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N R U T E R U O Y . E R M U I T HE FAVO T
The customer is not a number any more. The customer is a name, a person whose preferences and habits you know, understand and act upon. With TargetOne, you can enable multi-channel, multitouchpoint customer interaction. You can predict when they prefer to shop and act on what they are likely to shop for. This will completely change how you look at promotions and campaigns - with an opportunity to reach out to the right customer with the right product - and will take campaign responses to a new level. This is exactly what TargetOne does for you - make your campaigns more powerful, bring your customers a lot closer. This solution from Manthan Systems is designed with a deep understanding of retail and the retail customer.
PERSONALIZE.
PROMOTIONS.
TARGET CHANNELS
Email and SMS POS Social media Call center Mobile app Ecommerce Campaign calendars, events, seasonal themes Competitive block-and-tackle Customer acquisition/retention campaigns New product introductions Brand communication
CAMPAIGN PLANS
ARC TargetOne
Here's how you make the right offer to the right customer through the right channel.
Browse, search Add to cart, abandon cart, purchase Checkout, Log out Redeem offers/ coupons In-store browse Checkout Redeem offers/ coupons Window shopping Showrooming Support queries Service calls Incomplete transactions
PERSONALIZATION STRATEGIES
Promotion execution: On-demand: based on marketing calendars, promo plans Instantaneous: based on basket or customer conditions Identify best lists Manage & execute campaign plans
TANGIBLE OUTCOMES
Increase share of wallet through targeted offerings Split-runs, A/B tests Cross-sell, up-sell Measures effectiveness and frequency of each customer interaction
TARGET LISTS
Micro-segments | Inherit & integrate lists
RULES
Customer x Merch x Store x Marketing event
TRIGGERS
POS | Email | Ecommerce | Mobile | Social
TOUCH GOVERNANCE
Thresholds | Anti-spam | Channel limits
PERSONALIZE.
For enquiries in the US, get in touch with Kevin kevin.walker@manthansystems.com For enquiries in Asia-Pacific and Europe, write to Sachit sachit.murthy@manthansystems.com Manthan Systems, 40/4, Lavelle Road, Bangalore, Karnataka t:+91 80 2299 0585, f:+91 80 2299 0586 Manthan Systems, Inc. 7975 N. Hayden Road, Suite C-240, Scottsdale, AZ 85258 t:+1 800 746 9370, f:+1 888 384 0989 Morumbi Office Tower Av. Roque Petroni Jr. 999 13 andar Morumbi - So Paulo cep:04707 910, t:+55 11 5185 2773, f:+55 11 5185 2899 #19-04/05, High Street Centre, 1 North Bridge Road, Singapore - 179094 Suite 22C Level 22 Ayala Tower One, Ayala Avenue, Makati City 1226 India
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