lo auempL Lo puL Lwo and Lwo
LogeLher Lo come Lo a concluslon on [usL
whaL Lhe speclcauon of LhaL new lhone
screen could be. A S.S-lnch screen has just
been unve||ed by a ma[or Iapanese d|sp|ay
supplier to Apple, so of course, many people
have suggesLed LhaL Lhls musL be Lhe nexL
lhone screen. 1haL was especlally Lhe case
glven Lhe manufacLurer's descrlpuon of
Lhe dlsplay formaL as one for "leadlng-edge
smarLphones". Low power consumpuon
ls ensured by Lhe use of Iapan D|sp|ay's
enhanced low-temperature poly-silicon
(L1S) techno|ogy.
27
nlkkel has only ln Lhe lasL few days conrmed
!apan ulsplay as one of Lhe suppllers for Lhe
forLhcomlng lhone, so all of Lhls con[ecLure
would appear Lo make sense - alLhough
Lhere's no guaranLee LhaL !apan ulsplay wlll
have responslblllLy for Lhe S.S-lnch screen
raLher Lhan merely Lhe 4.7-lnch one. Powever,
Lhe 1,440 x 2,S60-plxel resoluuon of Lhe newly
announced Cuad Pu aka WCPu dlsplay,
worklng ouL as S38 plxels per lnch, easlly
surpasses Lhe 1,136 x 640-plxel eorL of Lhe
lhone Ss. 1hls backs up Lhe nlkkel reporL's
clalms of a "slgnlcanLly hlgher" resoluuon.
1he new !apan ulsplay screen could cerLalnly
be a candldaLe for Lhe lhone 6, accordlng Lo
aul Semenza, an nu ulsplaySearch senlor
vlce presldenL. Powever, he ls quoLed ln a
28
CnL1 reporL as saylng LhaL "1yplcally, Apple

wanLs 'rsL dlbs' on Lhe new parL, so lL's a llule
surprlslng LhaL !ul ls announclng Lhls now."
Pe added, ln reference Lo Lalk of a 4.7-lnch
screen, "1here ls also a posslblllLy of anoLher
spec -- a 4.7" 1,600x900 [dlsplay]. As always,
Apple runs parallel developmenL programs, Lo
LesL ouL whlch ls Lhe besL approach or [usL Lo
Lry Lo confuse Lhe resL of Lhe world."
lL's worLh rememberlng LhaL a|ternanve
reso|unons have been suggested by
D|sp|aySearch for screens of the rumored
sizes, whlle Lhere ls also speculauon LhaL Lhe
!apan ulsplay screen cou|d be desnned for
other phones in China.
Photo: Antonio de Rosa/Alessandra Cammarano
30
Photo: ADR Studio
INCREASING CONSENSUS ON A
RELEASE DATE, TOO
Screen speclcauon Lalk aslde, lL's lncreaslngly
clear LhaL we'll almosL cerLalnly see Lhe new
devlce ln SepLember. 1haL ls Lhe clalm of Lhe
nlkkel reporL, whlle Lhe source speaklng Lo
8loomberg lasL november had suggested an
arr|va| |n the "second ha|f" of 2014.
Some of Lhe oLher rumors abouL Lhe phone
ln recenL monLhs have been raLher more
ouLlandlsh. lL's been suggesLed, for example,
LhaL Lhe new devlces could have curved
screens, buL Lhelr manufacLure would seem
a llule expenslve aL Lhls polnL for Lhe arrlval
of Lwo mass-markeL smarLphones of Lhls
naLure by Lhe auLumn. 8eferences Lo superlor
Louchscreen sensors have also been bandled
abouL for fuLure lhones, Lhe ldea belng
LhaL Lhe devlce would apparenLly respond
dlerenLly Lo llghL and heavy Louches.
1esnng was sa|d to be underway for the
pressure-sens|nv|ty feature, accordlng Lo Lhe
8loomberg reporL, so we don'L expecL Lo see
LhaL on Lhe lhone 6, elLher. noneLheless,
lL may be lnevlLable for fuLure models. We
can obvlously only speculaLe abouL Lhe
posslblllues for Lhe lhone LhaL lmmedlaLely
awalLs us, buL a progresslvely clear plcLure
ls noneLheless emerglng of noL [usL Lhe new
handseL, buL also Lhe Lechnologles LhaL we
can expecL Lo characLerlze luevlces for years
lnLo Lhe fuLure.
by 8en[amln kerry & Cavln Lenaghan
33
Mlcrosof Cmce fans who've spenL Lhe lasL
nlne monLhs uslng Lhe sofware's sulLe of apps
on Lhelr uny smarLphone screens are probably
Lhrllled LhaL Lhey can nally creaLe and updaLe
documenLs on Lhe lad's slgnlcanLly blgger
dlsplay surface.
1he new verslon of Cmce for Apple's LableL
ls noL llkely Lo be a blg deal for anyone else.
Whlle Lhe apps are beauuful, lnLuluve and
lnclude many famlllar funcuons from Lhe
popular deskLop verslon of Cmce, Lyplng and
maneuverlng Lhe cursor wlLhln documenLs
remalns awkward and lnemclenL.
Mlcrosof released Cmce for Lhe lad on
1hursday, nearly four years afer Apple launched
Lhe groundbreaklng LableL. lL lncludes Lhe Word,
Lxcel and owerolnL apps LhaL wlll be famlllar Lo
boLh buslness and everyday people.
up unul now, Cmce users had Lo make due wlLh
a very baslc verslon deslgned for smarLphones
LhaL rsL launched ln !une 2013. CompeuLors llke
Apple and Coogle also creaLed slmllar sofware
for Lhe lad, buL Lhose apps have very baslc
feaLures and don'L always mesh perfecLly wlLh
Mlcrosof documenLs.
Mlcrosof's new apps are free, buL you need an
annual subscrlpuon Lo Mlcrosof's Cmce 36S,
whlch cosLs beLween $70 and $100 dependlng
on Lhe verslon, Lo do more Lhan [usL read
documenLs.
OFFICE FOR iPAD
IS PRETTY AND
FUNCTIONAL
34
8y lrlday afernoon, Lhe Lrlo of apps occupled Lhe

Lop Lhree spoLs on Lhe App SLore's real ume llsL of
mosL downloaded free apps.
PonesLly, Lhe free verslons may meeL Lhe needs
of a loL of people, because dlsplaylng documenLs
ls one of Lhe mosL useful funcuons of Lhe apps.
ulllng up documenLs ls qulck and easy, especlally
lf Lhey're sLored on a user's Cneurlve accounL,
whlch comes wlLh 20 glgabyLes of cloud sLorage
space as parL of Lhe Cmce 36S subscrlpuon.
?ou can shrlnk or enlarge Lhe Lype Lo L as much
or as llule of lL as you llke on your screen. l could
L my enure one-page resume, whlch ls largely
wrluen ln an elghL-polnL fonL, on Lhe lad's screen
and sull easlly read lL.
Photo: Allyson Kazmucha
36
8uL Lhe lad Alr's super-clear reuna dlsplay
probably helped. And lL's worLh menuonlng LhaL
l don'L wear glasses. eople wlLh lmpalred vlslon
mlghL have a Lougher ume. LlLher way, lL's sull a
blg upgrade from looklng aL Lhe same documenL
on an lhone screen.
Lxcel spreadsheeLs, especlally Lhe large ones
l vlewed, requlred a llule more plnchlng and
sLreLchlng Lo vlew, because of Lhelr larger slze, buL
were sull falrly easy Lo scroll Lhrough.
lor people who wanL Lo Lake noLes or
presenLauon maLerlals lnLo a meeung wlLhouL
dragglng along a sLack of prlnLouLs or a lapLop,
Lhls ls golng Lo be really handy. And lf you use
Cneurlve, lL's nlce Lo know you can always have
37
access Lo your les on a relauvely compacL and
llghLwelghL devlce.
unforLunaLely, oLher cloud-based servlces llke
uropbox aren'L compauble.
8uL ls lL worLh Lhe eorL Lo Lry Lo creaLe or edlL
Cmce documenLs on an lad?
8aLher Lhan sLrlpplng down Cmce Lo a super-
baslc verslon, llke lL dld wlLh Lhe smarLphone
sofware, Mlcrosof creaLed a verslon of Cmce
LhaL's cusLomlzed for Lhe LableL user and
lncludes many of Lhe bells and whlsLles of Lhe
deskLop verslon.
1he app ls relauvely easy Lo use and lLs layouL
ls clean and slmple. Word's Loolbar aL Lhe Lop
leLs you do Lhlngs llke change Lhe Lypeface of
fonLs and slze, hlghllghL LexL and cusLomlze
marglns and columns. ?ou can also lnserL page
breaks and plcLures from your lad's camera roll
or phoLo sLream. 1here's also a nlce selecuon
of compauble fonLs Lo choose from _even
Wlngdlngs, lf you llke LhaL sorL of Lhlng.
ln order Lo cuL and pasLe and make oLher
changes Lo LexL ln Word, you have Lo Lap
Lwlce on Lhe area you wanL Lo updaLe, whlch
brlngs up a seL of scrolllng bars, much llke
ln oLher lCS appllcauons. ?ou can move Lhe
bars Lo selecL LexL, Lhen cuL copy or pasLe Lhe
selecuon. lL's a llule cumbersome and slow,
buL preuy easy Lo gure ouL.
38
Sadly, Lhe lad verslon lacks Lhe speedy keyboard

shorLcuLs of Cmce's Mac and C verslons.
Cne nlce feaLure ls a bullL-ln AuLoSave funcuon,
whlch can be dlsabled lf you're worrled abouL
daLa usage. 1here's also a baslc spell checker, wlLh
Lhose famlllar red and green llnes Lo warn you of
poLenual mlsLake, buL no Lhesaurus.
Lxcel funcuons are also somewhaL palred
down, buL Lhe app dlsplays documenLs creaLed
elsewhere very nlcely. All Lhree of Lhe apps come
wlLh seLs of LemplaLes LhaL speed up Lhe creauon
of baslc documenLs.
Cn-Lhe-go buslness Lypes wlll probably love
Lhe funcuonallLy of Lhe Cmce apps and eagerly
add Lhelr lads Lo Lhelr exlsung Cmce 36S
subscrlpuons. 8uL l'm curlous how much even
people llke LhaL wlll use Lhe apps. Lven lf you buy
a nlce keyboard Lo use wlLh your lad, lL's much
fasLer Lo creaLe and edlL documenLs on lapLop.
Meanwhlle, Lyplng on an lad lLself should be
reserved for qulck edlLs and desperaLe slLuauons,
no mauer how nlce an app you're uslng.
Photo: Mashable
41
Photo: Jim Cole
Maple syrup producuon has come a long way

from meLal buckeLs hung on Lrees, buL even hlgh-
Lech operauons have had Lo rely on old-fashloned
fooL paLrols Lo x a common problem - leaks.
1he Lubes LhaL draw sap from Lrees sLralghL Lo
sugar houses ofen geL pulled down or benL
by falllng llmbs or chewed by crluers, meanlng
sugar-makers spend hours and someumes days
sLomplng Lhrough snowy woods Lo nd and x
problems - a blg ume-wasLer ln a sugarlng season
LhaL lasLs [usL a few weeks.
8uL now sugar-makers are harnesslng new
Lechnology Lo keep Lhe preclous sap owlng.
Meadowbrook Maple Syrup ln !anuary
lnsLalled a monlLorlng sysLem LhaL ls already
paylng o. ueslgned Lo help mld-Lo-large
scale syrup producers keep an elecLronlc eye
Lhelr sap vacuum llnes, Lhe 1ap 1rack sysLem
conslsLs of solar bauery-powered radlo unlLs
sLrapped Lo Lrees, wlLh each unlL monlLorlng
Lhe pressure on a half-dozen llnes. 1he daLa
ls Lransmlued Lo a compuLer or smarLphone,
where lL shows up as a map wlLh green doLs
lndlcaung llnes wlLh good sap ow and red
doLs lndlcaung leaks. users can even geL LexL
messages alerung Lhem Lo problems.
l Lhlnk lL's Lhe Lhlng of Lhe fuLure. l really do,"
owner uonnle 8lchards sald.
ln Lhe pasL, 8lchards and hls crew would have Lo
walk Lhe woods of MllLon llsLenlng and looklng for
leaks, whlch was ume-consumlng.
And lf you dldn'L nd Lhe leak LhaL day, you
dldn'L geL sap o LhaL parL of Lhe woods all day
long," he sald.
now he uses hls lhone Lo check Lhe sysLem
and can lmmedlaLely see a leak and when lL ls
repalred.
8lchards' operauon lncludes abouL S,000 Laps,
wlLh abouL 18 mlles of Lublng spread ouL over
more Lhan 100 acres. 1he new sysLem cosLs $1
Lo $2 per Lap, buL lnvenLor !ason Cagne sald Lhe
reLurn on lnvesLmenL can be seen ln one season.
Pe sald Lhe LesL slLe of 20,000 Laps ln CnLarlo
resulLed ln a more Lhan S percenL lncrease ln sap
collecuon, or an exLra $1S,000.
Cagne, who used Lo spend days on end
paLrolllng hls own sugar bush ln SwanLon, came
up wlLh Lhe ldea several years ago, Leamlng up
wlLh Canadlan sugar-maker uoug 1hompson Lo
develop Lhe producL.
1he unlverslLy of vermonL's rocLor Maple
8esearch CenLer ls uslng a slmllar remoLe
monlLorlng sysLem for Lhe rsL ume Lhls season,
as Lhe Lechnology becomes more commerclally
avallable. SmarLrek, produced by a Cuebec-
based company, also monlLors sap llnes for leaks
SYRUP-MAKERS GO HIGH-TECH WITH
WIRELESS MONITORING
43
and provldes Lhe lnformauon lmmedlaLely on a
smarLphone or LableL.
nauonally, maple syrup producuon LoLaled 3.2S
mllllon gallons lasL year. vermonL led wlLh 1.3
mllllon gallons, followed by new ?ork, Malne,
Wlsconsln, Chlo, Mlchlgan, ennsylvanla, new
Pampshlre, Massachuseus and ConnecucuL. Lach
of Lhose gallons of syrup requlred sugar-makers Lo
collecL 40 gallons of sap.
lL Lakes warm days and cold nlghLs for sap Lo ow,
so Lhe condluons are [usL rlghL for syrup-maklng
for only abouL 4 Lo 6 weeks. And cold weaLher
has already pushed back vermonL's season Lhls
year. 8uL rocLor researchers expecL Lhe new
sysLem Lo make Lhelr operauon more emclenL
and producuve. lL wlll also glve sugar-makers,
who are prone Lo sLaylng up laLe Lo boll sap down
Lo syrup, a few exLra hours of sleep, sald 8rlan
SLowe, rocLor's sugarlng operauons manager.
Photo: Pat Eaton-Robb
44
We nd LhaL a loL of sugar-makers geL sleep
deprlved durlng Lhe season, Lhls agaln Lhey can
Lake a qulck look from Lhelr house and Lhen Lhey
can go Lo bed and geL some good sleep and noL
have Lo worry," SLowe sald.
1he ldeal sysLem would have a sensor aL Lhe
end of each of Lhe maln llnes. 8uL LhaL can be
expenslve for some sugar-makers - abouL $200
per SmarLrek vacuum sensor and $400 for a Lank
level sensor - so some sugar-makers may sLarL
wlLh a smaller number dependlng on whaL Lhey
wanL Lo monlLor.
WheLher lL's mlne or 1ap 1rack of any of Lhe
oLher sysLems, Lhe Lechnology ls fanLasuc," sald
Lrlc Sorkln, of 1hunder 8asln Maple Works ln
Cambrldge, who was so lmpressed wlLh SmarLrek
LhaL he became a dlsLrlbuLor.
ln Lhe pasL, Sorkln sald, Lhe only way Lo lncrease
producuon was Lo make sure sap ls owlng ln
4S
Lhe sysLem, and LhaL meanL loLs of man-hours
checklng each llne.
WlLh Lhese remoLe monlLorlng sysLems, we can
eecuvely lower our labor cosLs and lncrease our
producuon," he sald.
Cagne descrlbed an lncldenL lasL year when hls
sysLem showed a leak where a porcuplne had cuL
Lhe llne. !usL as workers had repalred Lhe break,
1ap 1rack showed anoLher leak.
?ou could follow Lhe porcuplne prlnLs rlghL Lo Lhe
nexL llne where he'd cuL lL," he sald. CLherwlse,
lL would have been a few more days before we
found Lhose Lwo llnes."
46
Photo: Holly Ramer
iOS
#01 2048
By By Ketchapp
Category: Games
Requires iOS 4.3 or later. Compatible with iPhone, iPad, and iPod touch. This app is opti-
mized for iPhone 5.
#02 Boom Beach
By Supercell
Category: Games
mized for iPhone 5.
#03 Dont step the white tile
By Ayumu Kinoshita
Category: Games
mized for iPhone 5.
#04 Smash Hit
By Mediocre AB
Category: Games
mized for iPhone 5.
#05 Microsoft Ofce Mobile
By Microsoft Corporation
Category: Productivity
mized for iPhone 5.
#06 Facebook Messenger
By Facebook, Inc.
Category: Social Networking
mized for iPhone 5.
#07 Snapchat
By Snapchat, Inc.
Category: Photo & Video
Requires iOS 5.0 or later. Compatible with iPhone, iPad 2, iPad (3rd gen), iPad (4th gen),
iPad mini, iPod touch (4th gen), and iPod touch (5th gen). This app is optimized for
iPhone 5.
#08 NCAA March Madness Live
By NCAA Digital
Category: Sports
mized for iPhone 5.
#09 Instagram
By Instagram, Inc.
mized for iPhone 5.
#10 Flappy Bullet
By ZHICONG RUAN
Category: Games
mized for iPhone 5.
#01 OS X Mavericks
By Apple
Compatibility: OS X 10.6.8 or later
#06 Battery Diag
By Rocky Sand Studio Ltd.
Category: Utilities
Compatibility: OS X 10.9 or later, 64-bit processor
#07 The Unarchiver
By Dag Agren
Category: Utilities
#08 Kindle
By AMZN Mobile LLC
Category: Reference
Compatibility: OS X 10.6 or later
#09 Xcode
By Apple
Category: Developer Tools
#02 GarageBand
By By Apple
Category: Music
#10 Evernote
By Evernote
#04 OneDrive
Compatibility: OS X 10.7.3 or later, 64-bit processor
Mac OS X
#03 Microsoft OneNote
#05 WeChat
By Tencent Mobile International Limited
Category: Social Networking
#01 Minecraft Pocket Edition

By Mojang
Category: Games / Price: $6.99
mized for iPhone 5.
#02 Heads Up!
By Warner Bros.
mized for iPhone 5.
#04 Sleep Cycle alarm clock
By Northcube AB
Category: Health & Fitness / Price: $0.99
mized for iPhone 5.
#05 Backfip Madness
By Gamesoul Studio
mized for iPhone 5.
#06 Papas Freezeria To Go!
By Flipline Studios
mized for iPhone 5.
#07 Cut the Rope 2
By ZeptoLab UK Limited
mized for iPhone 5.
#08 Bridge Constructor
By Headup Games GmbH & Co KG
mized for iPhone 5.
#09 Color Splash
By Pocket Pixels Inc.
Category: Photo & Video / Price: $0.99
mized for iPhone 5.
#10 Plague Inc.
By Ndemic Creations
mized for iPhone 5.
#03 AfterLight
By Simon Filip
Category: Photo & Video / Price: $0.99
mized for iPhone 5.
iOS
#05 StatsBar - System Monitor

By FIPLAB Ltd
Category: Utilities / Price: $1.99
#06 Civilization V: Campaign Edition
By Aspyr Media, Inc.
#09 Logic Pro X
By Apple
Category: Music / Price: $199.99
#08 Airmail
By Bloop S.R.L.
#10 Aperture
By Apple
Category: Photography / Price: $79.99
#04 Duplicate Detective
By FIPLAB Ltd
#07 BetterSnapTool
By Andreas Hegenberg
Category: Productivity / Price: $1.99
#03 Disk Doctor
By FIPLAB Ltd
#02 1Password - Password Manager and Secure Wallet
By AgileBits Inc.
Category: Productivity / Price: $24.99
#01 FaceTime
By Apple
Category: Social Networking / Price: $0.99
Mac OS X
THE SOFTWARE THAT IMPROVES

EVERY ASPECT OF A FILM
8oLh lCS and CS x glve you access Lo some
preuy good movle-maklng apps, as can be
downloaded Lhrough Lhe App SLore. 8uL
whlch are Lhe besL? ls lL [usL a case of havlng
someLhlng wlLh whlch Lo sLop and sLarL
recordlng, or can you make such lmpeccably
well-produced movles LhaL you'd have a hard
ume convlnclng someone you're an amaLeur?
naLurally, when lL comes Lo all Lhlngs Apple,
Lhe answer Lo LhaL lauer quesuon wlll always
be a "yes" - buL LhaL also depends on belng
reasonably well-versed wlLh all of Lhe opuons
ouL Lhere. lrom Lhe lnlual scrlpL and acung Lo
Lhe acLual lm shooung and all-round movle
producuon and posL-producuon, Lhere's an
app Lhere LhaL can boosL your professlonallsm
ln a ma[or way - or even [usL allow you Lo do
Lhose rudlmenLary lm-maklng Lasks a llule
beuer and qulcker.
lf you wanL rellably greaL resulLs, Lhough, you
should especlally zoom ln on Lhose apps LhaL
are used by professlonals ln Lhe worlds of
lm, Lelevlslon and dlglLal medla. 1here are
some avallable for deskLop appllcauons as
well as for smarLphones and LableLs, LogeLher
coverlng such plauorms as lCS, CS x, Coogle
Androld and Wlndows Moblle. Cf course,
we'll focus largely on Lhe Apple varlanLs.
THE FINEST CINEMA APPS FOR
MAC USERS
Mac fans, naLurally, have plenLy of cholce
ln Lhls area, wlLh apps ranglng from Lhe
general Lo Lhe hlghly speclallzed. 1he umlng
of a show or movle, for example, ls made
(relauvely) easy wlLh 1Clanner, whlch
enables Lhe organ|zanon of parts of a show
|nto secnons and events. ?ou can use Lhe
app, whlch ls deslgned as a rundown sheeL,
S4
Lo compare Lhe currenL LoLal ume Lo Lhe

LargeL run ume. lL's a malnsLay app among
edlLors, producers, 1v neLworks and posL-
producuon supervlsors allke.
Cr whaL lf you wanL Lo go rlghL back Lo Lhe
beglnnlng of Lhe movle producuon process...
namely, Lhe screenwrlung sLage? Plghland,
for example, may seL you back $29.99, buL
lL oers as much power as lL does ease of
use. Screenplays are wrluen ln Lhe plaln
LexL lounLaln formaL LhaL doesn't |eave a
screenp|ay or 1V scr|pt trapped |n the format
of any parncu|ar sohware. lL's fuLure-proof,
ln oLher words, whlch ls handy alongslde such
funcuonallLy as Lhe edlung and savlng of lux
les and Lhe prlnung and exporung of uls.
1he llkes of I|na| Drah 9 and Slugline are also
well worLh a look for Lhose who wanL Lo wrlLe
scrlpLs llke Lhe Mac-wleldlng professlonals,
whlle for edlLors, lL wlll always be dlmculL
Lo look pasL llnal CuL ro x. WhaLever you
need Lo do ln posL-producuon, you'll surely
nd Lhe rlghL funcuonallLy here. ?ou may
need Lo ed|t v|deos, organ|ze med|a or app|y
var|ous custom|zab|e eects. erformance
ls formldable, Loo, wlLh Lhe app's new 64-
blL archlLecLure ensulng LhaL none of your
sysLem's 8AM goes unused for LhaL especlally
large pro[ecL.
Cf course, you'll need Lo fork ouL $299.99 for
llnal CuL ro x, buL wlLh lL belng Apple's own
sofware, you can'L hope for much beuer
when lL comes Lo lm edlung on Lhe Mac.
1nL IUNC1ICNALI1 DCLSN'1 CLASL
ON iPAD, iPHONE OR iPOD TOUCH
Ah, buL whaL lf you are Lhe proud owner of a
smaller devlce Lhan Lhe Mac, and sull wanL Lo
access some serlous movle-maklng muscle?
Well, you aren'L exacLly lef ouL Lhere, elLher.
lor 'on Lhe go' screenwrlung, for example,
S6
we've always llked Lhe look of Screenplay for

lad, whlch has clearly been designed around
the tab|et's portab|||ty and power. 1here's
a verslon for lhone, Loo, alLhough Lhe app
for Lhe larger devlce glves you Lhe luxury
of such feaLures as uropbox lnLegrauon for
Lhe sLorage and reLrleval of screenplays, Lhe
ablllLy Lo lmporL and exporL screenplays Lo
1x1 or lux, scrlpL dupllcauon from wlLhln Lhe
llbrary screen and more.
lllm sLudenLs and more experlenced
producers allke are also llkely Lo appreclaLe
Lhe presence of Mov|e Cost roducer on
the|r |ad. As Lhe name suggesLs, lL's all abouL
esumaung Lhe cosL of your movle pro[ecL
so LhaL you don'L sLumble lnLo problems
before you even begln. 1o LhaL end, lL oers
cusLomlzable movle cosL esumaLe LemplaLes,
Lhe drag and drop organlzauon of rows and
secuons, Lhe opuon Lo save and prlnL movle
cosL esumaLes and so many more good value
feaLures for Lhe meager $4.99 LhaL you are
asked Lo pay.
Many of Lhe besL lad clnema apps, of course,
are avallable on lhone and/or lod 1ouch
Loo, whlle oLher apps may be accesslble
only on Lhe smaller devlces. ?ou don'L need
Lo pay a Lhlng, for example, for Cameo, an
|nd|spensab|e compan|on for the easy
creanon of gorgeous short h|ms. 1hls ls an
especlally sulLable app for Lhose wlLh llule
experlence of lm-maklng, as lL's a clnch
Lo use lL Lo apply professlonal-grade vldeo
eecLs and fonLs - wlLh more belng avallable
for Lhose LhaL are wllllng Lo pay.
CLher exLremely useful clnema apps LhaL are
avallable on lhone and lod 1ouch lnclude
vlx screens, a h|m and v|deo matchover app
for those requ|r|ng screen rep|acement, as
well as Sync CnSeL, wh|ch |s |nva|uab|e |n the
stream||n|ng of every stage of 1V and h|m
producnon. rompLWare lus, meanwhlle,
enables your iPod Touch, iPhone or iPad to
S9
doub|e up as a profess|ona| te|eprompter for

a blL of corporaLe vldeo producuon or vldeo
blogglng.
OR MAYBE JUST GET A BETTER
CAMLkA...
lL lsn'L [usL abouL Lhe apps, of course - lL can
also be abouL Lhe hardware, Lo a masslve
degree. Mac users are also lncreaslngly
dlscoverlng some supremely lmpresslve
lm-maklng equlpmenL, such as Lhe dlglLal
cameras of Lhe loglcally named 8ed ulglLal
Clnema Camera Company.
1he rm was founded by !lm !annard, Lhe
man behlnd Cakley sunglasses, and hls
cameras are becomlng almosL as lconlc,
ranglng from Lhe Epic Dragon and Epic
Mysterium-X to the Scarlet and Red One.
lmporung, exporung and nlshlng Lhe
vldeo fooLage LhaL you produce ls easy, and
Lhere's an extens|ve range of hrmware
for App|e users to take advantage of,
lncludlng lnsLallers and operauon guldes
for everyLhlng from Lhe 8ed Cne and
Mouon MounL Lo Lhe 8ed Mlnl-Mag and
8edmag 1.8" SSu sysLems and uSMC power
modules, chargers and adapLors.
Could you be beuer equlpped Lo make greaL
movles wlLh Apple devlces and sofware,
Lhan lf you Lake advanLage of all of Lhe
aforemenuoned soluuons? Sure, lL's posslble,
buL when Laken LogeLher, Lhey're perfecL for
coverlng all of Lhe bases. All LhaL you need
nexL ls Lo acLually make Lhe darned lm - and
make some bulk popcorn orders for when you
show o Lhe asLonlshlng end resulL.
by 8en[amln kerry & Cavln Lenaghan
61
#01 TCPlanner
By Netmedia
Category: Video
#02 Highland
By Quote-Unquote Apps
#03 Final Draft 9
By Starbucks Cofee Company
Category: Food & Drink
Requires iOS 5.0 or later. Compatible with iPhone, iPad, and
iPod touch. This app is optimized for iPhone 5.
#04 Slugline
By Act Focused Media LLC
#05 Final Cut Pro
By Apple
Category: Video
#06 Screenplay for iPad
By Black Mana Studios
Requires iOS 4.3 or later. Compatible with iPad.
#07 Movie Cost Producer
By Productify
Requires iOS 5.0 or later. Compatible with iPad.
#08 Cameo
By Vimeo, LLC
#10 Sync OnSet
By wymsee Inc.
#09 VFX screens
By CODEGA STUDIO
Category: Utilities
#11 PromptWare Plus
By Listec Teleprompters
Requires iOS 3.2 or later. Compatible with iPhone, iPad,
and iPod touch.
Movies
TV Shows
&
Rotten Tomatoes
75%
The Hobbit: The

Desolation of
Smaug
We return to Middle-earth for the second of
three parts of the flm adaptation based on
J. R. R. Tolkiens novel The Hobbit, sixty years
prior to the events of TheLord of the Rings.
Bilbo Baggins, played by Martin Freeman,
pursues the formidable dragon Smaug
(Benedict Cumberbatch) as he seeks to
reclaim the lost Dwarf Kingdom of Erebor. Ian
McKellen, Richard Armitage and Evangeline
Lilly also star.
FIVE FACTS:
1. The frst part of The Hobbit trilogy was An
Unexpected Journey, and it will conclude
with There and Back Again later this year.
2.The Lord of The Rings and The Hobbit
veteran Peter Jackson once again returns to
produce and direct The Desolation of Smaug.
3. The flm received three nominations at the
86th Academy Awards, as well as two BAFTA
nominations.
4. Asked whether he would mind always
being associated with the role of Bilbo
Baggins, Martin Freeman responded: I dont
mind that as long as its good and as long as
Im good. I mean, if Im pleased with the work I
do in it and if I like the flm, and Im pretty sure
I will like the flm, Id be happy with that.
5. On being given the chance in his career
to adapt Tolkiens work, Peter Jackson has
said: Im just a lucky guy. Im the kid who
got his parents Super 8 camera when he
by Peter Jackson
Genre: Action & Adventure
Released: 2014
Price: $19.99
616 Ratings
Trailer
was eight or nine years old, and loved Ray

Harryhausen, loved Jason And The Argonauts
and King Kong, and dreamt of making
fantasy movies. I never, ever thought Id be
the adapter of Tolkien. I never even allowed
myself to have that thought. I just wanted to
invent my own stories.
Interview with Martin Freeman

and Benedict Cumberbatch
August: Osage
County
The determined, driven ladies of the Weston
family, having previously lived divergent
lives, are drawn by a family crisis back to the
Oklahoma house in which they grew up, as
well as to the dysfunctional woman who
raised them. Emotionally poignant, Oscar-
nominated performances by Meryl Streep and
Julia Roberts in a flm based on Tracy Letts
acclaimed play of the same name.
FIVE FACTS:
1. The original Tracey Letts play was the
recipient of the 2008 Pulitzer Prize for Drama.
2. Other actors taking lead roles alongside
Streep and Roberts include Ewan McGregor,
Abigail Breslin, Juliette Lewis, Chris Cooper
and Benedict Cumberbatch.
3. Streep was nominated for the Academy
Award for Best Actress, while Roberts received
a nomination for Best Supporting Actress.
4. A soundtrack has also been released, with
contributing artists including Cumberbatch,
Bon Iver, Kings of Leon, Eric Clapton and
Adam Taylor.
5. No stunt doubles were used for the
onscreen fght between Streep and Roberts.
by John Wells
Genre: Comedy
Released: 2014
Price: $14.99
141 Ratings
Rotten Tomatoes
64%
Trailer
Interview with Meryl Streep
Music
Genre: Alternative
Released: Mar 25, 2014
14 Songs
Price: $9.99
170 Ratings
Metal & Dust (Live)
If You Wait
(Deluxe Edition)
London Grammar
British trip-hop trio London Grammar have
already come a long way since guitarist Dan
Rothman frst met vocalist Hannah Reid in a
residence hall at the University of Nottingham
in 2009. Keyboardist Dominic Dot Major
joined the line-up a year later, and since then,
the three have attracted plenty of acclaim
for their ambient, ethereal and melancholy
sound. This Deluxe Edition of their debut
studio album adds High Life, Maybe and the
US Radio Edit of Strong to the track listing.
FIVE FACTS:
1. If You Wait has been described by one
writer as perhaps... the frst quarter-life-
crisis album.
2. Hannah Reids husky contralto vocals
have drawn comparisons with Annie
Lennox, Lana Del Ray, Florence Welch and
Julee Cruise.
3. Reid has said of the reasoning behind
the groups name: Not only was it
where were from but London is also so
international and multicultural that it
actually felt like quite a universal name in
a way.
4. She added of the album: We never
wanted it to be an overproduced record.
Dan always said he thought my voice
shouldnt be drowned out, and Dots a
classically trained pianist so his musical
style suits beautiful minimalism.
5. The album peaked at number 11 on the
US Heatseekers Albums chart.
Interview with London Grammar
Out Among the

Stars
Johnny Cash
In 1981, the legendary Johnny Cash was
struggling to sell albums, prompting him to
turn to countrypolitan producer Billy Sherrill
for that years The Baron release. But other
songs from this period were shelved by Cashs
record company Columbia, only fnally being
unearthed by his son John Carter Cash in
2012. The eagerly anticipated posthumous
studio album has already been described as
one of the artists stronger 80s albums.
FIVE FACTS:
1. John R. Johnny Cash was born in
Kingsland, Arkansas on February 26, 1932.
2. Preceding the album was a 7-inch vinyl
single release for She Used To Love Me A
Lot, with an Elvis Costello remix of the song
on the B-side.
3. The younger Cash has said of the single:
The depth thats there reminds me of the
real serious stuf that Dad did later in his
life. And I truly think its one of the beautiful
undiscovered gems in my dads catalog.
4. He added of his fathers struggle to
achieve commercial success in the early
1980s: Dad was always uniquely himself, and
later on the world would come back around.
He never modifed himself. But Nashville at
the time was in a completely diferent place.
It was the Urban Cowboy phase. It was pop
country, and dad was not that.
5. The album release is the culmination of a
series of music, book and restoration projects
that have been started over the last 18
months to mark what would have been the
country icons 80th birthday, as well as the
10th anniversary of his death in 2003.
Genre: Country
Released: Mar 21, 2014
13 Songs
Price: $10.99
222 Ratings
She Used To Love Me A Lot
Interview with Johnny Cash in 1984
ls lL Loo easy for hlgh-Lech companles Lo paLenL

lnvenuons LhaL are noL really new, buL slmply Lake
an old ldea and blend lL wlLh compuLer wlzardry?
1he Supreme CourL wresLled wlLh LhaL
quesuon Monday as [usuces consldered
maklng lL Lougher for Lhe governmenL Lo lssue
paLenLs for compuLer sofware.
1he ouLcome could send Lremors Lhrough an
lndusLry LhaL Louches vlrLually every secLor of
Lhe economy, from gadgeLs on smarL phones Lo
advances ln anu-lock brakes.
1he lssue has dlvlded Lhe nauon's Lechnology
glanLs, wlLh companles llke Mlcrosof Corp. and
l8M warnlng LhaL new resLrlcuons could nulllfy
Lhousands of exlsung paLenLs LhaL are Lhe producL
of bllllons ln research and developmenL. Cn Lhe
oLher slde, rms lncludlng Coogle, lacebook
and neullx say Lhe free ow of sofware paLenLs
has become a plague" on Lhe lndusLry, blocklng
companles from promoung lnnovauon.
1he [usuces welghed argumenLs ln a case
lnvolvlng Allce Corp., an AusLrallan nanclal
company LhaL ln Lhe 1990s paLenLed a
compuLer program Lo reduce Lhe rlsk ln nanclal
Lransacuons. 1he sofware allows a neuLral Lhlrd
parLy Lo make sure all parues Lo a Lrade have llved
up Lo Lhelr obllgauons.
new ?ork-based CLS 8ank lnLernauonal
challenged Lhe paLenL as lnvalld, argulng Allce
SUPREME COURT COULD LIMIT
SOFTWARE PATENTS
80
merely Look a concepL LhaL has been around

slnce anclenL human hlsLory and programmed lL
Lo run Lhrough a compuLer.
!usuce AnLhony kennedy suggesLed a bunch
of second year college englneerlng sLudenLs
could come up wlLh Lhe same sofware over a
weekend.
My guess ls LhaL would be falrly easy Lo
program," kennedy Lold CarLer hllllps, Lhe
auorney represenung Allce.
!usuce SLephen 8reyer suggesLed Lhe ldea was
no dlerenL Lhan when klng 1uL of anclenL LgypL
used an abacus Lo keep Lrack of how much gold
Lo glve away. lf buslnesses can slmply Lake an
absLracL ldea and paLenL lL because lL runs on a
compuLer, lnsLead of Lrue compeuuon, you wlll
have compeuuon on who has Lhe besL paLenL
lawyer," 8reyer sald.
82
hllllps responded LhaL Allce's sysLem was much

more compllcaLed, allowlng muluple parues
around Lhe world Lo seule Lransacuons ln real
ume. Pe sald Lhe posluon CLS was Laklng meanL
LhaL essenually no compuLer sofware would
be ellglble for paLenL proLecuon. 1haL would
undercuL hundreds of paLenLs, lncludlng Lhose
LhaL have been lssued for word processlng or
browslng Lhe lnLerneL, he sald.
aLenLs glve lnvenLors legal proLecuon Lo prevenL
oLhers from maklng, uslng or selllng a novel
devlce, process or appllcauon. 1he Supreme
CourL has prevlously ruled LhaL absLracL ldeas,
naLural phenomena and laws of naLure cannoL be
paLenLed. 8uL Lhe courL has noL lald ouL deLalled
crlLerla for deLermlnlng when compuLer sofware
paLenLs are valld.
84
LasL year, Lhe courL ruled LhaL human genes could
noL be paLenLed, endlng Lhree decades of paLenL
awards by governmenL omclals. ln 2012, Lhe
courL Lhrew ouL paLenLs LhaL proLecLed medlcal
dlagnosuc LesLs.
1he u.S. CourL of Appeals for Lhe lederal ClrculL
ruled LhaL Allce Corp.'s paLenLs couldn'L be
granLed, buL lLs declslon was fracLured, wlLh no
ma[orlLy oplnlon. Cnly ve of Lhe 10-member
panel of [udges agreed LhaL Allce merely Look a
well-seuled economlc concepL and puL lL lnLo a
compuLer program.
Cne dlssenung [udge warned LhaL Lhe appeals
courL declslon would declmaLe Lhe elecLronlcs
and sofware lndusLrles." AnoLher dlssenLer
sald lL would cause Lhe deaLh of hundreds of
Lhousands of paLenLs." Slnce Lhe lederal ClrculL's
rullng was so dlvlded, Lechnology companles are
hoplng Lhe Supreme CourL oers more clarlLy.
Mark erry, argulng for CLS 8ank, sald Lhe
compuLer musL be essenual Lo Lhe operauon
of Lhe program and noL [usL an advance ln
8S
Lechnology. Pe sald encrypuon Lechnology LhaL

allows nanclal lnformauon Lo move securely
over Lhe lnLerneL ls an example of an lnvenuon
worLhy of a paLenL.
1hls ls noL Lhe deaLh of sofware paLenLs,"
erry sald. noung LhaL dozens of frlend of Lhe
courL brlefs were submlued by ma[or sofware
companles - mosLly sldlng wlLh CLS - erry sald:
1he sofware lndusLry ls all before Lhls courL
saylng `1hls ls ne wlLh us.'
SollclLor Ceneral uonald verrllll, argulng on behalf
of Lhe Cbama admlnlsLrauon, sald Lhe courL could
slmply rely on recenL precedenLs Lo nd Lhe Allce
program dldn'L deserve a paLenL. 8uL he urged
Lhe courL Lo lssue more clarlLy Lo help lower
courLs declde whaL ls and lsn'L valld.
verrllll sald several facLors should be
consldered, lncludlng wheLher Lhe sofware
lmproves how Lhe compuLer funcuons or
uses a compuLer Lo lmprove how anoLher
Lechnologlcal process works.
8uL Chlef !usuce !ohn 8oberLs sald he was
doubuul LhaL LhaL's golng Lo brlng abouL greaLer
clarlLy and cerLalnLy."
A declslon ls expecLed by !une.
87
1lm Cook called lL nonsense." Cne Lech

reporLer sLaLed LhaL parL of lL was lnfecLed
wlLh an almosL Loxlc blas."ln Lhe days
followlng Lhe release of former Wall SLreeL
!ournal reporLer ?ukarl kane's PaunLed
Lmplre: Apple Afer SLeve !obs, crluclsm of
Lhe book ooded Lhe lnLerneL.
kanewas once prlvy Lo many conLrolled
leaks from Apple, and she covered Lhe Lall
end of Lhe !obs era. She spenL Lwo years
on PaunLed Lmplre, conducung over Lwo
hundred lnLervlews wlLh Apple execuuves
and assoclaLes as well as oLhers ouLslde Lhe
company. She looks aL Lhe lasL few years
before !obs's deaLh, how 1lm Cook has
handled Lhe company, and Lhe scruuny and
crluclsm Apple has recelved.Afer readlng ln
lLs descrlpuon LhaL Lhe book was hard-hlmng
yeL falr"-and afer all Lhe buzz from Lhe
press and Apple's currenL CLC-l declded Lo
read kane's book and form my oplnlon on Lhe
work.l lmmedlaLely Lo 8arnes & noble and
boughL Lhe book.
1he auLhor's noLe, Lhough usually sklpped
by readers, l Look exLra care Lo read. l Lruly
wanLed Lo glve kane a chance. AL rsL, her
work seemed promlslng. She explalnsln
90
Photo: Paul Sakuma
her AuLhor's noLe" how she had orlglnally

planned Lo chronlcle how [!obs] and hls Leam
had rescued Apple from near bankrupLcy
and Lurned lL lnLo a breaLhLaklngly
successful emplre." 8uL she Look a dlerenL
rouLe wlLh Lhe pro[ecL as she progressed
ln her research and reporung. She says, l
reallzed LhaL a more compelllng sLory abouL
Lhe company's leadershlp Lransluon was
unfoldlng rlghL ln fronL of me." 1hls was
Lhe book she seL ouL Lo wrlLe. 1he maln
quesuon she soughL Lo answer: Can a greaL
company sLay greaL wlLhouL lL's vlslonary
leader?" When embarklng on her new
rouLe, she LhoughL lf any company could
[sLay greaL], lL would be Apple."
AL Lhe ouLseL of PaunLed Lmplre, l felL
as kane dld abouL her pro[ecL, lf anyone
could wrlLe a compelllng reporL abouL
Apple's Lransluon from !obs Lo Cook, lL
would be kane. Per repuLauon was good.
Per AuLhor's noLe" presenLed her work
as exLenslvely researched. l sklmmed
Lhrough her sources ln Lhe noLes", whlch
appeared well clLed. l llked already LhaL she
had chosen such a conLroverslal sub[ecL. l
walLed for a provocauve argumenL.
lL never came.
8y Lhe end of Lhe book l was annoyed,
dlsappolnLed, and appalled. l had
expecLed more Lhan medlocrlLy from such
a repuLable reporLer.
CreaL reporung allows Lhe facLs Lo speak
for Lhemselves, shoddy reporung bulks up
facL wlLh oplnlon and speculauon and calls
lL evldence.My lnLenuon was Lo examlne
kane's argumenL and how she presenLed
her evldence. 1he fundamenLal quesuon
LhaL l kepL ln mlnd: ls Lhe concluslon belng
bullL upon Lhe evldence, or ls Lhe evldence
belng bullL upon Lhe concluslon?l looked
for llule red ags, lndlcaLors of Lhe lauer:
93
presumpuons, speculauons, and paddlng wlLh

oplnlonaLed sLaLemenLs and Lrlvlal deLalls.
8ed ags popped up everywhere.
Cne red ag was kane's presumpuons of whaL
oLhers' LhoughLs were. She sLaLes early on
LhaL aL !obs's memorlal servlce ln Cuperuno
many were eager Lo prove LhaL Apple would
endure wlLhouL hlm." Per word cholce here
ls poor, was eager" really LhebesL way Lo
descrlbe how Lhe Apple exec Leam was
approachlng Lhe company posL-!obs? AnoLher
momenL of presumpuon was when kane
descrlbes Lhe 2010 WWuC keynoLe. When
dlmculues arose durlng Lhe lhone 4 demo,
!obs angrlly demandedLhaL Lhe audlence geL
o Lhe Wlll neLwork. kane sLaLes, MosL of
Lhe audlence assumed he was [oklng even
Lhough !obs's Lone was serlous." Pow can
an auLhor clalm Lo be rellable when she ls
maklng assumpuons abouL Lhe oplnlon of
such an enormous group? A wrlLer cannoL
make such broad sLaLemenLs and expecL Lo be
LreaLed as a credlble reporLer.
CLher lndlcaLors lncluded heavy use of
speculauve language and condescenslon.
hrases such as ln all llkellhood," hlnLed
aL," and appeared Lo be" should be used
sparlngly ln noncuon, lf aL all. Cveruse of
Lhese words lndlcaLes lnsumclenL research
belng padded by oplnlon. And speculauve
language should neverbe presenLed as
evldence, or even a parL of Lhe evldence. A
wrlLer may base Lhelr own speculauons on
research, buL Lhelr oplnlons shouldn'L be a
fundamenLal parL of Lhe research.
Condescenslon ls also lndlcauve of heavlly
oplnlonaLed wrlung. 1here are Lwo
examplesLhaL boLher me Lo no end. Afer
deLalllng Lhe relauonshlp beLween Cook and
!obsln Lhe chapLer ChosL and Clpher", kane
says, lor more Lhan a decade, Cook had
served hls masLer." !obs could noL have done
Photo: Paul Sakuma
9S
whaL he had done wlLhouL a cooperauve

Leam Lo work wlLh hlm. 1o lmply LhaL a man
who was cruclal Lo Apple's success was
a slave Lo hls boss ls downrlghL lnsulung.
kane ashes her lnaLed oplnlon agaln ln
1yphoon" when she says of Lhe WWuC 2012
keynoLe, 1he overenLhuslasm, Lhe parade
of forced superlauves, Lhe sllly puL-downs of
Lhe compeuuon-all of lL seems Lo beLray a
deeper lnsecurlLy."lL seems Lo"? Where are
Lhe facLs here? WhaL parL of Lhls senLence
allows Lhe reader Lo declde for Lhemselves
wheLher or noL Apple's execs were feellng
lnsecure"? 1here are more lnsLances of kane
paddlng her lmsy evldence wlLh oplnlon-
based sLaLemenLs, buL Lhese Lwo were Lhe
worsL oenses.
More paddlng Look form ln exLraneous deLalls
LhaL added noLhlng Lo kane's argumenL, such
as whaL company execuuves wore durlng
courL Lrlals. ueLalls LhaL could have added a
nlce Louch Lo Lhe wrlung were done Lo excess.
WhaL mlghL have been sald very slmply
was sLreLched ouL for as long as posslble. A
passage descrlblng Cook's homeLown goes on
for a page and a half. She uses elghL examples
of Lhe Lypes of sLorles LhaL were lncluded ln
8oberLsdale's local newspaper, Lwo examples
would have done Lhe Lrlck. Lven lf she had
slmplled Lhe passage, Lhe Langenual Loplc
devlaLes so far from kane's llne of rheLorlc
LhaL lL could have been deleLed wlLhouL
causlng any damage Lo her argumenL.
underlylng her awed argumenL ls Lhe
exLended meLaphor for whlch Lhe book ls
named. SLeve !obs's ghosL haunLs Cuperuno,
sllenLly [udglng Lhe Leam he lef behlnd Lo
care for hls company. ln her Lpllogue",
kane deLalls Lhe narrauve LhaL Apple has
supposedly followed:
1he sLory follows an archeLypal pauern-a
pauern famlllar ln boLh hlsLory and myLh. A
sLruggllng emplre, on Lhe brlnk of dlssoluuon,
97
recalls one of lLs founders from exlle and
casLs hlm as a savlor. 1he ruler, ruLhless and
cunnlng as Cdysseus, gaLhers Lhe falLhful
and emboldens Lhem Lo Lake sLarLllng rlsks
LhaL allow Lhe emplre Lo reach even greaLer
helghLs Lhan before. Amld Lhe celebrauons,
Lhe emperor grows slck. knowlng LhaL he
ls Lhe llvlng embodlmenL of hls klngdom's
forLunes, he Lrles Lo hlde hls lllness unul
he ls nally forced Lo accepL LhaL he ls noL
lmmorLal. Lef Lo carry on ln hls name,
Lhe emperor's lleuLenanLs fall prey Lo
complacency and confuslon, lapslng lnLo
dlsarray and paralysls. 8ound Lo Lhe way
Lhlngs have always, been done, Lhese new
leaders become less exlble and lgnore
Lhe warnlng slgns. 1helr emperor ls gone,
buL ever presenL. 1hough Lhey are sull aL
war wlLh enemy armles, Lhese lleuLenanLs
cannoL nd Lhelr own way forward. 1hey
are ured. 1hey are uncerLaln. 1he well of
lngenulLy has run dry.
1he meLaphor would have been powerful
had kane's argumenL been sLronger. 1hough
lL's far-feLched, lL could have worked. 8uL
Lhe meLaphor falls aL.All lL ls aL Lhe end of
Lhls drawn ouL argumenL ls a block of preuy
words. Where are Lhe examples of Lhe
hlsLorlcal and myLhologlcal narrauves LhaL
follow Lhls archeLypal pauern"? 1he enure
paragraphsounds conLrlved and leaves Lhe
reader feellng embarrassed for Lhe auLhor.
PaunLed Lmplre was a op.
lL dldn'L have Lo be Lhls way. kane had Lhe
maLerlal Lo wrlLe a good book, Lhough noL
necessarlly abouL Lhe Loplc she chose. Per
research on Lhe Apple v. Samsung, Samsung
v. Apple courL cases was sLrong and very
lnLeresung. 1he condluon of loxconn's
facLorles would have made a greaL sub[ecL by
lLself. kane's blggesL mlsLake ln her wrlung ls
LhaL she does noL allow Lhe facLs Lo speak for
Lhemselves, as lf she lsn'L LoLally condenL ln
98
her research. She Lrles Loo hard Lo L Lhem

lnLo her already esLabllshed agenda and
does noL allow readers Lo come Lo Lhelr own
concluslons. She pracucally force-feeds Lhem
a concluslon.lL ls lnsulung when a wrlLer spells
everyLhlng ouL for Lhe reader, especlally when
whaL Lhey are spelllng ouL ls Lhelr spln on
facLs. l felL llke l was belng condescended Lo,
llke Lhe auLhor dldn'L LrusL me Lo do my [ob as
reader and form my own concluslons.
1he way PaunLed Lmplre was consLrucLed,
l could have read lL from back Lo fronL and
noLhlng would have changed. lnsLead of
lemng Lhe evldence peak Lo a concluslon,
kane sandwlches her evldence beLween
asseruons. 8aLher Lhan a dynamlc
argumenL, Lhe reader ls sub[ecLed Lo over
300 pages of anucllmax.Per facLs were
all over Lhe place. 1helr organlzauon
was sloppy, whlch rendered Lhe research
lneecuve. lurLhermore, Lhe book can'L
even be called reporung because lL ls so
oplnlonaLed. 1he book ls rlddled wlLh blas.
lL's ne Lo have an oplnlon, buL ln reporung
Lhe wrlLer musL noL LalnL facLs wlLh lL.
Pavlng formed my oplnlon of Lhe book, l
searched for oLher revlewson Amazon and
Cood8eads. Cn Amazon, PaunLed Lmplre
has 7S revlews, mosL of whlch are ln Lhe one-
sLar or ve-sLar caLegorles. Cne-sLar raungs
LoLaled 37 and ve-sLar raungs LoLaled 27.
1he raung caLegorles ln beLween LoLaled
100
11 ln all. 1he book's overall raung comes Lo
Lwo and a half sLars. 1here weren'L nearly
as many revlews on Cood8eads, only 14
raungs and, unllke Lhe raungs on Amazon,
Lhey dldn'L ucLuaLe so drasucally. MosL of
Lhe revlews fell ln Lhe mlddle wlLh 3 raungs
ln each of Lhe Lwo-, Lhree-, and four-sLar
caLegorles. 1here were S ve-sLar raungs
and 2 one-sLar raungs. Cverall Lhe book was
raLed Lhree and a half sLars.
Cne of Lhe negauve Amazon revlews brlngs
up a good polnL:
AL Lhe core of lLs fallure, Lhe auLhor falls Lo
answer elLher why or how Apple ls haunLed,
maklng Lhe whole argumenL anyLhlng buL
convlnclng and Lhe concluslon anyLhlng
buL bellevable. And Lhere's hardly any
lnformauon LhaL you don'L know lf you've
been casually followlng reporLs and sLorles
abouL Apple.
AnoLher-Lhls ume a Cood8eads revlew-
sLaLes:
l found Lhe sourclng Lo be dlsLurblngly
weak for a reporLer of her pedlgree - "some
bloggers sald..." appeared far Loo frequenLly
Lo supporL a polnL. noL LhaL bloggers can'L
supporL a polnL, buL unnamed bloggers
as a source [usL doesn'L cuL lL as a way Lo
suggesL even a degree of convenuonal
wlsdom ln my oplnlon.
101
A posluve revlew from Cood8eads deLalled
Lhe emouonal auachmenL LhaL Lhe reader
had Lo SLeve !obs and hls era:
lrom an emouonal polnL of vlew, l very
much wanLed Lo belleve LhaL Lhe processes
he puL ln place and Lhe Apple unlverslLy
would conunue hls legacy of a company LhaL
lnsplres, LhaL develop greaL producLs and ls a
greaL lnnovaLor. lrom a rauonal polnL of vlew,
l knew Lhls would noL happen...
102
very llule was sald abouL kane's sources or

Lhe quallLy of her argumenL.
CLher posluve revlews l read seemed Lo be
LalnLed wlLh emouon and loyalLy Lo !obs's
relgn. Some focused so much on Lhe mlnuuae
of kane's research LhaL Lhey dldn'L even
commenL on how she organlzed her evldence.
1he negauve revlews were, more ofen
Lhan noL, dlrecLed aL Lhe lack of convlnclng
evldence Lo supporL kane's argumenL.
lurLher escalaung Lhe absurdlLy of PaunLed
Lmplre was Lhe lnLervlew LhaL Lransplred
beLween kane and an new ?ork 1lmes
blogger. Per Lake on Apple's fuLure ls far less
exLreme ln Lhe lnLervlew:
l can'L predlcL whaL ls golng Lo happen
ln Lhe long Lerm. Apple sull has ume Lo
course-correcL, and companles Lend Lo go
Lhrough cycles of peaks and valleys. WhaL l
do see ls LhaL Apple ls currenLly sLruggllng
Lo cope wlLh Lhe loss of a vlslonary founder
whose presence was an lnLegral parL of Lhe
company's ldenuLy. AL Lhe same ume, Apple
ls also Lrylng Lo keep lLs domlnance ln a hyper-
compeuuve lndusLry.
Where ls Lhe Apple-ls-doomed argumenL LhaL
PaunLed Lmplre ls gemng so much auenuon
for? kane's oplnlon seems much more
moderaLe here, lnconslsLenL wlLh Lhe work
she [usL publlshed. ln Lhe shorL lnLervlew,
Lhe auLhor was far more aruculaLe and had a
much more bellevable sLance Lhan she dld ln
her book. 1he lnconslsLency ls Lroubllng Lo say
Lhe leasL.
104
?ukarl kane ls a greaL reporLer and a Lhorough
researcher. Powever, kane's rsL book does
noL hlL lLs mark. 1hls ls, ln parL, because she
dldn'L puL ln Lhe ume Lo perfecL her work.
She sald her book was a Lwo-year pro[ecL,
lL denlLely shows. An auLhor has much
Lo conslder: word cholce, Lone, audlence,
eLc. l felL llke kane gave Lhese Lhlngs llule
conslderauon. 1ackllng a book ls very dlerenL
from Lackllng an arucle. 1he gap beLween
wrlung 3,000 words and 300 pages ls huge,
and kane's work makes Lhls very obvlous.
AnoLher reason why PaunLed Lmplre falled
so badly was lLs premaLure release. !obs dled
only Lwo and a half years ago. lL's unfalr Lo say
so soon LhaL Apple ls doomed Lo fallure. WlLh
Lhe Lechnology lndusLry more compeuuve
Lhan ever, a smooLh Lransluon from one CLC
Lo anoLher can'L really be expecLed.
So whaL's really golng Lo happen Lo Apple?
lL's hard Lo say. numbers palnL a dlerenL
plcLure of Apple Lhan Lhe one kane does.
Cne source polnLs ouL LhaL slnce Mr. Cook
Look over as Apple's chlef execuuve, Lhe
company's annual revenue has grown by
abouL S8 percenL, and lLs proLs by abouL
40 percenL." Addluonally, Apple's share of
Lhe proLs ln Lhe smarLphone buslness has
acLually gone up.LasL hollday season, under
Mr. Cook, analysLs' esumaLes puL Apple's
share of smarLphone proLs aL beLween
76 percenL and 87 percenL." 1hese are noL
Lhe numbers of a dylng company. lrom a
nanclal sLandpolnL, Apple ls dolng well. lrom
a sub[ecuve sLandpolnL-Lhe one LhaL kane
focused on ln PaunLed Lmplre-noLhlng ls set
Photo: Stephen Lam
10S
ln sLone. 1here has always been crluclsm

of Apple, even under !obs. Cver and over,
Lhe crlucs have been proven wrong. Apple's
greaLesL lnnovauons have been spaced
years aparL ln Lhe pasL, Lhere was a slx-
year gap beLween Lhe lod and Lhe lhone.
Apple released Lhe lad ln 2010, and we are
now ln 2014. l wouldn'L sLarL Lo worry for
anoLher couple of years abouL Apple loslng
lLs lngenulLy. 1echnology ls a Lough lndusLry,
and Lhere ls always a chance of fallure.
uesplLe Lhe bruLallLy of Lhe Lech buslness,
Apple ls noL anywhere close Lo Lhe low end
of Lhe corporaLe specLrum. And desplLe
kane's oplnlons, Lhe company's fuLure
doesn'L look LhaL grlm.
As Lhlngs sLand, Apple's faLe ls sull up ln
Lhe alr.
by Llena Lusk
107
Afer a slow sLarL, 3-u prlnung ls polsed for a huge
growLh spurL ln Lhe nexL few years.
1he slze of Lhe markeL, lncludlng 3-u prlnLer sales,
maLerlals and assoclaLed servlces, reached $2.S
bllllon worldwlde lasL year, accordlng Lo markeL
research rm Canalys. 1haL gure ls expecLed Lo
grow Lo $3.8 bllllon Lhls year and soar Lo $16.2
bllllon globally by 2018.
Canalys senlor analysL 1lm Shepherd sald falllng
prlces and advances ln Lechnology are maklng
Lhe prlnLers an lncreaslngly feaslble opuon for
enLerprlse and consumer uses.
1hls ls a markeL wlLh enormous growLh poLenual
now LhaL Lhe maln barrlers Lo up-Lake are belng
addressed," Shepherd sald. As lL maLures,
Lhere ls clear and subsLanual poLenual across
numerous secLors, such as englneerlng and
3-D PRINTING MARKET PROJECTED TO
GROW TO $16.2 BILLION IN 2018
108
110
archlLecLure, aerospace and defense, and
medlcal (parucularly ln Lhe fabrlcauon of
cusLom prosLheucs), for 3-u prlnung Lo have a
dramauc lmpacL wlLhln ve years."
When 3-u prlnLers enLered Lhe malnsLream
consclousness a few years ago, Lhey were
dlsmlssed as Loo expenslve and lmpracucal. 1hen
Lhey became LhoughL of as novelLy lLems LhaL
could be used aL home Lo prlnL LrlnkeLs such as
cheap fashlon [ewelry or Loys.
usually abouL Lhe slze of a mlcrowave, Lhe
machlnes prlnL" Lhree-dlmenslonal ob[ecLs
by melung maLerlal - Lyplcally plasuc buL
someumes meLal and even chocolaLe and
deposlung lL layer by layer based on a compuLer-
generaLed deslgn.
111
3-u enLhuslasLs have long LouLed Lhe endless
posslblllues and say LhaL as prlces drop, Lhe
prlnLers could one day uprooL Lradluonal
manufacLurlng and become as ublqulLous as
Lelevlslon seLs or LableLs. Soon consumers may
be able Lo prlnL food, cloLhlng and [ewelry from
Lhelr homes.
ln Lhe u.S., Lhe value of Lhe 3-u prlnLer markeL
grew 109 ln 2013 Lo $711 mllllon and ls
forecasL Lo grow 79 ln 2014 Lo hlL $1.3 bllllon.
1he u.S. markeL ls expecLed Lo grow Lo $S.4
bllllon by 2018.
Shepherd sald Lhe fasL-evolvlng markeL was sull
ln lLs lnfancy. ln Lhe nexL few years, he sald he
expecLed Lo see new 3-u prlnung companles and
use cases emerge.
We are aL Lhe lnecuon polnL for 3-u prlnung.
lL has now moved from a new and much-
hyped, buL largely unproven, manufacLurlng
process Lo a Lechnology wlLh Lhe ablllLy Lo
produce real, lnnovauve, complex and robusL
producLs," he sald.
1hls ls a markeL LhaL wlll look very dlerenL ln
ve years'
112
Photo: Gero Breloer
uoug AppleLon's grandparenLs couldn'L Lravel

Lo hls new ?ork ClLy weddlng lasL CcLober, buL
Lhe Lech-savvy llorldlans were as presenL on
Lhe 8lg uay as anyone could be from 1,000-plus
mlles away.
1hanks Lo lace1lme, Lhe Lwo-way Apple vldeo-
calllng app, Cerald and !acquellne Sherman
waLched by vldeo sLream as AppleLon, 27, and
Lauren 8ecker, 26, ued Lhe knoL. 1he newlyweds
even have a plcLure of Lhe ceremony LhaL
capLures Lhe Shermans' faces on Lhe lhone LhaL
was used Lo connecL Lhem.
nexL, Lhe Shermans [olned ln Lhe posL-nupual
fesuvlues vla Weddlng arLy, an app LhaL lnsLanLly
uploads phoLos Laken by guesLs Lo a webslLe LhaL
posLs Lhem ln chronologlcal order. 1haL allowed
Lhem Lo waLch Lhe celebrauon unfold ln real ume.
My grandparenLs geL Lhls sLu, whlch ls greaL,"
says AppleLon. 1hey loved seelng whaL was
golng on."
Appllcauons LhaL can be downloaded Lo
smarLphones and LableLs are parL of many
weddlngs Loday, from Lhe lnlual plannlng Lo
Lhe honeymoon. 1he hecuc pace of llfe has
encouraged Lhe Lrend, says Lella Lewls, an
lndusLry experL and founder of lnsplred 8y 1hls, a
weddlng webslLe.
ln Lhls day and age, Lhe dlglLal brlde ls plannlng
Lhe weddlng on Lhe go, whlch means plannlng
from a phone or LableL," Lewls says.
APP HAPPY: WEDDING HELP IN THE
PALM OF YOUR HAND
114
8rldes wanL Lo be plannlng, searchlng and

experlenclng weddlngs convenlenLly. 1hey wanL
qulck access Lo an abundance of lnformauon, and
LhaL's whaL apps and Lechnology provlde."
1he prollferauon of weddlng apps can make
chooslng whlch ones Lo use overwhelmlng. Pere
are [usL several worLh noung:
A? CCuLL
Sharmeen MlLha-Sehgal creaLed Lhls app
afer Lhe nerve-wracklng experlence of Lrylng
Lo keep Lrack of her slsLer's weddlng lunerary
- a weddlng ln Mumbal, lndla - uslng varlous
lnvlLauon and soclal medla webslLes. Appy
Couple alms Lo provlde all weddlng-relaLed
servlces on one plauorm. lL helps manage
8Svs, send e-mall lnvlLes and creaLe a
schedule of evenLs. CuesLs can use lL Lo
book Lravel, share phoLos and submlL song
requesLs Lo u!s.
LCvL8.L?
Lewls llkes Lhls one for plannlng. Also bllled as
a one-sLop-shop for Lhe beLroLhed, lL oers
shopplng and plannlng plauorms as well as lnfo
on Lrends, from `70s-sLyle dresses Lo servlng
doughnuLs.
LvL8nC1L
A nod Lo keeplng you and your beLroLhed on Lhe
same page durlng Lhe weddlng plannlng process.
1hls organlzauonal app - you can snap plcLures,
make llsLs and Lake noLes - syncs on devlces so
LhaL everyone knows whaL's golng on.
117
WLuulnC A81?
Cne of Lhe apps deslgned Lo boosL Lhe experlence
of Lhe day lLself by allowlng guesLs Lo use Lhelr
phones Lo share phoLos, vldeos and commenLs.
AbouL a week ahead of her weddlng, 8ecker
asked guesLs Lo download Lhls app so Lhey could
help Lhe Shermans geL ln on Lhe acuon.
WLulCS
LeLs couples creaLe personallzed phoLo albums
of all Lhe evenLs surroundlng Lhelr nupuals, from
brldal showers Lo honeymoons, uslng plcLures
and vldeos uploaded by frlends.
1lllAn? & CC
LngagemenL 8lng llnder. 1he [eweler's app helps
you choose Lhe rlghL dlamond.
119
120
RATHER BE (FEAT. JESS GLYNNE)
CLEAN BANDIT
HAPPY (FROM DESPICABLE ME 2)
PHARRELL WILLIAMS
#SELFIE
THE CHAINSMOKERS
SHOT ME DOWN (FEAT. SKYLAR GREY)
DAVID GUETTA
HIGH
PEKING DUK
THE POWER OF LOVE
GABRIELLE APLIN
CHANDELIER
SIA
SUMMER
CALVIN HARRIS
BRAVE
SARA BAREILLES
SHE LOOKS SO PERFECT
5 SECONDS OF SUMMER
THE MAN
ALOE BLACC
I GOT U (FEAT. JAX JONES)
DUKE DUMONT
ALL OF ME
JOHN LEGEND
MY LOVE (FEAT. JESS GLYNNE)
ROUTE 94
CHANGES (RADIO MIX)
FAUL & WAD AD & PNAU
PHARRELL WILLIAMS
ANYWHERE FOR YOU
JOHN MARTIN
CLEAN BANDIT
DARK HORSE (FEAT. JUICY J)
KATY PERRY
SHE LOOKS SO PERFECT
5 SECONDS OF SUMMER
CLEAN BANDIT
PHARRELL WILLIAMS
BUSY DOIN NOTHIN
ACE WILDER
#SELFIE
THE CHAINSMOKERS
LA BELLE POQUE
KENT
SUMMER
CALVIN HARRIS
WAVES (ROBIN SCHULZ RADIO EDIT)
MR. PROBZ
LOVE ME AGAIN
JOHN NEWMAN
GOING DOWN TO THE RIVER
DOUG SEEGERS
JACKIE KENNEDY
OLA
AUSTRALIA
SWEDEN
US
PHARRELL WILLIAMS
ALL OF ME
JOHN LEGEND
LET IT GO
IDINA MENZEL
THE MAN
ALOE BLACC
KATY PERRY
STAY WITH ME
SAM SMITH
TALK DIRTY (FEAT. 2 CHAINZ)
JASON DERULO
TURN DOWN FOR WHAT
DJ SNAKE & LIL JON
#SELFIE
THE CHAINSMOKERS
POMPEII
BASTILLE
UK
121
PHARRELL WILLIAMS
STOLEN DANCE
MILKY CHANCE
CLEAN BANDIT
WASTING MY YOUNG YEARS
LONDON GRAMMAR
ADDICTED TO YOU
AVICII
KATY PERRY
DERNIRE DANSE
INDILA
BLACK PEARL (HES A PIRATE) [RADIO EDIT]
REBEL
INSTANT CRUSH (FEAT. JULIAN CASABLANCAS)
DAFT PUNK
LE GRAAL
KYO
BOIG PER TU
SHAKIRA
PHARRELL WILLIAMS
CHANGES
SOLO SE VIVE UNA VEZ (4.0 VERSION)
MNICA NARANJO
CLEAN BANDIT
PHARRELL WILLIAMS
JUBEL
KLINGANDE
KATY PERRY
HEY BROTHER
AVICII
DAVID GUETTA
CLEAN BANDIT
MR. PROBZ
PHARRELL WILLIAMS
ADDICTED TO YOU
AVICII
ST. PAULI
JAN DELAY
AM I WRONG
NICO & VINZ
ATEMLOS DURCH DIE NACHT
HELENE FISCHER
MY LOVE (FEAT. JESS GLYNNE)
ROUTE 94
KATY PERRY
RIPTIDE
VANCE JOY
CANADA
SPAIN
FRANCE
GERMANY
PHARRELL WILLIAMS
ALL OF ME
JOHN LEGEND
#SELFIE
THE CHAINSMOKERS
KATY PERRY
HEY BROTHER
AVICII
POMPEII
BASTILLE
BEST DAY OF MY LIFE
AMERICAN AUTHORS
COUNTING STARS
ONEREPUBLIC
SAY SOMETHING
A GREAT BIG WORLD & CHRISTINA AGUILERA
THE MAN
ALOE BLACC
122
PHARRELL WILLIAMS
STOLEN DANCE
MILKY CHANCE
KATY PERRY
SAY SOMETHING
A GREAT BIG WORLD & CHRISTINA AGUILERA
CLEAN BANDIT
BLACK PEARL (HES A PIRATE) [RADIO EDIT]
[FEAT. SIDNEY HOUSEN]
REBEL
KING (RADIO EDIT)
AHZEE
ADDICTED TO YOU
AVICII
MR. PROBZ
TA FTE
STROMAE
PHARRELL WILLIAMS
LUPAAN OLLA
NOPSAJALKA
HUOMINEN ON HUOMENNA
(FEAT. ANNA ABREU)
JVG
SUMMER
CALVIN HARRIS
CLEAN BANDIT
DAVID GUETTA
#SELFIE
THE CHAINSMOKERS
KATY PERRY
DARE (LA LA LA)
SHAKIRA
I SEE FIRE
ED SHEERAN
PHARRELL WILLIAMS
CLEAN BANDIT
CHANGES
BUDAPEST
GEORGE EZRA
TOUS LES MMES
STROMAE
JUBEL
KLINGANDE
MAGIC
COLDPLAY
STUPID LITTLE THINGS
ANASTACIA
LOGICO # 1
CESARE CREMONINI
STOLEN DANCE (RADIO EDIT)
MILKY CHANCE
CLEAN BANDIT
ICH LASS FR DICH DAS LICHT AN
REVOLVERHELD
MR. PROBZ
KATY PERRY
AM I WRONG
NICO & VINZ
ADDICTED TO YOU
AVICII
PHARRELL WILLIAMS
ATEMLOS DURCH DIE NACHT
HELENE FISCHER
RIPTIDE
VANCE JOY
I SEE FIRE
ED SHEERAN
BELGIUM
ITALY
AUSTRIA
FINLAND

FROZEN (ORIGINAL MOTION
PICTURE SOUNDTRACK)
Various Artists
SHAKIRA.
Shakira
SHE LOOKS SO PERFECT - EP
5 Seconds of Summer
IN THE LONELY HOUR (DELUXE VERSION)
Sam Smith
SPRING BREAK 6...
LIKE WE AINT EVER - EP
Luke Bryan
DIVERGENT (ORIGINAL MOTION PICTURE
SOUNDTRACK) [DELUXE VERSION]
Various Artists
OUT AMONG THE STARS
Johnny Cash
FROZEN (DELUXE EDITION) (ORIGINAL
MOTION PICTURE SOUNDTRACK)
Various Artists
G I R L
Pharrell Williams
NIRVANA
Sam Smith
124
PHARRELL WILLIAMS
G.U.Y. (AN ARTPOP FILM)
LADY GAGA
KATY PERRY
CANT REMEMBER TO FORGET YOU
(FEAT. RIHANNA)
SHAKIRA
EMPIRE
SHAKIRA
THIS IS HOW WE ROLL (FEAT. LUKE BRYAN)
FLORIDA GEORGIA LINE
MMM YEAH (FEAT. PITBULL)
AUSTIN MAHONE
SHAKE
MERCYME
THE FOX (WHAT DOES THE FOX SAY?)
YLVIS
LET IT GO (FROM FROZEN)
DEMI LOVATO
APPLE, FACEBOOK, GOOGLE INTERNET

DATA CENTERS GETTING GREENER,
REPORT FINDS
Apple, Coogle and lacebook have made

slgnlcanL progress ln adopung renewable
energy sources Lo power Lhelr Web servlces, Lhe
envlronmenLal group Creenpeace sald ln a reporL
on Wednesday.
8uL energy-hungry daLa cenLers operaLed by
some of Lhe lnLerneL lndusLry's Lop companles
remaln overly rellanL on carbon-emlmng coal and
gas, Lhe reporL sald.
Apple lnc, whlch bullL an on-slLe solar panel farm
and fuel-cells aL lLs norLh Carollna daLa cenLer
and has procured renewable energy dlrecLly aL lLs
oLher Lhree faclllues, earned Lhe hlghesL marks on
Lhe scorecard" of lnLerneL company daLa cenLers
LhaL Creenpeace lssues every Lwo years.
Creenpeace raLed Apple's eorLs ln Lransparency,
renewable energy pollcy and renewable energy
deploymenL wlLh an A grade ln each caLegory,
compared wlLh a mlx of u and l grades Lwo years
ago when Lhe group released lLs lasL reporL.
AL Lhe oLher end of Lhe specLrum, Amazon.com
lnc's Web Servlces buslness, whlch Creenpeace
sald operaLes aL leasL 18 daLa cenLers around Lhe
world, was slngled ouL for belng among Lhe leasL
commlued Lo renewable energy, earnlng l grades
ln Lhree ouL of Creenpeace's four caLegorles.
127
Some lnLerneL companles have refused Lo pay
even llp servlce Lo susLalnablllLy and are slmply
buylng dlrLy energy sLralghL from Lhe grld," sald
Lhe reporL. 1hose companles, mosL noLably
Amazon Web Servlces, are chooslng how Lo
power Lhelr lnfrasLrucLure based solely on lowesL
elecLrlclLy prlces."
Amazon dlspuLed Creenpeace's assessmenL of lLs
daLa cenLer operauon when Lhe group released
lLs prevlous reporL ln 2012, saylng LhaL lLs daLa
and assumpuons were lnaccuraLe.
uaLa cenLers, mulubllllon-dollar faclllues sLued
wlLh racks of ughLly-packed compuLers, are
Lhe hearL of Lhe fasL-growlng lnLerneL lndusLry.
1he faclllues sLore consumers' emall and oLher
personal daLa, and help dellver popular onllne
oerlngs such as neullx's sLreamlng vldeo servlce
and lacebook's phoLo-laden soclal neLwork.
128
A large lnLerneL daLa cenLer requlres energy
capaclLy of as much as 80 megwaus, whlch
would be enough Lo power abouL 6S,000 u.S.
homes, accordlng Lo Creenpeace spokesman
uavld omeranLz.
1he lncreaslng prevalence of lnLerneL servlces
means growlng demand for elecLrlclLy ln Lhe
comlng years, Creenpeace sald.
Slx ma[or lnLerneL servlces companles - lacebook,
Apple, Coogle, 8ox, 8ackspace and Salesforce.
com - have commlued Lo maklng Lhelr daLa
cenLer operauons 100 percenL based on
renewable energy, accordlng Lo Lhe reporL. 1hose
commlLmenLs are pumng pressure on uullues Lo
oer wlnd, solar and oLher forms of renewable
power, Creenpeace sald.
1he reporL looked aL 19 companles LhaL
operaLe more Lhan 300 daLa cenLers comblned.
129
Creenpeace used lnformauon provlded by Lhe

companles and uullues Lo esumaLe whaL poruon
of a company's lnLerneL lnfrasLrucLure ls golng Lo
be based on renewable energy, whlch lL refers Lo
as a Clean Lnergy lndex."
8enewable energy credlLs, whlch a company
can purchase Lo meeL clean energy goals, were
noL counLed.
Apple's Clean Lnergy lndex was 100 percenL,
whlle lacebook and Coogle were raLed by
Creenpeace aL 49 percenL and 48 percenL
respecuvely.
Coogle has been a leader ln commlmng Lo
renewable energy, wlLh procuremenL deals Lo
purchase wlnd power from uullues ln several
sLaLes, Creenpeace sald. 8uL wlLh 13 daLa cenLers,
compared wlLh Apple's four, Lhe company faces a
blgger Lask ln shlflng lLs overall energy usage Lo
renewable sources.
Amazon Web Servlces, whlch Creenpeace
sald operaLes more Lhan 10 daLa cenLers ln Lhe
vlrglnla area, had a Clean Lnergy lndex of 1S
percenL, accordlng Lo Creenpeace.
131
AMAZON UNVEILS $99 FIRE TV
SET-TOP BOX TO RIVAL APPLE
Amazon.com lnc unvelled a $99 vldeo

sLreamlng devlce called llre 1v LhaL Lhe
e-commerce company promlsed would be
more powerful and easler Lo use Lhan rlval
servlces by Apple lnc, Coogle lnc and 8oku.
Amazon ls a laLecomer Lo Lhe seL-Lop 1v
markeL LhaL ls domlnaLed by Lhe Apple 1v.
Amazon cusLomers have a large appeuLe for
lm and 1v, buL many already own slmllar
devlces, analysLs sald.
llre 1v, whlch ls avallable on Amazon.com,
can access neullx, Pulu and oLher provlders
of sLreamlng vldeo conLenL. lL also provldes a
more promlnenL showcase for Amazon rlme
vldeo as well as lLs growlng slaLe of orlglnal
133
Lelevlslon shows and vldeo games from
Amazon SLudlos.
lL's Lhe easlesL place Lo waLch neullx,"
Amazon execuuve eLer Larsen sald aL an
evenL ln new ?ork on Wednesday Lo launch
Lhe producL. ?ou can waLch 'Alpha Pouse'
and you can waLch 'Pouse of Cards'."
Amazon sald lL declded Lo develop Lhe devlce
afer gemng feedback on lLs webslLe from
134
cusLomers who boughL seL-Lop boxes llke 8oku,
Apple 1v and Coogle ChromecasL. Common
complalnLs lnclude lagglng performance,
cumbersome search and closed ecosysLems"
on Lhose devlces, lL sald.
When we look aL Lhe llvlng room, how do we
make Lhe complexlLy dlsappear?" Larsen sald.
llre 1v can predlcL whaL Lhe user wlll
waLch and cue lL up lnsLanLly, Larsen sald.
A mlcrophone ln Lhe remoLe enables volce-
acuvaLed search. A vldeo game conLroller
can be purchased for $39.99.
SeaLLle-based Amazon sald lL Lrled for
lowesL prlce polnL posslble" on llre
1v, whlch cosLs abouL Lhe same as an
Apple 1v, buL subsLanLlally more Lhan
ChromecasL or 8oku.
13S
1he ercesL rlvalry ln Lhe world of smarLphones
ls headlng back Lo courL Lhls week ln Lhe hearL
of Lhe Slllcon valley, wlLh Apple and Samsung
accuslng each oLher, once agaln, of rlpplng o
deslgns and feaLures.
1he Lrlal wlll mark Lhe laLesL round ln a long-
runnlng serles of lawsulLs beLween Lhe Lwo Lech
glanLs LhaL underscore a much larger concern
abouL whaL ls allowed Lo be paLenLed.
1here's a wldespread susplclon LhaL loLs of Lhe
klnds of sofware paLenLs aL lssue are wrluen
ln ways LhaL cover more ground Lhan whaL
Apple or any oLher Lech rm acLually lnvenLed,"
noLre uame law professor Mark Mckenna
sald. Cverly broad paLenLs allow companles Lo
block compeuuon."
1he laLesL Apple-Samsung case wlll be Lrled
less Lhan Lwo years afer a federal [ury found
Lhe SouLh korean rm was lnfrlnglng on Apple
paLenLs. Samsung was ordered Lo pay abouL $900
mllllon buL ls appeallng and has been allowed Lo
conunue selllng producLs uslng Lhe Lechnology.
now, [ury selecuon ls scheduled Lo begln
Monday ln anoLher round of llugauon, wlLh
Apple lnc. accuslng Samsung of lnfrlnglng on
ve paLenLs on newer devlces, lncludlng Calaxy
smarLphones and LableLs. ln a counLerclalm,
Samsung says Apple sLole Lwo of lLs ldeas Lo
use on lhones and lads.
ANOTHER APPLE-SAMSUNG SKIRMISH
HEADS TO COURT
136
Photo: Dado Ruvic
Apple revoluuonlzed Lhe markeL ln personal

compuung devlces," Apple auorneys wroLe
ln courL llngs. Samsung, ln conLrasL, has
sysLemaucally copled Apple's lnnovauve
Lechnology and producLs, feaLures and deslgns,
and has deluged markeLs wlLh lnfrlnglng
devlces."
Samsung counLered LhaL lL has broken
Lechnologlcal barrlers wlLh lLs own ulLra-sllm,
llghLwelghL phones.
Samsung has been a ploneer ln Lhe moblle
devlce buslness secLor slnce Lhe lncepuon of
Lhe moblle devlce lndusLry," Samsung auorneys
wroLe. Apple has copled many of Samsung's
lnnovauons ln lLs Apple lhone, lod, and lad
producLs."
ln Lhe upcomlng case, Apple clalms Samsung
sLole a Lap-from-search Lechnology LhaL allows
someone searchlng for a Lelephone number or
address on Lhe web Lo Lap on Lhe resulLs Lo call
Photo: SeongJoon Cho/Bloomberg
138
Lhe number or puL Lhe address lnLo a map. ln
addluon, Apple says Samsung copled Sllde Lo
unlock," whlch allows users Lo swlpe Lhe face
of Lhelr smarLphone Lo use lL.
Samsung counLered LhaL Apple ls sLeallng a
wlreless Lechnology sysLem LhaL speeds up
sendlng and recelvlng daLa.
1he mosL auenuon grabblng clalm ln Lhe
case ls Apple's demand LhaL Samsung pay a
$40 royalLy for each Samsung devlce runnlng
sofware allegedly concelved by Apple, more
Lhan ve umes more Lhan Lhe amounL soughL
ln Lhe prevlous Lrlal and well above oLher
precedenLs beLween smarLphone companles.
lf Apple prevalls, Lhe cosLs Lo Samsung could
reach $2 bllllon. Apple's cosLs, lf lL losL, are
expecLed Lo be abouL $6 mllllon.
?ou rarely geL from Lhe [ury whaL you ask
for, so companles alm hlgh," Cerman paLenL
analysL llorlan Mueller sald. 8uL ln my oplnlon
139
Lhls ls so far above a reasonable level Lhe [udge

should noL have allowed lL."
1he problem, he sald, ls LhaL each smarLphone
has Lhousands of paLenLed ldeas ln lL, Apple ls
challenglng [usL ve.
1hroughouL Lhe Lhree years of llugauon,
Samsung's markeL share has grown. Cne of every
Lhree smarLphones sold lasL year was a Samsung,
now Lhe markeL leader. Apple, wlLh a Lyplcally
hlgher prlce, was second, wlLh abouL 1S percenL
of Lhe global markeL.
Apple clalms Lhe followlng Samsung producLs
now lnfrlnge on Apple paLenLs: Admlre, Calaxy
nexus, Calaxy noLe, Calaxy noLe ll, Calaxy Sll,
Photo: Gero Breloer
141
Calaxy Sll Lplc 4C 1ouch, Calaxy Sll SkyrockeL,
Calaxy Slll, Calaxy 1ab ll 10.1, and SLraLosphere.
Samsung clalms Lhe followlng Apple producLs
lnfrlnge on Samsung paLenLs: lhone 4, lhone
4S, lhone S, lad 2, lad 3, lad 4, lad mlnl,
lod Louch (SLh generauon), lod Louch (4Lh
generauon), and Mac8ook ro.
WlLh Lhe San !ose federal courLroom [usL
a 1S-mlnuLe drlve from Apple's Cuperuno
headquarLers, even [ury selecuon can
be dlmculL. ln Lhe prevlous case, several
prospecuve [urors were dlsmlssed because of
Lhelr ues Lo Lhe company.
142

AppleMagazine April 4 2014

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AppleMagazine April 4 2014

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NONSENSE

Photo: Jef Chiu

Llke lacebook, Coogle ls led by a CLC, Larry

SCREEN SIZE RUMORS RETURN TO

CnL1 reporL as saylng LhaL "1yplcally, Apple

Photo: ADR Studio

8y lrlday afernoon, Lhe Lrlo of apps occupled Lhe

Sadly, Lhe lad verslon lacks Lhe speedy keyboard

Maple syrup producuon has come a long way

#01 Minecraft Pocket Edition

#05 StatsBar - System Monitor

THE SOFTWARE THAT IMPROVES

Lo compare Lhe currenL LoLal ume Lo Lhe

we've always llked Lhe look of Screenplay for

doub|e up as a profess|ona| te|eprompter for

The Hobbit: The

was eight or nine years old, and loved Ray

Interview with Martin Freeman

Interview with Meryl Streep

Interview with London Grammar

Out Among the

Interview with Johnny Cash in 1984

ls lL Loo easy for hlgh-Lech companles Lo paLenL

merely Look a concepL LhaL has been around

hllllps responded LhaL Allce's sysLem was much

Lechnology. Pe sald encrypuon Lechnology LhaL

1lm Cook called lL nonsense." Cne Lech

Photo: Paul Sakuma

her AuLhor's noLe" how she had orlglnally

presumpuons, speculauons, and paddlng wlLh

whaL he had done wlLhouL a cooperauve

her research. She Lrles Loo hard Lo L Lhem

very llule was sald abouL kane's sources or

ln sLone. 1here has always been crluclsm

uoug AppleLon's grandparenLs couldn'L Lravel

8rldes wanL Lo be plannlng, searchlng and

APPLE, FACEBOOK, GOOGLE INTERNET

Apple, Coogle and lacebook have made

Creenpeace used lnformauon provlded by Lhe

Amazon.com lnc unvelled a $99 vldeo

Apple revoluuonlzed Lhe markeL ln personal

Lhls ls so far above a reasonable level Lhe [udge

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