Table of content

1 2 Objective of Study Research Methodology 2 3

Limitation of Study

Hy othesis

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1) Objective of Study:"gainst the introduction given above follo#ing are the objectives of the study$

1% &o analysis of intensity of the roduct's current osition in customers mind(

2% &o collecting information from a sam le of customers about their erce tion(

3% &o give suggestions for formulating mar)et strategy(

4% &o understand roduct ositioning a

roaches(

*% &o identification of a set of determinant roduct attributes(

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+% &o judge the e,isting brands #ith their im ortant attributes(

!% &o determination of roducts current osition in the roduct s ace(

-% &o develo

erce tual ma on the basis of consumers. erce tions(

2) RESEARCH METHODO O!"

Sam le si/e is small due to lac) of time only *0 re ondent are there

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#) i$itation% of t&e Study

Definition The limitations of the study are those characteristics of design or methodology that impacted or influenced the application or interpretation of the results of your study. They are the constraints on generalizability and utility of findings that are the result of the ways in which you chose to design the study and/or the method used to establish internal and external validity. Importance of... Always acknowledge a study's limitations. It is far better for you to identify and acknowledge your studys limitations than to have them pointed out by your professor and be graded down because you appear to have ignored them. Keep in mind that acknowledgement of a study's limitations is an opportunity to make suggestions for further research. If you do connect your study's limitations to suggestions for further research be sure to explain the ways in which these unanswered !uestions may become more focused because of your study. Acknowledgement of a study's limitations also provides you with an opportunity to demonstrate to your professor that you have thought critically about the research problem Page | 4

understood the relevant literature published about it and correctly assessed the methods chosen for studying the problem. " key ob#ective of the research process is not only discovering new knowledge but also to confront assumptions and explore what we don't know. Claiming limitiations is a subjective process because you must evaluate the impact of those limitations. $on't #ust list key weaknesses and the magnitude of a study's limitations. To do so diminishes the validity of your research because it leaves the reader wondering whether or in what ways limitation%s& in your study may have impacted the findings and conclusions. 'imitations re!uire a critical overall appraisal and interpretation of their impact. (ou should answer the !uestion) do these problems with errors methods validity etc. eventually matter and if so to what extent*
+tructure) ,ow to +tructure the -esearch 'imitations +ection of (our $issertation. $issertations and Theses) "n .nline Textbook. 'aerd.com.

Descriptions of Possible Limitations All studies have limitations. ,owever it is important that you restrict your discussion to limitations related to the research problem under investigation. /or example if a meta0analysis of existing literature is not a stated purpose of your research it should not be discussed as a limitation. Do not apologize for not addressing issues that you did not promise to investigate in your paper. ,ere are examples of limitations you may need to describe and to discuss how they possibly impacted your findings. $escrptions of limitations should be stated in the past tense. 1ossible 2ethodological 'imitations

ample size 00 the number of the units of analysis you use in your study is dictated by the type of research problem you are investigating. 3ote that if your sample size is too small it will be difficult to find significant relationships from the data as statistical tests normally re!uire a larger sample size to ensure a representative distribution of the population and to be considered representative of groups of people to whom results will be generalized or transferred. !ack of available and"or reliable data 00 a lack of data or of reliable data will likely re!uire you to limit the scope of your analysis the size of your sample or it can be a significant obstacle in finding a trend and a meaningful relationship. (ou need to not only describe these limitations but to offer reasons why you believe data is missing or is unreliable. ,owever dont #ust throw up your hands in frustration4 use this as an opportunity to describe the need for future research. !ack of prior research studies on the topic 00 citing prior research studies forms the basis of your literature review and helps lay a foundation for understanding the research problem you are investigating. $epending on the currency or scope of your research topic there may be little if any prior research on your topic. #efore assuming this to be true$ consult with a librarian% In cases when a librarian has confirmed that there is a lack of prior research you may be re!uired to develop an entirely new research typology 5for example using an exploratory rather than an explanatory research design6. 3ote that this limitiation can serve as an important opportunity to describe the need for further research. &easure used to collect the data 00 sometimes it is the case that after completing your interpretation of the findings you discover that the way in which you gathered data Page | 5

inhibited your ability to conduct a thorough analysis of the results. /or example you regret not including a specific !uestion in a survey that in retrospect could have helped address a particular issue that emerged later in the study. "cknowledge the deficiency by stating a need in future research to revise the specific method for gathering data.

elf'reported data 00 whether you are relying on pre0existing self0reported data or you are conducting a !ualitative research study and gathering the data yourself self0reported data is limited by the fact that it rarely can be independently verified. In other words you have to take what people say whether in interviews focus groups or on !uestionnaries at face value. ,owever self0reported data contain several potential sources of bias that should be noted as limitations) %7& selective memory %remembering or not remembering experiences or events that occurred at some point in the past&4 %8& telescoping 5recalling events that occurred at one time as if they occurred at another time64 %9& attribution 5the act of attributing positive events and outcomes to one's own agency but attributing negative events and outcomes to external forces64 and %:& exaggeration 5the act of representing outcomes or embelishing events as more significant than is actually suggested from other data6. 1ossible 'imitations of the -esearcher

Access 00 if your study depends on having access to people organizations or documents and for whatever reason access is denied or otherwise limited the reasons for this need to be described. !ongitudinal effects 00 unlike your professor who can literally devote years 5even a lifetime6 to studying a single research problem the time available to investigate a research problem and to measure change or stability within a sample is constrained by the due date of your assignment. ;e sure to choose a topic that does not re!uire an excessive amount of time to complete the literature review apply the methodology and gather and interpret the results. If you're unsure talk to your professor. Cultural and other type of bias 00 we all have biases whether we are conscience of them or not. ;ias is when a person place or thing is viewed or shown in a consistently inaccurate way. It is usually negative though one can have a positive bias as well. <hen proof0reading your paper be especially critical in reviewing how you have stated a problem selected the data to be studied what may have been omitted the manner in which you have ordered events people or places and how you have chosen to represent a person place or thing to name a phenomenon or to use possible words with a positive or negative connotation. 3ote that if you detect bias in prior research it must be acknowledged and you should explain what measures were taken to avoid perpetuating bias. (luency in a language 00 if your research focuses on measuring the perceived value of after0school tutoring among 2exican0"merican =+' 5=nglish as a +econd 'anguage6 students for example and you are not fluent in +panish you are limited in being able to read and interpret +panish language research studies on the topic. This deficiency should be acknowledged.
;rutus +t>phane et al. +elf0-eported 'imitations and /uture $irections in +cholarly -eports) "nalysis and -ecommendations. ?ournal of 2anagement 9@ %?anuary 8A79&) :B0CD4 +enunyeme =mmanuel E. ;usiness -esearch 2ethods. 1owerpoint 1resentation. -egent Fniversity of +cience and Technology.

Structure and Writing Style Page | 6

)nformation about the limitiations of your study are generally placed either at the beginning of the discussion section of your paper so the reader knows and understands the limitations before reading the rest of your analysis of the findings or the limitiations are outlined at the conclusion of the discussion section as an aknowledgement of the need for further study. +tatements about a study's limitations should not be buried in the body 5middle6 of the discussion section unless a limitation is specific to something covered in that part of the paper. If this is the case though the limitation should be reiterated at the conclusion of the section. )f you determine that your study is seriously flawed due to important limitations such as an inability to ac!uire critical data consider reframing it as a pilot study intended to lay the groundwork for a more complete research study in the future. ;e sure though to specifically explain the ways that these flaws can be successfully overcome in later studies. #ut$ do not use this as an e*cuse for not developing a thorough research paper% -eview the tab in this guide for developing a research topic. If serious limitations exist it generally indicates a likelihood that your research problem is too narrowly defined or that the issue or event under study is too recent and thus very little research has been written about it. If serious limitations do emerge consult with your professor about possible ways to overcome them or how to reframe your study. +hen discussing the limitations of your research$ be sure to,

$escribe each limitation in detailed but concise terms4 =xplain why each limitation exists4 1rovide the reasons why each limitation could not be overcome using the method%s& chosen to gather the data 5cite to other studies that had similar problems when possible64 "ssess the impact of each limitation in relation to the overall findings and conclusions of your study4 and If appropriate describe how these limitations could point to the need for further research.

')( H")OTHES*S
1efinitions$2 " su osition or ro osed e, lanations made on the basis made of limited evidence as a starting oint for further investigation$ his 3Steady state. hy othesis of the origin of the universe H")OTHES*S
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4n the classical tests of significance5 t#o )inds of hy othesis are used the null hy othesis and the alternate hy othesis( null hy othesis 6HO% is used for testing( 4t is the statement that no difference e,ists bet#een the arameter and the statistic being com ared( Second is alternative hy othesis( 6H"% is alternative hy othesis is alternative hy othesis #hich holds that there has been a change( Hy othetical testing can be vie#ed as a si, ste s rocedure$ 7stablish a null hy othesis 8hoose the statistical test on the basis of assum tion about the o ulation distribution and measurement level Select desired level of signify case 9arametric and non arametric tests are a licable under various conditions li)e arametric o erates #ith the interval and ratio data and referred #hen their assum tions can be met( :on arameters test do not re;uired stringent assum tion about the o ulation distribution and are less useful #ith less nominal and ordinal values(

4n this re ort our null hy othesis and alternative hy othesis are stated belo#$2 1%9ositive$ <ses of Lu, soa has increased :egative$ <ses of Lu, soa has decreased 2%9ositive$ Res ondents are satisfied #ith the ;uality of Lu, Soa roduct(
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:egative$ Res ondents are not satisfied #ith the ;uality of Lu, roducts 3% Res ondents are brand loyal( :egative$ Res ondents are not brand loyal( 4% 9ositive$ Res ondents refer Lu, :egative$ Res ondent do not refer Lu, *% 9ositive$ Res ondents are satisfied nor a#are of ne# roduct ranges( :egative$ Res ondents are not a#are of ne# range(

C&a+te, -o :1 *nt,oduction C&a+te, -o :2 Re%ea,c& Met&odolo.y C&a+te, -o:-#

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Data Collection Co$+leted in M(Co$ Se$ ***

Analy%i% and *nte,+,etation

1(=hat is your gender> Male :o of res ondent *-?

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@emale

42?

@rom the above data collected *-? of eo le #ere men and 42? #ere @emale

2( Ho# old are you> :o of res ondent 1*220 2122* 2+230 3-? 3-? 10?
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3123* 3+240

2? 12?

@rom the above data collected 3-? #ere in 1*220 age grou 5 3-? #ere in 2122*5 10? #ere in 2+2305 2? #ere in 3123* and 12? #ere in 3+240(

3%1o you use 6 Lu, % Soa > :o of res ondent Aes :o --? 12?

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@rom the above data collected --? of eo le refer to use L<B soa 5 "nd 12? eo le does not 9refer L<B soa (

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4%=hich flavor does you li)e most> :o( of Res ondent Stra#berry Rose Canilla 9eaches28ream Other 2+? 1+? 20? 22? 1+?
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@rom the above data collected 2+? eo le

refer stra#berry flavour5

1+? of eo le refer Rose flavour5 20? eo le 9refer Canilla @lavour5 22? eo le refer 9eaches cream flavour and 1+ ? eo le refer other flavour (

*( =hich color do you li)e most> :o( of Res ondent =hite 9in) 9ur le Dlue Other 3+? -? 24? 2-? 4?
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@rom the above data collected 3+? eo le -? eo le 2-? eo le refer 9in) 8olour5 24? eo le

refer =hite 8olour5 refer 9ur le 8olour5 refer Other 8olour (

refer Dlue 8olour and 4? eo le

+( =hich Si/e do you buy most of the time> :o( of Res ondent Small Medium Large Other 24? 24? 4+? +?

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@rom the above data collected 24? eo le 24? eo le +? eo le

refer Small Si/e5 refer Large Si/e and

refer Medium Si/e5 4+? eo le refer Other Si/e(

!( Ho# many color of Lu, 6Soa % in 4ndia> :o( of Res ondent &hree @our @ive Si, Other 32? 24? 24? 1-? 2?

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@rom the above data collected only 32? eo le are a#are that there are three different colour of L<B5 only 24? eo le are a#are that there are three different colour of L<B5 only 24? eo le are a#are that there are three different colour of L<B5 only 1-? eo le are a#are that there are three different colour of L<B and only 2? eo le are a#are that there are three different colour of L<B5

-( &he rice of Lu, 6Soa % bar is reasonable according to its ;uality> :o( of Res ondent Strongly "gree "gree Moderate 1isagree Strongly 1isagree 14? 30? 42? 12? 2?

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@rom the above data collected 14? eo le Strongly "gree =ith the rice5 30? eo le "gree =ith the rice5 42? eo le Moderately agree =ith the rice5 12? eo le 1isagree =ith the rice and 2 ? eo le Strongly 1isagree =ith the rice

E( "ccording to you #hat should be the reasonable rice> :o( of Res ondent Delo# 10212 RS 11213 Rs 1421+ Rs 1!220 Rs "bove 20 Rs 24? 34? 20? 20? 2?

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@rom the above data collected 24? eo le thin) the the rice Delo# 10212 Rs is reasonable5 34? eo le thin) the the rice 11213 Rs is reasonable5 20? eo le thin) the the rice Delo# 1421+ Rs is reasonable5 20? eo le thin) the the rice Delo# 1!220 Rs is reasonable and 2? eo le thin) the the rice "bove 20 Rs is reasonable 10( 1o you thin) the advertisement for Lu, 6Soa % is effective> :o( of Res ondent Strongly "gree "gree Moderate 1isagree Strongly 1isagree 12? 4-? 30? +? 4?

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@rom the above data collected 12? eo le Strongly "gree5 4-? eo le "gree5 30? eo le Moderate5 +? eo le 1isagree5 4? eo le Strongly disagree

11( 1o you thin) Lu, 6Soa % ;uality is best in 4ndia> :o( of Res ondent Strongly "gree "gree Moderate 1isagree 1+? 1+? *2? 14?
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Strongly 1isagree

2?

@rom the above data collected 1+? eo le Strongly "gree5 1+? eo le "gree5 *2? eo le Moderate5 14? eo le 1isagree5 2? eo le Strongly disagree

12( Ho# far do you thin) L<B.s strategy to hire celebrities has hel ed in there romotional activities> :o( of Res ondent Cery Much &oo Much 7,tend :ot Much :otable Other 2+? *0? 1-? 2? 4?
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@rom the above data collected 2+? of eo le thin) the 8elebrity has hel ed them very much in romotional activities5 *0? of eo le thin) the 8elebrity has hel ed them too much e,tent in romotional activities5 1-? of eo le thin) the 8elebrity has hel ed them not much in romotional activities 52? of eo le thin) the 8elebrity has hel ed them notable in romotional activities and 4? of eo le thin) the 8elebrity has hel ed them other in romotional activities

13( "ccording to you #hat is the availability of Lu, 6Soa % bar> :o( of Res ondent =idely "vailable "vailable 4n Selected 9laces Only :ot "vailable 2+? 3-? 12? +?
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Other

1-?

@rom the above data collected 2+? eo le thin) it is =idely "vailable5 3-? eo le thin) it is "vailable5 12? eo le thin) it is 4n Selected 9laces only5 +? eo le thin) it is :ot "vailable5 1-? eo le thin) it is other

14( 1o you thin) there are enough dealers of Lu, 6Soa % in 4ndia >

:o( of Res ondent &oo Many 7nough @e# 14? *2? 24?
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Cery @e# Other

4? +?

@rom the above data collected 14? eo le thin) there are &oo Many 1ealers @or L<B5 *2? eo le thin) there are 7nough 1ealers @or L<B5 24? eo le thin) there are fe# 1ealers @or L<B5 4? eo le thin) there are very fe# 1ealers @or L<B5 +? eo le thin) there are other(

1*( 1o you thin) there Lu, 6Soa % is creating ne# 8ustomer in 4ndian mar)et> :o( of Res ondent &oo Many 7nough @e# Cery @e# 2-? 22? 32? 14?
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Other

4?

@rom the above data collected 2-? of eo le thin) Lu, is creating &oo many 8ustomer5 22? of eo le thin) Lu, is creating 7nough 8ustomer532? of eo le thin) Lu, is creating @e# 8ustomer5 14 ? of eo le thin) Lu, is creating Cery @e# 8ustomer and 4? of eo le thin) Lu, is creating Other 8ustomer

1+( 1o you thin) Lu, 6Soa % is creating 8ustomer satisfaction highly> :o( of Res ondent Strongly "gree "gree Moderate 1isagree Strongly 1isagree 2+? 2+? 34? 12? 2?
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@rom the above data collected 2+? eo le Strongly "gree5 2+? eo le "gree5 34? eo le Moderate5 12? eo le 1isagree5 2? eo le Strongly disagree

1!("re you satisfy to use Lu, 6Soa % bar>

:o( of Res ondent Highly Satisfy Satisfy @e# Satisfy :ot Satisfy 14? *2? +? 2+?
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Other

2?

@rom the above data collected 14? eo le are highly Satisfy5 *2? eo le are Satisfy5 +? eo le are fe# Satisfy5 2+? eo le :ot Satisfy5 2? eo le other

@4:14:FS
'ux encourages women to express their beauty by giving them a million dollar feeling every time they use one of 'uxs ex!uisite products. 'ux has fine fragrances crafted by the worlds best perfumers along with a host of exotic ingredients like purple lotus sea minerals strawberries sandal and many others. +o step into the world of 'ux and delight your senses with one of our signature ranges Glassic collection H ,aving pampered generations of women this classic collection is now enhanced with state of the art silk protein extract for silky skin like never before. The range come is two variants H 'ux +trawberry I Gream and 'ux 1each I Gream 2ood =nhancers H This range is crafted with the icy freshness of cooling mint and the invigorating power of sea minerals to transform your skin from dull to vibrant in an instant. The range has one variant H 'ux /resh +plash

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+kin 1erfectors H This range is crafted from effective ingredients which work to enhance the skins natural glow and perfection. This range has one variant H 'ux +andal I Gream /ine /ragrance =lixirs H This stunning range of body0washes is crafted with spell binding fragrances and exotic ingredients to produce a magical bathing experience which leaves your skin soft perfumed and pampered.

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/0EST*O--A*RE:
G9lease :ote &hat &he 4nformation &hat Aou 9urely @or "cademic 9ur ose "nd =ill De Hee 8onfidential(((

R7S9O:1":& 9RO@4L7$ :ame$ 2222222222222222222222222222 "rea of Resident$ 222222222222222222222222222222 "ge$ 22222222222222

1(=hat is your gender> a%Male 2( Ho# old are you> a% 1*I20 b%21I2* c%2+I30 d%31I3* e%3+I40 3%1o you use 6 Lu, % Soa > 6"%(Aes 6D%(:o 4%=hich flavor does you li)e most> b% @emale

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6"%( Stra#berry 6D%( Rose 68%( Canilla 61%( 9eaches28ream 67%( Other

*( =hich color do you li)e most> 6"%( =hite 6D%(9in) 68%( 9ur le 61%( Dlue 67%( Other +( =hich Si/e do you buy most of the time> 6"%( Small 6D%( Medium 68%( Large 61%( Other

!( Ho# many color of Lu, 6Soa % in 4ndia> 6"%( &hree 6D%( @our 68%( @ive 61%( Si, 67%( Other -( &he rice of Lu, 6Soa % bar is reasonable according to its ;uality> 6"%(Strongly agree 6D%("gree 68%(Moderate 61%(1isagree 67%(Strongly disagree E( "ccording to you #hat should be the reasonable rice>
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6"%( Delo# 10 Rs 6D%(11 Rs 213 Rs 68%( 14 Rs 21+ Rs 61%(1! Rs 220 Rs 67%("bove 20 Rs 10( 1o you thin) the advertisement for Lu, 6Soa % is effective> 6"%(Strongly agree 6D%("gree 68%(Moderate 61%(1isagree 67%(Strongly disagree

11( 1o you thin) Lu, 6Soa % ;uality is best in 4ndia> 6"%(Strongly agree 6D%("gree 68%(Moderate 61%(1isagree 67%(Strongly disagree 12( Ho# far do you thin) L<B.s strategy to hire celebrities has hel ed in there romotional activities> 6"%( Cery much 6D%(&oo some e,tent 68%(:ot much 61%(:otable 67%(Other 13( "ccording to you #hat is the availability of Lu, 6Soa % bar> 6"%(=idely available 6D%("vailable 68%(4n selected laces only 61%(:ot available 67%(Other 14( 1o you thin) there are enough dealers of Lu, 6Soa % in 4ndia >

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6"%( &oo many 6D%( 7nough 68%( @e# 61%(Cery fe# 67%(Other

1*( 1o you thin) there Lu, 6Soa % is creating ne# 8ustomer in 4ndian mar)et> 6"%( &oo many 6D%( 7nough 68%( @e# 61%(Cery fe# 67%(Other 1+( 1o you thin) Lu, 6Soa % is creating 8ustomer satisfaction highly> 6"%(Strongly agree 6D%("gree 68%(Moderate 61%(1isagree 67%(Strongly disagree 1!("re you satisfy to use Lu, 6Soa % bar> 6"%( Highly satisfy 6D%( Satisfy 68%( @e# satisfy 61%( :ot satisfy 67%( Other

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