BUSI 1301

INTRODUCTION TO BUSINESS Instructor : Philip Soward SSI!N"ENT # INSTRUCTIONS $#00% &ERSION'

INDI&IDU ( SSI!N"ENT : RE&IE) O* BUSINESS +OURN ( RTIC(E Th, -ollowin. articl,s discuss curr,nt /hot topic0 issu,s that 1usin,ss scholars ar, stud2in. and 3ana.,rs in th, -i,ld ar, d,alin. with ri.ht now4 Th, id,as co5,r,d in th,s, articl,s will in all pro1a1ilit2 1, includ,d in th, n,6t ,dition o- 2our t,6t1oo78 so 2ou ar, .,ttin. a littl, loo7 ah,ad4 9ou will s,l,ct an articl, -ro3 th, list 1,low and writ, a short pap,r $s,, instructions 1,low': Op,rational E--,cti5,n,ss $chapt,r :' (,arnin. cross (in,s: Th, S,cr,t to "or, E--ici,nt *actori,s8 "icha,l 4 (apr, and (u7 N4 &an )ass,nho5,8 ;ar5ard Busin,ss R,5i,w8 Octo1,r #00# D,,p Chan.,: ;ow Op,rational Inno5ation Can Trans-or3 9our Co3pan28 "icha,l ;a33,r8 ;ar5ard Busin,ss R,5i,w8 pril #00< (,arnin. to (,ad at To2ota8 St,5,n +4 Sp,ar8 ;ar5ard Busin,ss R,5i,w8 "a2 #00< Stapl, 9ours,l- to an Ord,r8 B,nson P Shapiro8 &4 =asturi Ran.an8 and +ohn +4 S5io7la8 ;ar5ard Busin,ss R,5i,w8 +ul2> u.ust #00< $what do 9OU thin7 is th, pro1l,3 at this co3pan28 and how would 9OU -i6 it?' Th, (,an S,r5ic, "achin,8 C2nthia =ar,n Swan78 ;ar5ard Busin,ss R,5i,w8 Octo1,r #003 R@D Co3,s to S,r5ic,s: Ban7 o- 3,ricaAs Path>1r,a7in. E6p,ri3,nts8 St,-an Tho37,8 ;ar5ard Busin,ss R,5i,w8 pril #003 S3art Custo3iBation: Pro-ita1l, !rowth throu.h Tailor,d Busin,ss Str,a3s8 Strat,.2CBusin,ss8 Sprin. #00< $s,.3,ntin. th, op,rations as w,ll as th, s,llin. ,--ort' )ill 9ou Sur5i5, th, S,r5ic,s R,5olution? Uda2 =ar3a7ar8 ;ar5ard Busin,ss R,5i,w8 +un, #00< $Outsourcin. and oth,r -actors in th, s,r5ic, industri,s' 1out Suppl2 Chain "ana.,3,nt $chapt,r 1D' Th, Sup,r>,--ici,nt Co3pan28 "icha,l ;a33,r8 ;ar5ard Busin,ss R,5i,w8 S,pt,31,r #001 $2ou n,,d onl2 writ, a1out th, ;P cas,8 and i.nor, th, oth,r parts o- th, articl,' (,5,ra.,d !rowth: E6pandin. Sal,s without Sacri-icin. Pro-its8 +ohn ;a.,l III8 ;ar5ard Busin,ss R,5i,w8 Octo1,r #00# $th, &irtual Co3pan2' ;ow Suppl2 Chain "ana.,3,nt is Chan.in. "ana.,rsA Thin7in.8 (aura R4 =opcBa7 and Eric +ohnson8 "IT Sloan "ana.,3,nt R,5i,w8 Sprin. #003 Th, Tripl,> Suppl2 Chain8 ;au (4 (,,8 ;ar5ard Busin,ss R,5i,w8 Octo1,r #00< Usin. Suppli,r N,twor7s to (,arn *ast,r8 +,--r,2 ;4 D2,r and Nil, )4 ;atch8 "IT Sloan "ana.,3,nt R,5i,w8 Sprin. #00< Usin. In-or3ation T,chnolo.2 $chapt,r 1E' Do 2ou ha5, too 3uch IT? ndr,w "c -,,8 "IT Sloan "ana.,3,nt R,5i,w8 Sprin. #00< $,6c,ll,nt suppl2 chain stud28 as w,ll8 conc,rnin. Fara8 th, clothin. r,tail,r' Dia3onds in th, Data "in,8 !ar2 (o5,3an8 ;ar5ard Busin,ss R,5i,w8 "a2 #003 $how ;arrahAs Ent,rtain3,nt casino in (as &,.as us,d data 3inin. to i3pro5, pro-its' S2nchroniBin. Strat,.2 and In-or3ation T,chnolo.28 C4=4 Pralahad and "4S4 =rishnan8 "IT Sloan "ana.,3,nt R,5i,w8 Su33,r #00# Or.aniBational B,ha5ior8 Social N,twor7 nal2sis and &irtual T,a3s $chapt,r G' Th, P,opl, )ho "a7, Or.aniBations !o> or Stop8 Ro1 Cross and (aur,nc, Prusa78 ;ar5ard Busin,ss R,5i,w8 +un, #00# $Social N,twor7 nal2sis' Pa., 1

BUSI 1301

INTRODUCTION TO BUSINESS Instructor : Philip Soward SSI!N"ENT # INSTRUCTIONS $#00% &ERSION'

Practical !uid, to Social N,twor7s8 Ro1 Cross8 +,ann, (i,dt7a8 (,i.h ),iss8 ;ar5ard Busin,ss R,5i,w8 "arch #00D Th, (i3its o- Structural Chan.,8 +,--r,2 4 O63an and Brian D4 S3ith8 "IT Sloan "ana.,3,nt R,5i,w8 *all #003 Can 1s,nc, "a7, th, T,a3 !row Stron.,r? nn "aHchrBa78 r5ind "alhotra8 +,--r,2 Sta3ps and +,ssica (ipnac78 ;ar5ard Busin,ss R,5i,w8 "a2 #00<

=nowl,d., "ana.,3,nt: Th, I3portanc, o- =nowl,d., as a R,sourc, -or Busin,ss Succ,ss Introducin. T>Shap,d "ana.,rs: =nowl,d.,>"ana.,3,ntAs N,6t !,n,ration8 "ort,n T4 ;ans,n and Bol7o 5on O,tin.,r8 ;ar5ard Busin,ss R,5i,w8 "arch #001 D,,p S3arts8 Doroth2 (,onard and )alt,r Swap8 ;ar5ard Busin,ss R,5i,w8 S,pt,31,r #00< R,thin7in. th, =nowl,d.,>Bas,d Or.aniBation8 "icha,l Fac78 "IT Sloan "ana.,3,nt R,5i,w8 Su33,r #003 Strat,.ic "ana.,3,nt o- Int,ll,ctual Prop,rt28 "ar7us R,itBi.8 "IT Sloan "ana.,3,nt R,5i,w8 Sprin. #00< ;ow to acc,ss th,s, articl,s ustin Co33unit2 Coll,., li1rar2 has a su1scription to 3an2 ,6c,ll,nt pu1lications on lin, throu.h th, Busin,ss Sourc, Pr,3i,r s,r5ic,4 *ro3 th, li1rar24austincc4,du pa.,8 s,l,ct th, >F (ist o- R,sourc,s4 *ro3 th, scr,,n that app,ars8 s,l,ct Busin,ss Sourc, Pr,3i,r8 nd -ro3 th,r, s,l,ct Pu1lications4 9ou will -ind ;ar5ard Busin,ss R,5i,w and "IT Sloan "ana.,3,nt R,5i,w $and 3an2 oth,r ,6c,ll,nt pu1lications'4 9our ssi.n3,nt Part 1' Su33ariB, th, 3ain points th, articl, is 3a7in.4 Part #' )hat asp,cts o- th, articl, ar, also co5,r,d in th, t,6t 1oo7 and in which chapt,r? Do,s th, articl, a.r,, and ,6pand on8 or disa.r,, with8 our t,6t 1oo7 ? E6plain how4 Part 3' Pic7 th, 3 3ost int,r,stin. points in th, articl,$s' to 2ou p,rsonall2 and ,6plain wh2 2ou a.r,, or disa.r,, with ,ach point $or wh2 th,2 ar, o- sp,cial int,r,st'8 usin. 2our own thin7in.8 ,6p,ri,nc,8 and oth,r r,adin.4 Pr,s,ntation Co5,r pa., Ta1l, o- Cont,nts Bod2 o- pap,r $around 3>< pa.,s' with IntroductionIE6,cuti5, Su33ar2 On, s,ction -or ,ach part o- th, assi.n3,nt Conclusion End>Not,s with sourc,s Juot,d and r,-,rr,d to $Us, s,ction h,adin.s to cl,arl2 1r,a7 2our pap,r into lo.ical s,ctions4' Points award,d -or Cl,ar8 w,ll pr,s,nt,d8 ori.inal8 thou.ht>pro5o7in. and sti3ulatin. writin. 1as,d on r,alistic 1usin,ss r,asonin.4 Pa., #