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%mportant %n$ormation This Report is 2007 Traynor Kit hing ! "sso iates# $o% m%st not opy any or all o& its ontents# $o% an gi'e this Report away in any way that yo% li(e) as long as yo% *on+t %se ,spammy- metho*s to *o so# $o% .U/T gi'e it away# $o% may not sell it# Clic here to $in& o't how to rebran& this report The in&ormation in the Report is %p0to0*ate at the time o& writing# Howe'er) neither 1an Traynor nor Traynor Kit hing ! "sso iates an gi'e any g%arantees as to the a %ra y o& the in&ormation) e'en tho%gh we ha'e %se* ,best en*ea'o%rs- to ens%re that it is a %rate# This Report ontains lin(s to e2ternal websites# The ontent o& these sites is beyon* o%r ontrol#
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%ntro&'ction
1+m 1an Traynor) an* 1+'e been a webmaster sin e 1334# To start with it was a steep learning %r'e# "n* g%ess what 5 it still is6 1 am ontin%ally learning new te hni7%es) &in*ing o%t abo%t new so&tware# 8'er the years) my omp%ters+ har* *ri'es ha'e &ille* %p with webmaster tools o& many *i&&erent (in*s# 1 ha'e spent thousands o& *ollars b%ying so&tware tools to ma(e my website b%il*ing easier# "lso o'er the years) 1+'e helpe* h%n*re*s o& in*i'i*%als an* ompanies to ma(e their online presen e more e&&e ti'e# "n* 1+'e helpe* them to &in* the tools to ma(e their li'es easier# 9%t 1 *on+t e2pe t people who are new to website b%il*ing :,newbies-; to spen* the same amo%nt o& ash on webmaster tools that 1 spen*# <or *o 1 e2pe t them to be prepare* to %tili=e some o& the more sophisti ate* tools that 1 %se# $o% ha'e to learn to wal( be&ore yo% learn to r%n6 /o 5 what 1+'e *one in this short report is to *es ribe whi h webmaster tools 1 onsi*er to be essential# "n* 1+'e trie*) where'er possible to gi'e the best o& the &ree or low ost tools# That way) e'en i& yo% are on a restri te* b%*get) yo% sho%l* be able to b%il* %p a reasonable olle tion o& %se&%l so&tware# 9%t 1+'e also in*i ate* whi h are the really top0ran( tools) the ones that the pro&essionals %se 5 >%st in ase yo% &eel li(e spen*ing a lot o& money6
Clic
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"n* mostly) yo% won+t nee* to (now m% h abo%t ,HT.L- o*ing 5 altho%gh some basi HT.L (nowle*ge is always %se&%l#
B'&get Tool
The best $ree W$/1W$B web a%thoring so&tware that 1+'e &o%n* is ,N.)- 0 prono%n e* ,Cn'iew-# This has been reg%larly %p*ate*) an* there are no plans) as &ar as 1 (now) e'er to harge &or it# $o% an *ownloa* it &rom here: http-//www0nv'0com/ This is the tool whi h 1 re ommen* to P%pils in my <ewbies / hool o& 1nternet .ar(eting) an* there are some 'i*eos in the / hool showing how to %se some o& its &eat%res# There+s a 'ery goo* Help &a ility b%ilt into the so&tware#
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1ro$essional Tools
The most pop%lar pro&essional W$/1W$B web a%thoring so&tware is) witho%t *o%bt) Dreamweaver# 1+'e been %sing it &or many years now) an* it+s almost always open on my P@6 1t+s not heap :se'eral h%n*re* *ollars;) b%t it+s a goo* in'estment i& yo% are going to b%il* a lot o& websites# $o% an get more in&ormation &rom here# There+s one other pai*0&or W$/1W$B so&tware whi h yo% might want to loo( at# This is .ar(et/o&t+s ,,23 W4#%W4G Web E&itor-# This is mo*erately pri e*) is easy to %se an* 5 interestingly 5 is aime* spe i&i ally at internet mar(eters# There are se'eral neat &eat%res 5 s% h as b%il*ing a web onta t &orm 5 whi h yo% *on+t see in other web a%thoring pa (ages# $o% an get the *etails o& this so&tware $rom here#
Us%ally) yo% an >%st *rag a &ile &rom the +lo al+ win*ow to the +remote+ win*ow an* it+s %ploa*e* to yo%r web ser'er# 1 re ommen* that yo% get an ETP program# There are many a'ailable) an* none o& them are parti %larly e2pensi'e# "n* one goo* one is ompletely &ree##6
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B'&get Tool
The best $ree ETP program that 1+'e &o%n* is the ,open so%r e- so&tware) ,FileZilla-# This has nearly all the &eat%res o&&ere* by the pai*0&or programs) an* it will ertainly *o e'erything that a newbie webmaster wants# ?ownloa* EileFilla &rom here: http-//$ile5illa0so'rce$orge0net/ "gain) this is the tool that 1 re ommen* to the P%pils at my <ewbies / hool o& 1nternet .ar(eting) an* 1 pro'i*e training in its %se#
1ro$essional Tools
Probably the best0(nown pai*0&or ETP program is ,WS_FTP-) an* this is the one whi h 1 %se# .in* yo%) that+s only be a%se 1+'e always %se* it# 1 *on+t really nee* many o& the power &eat%res o&&ere* by W/GETP) an* 1 o%l* probably get by with EileFilla# 1& yo%+re intereste*) yo% an &in* o%t more abo%t W/GETP &rom here: http-//www0ipswitch0com/pro&'cts/ws6$tp/ 1t osts abo%t HD0 &or the ,Home- 'ersion an* H44 &or the ,Pro- 'ersion# ,C'teFT1- is another similar pro*% t an* osts abo%t the same as W/GETP 5 b%t 1+'e ne'er %se* it#
B'&get Tools
There are) a t%ally) two &ree graphi s pa (ages whi h 1 re ommen* to P%pils in my Newbies #chool o$ %nternet Mar eting# The &irst is ,%r$an.iew-) whi h is goo* &or mo*i&ying e2isting graphi s) b%t not 'ery goo* &or reating graphi s &rom s rat h# "s its name s%ggests) it+s more o& a graphi s 'iewer than a graphi s e*itor# $o% an *ownloa* 1r&anIiew &rom here: http-//www0ir$anview0com/ " better pa (age) b%t one with a rather 7%ir(y inter&a e is ,The Gimp-# This
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Essential Tools For Newbie Webmasters has a goo* set o& *rawing tools) on e yo% master them#
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9%t &or me) the big attra tion o& The Bimp is that yo% an wor( with ,P/?&iles# These are &iles whi h ha'e been pro*% e* with Adobe Photoshop :more o& whi h in a min%te; an* are b%ilt %p in layers# /o i&) &or e2ample) yo% ha'e some te2t whi h is set o'er a omple2 image) yo% an wor( with the te2t layer witho%t spoiling the %n*erlying image# 1n reasingly) Resale Rights pro*% ts are being iss%e* with graphi s in the ,P/?- &ormat) so it+s %se&%l to be able to wor( with them with this &ree so&tware# $o% an *ownloa* The Bimp &rom here: http-//www0gimp0org/ Einally) yo% sho%l* also ha'e a loo( at ,)ltimate 1aint-# This is probably better s%ite* to reating graphi s &rom s rat h than either 1r&anIiew or The Bimp# 1+'e playe* aro%n* with a bit b%t not serio%sly %se* it# .y impression is that it is &airly int%iti'e to %se) an* the Help &iles really do help# There are both &ree an* pai*0&or :abo%t HA4; 'ersions# $o% an *ownloa* either 'ersion o& Ultimate Paint &rom here: http-//www0'ltimatepaint0com/
%$ yo' are loo ing $or a so'rce o$ graphics7 have a loo huge collection-
at this
*ver ,,B MegaBytes o$ Graphics an& Templates? Clic !ere For F'll %n$ormation
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1ro$essional Tools
The hoi e o& the pro&essional graphi *esigners 5 an* it+s a h%gely e2pensi'e hoi e 5 is ,A&obe 1hoto#hop-) whi h osts aro%n* HJ 0 7006 1& yo%+re really intereste*) yo% an get *etails &rom here# 1+'e ne'er %se* Photo/hop be a%se sin e the early *ays 1+'e always %se* ,1aint#hop 1ro-# 1 g%ess it+s what yo% get %se* to) an* 1+'e been %sing P/P &or abo%t K years :maybe longer;# 1t+s &ar more a&&or*able than Photo/hop 5 it osts aro%n* HK0# .in* yo%) sin e it was a 7%ire* by @orel) it seems to ha'e been t%rne* into more o& a photo e*iting program 5 pres%mably so that it won+t ompete with @orel+s ,Corel"RAW-) whi h osts nearly HD00# Pity abo%t that# $o%+ll &in* all the @orel pro*% ts here#
, ut-) yo% might be thin(ing) ,I know nothing about programming languages. !hat use are scripts to me"The goo* news is that there are so many +pre0written+ s ripts a'ailable that all yo%+ll probably e'er nee* to *o is to hange one or two things an* opy0an*0 paste the s ript into yo%r web page# L%st a o%ple o& things yo% sho%l* bear in min*: 1# When yo% paste any s ript into a web page) i& yo% are %sing a +W$/1W$B+ web page e*itor) always ma(e s%re that yo% paste the s ript into the ,@o*e- or ,HT.L- 'iew an* not into the W$/1W$B 'iew 2# .a(e s%re that yo% test e'ery page whi h %se s ripts be&ore yo% tell e'eryone abo%t the page# 1t+s easy to ma(e small errors) an* sometimes) >%st missing a semi0 olon o&& a line o& s ript will a%se it to &all o'er# /ome s ripts will only wor( when they are r%n &rom a web ser'er) so it+s best to %ploa* the page an* then 'iew it in yo%r browser) rather than trying to pre'iew it when it+s still on yo%r P@
8K 0 here are some %se&%l so%r es so%r es o& s ripts &or yo%###
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The &ile si=e is abo%t 1#2 .b 5 an* 1+'e also in l%*e* another bit o& so&tware) ,#$%ava-) whi h ontains another 40 or so La'as ript snippets#
Web #o'rcesThere are h%ge olle tions o& s ripts a'ailable &or yo% to &reely *ownloa*# .y &a'o%rites websites are: =avascript The La'as ript /o%r e La'as ript Kit ?ynami ?ri'e Eree La'as ripts 1erl / CG% EreePerl@o*e# om .att+s / ript "r hi'e :home o& the e'er0pop%lar +&ormmail+ program whi h *ri'es so many onta t &orms EreePerl# om 1!1
PHP L%n( $ar* EreePHP#net / ript ?%ngeon :also other s ript lang%ages here; @o*e L%n tion :also other types o& s ripts;
$o%+ll &in* many) many more thro%gh the sear h engines# $o% an either loo( &or other reso%r es by typing in something li(e ,&ree PHP-# 1& yo% (now what yo% are loo(ing &or) s% h as a s ripts to show a lo ( on yo%r website) then try something li(e ,&ree lo ( s ript#
1ro$essional Tools
1+m not a pro&essional programmer so 1 *on+t %se pro&essional tools6 1& 1 want something omple2 *oing) 1 go an* hire a o*er &rom somewhere li(e Rent"@o*er#
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/o) e'ery time yo% p%t in an H1 hea*line tag) it wo%l* ome o%t something li(e this:
Headline Here
1& yo% wante* to hange the olo%r o& the hea*line) yo%+* >%st hange it in the style sheet) %ploa* the style sheet an* e'ery page in the website wo%l* be %p*ate* Power&%l st%&&6 "n* it+s be oming almost stan*ar* to %se @// in mo*ern websites# <ow yo% can& i& yo% want to waste time) >%st type all the omman*s into Win*ows <otepa*## i& yo% (now all the omman*s6 9%t it is m% h 7%i (er an* easier to %se a bree* o& so&tware (nown as a ,@// C*itor-# They nearly all ha'e a %ser0&rien*ly inter&a e whi h lets yo% hoose things s% h as &ont hara teristi s) line thi (nesses an* so on# The so&tware then b%il*s the @// o*e an* a**s it to a style sheet#
B'&get Tools
There+s a s%rprising shortage o& free @// C*itors# 9%t one that 1+'e trie* an* li(e* is ,#imple C##- &rom hostm# om# 1t+s easy to %se an* it e'en has an instant ,pre'iew- o& what yo%r style will loo( li(e on a web page# C'en some o& the pai*0&or @// C*itors la ( this %se&%l &a ility#
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Essential Tools For Newbie Webmasters $o% an *ownloa* /imple @// &rom here: http-//www0hostm0com/css/
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1ro$essional Tools
.any o& the top0en* web a%thoring pa (ages) s% h as 'reamweaver ha'e b%ilt0in @// s%pport# /o 1 *on+t o&ten ha'e the nee* &or a @// C*itor# 9%t there are times when one has ome in %se&%l) an* 1+'e %se* one o& the most pop%lar ones) ,Top#tyle- &rom 9ra*/o&t# 1t+s not heap :HK0;) b%t new &eat%res are being a**e* &re7%ently) an* it+s probably one o& the best there is# $o% an &in* o%t more &rom the sales page here# " 200*ay &ree trial is a'ailable# There are ertainly plenty o& heaper ompetitors 5 an* most o& them o&&er a trial perio*# Webmasters0@entral# om has a list here#
B'&get Tools
Well) a t%ally) yo% don't ha'e to loo(6 1+'e *one it &or yo%# 1+'e lost o%nt o& the n%mber o& P?E on'erters 1+'e trie*) an* they+'e all ha* some *rawba ( or another# The biggest problem &or me is how they+'e han*le* hyperlin(s 5 o& whi h there are many s attere* thro%gho%t this Report# .any o& them are 8K when yo% type in a omplete web a**ress) with all the ,http : M www , bit# 9%t i& yo% try to hyperlin( a wor* :i#e# the lin( is a ti'ate* when yo% li ( on the wor*; these heaper on'erters %s%ally &all o'er# Einally) 1 *i* what 1 sho%l* ha'e *one ages ago# 1 *ownloa*e* the &ree ,*pen *$$ice- s%ite o& programs# This h%ge pa (age :warning: it+s a 3A .ega9yte *ownloa*6; is basi ally a &ree repla ement &or .i roso&t+s ,8&&i e- s%ite o& programs# The big attra tion &or me was the way that the 8pen 8&&i e ,Writerprogram :a repla ement &or .i roso&t ,Wor*- an on'ert *o %ments into the P?E &ormat# "n* it *oes it bea%ti&%lly6 This Report was written in ,Writer- an* then on'erte* into a P?E &ile#
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1 ha'en+t e2plore* the &%ll &eat%res o& either ,Writer- or its P?E on'ersion &a ilities# 9%t they are both very e2tensi'e# /o) &or a &ree P?E on'erter) 1+m not going to re ommen* anything else e2 ept 8pen 8&&i e# ?ownloa* yo%r opy &rom here: http-//www0openo$$ice0org/ 1& yo% are on a *ial0%p onne tion) an* yo% *on+t &an y s% h a h%ge *ownloa*) yo% an get 8pen 8&&i e on a @? &or a small ost &rom many *i&&erent pla es# ?etails are on the 8pen 8&&i e website#
1ro$essional Tools
8K) so yo%+'e got an %nlimite* b%*get) an* yo%+re happy to go thro%gh a steep learning %r'e to master the huge array o& &eat%res in the original P?E reator so&tware# Then yo%+'e got to p%r hase ,A&obe Acrobat- &rom the ompany whi h in'ente* the P?E &ormat# !ere>s where to go# Ha'e &%n6
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B'&get Tools
Eor many years) one o& the neatest &ree tools has been ,Goo& 8eywor&s:,BKW-;# 1t is ontin%ally being impro'e* an* the promise is that it will always be &ree# 1n BKW) yo% enter a base (eywor* to start yo%r resear h 5 say ,*og- :i& yo%+'e got a +*oggie+ website6;# BKW then goes o&& an* sear hes :%sing either the 8'ert%re networ( :1 re ommen* this; or two other alternati'es to *o two things: 1# Ein* a list o& relate* (eywor*s M (ey phrases 2# Ein* how many people sear he* &or ea h wor* in the list o'er the past month $o% an then highlight any o& the wor*s an*) in a li () &in* o%t how many websites are ret%rne* by *i&&erent sear h engines %sing that wor*# There are 7%ite a n%mber o& other re&inements an* options in this e2 ellent pie e o& so&tware# 1t+s worth ha'ing i& yo%r b%*get is tiny# ?ownloa* Boo* Keywor*s &rom here: http-//www0goo& eywor&s0com/
1ro$essional Tools
1 %se* Boo* Keywor*s a lot in my early internet mar(eting years# 9%t 1 &o%n* that it was rather time ons%ming ha'ing to ompare the s%pply an* *eman* &or ea h (eywor*# "n* 1 ha'e sin e &o%n* a n%mber o& so&tware programs whi h spee* %p the pro ess onsi*erably# "s time goes by) ea h pro*% t seems better than earlier ompetiti'e pro*% ts# 9%t it+s going to ta(e a lot o& wor( to beat my %rrent (eywor* resear h tool) ,8eywor& Elite-# There are a h%ge 'ariety o& tools in this so&tware# 1 an+t *es ribe them here 5 it wo%l* ta(e too long# 9%t there are some e2 ellent 'i*eos on the sales page &or Keywor* Clite# 1& yo% are
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thin(ing o& in'esting in (eywor* analysis so&tware) 1 s%ggest that yo% wat h them# !ere>s where to go#
1t+s an essential part o& a webmaster+s >ob to he ( lin(s 5 in two ways: 1# (in s on yo'r website- "re all the lin(s on yo%r website still wor(ingP 2# %nbo'n& (in s- Whi h websites are lin(ing to yo%r siteP 1+ll o'er both types o& lin( he (ing in this se tion# "n* there are no ,Pro&essional Tools-# $o% only nee* ,9%*get Tools- &or these tas(s#
B'&get Tools
(in s on yo'r website 1+'e only e'er %se* one tool to he ( i& the lin(s on my websites are still wor(ing# "n* it+s a tool that+s been aro%n* &or many years# 1t still (eeps getting %p*ate*# 1t+s ,Ken'>s (in #le'th-# The &a t that this small Berman website has a Boogle Page Ran( o& 7 :o%t o& 10; is a serio%s meas%re o& its pop%larity# "ll yo% nee* to *o is to enter the website a**ress o& yo%r site :or anyone else+s; an* Qen% will he ( every lin( an* report i& it wor(s or not# Then it+s %p to yo% to go an* &i2 it6 1 re ommen* that) i& yo% ha'e more than hal& a *o=en pages on yo%r website) or more than a *o=en e2ternal lin(s on yo%r site) yo% sho%l* r%n this lin( he (er at least on e a month# ?ownloa* Qen%+s Lin( /le%th &rom here: http-//home0sna$'0&e/tilman/Een'lin 0html %nbo'n& (in s "n essential tas( o& a webmaster is to get as many goo*07%ality websites to lin( to yo%rs# 9y ,goo* 7%ality- 1 mean websites whose ontent is relate* to yo%rs :an* yo% an e2 l%*e *ire t ompetitors6;) an* who ha'e a goo* ran(ing with Boogle# "n* 1+m tal(ing abo%t Boogle+s ,Page Ran(- :,PR-; s ore :whi h is mar(s o%t o& 10;# "ny website with a PR o& D or o'er is worth ha'ing a lin( &rom i& the site has ontent relate* to yo%rs# The easiest way that 1+'e &o%n* to he ( Page Ran( is to ha'e the Boogle
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Toolbar installe*# Then) when yo% 'isit any web page) its PR is *isplaye* on the Toolbar# $o% an *ownloa* Boogle+s Toolbar &rom here# $o% an easily he ( yo%r inbo%n* lin(s on most sear h engines# 8n Boogle) &or e2ample) simply type into the sear h bo2: lin&:yo'rsite("om $o% an p%t the +www+ bit in i& yo% li(e# The sear h engine will then show yo% a list o& sites whi h lin( to yo%r site 5 or any other that yo% enter# /ome sear h engines are better than other 5 Boogle ten*s to show &ewer inbo%n* lin(s than) say ./<# " &aster way to get the total n%mber o& inbo%n* lin(s is to %se so&tware# There are plenty o& little tools a'ailable &ree o& harge# 8ne that 1 %se an* li(e is ,(in 1op'larity Chec -# 1t+s easy to install an* it gi'es the n%mber o& inbo%n* lin( res%lts &rom si2 *i&&erent sear h engines# 1t an he ( &or lin(s to a n%mber o& *i&&erent websites) an*) on e yo% ha'e entere* a site) the so&tware remembers it# /o yo% *on+t ha'e to (eep on entering in&ormation# ?ownloa* Lin( Pop%larity @he ( &rom here: http-//www0chec yo'rlin pop'larity0com/
1ro$essional Tools
There is no shortage o& sophisti ate* lin( he (ing so&tware a'ailable) m% h o& it to *o with managing ,re ipro al lin(s- 0 where yo% an* another webmaster agree to lin( to ea h other+s websites# 9%t sin e the report is aime* at ,newbie- webmasters) 1+m not going to s%ggest any p%r hases in this ategory# .aybe) when yo% ha'e a large n%mber o& websites) an* yo%+'e e2 hange* lin(s with h%n*re*s o& sites) yo%+ll &in* it worthwhile b%ying s% h so&tware#
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Essential Tools For Newbie Webmasters *ownloa*: 1# 2# A# D# 4# J# 7# K# Web "%thoring /o&tware ETP /o&tware Braphi s /o&tware Web / ripts @as a*ing /tyle /heet /o&tware P?E @on'erter /o&tware Keywor* "nalysis /o&tware Lin( @he (ing /o&tware
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"rme* with these tools) yo% will ha'e almost e'erything yo% nee* to impro'e yo%r websites an* to ma(e yo% more s(ille* as a webmaster# 9%t) as 1 sai* in my intro*% tion) it+s not >%st a 7%estion o& having the right tools# There+s another step to ta(e##
1t+s not the right pla e to *es ribe e'erything that+s a'ailable in the / hool# /o >%st %se the lin( below to get the &%ll story#
Clic
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